{"id":16322,"date":"2020-01-30T18:49:25","date_gmt":"2020-01-30T18:49:25","guid":{"rendered":"https:\/\/www.kickads.co\/?p=16322"},"modified":"2020-01-30T18:49:25","modified_gmt":"2020-01-30T18:49:25","slug":"google-tag-manager-fundamentals","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/en\/google-tag-manager-fundamentals\/","title":{"rendered":"Google Tag Manager (GTM) Fundamentals"},"content":{"rendered":"

If you have landed here, then the reason is Google Tag Manager. Wondering what this is? Why should you give it a damn? Then this new year, Kickads is bringing you this Quick Google Tag Manager Guide. This Guide provides you with a basic understanding of Google Tag Manager. If you are looking for something so advanced, this guide may not be very ideal to you. High Recommended to read Simon Ahava ‘s Blog<\/a>, He is a REAL DEAL in Google Tag Manager (GTM).<\/span><\/p>\n

Before jumping right to the point- Happy Chinese New Year! May this new year gives you bundles of traffic to your website. I hope you have enjoyed the Chinese new year as much as you enjoy our guides! <\/span><\/p>\n

What is Google Tag Manager?<\/h1>\n

Google Tag Manager is a tool created by Google that enables you to create and control tags on a user interface without writing complicated code whenever you want to create a tag. It just lets you embed the GTM code into each page of your website, which eliminates the pain point of the manual process of creating tags and makes your marketing and tracking more effective and productive.<\/span><\/p>\n

Primarily GTM is used for managing and tracking visitor’s behavior on the website, and Google allows you to use it for free. <\/span><\/p>\n

Isn’t it Amazing?<\/span><\/p>\n

Why you need Google Tag Manager?<\/span><\/h2>\n

Google Tag Manager does many things: primarily, you don’t need developers to code for you. Earlier, when GTM didn’t exist, webmasters had to insert code on their pages for every tracking and advertising service. They even need to insert code into elements like links and buttons to track user behavior. But with GTM, the only code you need to add to your page is the GTM code. It eliminated the burden of coding, which allows developers to focus on other tasks.<\/span><\/p>\n

GTM supports Faster Loading and improves the SEO performance of your site. With GTM, you can streamline All different codes, which means that tags will no longer bogged down and slow your pages from loading.<\/span><\/p>\n

It’s a great tool that you surely want to try for yourself before concluding whether it’s a perfect fit or not. Maybe you already have a tagging method in place, or you have not felt the need for your website.<\/span><\/p>\n

But Google Tag Manager is free, so you can try it out practically risk-free.\u00a0<\/span><\/p>\n

Here in this article, we will show you how to set up an account, how to create a new tag, how to use Google Tag Manager with your Google Analytics account.<\/span><\/p>\n

After reading this article, you can decide whether it’s the best tool for your business or not.<\/span><\/p>\n

Key Advantages Of Google Tag Manager<\/span><\/h2>\n

GTM Boosts Business Efficiency<\/b><\/p>\n

Google Tag Manager eradicates the need for developers and allows you to understand your user behavior. It is a cost-effective and reliable solution that helps businesses adapt to the evolving marketing conditions and enable you to try various strategies for your business by understanding in-depth user behavior.<\/span><\/p>\n

Google Tag Manager Boosts the Website Speed<\/b><\/p>\n

GTM tags are used asynchronously, which means that if a tag is slow loading, then it will not prevent other tags from being fired.\u00a0<\/span><\/p>\n

Centralized Tag Management<\/b><\/p>\n

GTM allows you to manage all marketing and analytics tags used on your site in one place. It improves the efficiency of tag management and simplifies the process of adding, removing, or editing the tags.\u00a0<\/span><\/p>\n

Google Tag Manager Simplifies Event\/Advanced Tracking<\/b><\/p>\n

Event tracking is an area where Google Tag Manager can shine. Before introducing GTM, if you needed to track events such as clicks on various buttons and play on your videos, then you require to take help from a developer to add the tracking code for every event. But GTM resolves that pain point. To find out how to click on the link below:<\/span><\/p>\n

https:\/\/www.kickads.co\/event-tracking-via-google-tag-manager-and-google-analytics\/<\/span><\/a><\/p>\n

How to Set Up an Account in Google Tag Manager?<\/strong><\/p>\n

Setting up a free account is very easy and a simple two-step process, but it’s different from Google Analytics or Gmail accounts. To secure an effortless set-up for you, we\u2019ve recorded our process for setting up an account.<\/span><\/p>\n

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