{"id":477,"date":"2016-08-26T13:15:12","date_gmt":"2016-08-26T13:15:12","guid":{"rendered":"https:\/\/www.kickads.co\/?p=477"},"modified":"2016-08-26T13:15:12","modified_gmt":"2016-08-26T13:15:12","slug":"remarketing%e5%a4%a7%e5%85%a8%ef%bc%88%e4%ba%8c%ef%bc%89%ef%bc%8dremarketing-list%e7%9a%84%e5%9f%ba%e6%9c%ac%e7%94%a8%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/en\/remarketing%e5%a4%a7%e5%85%a8%ef%bc%88%e4%ba%8c%ef%bc%89%ef%bc%8dremarketing-list%e7%9a%84%e5%9f%ba%e6%9c%ac%e7%94%a8%e6%b3%95\/","title":{"rendered":"Remarketing\u5927\u5168\uff08\u4e8c\uff09\uff0d Remarketing List\u7684\u57fa\u672c\u7528\u6cd5\u548c\u5efa\u7acbRemarketing Display Campaign"},"content":{"rendered":"

\u4f86\u5230\u7b2c\u4e8c\u96c6\u7684Remarketing\u653b\u7565\u5927\u5168\uff0c\u672c\u7bc7\u4e3b\u8981\u60f3\u5411\u5927\u5bb6\u4ecb\u7d39\u4e00\u4e0bRemarketing list\u548cRemarketing Campaign\u7684\u5efa\u7acb\u548c\u4f7f\u7528\u65b9\u6cd5\uff0c\u5e0c\u671b\u53ef\u4ee5\u978f\u56fa\u4e00\u4e0b\u5927\u5bb6\u5c0dRemarketing\u7684\u6982\u5ff5\uff0c\u8b93\u4f60\u5efa\u7acbRemarketing\u518d\u884c\u92b7\u7684\u5ee3\u544a\u66f4\u52a0\u5f97\u5fc3\u61c9\u624b\u3002<\/p>\n

<\/p>\n

 <\/p>\n

\u7576\u4f60\u6210\u529f\u52a0\u5165\u4f60\u7684Remarketing Tag\u5f8c<\/a>\uff0c\u4e0b\u4e00\u6b65\u5c31\u53ef\u4ee5\u5efa\u7acbWebsite Visitor\u7684Remarketing List\u3002\u5f9e\u4e0b\u5716\u4e2d\uff0c\u770b\u8d77\u4f86\u5f88\u8907\u96dc\uff0c\u4f46\u57fa\u672c\u4e0a\uff0c\u82e5\u679c\u5c0d\u65bc\u7d50\u69cb\u4e0d\u662f\u8d85\u7d1a\u5927\u7684\u7db2\u7ad9\u4f86\u8aaa\uff0c\u6700\u5e38\u7528\u7684\u6703\u662f\u7b2c\u4e00(Visitors of a page)\u548c\u7b2c\u4e8c\u500b(Visitors of a page who did not visit another page)\u5df2\u7d93\u8db3\u5920\u61c9\u4ed8\u4e86\uff1a<\/p>\n

\"Screen<\/p>\n

Visitors of a page<\/strong><\/span><\/p>\n

\u7167\u5b57\u9762\u89e3\uff0c\u5c31\u662fremarket\u67d0\u4e00\u9801\/\u5e7e\u9801\u7684\u7528\u5bb6\u3002\u82e5\u679c\u4f60\u7684\u5ee3\u544a\u53ea\u6709\u4e00\u9801\uff0f\u5e7e\u9801\u7684landing page\uff0c\u800c\u4f60\u53c8\u60f3\u5ee3\u544a\u91cd\u65b0\u6295\u653e\u5230\u4ed6\u5011\u8eab\u4e0a\uff0c\u5c31\u53ef\u9078\u64c7\u9019\u500b\u3002\u800c\u4f60\u53ea\u9700\u8981\u8a2d\u5b9a\u67d0\u5e7e\u9801\u4f5c\u70ba\u4f60\u7684remarketing list\u7684rule\u5c31\u53ef\u4ee5\u4e86<\/p>\n

Visitors of a page who did not visit another page<\/strong><\/span><\/p>\n

\u82e5\u679c\u4f60\u767c\u73fe\uff0c\u5f88\u591a\u7528\u5bb6\u66fe\u5230\u8a2a\u4f60\u7684\u7db2\u9801\uff0c\u537b\u6c92\u6709\u9032\u4e00\u6b65\u7684\u884c\u52d5\u6216\u6c92\u6709converst\uff0c\u4f60\u5247\u53ef\u4ee5\u9078\u64c7\u9019\u4e00\u500b\u3002\u4f8b\u5982\u4f60\u53ef\u4ee5\u628a\u5ee3\u544a\u7684landing page\u653e\u9032\uff0c\u540c\u6642\u9593\u5728But didn’t visit another page with any of the following \u4f46\u6c92\u6709\u5230\u8a2a\u5230\u4e0b\u5217\u7684\u689d\u4ef6 \u9019\u4e00\u6b04\u4e2d\uff0c\u653e\u5165checkout\/ thank you page\u3002\u9019\u6a23\u505a\u53ef\u4ee5\u76f4\u63a5\u5730\u53ea\u5411\u4e00\u4e9b\u66fe\u5230\u8a2a\u7db2\u9801\u4f46\u6c92\u6709\u9032\u4e00\u6b65\u884c\u52d5\u7684\u7528\u5bb6\u6295\u653e\u5ee3\u544a\uff0c\u65e2\u53ef\u627e\u5230\u9019\u4e00\u73ed\u73cd\u8cb4\u7684leads\uff0c\u53c8\u53ef\u4ee5\u6e1b\u7701\u80e1\u4e82\u6295\u5ee3\u544a\u7684\u6210\u672c\u3002<\/p>\n

Membership Duration<\/strong><\/p>\n

\u610f\u601d\u662f\u8a72\u7528\u5bb6\u505c\u7559\u5728remarketing list\u7684\u65e5\u5b50\uff0cdefault\u70ba30\u5929\uff0c\u6700\u591a\u70ba180\u5929\u3002\u9019\u500b\u6703\u6309\u7167\u4e0d\u540c\u7684business\u9700\u8981\u800c\u8abf\u6574\u3002\u4f8b\u5982\uff0c\u8ce3\u8eca\u7684\u8a71\u7528\u5bb6\u9700\u8981\u5f88\u591a\u6642\u9593\u4f86\u9078\u64c7\u8cb7\u6216\u4e0d\u8cb7\uff0c\u6240\u4ee5\u53ef\u4ee5\u9078\u53d6\u8f03\u9577\u7684\u6642\u9593\uff1b\u76f8\u53cd\u4f8b\u5982\u6ce2\u978b\u7b49turnover\u6bd4\u8f03\u5feb\u7684business\uff0c\u5247\u5efa\u8b7030\u5929\u4ee5\u5167\u7684\u65e5\u5b50\u3002<\/p>\n

 <\/p>\n

\"Screen<\/p>\n

 <\/p>\n

Key Takeaway<\/strong><\/span><\/p>\n

1. All Visitor\u662fGoogle AdWords\u81ea\u52d5\u70ba\u4f60\u5efa\u7acb\u7684\uff0c\u800cAll Visitors\u5305\u62ec\u7684\u662f\u6240\u6709\u5230\u8a2a\u904e\u4efb\u4f55\u4e00\u9801\u7684visitors\u3002\u800c\u53e6\u59162\u500bremarketing list (Home page \u548c Landed home page but haven’t visited the latest post)\uff0c\u662f\u5206\u5225\u5229\u7528\u4e86\u4e0a\u8ff0\u76842\u500bremarketing list\u7684\u7a2e\u985e\u3002\u8981\u63d0\u63d0\u5927\u5bb6\uff0c\u4e0d\u8ad6\u7528\u5bb6\u662f\u5f9e\u5ee3\u544a\uff0c\u6216\u8005\u662forganic\u7684\u6e20\u9053\u9032\u5165\u7db2\u7ad9\uff0c\u90fd\u6703\u88ab\u7d00\u9304\u5230remarketing list\u4e2d\u3002<\/span><\/span><\/p>\n

 <\/p>\n

2. Search\uff0cYoutube\u548cDisplay\u662f\u6309\u7167\u7cfb\u7d71\u5728\u4e0d\u540c\u6e20\u9053\u7d00\u9304\u5230\u7684cookies\uff0c\u518d\u986f\u793a\u51faremarketing list\u7684\u5927\u5c11\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u7576\u4f60\u7684Remarketing List\u7684\u4eba\u6578\u5132\u5b58\u5230\u4e00\u5b9a\u6578\u91cf\uff08\u6700\u5c11\u8981\u6709500 – 1000\u4eba\uff09\uff0c\u4f60\u7684remarketing campaign\u624d\u6703\u8868\u73fe\u5f97\u6bd4\u8f03\u597d<\/span>\u3002\u7531\u65bcremarketing\u53ef\u4ee5\u5728GDN\u3001Youtube\u548cSearch\u90fd\u53ef\u4ee5\u505a\u5230\uff0c\u4f46\u9019\u7bc7\u6587\u7ae0\u6703\u7740\u91cd\u5728Display\u4e0a\uff0cSearch\u7684Remarketing\u8acb\u6309\u9019\u88e1\u3002<\/a><\/p>\n

 <\/p>\n

\n

\u4e0d\u53ef\u4ee5\u4f7f\u7528Remarketing\u7684\u884c\u696d<\/strong><\/p>\n

 <\/p>\n

\"Remarketing<\/p>\n

\u7531\u65bcremarketing\u5229\u7528cookies\u53bb\u5411audience\u518d\u6b21\u6295\u653e\u5ee3\u544a\uff0c\u70ba\u4fdd\u969caudience\uff0c\u6709\u4e00\u4e9b\u884c\u696d\u6d89\u53ca\u79c1\u96b1\u554f\u984c\uff0cGoogle\u4e26\u4e0d\u5bb9\u8a31\u9019\u4e9b\u7db2\u7ad9\u4f7f\u7528Remarketing\u4f86\u518d\u884c\u92b7\uff0c\u9019\u4e9b\u884c\u696d\u4e3b\u8981\u5305\u62ec\u8207\u5065\u5eb7\u6709\u95dc\u7684\u7522\u54c1\u3001\u8eab\u9ad4\u72c0\u6cc1\u3001\u6574\u5bb9\u3001\u907f\u5b55\u3001\u85e5\u7269\u548c\u8ca1\u653f\u72c0\u6cc1<\/span>\u7b49\u7684\u654f\u611f\u8cc7\u6599\u3002\u4e00\u65e6\u4f60\u7684\u7db2\u7ad9\u88abGoogle\u8a55\u5b9a\u70ba\u9055\u53cdRemarketing\u653f\u7b56\uff0c\u57fa\u672c\u4e0a\u600e\u6a23appeal\u4e5f\u4e0d\u6703\u6210\u529f\uff0c\u8a73\u60c5\u53ef\u53c3\u95b1https:\/\/support.google.com\/adwordspolicy\/answer\/143465?hl=en\u3002<\/a> \u7576\u7136\u6709\u5b58\u5728\u4e00\u4e9b\u7070\u8272\u5730\u5e36\uff0c\u66fe\u7d93\u6709\u505a\u690d\u9aee\u548c\u85e5\u6cb9\u7684\u5ba2\u4eba\u80fd\u6210\u529f\u4f7f\u7528remarketing\uff0c\u6700\u5f8c\u90fd\u662f\u4ea4\u7d66Google\u53bb\u6c7a\u5b9a\u5427\u3002<\/p>\n

 <\/p>\n

\n

\u5efa\u7acb\u4f60\u7684Remarketing Display Campaign<\/strong><\/p>\n

 <\/p>\n

\u82e5\u679c\u4f60\u66fe\u7d93\u5efa\u7acb\u904eDisplay Network Campaign\uff0c\u5c31\u61c9\u8a72\u77e5\u9053Display Campaign\u4e2d\u6709\u4e00\u4e9btargeting setting\u7684\u5b9a\u4f4d\u8a2d\u5b9a\uff0c\u8b93Google\u5c0b\u627e\u4e00\u4e9b\u76f8\u95dc\u7684\u520a\u767b\u4f4d\u7f6e\uff0c\u4ee5\u722d\u53d6potential\u7684\u66dd\u5149\u548c\u9ede\u64ca\u3002\u7576\u4f60\u7684remarketing list\u6709\u8db3\u5920\u7684\u4eba\u6578\u6642\uff0c\u4f60\u5c31\u53ef\u4ee5\u6253remarketing list\u653e\u9032Interest & Remarketing\uff0c\u8208\u8da3\u53ca\u518d\u884c\u92b7\u4e2d\u3002<\/p>\n

\"Remarketing_SetUp\"<\/p>\n

 <\/p>\n

Step by Step\u5efa\u7acb\u6559\u5b78<\/span><\/strong><\/p>\n

1. \u5efa\u7acb\u4e00\u500bdisplay network only\u7684campaign\u548cad group\uff0c\u6309\u4e0bDisplay Network<\/p>\n

2. \u6309\u4e0b\u7d05\u8272\u7684+Targeting<\/span>\u9375<\/p>\n

3. \u5728\u773e\u591a\u7684Targeting\u8a2d\u5b9a\u4e2d\uff0c\u9078\u53d6Interest and Remarketing<\/p>\n

4. \u5728select category\u4e2d\uff0c\u518d\u6309\u4e0bRemarketing List\uff0c\u9078\u53d6\u4f60\u8981remarket\u7684\u7fa4\u773e\uff0c\u518d\u6309Save<\/p>\n

 <\/p>\n

\"Remarketing_Campaign\"<\/p>\n

\u4f60\u53ef\u4ee5\u5230Display Network\u7684\u4e2dInterest & Remarketing\u7ffb\u67e5\u4e00\u4e0b\u5b83\u7684\u8868\u73fe\u3002\u53e6\u5916\uff0c\u6bd4\u8f03\u5efa\u8b70\u7684\u662f\uff0cRemarketing\u7684Banner Ads\u61c9\u8a72\u8981\u548c\u666e\u901aGDN Campaign\u7565\u6709\u4e0d\u540c\uff0c\u4f8b\u5982\u52a0\u5165call to action\/ promotion\u7684\u5b57\u53e5\uff0c\u4ee4\u4ed6\u5011\u66f4\u5927\u6a5f\u6703\u518d\u6b21\u9032\u5165\u7db2\u7ad9\u548cconvert\u3002Remarketing\u57fa\u672c\u4f7f\u7528\u5230\u6b64\u70ba\u6b62\uff0c\u53e6\u5916\u4e00\u4e9b\u6bd4\u8f03advanced\u7684\u7528\u6cd5\u548c\u5176\u4ed6Youtube\/ Customer List\u7684Remarketing\u65b9\u6cd5\uff0c\u5bb9\u5f8c\u518d\u8ac7!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4f86\u5230\u7b2c\u4e8c\u96c6\u7684Remarketing\u653b\u7565\u5927\u5168\uff0c\u672c\u7bc7\u4e3b\u8981\u60f3\u5411\u5927\u5bb6\u4ecb\u7d39\u4e00\u4e0bRemarketing list\u548cRemarketing Campaign\u7684\u5efa\u7acb\u548c\u4f7f\u7528\u65b9\u6cd5\uff0c\u5e0c\u671b\u53ef\u4ee5\u978f\u56fa\u4e00\u4e0b\u5927\u5bb6\u5c0dRemarketing\u7684\u6982\u5ff5\uff0c\u8b93\u4f60\u5efa\u7acbRemarketing\u518d\u884c\u92b7\u7684\u5ee3\u544a\u66f4\u52a0\u5f97\u5fc3\u61c9\u624b\u3002<\/p>\n","protected":false},"author":7,"featured_media":599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/posts\/477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/comments?post=477"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/posts\/477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/media\/599"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/media?parent=477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/categories?post=477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/en\/wp-json\/wp\/v2\/tags?post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}