{"id":15864,"date":"2019-09-25T14:09:47","date_gmt":"2019-09-25T14:09:47","guid":{"rendered":"https:\/\/www.kickads.co\/?p=15864"},"modified":"2019-09-25T14:09:47","modified_gmt":"2019-09-25T14:09:47","slug":"the-complete-guide-to-the-google-display-network-gdn","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/the-complete-guide-to-the-google-display-network-gdn\/","title":{"rendered":"GDN Remarketing \u5ee3\u544a\u6559\u5b78| \u8a2d\u5b9a\u3001\u539f\u7406\u53ca\u597d\u8655"},"content":{"rendered":"

Google \u9664\u4e86\u6211\u5011\u5927\u5bb6\u90fd\u8033\u719f\u80fd\u8a73\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u5916\uff0c\u53e6\u5916\u8f03\u5e38\u88ab\u4eba\u63d0\u8d77\u7684\u5c31\u662f\u591a\u5a92\u9ad4\u5ee3\u544a\uff08\u6216\u8005\u8f03\u5e38\u76f4\u7a31GDN\u5ee3\u544a\uff09\u548cYoutube\u5ee3\u544a\u3002\u4eca\u65e5\u4e3b\u8981\u60f3\u548c\u5927\u5bb6\u4ecb\u7d39GDN\u5ee3\u544a\u3002GDN\u662f\u4ec0\u9ebc\uff1fGDN\u5ee3\u544a\u5168\u540d\u70baGoogle Display Network\u5ee3\u544a\uff0cGDN\u6536\u8cbb\u65b9\u5f0f\u70ba\u6309\u9ede\u64ca\u6536\u8cbb\u3002Google Display Network\u5ee3\u544a\u5c55\u73fe\u7684\u6a23\u5f0f\u6709\u5f88\u591a\uff0c\u4f46\u4e00\u822c\u6211\u5011\u6700\u5e38\u898b\u7684GDN\u5ee3\u544a\u6a23\u5f0f\u5c31\u662f\u5716\u50cf\u5ee3\u544a\uff08Banner\u5ee3\u544a\uff09\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9bGDN\u5ee3\u544a--Banner\u5ee3\u544a\u7684\u4f8b\u5b50\u3002<\/span><\/p>\n

\"GdnAdsexample\"\"gdnadsexample\"\"gdnadsexample\"<\/p>\n

 <\/p>\n

 <\/p>\n

\u5982\u4f55\u77e5\u9053\u90a3\u4e9bBanner\u5ee3\u544a\u662f\u4f86\u81eaGoogle Display Network?<\/span><\/h2>\n

\u5982\u679c\u4f60\u770b\u770b\u4e0a\u9762\u6771\u7db2\u7684\u4f8b\u5b50\uff0c\u4f60\u6703\u770b\u5230\u7248\u9762\u5176\u5be6\u6709\u4e0d\u5c11\u7684Banner\u5ee3\u544a\u3002\u4f46\u6211\u5011\u5982\u4f55\u77e5\u9053\u90a3\u4e9bBanner\u5ee3\u544a\u662f\u4f86\u81eaGoogle Display Network? \u5728\u7d55\u5927\u90e8\u4efd\u7684\u60c5\u6cc1\uff0cGDN \u7684\u5ee3\u544a\u7684\u53f3\u4e0a\u89d2\u90fd\u6703\u6709\u500b\u85cd\u8272\u7684\u611f\u6b4e\u7b26\u865f\uff0c\u5982\u679c\u4f60Mouseover\u7684\u6642\u4faf\uff0c\u6703\u51fa\u73fe\u201dGoogle\u63d0\u4f9b\u7684\u5ee3\u544a\u201d\u6216\u201dAds By Google\u201d\uff0c\u90a3\u5c31\u57fa\u672c\u4e0a\u662fGoogle Display Network\u7684\u5ee3\u544a\u3002<\/span><\/p>\n

\"gdnadssignal\"<\/p>\n

 <\/p>\n

\u984c\u5916\u8a71\uff0c\u5982\u679c\u4f60\u6309\u90a3\u500b\u85cd\u8272\u7684\u611f\u6b4e\u7b26\u865f\uff0c\u4f60\u53ef\u4ee5\u77e5\u9053\u81ea\u5df2\u70ba\u4f55\u770b\u5230\u9019\u500b\u5ee3\u544a\uff0c\u6709\u6642\u5982\u679c\u770b\u5230\u5c0d\u624b\u7684\u5ee3\u544a\uff0c\u9664\u4e86\u9ede\u64ca\u4ed6\u7684\u5ee3\u544a\u6d6a\u8cbb\u4e00\u4e0b\u4ed6\u91d1\u9322\u5916\uff08\u8aaa\u7b11\uff01\uff09\uff0c\u4e5f\u53ef\u770b\u4e00\u770b\u4ed6\u9019\u500b\u5ee3\u544a\u662f\u5982\u4f55Target\u4f60\u7684\u3002<\/span><\/p>\n

\"gdnadstargetingdetail\"<\/p>\n

 <\/p>\n

Google Display Network \u904b\u4f5c\u539f\u7406<\/span><\/h2>\n

Google\u900f\u904eAdSense\u6216AdMob\u8207\u4e0d\u540c\u6709\u4e00\u5b9a\u6d41\u91cf\u7684\u7db2\u7ad9\u6216\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f\u5408\u4f5c\uff08\u5168\u7403\u8d85\u904e2\u767e\u842c\u500b\u7db2\u9801\uff09\uff0c\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u64c1\u6709\u8005\u53ef\u4ee5\u900f\u904e\u51fa\u8b93\u7db2\u7ad9\u7684\u67d0\u4e9b\u4f4d\u7f6e\u7d66 Google\u5c55\u793a\u5ee3\u544a\uff0c\u5f9e\u800c\u5206\u4eab\u5ee3\u544a\u6536\u5165\uff01\u77e5\u540d\u7684\u7db2\u7ad9 \u4f8b\u5982\u9999\u6e2f\u7684 on.cc, Apple Daily, LIKHG\u53caUwants \u90fd\u662f Google Display Network \u7684\u5408\u4f5c\u4f19\u4f34\u3002\u5ee3\u544a\u5546\u53ef\u900f\u904eGoogle Ads \u5e73\u53f0\u5728\u9019\u4e9b\u7db2\u7ad9\u6295\u653e\u6a6b\u5e45\u5ee3\u544a\uff08Banner\u5ee3\u544a\uff09\uff0c\u4e5f\u662f\u6211\u5011\u5e38\u8aaa\u7684GDN Banner\u3002<\/span><\/p>\n

\u64daGoogle\u7684\u8cc7\u6599\u6240\u63d0\u4f9b\uff0cGDN\u5ee3\u544a\u904d\u53ca\u5168\u4e16\u754c\u8d85\u904e200\u842c\u500b\u7db2\u7ad9\u53ca65\u500b\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f\uff0c\u5f9e\u800c\u53ef\u63a5\u89f8\u8d85\u904e90%\u4ee5\u4e0a\u7684\u7db2\u7d61\u4f7f\u7528\u8005\u3002\u4f60\u53ef\u4ee5\u628a\u5ee3\u544a\u6295\u653e\u5230\u4f60\u60f3\u51fa\u73fe\u7684\u7db2\u7ad9\u6216\u624b\u6a5f\u61c9\u7528\u5f0f\u4e2d\uff0c\u63a5\u89f8\u4e0d\u540c\u8208\u8da3\u53ca\u4f7f\u7528\u4e0d\u540c\u88dd\u7f6e\u7684\u76ee\u6a19\u53d7\u773e\u3002<\/span><\/p>\n

\"googledisplaynetwork\"<\/p>\n

 <\/p>\n

\u5ee3\u544a\u5728GDN\uff08Google Display Network) \u7684\u5c55\u73fe\u6a23\u5f0f\/GDN\u5ee3\u544a\u7bc4\u4f8b<\/span><\/h2>\n

 <\/p>\n

\u6587\u5b57\u5ee3\u544a<\/span><\/h3>\n

\u4f60\u4e0d\u80fd\u5728Display Campaign\u4e2d\u8a2d\u5b9a\u7d14\u6587\u5b57\u7684GDN\u5ee3\u544a\uff0c\u4f46\u4f60\u53ef\u4ee5\u5728\u8a2d\u5b9a\u641c\u5c6c\u5ee3\u544a\u7684\u6642\u4faf\u52fe\u9078Display Select, Google\u9664\u4e86\u5728\u641c\u5c0b\u5f15\u63a3\u5c55\u793a\u4f60\u7684\u6587\u5b57\u5ee3\u544a\u5916\uff0c\u4e5f\u6703\u628a\u8a72\u7d14\u6587\u5b57\u7684\u5ee3\u544a\u628a\u5b83\u6d3e\u5230\u5176\u4ed6GDN\u7684\u7db2\u7ad9\u6216\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f\u3002\u4f46\u6211\u4e0d\u559c\u6b61\u4f7f\u7528\u9019\u7a2e\u5ee3\u544a\u6a23\u5f0f\uff0c\u4e00\u4f86\u5ee3\u544a\u8868\u73fe\uff08\u4ee5\u9ede\u64ca\u7387\u53ca\u8f49\u63db\u7387\u8861\u91cf\uff09\u4e26\u4e0d\u662f\u592a\u597d\uff0c\u4e8c\u4f86\u9019\u7a2e\u5ee3\u544a\u500b\u4eba\u611f\u89ba\u4e0d\u751a\u7f8e\u89c0\u751a\u81f3\u6709\u7a2e\u4f4e\u6a94\u7684\u611f\u89ba\u3002<\/span><\/p>\n

\"gdntextads\"<\/p>\n

 <\/p>\n

\u5716\u50cf\u5ee3\u544a<\/span><\/h3>\n

\u6700\u5e38\u7528\u7684GDN\u5ee3\u544a\u6a23\u5f0f\uff0c\u6211\u5011\u5e38\u7a31\u70baGDN Banner\ufe51Banner\u5ee3\u544a\u751a\u81f3\u76f4\u63a5\u53eb\u5b83\u4f5cGDN\u3002\u4f60\u53ef\u4ee5\u5728Display Campaign\u4e2d\u8a2d\u5b9a\u5716\u50cf\u5ee3\u544a\uff0c\u4e26\u53ef\u9078\u64c7\u4ee5\u52d5\u614b\u6216\u975c\u614b\u683c\u5f0f\u5448\u73fe\u5ee3\u544a\u3002\u76f8\u8f03\u65bc\u7d14\u6587\u5b57\u7684GDN\u5ee3\u544a\uff0c\u7121\u7591\u8f03\u5438\u5f15\u53ca\u7f8e\u89c0\u3002<\/span><\/p>\n

\"gdnimageads\"<\/p>\n

 <\/p>\n

\u5f71\u7247\u5ee3\u544a<\/span><\/h3>\n

\u9019\u7a2e\u5ee3\u544a\u65b9\u5f0f\u975e\u5e38\u8fd1\u4f3c\u5728YouTube\u4e0a\u89c0\u770b\u5f71\u7247\u524d\u7684\u4e00\u6bb5\u5f71\u7247\u6216\u4e2d\u9593\u63d2\u64ad\u7684\u5f71\u7247\u5ee3\u544a\uff0c\u4f46\u53ea\u4e0d\u904e\u4ed6\u4e0d\u662f\u5728Youtube,\u800c\u662f\u5728\u5176\u4ed6GDN\u7684\u7db2\u7ad9\u7576\u4e2d\u3002\u8207\u6587\u5b57\u5ee3\u544a\u4e00\u6a23\uff0c\u4f60\u4e0d\u80fd\u5728Display Campaign\u4e2d\u8a2d\u5b9a\u5f71\u7247\u7684GDN\u5ee3\u544a\uff0c\u4f46\u4f60\u53ef\u4ee5\u5728\u8a2d\u5b9aVideo\u5ee3\u544a\u7684\u6642\u4faf\u52fe\u9078\u201dVideo Partner on the Display Network\u201d, \u90a3\u4f60\u7684\u5ee3\u544a\u9664\u4e86\u5728Youtube\u770b\u5230\u5916\uff0c\u4e5f\u6703\u5728\u4e00\u4e9bGDN\u7db2\u7ad9\u6216\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f\uff08Video Partner) \u4e2d\u64ad\u653e\u3002\u8981\u6ce8\u610f\uff0c\u4f60\u4e0d\u53ef\u4ee5\u55ae\u7368\u9078\u53d6\u53ea\u5728GDN \u64ad\u653e\u5f71\u7247\u5ee3\u544a\uff0c\u4f60\u5fc5\u9700\u540c\u6642\u5728Youtube\u6295\u653e\u5f71\u7247\u5ee3\u544a\u624d\u884c\u3002<\/span><\/p>\n

\"gdnvideoads\"<\/p>\n

 <\/p>\n

GDN\u56de\u61c9\u5f0f\u5ee3\u544a<\/span><\/h3>\n

\u4f60\u53ef\u4ee5\u5728Display Campaign\u4e2d\u8a2d\u5b9a\u56de\u61c9\u5f0f\u5ee3\u544a\u3002\u6709\u5225\u65bc\u7d14\u6587\u5b57GDN\u5ee3\u544a\u6216\u662f\u5716\u50cfGDN\u5ee3\u544a\uff0c\u9019\u7a2e\u5ee3\u544a\u5f62\u5f0f\u5f80\u5f80\u662f\u6587\u5b57\u548c\u5716\u50cf\u7d66\u5408\u6240\u5c55\u73fe\u51fa\u4f86\u3002\u800c\u6700\u7279\u5225\u7684\u5730\u65b9\u662f\u5ee3\u544a\u6703\u96a8\u4f4f\u5c55\u793a\u7684\u5ee3\u544a\u7a7a\u9593\u53bb\u8abf\u6574\u5927\u5c0f\ufe51\u683c\u5f0f\u53ca\u9577\u5ea6\uff0c\u4f7f\u5230\u6b64\u5ee3\u544a\u53ef\u4ee5\u5728\u7d55\u5927\u90e8\u4efd\u7db2\u7ad9\u6216\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f\u64ad\u653e\uff0c\u4e0d\u53d7\u5176\u7a7a\u9593\u53ca\u5927\u5c0f\u6240\u9650\u5236\u3002\u800c\u53e6\u5916\u6700\u5f37\u7684\u5730\u65b9\u662f\u4ed6\u53ef\u4ee5\u5bb9\u8a31\u4f60\u540c\u6642\u4e0a\u8f095\u5f35\u5716\u50cf\ufe515\u500b\u6a19\u984c\ufe515\u500b\u63cf\u8ff0\u53ca5\u500b\u6a19\u8a8c\uff0cGoogle\u6703\u81ea\u52d5\u5e6b\u4f60\u5c55\u793a\u6700\u597d\u7684\u914d\u642d\u7d44\u5408\uff0c\u63d0\u5347\u5ee3\u544a\u8868\u73fe\u3002\u9019\u7a2e\u5ee3\u544a\u88fd\u4f5c\u7c21\u55ae\uff0c\u65b9\u4fbf\u4e2d\u5c0f\u4f01\u696d\u3002\u5176\u5c55\u73fe\u65b9\u5f0f\u4ea6\u53ef\u4ee5\u986f\u793a\u70ba \u539f\u751f\u5ee3\u544a<\/a>\uff0c\u66f4\u6613\u4ee4\u4eba\u9ede\u64ca\u53ca\u8212\u670d\u3002<\/span><\/p>\n

\"gdnadsresponsiveads\"<\/p>\n

\"gdnadsresponsiveads\"<\/p>\n

 <\/p>\n

Gmail\u5ee3\u544a<\/span><\/h3>\n

Gmail \u520a\u767b\u81ea\u8a02\u5ee3\u544a\uff0c\u8b93\u76ee\u6a19\u5ba2\u7fa4\u5728\u6536\u4ef6\u7bb1\u4e2d\u5132\u5b58\u3001\u8f49\u5bc4\u548c\u6253\u958b\u60a8\u7684\u5ee3\u544a\u3002\u5982\u6709\u8208\u8da3\u4e86\u89e3\u66f4\u591a\uff0c\u53ef\u95b1\u8b80\u6211\u7684\u53e6\u4e00\u7bc7\u6587\u7ae0\u300aGMAIL ADS \u5b8c\u5168\u8a2d\u5b9a\u624b\u518a\u300b\u3002<\/span><\/p>\n

\"gdnadsgmailads\"<\/p>\n

 <\/p>\n

GDN\u5ee3\u544a\u53d7\u773e\u8a2d\u5b9a
\n<\/span><\/h2>\n

\u548cFacebook\u5ee3\u544a\u76f8\u4f3c\uff0c\u4f60\u53ef\u4ee5\u6709\u6210\u5343\u4e0a\u842c\u7684\u5ee3\u544a\u53d7\u773e\u8a2d\u5b9a\u4efb\u541b\u9078\u64c7\u3002\u6211\u5617\u8a66\u5c07GDN\u5ee3\u544a\u53d7\u773e\u8a2d\u5b9a\u5206\u62106\u5927\u985e\uff1a<\/p>\n

\u6309\u4eba\u53e3\/\u65cf\u7fa4(Demographic)<\/strong>:\u00a0<\/span>\u628a\u5ee3\u544a\u6295\u653e\u7d66\u4e0d\u540c\u5e74\u9f61\ufe51\u4e0d\u540c\u6027\u5225\u751a\u81f3\u5728\u67d0\u4e9b\u570b\u5bb6\u4f60\u53ef\u4ee5\u8a2d\u5b9a\u628a\u5ee3\u544a\u6295\u653e\u5230\u4e0d\u540c\u6536\u5165\u7684\u65cf\u7fa4\u4e0a\u3002<\/span><\/p>\n

\u6309\u4e3b\u984c\uff08Topic)<\/strong>: \u4f60\u53ef\u4ee5\u628a\u5ee3\u544a\u6295\u653e\u5230\u67d0\u500b\u4e3b\u984c\u7684\u7db2\u7ad9\u6e05\u55ae\u4e0a\u3002\u5047\u8a2d\u4f60\u9078\u64c7\u4e86\u201d\u6c7d\u8eca\uff08Autos & Vehicles\uff09\u201c\u4f5c\u4f60\u7684\u4e3b\u984c\uff0c\u90a3\u4f60\u7684\u5ee3\u544a\u5c31\u6703\u6d3e\u5230\u6709\u5c6c\u65bc\u6c7d\u8eca\u4e3b\u984c\u7684\u7db2\u7ad9<\/span><\/p>\n

\u6309\u4f4d\u7f6e (Placement)<\/strong>:\u00a0<\/span>\u628a\u5ee3\u544a\u6295\u653e\u5728\u6307\u5b9a\u7684\u7db2\u7ad9\u6216\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f\u4e0a<\/span><\/p>\n

\u6309\u8208\u8da3 (Interest)<\/strong>: Google \u6703\u4ee5\u53d7\u773e\u7684\u4e0a\u7db2\u700f\u89bd\u7fd2\u6163\u53ca\u559c\u597d \u5b9a\u7fa9\u6210\u4e0d\u540c\u7a2e\u985e \u8208\u8da3\u7684\u53d7\u773e\uff0c\u5ee3\u544a\u5546\u53ef\u6295\u653e\u5ee3\u544a\u81f3\u67d0\u9078\u5b9a\u4e4b\u8208\u8da3\u7684\u53d7\u773e\u7fa4<\/span><\/p>\n

\u6309\u81ea\u8a02\u610f\u5716 (Custom Intent)<\/strong>:\u00a0\u00a0<\/span>Google\u6700\u65b0\u958b\u767c\u4e86 Custom Intent\uff0c\u4ee5 Machine Learning \u5b78\u7fd2\u53d7\u773e\u7684\u884c\u70ba\uff0c\u4f8b\u5982\u6700\u8fd1\u5728\u770b\u4ec0\u9ebc\u6216\u641c\u5c0b\u4ec0\u9ebc\uff0c\u8b93\u5ee3\u544a\u5546\u81ea\u884c\u8a2d\u5b9a\u548c\u81ea\u5df1\u7522\u54c1\u6216\u670d\u52d9\u76f8\u985e\u7684\u53d7\u773e\uff0c\u518d\u628a\u5ee3\u544a\u6295\u653e\u7d66\u8a72\u53d7\u773e\u7fa4\u3002\u60a8\u4e5f\u53ef\u8f38\u5165\u8207\u7522\u54c1\u6216\u670d\u52d9\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u3001\u7db2\u5740\u548c\u61c9\u7528\u7a0b\u5f0f\uff0c\u81ea\u884c\u754c\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3002Google Ads \u5c31\u6703\u5728\u7db2\u9801\u3001\u61c9\u7528\u7a0b\u5f0f\u548c\u5f71\u7247\u4e0a\uff0c\u5411\u53ef\u80fd\u5c0d\u9019\u4e9b\u95dc\u9375\u5b57\u611f\u8208\u8da3\u7684\u7528\u6236\u986f\u793a\u5ee3\u544a\u3002\u00a0<\/span><\/p>\n

\u518d\u884c\u92b7 (Remarketing)<\/strong>: \u4ee5\u88fd\u4f5c\u518d\u884c\u92b7\u5ee3\u544a\u7684\u65b9\u5f0f\uff0c\u5728 Google Display Network\u4e0a\u5411\u66fe\u548c\u4f60\u6709\u4e92\u52d5\u7684\u53d7\u773e\u5c55\u793a\u5ee3\u544a\u00a0<\/span><\/p>\n

 <\/p>\n

\u8a2d\u5b9a\u4f60\u7684\u7b2c\u4e00\u500bGDN\u5ee3\u544a \uff08GDN\u5ee3\u544a\u6559\u5b78)<\/span><\/h2>\n

\u5148\u6309\u85cd\u8272\u7684 + , Add A New Campaign<\/span><\/p>\n

\"\"<\/p>\n

\u7136\u5f8c\u9078\u64c7Create a campaign without a goal\u2019s guidance\uff0c\u518d\u9078\u64c7Display<\/span><\/p>\n

\"gdnadssetup\"<\/p>\n

\u9078\u64c7 Standard Display Campaign \u9664\u975e\u4f60\u60f3\u5275\u5efaGmail Ads<\/span><\/p>\n

\"\"<\/p>\n

\u8a2d\u5b9a\u4f60\u7684\u5ee3\u544a\u7cfb\u5217\u540d\u7a31\uff0c\u518d\u6311\u9078\u8a9e\u8a00\u3002\u5728Bidding\u7684\u90e8\u4efd\uff0c\u6211\u5efa\u8b70\u4f60\u76f4\u63a5\u9078\u201dOr, select a bid strategy directly\", \u90a3\u5c31\u4e0d\u9700Google\u5e6b\u4f60\u63a8\u4ecb\u3002\u00a0<\/span><\/p>\n

\"gdnadssetup\"<\/p>\n

 <\/p>\n

\u5982\u679c\u4f60\u5b8c\u5168\u77e5\u9053\u81ea\u5df1\u7684\u5ee3\u544a\u6548\u76ca\uff0c\u4f8b\u5982\u62ff\u53d6\u4e00\u500b\u8f49\u63db\u7684\u5e73\u5747\u6210\u672c (CPA)\uff0c\u4f60\u5c31\u53ef\u4ee5\u9078\u64c7Target CPA (\u76ee\u6a19\u6bcf\u6b21\u52d5\u4f5c\u7af6\u50f9)\u4f5c\u70ba\u4f60\u7684Bidding Strategy\uff0c\u8b93Google Ads\u7cfb\u7d71\u81ea\u52d5\u512a\u5316\u3002\u5982\u679c\u4f60\u5728\u5ee3\u544a\u7684\u524d\u671f\uff0c\u4e0d\u77e5\u9053CPA\u591a\u5c11\uff0c\u53ea\u60f3\u70ba\u81ea\u5df1\u7684\u7db2\u7ad9\u62ff\u5230\u6700\u591a\u7684\u6d41\u91cf\u7684\u8a71\uff0c\u90a3\u4f60\u5c31\u61c9\u8a72\u9078\u64c7Maximize Click (\u722d\u53d6\u6700\u591a\u9ede\u64ca\u7af6\u50f9)\uff0c\u4e00\u5b9a\u8981\u8a18\u5f97\u8a2d\u5b9aMaximize cost per click bid limit\uff0c\u5426\u5247\u6700\u7d42\u7684CPC\u6709\u53ef\u80fd\u5347\u5230\u5341\u591a\u584a\u3002\uff08GDN\u8cbb\u7528\uff1a\u5efa\u8b70\u9999\u6e2f\u5730\u5340\u7684\u5ee3\u544aCPC Bid Limit \u8a2d\u5728HK$3-HK$8)\u3002\u4e4b\u5f8c\u6211\u6703\u548c\u5927\u5bb6\u63a2\u8a0e\u4e0d\u540c\u7684Bidding Strategy \u7af6\u50f9\u7b56\u7565\uff0c\u656c\u8acb\u671f\u5f85\uff01<\/p>\n

\"gdnadssetup\"<\/p>\n

 <\/p>\n

\u63a5\u4e0b\u4f86\u5c31\u662f\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\uff08Targeting)\uff0c\u6309\u7167\u4e0a\u9762\u4ecb\u7d39\uff0c\u4f60\u53ef\u4ee5\u9078\u64c7\u76f8\u95dc\u7684\u898b\u6a19\u53d7\u773e\uff0c\u5305\u62ecAudience, Demographic, Keyword, Topics\u548cPlacement\u7b49\u7b49\u3002\u5982\u679c\u4f60\u60f3\u77e5\u9053\u8a73\u7d30\u7684\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\uff0c\u6211\u63a8\u4ecb\u4f60\u770b\u9019\u500bYoutube \u5f71\u7247\u201cGDN\u5ee3\u544a – \u5982\u4f55\u8a2d\u5b9a\u76ee\u6a19\u5c0d\u8c61<\/a>\"(\u7bc0\u9304\u81ea<<GDN\u5ee3\u544a (Google \u591a\u5a92\u9ad4\u5ee3\u544a) \u8981\u600e\u6a23\u505a<\/a>>>)<\/span><\/p>\n

\"gdnadssetup\"<\/p>\n

 <\/p>\n

\u4e0b\u4e00\u6b65\u662fTargeting expansion\uff0c\u5efa\u8b70\u628a\u5b83\u95dc\u6389\uff0c\u56e0\u70ba\u4ed6\u6703\u81ea\u52d5\u628aTargeting\u52a0\u95ca\uff0c\u4ee4\u4f60\u82b1\u8cbb\u66f4\u591a\u3002\u5728Ad Group Bid\u4e2d\uff0c\u5efa\u8b70\u5148\u653eHK$3.5\u3002\u8a18\u5f97\u5728GDN Campaign\u4e2d\uff0c\u7531\u65bc\u4e0d\u50cfSearch Campaign\u4e2d\u6709Keyword Level \u7684Bidding\uff0c\u6240\u4ee5\u5728GDN Campaign\u4e00\u822c\u662f\u5728Ad Group Level\u8a2d\u5b9aBidding\u7684<\/span><\/p>\n

 <\/p>\n

\"\"<\/span><\/p>\n


\n\u4e4b\u5f8c\u4f86\u5230Create Your Ads\u4e86\uff0c\u5982\u679c\u4f60\u6c92\u6cd5\u81ea\u5df1\u88fd\u9020\u7f8e\u89c0\u7684Visual\uff0c\u53ef\u4ee5\u9078\u64c7Google Ads\u5167\u7684Responsive Display Ad\uff0c\u9019\u662f\u57fa\u65bc\u4f60\u6240\u4e0a\u50b3\u7684\u5716\u7247\u3001\u6587\u5b57\u548c\u5f71\u7247\uff0c\u8b93\u7cfb\u7d71\u81ea\u52d5\u5e6b\u52a9\u4f60\u5efa\u7acb\u5ee3\u544a\u3002\u5982\u679c\u4f60\u6bd4\u8f03\u60f3\u4f7f\u7528\u81ea\u5df1\u7684Creative\uff0c\u4f60\u53ef\u4ee5\u7528Jpg, png, gif \u53ca html5 \u7684\u683c\u5f0f\uff0c\u8a18\u5f97File Size\u8981\u4f4e\u65bc150kb\uff0c\u800cDimension\u5efa\u8b70\u7528300x250, 728x90, 336x280, 300x600\u548c320x100\uff0c\u9019\u4e9bDimension\u57fa\u672c\u4e0a\u5df2\u7d93\u8986\u84cb\u4e8680%\u7684Placement\u4e86\uff01<\/span><\/p>\n

\u5982\u679c\u4f60\u60f3\u77e5\u9053\u66f4\u591a\u95dc\u65bcGDN\u5ee3\u544a\u8a2d\u8a08\u7684\u5c3a\u5bf8\u548c\u683c\u5f0f\uff0c\u53ef\u4ee5\u53c3\u8003\u6211\u65e9\u524d\u95dc\u65bcGDN\u8a2d\u8a08\u7684\u6587\u7ae0<<\u3010JPEG,GIF\u6216\u662fHTML5\u3011GDN\u5ee3\u544a\u683c\u5f0f\u4ecb\u7d39\u53ca\u6bd4\u8f03<\/a>>><\/p>\n

\"gdnadssetup\"<\/p>\n

\u7576\u7136\uff0c\u5982\u679c\u4f60\u7684Visual\u5df2\u7d93\u9810\u6e96\u597d\uff0c\u4f60\u53ef\u4ee5\u76f4\u63a5\u628a\u6a94\u6848\u4e0a\u50b3\uff0c\u4e26\u8a2d\u7f6e\u597dFinal URL (Landing Page)<\/span><\/p>\n

\"gdnadssetup\"<\/p>\n

\"gdnadssetup\"<\/p>\n

\u7576\u4f60\u770b\u5230\u9019\u500bCongratulations\uff0c\u70ba\u81ea\u5df1\u62cd\u4e00\u62cd\u638c\uff0c\u56e0\u70ba\u4f60\u5df2\u7d93\u628aGDN\u5ee3\u544a\u8a2d\u5b9a\u597d\u4e86\uff01<\/span><\/p>\n

\"gdnadssetup\"<\/p>\n

 <\/p>\n

GDN\u5ee3\u544a\u512a\u5316\u5c0f\u8cbc\u58eb<\/h2>\n

<\/h2>\n

 <\/p>\n

\u5148\u5f9e\u518d\u884c\u92b7GDN\u5ee3\u544a(Remarketing) \u8457\u624b<\/span><\/h3>\n

\u5982\u679c\u4f60\u5f9e\u4f86\u6c92\u6709\u8a66\u904eGDN\u5ee3\u544a\u800c\u4e14\u6bcf\u6708\u9810\u7b97\u4e0d\u7b97\u8d85\u7d1a\u591a\u7684\u6642\u4faf\uff0c\u6211\u5efa\u8b70\u4f60\u5148\u5617\u8a66\u904b\u884c\u518d\u884c\u92b7GDN\u5ee3\u544a(Remarketing)\u770b\u770b\u6210\u6548\u5982\u4e0b\u3002\u518d\u884c\u92b7\u5ee3\u544a\u7528\u6bd4\u8f03\u7c21\u55ae\u7684\u65b9\u4fbf\u89e3\u91cb\u5c31\u662f\u628a\u5ee3\u544a\u6295\u653e\u5230\u66fe\u8207\u4f60\u6709Interaction\u7684\u5ba2\u4eba\uff08\u4f8b\u5982\uff1a\u66fe\u5230\u8a2a\u4f60\u7684\u7db2\u7ad9\u7684\u4eba\u751a\u81f3\u662f\u66fe\u628a\u7522\u54c1\u52a0\u5165\u5230\u8cfc\u7269\u8eca\u7684\uff09\u3002\u5047\u5982\u9019\u4e9b\u5c0d\u4f60\u6709\u4e00\u5b9a\u8a8d\u8b58\u7684\u5ba2\u4eba\u4f60\u90fd\u4e0d\u80fd\u628a\u4ed6\u5011\u8f49\u63db\u6210\u5ba2\u4eba\uff0c\u66f4\u6cb3\u6cc1\u662f\u4e00\u4e9bCold Customer? \u6240\u4ee5\u5c0d\u4e2d\u5c0f\u4f01\u4f86\u8aaa\uff0c\u53ef\u4ee5\u5148\u8a66\u4e00\u4e0b\u518d\u884c\u92b7GDN\u5ee3\u544a(Remarketing)\u624d\u6162\u6162\u64f4\u5c55\u4f60\u5ee3\u544a\u7684\u53d7\u773e\u3002 <\/span><\/p>\n

I<\/span>\u5982\u60f3\u77e5\u66f4\u591aRemarketing\u5ee3\u544a\u7684\u7528\u6cd5\uff0c\u53ef\u53c3\u95b1\u6211\u5011\u7684\u6587\u7ae0<<GDN REMARKETING\u5ee3\u544a\u6559\u5b78| \u8a2d\u5b9a\u3001\u539f\u7406\u53ca\u597d\u8655<\/a>>><\/span><\/p>\n

 <\/p>\n

\u904b\u7528Custom Intent\u627e\u5c0b\u6f5b\u5728\u5ba2\u6236<\/span><\/h3>\n

\u76f8\u6bd4\u65bc\u6309\u8208\u8da3\u6216\u6309\u4eba\u53e3\/\u65cf\u7fa4 \u4f86\u8a2d\u5b9a\u76ee\u6a19\u53d7\u773e\uff0cCustom Intent (\u6309\u81ea\u8a02\u610f\u5716)\u6703\u4f86\u5f97\u66f4\u52a0\u7cbe\u6e96\uff0c\u5ee3\u544a\u7684\u8868\u73fe\u76f8\u5c0d\u4e5f\u660e\u986f\u8f03\u597d\u3002<\/span>
\n<\/span><\/p>\n

\u6b65\u9a5f1<\/strong>: \u9078\u64c7 \u201cWhat they are actively researching or planning(In-market and custom intent)\u201d<\/span><\/p>\n

\"gdnadscustomintent\"<\/p>\n

 <\/p>\n

\u6b65\u9a5f2<\/strong>: Select \u201d+ New Custom Intent Audience\u201d.<\/span><\/p>\n

\"gdnadscustomintent\"<\/p>\n

\u6b65\u9a5f3<\/strong>: \u4f60\u53ef\u8f38\u5165URL \u6216\u95dc\u9375\u5b57\u4f86\u5b9a\u4f4d\u90a3\u4e9b\u8fd1\u4f86\u7a4d\u6975\u5728Google Search \u6216\u5176\u4ed6\u5730\u65b9\u641c\u5c0b\u6216\u95b1\u8b9a\u76f8\u95dc\u8cc7\u6599\u7684\u53d7\u773e\u3002<\/span><\/p>\n

\"gdnadscustomintent\"<\/p>\n

\u5927\u529f\u544a\u6210\uff01\u4f60\u5c31\u53ef\u4ee5\u5728Custom Intent Audience \u770b\u5230\u201cSEM\u201d\u9019\u500b\u9078\u9805\uff01<\/span><\/p>\n

\"gdbadscustomintent\"<\/h3>\n

<\/h3>\n

 <\/p>\n

\u6392\u9664\u8868\u73fe\u5dee\u7684\u520a\u767b\u4f4d\u7f6e<\/span><\/h3>\n

\"gdsbadplacement\"<\/p>\n

 <\/p>\n

\u5230GDN Campaign\u7684\u9078\u64c7Placement\uff0c\u518d\u6309Where Ads Shown\u6216See Where Your Ads Appeared (\u5982\u4e0a\u5716)\uff0c\u4f60\u5c31\u770b\u5230\u5982\u4e0b\u5716\u7684\u4e00\u5927\u5806Placement<\/span><\/p>\n

\"gdnadsbadplacement\"<\/p>\n

 <\/p>\n

\u4f60\u6703\u770b\u5230\u6709\u5f88\u591a\u90fd\u662fMobile Application\u7684Placement\uff0c\u800c\u6309\u5728Mobile App\u4e0a\u7684\u5ee3\u544a\u7684\u6a5f\u6703\u5f88\u4f4e\uff0cConvert\u7684\u6a5f\u6703\u5f88\u4f4e\uff0c\u9664\u975e\u4f60\u662f\u8d70Remarketing\u5ee3\u544a\uff0c\u5426\u5247\u5341\u5206\u5efa\u8b70\u4f60\u628aMobile Apps\u6392\u9664\u3002\u63d0\u63d0\u4f60\uff0c\u4ee5\u524d\u53ef\u4ee5\u5728Placement\u4e0aexclude \u201cadsenseformobileapps.com\u201d\u53bb\u6392\u9664\u6240\u6709Mobile App\uff0c\u4e0d\u904e2018\u5e74\u5e95Google Ads\u5df2\u7d93\u628a\u9019\u500b\u9078\u9805\u5220\u9664\u4e86<\/span><\/p>\n

\u9664\u4e86Mobile App\u4ee5\u5916\uff0c\u5176\u4ed6Website\u7684Placement\u4e5f\u8981\u6aa2\u67e5\u6e05\u695a\uff0c\u56e0\u70ba\u67d0\u4e9b\u7db2\u7ad9\u53ef\u80fd\u662fContent Farm\u6216\u5c0f\u8aaa\u7db2\u7ad9\uff0c\u9019\u4e9bPlacement\u7684\u8cea\u7d20\u4e00\u822c\u8f03\u5dee\uff0c\u8a18\u5f97\u4e5f\u8981\u6392\u9664\u3002\u4f8b\u5982topquiz.me CTR\u53bb\u5230\u5341\u5e7e%\uff0c\u5f88\u5927\u6a5f\u6703\u8a72\u7db2\u7ad9\u7684\u5f88\u591aAd Overlay\uff0c\u4e5f\u8a18\u5f97\u8981\u6392\u9664\u3002\u00a0<\/span>
\n<\/span><\/p>\n

 <\/p>\n

\u5b9a\u671f\u67e5\u770b\u5ee3\u544a\u7684\u6bcf\u9ede\u64ca\u50f9\u9322\u53ca\u9ede\u64ca\u7387<\/span><\/h3>\n

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 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In addition to the Google Search ads that we are all aware of, Google Display Ads (or more often referred as GDN ads) and Video ads (often referred as GDN ads)\u00a0 are also the common ones. Today, I want to focus on introducing GDN (Google Display Network) ads. There are various ad display styles for […]<\/p>\n","protected":false},"author":6,"featured_media":15866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-15864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/15864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=15864"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/15864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/15866"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=15864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=15864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=15864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}