{"id":15349,"date":"2023-10-20T11:00:00","date_gmt":"2023-10-20T03:00:00","guid":{"rendered":"https:\/\/www.kickads.co\/?p=15349"},"modified":"2023-10-20T11:00:00","modified_gmt":"2023-10-20T03:00:00","slug":"quality-score-detail-guide","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/quality-score-detail-guide\/","title":{"rendered":"\u54c1\u8cea\u5206\u6578\u6df1\u5ea6\u89e3\u6790\uff1a\u5f9e\u57fa\u790e\u52306\u5927\u512a\u5316\u7b56\u7565\uff0c\u6559\u4f60\u7bc0\u7701\u9ad8\u905450%\u5ee3\u544a\u652f\u51fa"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5728\u6b64\u95b1\u8b80\u9019\u7bc7\u6587\u7ae0\u7684\u60a8\u5fc5\u5b9a\u662f\u5728\u958b\u59cb\u4f7f\u7528\u8c37\u6b4c\u5ee3\u544a\u5f8c\u767c\u73feQuality Score\u9019\u500b\u540d\u8a5e\u3002\uff08\u5982\u679c\u4f60\u5f9e\u672a\u7528\u904eGoogle Ads,\u9019\u7bc7\u6587\u7ae0\u4e26\u4e0d\u592a\u9069\u5408\u4f60\u770b\uff0c\u4f60\u53ef\u5148\u770b\u6211\u7684\u5176\u4ed6\u6587\u7ae0\uff09\uff0c\u5982\u679c\u60a8\u60f3\u9032\u4e00\u6b65\u4e86\u89e3\u9019\u500b\u5c08\u8a5e\u7684\u610f\u601d\u548c\u6982\u5ff5\uff0c\u90a3\u8acb\u653e\u5fc3\uff0c\u60a8\u4f86\u5c0d\u5730\u65b9\u4e86\u3002\u6211\u5011\u5c07\u5728\u6b64\u535a\u5ba2\u6587\u7ae0\u4e2d\u4ed4\u7d30\u89e3\u91cb\u548c\u6558\u8ff0\u8207\u54c1\u8cea\u5206\u6578\u76f8\u95dc\u7684\u4e00\u5207\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEM\u662f\u4e00\u7a2e\u9700\u8981\u4ed8\u8cbb\u7684\u71df\u92b7\u7b56\u7565\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u4f60\u70ba\u5ee3\u544a\u4ed8\u8cbb\uff0c\u4ee5\u671f\u4f7f\u4f60\u7684\u7db2\u9801\u6216\u7522\u54c1\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u5f97\u5230\u66f4\u9ad8\u7684\u6392\u540d\u3002\u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u6bcf\u500b\u4eba\u90fd\u5e0c\u671b\u4ed6\u5011\u7684\u5ee3\u544a\u80fd\u5920\u540d\u5217\u524d\u8305\uff0c\u4f46\u5982\u679c\u6240\u6709\u4eba\u90fd\u80fd\u8f15\u6613\u5730\u7372\u5f97\u9996\u4f4d\uff0c\u90a3\u9ebc\u7af6\u722d\u5c31\u5931\u53bb\u4e86\u610f\u7fa9\u3002\u8003\u616e\u5230\u6240\u6709\u7af6\u722d\u5c0d\u624b\u90fd\u5728\u6295\u653e\u5ee3\u544a\uff0c\u6bcf\u4e00\u5bb6\u90fd\u5e0c\u671b\u7372\u5f97\u6700\u4f73\u7684\u5c55\u793a\u4f4d\u7f6e\uff0cGoogle\u5982\u4f55\u6c7a\u5b9a\u9019\u4e00\u6392\u540d\u5462\uff1f\u4e3b\u8981\u6709\u5169\u5927\u56e0\u7d20\uff1a\u6bcf\u6b21\u9ede\u64ca\u7684\u51fa\u50f9\uff08CPC Bidding\uff09\u548c\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09\u3002\u81f3\u65bc\u6bcf\u9ede\u64ca\u51fa\u50f9\uff0c\u5176\u542b\u7fa9\u5f88\u76f4\u89c0\uff0c\u9019\u88e1\u5c31\u4e0d\u518d\u8d05\u8ff0\u3002\u6211\u5011\u7684\u91cd\u9ede\u5c07\u653e\u5728\u54c1\u8cea\u5206\u6578\u4e0a\uff0c\u6df1\u5165\u63a2\u8a0e\u5176\u80cc\u5f8c\u7684\u6db5\u7fa9\u548c\u91cd\u8981\u6027\u3002<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-15350 size-large\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-04-1024x612.jpg\" alt=\"QualityScore\" width=\"1024\" height=\"612\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-04-1024x612.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-04-300x179.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-04-768x459.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-04-18x12.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-04-480x287.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-04.jpg 1461w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h1>\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09\u7a76\u7adf\u662f\u4ec0\u9ebc\uff1f<\/h1>\n<p><span style=\"font-weight: 400;\">\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09\u7a76\u7adf\u662f\u4ec0\u9ebc\uff1f\n\u5f9e\u6280\u8853\u89d2\u5ea6\u770b\uff0c\u54c1\u8cea\u5206\u6578\u662fGoogle\u5236\u5b9a\u7684\u4e00\u5957\u8a55\u5206\u6a19\u6e96\uff0c\u65e8\u5728\u8a55\u4f30\u5927\u91cf\u7684\u5ee3\u544a\uff0c\u78ba\u5b9a\u54ea\u4e9b\u5ee3\u544a\u6709\u6b0a\u5728\u641c\u7d22\u7d50\u679c\u4e2d\u986f\u793a\uff0c\u4ee5\u53ca\u5176\u61c9\u6709\u7684\u6392\u540d\u4f4d\u7f6e\u3002\u503c\u5f97\u5f37\u8abf\u7684\u662f\uff0c\u5373\u4f7f\u4f60\u6295\u5165\u5927\u91cf\u8cc7\u91d1\uff0c\u4f46\u5982\u679c\u54c1\u8cea\u5206\u6578\u4e0d\u9054\u6a19\uff0c\u5ee3\u544a\u9084\u662f\u6709\u53ef\u80fd\u4e0d\u6703\u986f\u793a\u3002\u54c1\u8cea\u5206\u6578\u4e3b\u8981\u7528\u65bc\u8a55\u4f30\u95dc\u9375\u5b57\u7684\u76f8\u95dc\u6027\uff0c\u56e0\u6b64\u6bcf\u500b\u95dc\u9375\u5b57\u90fd\u6709\u5176\u7368\u7279\u7684\u5206\u6578\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u6211\u524d\u9762\u63d0\u5230\u7684\uff0c\u5ee3\u544a\u7684\u6392\u540d\u4e26\u975e\u53ea\u57fa\u65bc\u54c1\u8cea\u5206\u6578\u3002\u53e6\u4e00\u500b\u91cd\u8981\u56e0\u7d20\u662f\u6bcf\u6b21\u9ede\u64ca\u7684\u51fa\u50f9\uff08CPC Bidding\uff09\u3002\u7528\u4e00\u500b\u8f15\u9b06\u7684\u6bd4\u55bb\u4f86\u8aaa\uff0c\u5c31\u50cf\u5c0b\u627e\u4f34\u4fb6\u3002\u5373\u4f7f\u4f60\u7684\u5167\u5728\u54c1\u8cea\uff08Quality Score\uff09\u5f88\u9ad8\uff0c\u4f46\u5982\u679c\u4f60\u7684\u300c\u6295\u8cc7\u300d\uff08CPC Bidding\uff09\u4e0d\u8db3\uff0c\u4f60\u4ecd\u53ef\u80fd\u4e0d\u6703\u53d7\u5230\u91cd\u8996\uff1b\u53cd\u4e4b\uff0c\u5373\u4f7f\u4f60\u6709\u8db3\u5920\u7684\u300c\u6295\u8cc7\u300d\uff0c\u4f46\u5982\u679c\u4f60\u7684\u5167\u5728\u54c1\u8cea\u4e0d\u4f73\uff0c\u4f60\u53ef\u80fd\u9084\u662f\u5f97\u4e0d\u5230\u7406\u60f3\u7684\u7d50\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u500b\u6bd4\u55bb\u53ef\u80fd\u4e0d\u5920\u5b8c\u7f8e\u6216\u592a\u4fd7\u5957\uff0c\u4f46\u6211\u7684\u76ee\u7684\u662f\u7c21\u5316\u9019\u4e00\u6982\u5ff5\u3002\u73fe\u5728\uff0c\u6211\u5c07\u66f4\u8a73\u7d30\u5730\u89e3\u91cb\u9019\u5169\u500b\u8981\u7d20\u3002<\/span><\/p>\n<h2>\u6df1\u5165\u63a2\u8a0e\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09<\/h2>\n<p><span style=\"font-weight: 400;\">\u50c5\u4f9d\u9760\u51fa\u50f9\u4f86\u6c7a\u5b9a\u5ee3\u544a\u6392\u540d\u6703\u7834\u58de\u641c\u5c0b\u5f15\u64ce\u7684\u6574\u9ad4\u751f\u614b\u3002\u82e5\u5927\u578b\u4f01\u696d\u4e0d\u60dc\u8cc7\u91d1\u6295\u6a19\u95dc\u65bc\u4f4e\u50f9\u4f46\u8207\u5176\u696d\u52d9\u7121\u95dc\u7684\u95dc\u9375\u5b57\uff0c\u9019\u5c07\u5c0e\u81f4\u7528\u6236\u9ad4\u9a57\u4e0b\u964d\u3002\u60f3\u8c61\u7576\u4f60\u641c\u7d22\u201c\u901a\u6e20\u201d\u6642\uff0c\u7d50\u679c\u986f\u793a\u7684\u537b\u662f\u67d0\u5bb6\u9280\u884c\u7684\u5ee3\u544a\u3002\u70ba\u9632\u6b62\u9019\u7a2e\u60c5\u6cc1\uff0cGoogle\u5728\u6c7a\u5b9a\u5ee3\u544a\u6392\u540d\u6642\u9664\u4e86\u8003\u616e\u51fa\u50f9\uff0c\u9084\u6703\u8003\u91cfQuality Score\u3002\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09\u4e3b\u8981\u7531\u4e09\u5927\u5143\u7d20\u69cb\u6210\uff1a\u9810\u671f\u9ede\u64ca\u7387\u3001\u5ee3\u544a\u76f8\u95dc\u6027\u3001\u53ca\u5230\u9054\u7db2\u9801\u9ad4\u9a57\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u90a3\u9ebc\uff0c\u70ba\u4f55\u54c1\u8cea\u5206\u6578\u5982\u6b64\u91cd\u8981\uff1f<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u518d\u6b21\u5f37\u8abf\uff0c\u5ee3\u544a\u7684\u6392\u540d\u53d6\u6c7a\u65bc\u6bcf\u6b21\u9ede\u64ca\u7684\u51fa\u50f9\u548c\u54c1\u8cea\u5206\u6578\u3002\u57fa\u672c\u7684\u7b97\u6578\u544a\u8a34\u6211\u5011\uff0c\u5982\u679c\u4f60\u7684\u54c1\u8cea\u5206\u6578\u9ad8\uff0c\u90a3\u9ebc\u4f60\u53ef\u4ee5\u7528\u8f03\u4f4e\u7684\u51fa\u50f9\u7372\u5f97\u540c\u7b49\u7684\u6392\u540d\uff0c\u5f9e\u800c\u4e5f\u610f\u5473\u8457\u5e73\u5747\u6bcf\u6b21\u9ede\u64ca\u7684\u6210\u672c\u8f03\u4f4e\u3002\u6839\u64da\u4e00\u9805\u5916\u570b\u7814\u7a76\uff0c\u54c1\u8cea\u5206\u6578\u57288\u523010\u4e4b\u9593\u7684\u95dc\u9375\u5b57\u53ef\u4ee5\u7372\u5f9737\uff05-50\uff05\u7684\u6bcf\u9ede\u64ca\u6210\u672c\u6298\u6263\uff0c\u800c\u5206\u6578\u57284\u52306\u4e4b\u9593\u7684\u95dc\u9375\u5b57\u53ef\u4ee5\u7372\u5f9716\uff05-25\uff05\u7684\u6298\u6263\u3002\u77e5\u9053\u9019\u4e00\u9ede\uff0c\u6709\u4ec0\u9ebc\u7406\u7531\u4e0d\u52aa\u529b\u63d0\u9ad8\u4f60\u7684\u54c1\u8cea\u5206\u6578\u5462\uff1f\u7562\u7adf\uff0c\u5728\u5546\u696d\u4e2d\uff0c\u6211\u5011\u90fd\u5e0c\u671b\u7372\u5f97\u6700\u9ad8\u7684\u56de\u5831<\/span><\/p>\n<h2>\u54c1\u8cea\u5206\u6578\u7684\u6838\u5fc3\u4e09\u5143\u7d20<\/h2>\n<p><span style=\"font-weight: 400;\">\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09\u662f\u7531\u4ee5\u4e0b\u4e09\u5927\u8981\u7d20\u7d44\u6210\uff0c\u5e6b\u52a9Google\u8a55\u4f30\u6bcf\u4e00\u5ee3\u544a\u4e2d\u7684\u95dc\u9375\u5b57\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expected Click-Through Rate (CTR) \u9810\u8a08\u9ede\u64ca\u7387\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad Relevance \u5ee3\u544a\u7684\u5be6\u7528\u6027\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing Page Experience \u767b\u9304\u9801\u7684\u9ad4\u9a57\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6bcf\u4e00\u8981\u7d20\u90fd\u6709\u4e09\u500b\u8a55\u7d1a\uff1a\u4f4e\u65bc\u5e73\u5747\u6c34\u5e73\u3001\u5e73\u5747\u6c34\u5e73\u53ca\u9ad8\u65bc\u5e73\u5747\u6c34\u5e73\u3002\u54c1\u8cea\u5206\u6578\u7684\u6700\u9ad8\u5206\u70ba10\u3002\u63a5\u8457\uff0c\u6211\u5011\u63a2\u8a0eGoogle\u5982\u4f55\u5229\u7528\u9019\u4e09\u5927\u5143\u7d20\u8a08\u7b97\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7c21\u800c\u8a00\u4e4b\uff0cGoogle\u7684\u54c1\u8cea\u5206\u6578\u8a08\u7b97\u65b9\u6cd5\u5982\u4e0b\uff1a<\/span><\/p>\n<h5><em>\u54c1\u8cea\u5206\u6578 = 1+\u9810\u8a08\u9ede\u64ca\u7387\u7684\u5206\u6578 + \u5ee3\u544a\u7684\u95dc\u806f\u6027\u7684\u5206\u6578+ \u5230\u9054\u7db2\u9801\u9ad4\u9a57\u7684\u5206\u6578<\/em><\/h5>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15351 size-large\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-01-1024x612.jpg\" alt=\"QualityScore\" width=\"1024\" height=\"612\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-01-1024x612.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-01-300x179.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-01-768x459.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-01-18x12.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-01-480x287.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/table_ver2-01.jpg 1461w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u60f3\u77e5\u9053\u5916\u570b\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\uff08SEM\uff09\u7684\u5927\u5e2b\u5011\u5982\u4f55\u627e\u5230\u9019\u689dFormula\u7684\u8a71\uff1a <\/span><a href=\"https:\/\/searchengineland.com\/reverse-engineering-adwords-quality-score-factors-244192\"><span style=\"font-weight: 400;\">Here<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u8a66\u8a66\u4f86\u7406\u89e3\u9019\u4e09\u5927\u4e3b\u8981\u5143\u7d20\u5206\u5225\u610f\u5473\u8457\u4ec0\u9ebd\u3002<\/span><\/p>\n<ul>\n<li>\n<h3>Expected Click-Through Rate (CTR) \u9810\u8a08\u9ede\u64ca\u7387<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9810\u671f\u9ede\u64ca\u7387\u7684\u8a08\u7b97\u662f\u57fa\u65bc\u9810\u8a08\u7684\u9ede\u64ca\u6b21\u6578\u8207\u9810\u8a08\u7684\u66dd\u5149\u6b21\u6578\u7684\u6bd4\u4f8b\u3002\u7576\u4f60\u7684\u95dc\u9375\u5b57\u6301\u7e8c\u7372\u5f97\u9ad8\u9ede\u64ca\u7387\uff0c\u4e14\u4f60\u7684\u5ee3\u544a\u6587\u6848\u5177\u6709\u5f37\u70c8\u7684\u5438\u5f15\u529b\u6642\uff0c\u9019\u610f\u5473\u8457\u4f60\u7684\u9810\u671f\u9ede\u64ca\u7387\u8a55\u7d1a\u5c07\u6703\u76f8\u5c0d\u63d0\u9ad8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u53ef\u80fd\u5c0e\u81f4\u9810\u671f\u9ede\u64ca\u7387\u4f4e\u65bc\u5e73\u5747\u6c34\u5e73\u7684\u4e09\u5927\u4e3b\u56e0\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u95dc\u9375\u5b57\u5339\u914d\u554f\u984c\uff1a<\/strong> \u53ef\u80fd\u4f60\u7684\u95dc\u9375\u5b57\u9078\u64c7\u8207\u5be6\u969b\u67e5\u8a62\u4e0d\u5b8c\u5168\u5339\u914d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5ee3\u544a\u7fa4\u7d44\u7684\u4e3b\u984c\u904e\u591a\uff1a<\/strong> \u4e00\u500b\u5ee3\u544a\u7fa4\u7d44\u4e2d\u53ef\u80fd\u6db5\u84cb\u4e86\u592a\u591a\u7684\u95dc\u9375\u5b57\uff0c\u5c0e\u81f4\u5176\u4e3b\u984c\u5206\u6563\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5ee3\u544a\u6587\u6848\u7f3a\u4e4f\u5438\u5f15\u529b\uff1a<\/strong> \u53ef\u80fd\u6587\u6848\u7121\u6cd5\u6709\u6548\u5438\u5f15\u76ee\u6a19\u5ba2\u6236\u3002<br \/>\n<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u60f3\u6df1\u5165\u4e86\u89e3\u95dc\u65bc\u95dc\u9375\u5b57\u7684\u7b56\u7565\uff0c <\/span><span style=\"font-weight: 400;\">\u8acb\u95b1\u8b80\"<\/span><a href=\"https:\/\/www.kickads.co\/zh\/sem-keyword-matching-type\/\"><span style=\"font-weight: 400;\">\u5f9e\u65b0\u624b\u5230\u5c08\u5bb6\uff1a\u95dc\u9375\u5b57\u914d\u5c0d\/\u6bd4\u5c0d\u5b8c\u6574\u6307\u5357\uff08\u512a\u7f3a\u9ede\u5206\u6790\uff09<\/span><\/a><span style=\"font-weight: 400;\">&#8220;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u5e0c\u671b\u63a2\u7d22\u63d0\u9ad8\u9ede\u64ca\u7387\u7684\u6280\u5de7\uff0c\uff0c\u8acb\u95b1\u8b80\"<a href=\"https:\/\/www.kickads.co\/zh\/7-tips-to-rock-your-google-text-ads-headline\/\">7\u500b\u5beb\u597d\u4f60\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u6a19\u984c\uff0c\u52a9\u4f60\u63d0\u5347\u5ee3\u544a\u8868\u73fe<\/a>&#8220;.<\/span><\/p>\n<ul>\n<li>\n<h3>Ad Relevance \u5ee3\u544a\u7684\u5be6\u7528\u6027<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5ee3\u544a\u76f8\u95dc\u6027\u57fa\u65bc\u4f60\u9078\u64c7\u7684\u95dc\u9375\u5b57\u8207\u5ee3\u544a\u6587\u6848\u4e4b\u9593\u7684\u4e00\u81f4\u6027\u3002\u7c21\u55ae\u5730\u8aaa\uff0c\u7576\u4f60\u5728\u5ee3\u544a\u6587\u6848\u4e2d\u5d4c\u5165\u4e86\u9069\u91cf\u7684\u95dc\u9375\u5b57\uff0c\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u81ea\u7136\u6703\u589e\u5f37\u3002\u9019\u4e5f\u662f\u4e09\u5927\u8981\u7d20\u4e2d\u6700\u5bb9\u6613\u512a\u5316\u4e14\u5bb9\u6613\u53d6\u5f97\u9ad8\u5206\u7684\u90e8\u5206\u3002\u56e0\u70ba\u900f\u904e\u5de7\u5999\u5730\u5728\u5ee3\u544a\u4e2d\u4f7f\u7528\u95dc\u9375\u5b57\uff0c\u6211\u5011\u5c31\u80fd\u63d0\u5347\u5176\u76f8\u95dc\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u66f4\u591a\u63d0\u9ad8\u5ee3\u544a\u76f8\u95dc\u6027\u7684\u8a73\u60c5\uff08\u6587\u4e2d\u5c0f\u8cbc\u58eb\u90e8\u5206)\uff0c\u8acb\u95b1\u8b80\"<a href=\"https:\/\/www.kickads.co\/zh\/7-tips-to-rock-your-google-text-ads-headline\/\">7\u500b\u5beb\u597d\u4f60\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u6a19\u984c\uff0c\u52a9\u4f60\u63d0\u5347\u5ee3\u544a\u8868\u73fe<\/a>&#8220;.<\/span><\/p>\n<ul>\n<li>\n<h3>Landing Page Experience \u767b\u9304\u9801\u7684\u9ad4\u9a57<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google\u5c0d\u8457\u9678\u9801\uff08\u6216\u7a31\u5230\u9054\u7db2\u9801\uff09\u7684\u8cea\u91cf\u6709\u8457\u56b4\u683c\u7684\u8a55\u4f30\u6a19\u6e96\u3002\u5b83\u8a55\u4f30\u8457\u9678\u9801\u80fd\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u6eff\u8db3\u9ede\u64ca\u5ee3\u544a\u7684\u7528\u6236\u7684\u9700\u6c42\u3002\u6838\u5fc3\u5728\u65bc\uff0c\u4f60\u7684\u8457\u9678\u9801\u4e0d\u50c5\u8981\u80fd\u5438\u5f15\u8a2a\u5ba2\uff0c\u66f4\u8981\u80fd\u5feb\u901f\u3001\u76f4\u89c0\u5730\u70ba\u4ed6\u5011\u63d0\u4f9b\u6240\u5c0b\u627e\u7684\u4fe1\u606f\u3002\u6709\u4e9b\u7b56\u7565\u5efa\u8b70\u5728\u8457\u9678\u9801\u5167\u5d4c\u5165\u9069\u7576\u7684\u95dc\u9375\u5b57\uff0c\u9019\u4e0d\u50c5\u80fd\u63d0\u5347\u9801\u9762\u7684SEO\u6548\u679c\uff0c\u4e5f\u80fd\u589e\u5f37\u7528\u6236\u9ad4\u9a57\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u8457\u9678\u9801\u7684\u52a0\u8f09\u901f\u5ea6\u548c\u5c0d\u79fb\u52d5\u8a2d\u5099\u7684\u53cb\u597d\u7a0b\u5ea6\u4e5f\u662fGoogle\u8a55\u4f30\u7684\u91cd\u8981\u56e0\u7d20\u3002\u4e00\u500b\u5feb\u901f\u3001\u97ff\u61c9\u5f0f\u7684\u8457\u9678\u9801\u4e0d\u50c5\u80fd\u4fdd\u6301\u7528\u6236\u7684\u6ce8\u610f\u529b\uff0c\u66f4\u80fd\u63d0\u5347\u4ed6\u5011\u7684\u6574\u9ad4\u700f\u89bd\u9ad4\u9a57\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6aa2\u67e5\u7db2\u7ad9\u901f\u5ea6\u7684\u5de5\u5177 <\/span><a href=\"https:\/\/pagespeed.web.dev\/\"><span style=\"font-weight: 400;\">Page Speed Insights<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u6aa2\u67e5\u4f60\u7684\u7db2\u7ad9\u662f\u5426Mobile Friendly: <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Mobile Friendly Test<\/a><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u904e\uff0c\u8aaa\u771f\u7684\uff0c\u9664\u975e\u4f60\u7684\u7db2\u7ad9\u8868\u73fe\u6975\u5176\u4e0d\u7406\u60f3\uff0c\u4f8b\u5982\u52a0\u8f09\u901f\u5ea6\u8d85\u6162\u6216\u975e\u5e38\u4e0dMobile Friendly\uff0c\u5426\u5247\u771f\u7684\u4e0d\u9700\u8981\u592a\u904e\u5230\u9054\u7db2\u9801\u9ad4\u9a57\u3002\u4e8b\u5be6\u4e0a\uff0c\u7576\u4f60\u6210\u529f\u63d0\u5347\u9ede\u64ca\u7387\u548c\u589e\u5f37\u5ee3\u544a\u7684\u76f8\u95dc\u6027\uff0c\u4f60\u7684\u8457\u9678\u9801\u9ad4\u9a57\u81ea\u7136\u4e5f\u6703\u8ddf\u8457\u512a\u5316\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6240\u4ee5\uff0c\u5225\u592a\u7cfe\u7d50\u65bc\u8457\u9678\u9801\u7684\u7d30\u7bc0\uff0c\u9996\u8981\u4efb\u52d9\u61c9\u8a72\u662f\u63d0\u5347\u9ede\u64ca\u7387\uff0c\u5176\u4ed6\u7684\u96a8\u4e4b\u800c\u4f86\u3002<\/span><\/p>\n<h2>\u54c1\u8cea\u5206\u6578\u6240\u8b02\u7684\u9ad8\u4f4e<\/h2>\n<p><span style=\"font-weight: 400;\">\u8a55\u5206 10\uff1a\u592a\u68d2\u4e86\uff01\u4f60\u53d6\u5f97\u4e86\u6eff\u5206\u3002\u9019\u95dc\u9375\u5b57\u80af\u5b9a\u70ba\u4f60\u5e36\u4f86\u4e0d\u5c11\u696d\u52d9\u6a5f\u6703\u3002\u7136\u800c\uff0c\u73fe\u5be6\u4e2d\uff0c\u591a\u6578\u53d6\u5f97\u6eff\u5206\u7684\u95dc\u9375\u5b57\u5f80\u5f80\u90fd\u662f\u4f60\u7684\u54c1\u724c\u540d\u7a31\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a55\u5206 8-9\uff1a\u5353\u8d8a\u7684\u5206\u6578\uff01\u7136\u800c\uff0c\u5927\u90e8\u5206\u5f97\u5230\u6b64\u5206\u6578\u7684\u95dc\u9375\u5b57\u90fd\u662f\u54c1\u724c\u540d\u7a31\u6216\u7af6\u722d\u8f03\u5c0f\u7684\u9818\u57df\u3002\u4f46\u82e5\u4f60\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u95dc\u9375\u5b57\u4e2d\u9054\u5230\u6b64\u5206\u6578\uff0c\u5be6\u5728\u503c\u5f97\u606d\u8cc0\uff01\u4f46\u4e0d\u5fc5\u70ba\u8ffd\u6c42\u5b8c\u7f8e\u768410\u5206\u800c\u904e\u5ea6\u7126\u616e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a55\u5206 6-7\uff1a\u76f8\u7576\u4e0d\u932f\u7684\u8868\u73fe\uff01\u9664\u975e\u4f60\u6709\u5145\u88d5\u6642\u9593\uff0c\u5426\u5247\u4e0d\u5fc5\u592a\u639b\u616e\u600e\u6a23\u518d\u9032\u4e00\u6b65\u63d0\u5347\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a55\u5206 3-5\uff1a\u9700\u8981\u63d0\u9ad8\u8b66\u89ba\u3002\u5927\u90e8\u5206\u60c5\u6cc1\u4e0b\uff0c\u512a\u5316\u9019\u7bc4\u570d\u7684\u95dc\u9375\u5b57\u662f\u5fc5\u9808\u7684\u3002\u4f46\u82e5\u6b64\u95dc\u9375\u5b57\u4f86\u81ea\u7af6\u722d\u6fc0\u70c8\u7684\u884c\u696d\u4e2d\u975e\u5e38\u5927\u7af6\u722d\u7684\u95dc\u9375\u5b57\uff0c\u4f8b\u5982\u9999\u6e2f\u7684\u7f8e\u5bb9\u9662\uff0c\u7531\u65bc\u8a72\u884c\u696d\u7684\u95dc\u9375\u5b57\u54c1\u8cea\u5206\u6578\u666e\u904d\u504f\u4f4e\uff0c\u5247\u4e0d\u5fc5\u592a\u6025\u65bc\u512a\u5316\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a55\u5206 1-2\uff1a\u9996\u8981\u7684\u6b65\u9a5f\u662f\u78ba\u5b9a\u6b64\u95dc\u9375\u5b57\u662f\u5426\u8207\u4f60\u7684\u696d\u52d9\u771f\u6b63\u76f8\u95dc\u3002\u5982\u679c\u4e0d\u76f8\u95dc\uff0c\u6700\u597d\u7684\u9078\u64c7\u662f\u66ab\u505c\u5b83\u3002\u82e5\u6709\u4e9b\u8a31\u95dc\u806f\uff0c\u5247\u61c9\u6295\u5165\u6642\u9593\u548c\u7cbe\u529b\u53bb\u63a2\u7a76\u5176\u4e2d\u7684\u554f\u984c\u6240\u5728\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>\u5982\u4f55\u5728 Google Ads \u5e73\u53f0\u4e2d\u67e5\u53d6\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09\uff1f<\/b><\/h2>\n<h3>\u67e5\u53d6\u54c1\u8cea\u5206\u6578 (\u5f9e1-10)<\/h3>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u5728Google\u5ee3\u544a\u7684\u9801\u9762\u88cf\u67e5\u5230\u5404\u500b\u95dc\u9375\u5b57\u7684\u54c1\u8cea\u5206\u6578\u3002\u8acb\u6309\u7167\u4ee5\u4e0b\u6b65\u9a5f\u4ee5\u67e5\u53d6\u4e0d\u540c\u95dc\u9375\u5b57\u7684\u54c1\u8cea\u5206\u6578\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-15352\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.10.38-am-1024x602.png\" alt=\"QualityScore1\" width=\"1024\" height=\"602\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.10.38-am-1024x602.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.10.38-am-300x176.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.10.38-am-768x451.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.10.38-am-1536x902.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.10.38-am-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.10.38-am-480x282.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.10.38-am.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ol>\n<li>\u60a8\u9700\u8981\u767b\u9304\u81ea\u8eab\u7684Google\u5ee3\u544a\u5e33\u6236\u3002<\/li>\n<li>\u9ede\u64ca\u5de6\u5074\u7684\u95dc\u9375\u5b57\u3002<\/li>\n<li>\u63a5\u4e0b\u88cf\uff0c\u8acb\u9ede\u64ca\u201dcolumns\u201d \u90a3\u4e00\u90e8\u5206\u3002\u904e\u5f8c\uff0c\u8acb\u9ede\u64ca\u201cmodify column\u201d\u7136\u5f8c\u6700\u5f8c\u4e00\u6b65\u662f\u5c0b\u627e\u201cQuality score\u201d\u5f8c\u9ede\u64ca\u5b83\u3002\u9ede\u64ca\u201capply\u201d\u3002<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u4e09\u5927\u8981\u4e3b\u8981\u5143\u7d20\u7684\u8a55\u5206\uff0c\u90e8\u9a5f\u4e5f\u662f\u5927\u540c\u5c0f\u7570:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15353\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.11.44-am-1024x605.png\" alt=\"QualityScore2\" width=\"1024\" height=\"605\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.11.44-am-1024x605.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.11.44-am-300x177.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.11.44-am-768x454.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.11.44-am-1536x907.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.11.44-am-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.11.44-am-480x284.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/screenshot-2019-06-11-at-2.11.44-am.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ol>\n<li>\u5728\u76ee\u9304\u7684\u53f3\u4e0a\u89d2\uff0c\u60a8\u5fc5\u9700\u55ae\u64ca\u201ccolumns\u201d\u7684\u5716\u6a19\u3002\u63a5\u8457\u8acb\u9078\u64c7\u201cmodify columns\u201d\u7684\u5716\u6a19\u3002<\/li>\n<li>\u8acb\u67e5\u770b\u6700\u65b0\u7684Quality score\uff0c\u5230\u9054\u7db2\u9801\u7684\u9ad4\u9a57\uff0c\u9810\u671f\u9ede\u64ca\u7387\u548c\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u7136\u5f8c\u9ede\u64ca\u201capply\u201d\u3002<\/li>\n<li>\u5982\u4eca\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u60a8\u7684Quality score\u4ee5\u53ca\u4e09\u5927\u4e3b\u8981\u5143\u7d20\u7684\u8a55\u7d1a\u3002<\/li>\n<\/ol>\n<h2><\/h2>\n<h3>\u67e5\u8a62\u54c1\u8cea\u5206\u6578\u7684\u6b77\u53f2\u6578\u64da\u65b9\u6cd5<\/h3>\n<p><span style=\"font-weight: 400;\">\u8981\u67e5\u8a62\u54c1\u8cea\u5206\u6578\u4ee5\u53ca\u5176\u4e09\u5927\u5143\u7d20\u7684\u6b77\u53f2\u6578\u64da\uff0c\u8acb\u6309\u7167\u4ee5\u4e0b\u6b65\u9a5f\u64cd\u4f5c\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u9032\u5165\u4f60\u7684\u5ee3\u544a\u5e73\u53f0\u4e26\u5c0b\u627e\u201cmodify column\u201d\u6216\u76f8\u61c9\u7684\u5217\u8a2d\u5b9a\u9078\u9805\u3002\n\u63a5\u8457\uff0c\u5c55\u958b\u201cQuality Score\u201d\u5340\u57df\u3002\n\u5728\u6b64\u5340\u57df\uff0c\u9078\u4e2d\u201cQuality Score\u201d\uff0c\u201cLanding Page Experience\u201d (\u5230\u9054\u7db2\u9801\u9ad4\u9a57)\uff0c\u201cExpected Click-Through Rate\u201d (\u9810\u671f\u9ede\u64ca\u7387)\u4ee5\u53ca\u201cAd Relevance\u201d (\u5ee3\u544a\u76f8\u95dc\u6027)\u7684\u6b77\u53f2\u6578\u64da\u9078\u9805\u3002\n\u6700\u5f8c\uff0c\u9ede\u64ca\u201capply\u201d\u6216\u76f8\u61c9\u7684\u78ba\u8a8d\u6309\u9215\u3002\n\u73fe\u5728\uff0c\u4f60\u61c9\u8a72\u80fd\u5728\u754c\u9762\u4e0a\u770b\u5230\u9019\u4e9b\u6307\u6a19\u7684\u6b77\u53f2\u6578\u64da\uff0c\u5f9e\u800c\u5c0d\u4f60\u7684\u5ee3\u544a\u6548\u679c\u6709\u66f4\u6df1\u5165\u7684\u7406\u89e3\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15354 size-large\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/pasted-image-0-1024x692.png\" alt=\"QualityScore\" width=\"1024\" height=\"692\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/pasted-image-0-1024x692.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/pasted-image-0-300x203.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/pasted-image-0-768x519.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/pasted-image-0-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/pasted-image-0-480x324.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/07\/pasted-image-0.png 1064w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>\u5982\u4f55\u9032\u4e00\u6b65\u512a\u5316\u6211\u7684\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09\uff1f<\/h3>\n<h4><span style=\"font-weight: 400;\">1. \u95dc\u9375\u5b57\u898f\u5283:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u91cd\u8981\u6027: \u958b\u59cb\u5ee3\u544a\u6d3b\u52d5\u524d\u7684\u6df1\u5165\u7814\u7a76\u662f\u57fa\u790e\uff0c\u78ba\u4fdd\u9078\u53d6\u7684\u95dc\u9375\u5b57\u8207\u60a8\u7684\u7522\u54c1\/\u670d\u52d9\u76f8\u95dc\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5de5\u5177\u5efa\u8b70: \u4f7f\u7528 <\/span><a href=\"https:\/\/ads.google.com\/intl\/zh-TW_hk\/home\/tools\/keyword-planner\/\"><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\"> \uff0c\u9019\u53ef\u4ee5\u5e6b\u60a8\u5206\u6790\u54ea\u4e9b\u95dc\u9375\u5b57\u7684\u8868\u73fe\u8f03\u597d\uff0c\u4ee5\u53ca\u7af6\u722d\u5c0d\u624b\u7684\u6d41\u91cf\u4f86\u6e90\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60f3\u4e86\u89e3\u66f4\u591a <\/span><a href=\"https:\/\/ads.google.com\/intl\/zh-TW_hk\/home\/tools\/keyword-planner\/\"><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u898f\u5283<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u8a73\u7d30\uff0c\u53ef\u53c3\u8003 <\/span><a href=\"https:\/\/www.kickads.co\/zh\/sem-ultimate-guide\/\"><span style=\"font-weight: 400;\">\u3010\u6253\u597d\u57fa\u790e\u3011\u5168\u65b9\u4f4d\u4e86\u89e3SEM\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u4f48\u5c40 2023\u5e74\u66f4\u65b0\u7248<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">2. \u512a\u5316\u8457\u9678\u9801:\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u91cd\u8981\u6027: \u8457\u9678\u9801\u7684\u8a2d\u8a08\u8207\u5167\u5bb9\u662f\u7528\u6236\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u5fc5\u9808\u4fdd\u8b49\u5176\u8cea\u91cf\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a2d\u8a08\u6307\u5357: \u5229\u7528\u8c37\u6b4c\u7684 <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\"><span style=\"font-weight: 400;\">Mobile-Friendly Test<\/span><\/a> <span style=\"font-weight: 400;\">\u548c <\/span><a href=\"https:\/\/pagespeed.web.dev\/\"><span style=\"font-weight: 400;\">Page Speed Insights<\/span><\/a><span style=\"font-weight: 400;\"> \uff0c\u78ba\u4fdd\u60a8\u7684\u8457\u9678\u9801\u6280\u8853\u6027\u80fd\u4e0a\u4e58\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5167\u5bb9\u5efa\u8b70: \u78ba\u4fdd\u6bcf\u500b\u8457\u9678\u9801\u5305\u542b\u76f8\u95dc\u7684\u95dc\u9375\u5b57\uff0c\u9019\u6709\u52a9\u65bc\u63d0\u9ad8\u54c1\u8cea\u5206\u6578\u3002<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">3. \u63a7\u5236\u95dc\u9375\u5b57\u6578\u91cf:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7b56\u7565: \u6839\u64da\u7d93\u9a57\uff0c\u6bcf\u500b\u5ee3\u544a\u7d44\u7684\u95dc\u9375\u5b57\u6700\u597d\u4e0d\u8981\u8d85\u904e6\u500b\uff0c\u4ee5\u4fdd\u6301\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6548\u679c: \u6e1b\u5c11\u6bcf\u500b\u5ee3\u544a\u7d44\u7684\u95dc\u9375\u5b57\u6578\u91cf\uff0c\u6709\u52a9\u65bc\u63d0\u9ad8\u9810\u671f\u9ede\u64ca\u7387\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60f3\u4e86\u89e3\u66f4\u591a\u95dc\u9375\u5b57\u7684\u57fa\u672c\u539f\u7406\uff0c\u53ef\u53c3\u8003 <\/span><a href=\"https:\/\/www.kickads.co\/zh\/sem-ultimate-guide\/\"><span style=\"font-weight: 400;\">\u3010\u6253\u597d\u57fa\u790e\u3011\u5168\u65b9\u4f4d\u4e86\u89e3SEM\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u4f48\u5c40 2023\u5e74\u66f4\u65b0\u7248<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">4. \u95dc\u9375\u5b57\u7b56\u7565:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u914d\u5c0d\/\u6bd4\u5c0d\uff1a\u4f7f\u7528\u5b8c\u5168\u914d\u5c0d\u53ca\u8a5e\u7d44\u914d\u5c0d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5426\u5b9a\u95dc\u9375\u5b57: \u9632\u6b62\u4e0d\u76f8\u95dc\u6216\u7121\u6548\u7684\u9ede\u64ca\uff0c\u7bc0\u7701\u5ee3\u544a\u9810\u7b97\u3002 <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5be6\u4f8b: \u5982\u5f71\u7247\u88fd\u4f5c\u516c\u53f8\uff0c\u61c9\u52a0\u5165\u201c\u5de5\u4f5c\u201d\u6216\u201c\u62db\u8058\u201d\u4f5c\u70ba\u5426\u5b9a\u95dc\u9375\u5b57\uff0c\u907f\u514d\u62db\u8058\u76f8\u95dc\u7684\u4e0d\u76f8\u95dc\u9ede\u64ca\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60f3\u6df1\u5165\u7814\u7a76\u95dc\u65bc\u95dc\u9375\u5b57\u7684\u7b56\u7565\uff0c\u8acb\u95b1\u8b80 <\/span><a href=\"https:\/\/www.kickads.co\/zh\/sem-keyword-matching-type\/\"><span style=\"font-weight: 400;\">\u5f9e\u65b0\u624b\u5230\u5c08\u5bb6\uff1a\u95dc\u9375\u5b57\u914d\u5c0d\/\u6bd4\u5c0d\u5b8c\u6574\u6307\u5357\uff08\u512a\u7f3a\u9ede\u5206\u6790\uff09<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">5. \u64b0\u5beb\u9ad8\u8cea\u91cf\u5ee3\u544a\u6587\u6848:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u91cd\u8981\u6027: \u597d\u7684\u5ee3\u544a\u6587\u6848\u53ef\u4ee5\u5927\u5e45\u63d0\u5347\u9ede\u64ca\u7387\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7b56\u7565: \u5c08\u6ce8\u65bc\u88fd\u4f5c\u5438\u5f15\u4eba\u7684\u5ee3\u544a\u6a19\u984c\uff0c\u9019\u662f\u7528\u6236\u7b2c\u4e00\u773c\u770b\u5230\u7684\u90e8\u5206\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5982\u5e0c\u671b\u4e86\u89e3\u63d0\u9ad8\u9ede\u64ca\u7387\u7684\u6280\u5de7\uff0c\u8acb\u95b1\u8b80 <\/span><a href=\"https:\/\/www.kickads.co\/zh\/7-tips-to-rock-your-google-text-ads-headline\/\"><span style=\"font-weight: 400;\">7\u500b\u5beb\u597d\u4f60\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u6a19\u984c\uff0c\u52a9\u4f60\u63d0\u5347\u5ee3\u544a\u8868\u73fe<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">6. \u5229\u7528\u8c37\u6b4c\u5ee3\u544a\u5143\u7d20 (Ad Asset):<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6548\u76ca: \u5728\u5ee3\u544a\u4e2d\u52a0\u5165\u984d\u5916\u7684\u8cc7\u8a0a\u53ef\u4ee5\u589e\u52a0\u9ede\u64ca\u7387\uff0c\u9593\u63a5\u63d0\u9ad8\u54c1\u8cea\u5206\u6578\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a0e\u8ad6: \u96d6\u7136\u662f\u5426\u76f4\u63a5\u5f71\u97ff\u54c1\u8cea\u5206\u6578\u4ecd\u6709\u722d\u8b70\uff0c\u4f46\u52a0\u5165\u5ee3\u544a\u5143\u7d20\u7121\u7591\u53ef\u4ee5\u63d0\u5347\u5ee3\u544a\u7684\u5438\u5f15\u529b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60f3\u6df1\u5165\u4e86\u89e3\u95dc\u65bc\u5ee3\u544a\u5143\u7d20 (Ad Asset)\uff0c\u8acb\u95b1\u8b80 <\/span><a href=\"https:\/\/www.kickads.co\/zh\/9-google-ads-extensions\/\"><span style=\"font-weight: 400;\">\u60f3\u9ede\u64ca\u7387\u98c6\u5347\uff1f\u4f60\u5fc5\u9808\u77e5\u9053\u768413\u5927Google\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff08\u5ee3\u544a\u5143\u7d20\uff09<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re using Google Ads, you might have seen the term &#8220;Quality Score.&#8221; (If you&#8217;re new to Google Ads, you might want to read my other articles first.) This article will explain what Quality Score is all about. SEM is a type of paid advertising. You pay for ads so your website appears higher in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":22269,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-15349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/15349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=15349"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/15349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/22269"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=15349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=15349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=15349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}