{"id":24968,"date":"2019-05-23T04:52:40","date_gmt":"2019-05-23T04:52:40","guid":{"rendered":"https:\/\/www.kickads.co\/?p=14970"},"modified":"2019-05-23T04:52:40","modified_gmt":"2019-05-23T04:52:40","slug":"5-things-you-must-know-for-ppc-sem-agency","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/en\/5-things-you-must-know-for-ppc-sem-agency\/","title":{"rendered":"5 things you must know before hiring any PPC\/SEM Agency"},"content":{"rendered":"

\u00a0For all of you whom are reading this article now, you are most likely one of the following:<\/span><\/p>\n

    \n
  1. Probably you are new to SEM\/PPC Advertising, yet no time to manage it and needs the help of a keyword advertising agency.<\/strong><\/li>\n
  2. You manage keyword ad yourself or you already hired someone to do it, but the results are less satisfactory. You are contemplating to hire a new advertising agency to help you out.
    \n<\/strong><\/li>\n<\/ol>\n

    Hiring PPC\/SEM Agency<\/h1>\n

    The problem is, how do I find a suitable agency that can help me elevate my business? This article aims to enlighten you all about the 5 aspects you need to observe before hiring any SEM\/PPC agency. Hopefully this will assist you in locating a top-notch PPC\/SEM agency (more than happy if you hire us, haha!).\u00a0 If<\/span>\u00a0you want to hire an all-rounded Digital Marketing Agency, You probably need to consider much more aspects such as how to build\/optimize your Marketing Funnel,\u00a0 SEO, Email Marketing, Content Marketing and so on. Let\u2019s not go deep on how to hire a digital Marketing Agency because it is endless and debatable. Let’s focus on SEM\/PPC First.<\/span><\/p>\n

     <\/p>\n

    Market Rate<\/span><\/h2>\n

    In Hong Kong, a normal\u00a0 SEM\/PPC agency charges 10-20% of your actual advertising budget as its management fee. The higher the advertising budget, the lower the rate percentage. Assuming the client\u2019s Google advertising budget for this month is $10,000 and we take 15%, the client needs to pay $1,500 as management fee.<\/span><\/p>\n

    Some agencies use a lower management fee (8%) to attract more clients, but the service quality will be substandard.<\/p>\n

    Let ‘s think about it. The average monthly salary of a digital marketing fresh grad is close to $15,000. If each budget is $8,000, plus the salesperson\u2019s commission, utilities, the company\u2019s profit, the management\u2019s expenses, and a 6% management fee, how many accounts each executive has to manage so the agency can afford his salary? That\u2019s right, you need 32 accounts. \u00a0<\/span><\/p>\n

    And that\u2019s before factoring in salesperson\u2019s commission, utilities, the company\u2019s profit, and the management\u2019s expenses! If we were to factor everything in, the very least you need is 60 accounts per executive. Putting aside their capability of handling these accounts, remembering the names of 60 clients is not easy!! If you still think all is done once the keyword ads are pre-set with certain settings, take a hard look at the following article:<\/span><\/p>\n

    –SEM CAMPAIGN EXPERIMENTS \u2013 PRACTICAL USE IS THE ONLY CRITERION THAT MATTERS<\/a><\/span><\/i><\/p>\n


    \n7*24 Ads with Unlimited Click<\/span><\/h2>\n

    here is also an advertisement known as the 7*24 with Unlimited Click on the market. You specify one or several keywords for a fixed fee that appear 24\/7 , whenever someone searches and clicks. It sounds like a straight forward charge rate, and simple concept to comprehend, right?<\/p>\n

    Before I elaborate on the pros and cons, there are a few very pivotal concepts that everyone should know:<\/span><\/p>\n