{"id":450,"date":"2019-07-06T15:07:41","date_gmt":"2019-07-06T15:07:41","guid":{"rendered":"https:\/\/www.kickads.co\/?p=450"},"modified":"2019-07-06T15:07:41","modified_gmt":"2019-07-06T15:07:41","slug":"google-adwords%e6%9c%80%e5%bc%b7%e5%a4%a7%e5%8a%9f%e8%83%bd%ef%bc%8dremarketing%e5%bb%a3%e5%91%8a%e7%9a%84%e5%8e%9f%e7%90%86%e3%80%81%e5%a5%bd%e8%99%95%e5%92%8c%e8%a8%ad%e5%ae%9a","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/en\/google-adwords%e6%9c%80%e5%bc%b7%e5%a4%a7%e5%8a%9f%e8%83%bd%ef%bc%8dremarketing%e5%bb%a3%e5%91%8a%e7%9a%84%e5%8e%9f%e7%90%86%e3%80%81%e5%a5%bd%e8%99%95%e5%92%8c%e8%a8%ad%e5%ae%9a\/","title":{"rendered":"GDN Remarketing\u5ee3\u544a\u6559\u5b78| \u8a2d\u5b9a\u3001\u539f\u7406\u53ca\u597d\u8655"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5c0f\u7de8\u7b2c\u4e00\u6b21\u5bebRemarketing\u7684\u6559\u5b78\u662f2016\u5e74\u4e86\u3002\u5341\u5e74\u4eba\u4e8b\u5e7e\u7ffb\u65b0\uff0c\u66f4\u53ef\u6cc1\u4fc2\u79d1\u6280\uff0c\u6240\u4ee5\u6211\u6c7a\u5b9a\u57282019\u5e74\u66f4\u65b0\u4e00\u4e0b\u5167\u5bb9\uff0c\u5e0c\u671b\u53ef\u4ee5\u66f4\u80fd\u5e6b\u5230\u5927\u5bb6\u3002\u76f8\u4fe1\u5927\u5bb6\u66fe\u7d93\u8a66\u904e\u5728booking.com\u8a02\u9152\u5e97\uff0c\u6216\u8005\u5728nike.com\u8cb7\u7403\u978b\u4e4b\u5f8c\uff0c\u5982\u679c\u4f60\u5728\u7576\u523b\u6c92\u6709\u5b8c\u6210\u4ea4\u6613\uff0c\u4e4b\u5f8c\u4f60\u6703\u5728\u4e0d\u540c\u7684\u7db2\u9801\u4f8b\u5982\u65b0\u805e\u548c\u8ad6\u58c7\u7b49\u4e0d\u65b7\u88ab\u5b83\u5011\u7684\u5ee3\u544a\u8ffd\u8e2a\uff0c\u7a76\u7adf\u662f\u767c\u751f\u4ec0\u9ebc\u4e8b\u5462\uff1f\u9019\u4e00\u5207\u90fd\u662f\u62dcRemarketing\u518d\u884c\u92b7\u6240\u8cdc\u3002\u5728Google Display Network\u4e4b\u4e2d\u6709\u8d85\u904e\u6578\u767e\u842c\u500b\u7db2\u7ad9\u548cAPP\uff0c\u5305\u62ec\u5404\u5927\u5c0f\u65b0\u805e\u7db2\u7ad9\u548c\u8ad6\u58c7\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u900f\u904e\u4e0d\u540c\u7684\u5b9a\u4f4d\u65b9\u6cd5 (Targeting Method) \u628a\u5716\u7247\u5ee3\u544a\u6295\u653e\u7d66\u6240Target\u7684\u53d7\u773e\uff0c\u800cRemarketing\u5176\u5be6\u662f\u5176\u4e2d\u4e00\u500b\u5b9a\u4f4d\u65b9\u6cd5\u3002\u5728\u773e\u591a\u5b9a\u65b9\u6cd5\u4e2d\uff0c\u6211\u8a8d\u70baRemarketing\u662f\u6700\u80fd\u5920\u5e36\u5230\u7d66conversion\u7684\u65b9\u6cd5\uff0c\u4ee5\u4e0b\u6703\u4ecb\u7d39\u4e00\u4e0bremarketing\u3002<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u80fd\u6703\u9047\u904e\u4ee5\u4e0b\u7684\u60c5\u6cc1\uff0c\u5728booking.com\u5c0b\u627e\u4f60\u60f3\u8981\u7684\u9152\u5e97\uff0c\u4f46\u6c92\u6709\u505a\u4efb\u4f55\u7684reservation\u3002<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-456\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Booking.com-Remarketing-1.png\" alt=\"Booking.com Remarketing\" width=\"1110\" height=\"709\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Booking.com-Remarketing-1.png 1110w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Booking.com-Remarketing-1-300x192.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Booking.com-Remarketing-1-1024x654.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Booking.com-Remarketing-1-768x491.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Booking.com-Remarketing-1-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Booking.com-Remarketing-1-480x307.png 480w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/><\/p>\n<p>\u5728booking.com\u5c0b\u627e\u4f60\u60f3\u8981\u7684\u9152\u5e97\uff0c\u4f46\u6c92\u6709\u505a\u4efb\u4f55\u7684reservation\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-459 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-1-1-1.png\" alt=\"Remarketing Ads 1\" width=\"1009\" height=\"661\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-1-1-1.png 1009w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-1-1-1-300x197.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-1-1-1-768x503.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-1-1-1-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-1-1-1-480x314.png 480w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/p>\n<p><img decoding=\"async\" class=\" wp-image-457 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-2-1.png\" alt=\"Remarketing Ads 2\" width=\"1023\" height=\"541\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-2-1.png 1198w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-2-1-300x159.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-2-1-1024x542.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-2-1-768x406.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-2-1-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/Remarketing-Ads-2-1-480x254.png 480w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e4b\u5f8c\u7121\u8ad6\u53bb\u5230\u4e0d\u540c\u7684\u7db2\u7ad9\uff0c\u90fd\u6703\u770b\u5230booking.com\u7684\u5ee3\u544a\u3002\u7a76\u7adf\u662f\u767c\u751f\u4ec0\u9ebc\u4e8b\u5462\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u7528\u9a5a\u614c\uff0c\u70ba\u9019\u662f\u56e0\u8a72\u7db2\u7ad9\u5229\u7528\u4e86remarketing\u7684\u5b9a\u4f4d\u65b9\u6cd5\uff0c\u4ee4\u5ee3\u544a\u518d\u6b21\u6295\u653e\u5728\u4f60\u8eab\u4e0a\u3002\u800c\u5176\u4e2d\u7684\u539f\u7406\u975e\u5e38\u7c21\u55ae\uff0c<\/span><span style=\"font-weight: 400;\">\u7576\u4f60\u904a\u89bdbooking.com\u7684\u6642\u5019\u4f60\u7684Cookies\u6703\u7559\u5728\u4f60\u7684\u904a\u89bd\u5668\uff0c\u4ee5\u8b80\u53d6\u4f60\u5728\u7db2\u7ad9\u4e2d\u7684\u7db2\u7d61\u884c\u70ba\u3002\u7576\u5ee3\u544a\u5546\u8a2d\u7acb\u4e0d\u540c\u7684remarketing list\u6642\uff0c\u689d\u4ef6\u7b26\u5408\u7684\u8a71\uff0c\u6703\u5728Google Display Network\uff08\u5373\u5176\u4ed6\u7db2\u7ad9\uff09\u4e2d\u5411\u518d\u6b21\u5411\u4f60\u5c55\u793a<\/span><span style=\"font-weight: 400;\">\u3002\u6240\u4ee5\u5982\u679c\u7528\u6236\u672c\u8eab\u5728browser\u4e0a\u6c92\u6709disable cookies\uff0c\u8a72\u884c\u70ba\u90fd\u6703\u88ab\u7d00\u9304\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">**\u6b64\u5916\uff0c\u7531\u65bc\u6211\u66fe\u7d93\u9ede\u64ca\u9032Rambler Oasis Hotel\u4e2d\uff0c\u4f60\u6703\u767c\u73fe\u5176\u5f8c\u7684\u5ee3\u544a\u662f\u90fd\u662f\u5411\u4f60\u5c55\u793aRambler Oasis Hotel\u7684\u8a73\u60c5\uff0c\u9019\u662f\u56e0\u70ba\u5229\u7528Google AdWords\u4e2d\u7684dynamic remarketing\u3002\u5982\u679c\u4f60\u60f3\u5229\u7528\u9019dynamic remarketing\uff0c\u9996\u5148\u4f60\u5fc5\u9808\u8981set up Business Data\u6216\u8005Google Merchant Center\u3002\u7531\u65bc\u9019\u500b\u6bd4\u8f03\u8907\u96dc\uff0c\u9019\u90e8\u5206\u5c07\u4f86\u624d\u8ddf\u5927\u5bb6\u7814\u7a76\uff0c\u73fe\u5728\u5148\u8981\u8aaa\u660eRemarketing\u7684\u597d\u8655\u548c\u57fa\u672cset-up\u3002**<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u751a\u9ebc\u662fGDN\u5ee3\u544a\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u8ac7Remarketing\u5ee3\u544a\u4e4b\u524d\uff0c\u5fc5\u9700\u4e86\u89e3\u4ec0\u9ebc\u662fGDN\u3002GDN\u5168\u540d\u70baGoogle Display Network\uff0c\u5728\u9019\u500bGDN\u4e2d\u6709\u6578\u767e\u842c\u500b\u7db2\u7ad9\u548cApp\uff0c\u53ef\u4ee5\u8b93\u5ee3\u544a\u5546\u5728\u9019\u4e9b\u7db2\u7ad9 \/ App \u4e2d\u520a\u767b\u5ee3\u544a\u3002\u7531\u65bc\u6709\u592a\u591a\u4e0d\u540c\u7684Placement (\u520a\u767b\u5ee3\u544a\u4f4d\u7f6e)\uff0c\u6240\u4ee5Google Ads\u6709\u4e0d\u540c\u7684Targeting\u65b9\u6cd5\u8b93\u5ee3\u544a\u5546\u53ef\u4ee5\u628a\u4ed6\u5011\u7684\u5ee3\u544a\u520a\u767b\u5230\u5408\u9069\u7684\u5730\u65b9\u7d66\u5408\u9069\u7684\u53d7\u773e\u770b\u5230\u5ee3\u544a\u5546\u7684\u5ee3\u544a\uff0c\u800c\u7576\u4e2dRemarketing\u5c31\u662f\u773e\u591aTargeting\u65b9\u6cd5\u7684\u5176\u4e2d\u4e4b\u4e00\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google \u5e38\u63d0\u5021\u5229\u7528 Google Display Network \u4f86\u63d0\u5347\u54c1\u724c\u6548\u61c9 (Brand Awareness)\uff0c\u5c0d\u65bcKick Ads\u4f86\u8aaa\uff0c\u5982\u679c\u4f60\u516c\u53f8\u6709\u592a\u591a\u7684Marketing Budget\u7684\u8a71\u624d\u5efa\u8b70\u4f60\u5229\u7528Google Display Network\u4f86\u6253\u5ee3\u544a\u3002\u5982\u679c\u4f60\u7684\u5ee3\u544aObjective\u662f Performance-Driven \u6216\u4ee5\u8f49\u5316\u70ba\u76ee\u6a19\uff0c\u9664\u4e86 Remarketing \u4ee5\u5916\u5c31\u5225\u7121\u4ed6\u9078\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15835\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/prospectinggdnperformance-1-1024x342.png\" alt=\"prospectinggdnperformance\" width=\"1024\" height=\"342\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/prospectinggdnperformance-1-1024x342.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/prospectinggdnperformance-1-300x100.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/prospectinggdnperformance-1-768x257.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/prospectinggdnperformance-1-18x6.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/prospectinggdnperformance-1-480x160.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/prospectinggdnperformance-1.png 1418w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u822cGDN\u5ee3\u544a\u5982\u679c\u6c92\u6709\u975e\u5e38\u4ed4\u7d30\u7684\u512a\u5316\u53ca\u826f\u597d\u7684\u8a2d\u5b9a\uff0c\u6709\u6642\u53ef\u4ee5\u50cf\u4e0a\u9762\u7684\u5ee3\u544a\u4e00\u6a23\u90a3\u9ebc\u5f37\u5dee\u4eba\u610f\ufe51\u4e0d\u582a\u5165\u76ee\u3002\u6240\u4ee5\u5047\u8a2d\u4f60\u662f\u4e00\u822c\u4e2d\u5c0f\u4f01\uff0c\u5e0c\u671b\u662f\u70ba\u516c\u53f8\u5e36\u4f86\u751f\u610f\uff0c\u90a3GDN Remarketing\u662f\u4e00\u500b\u4e0d\u932f\u7684\u9078\u64c7\u3002\u6216\u8005\u7b46\u8005\u8001\u5be6\u4e00\u9ede\u8aaa\uff0c\u5982\u679cRemarketing\u4e5f\u6c92\u6cd5\u5e36\u4f86\u751a\u9ebc\u8f49\u63db\u53ca\u751f\u610f\uff0c\u90a3\u4e00\u822cGDN\u5ee3\u544a\u66f4\u6c92\u53ef\u80fd\u76f4\u63a5\u70ba\u4f60\u5e36\u4f86\u751a\u9ebc\u6771\u897f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u70ba\u4ec0\u9ebc\u8981\u7528Remarketing\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15804\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-14-at-6.40.51-pm-1-1024x278.png\" alt=\"Remarketing Stats\" width=\"1024\" height=\"278\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-14-at-6.40.51-pm-1-1024x278.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-14-at-6.40.51-pm-1-300x82.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-14-at-6.40.51-pm-1-768x209.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-14-at-6.40.51-pm-1-18x5.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-14-at-6.40.51-pm-1-480x131.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-14-at-6.40.51-pm-1.png 1096w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">97%\u7684\u4eba\u4e26\u4e0d\u6703\u7b2c\u4e00\u6b21\u5c31\u6703\u5728\u4f60\u7684\u7db2\u7ad9\u4e0a\u8cfc\u8cb7\uff0c\u4f60\u81ea\u5df1\u56de\u60f3\u9019\u4e00\u5e74\u4e5f\u5f88\u5927\u6a5f\u6703\u6c92\u6709\u5230\u7db2\u5e97\u7b2c\u4e00\u6b21\u4fbf\u8cfc\u8cb7\uff0c\u6240\u4ee5remarketing\u7684\u91cd\u8981\u6027\u5c31\u986f\u800c\u6613\u898b\uff0c\u56e0\u70ba\u5ee3\u544a\u5546\u53ef\u4ee5<\/span><span style=\"font-weight: 400;\">\u4ee4\u66fe\u7d93\u904a\u89bd\u904e\u7db2\u7ad9\u7684\u9867\u5ba2\u589e\u52a0\u5c0d\u54c1\u724c\u7684\u5370\u8c61\uff0c\u4ee4\u4ed6\u5011\u66f4\u6709\u8208\u8da3\u53bb\u9ede\u64ca\u8a72\u5ee3\u544a\uff0c\u518d\u628a\u4ed6\u91cd\u65b0\u5e36\u56de\u7db2\u7ad9\u3002\u5728Remarketing\u7684\u5ee3\u544a\u4e0b\uff0cCTR\u90fd\u6703\u8f03\u9ad8\uff0c\u8f49\u63db\u6210conversion\u7684\u6a5f\u6703\u4e5f\u66f4\u9ad8\uff0c\u6240\u4ee5GDN\u5ee3\u544a\u4e2d\u552f\u6709Remarketing\u7684Targeting\u65b9\u6cd5\u8868\u73fe\u8f03\u597d\u3002<\/span><span style=\"font-weight: 400;\"> \u5982\u4e0a\u5716\u53ef\u898b\uff0cBounce Rate\u6e1b\u4f4e\u81f370.98%\uff0cPages \/ Session \u548c CTR \u4e5f\u63d0\u5347\u4e86\uff0c\u5982\u679c\u4f60\u9084\u672a\u958b\u59cb Remarketing GDN \u5ee3\u544a\uff0c\u4f60\u8981\u7e7c\u7e8c\u770b\u4e0b\u53bb\u5982\u4f55\u8a2d\u5b9a\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u65b9\u6cd51: \u8a2d\u5b9aGoogle Ads Audience List\u6b65\u9a5f (Google Analytics)<\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0\u4e00\u822c\u4f86\u8aaa\uff0cGDN\u5ee3\u544a\u662f\u900f\u904e\u6211\u5011\u8a2d\u5b9a\u7684Targeting\u65b9\u6cd5\u53bb\u6295\u653e\u7d66\u67d0\u4e00\u985e\u53d7\u773e\uff0c\u9019\u6a23\u7684\u8a71\u6211\u5011\u6703\u8a2d\u5b9aAudience List\uff0c\u610f\u601d\u662f\u6211\u53ea\u60f3\u628a\u5ee3\u544a\u6295\u653e\u7d66Audience List\u4e2d\u7684\u53d7\u773e\uff0c\u8b93Audience List\u4e2d\u7684\u53d7\u773e\u518d\u6b21\u770b\u5230\u6211\u5011\u7684\u5ee3\u544a\uff0c\u4f5c\u70baGDN\u5ee3\u544a\u7684Targeting\u65b9\u6cd5\u53bb\u9054\u81f3REMARKETING\uff01\u81f3\u65bc\u8a2d\u5b9aAudience List\u7684\u65b9\u6cd5\u5341\u5206\u7c21\u55ae\uff0c\u6211\u5011\u9700\u8981\u6709\u4e00\u500bGoogle Ads\u5e33\u6236\u548cGoogle Analytics\u5e33\u6236\u4fbf\u53ef\u3002<\/span><\/p>\n<p><strong>Step 1<\/strong>:<span style=\"font-weight: 400;\">\u00a0\u7b2c\u4e00\u6b65\u5fc5\u9700\u628aGoogle Analytics\u548cGoogle Ads\u5e33\u6236\u9023\u8d77\u4f86\uff0c\u6253\u958b\u4f60\u7684Google Analytics\u5e33\u6236\uff0c\u5148\u6309\u5de6\u4e0b\u89d2 Admin \uff0c\u5728Property\u4e2d\u518d\u6309Google Ads Linking\uff0c\u8a18\u5f97Google Ads\u548cGoogle Analytics\u7684\u5e33\u6236<\/span>\u5fc5\u9700\u662f\u76f8\u540cEmail Address <span style=\"font-weight: 400;\">(\u82e5\u679c\u4f60\u9084\u6c92\u6709\u70ba\u4f60\u7684\u7db2\u7ad9\u5b89\u88ddGoogle Analytics\uff0c\u8acb\u7acb\u5373\u5b89\u88dd)<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15805\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup-1-1024x506.png\" alt=\"remarketinglistsetup\" width=\"1024\" height=\"506\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup-1-1024x506.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup-1-300x148.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup-1-768x380.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup-1-1536x759.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup-1-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup-1-480x237.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 2<\/strong>:\u00a0<span style=\"font-weight: 400;\">\u6309\u4e0b +New Link Group\uff0c\u4f60\u6703\u770b\u5230\u76f8\u95dc\u7684Google Ads\u5e33\u6236\uff0c\u518d\u5b83\u6253\u52fe\u7136\u5f8c\u518d\u6309Continue\uff0c\u7136\u5f8cShare \u201cAll Website Data\u201d\uff0c\u518d\u9078Link Account\uff0c\u9019\u6a23\u4f60\u5df1\u7d93\u628aGoogle Ads\u548cGoogle Analytics\u7684\u5e33\u6236\u9023\u597d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15806\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup2-1-1024x554.png\" alt=\"remarketinglistsetupstep2\" width=\"1024\" height=\"554\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup2-1-1024x554.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup2-1-300x162.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup2-1-768x415.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup2-1-1536x830.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup2-1-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup2-1-480x260.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup2-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15807\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup3-1-1024x524.png\" alt=\"remarketinglistsetup3\" width=\"1024\" height=\"524\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup3-1-1024x524.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup3-1-300x153.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup3-1-768x393.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup3-1-1536x785.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup3-1-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup3-1-480x245.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup3-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 3<\/strong>:\u00a0<span style=\"font-weight: 400;\">\u5728Admin\u4e2d\u6309\u4e0bAudience Definitions\uff0c\u518d\u6309Audiences\uff0c\u6309+New Audience\u53bb\u8a2d\u5b9a\u65b0\u7684Audience List<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15809\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup5-1-1024x508.png\" alt=\"remarketinglistsetup5\" width=\"1024\" height=\"508\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup5-1-1024x508.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup5-1-300x149.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup5-1-768x381.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup5-1-1536x762.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup5-1-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup5-1-480x238.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup5-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 4<\/strong>:<span style=\"font-weight: 400;\">\u00a0\u5728\u9019\u4f8b\u5b50\u4e2d\u9078\u64c7All Users\uff0c\u7136\u5f8c\u5728Membership Duration\u4e2d\u9078\u64c730 Days\uff0c\u9019\u662f\u4ee3\u8868\u9019\u500bAudience List\u6240\u8b80\u53d6\u7684\u4eba\u6578\uff0c\u8a18\u7dca\u5fc5\u9700\u628aAudience Name\u8a2d\u5b9a\u597d\uff0c\u518d\u9078\u64c7\u9019\u500bAudience List\u7684Destination\uff0c\u90a3\u7576\u7136\u662f\u76f8\u61c9\u7684Google Ads\u5e33\u6236\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>\u5982\u4f55\u5b9a\u7fa9Audience List<\/h3>\n<p><strong>Membership Duration<\/strong>: <span style=\"font-weight: 400;\">\u610f\u601d\u662f\u8a72\u7528\u5bb6\u505c\u7559\u5728remarketing list\u7684\u65e5\u5b50\uff0cdefault\u70ba30\u5929\uff0c\u6700\u591a\u70ba540\u5929\u3002\u9019\u500b\u6703\u6309\u7167\u4e0d\u540c\u7684business\u9700\u8981\u800c\u8abf\u6574\u3002\u4f8b\u5982\uff0c\u8ce3\u8eca\u7684\u8a71\u7528\u5bb6\u9700\u8981\u5f88\u591a\u6642\u9593\u4f86\u9078\u64c7\u8cb7\u6216\u4e0d\u8cb7\uff0c\u6240\u4ee5\u53ef\u4ee5\u9078\u53d6\u8f03\u9577\u7684\u6642\u9593\uff1b\u76f8\u53cd\u4f8b\u5982\u7403\u978b\u3001Cosmetics\u6216Fresh Delivery\u7b49turnover\u6bd4\u8f03\u5feb\u7684business\uff0c\u5247\u5efa\u8b7014\u5929\u4ee5\u5167\u7684\u65e5\u5b50\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15810\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup7-1-1024x463.png\" alt=\"remarketinglistsetup7\" width=\"1024\" height=\"463\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup7-1-1024x463.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup7-1-300x136.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup7-1-768x348.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup7-1-1536x695.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup7-1-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup7-1-480x217.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup7-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>All User:<\/strong> <span style=\"font-weight: 400;\">\u610f\u601d\u662f\u628a\u6240\u6709\u66fe\u7d93\u9032\u5165\u7db2\u7ad9\u4efb\u4f55\u4e00\u9801\u7684\u7528\u5bb6\u90fd\u653e\u5230\u9019\u500bAudience List\u4e2d\u3002\u82e5\u679c\u4f60\u7684\u5ee3\u544a\u53ea\u6709\u4e00\u9801\uff0f\u5e7e\u9801\u7684landing page\uff0c\u800c\u4f60\u53c8\u60f3\u5ee3\u544a\u91cd\u65b0\u6295\u653e\u5230\u4ed6\u5011\u8eab\u4e0a\uff0c\u5c31\u53ef\u9078\u64c7\u9019\u500b\u3002\u800c\u4f60\u53ea\u9700\u8981\u8a2d\u5b9a\u67d0\u5e7e\u9801\u4f5c\u70ba\u4f60\u7684remarketing list\u7684rule\u5c31\u53ef\u4ee5\u4e86<\/span><\/p>\n<p><strong>Users who visited a specific section of my site<\/strong>: <span style=\"font-weight: 400;\">\u6309\u7167\u5b57\u9762\u7684\u610f\u601d\u5c31\u662f\u6240\u6709\u66fe\u7d93\u9032\u5165\u7db2\u7ad9\u67d0\u4e00\u9801\u7684\u7528\u5bb6\u90fd\u653e\u5230\u9019\u500bAudience List\u4e2d\uff0c\u5982\u679c\u4f60\u7684\u516c\u53f8\u6709\u4e09\u7a2e\u670d\u52d9\uff0c\u4f60\u5c31\u53ef\u4ee5\u6309\u9019\u4e09\u7a2e\u670d\u52d9\u53bb\u5efa\u7acb\u4e09\u500bAudience List\uff0c\u518d\u7528\u76f8\u61c9\u7684\u5ee3\u544a\u53bbRemarket\u8a72\u53d7\u773e<\/span><\/p>\n<p><strong>\u9032\u968eAudience List\u8a2d\u5b9a<\/strong><span style=\"font-weight: 400;\"><strong>\uff1a<\/strong>\u5982\u679c\u4f60\u662f\u4e00\u500bE-Commerce\u7684\u7db2\u5e97\uff0c\u4f60\u53ef\u4ee5\u8003\u616e\u8a2d\u5b9a\u66f4\u9032\u968e\u7684Audience List\u8a2d\u5b9a\uff1a\u4e3b\u8981\u5206\u70ba3\u500bPage\uff0c3\u500b\u65e5\u5b50<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15846\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/table_ver2-06-1024x611.jpg\" alt=\"RemarketingTable\" width=\"1024\" height=\"611\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u67d0\u53d7\u773e\u5df1\u7d93\u9032\u5165\u4e86Add To Cart\u7684\u9801\u9762\u4f46\u672a\u5230Thank You Page\u7684\u8a71\uff0c\u9019\u4e00\u985e7 &#8211; 14 \u5929\u7684\u53d7\u773e\u5176\u5be6\u9084\u6709\u5f88\u5927\u6a5f\u6703\u56de\u4f86\u8cfc\u8cb7\uff1b\u5982\u679c\u4f60\u7684\u7522\u54c1\u662fRepeat Purchase\u5f88\u5927\u6a5f\u6703\u7684\u8a71\uff0c\u66fe\u8cfc\u8cb7\u904e\u7684\u4eba\u572815-30\u5929\u5167\u4e5f\u9700\u8981Remarket\u4ed6\u5011\uff0c\u5e0c\u671b\u80fd\u5438\u5f15\u4ed6\u5011\u56de\u4f86\u8cfc\u8cb7\uff0c\u540c\u6642\u52a0\u5f37\u54c1\u724c\u7684\u5ba3\u50b3\uff0c\u81f3\u65bc\u5728\u5ee3\u544a\u4e0a\u5982\u4f55\u8a2d\u5b9a\uff0c\u6211\u5011\u6703\u5728\u4e0b\u6587\u7e7c\u7e8c\u5206\u4eab\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 5<\/strong>:<span style=\"font-weight: 400;\">\u00a0\u7576\u4f60\u628a\u4e0a\u9762\u7684\u8a2d\u5b9a\u5f04\u597d\u5f8c\uff0c\u4f60\u53ef\u4ee5\u5230Google Ads\u4e2d\u6aa2\u67e5\u8a2d\u5b9a\uff0c\u7531\u65bcGoogle Ads\u548cGoogle Analytics\u5df2\u7d93\u9023\u7d50\u597d\uff0c\u6240\u4ee5\u5728Google Ads\u4e0a\u61c9\u8a72\u81ea\u52d5\u51fa\u73fe\u525b\u525b\u8a2d\u5b9a\u597d\u7684Audience List\u3002\u4f60\u53ef\u4ee5\u5728\u4f60\u7684Google Ads\u5e33\u4e2d\u7684Tools &amp; Settings\u4e2d\uff0c\u518d\u9078\u64c7Audience Manager\uff0c\u4f60\u6703\u770b\u5230\u525b\u525b\u8a2d\u5b9a\u597d\u7684Audience List\uff0c\u9019\u4e5f\u4ee3\u8868Remarketing\u5ee3\u544a\u7684\u4e0a\u534a\u90e8\u5df2\u7d93\u5f04\u597d\u4e86\uff01<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15811\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup8-1-1024x298.png\" alt=\"\" width=\"1024\" height=\"298\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup8-1-1024x298.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup8-1-300x87.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup8-1-768x223.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup8-1-1536x446.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup8-1-18x5.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup8-1-480x140.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup8-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15812\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup9-1-1024x446.png\" alt=\"\" width=\"1024\" height=\"446\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup9-1-1024x446.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup9-1-300x131.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup9-1-768x335.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup9-1-1536x669.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup9-1-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup9-1-480x209.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup9-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5c0f\u63d0\u793a1: \u4e0d\u8ad6Website Visitors\u662f\u5f9e\u5ee3\u544a\uff0c\u6216\u8005\u662forganic\u7684\u6e20\u9053\u9032\u5165\u7db2\u7ad9\uff0c\u90fd\u6703\u88ab\u7d00\u9304\u5230remarketing list\u4e2d<\/strong><\/p>\n<p><strong>\u5c0f\u63d0\u793a2: \u7576\u4f60\u7684Remarketing List\u7684\u4eba\u6578\u5132\u5b58\u5230\u4e00\u5b9a\u6578\u91cf\uff08\u6700\u5c11\u8981\u6709500 \u2013 1000\u4eba\uff09\uff0c\u4f60\u7684remarketing campaign\u624d\u6703\u8868\u73fe\u5f97\u6bd4\u8f03\u597d<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>\u65b9\u6cd52: \u8a2d\u5b9aGoogle Ads Audience List\u6b65\u9a5f (Google Ads Tag)<br \/>\n<b><br \/>\n<\/b><\/h2>\n<p><strong>Step 1<\/strong>: \u9078\u64c7Audience Manager<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15820\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-1024x294.png\" alt=\"remarketinglistsetup15\" width=\"1024\" height=\"294\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-1024x294.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-300x86.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-768x220.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-18x5.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-480x138.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1.png 1342w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 2<\/strong>: \u9078\u64c7Audience Sources\uff0c\u9078\u64c7Google Ads Tag \u7684 \u2018Set Up Tag&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15822\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup17-1-1024x475.png\" alt=\"remarketinglistsetup17\" width=\"1024\" height=\"475\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup17-1-1024x475.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup17-1-300x139.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup17-1-768x356.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup17-1-1536x712.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup17-1-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup17-1-480x222.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup17-1.png 1810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 3<\/strong>: \u9078\u64c7\u201dCollect Data on Specific Actions people performed on your website to show personalized Ads\u201c \u53ca\u4f60\u7684Business Type<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15826\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup18-3-1-1024x908.png\" alt=\"remarketinglistsetup18\" width=\"1024\" height=\"908\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup18-3-1-1024x908.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup18-3-1-300x266.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup18-3-1-768x681.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup18-3-1-14x12.png 14w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup18-3-1-480x426.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup18-3-1.png 1139w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 4<\/strong>: \u6309\u7167\u4f60\u7684\u60c5\u6cc1\uff0c\u628aGoogle Ads Tag \u653e\u5230\u4f60\u7684\u7db2\u7ad9\u5167\u3002\u5982\u679c\u5b8c\u5168\u4e0d\u660e\u767d\u4e0b\u9762\u53ca\u767c\u751f\u751a\u9ebc\u4e8b\uff0c\u5c31\u76f4\u63a5\u6311\u201cEmail the tag&#8221;\u628a\u4ee3\u78bc\u767c\u7d66\u4f60\u7684Developer<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15829\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup19-1-917x1024.png\" alt=\"remarketinglistsetup19\" width=\"917\" height=\"1024\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup19-1-917x1024.png 917w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup19-1-269x300.png 269w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup19-1-768x857.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup19-1-11x12.png 11w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup19-1-480x536.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup19-1.png 1137w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/p>\n<h2>\u984d\u5916\u6559\u5b78: \u8a2d\u5b9aGoogle Ads Audience List\u6b65\u9a5f (Youtube Channel)<\/h2>\n<p>\u4f60\u9664\u4e86\u6211\u53ef\u4ee5\u6295\u653eGDN\u5ee3\u544a\u7d66\u66fe\u9032\u5165\u4f60\u7684\u7db2\u7ad9\u7684\u7528\u6236\u5916\uff0c\u4f60\u4e5f\u53ef\u4ee5\u6295\u653e\u5ee3\u544a\u5230\u66fe\u548c\u4f60Youtube\u983b\u9053\u6216Youtube\u5ee3\u544a\u7684\u7528\u6236\u3002\u4f46\u524d\u63d0\u662f\u4f60\u7684\u54c1\u724c\u8981\u6709\u81ea\u5df2\u7684Youtube\u983b\u9053\u53ca\u628a\u4f60Google Ads \u548c\u8a72\u983b\u9053\u9023\u7d50\u8d77\u4f86\u3002\u60f3\u77e5\u9053\u5982\u4f55\u628a\u4f60\u7684Youtbue\u983b\u9053\u9023\u7d50\u5230Google Ads\u5e33\u6236\uff0c\u53ef\u53c3\u8003\u6211\u7684\u6587\u7ae0 <a href=\"https:\/\/www.kickads.co\/en\/youtube-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u300aThe Complete Guide to Youtube Ads (Video Advertising\u300b<\/a>\u3002<\/p>\n<p><strong>Step 1<\/strong>:\u00a0\u9078\u64c7Audience Manager<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15820\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-1024x294.png\" alt=\"remarketinglistsetup15\" width=\"1024\" height=\"294\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-1024x294.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-300x86.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-768x220.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-18x5.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1-480x138.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup15-1.png 1342w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 2<\/strong>: \u9078\u64c7 Youtube Users<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15832\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-15-at-1.24.56-am-1-1024x194.png\" alt=\"RemarketingListSetup20\" width=\"1024\" height=\"194\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-15-at-1.24.56-am-1-1024x194.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-15-at-1.24.56-am-1-300x57.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-15-at-1.24.56-am-1-768x146.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-15-at-1.24.56-am-1-1536x292.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-15-at-1.24.56-am-1-18x3.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/screenshot-2019-09-15-at-1.24.56-am-1-480x91.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 3<\/strong>: \u9078\u64c7\u4f60\u60f3\u8981\u7684Youtube Audience List \u53ca MemberShip Duration\u5c31\u53ef\u4ee5\u4e86<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15833\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup20-1-1024x984.png\" alt=\"remarketinglistsetup20\" width=\"1024\" height=\"984\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup20-1-1024x984.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup20-1-300x288.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup20-1-768x738.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup20-1-12x12.png 12w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup20-1-480x461.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup20-1.png 1132w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u8a2d\u5b9aGoogle Ads Remarketing GDN\u5ee3\u544a<\/h2>\n<p><span style=\"font-weight: 400;\">\u7576\u4f60\u5728Google Analytics\u628aAudience Lists\u8a2d\u5b9a\u597d\uff0c\u63a5\u4e0b\u4f86\u7684\u5de5\u4f5c\u5c31\u662f\u5728Google Ads\u4e2d\u8a2d\u7acbRemarketing\u5ee3\u544a\uff0c\u6b65\u9a5f\u4e5f\u662f\u5341\u5206\u7c21\u55ae\u3002\u4e0d\u904e\uff0c\u8a18\u5f97Remarketing\u53ea\u662f\u4e00\u500b\u7d71\u7a31\uff0c\u6b63\u78ba\u7684\u6982\u5ff5\u662f\u628a\u5ee3\u544a\u6295\u653e\u7d66\u67d0\u985e\u53d7\u773e\uff0c\u800c\u9019\u985e\u53d7\u773e\u5c31\u662f\u4e0a\u9762\u8a2d\u7acb\u597d\u7684Audience List\uff0c\u4e5f\u5373\u662f\u66fe\u7d93\u9032\u5165\u7db2\u7ad9\u7684\u4eba\uff0c<\/span><span style=\"font-weight: 400;\">\u6211\u5011\u628a\u5ee3\u544a\u91cd\u65b0\u6295\u653e\u7d66\u9019\u4e9b\u66fe\u7d93\u9032\u5165\u7db2\u7ad9\u7684\u4eba\u4f5c\u70baGDN\u5ee3\u544a\u7684Targeting\u65b9\u6cd5<\/span><span style=\"font-weight: 400;\">\u3002\u7576\u4f60\u660e\u767d\u9019\u500b\u6982\u5ff5\uff0c\u4ee5\u4e0b\u7684\u5167\u5bb9\u4f60\u5c31\u6703\u66f4\u5f97\u5fc3\u61c9\u624b\uff01<\/span><\/p>\n<p><strong>Step 1<\/strong>:<span style=\"font-weight: 400;\">\u00a0\u82e5\u679c\u4f60\u66fe\u7d93\u5efa\u7acb\u904eDisplay Network Campaign\uff0c\u5c31\u61c9\u8a72\u77e5\u9053Display Campaign\u4e2d\u6709\u4e00\u4e9btargeting\u7684\u5b9a\u4f4d\u65b9\u6cd5\uff0c\u8b93Google\u5c0b\u627e\u4e00\u4e9b\u76f8\u95dc\u7684\u520a\u767b\u4f4d\u7f6e\uff0c\u4ee5\u722d\u53d6potential\u7684\u66dd<\/span><span style=\"font-weight: 400;\">\u5149\u548c\u9ede\u64ca\u3002\u7576\u4f60\u7684remarketing list\u6709\u8db3\u5920\u7684\u4eba\u6578\u6642\uff0c\u4f60\u5c31\u53ef\u4ee5\u628aremarketing list\u4f5c\u70baGDN\u5ee3\u544a\u7684\u5b9a\u4f4d\u65b9\u6cd5\u3002\u6240\u4ee5\uff0c\u7b2c\u4e00\u6b65\u662f\u5efa\u7acbDisplay Campaign<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15813\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistseup10-1-1024x646.png\" alt=\"\" width=\"1024\" height=\"646\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistseup10-1-1024x646.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistseup10-1-300x189.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistseup10-1-768x484.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistseup10-1-1536x969.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistseup10-1-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistseup10-1-480x303.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistseup10-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 2<\/strong>:\u00a0<span style=\"font-weight: 400;\">\u9078\u5b9a\u4f60\u7684Display Campaign\uff0cAd Group\u5efa\u8b70\u547d\u70ba All Users But Have Not Converted &#8211; 30 Days\uff0c\u5927\u6982\u662f\u9019\u6a23\u53bb\u5206\u8fa8\u5404\u500bAd Group\u4e2d\u7684\u53d7\u773e\u3002\u7136\u5f8c\u6309Audience\uff0c\u518d\u6309 + Add Audiencess\uff0c\u610f\u601d\u662f\u9019\u500b GDN \u7684\u5ee3\u544a\u662fTarget\u67d0\u7279\u5b9a\u7684Audience List<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15814\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup11-1-1024x652.png\" alt=\"\" width=\"1024\" height=\"652\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup11-1-1024x652.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup11-1-300x191.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup11-1-768x489.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup11-1-1536x978.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup11-1-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup11-1-480x306.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup11-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 3<\/strong>:<span style=\"font-weight: 400;\">\u00a0\u6309\u4e0bBrowse\uff0c\u518d\u9078\u64c7 How they\u2019ve interacted with your business (Remarketing and similar audiences)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15815\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup12-1-1024x863.png\" alt=\"remarketinglistsetup12\" width=\"1024\" height=\"863\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup12-1-1024x863.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup12-1-300x253.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup12-1-768x647.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup12-1-14x12.png 14w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup12-1-480x405.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup12-1.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 4<\/strong>:\u00a0<span style=\"font-weight: 400;\">\u4e4b\u5f8c\u4f60\u6703\u770b\u5230Similar Audience, Combined List\u548cWebsite Visitors\uff0c\u7576\u7136\u9019\u662fRemarketing\u5ee3\u544a\u6240\u4ee5\u9078\u64c7Website Visitors\uff0c\u4e4b\u5f8c\u4f60\u6703\u770b\u5230\u4f60\u5df1\u7d93\u5728Google Analytics\u4e2d\u8a2d\u5b9a\u597d\u7684Audience List\uff0c\u5728\u9019\u500b\u4f8b\u5b50\uff0c\u5148\u628aAll Users (All Visitors) &#8211; 30 Days\u52a0\u5230Targeting\u4e2d\uff0c\u7136\u5f8c\u6309Save\u5c31\u5b8c\u6210\u5efa\u7acbRemarketing\u5ee3\u544a\u4e86<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15817\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup13-1-1-1024x822.png\" alt=\"remarketinglistsetup13\" width=\"1024\" height=\"822\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup13-1-1-1024x822.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup13-1-1-300x241.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup13-1-1-768x617.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup13-1-1-15x12.png 15w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup13-1-1-480x385.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglistsetup13-1-1.png 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Step 5<\/strong>: \u7576\u7136\uff0c\u4e00\u500b\u5b8c\u6574\u7684Remarketing Campaign\u5343\u842c\u4e0d\u8981\u5fd8\u8a18Exclusion\uff0c\u6700\u7c21\u55ae\u7684\u662f\u5c31\u628aThank You Page\u7684Audience List\u505a\u6392\u9664\uff0c\u610f\u601d\u5c31\u662f\u9019\u500b\u5ee3\u544a\u662fTarget\u6240\u6709\u66fe\u7d93\u904a\u89bd\u7db2\u7ad9\u7684\u4eba\uff0c\u4f46\u5ee3\u544a\u4e0d\u6703\u6295\u653e\u7d66\u5df2\u7d93\u8cfc\u8cb7\u4e86\u7684\u53d7\u773e<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15818\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglist14-1-1024x754.png\" alt=\"\" width=\"1024\" height=\"754\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglist14-1-1024x754.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglist14-1-300x221.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglist14-1-768x565.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglist14-1-16x12.png 16w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglist14-1-480x353.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketinglist14-1.png 1418w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u4f60\u660e\u767d\u4e0a\u9762\u7684Include Audience\u548cExclude Audience\u7684\u8a71\uff0c\u4e0b\u9762\u7684\u9032\u968eRemarketing List\u4f60\u61c9\u8a72\u5341\u5206\u5bb9\u6613\u5c31\u660e\u767d<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/table_ver2-06-1024x611.jpg\" alt=\"RemarketingTable\" \/><\/p>\n<p><b>\u5982\u679c\u6211\u8981Target 7\u5929\u7684Audience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; Normal Bid: <\/span><span style=\"font-weight: 400;\">Include<\/span><span style=\"font-weight: 400;\"> All Users, <\/span><span style=\"font-weight: 400;\">Exclude<\/span><span style=\"font-weight: 400;\"> Add to Cart, <\/span><span style=\"font-weight: 400;\">Exclude<\/span><span style=\"font-weight: 400;\"> Thank You Page<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; Aggressive Bid: <\/span><span style=\"font-weight: 400;\">Include<\/span><span style=\"font-weight: 400;\"> Add to Cart, <\/span><span style=\"font-weight: 400;\">Exclude<\/span><span style=\"font-weight: 400;\"> Thank You Page<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b63\u5e38\u7684Checkout Flow\u662fHomepage -&gt; Product View -&gt; Cart Page -&gt; Checkout Flow -&gt; Thankyou Page\uff0c\u6240\u4ee5\u5982\u679c\u5230\u904eCart\u7684\u4eba\u4e00\u5b9a\u6703\u6bd4\u53ea\u5230\u904eHomepage\u7684\u4eba\u66f4\u5927\u6a5f\u6703Convert\uff0c\u6240\u4ee5Bidding\u53ef\u4ee5\u8abf\u9ad8\u4e00\u9ede\uff1b\u5230\u66427\u5929\u5167\u6703\u56de\u4f86\u7684\u8cfc\u8cb7\u7684\u6a5f\u6703\u4e00\u5b9a14\/30\u5929\u5167\u56de\u4f86\u7684\u6a5f\u6703\u8f03\u5927\uff0c\u6240\u4ee5\u6108\u77ed\u65e5\u5b50\u7684Bidding\u4e5f\u53ef\u4ee5\u8f03\u9032\u53d6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u500b\u5927\u6982\u662fGoogle Remarketing\u7684\u6574\u5957\u505a\u6cd5\uff0c\u7576\u5927\u5bb6\u591a\u52a0\u4e86\u89e3\u5f8c\uff0c\u4f60\u5c31\u767c\u73feRemarketing\u4e0d\u56f0\u96e3\uff0c\u4f46\u8981\u6709\u4e00\u5957Remarketing\u7684Mindset\uff0c\u7528\u4ec0\u9ebc\u53d7\u773e\u4ec0\u9ebc\u5ee3\u544a\uff0c\u9019\u4e00\u5957\u7684\u60f3\u6cd5\u66f4\u52a0\u91cd\u8981\uff0c\u5e0c\u671b\u53ef\u4ee5\u5e6b\u5230\u5927\u5bb6\u66f4\u4e86\u89e3Google Remarketing\u5ee3\u544a\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u5f8c\u8a18\uff1a\u4e0d\u53ef\u4ee5\u4f7f\u7528Remarketing\u7684\u884c\u696d<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15819\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketing-policy-1-1024x172.png\" alt=\"remarketing-policy\" width=\"1024\" height=\"172\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketing-policy-1-1024x172.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketing-policy-1-300x50.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketing-policy-1-768x129.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketing-policy-1-1536x258.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketing-policy-1-18x3.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketing-policy-1-480x81.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/07\/remarketing-policy-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7531\u65bcremarketing\u5229\u7528cookies\u53bb\u5411audience\u518d\u6b21\u6295\u653e\u5ee3\u544a\uff0c\u70ba\u4fdd\u969caudience\uff0c\u6709\u4e00\u4e9b\u884c\u696d\u6d89\u53ca\u79c1\u96b1\u554f\u984c\uff0cGoogle\u4e26\u4e0d\u5bb9\u8a31\u9019\u4e9b\u7db2\u7ad9\u4f7f\u7528Remarketing\u4f86\u518d\u884c\u92b7\uff0c\u9019\u4e9b\u884c\u696d\u4e3b\u8981\u5305\u62ec\u8207<\/span><span style=\"font-weight: 400;\">\u5065\u5eb7\u6709\u95dc\u7684\u7522\u54c1\u3001\u8eab\u9ad4\u72c0\u6cc1\u3001\u6574\u5bb9\u3001\u907f\u5b55\u3001\u85e5\u7269\u548c\u8ca1\u653f\u72c0\u6cc1<\/span><span style=\"font-weight: 400;\">\u7b49\u7684\u654f\u611f\u8cc7\u6599\u3002\u4e00\u65e6\u4f60\u7684\u7db2\u7ad9\u88abGoogle\u8a55\u5b9a\u70ba\u9055\u53cdRemarketing\u653f\u7b56\uff0c\u57fa\u672c\u4e0a\u600e\u6a23appeal\u4e5f\u4e0d\u6703\u6210\u529f\uff0c\u8a73\u60c5\u53ef\u53c3\u95b1<\/span><a href=\"https:\/\/support.google.com\/adwordspolicy\/answer\/143465?hl=en%E3%80%82\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwordspolicy\/answer\/143465?hl=en\u3002<\/span><\/a><span style=\"font-weight: 400;\"> \u7576\u7136\u6709\u5b58\u5728\u4e00\u4e9b\u7070\u8272\u5730\u5e36\uff0c\u66fe\u7d93\u6709\u505a\u690d\u9aee\u548c\u85e5\u6cb9\u7684\u5ba2\u4eba\u80fd\u6210\u529f\u4f7f\u7528remarketing\uff0c\u6700\u5f8c\u90fd\u662f\u4ea4\u7d66Google\u53bb\u6c7a\u5b9a\u5427\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c0f\u7de8\u7b2c\u4e00\u6b21\u5bebRemarketing\u7684\u6559\u5b78\u662f2016\u5e74\u4e86\u3002\u5341\u5e74\u4eba\u4e8b\u5e7e\u7ffb\u65b0\uff0c\u66f4\u53ef\u6cc1\u4fc2\u79d1\u6280\uff0c\u6240\u4ee5\u6211\u6c7a\u5b9a\u57282019\u5e74\u66f4\u65b0\u4e00\u4e0b\u5167\u5bb9\uff0c\u5e0c\u671b\u53ef\u4ee5\u66f4\u80fd\u5e6b\u5230\u5927\u5bb6\u3002\u76f8\u4fe1\u5927\u5bb6\u66fe\u7d93\u8a66\u904e\u5728booking.com\u8a02\u9152\u5e97\uff0c\u6216\u8005\u5728nike.com\u8cb7\u7403\u978b\u4e4b\u5f8c\uff0c\u5982\u679c\u4f60\u5728\u7576\u523b\u6c92\u6709\u5b8c\u6210\u4ea4\u6613\uff0c\u4e4b\u5f8c\u4f60\u6703\u5728\u4e0d\u540c\u7684\u7db2\u9801\u4f8b\u5982\u65b0\u805e\u548c\u8ad6\u58c7\u7b49\u4e0d\u65b7\u88ab\u5b83\u5011\u7684\u5ee3\u544a\u8ffd\u8e2a\uff0c\u7a76\u7adf\u662f\u767c\u751f\u4ec0\u9ebc\u4e8b\u5462\uff1f\u9019\u4e00\u5207\u90fd\u662f\u62dcRemarketing\u518d\u884c\u92b7\u6240\u8cdc\u3002\u5728Google Display Network\u4e4b\u4e2d\u6709\u8d85\u904e\u6578\u767e\u842c\u500b\u7db2\u7ad9\u548cAPP\uff0c\u5305\u62ec\u5404\u5927\u5c0f\u65b0\u805e\u7db2\u7ad9\u548c\u8ad6\u58c7\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u900f\u904e\u4e0d\u540c\u7684\u5b9a\u4f4d\u65b9\u6cd5 (Targeting Method) \u628a\u5716\u7247\u5ee3\u544a\u6295\u653e\u7d66\u6240Target\u7684\u53d7\u773e\uff0c\u800cRemarketing\u5176\u5be6\u662f\u5176\u4e2d\u4e00\u500b\u5b9a\u4f4d\u65b9\u6cd5\u3002\u5728\u773e\u591a\u5b9a\u65b9\u6cd5\u4e2d\uff0c\u6211\u8a8d\u70baRemarketing\u662f\u6700\u80fd\u5920\u5e36\u5230\u7d66conversion\u7684\u65b9\u6cd5\uff0c\u4ee5\u4e0b\u6703\u4ecb\u7d39\u4e00\u4e0bremarketing\u3002<\/p>\n","protected":false},"author":7,"featured_media":15844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/media\/15844"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}