{"id":16147,"date":"2024-01-16T08:33:12","date_gmt":"2024-01-16T00:33:12","guid":{"rendered":"https:\/\/www.kickads.co\/?p=16147"},"modified":"2024-01-16T08:33:12","modified_gmt":"2024-01-16T00:33:12","slug":"event-tracking-via-google-tag-manager-and-google-analytics","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/en\/event-tracking-via-google-tag-manager-and-google-analytics\/","title":{"rendered":"Event Tracking Essentials with GA4 and GTM: Understanding User Behaviour"},"content":{"rendered":"

Before diving in, I recommend reading my article on <\/span>GA4 Guide<\/span><\/a> first. With a solid understanding of GA4, you’ll find this article much more helpful.<\/span><\/p>\n

As mentioned in my previous GA4 article, GA4 is a web tracking tool that focuses more on Event-Based tracking. This is different from the traditional focus on page views. GA4 pays more attention to tracking specific and meaningful actions, or ‘events’, that visitors take on your website.<\/span><\/p>\n

This article will guide you on how to use GA4 and GTM to track all the interactions visitors have on your website. From basics to advanced, we’ll step by step reveal how to fully leverage these powerful tools to enhance your website’s performance and user experience.<\/span><\/p>\n

Event Type in GA4<\/strong><\/h1>\n

In GA4, events are divided into four main categories:<\/span><\/p>\n

    \n
  1. Automatically Collected Event<\/span><\/li>\n
  2. Enhancement Measurement Event<\/span><\/li>\n
  3. Recommended Event<\/span><\/li>\n
  4. Custom Event<\/span><\/li>\n<\/ol>\n

    #1 Automatically Collected Event<\/strong><\/h2>\n

    GA4 automatically tracks some basic events. You can see <\/span>a list of these automatically tracked events<\/span><\/a>. If the event you want to track is included in this list, you don’t need to set up anything.<\/span><\/p>\n

    #2 Enhancement Measurement Event<\/strong><\/h2>\n

    In my GA4 tutorial article, I have mentioned how to enable Enhancement Measurement Event Tracking. I won’t repeat that here. In short, when Enhancement Measurement Tracking is enabled, GA4 automatically tracks the following events:<\/span><\/p>\n