{"id":24969,"date":"2019-09-03T06:16:02","date_gmt":"2019-09-03T06:16:02","guid":{"rendered":"https:\/\/www.kickads.co\/?p=15005"},"modified":"2019-09-03T06:16:02","modified_gmt":"2019-09-03T06:16:02","slug":"file-format-comparison-for-display-ads","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/en\/file-format-comparison-for-display-ads\/","title":{"rendered":"Which Display Ads File Format You Should Adopt?"},"content":{"rendered":"<p><strong>When it comes to deciding the file format for your display ads, a lot of questions might come to your mind such as:<\/strong><\/p>\n<p>1.What Format they support for Google Display Ads?<\/p>\n<p>2.Which is the difference between JPEG, GIF and HTML5?<\/p>\n<p>3.What are the advantages and disadvantages of each one of them?<\/p>\n<p>4.How to create it?<\/p>\n<p>&nbsp;<\/p>\n<h2>Popular Display Ads Format and Size<\/h2>\n<p><span style=\"font-weight: 400;\">Before we take a look at each of the formats one at a time, let\u2019s try to understand which five Ad Sizes are more popular according to Google.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-15608\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformat-1.png\" alt=\"PopularDisplayAdsSize\" width=\"602\" height=\"559\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformat-1.png 602w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformat-1-300x279.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformat-1-13x12.png 13w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformat-1-480x446.png 480w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15609\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformat2-1.png\" alt=\"displayadspopularsize\" width=\"602\" height=\"282\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformat2-1.png 602w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformat2-1-300x141.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformat2-1-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformat2-1-480x225.png 480w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s consider these factors:<\/span><\/p>\n<ul>\n<li>Banner File Size: It\u2019s crucial that you take a look at the banner\u2019s file size. You need to make sure that the size of the banner doesn\u2019t cross the 150kB barrier regardless of the format used by you. If you use online converters in order to alter the size of the file, then the banners will totally become blur. Hence, you must keep in mind that you should only compress it down to a minimum such that in raw format they will have smaller pixels.<br \/>\n<span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Call-to-Action Button: There are a whole lot of GDN banners all over the Internet. However, the one of the successful methods to appeal yourself is by simply using a Call-To-Action button. Hence, you must instantly attract the people with the help of this CTA button. However, we advise you to avoid using certain CTA wordings such as \u201cClick Here\u201d because of the low tolerance rate of Google for such Click Baits.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Most Commonly Use Display Ads Format<\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\"> JPEG<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> PNG<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> GIF<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> HTML5<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> HTML5 AMP<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Static formats are the PNG and JPEG ones, whereas the ones for animated Format are GIF, HTML AMP and HTML5. If you ask my opinion, they I might tell you to avoid using the Static Format as it\u2019s considered to be too old-fashioned. It looks to be filled with a lot of text if you try to put much information on it. Hence, going with animated format is beneficial.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>1.JPEG<\/h3>\n<p><span style=\"font-weight: 400;\">JPG or JPEG is considered to be the most common image file type that\u2019s used all across the world. This format is frequently used by the people for social media banner ads, websites as well as for printing purposes.\u00a0<\/span><span style=\"font-weight: 400;\">This image file type is named after it\u2019s creators called \u201cJoint Photographic Experts Group.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Advantages:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Known to employ a huge number of colors<\/span><\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">JPG file type is available in low, medium as well as high quality<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h4>Disadvantages:<\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This file type is considered to be lossy. It means that the quality of the file will gradually decrease when you attempt to reduce the size of the file. Take a brief look at the examples below. These examples will explain to you what happens when you try to reduce the size of the file.<\/span><\/span><\/span><\/span><img decoding=\"async\" class=\"alignnone size-large wp-image-15725\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/09\/test-02-1-2-1024x515.jpg\" alt=\"JPEGCOMPARSION\" width=\"1024\" height=\"515\" \/><\/li>\n<\/ul>\n<h4>Tools to Create:<\/h4>\n<p>Large Number of tools available such as Adobe Illustrator or Adobe Photoshop&#8230;.and if you are &#8220;skillful&#8221; enough, you can do it with Microsoft Paint<\/p>\n<p>&nbsp;<\/p>\n<h3>2.PNG<\/h3>\n<p><span style=\"font-weight: 400;\">This file format is another crucial image file format. It\u2019s considered to be a \u201closeless\u201d format. It means that you can easily edit the image without even compromising the quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PNG is an abbreviation for Portable Network Graphics. This format is known to be widely used in web designing. However, it\u2019s not compatible with Print.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Advantages:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images with semi-transparent or transparent backgrounds<\/span><\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0Little images such as logos. Small images like logos, graphic elements<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h4>Disadvantages:<\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Known to get a lot bigger in terms of file size<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h4>Tools to Create:<\/h4>\n<p>Large Number of tools available such as Adobe Illustrator or Adobe Photoshop&#8230;.and if you are &#8220;skillful&#8221; enough, you can do it with Microsoft Paint&#8230;.<\/p>\n<p>&nbsp;<\/p>\n<h3>3.GIF<\/h3>\n<p><span style=\"font-weight: 400;\">This one can be used in both animated and static format. However, people prefer to usually use it in animated format. Advertisers all over the world use GIFs widely as it can be created easily without any coding knowledge. You can find them anywhere on the Internet. It\u2019s also used by advertisers in Banner Ads in Google Display Ads Campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We suggest you three frames per GIF with a requirement of 150KB. However, if you use more than 3 frames, then the quality will look like it\u2019s compromised (Will Look Very Ugly, Blurry and Lossy)<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Advantages:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can be made really easily<\/span><\/span><\/span><\/li>\n<\/ul>\n<h4>Disadvantages:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They can sometimes get quite heavy because of the way these files play an animation. (Frame By Frame)<\/span><\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The biggest disadvantage is that it can feature only about 256 colors which mean that the GIF animations won\u2019t be having the best quality of image<\/span><\/span><\/span><\/li>\n<\/ul>\n<h4>Requirement of Google For Animated GIF:<\/h4>\n<p>Length: <span style=\"font-weight: 400;\">30 seconds or shorter.<\/span><\/p>\n<p>Looping:<span style=\"font-weight: 400;\"> Can be looped. Must be stopped after 30 seconds.<\/span><\/p>\n<p>Speed: <span style=\"font-weight: 400;\">Slower than 5 FPS.<\/span><\/p>\n<h4>Tools to Create:<\/h4>\n<p>Large Number of tools available such as Adobe Illustrator or Adobe Photoshop<\/p>\n<p>&nbsp;<\/p>\n<h3>4.HTML5<\/h3>\n<p><span style=\"font-weight: 400;\">Google Display Network made an announcement regarding the discontinuation of accepting Flash Ads after the death of flash. And in time. HTML animated ads took over. In 2019, the most famous ad format is HTML5. It uses Javascript and CSS and allows to create some incredible transitions and animation effects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use Google Web Designer in order to create it, you must choose to get the output to be in .zip folder. Most of the people think that a .zip folder will require unzipping. However, you just won\u2019t. You can simply upload the .zip file to Google Ads Platform when you create Google Display Ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Advantages:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s an open web standard format file. It simply means that it\u2019s supported by each and every browser and OS<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Size is less that the animated GIF files<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It allows embedding of audio, video and rich media content<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h4>Disadvantages:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HTML5 development tool is required to take into account the changes made to the system of Android, iOS or Windows and make the required change in the code<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Years of practice and study is required to master the code language. However, you can simply develop amazingly beautiful dynamic HTML5 ads with the use of Bannersnack tool. You don\u2019t need to master the code in order to use this tool.<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h4>Tools to Create:<\/h4>\n<p>Tools available such as <a href=\"https:\/\/webdesigner.withgoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Web Designer<\/a>, <a href=\"https:\/\/onlymega.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Onlymega<\/a>, <a href=\"https:\/\/www.bannersnack.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bannersnack<\/a> and <a href=\"https:\/\/www.bannerflow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bannerflow<\/a>. (We get used to leverage Google Web Designer to create HTML5 Banners.)<\/p>\n<p>&nbsp;<\/p>\n<h4>Quick Snapshots to Create HTML5 Ads (by using Google Web Designer)<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15611\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner1-1-1024x543.jpg\" alt=\"GoogleWebDesignerGuideline1\" width=\"1024\" height=\"543\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner1-1-1024x543.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner1-1-300x159.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner1-1-768x407.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner1-1-18x10.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner1-1-480x254.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15616\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner2-1-1024x544.jpg\" alt=\"GoogleWebDesignerGuideline2\" width=\"1024\" height=\"544\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner2-1-1024x544.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner2-1-300x160.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner2-1-768x408.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner2-1-18x10.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner2-1-480x255.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner2-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15615\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesinger3-1-1024x542.jpg\" alt=\"GoogleWebDesignerGuideline3\" width=\"1024\" height=\"542\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesinger3-1-1024x542.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesinger3-1-300x159.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesinger3-1-768x406.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesinger3-1-18x10.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesinger3-1-480x254.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesinger3-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15614\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner4-1-1024x542.jpg\" alt=\"GoogleWebDesignerGuideline4\" width=\"1024\" height=\"542\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner4-1-1024x542.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner4-1-300x159.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner4-1-768x406.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner4-1-18x10.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner4-1-480x254.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner4-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15613\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner5-1-1024x542.jpg\" alt=\"GoogleWebDesignerGuideline5\" width=\"1024\" height=\"542\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner5-1-1024x542.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner5-1-300x159.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner5-1-768x406.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner5-1-18x10.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner5-1-480x254.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner5-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15612\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner6-1-1024x540.jpg\" alt=\"GoogleWebDesignerGuideline6\" width=\"1024\" height=\"540\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner6-1-1024x540.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner6-1-300x158.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner6-1-768x405.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner6-1-18x9.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner6-1-480x253.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner6-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15618\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner7-1-1024x538.jpg\" alt=\"GoogleWebDesignerGuideline7\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner7-1-1024x538.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner7-1-300x158.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner7-1-768x403.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner7-1-18x9.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner7-1-480x252.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner7-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Google Requirement for HTML5 Ads:<\/h4>\n<p><span style=\"font-weight: 400;\">If you plan on running PPC campaigns by utilizing HTM5 ads, then you must check out a few requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Google Display Network, you can run the HTML5 ads only if:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You understand all about policy compliance<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Payment history is good<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You must have spent 1000$ USD in your lifetime<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>5.AMP HTML5<\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0AMP is an abbreviation for Accelerated Mobiles Page project. It\u2019s an initiative that\u2019s open source and targets in making the web better. The vision of this project is to make the websites and ads to be beautiful, faster and high-performing across all the devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AMP ads are lighter, faster and more secure. They are known to provide a better user experience and increase the rate of engagement. You can build the AMP HTML ads with the help of AMPHTML. Alongside, you can use various smart components.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15619\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/html5amp-1.png\" alt=\"HTML5AMP\" width=\"600\" height=\"549\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/html5amp-1.png 600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/html5amp-1-300x275.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/html5amp-1-13x12.png 13w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/html5amp-1-480x439.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h4>Advantages:<\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">6X faster than the usual regular ads<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leads To A Better Experience due to its lighter nature<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You must validate AMPHTML ads before they\u2019re served, thereby eliminating the risk of malware and winning the trust of your clients<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\">According to Google Ads, \u201cAMPHTML ads can serve on both AMP pages (via the Ad Manager AMPHTML ad tag) and non-AMP pages (via the Google Publisher Tag). This includes both desktop and mobile web environments.<\/li>\n<\/ul>\n<h4>Disadvantages:<\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Settings such as blur effects, loop, action URLs and embed items are not known to work<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h4>Tools to Create:<\/h4>\n<p>Tools available such as <a href=\"https:\/\/webdesigner.withgoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Web Designer<\/a>, <a href=\"https:\/\/onlymega.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Onlymega<\/a>, <a href=\"https:\/\/www.bannersnack.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bannersnack<\/a> and <a href=\"https:\/\/www.bannerflow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bannerflow<\/a>. (We get used to leverage Google Web Designer to create AMP HTML5 Banners.)<\/p>\n<p>&nbsp;<\/p>\n<h4>Quick Snapshots to Create AMP HTML5 Ads (by using Google Web Designer)<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15622\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner8-1-1024x542.jpg\" alt=\"GoogleWebDesignerGuidelineAMP1\" width=\"1024\" height=\"542\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner8-1-1024x542.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner8-1-300x159.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner8-1-768x406.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner8-1-18x10.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner8-1-480x254.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner8-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15621\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner9-1-1024x544.jpg\" alt=\"GoogleWebDesignerGuidelineAMP2\" width=\"1024\" height=\"544\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner9-1-1024x544.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner9-1-300x159.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner9-1-768x408.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner9-1-18x10.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner9-1-480x255.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner9-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15620\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner10-1-1024x486.jpg\" alt=\"GoogleWebDesignerGuidelineAMP3\" width=\"1024\" height=\"486\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner10-1-1024x486.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner10-1-300x143.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner10-1-768x365.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner10-1-18x9.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner10-1-480x228.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/googlewebdesigner10-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Google Requirement for AMP HTML5 Ads:<\/h4>\n<p>Unlike HTML5 Ads, you don\u2019t have to meet any spending requirement or payment history or need to have a long history of the Google Ads.<\/p>\n<p>&nbsp;<\/p>\n<h2>Real Case Figure (Date Period: 1\/4\/2019 &#8211; 30\/6\/2019)<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15626\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformatcomparsion-1-1024x206.png\" alt=\"displayadsformatcomparsion\" width=\"1024\" height=\"206\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformatcomparsion-1-1024x206.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformatcomparsion-1-300x60.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformatcomparsion-1-768x155.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformatcomparsion-1-1536x309.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformatcomparsion-1-18x4.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformatcomparsion-1-480x97.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/08\/displayadsformatcomparsion-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The Creative is same. Message is identical.<\/p>\n<p>HTML5 has much better Performance, However, HTML5 AMP is not as good as Google claims it to be. The Clickthrough Rate is even lower than Gif Format.<\/p>\n<p>So I think if you really want to go for Display Ads, Let\u2019s consider HTML5 first. If your account is not eligible to run HTML5, then choose either GIF or HTML5 AMP at this moment. From my personal experience, I can say that AMP HTML5 provides the same performance with GIF Format. So, you can choose either one as long as you are familiar with how to create it. If you are familiar with AMP HTML5, then go for it. If you are familiar with GIF Creation, then go for it.<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Do you know what will increase the CTR, Conversion Rate as well as ROI? And that\u2019s if you are able to choose the file format suitable for your display ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must always prefer to use animated format instead of the static ones. If you ask us about the priority list of all the above formats, then the first in the list will be HTML5 which is followed by AMP HTML5. After AMP HTML5, you must consider going with GIF one. At the bottom of the priority list of the perfect file formats come JPG and PNG file format.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to deciding the file format for your display ads, a lot of questions might come to your mind such as: 1.What Format they support for Google Display Ads? 2.Which is the difference between JPEG, GIF and HTML5? 3.What are the advantages and disadvantages of each one of them? 4.How to create it? [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":15694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-24969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/posts\/24969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/comments?post=24969"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/posts\/24969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/media\/15694"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/media?parent=24969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/categories?post=24969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/tags?post=24969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}