Category Archives for SEM

實踐是檢驗真理的唯一標準- SEM Campaign Experiments

Drafts and Campaign experiments (廣告活動草稿和實驗) let you propose and test changes to your Search and Display Network campaigns. You can use drafts to prepare multiple changes to a campaign. From there, you can either apply your draft’s changes back to the original campaign or use your draft to create an experiment. Experiments help you measure your results to understand the impact of your changes before you apply them to a campaign.<<詳細中文定義請按此>>

Draft及 Campaign Experiments 簡而言之,就是可用指定份額的流量來測試一些你想作出修改的設定。 Continue reading

成為專家的第一步-認識Digital Marketing必須要懂的術語和專稱

早前有不少朋友問,說我們常常掛在嘴邊的什麼CPC CPM Conversion等等,究竟是什麼來呢?其實,Digital Marketing is all about data and statistics,所以會出現很多不同的指標和數字。今次為大家簡介十多個大家必須要認識的術語和專稱,讓大家更加打好一個Digital Maketing的基礎。

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為什麼我的關鍵字點擊成本愈來愈高?

最近和中小企老闆聊天,不少人都抱怨AdWords愈來愈難做,點擊成本一年比一年貴,SEM (Search Engine Marketing) 的成效每況愈下,最終只有大財團才付得錢。相信這個問題不只是中小企遇到的問題,而是每個AdWords用家都面對的問題,今天想發表一下其問題成因和解決方法。

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