{"id":21743,"date":"2023-03-10T18:46:37","date_gmt":"2023-03-10T10:46:37","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21743"},"modified":"2023-03-10T18:46:37","modified_gmt":"2023-03-10T10:46:37","slug":"google-ads-updates-in-february-everything-you-need-to-know-performance-max-campaign-new-features-search-ads-new-tools","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/en\/google-ads-updates-in-february-everything-you-need-to-know-performance-max-campaign-new-features-search-ads-new-tools\/","title":{"rendered":"Google Ads Updates in February (Everything You Need To Know): Performance Max Campaign New Features, Search Ads New Tools"},"content":{"rendered":"

Google will be rolling out 4 new features for Performance Max campaign that gives advertisers a better control and clearer picture to understand how Performance Max campaign works. Additionally, Google also introduced 2 new tools for Search campaign to improve ads performance. Let\u2019s get started!<\/span><\/p>\n

Google Ads Update 1\uff1a
\nPerformance Max Campaign New Features<\/strong><\/h2>\n

Have you started to run Performance Max campaign yet? For advertisers who ran Smart Shopping before, you must be very familiar with Performance Max campaign since your Smart Shopping campaign was automatically upgraded to Performance in July 2022. <\/span><\/p>\n

If you have tried Performance Max campaign before, you will know at this moment we are only able to see the performance from campaign level. I guess you will have the same thought as many advertisers do, which asset group is performing better, what are the search terms, how can we optimize Performance Max and so on. <\/span><\/p>\n

Good news is here. Google <\/span>announced<\/span><\/a> that they are adding 4 new features to Performance Max: Campaign Level Brand Exclusions, Video Creation, Asset Group Reporting and Insight and Page Feed.<\/span><\/p>\n

Campaign Level Brand Exclusions<\/b><\/h3>\n

You will be able to avoid those brand queries that are not relevant to your product and services so that your ads won’t serve on Search on Shopping inventory. This helps you to block traffic from brand misspellings and brand searches in a foreign language, it gives you better control on how your ads will show. <\/span><\/p>\n

If you don’t see a certain brand in the list, there will be an option for you to submit a request to add the brand into the list. <\/span><\/p>\n

<\/strong><\/h2>\n

Source: Google Ads Help<\/a><\/span><\/p>\n

Video Creation<\/span><\/strong><\/h3>\n

Google is going to integrate video creation tools into the workflow of Performance Max campaign setup. Previously this feature was only available in asset library and now it is much easier for you to create video when setting up Performance Max campaign. There are several templates available and you can create as many assets as you wish.<\/span><\/p>\n

Source: Google Ads Help<\/span><\/p>\n

Asset Group Reporting and Insight<\/span><\/strong><\/h3>\n

This is a significant update for all advertisers, you will be able to see the performance of each asset group such as conversions, conversions value, cost and other metrics so that you can observe the performance of each asset and improve campaign performance.<\/span><\/p>\n

On the other hand, budget pacing insights is coming soon for advertisers to see how your campaign is projected to spend and forecast conversion performance based on your current budget allocation. You could also use this tool to optimize your campaign budget to cover more potential opportunities.<\/span><\/p>\n

Page Feed<\/span><\/strong><\/h3>\n

Have you ever encountered Google sending users to a page that is not relevant to your ads? We faced this issue before and really not a big fan of \u2018Final URL expansion\u2019. But Google is trying to make some improvements. You will soon be able to upload a feed of page URLs to send traffic to the specific page. This will help the keywordless AI technology to have a better understanding on what URLs are more important and relevant to your ads.<\/span><\/p>\n

Google Ads Update 2\uff1a
\nSearch Ads New Tools
\n<\/strong><\/h2>\n

Google recently introduced 2 new tools<\/a><\/span> for Search ads that aim to improve Search ads performance with the help of AI technology.<\/span><\/p>\n

Automatically Created Assets<\/span><\/strong><\/h3>\n

Last year, Google rolled out automatically created assets in beta which could help you to generate additional assets (such as headline and description) according to the website, landing page, ad copy, keyword in the ad group. In 2023, Google officially announced<\/a><\/span> that automatically created assets will be available to all advertisers in English as an open beta.<\/span><\/p>\n

How to Turn On\/Off <\/span>Automatically Created Assets<\/a><\/span>
\n<\/span><\/strong>Step 1: Select a Search campaign
\n<\/span>Step 2: Go to \u2018Setting\u2019
\nStep 3: Click on \u2018Automatically created assets\u2019
\nStep 4: Select \u2018On\u2019 or \u2018Off\u2019<\/span>x<\/span><\/h4>\n

Customer Acquisition Goal<\/span><\/strong><\/h4>\n

Google kicked off a new feature called new customer acquisition goal for Search Campaign that helps advertisers to find new customers using Smart Bidding strategy and first-party data. By tuning on this feature, Google will help you to reach new customers who may provide a higher profit to your business.<\/span><\/p>\n

There are 2 option available:<\/span><\/h4>\n