{"id":15065,"date":"2024-09-25T16:57:08","date_gmt":"2024-09-25T08:57:08","guid":{"rendered":"https:\/\/www.kickads.co\/?p=15065"},"modified":"2024-10-16T17:29:39","modified_gmt":"2024-10-16T09:29:39","slug":"9-google-ads-extensions","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/9-google-ads-extensions\/","title":{"rendered":"11\u500bGoogle\u5ee3\u544a\u5143\u7d20(\u984d\u5916\u8cc7\u8a0a\uff09\u8b93\u4f60\u5ee3\u544a\u9ede\u64ca\u7387\u98c6\u5347"},"content":{"rendered":"

\u5728\u6211\u4efb\u6559\u7684\u8ab2\u7a0b\u4e2d\uff0c\u5b78\u751f\u7d93\u5e38\u554f\u5230\uff1a\u300c\u70ba\u4ec0\u9ebc\u7af6\u722d\u5c0d\u624b\u7684\u5ee3\u544a\u90a3\u9ebc\u9192\u76ee\uff0c\u7d30\u7bc0\u9019\u9ebc\u8c50\u5bcc\uff1f\u300d\u5f88\u591a\u4eba\u90fd\u597d\u5947\uff0c\u5982\u4f55\u8a2d\u8a08\u90a3\u7a2e\u4f54\u64da\u5927\u534a\u756b\u9762\u7684\u5ee3\u544a\u5462\uff1f<\/p>\n

\"\"<\/p>\n

\u6216 <\/span>\u600e\u6a23\u8a2d\u7f6e\u5ee3\u544a\u624d\u80fd\u5c55\u793a\u51fa\u516c\u53f8\u5730\u5740\uff1f<\/p>\n

\"\"<\/p>\n

\u4e00\u822c\u4f86\u8aaa\uff0c\u6587\u5b57\u5ee3\u544a\u4e3b\u8981\u75313\u500b\u6a19\u984c\uff08headlines\uff09\u548c2\u500b\u63cf\u8ff0\uff08descriptions\uff09\u7d44\u6210\uff0c\u800c\u5176\u4ed6\u984d\u5916\u4fe1\u606f\u5247\u7a31\u70ba\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff08Ad Extension\uff0c2022\u5e74\u8d77\u5df2\u6539\u540d\u70ba\u5ee3\u544a\u5143\u7d20 Asset\uff09\u3002\u5728\u4ecb\u7d39\u6211\u6700\u5e38\u7528\u76849\u500b\u5ee3\u544a\u5143\u7d20\u4e4b\u524d\uff0c\u8b93\u6211\u5011\u5148\u4f86\u4e86\u89e3\u4ec0\u9ebc\u662f\u5ee3\u544a\u5143\u7d20\uff0c\u4ee5\u53ca\u5b83\u5982\u4f55\u5e6b\u52a9\u63d0\u5347\u4f60\u7684\u5ee3\u544a\u6548\u679c\u3002<\/p>\n

\u4ec0\u9ebc\u662f\u5ee3\u544a\u5143\u7d20\uff08\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff09\uff1f<\/b><\/h1>\n

\"\"<\/p>\n

\u5728Google\u5ee3\u544a\u4e2d\uff0c\u9664\u4e86\u57fa\u672c\u76843\u500b\u6a19\u984c\u548c2\u500b\u63cf\u8ff0\u5916\uff0c\u4f60\u9084\u53ef\u4ee5\u6dfb\u52a0\u66f4\u591a\u95dc\u65bc\u4f01\u696d\u7684\u8a0a\u606f\uff0c\u4f8b\u5982\u7ad9\u5167\u9023\u7d50\u3001\u96fb\u8a71\u3001\u5730\u5740\u3001\u901a\u8a71\u6309\u9215\u3001\u8a55\u8ad6\uff0c\u751a\u81f3\u6298\u6263\u512a\u60e0\u548c\u5ba2\u6236\u63a8\u85a6\u7b49\u3002\u6211\u5011\u5c07\u9019\u4e9b\u984d\u5916\u8a0a\u606f\u7684\u6dfb\u52a0\u65b9\u5f0f\u7a31\u70ba\u300c\u5ee3\u544a\u5143\u7d20\u300d\u3002<\/p>\n

\u4f7f\u7528\u4e0d\u540c\u7684\u5ee3\u544a\u5143\u7d20\uff0c\u4f60\u53ef\u4ee5\u70ba\u6f5b\u5728\u5ba2\u6236\u63d0\u4f9b\u66f4\u591a\u6a23\u5316\u7684\u8a0a\u606f\uff0c\u4f7f\u5ee3\u544a\u66f4\u5177\u5438\u5f15\u529b\uff0c\u5f9e\u800c\u9f13\u52f5\u9ede\u64ca\u4e26\u63d0\u5347\u5ee3\u544a\u6392\u540d\u3002\u4f46\u9700\u6ce8\u610f\uff0c\u96a8\u610f\u6dfb\u52a0\u5ee3\u544a\u5143\u7d20\u4e26\u4e0d\u4e00\u5b9a\u80fd\u63d0\u5347\u6548\u679c\u3002\u95dc\u9375\u5728\u65bc\uff0c\u4f60\u9700\u8981\u6e05\u695a\u77e5\u9053\u5728\u6bcf\u500b\u5ee3\u544a\u5143\u7d20\u7684\u4f4d\u7f6e\u63d0\u4f9b\u4ec0\u9ebc\u8a0a\u606f\uff0c\u624d\u80fd\u9054\u5230\u6700\u4f73\u6548\u679c\u3002\u4e0d\u7528\u64d4\u5fc3\uff0c\u6211\u6703\u5728\u63a5\u4e0b\u4f86\u7684\u5167\u5bb9\u4e2d\u9010\u4e00\u70ba\u4f60\u5206\u4eab\u5177\u9ad4\u7684\u7b56\u7565\u3002<\/p>\n

\u65e2\u7136\u4f60\u73fe\u5728\u5df2\u5c0d\u5ee3\u544a\u5143\u7d20\u6709\u4e86\u521d\u6b65\u4e86\u89e3\uff0c\u4e0b\u9762\u6211\u5011\u5c31\u4f86\u63a2\u7d22\u4f7f\u7528\u5b83\u5011\u80fd\u70ba\u4f60\u7684\u5ee3\u544a\u5e36\u4f86\u7684\u512a\u52e2\u3002<\/p>\n


\u70ba\u4ec0\u9ebc\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u5341\u5206\u91cd\u8981 \uff08\u5b83\u5982\u4f55\u5f71\u97ff\u54c1\u8cea\u5206\u6578\uff09?<\/h2>\n

\u6839\u64da\u591a\u9805SEM\u7814\u7a76\uff0c\u6210\u529f\u904b\u7528\u7cbe\u9078\u7684\u5ee3\u544a\u5143\u7d20\u53ef\u4f7f\u5ee3\u544a\u7684\u9ede\u64ca\u7387\u5e73\u5747\u63d0\u9ad8\u7d0410%\u81f315%\u3002\u9019\u4e9b\u5ee3\u544a\u5143\u7d20\u4e0d\u50c5\u80fd\u70ba\u6f5b\u5728\u5ba2\u6236\u63d0\u4f9b\u66f4\u591a\u8207\u516c\u53f8\u76f8\u95dc\u7684\u8a73\u7d30\u8cc7\u8a0a\uff0c\u9084\u80fd\u6709\u6548\u6fc0\u767c\u4ed6\u5011\u7684\u8208\u8da3\uff0c\u4fc3\u4f7f\u7acb\u5373\u4e86\u89e3\u66f4\u591a\u6216\u76f4\u63a5\u63a1\u53d6\u884c\u52d5\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u63d0\u5347\u9ede\u64ca\u7387\u3002<\/p>\n

\u5982\u4f55\u8a2d\u5b9a\u5ee3\u544a\u5143\u7d20\uff08\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff09\uff1f<\/h3>\n

Go to Ads & Assets<\/strong> > Assets<\/strong><\/p>\n

\"Ad<\/p>\n

\u9ede\u64ca \u201c+\u201d\u6309\u9215\u5f8c\uff0c\u4f60\u5c07\u770b\u523013\u500b\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u683c\u5f0f\uff0c\u5982\u4e0b\u5716<\/p>\n

\"AdAssets2\"<\/p>\n

\u00a0<\/h2>\n

11\u500b\u91cd\u8981\u7684\u5ee3\u544a\u5143\u7d20<\/h1>\n


Business Name and Business Logo (\u5546\u5bb6\u540d\u7a31\u53ca\u5546\u6236\u5546\u6a19\uff09<\/h2>\n

\"Ad<\/p>\n

\u5982\u4f55\u8a2d\u7f6e\uff1f<\/span><\/h3>\n

\u5728\u300cAssets\u300d\u5206\u9801\u4e2d\uff0c\u5206\u5225\u9ede\u64ca\u300c\u5546\u5bb6\u540d\u7a31\u300d\u548c\u300c\u5546\u6236\u5546\u6a19\u300d\u5373\u53ef\u9032\u884c\u8a2d\u5b9a\u3002\u5728\u8a2d\u5b9a\u9019\u4e9b\u8cc7\u8a0a\u4e4b\u524d\uff0c\u9700\u5148\u5b8c\u6210Google Ads\u5e33\u6236\u7684\u9a57\u8b49\u7a0b\u5e8f\u3002<\/p>\n


\u5716\u7247 (Image\uff09<\/h2>\n

\u4e0d\u77e5\u9053\u4f60\u6709\u6c92\u6709\u7559\u610f\u5230\uff0c\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u7684\u6587\u5b57\u5ee3\u544a\u65c1\u908a\u5df2\u7d93\u51fa\u73fe\u5716\u7247\u4e86\u3002\u6839\u64daGoogle\u7684\u4e00\u9805\u7814\u7a76\uff0c\u9644\u6709\u5716\u7247\u7d20\u6750\u7684\u6587\u5b57\u5ee3\u544a\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\u7684\u9ede\u64ca\u7387\u63d0\u5347\u4e8610%\u3002\u5982\u679c\u4f60\u9084\u6c92\u6709\u8a2d\u7f6e\u5716\u7247\uff0c\u73fe\u5728\u5c31\u884c\u52d5\u5427\uff01<\/p>\n

\"AdAssets4\"<\/p>\n

\u5982\u4f55\u8a2d\u7f6e\uff1f<\/span><\/h3>\n

\"AdAssets5\"<\/p>\n

\u5728 Assets \u5206\u9801\u88e1\u9ede\u9078 Image\uff0c\u4e0a\u8f09\u9069\u5408\u7684\u5716\u7247\u3002\u9019\u5716\u7247\u53ef\u4ee5\u662f\u7522\u54c1\u6216\u670d\u52d9\uff0c\u751a\u81f3\u662f\u67d0\u500b\u5ba3\u50b3\u7b49\u7b49\uff0c\u7576\u7136\u5982\u679c\u662f\u5ba3\u50b3\u5716\u7247\u7684\u8a71\uff0c\u6211\u5011\u4e5f\u53ef\u4ee5\u628a\u5716\u7247\u7684\u4e0a\u67b6\u548c\u4e0b\u67b6\u65e5\u671f\u8a2d\u5b9a\u597d\u3002<\/span><\/p>\n


\u7db2\u7ad9\u9023\u7d50 (Sitelink)<\/h2>\n

\u7db2\u7ad9\u9023\u7d50\u88ab\u5ee3\u5927\u7528\u6236\u8996\u70ba\u6700\u6709\u6548\u548c\u5e38\u7528\u7684\u5ee3\u544a\u5143\u7d20\u4e4b\u4e00\uff01\u4e3b\u8981\u539f\u56e0\u5728\u65bc\u5b83\u80fd\u70ba\u7528\u6236\u63d0\u4f9b\u76f4\u9054\u76ee\u6a19\u9801\u9762\u7684\u5feb\u6377\u9014\u5f91\uff0c\u63d0\u5347\u4ed6\u5011\u7684\u4f7f\u7528\u9ad4\u9a57\u3002<\/p>\n

\"AdAssets6\"<\/p>\n

\u5982\u4f55\u8a2d\u7f6e\uff1f<\/span><\/h3>\n

\"AdAssets7\"<\/p>\n

\u5728\u300cAssets\u300d\u5206\u9801\u4e2d\uff0c\u627e\u5230\u4e26\u9ede\u9078 Sitelink\u300c\u7db2\u7ad9\u9023\u7d50\u300d\uff0c\u7136\u5f8c\u586b\u5165\u7db2\u7ad9\u9023\u7d50\u7684\u6587\u5b57\u3001\u76f8\u95dc\u63cf\u8ff0\u4ee5\u53ca\u5c0d\u61c9\u7684\u7740\u9678\u9801\u3002\u5efa\u8b70\u81f3\u5c11\u914d\u7f6e4\u500b\u7db2\u7ad9\u9023\u7d50\uff0c\u7576\u7136\uff0c\u8d8a\u591a\u8d8a\u597d\u3002\u4f46\u8acb\u6ce8\u610f\uff0c\u5373\u4f7f\u4f60\u5df2\u7d93\u8a2d\u5b9a\u4e86\u9023\u7d50\u6587\u5b57\u548c\u63cf\u8ff0\uff0c\u5b83\u5011\u4e0d\u4e00\u5b9a\u6bcf\u6b21\u90fd\u6703\u986f\u793a\uff0c\u9019\u5b8c\u5168\u53d6\u6c7a\u65bcGoogle\u7684\u7b97\u6cd5\u3002\u4e0d\u904e\uff0c\u8a2d\u5b9a\u5f97\u8d8a\u8a73\u7d30\uff0c\u986f\u793a\u7684\u6a5f\u7387\u4e5f\u6703\u8d8a\u9ad8\uff0c\u6240\u4ee5\u5343\u842c\u4e0d\u8981\u5077\u61f6\u54e6\uff01<\/p>\n


\u6458\u9304 (Callout)<\/h2>\n

\u5982\u4f55\u8b93\u4f60\u7684\u5ee3\u544a\u5728\u773e\u591a\u7af6\u722d\u8005\u4e2d\u812b\u7a4e\u800c\u51fa\uff1f\u95dc\u9375\u5728\u65bc\u6e05\u6670\u50b3\u9054\u4f60\u7368\u7279\u7684\u670d\u52d9\u6216\u7522\u54c1\u7279\u9ede\uff08Unique Selling Point\uff09\u3002\u9019\u80fd\u8b93\u6f5b\u5728\u5ba2\u6236\u4e00\u76ee\u4e86\u7136\uff0c\u77e5\u9053\u4f60\u80fd\u63d0\u4f9b\u4ec0\u9ebc\u4ed6\u5011\u7121\u6cd5\u5f9e\u5176\u4ed6\u54c1\u724c\u7372\u5f97\u7684\u50f9\u503c\u3002<\/p>\n

\u8b6c\u5982\uff0c\u4f60\u7d93\u71df\u4e00\u5bb6\u7db2\u4e0a\u5546\u5e97\uff0c\u60f3\u8b93\u5ba2\u6236\u77e5\u9053\u4f60\u6709\u300c\u514d\u8cbb\u9001\u8ca8\u300d\u7684\u670d\u52d9\uff0c\u9664\u4e86\u5728\u6a19\u984c\u6216\u63cf\u8ff0\u4e2d\u63d0\u5230\uff0c\u9084\u53ef\u4ee5\u5728\u54ea\u88e1\u7a81\u986f\u5462\uff1f<\/p>\n

\"AdAssets8\"<\/p>\n

\u5229\u7528\u300c\u6458\u9304\u300d\u529f\u80fd\uff0c\u4f60\u53ef\u4ee5\u70ba\u5ee3\u544a\u589e\u52a0\u4e00\u4e9b\u7368\u7279\u7684\u8ce3\u9ede\uff0c\u4e5f\u5c31\u662f\u6240\u8b02\u7684Unique Selling Point\uff0c\u85c9\u6b64\u8b93\u9867\u5ba2\u66f4\u6e05\u695a\u5730\u8a8d\u8b58\u5230\u4f60\u516c\u53f8\u7684\u4eae\u9ede\u548c\u512a\u52e2\u3002\u4f8b\u5982\uff0c\u5e38\u898b\u7684\u7db2\u4e0a\u5546\u5e97\u6703\u7a81\u986f\u4ee5\u4e0b\u8ce3\u9ede\uff1a<\/p>\n

    \n
  • \u514d\u8cbb\u9001\u8ca8<\/li>\n
  • 30\u65e5\u9000\u8ca8\u627f\u8afe<\/li>\n
  • \u5373\u65e5\u5230\u624b<\/li>\n<\/ul>\n

    \u5982\u4f55\u8a2d\u7f6e\uff1f<\/span><\/h3>\n

    \"AdAssets9\"<\/p>\n


    \u7db2\u7ad9\u7c21\u4ecb (Structured Snippet)<\/h2>\n

    \u4f7f\u7528\u300c\u7db2\u9801\u7c21\u4ecb\u300d\uff08Structured Snippet\uff09\uff0c\u4f60\u53ef\u4ee5\u5728\u6587\u5b57\u5ee3\u544a\u4e2d\u6e05\u695a\u5c55\u793a\u516c\u53f8\u63d0\u4f9b\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u8a66\u60f3\u4e00\u4e0b\uff0c\u7576\u4f60\u5728Google\u641c\u5c0b\u67d0\u5bb6\u5546\u5e97\uff0c\u537b\u7121\u6cd5\u5f97\u77e5\u4ed6\u5011\u63d0\u4f9b\u7684\u5177\u9ad4\u7522\u54c1\u6216\u670d\u52d9\uff0c\u4f60\u6703\u99ac\u4e0a\u4e0b\u55ae\u55ce\uff1f\u5927\u591a\u6578\u4eba\u53ef\u80fd\u6703\u518d\u4e09\u8003\u616e\u3002<\/p>\n

    \"AdAssets10\"<\/p>\n

    \u5982\u4f55\u8a2d\u7f6e\uff1f
    \"AdAssets11\"<\/span><\/h3>\n

    \u9996\u5148\uff0c\u524d\u5f80\u300cAssets\u300d\u5206\u9801\u4e26\u9078\u64c7\u300c\u7db2\u7ad9\u7c21\u4ecb\u300d\u3002\u63a5\u8457\uff0c\u4f60\u6703\u770b\u5230\u591a\u7a2e\u6a19\u984c\u9078\u9805\uff0c\u4f8b\u5982\uff1a\u76ee\u7684\u5730\u3001\u627f\u4fdd\u7bc4\u570d\u3001\u670d\u52d9\u3001\u793e\u5340\u3001\u54c1\u724c\u3001\u578b\u865f\u3001\u8a2d\u65bd\u3001\u6b3e\u5f0f\u3001\u7bc0\u76ee\u3001\u7cbe\u9078\u98ef\u5e97\u3001\u8ab2\u7a0b\u3001\u5b78\u4f4d\u8ab2\u7a0b\uff0c\u4ee5\u53ca\u96fb\u5b50\u5546\u52d9\u5546\u5e97\u92b7\u552e\u7684\u6a23\u5f0f\u6216\u54c1\u724c\u7b49\u3002\u6211\u5011\u5efa\u8b70\u6839\u64da\u4e0d\u540c\u7684\u5ee3\u544a\u7d44\u9078\u64c7\u76f8\u61c9\u7684\u7db2\u7ad9\u7c21\u4ecb\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u5c08\u6ce8\u65bc\u92b7\u552e\u7537\u58eb\u670d\u88dd\u54c1\u724c\uff0c\u61c9\u8a2d\u7f6e\u4e00\u500b\u5c55\u793a\u5404\u5927\u7537\u88dd\u54c1\u724c\u7684\u7db2\u7ad9\u7c21\u4ecb\uff0c\u4ee5\u63d0\u5347\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u3002<\/p>\n


    \u4f86\u96fb\uff08Call\uff09<\/h2>\n

    \u4f60\u662f\u5426\u66fe\u9047\u5230\u904e\u770b\u5230\u4e00\u500b\u5438\u5f15\u4eba\u7684\u5ee3\u544a\uff0c\u60f3\u7acb\u523b\u6253\u96fb\u8a71\u8a62\u554f\uff0c\u537b\u767c\u73fe\u5ee3\u544a\u4e0a\u6c92\u6709\u96fb\u8a71\u865f\u78bc\uff0c\u5fc5\u9808\u9ede\u9032\u7db2\u7ad9\u624d\u80fd\u627e\u5230\uff1f\u9019\u6a23\u7684\u904e\u7a0b\u662f\u5426\u8b93\u4f60\u611f\u5230\u6709\u4e9b\u632b\u6298\uff1f\u300c\u4f86\u96fb\u300d\u529f\u80fd\u53ef\u4ee5\u8b93\u4f60\u76f4\u63a5\u5728\u5ee3\u544a\u4e2d\u52a0\u5165\u96fb\u8a71\u865f\u78bc\u6216\u901a\u8a71\u6309\u9215\uff0c\u8b93\u5ba2\u6236\u53ef\u4ee5\u5373\u6642\u806f\u7e6b\u4f60\uff0c\u63d0\u5347\u4ed6\u5011\u7684\u9ad4\u9a57<\/p>\n

    \u800c\u4f60\u77e5\u9053\u55ce\uff1f\u5728\u5ee3\u544a\u4e2d\u52a0\u5165\u96fb\u8a71\u865f\u78bc\u6709\u6a5f\u6703\u5c07\u9ede\u64ca\u7387\u63d0\u5347\u7d046%\u81f38%\u3002<\/p>\n

    \"AdsExtensions10\"<\/p>\n

    \u5229\u7528\u300c\u4f86\u96fb\u300d\u8a2d\u5b9a\uff0c\u5c07\u96fb\u8a71\u865f\u78bc\u76f4\u63a5\u9644\u65bc\u6587\u5b57\u5ee3\u544a\uff0c\u4e0d\u50c5\u8b93\u5ba2\u6236\u80fd\u65b9\u4fbf\u5730\u7acb\u5373\u64a5\u6253\uff0c\u9084\u63d0\u5347\u4e86\u5ee3\u544a\u7684\u53ef\u4fe1\u5ea6\u3002\u7562\u7adf\uff0c\u8a31\u591a\u4eba\u5c0d\u5047\u5ee3\u544a\u6709\u9867\u616e\uff0c\u800c\u52a0\u5165\u96fb\u8a71\u865f\u78bc\u80fd\u6e1b\u5c11\u9019\u7a2e\u7591\u616e\u3002\u4e0d\u50c5\u5982\u6b64\uff0c\u9019\u6a23\u7684\u8a2d\u7f6e\u9084\u6709\u671b\u63d0\u9ad8\u9ede\u64ca\u7387\uff0c\u4e26\u4fc3\u4f7f\u5ba2\u6236\u66f4\u5feb\u8207\u4f60\u806f\u7e6b\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u8f49\u63db\u7387\u3002<\/p>\n

    \u5982\u4f55\u8a2d\u7f6e\uff1f<\/span><\/h3>\n

    \"AdAssets12\"<\/p>\n

    \u5728Assets\u7684\u5206\u9801\u4e0a\u9ede\u64ca\u4f86\u96fb\uff0c\u7136\u5f8c\u9078\u64c7\u570b\u5bb6\uff0c\u518d\u8f38\u5165\u4f60\u7684\u96fb\u8a71\u865f\u78bc\uff0c\u4e00\u5207\u5c31\u6e96\u5099\u597d\u4e86\uff01<\/p>\n


    \u6f5b\u5728\u5ba2\u6236\u8868\u683c \uff08Lead Form\uff09<\/h2>\n

    \u6f5b\u5728\u5ba2\u6236\u8868\u683c\u8b93\u6d88\u8cbb\u8005\u80fd\u76f4\u63a5\u63d0\u4ea4\u8cc7\u6599\uff0c\u8b93\u60a8\u5feb\u901f\u7372\u53d6\u6f5b\u5728\u5ba2\u6236\u3002\u7576\u4ed6\u5011\u641c\u7d22\u3001\u767c\u6398\u6216\u89c0\u770b\u8207\u60a8\u7684\u696d\u52d9\u76f8\u95dc\u7684\u5167\u5bb9\u6642\uff0c\u8a72\u529f\u80fd\u80fd\u5373\u6642\u6355\u6349\u4ed6\u5011\u7684\u8208\u8da3\u3002\u5176\u4e3b\u8981\u512a\u52e2\u5305\u62ec\u63a8\u52d5\u696d\u52d9\u3001\u7522\u54c1\u6216\u670d\u52d9\u7684\u92b7\u552e\uff0c\u5c07\u6f5b\u5728\u5ba2\u6236\u5f15\u5165\u60a8\u7684\u884c\u92b7\u6e20\u9053\u4ee5\u63d0\u9ad8\u8f49\u5316\u7387\uff0c\u4e26\u6709\u6548\u5438\u5f15\u5c0d\u60a8\u7684\u696d\u52d9\u3001\u7522\u54c1\u6216\u670d\u52d9\u611f\u8208\u8da3\u7684\u53d7\u773e\uff0c\u52a9\u60a8\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5e02\u5834\u3002<\/p>\n

    \"AdAssets13\"<\/p>\n

    \u5982\u4f55\u8a2d\u7f6e\uff1f<\/span><\/h3>\n

    \"AdAssets14\"<\/p>\n

    \u5728\u300cAssets\u300d\u5206\u9801\u4e0a\u9ede\u64ca\u300c\u6f5b\u5728\u5ba2\u6236\u8868\u683c\u300d\u5373\u53ef\u958b\u59cb\u4f7f\u7528\uff01\u8acb\u6ce8\u610f\uff0c\u6f5b\u5728\u5ba2\u6236\u8868\u683c\u6d89\u53ca\u6536\u96c6\u5ba2\u6236\u7684\u500b\u4eba\u8cc7\u6599\uff0cGoogle \u5c0d\u9019\u65b9\u9762\u6709\u56b4\u683c\u7684\u898f\u7bc4\u3002\u70ba\u78ba\u4fdd\u5408\u898f\uff0c\u5efa\u8b70\u4ed4\u7d30\u95b1\u8b80\u9801\u9762\u4e0a\u7684\u689d\u6b3e\uff0c\u4ee5\u907f\u514d\u4efb\u4f55\u6f5b\u5728\u554f\u984c\u4e26\u4fdd\u8b77\u5ba2\u6236\u7684\u96b1\u79c1\u3002<\/p>\n


    \u4f4d\u7f6e\uff08Location\uff09<\/h2>\n

    \u5728\u5ee3\u544a\u4e2d\u8a2d\u5b9a\u4f4d\u7f6e\uff0c\u53ef\u4ee5\u8b93\u5ba2\u6236\u8f15\u9b06\u627e\u5230\u4f60\u7684\u5e97\u8216\u6216\u670d\u52d9\u5730\u9ede\uff0c\u65b9\u4fbf\u89aa\u81e8\u5149\u9867\u3002\u540c\u6642\uff0c\u70ba\u5ee3\u544a\u6dfb\u52a0\u4f4d\u7f6e\u4fe1\u606f\u9084\u80fd\u63d0\u5347\u5ba2\u6236\u5c0d\u4f60\u696d\u52d9\u7684\u4fe1\u4efb\u611f\u3002<\/p>\n

    \u5982\u679c\u4f60\u7684\u516c\u53f8\u6709\u591a\u500b\u5206\u884c\u6216\u5206\u5e97\uff0c\u4e5f\u4e0d\u7528\u64d4\u5fc3\u3002\u7cfb\u7d71\u6703\u6839\u64da\u6d88\u8cbb\u8005\u7684\u641c\u5c0b\u4f4d\u7f6e\uff0c\u81ea\u52d5\u63d0\u4f9b\u6700\u63a5\u8fd1\u7684\u5206\u5e97\u5730\u5740\u3002\u4e0d\u904e\uff0c\u9019\u9700\u8981\u4f60\u5148\u5728 Google My Business Account \u4e0a\u767b\u8a18\u5404\u500b\u5206\u5e97\u7684\u4f4d\u7f6e\u3002\u9019\u6a23\uff0c\u6d88\u8cbb\u8005\u80fd\u66f4\u8f15\u9b06\u627e\u5230\u96e2\u81ea\u5df1\u6700\u8fd1\u7684\u5206\u5e97\uff0c\u63d0\u5347\u4ed6\u5011\u7684\u4f7f\u7528\u9ad4\u9a57\u4e26\u589e\u52a0\u4f86\u5e97\u6a5f\u6703\u3002\"adassets15\"<\/span><\/p>\n

    \u5982\u4f55\u8a2d\u7f6e\uff1f<\/span><\/h3>\n

    \"AdAssets16\"<\/p>\n

    \u5728\u300cAssets\u300d\u5206\u9801\u4e0a\u9ede\u64ca\u300c\u4f4d\u7f6e\u300d\u5373\u53ef\u958b\u59cb\u8a2d\u7f6e\u3002\u4e0d\u904e\uff0c\u60a8\u9700\u8981\u70ba\u60a8\u7684\u696d\u52d9\u5148\u5efa\u7acb\u4e26\u8a2d\u5b9a Google My Business Account\uff08\u6211\u7684\u5546\u5bb6\u5e33\u6236\uff09\uff0c\u624d\u80fd\u555f\u52d5 Local Assets \u529f\u80fd\u3002\u9019\u6a23\u53ef\u4ee5\u78ba\u4fdd\u60a8\u7684\u4f4d\u7f6e\u8cc7\u8a0a\u6b63\u78ba\u5c55\u793a\uff0c\u65b9\u4fbf\u5ba2\u6236\u627e\u5230\u60a8\u7684\u5e97\u8216\u6216\u670d\u52d9\u9ede\u3002<\/p>\n


    \u50f9\u9322 (Price)<\/h2>\n

    \u5982\u679c\u4f60\u7684\u7522\u54c1\u50f9\u683c\u5177\u7af6\u722d\u529b\uff0c\u90a3\u9ebc\u50f9\u683c\u5c55\u793a\u7121\u7591\u662f\u4f60\u7684\u6700\u4f73\u9078\u64c7\u3002\u900f\u904e\u300c\u50f9\u683c\u300d\u529f\u80fd\uff0c\u4f60\u53ef\u4ee5\u5728\u5ee3\u544a\u4e2d\u984d\u5916\u5c55\u793a\u7522\u54c1\u7684\u50f9\u683c\uff0c\u8b93\u6f5b\u5728\u5ba2\u6236\u4e00\u76ee\u4e86\u7136\u3002\u5efa\u8b70\u4f60\u5c07\u90a3\u4e9b\u50f9\u683c\u512a\u52e2\u660e\u986f\u7684\u7522\u54c1\u5c55\u793a\u51fa\u4f86\u3002<\/p>\n

    \"AdAssets17\"<\/p>\n

    \u5982\u4f55\u8a2d\u7f6e\uff1f<\/span><\/h3>\n

    \"AdAssets18\"<\/p>\n

    \u4f60\u53ef\u4ee5\u5728\u300cAssets\u300d\u5206\u9801\u4e2d\u9078\u64c7\u300c\u50f9\u683c\u300d\u3002\u6309\u7167\u6307\u793a\uff0c\u586b\u5beb\u4f60\u8a8d\u70ba\u6700\u5177\u7af6\u722d\u529b\u6216\u8868\u73fe\u6700\u597d\u7684\u7522\u54c1\uff0c\u8f38\u5165\u5176\u50f9\u683c\u3001\u6a19\u984c\u548c\u63cf\u8ff0\uff0c\u9019\u80fd\u5438\u5f15\u5ba2\u6236\u9ede\u64ca\uff0c\u4e26\u5c07\u4ed6\u5011\u5e36\u5230\u7279\u5b9a\u7522\u54c1\u6216\u670d\u52d9\u7684\u9801\u9762\u3002\u9019\u88e1\u6709\u500b\u5c0f\u8cbc\u58eb\uff1a\u5c0d\u5ee3\u544a\u7cfb\u5217\u9032\u884c\u8a73\u7d30\u5206\u985e\uff0c\u78ba\u4fdd\u6bcf\u500b\u7cfb\u5217\u90fd\u5c55\u793a\u76f8\u61c9\u7684\u50f9\u683c\u548c\u76f8\u95dc\u7522\u54c1\u4fe1\u606f\uff0c\u9019\u6a23\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u5f15\u8d77\u7528\u6236\u7684\u8208\u8da3\u4e26\u63d0\u5347\u8f49\u5316\u7387\u3002<\/p>\n


    App<\/h2>\n

    If your company has developed its own mobile app as well, now is the time to use the App Asset. We won\u2019t go into all the benefits of app downloads here, as you probably already know them. The App Asset helps increase your app download numbers.<\/p>\n

    \u5982\u4f55\u8a2d\u7f6e\uff1f<\/span><\/h3>\n

    \"AdAssets19\"<\/p>\n

    \u9078\u64c7\u4f60\u7684IOS \/ Android\u61c9\u7528\u7a0b\u5f0f\uff0c\u4f60\u7684\u6587\u5b57\u5ee3\u544a\u6703\u6709\u591a\u4e00\u9805\u984d\u5916\u5ee3\u544a\u8cc7\u8a0a\uff0c\u53ef\u4f9b\u5ba2\u6236\u4e0b\u8f09\u4f60\u6307\u5b9a\u7684\u61c9\u7528\u7a0b\u5f0f\u3002 \u6211\u5011\u53ef\u4ee5\u81ea\u5b9a\u7fa9\u8a72\u984d\u5916\u5ee3\u544a\u8cc7\u8a0a\u7684\u6587\u5b57\uff0c\u4f8b\u5982\u300c\u7acb\u5373\u4e0b\u8f09\u300d\u6216\u300c\u514d\u8cbb\u7372\u53d63\u500b\u6708\u300d\u7b49\u5438\u5f15\u7528\u5bb6\u4e0b\u8f09\u3002\u7576\u7528\u6236\u9ede\u64ca\u8a72\u61c9\u7528\u7a0b\u5f0f\u984d\u5916\u8cc7\u8a0a (App Extensions) \u6642\uff0c\u5b83\u5c31\u6703\u76f4\u63a5\u9032\u5165\u61c9\u7528\u7a0b\u5e8f\u7684\u4e0b\u8f09\u9801\u9762\u3002<\/span><\/p>\n


    Promotion<\/h2>\n

    It\u2019s common for businesses to run promotions or sales during holidays. But how can you let customers know about these discounts and promotions before they even click on your website? That\u2019s where the Promotion Asset comes in handy.<\/p>\n

    \"AdAssets20\"<\/p>\n

    With the help of the Promotion Asset, you will be able to show the current promotion and discount and it attracts customers to click on the ad<\/span><\/p>\n

    \u5982\u4f55\u8a2d\u7f6e\uff1f<\/span><\/h3>\n

    \"AdAssets21\"<\/h3>\n

    Promotions can take many forms. You can offer discount codes to potential customers, inform them about ongoing discounts on your website, or even let them know about special offers for spending over a certain amount.<\/p>\n


    F.A.Q on Ad Asset<\/h2>\n


    1. What is the Difference between Account Ad Asset, Campaign Ad Asset, Ad Group Ad Asset? Who have highest priority?<\/span><\/h3>\n

    Answer: We are able to apply Ad Asset on different levels, Top from Account, Campaign then to Ad Group. Say if we have applied sitelink Asset on Account Level, it will automatically apply to every single campaign. At the same time if we have applied different sitelink Asset on a single campaign, then the Sitelink Asset on account level will not be applied on that campaign. The same theory goes to ad group level.<\/span>
    <\/span><\/p>\n


    2. How Often The Ad Asset is shown? Is it Guaranteed?<\/span><\/h3>\n

    Answer: Ad Asset are not guaranteed to be shown. However, it has been proven that ads with higher ad rank show more Assets than others. At the same time it does not mean ads with low ad rank will not show any assets. Therefore in this case, we are very suggested to put on all applicable assets accordingly.<\/span><\/p>\n


    3. How google charged if I click on any of these Assets?<\/span><\/h3>\n

    Answer: COST PER CLICK is the answer. When your text ad shows up with any Ad Assets, we will be charged when people click on our ad or Ad Assets. The cost per click will also be the same when people click on the Ad Assets.<\/span><\/p>\n

    \u00a0<\/h1>\n

    \u4f60\u6e96\u5099\u597d\u7372\u5f97\u66f4\u9ad8\u7684\u9ede\u64ca\u7387\u55ce\uff1f<\/h2>\n

    If you are planning on running a search campaign, then why not add some fun to it? Nobody likes incomplete information and neither would you. With the help of the amazing Ad Assets above, you are able to make your ads campaign fly really high!<\/span><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    One question always comes up from my digital marketing course learners : “Why do my competitors’ ads look so detailed and eye-catching?” Many are curious about how to design ads that take up a large portion of the screen? or how to include business addresses in their ads? Generally, a standard text ad consists of […]<\/p>\n","protected":false},"author":6,"featured_media":15097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-15065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/15065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=15065"}],"version-history":[{"count":6,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/15065\/revisions"}],"predecessor-version":[{"id":25374,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/15065\/revisions\/25374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/15097"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=15065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=15065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=15065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}