{"id":15974,"date":"2019-10-16T16:52:00","date_gmt":"2019-10-16T16:52:00","guid":{"rendered":"https:\/\/www.kickads.co\/?p=15974"},"modified":"2019-10-16T16:52:00","modified_gmt":"2019-10-16T16:52:00","slug":"a-complete-guide-to-google-responsive-display-ads","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/a-complete-guide-to-google-responsive-display-ads\/","title":{"rendered":"Google\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u7d42\u6975\u61f6\u4eba\u5305 (Responsive Display Ads)"},"content":{"rendered":"<p>\u5728\u4e4b\u524d\u7684\u6587\u7ae0\u6211\u5011\u63a2\u8a0e\u4e86GDN\u5ee3\u544a\u7684\u4e0d\u540c\u683c\u5f0f\uff0c\u8981\u589e\u52a0\u66dd\u5149\uff0c\u5c11\u4e0d\u514d\u8981\u6e96\u5099\u591a\u500b\u4e0d\u540c\u5c3a\u5bf8\u7684\u5ee3\u544a\u3002\u7531\u65bc GDN 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400;\">\u5982\u4e0a\u6240\u8ff0\uff0c\u5f80\u6642\uff0c\u5728Google\u4e0a\u8f09\u5ee3\u544a\u7684\u904e\u7a0b\u975e\u5e38\u7e41\u8907\uff0c\u5047\u5982\u4f60\u4e0d\u6e96\u5099\u6bcf\u4e00\u500b\u5c3a\u5bf8\u7684\u5ee3\u544a\uff0c\u4f60\u5176\u5be6\u7406\u8ad6\u4e0a\u662f\u4e0d\u80fd\u5145\u5206\u63a5\u89f8\u6240\u6709\u76ee\u6a19\u53d7\u773e\u3002Google\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u51fa\u73fe\u5c31\u662f\u8981\u4fee\u5fa9\u7f3a\u9677\uff0c\u5f9e\u6839\u672c\u4e0a\u4ee4\u6295\u653e\u5ee3\u544a\u7684\u7528\u6236\u66f4\u52a0\u5bb9\u6613\u63a5\u89f8\u6240\u6709\u53d7\u773e\u800c\u4e0d\u9700\u98fd\u53d7\u88fd\u4f5c\u591a\u9054\u4e8c\u5341\u500b\u5ee3\u544a\u5c3a\u5bf8\u4e4b\u82e6\u3002<\/span><\/p>\n<p><span style=\"font-size: 16px; font-weight: 400;\">\u4f60\u53ef\u4ee5\u5728Google\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u4e0a\u50b3\u591a\u5f35\u5716\u3001\u5f71\u7247\ufe51\u6a19\u8a8c\u3001\u6a19\u984c\u548c\u9577\u6a19\u984c\u7b49\u7b49\uff08\u5728\u9019\u88e1\u628a\u6240\u6709\u9019\u4e9b\u7a31\u70ba\u7d20\u6750\uff09\uff0c\u800cGoogle\u6703\u6839\u64da\u5b83\u7684\u6578\u64da\u53ca\u4f60\u5ee3\u544a\u7684\u8868\u73fe\u5411\u4f60\u7684\u5ba2\u4eba\u5c55\u793a\u4e0d\u540c\u7684\u914d\u642d\u3002<\/span><\/p>\n<p><span style=\"font-size: 16px; font-weight: 400;\"><br \/>\n\u7d20\u6750\u5305\u62ec\uff08\u6700\u591a\uff09\uff1a\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">15\u5f35\u5716\u7247<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5\u500b\u6a19\u8a8c\u00a0<\/span><\/li>\n<li>5\u6bb5\u5f71\u7247<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5\u500b\u6a19\u984c<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5\u500b\u63cf\u8ff0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1\u500b\u9577\u6a19\u984c\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1\u500b\u516c\u53f8\u540d\u7a31<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-17309\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad.png\" alt=\"Google_Responsive_Display_Ad\" width=\"1600\" height=\"926\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad-300x174.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad-1024x593.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad-768x444.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad-1536x889.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad-480x278.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u6295\u653eGoogle\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u597d\u8655<\/b><\/h2>\n<p>\u6295\u653eGoogle\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u6709\u5f88\u591a\u7684\u597d\u8655\uff0c\u6211\u6703\u5728\u4ee5\u4e0b\u7684\u5167\u5bb9\u8a73\u7d30\u8b1b\u8ff0\u4e00\u4e9b\u6700\u91cd\u8981\u7684\u512a\u9ede\u3002<\/p>\n<h3>\u4e0d\u540c\u7d44\u5408<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15983\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads.png\" alt=\"resposnivedisplayads\" width=\"692\" height=\"392\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads.png 692w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads-300x170.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads-480x272.png 480w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><\/p>\n<p>\u4f60\u552f\u4e00\u9700\u8981\u505a\u7684\u5c31\u662f\u5c07\u6240\u6709\u60f3\u50b3\u9054\u7d66\u53d7\u773e\u7684\u5716\u7247\u548c\u4fe1\u606f\u4e0a\u50b3\u5230Google\u591a\u5a92\u9ad4\u806f\u64ad\u7db2(GDN)\u3002Google\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u6703\u7372\u53d6\u9019\u4e9b\u4fe1\u606f\uff0c\u7136\u5f8c\u81ea\u52d5\u4ee5\u5404\u7a2e\u4e0d\u540c\u7684\u7d20\u6750\u7d44\u5408\u6295\u653e\u5ee3\u544a\u3002 \u501f\u52a9Machine Learning or A.I\uff0cGoogle\u6703\u81ea\u52d5\u914d\u642d\u6700\u4f73\u7684\u7d20\u6750\u7d44\u5408\u5411\u4f60\u7684\u5ba2\u6236\u5c55\u793a\u5ee3\u544a\u3002<\/p>\n<h3>\u6070\u7576\u5730\u7e2e\u653e\u548c\u512a\u5316\u5ee3\u544a<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15984\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads1.png\" alt=\"resposnivedisplayads\" width=\"644\" height=\"364\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads1.png 644w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads1-300x170.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads1-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads1-480x271.png 480w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15985\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads2.png\" alt=\"resposnivedisplayads2\" width=\"644\" height=\"364\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads2.png 644w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads2-300x170.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads2-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayads2-480x271.png 480w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/p>\n<p>\u6070\u7576\u5730\u7e2e\u653e\u548c\u512a\u5316\u5ee3\u544a\u662f Google \u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u6700\u5927\u8ce3\u9ede\u4e4b\u4e00\u3002 \u5982\u4e4b\u524d\u6240\u8ff0\uff0c\u4f60\u4e0d\u518d\u9700\u8981\u70ba\u6bcf\u500b\u5ee3\u544a\u677f\u4f4d\u5efa\u7acb\u4e0d\u540c\u5927\u5c0f\u7684\u5ee3\u544a\uff0c\u56e0\u70ba\u4f60\u53ea\u9700\u8981\u628a Key Visual \u4e0a\u50b3\u5230 Google Ads\uff0c\u5728\u5ee3\u544a\u6295\u653e\u5f8c\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u628a\u4f60\u4e0a\u50b3\u7684 Key Visual \u4ee5\u53ca\u5176\u4ed6\u8cc7\u6599\uff0c\u6839\u64da\u4e0d\u540c\u5ee3\u544a\u677f\u4f4d\u81ea\u52d5\u7e2e\u653e\uff0c\u8b93\u4f60\u548c\u4f60\u7684 Designer \u53ef\u4ee5\u6ce8\u5c08\u65bc\u8a2d\u8a08\u4e3b\u984c\uff0c\u800c\u4e0d\u662f\u66f4\u6539\u5716\u7247\u5927\u5c0f\u7b49\u7463\u788e\u4e8b\u3002\u540c\u6642\uff0c\u7531\u65bc\u6211\u5011\u6703\u4e0a\u50b3\u5e7e\u500b\u8a2d\u8a08\u5230\u7cfb\u7d71\u4e2d\uff0cGoogle Ads \u6703\u628a\u8868\u73fe\u8f03\u597d\u7684\u8a2d\u8a08\u6295\u653e\u66f4\u597d\uff0c\u76f4\u63a5\u628a\u5ee3\u544a\u8868\u73fe\u63d0\u5347\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\u5bb9\u6613\u4f7f\u7528<\/h3>\n<p>\u8207\u65e9\u671f\u5efa\u7acb\u5ee3\u544a\u76f8\u6bd4\uff0cGoogle\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u771f\u7684\u5f88\u5bb9\u6613\u4f7f\u7528\u3002\u4f60\u53ea\u9700\u8981\u4e0a\u8f09\u5716\u7247\u548c\u6a19\u984c\uff0c\u7136\u5f8cGoogle\u5c31\u6703\u81ea\u52d5\u5e6b\u4f60\u5b8c\u6210\u4e4b\u5f8c\u7684\u6240\u6709\u6b65\u9a5f\uff0c\u4f60\u53ef\u4ee5\u7701\u537b\u6240\u6709\u8a2d\u8a08\u7684\u6642\u9593\u3002 \u6211\u5c07\u6703\u5728\u4e0b\u6587\u70ba\u5927\u5bb6\u8b1b\u8ff0\u8a2d\u5b9a\u6b65\u9a5f\uff0c\u4f60\u770b\u5b8c\u4e4b\u5f8c\u4e5f\u6703\u89ba\u5f97\u975e\u5e38\u5bb9\u6613\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\u89f8\u53ca\u7bc4\u570d\u66f4\u5ee3<\/h3>\n<p>\u5728\u4ee5\u524d\uff0c\u4f60\u9700\u8981\u70ba\u6bcf\u500b\u5ee3\u544a\u5efa\u7acb\u6700\u5c11 5 \u7a2e\u5c3a\u5bf8\u624d\u53ef\u8986\u84cb\u5927\u7d04 70-80% \u7684\u5c55\u793a\u7a7a\u9593\u3002 \u5982\u679c\u4f60\u60f3\u7372\u5f97\u66f4\u9ad8\u7684\u8986\u84cb\u7387\uff0c\u53ef\u80fd\u9700\u8981\u5efa\u7acb 8-10 \u7a2e\u5c3a\u5bf8\u3002\u4f46\u73fe\u5728\u4e0d\u7528\u518d\u9019\u6a23\u505a\u4e86\uff0cGoogle \u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u53ef\u4ee5\u767c\u63ee\u6240\u6709\u6f5b\u529b\uff0c\u78ba\u4fdd\u4f60\u7684\u5ee3\u544a\u63a5\u89f8\u6700\u591a\u7684\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\u539f\u751f\u5ee3\u544a<\/h3>\n<p>\u539f\u751f\u5ee3\u544a\u901a\u5e38\u662f\u7531\u5716\u7247\u548c\u6587\u5b57\u69cb\u6210\u7684\uff0c\u5728\u5916\u89c0\u770b\u8d77\u4f86\u66f4\u878d\u5165\u7db2\u7ad9\u7576\u4e2d\uff0c\u4e0d\u8457\u75d5\u8de1\uff0c\u7c21\u55ae\u4f86\u8aaa\uff0c\u5b83\u4e0d\u6703\u7a81\u7136\u5728\u9801\u9762\u5f48\u51fa\u6216\u6c38\u9060\u505c\u7559\u5728\u89d2\u843d\uff0c\u8b93\u4eba\u53cd\u611f\u3002\u539f\u751f\u5ee3\u544a\u4e00\u5411\u4f60\u6709\u8f03\u9ad8\u7684\u9ede\u64ca\u7387\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17310\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad2.png\" alt=\"nativeads\" width=\"980\" height=\"610\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad2.png 980w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad2-300x187.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad2-768x478.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad2-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayad2-480x299.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\u6709\u95dc\u539f\u751f\u5ee3\u544a\u7684\u66f4\u591a\u8cc7\u8a0a\uff1a <a href=\"https:\/\/www.columnfivemedia.com\/the-science-behind-why-native-ads-work\">https:\/\/www.columnfivemedia.com\/the-science-behind-why-native-ads-work<\/a><\/p>\n<p>\u4ee5\u4e0a\u4ecb\u7d39\u7684\u90fd\u662fGoogle\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u597d\u8655\uff0c\u662f\u4e0d\u662f\u8822\u8822\u6b32\u52d5\u60f3\u8a66\u4e00\u4e0b\u4f46\u537b\u4e0d\u77e5\u5982\u4f55\u958b\u59cb\uff1f\u4e0d\u7528\u64d4\u5fc3 \uff0c\u6211\u6703\u5728\u9019\u88e1\u6559\u5927\u5bb6\u5982\u4f55\u8a2d\u7f6e\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u5982\u4f55\u5275\u5efa\u548c\u8a2d\u7f6eGoogle\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u5728 Standard Display Campaign \u5efa\u7acb Google \u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u3002\u6211\u5011\u5728\u65e9\u524d\u7684\u6587\u7ae0GDN\u5ee3\u544a\u5b8c\u6574\u653b\u7565\uff1a\u539f\u7406\ufe51\u8a2d\u5b9a\u53ca\u512a\u5316\u8a73\u7d30\u4e86\u8aaa\u660e\u5efa\u7acb\u7684\u65b9\u6cd5 <a href=\"https:\/\/www.kickads.co\/zh\/the-complete-guide-to-the-google-display-network-gdn\/\">GDN Remarketing \u5ee3\u544a\u6559\u5b78| \u8a2d\u5b9a\u3001\u539f\u7406\u53ca\u597d\u8655<\/a>\uff0c\u73fe\u5728\u6211\u6703\u5728\u9019\u88e1\u91cd\u9ede\u4ecb\u7d39\u5ee3\u544a\u88fd\u4f5c\u3002 <\/span><\/p>\n<p>\u9996\u5148\u5230Google Ads\uff0c\u767b\u9304\u4f60\u7684\u5e33\u6236\u3002\u767b\u9304\u5f8c\uff0c\u4f60\u6703\u5728\u4e3b\u5e33\u6236\u9801\u9762\u7684\u5de6\u5074\u770b\u5230\u4e00\u500b\u9762\u677f\uff0c\u5728\u2018Display campaign\u2019 \u4e4b\u4e0b\u662f\u2018Ad groups\u2019\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15987\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup2-1024x551.png\" alt=\"resposnivedisplayadssetup\" width=\"1024\" height=\"551\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup2-1024x551.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup2-300x161.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup2-768x413.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup2-1536x827.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup2-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup2-480x258.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup2.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u4e0b\u4e00\u6b65\uff0c\u5efa\u7acb\u4f60\u7684Google\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u3002\u8acb\u518d\u6b21\u524d\u5f80\u8a72\u9762\u677f\uff0c\u9ede\u64ca \"Ad and extensions\" \uff0c\u7cfb\u7d71\u6703\u986f\u793a\u88fd\u4f5c\u65b0\u7684 Google \u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u6216\u4e0a\u50b3\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u5169\u500b\u9078\u9805\u3002\u9078\u64c7 + Responsive Display Ad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15988\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup3-1024x734.png\" alt=\"resposnivedisplayadssetup\" width=\"1024\" height=\"734\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup3-1024x734.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup3-300x215.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup3-768x550.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup3-1536x1101.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup3-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup3-480x344.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/resposnivedisplayadssetup3.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u63a5\u4e0b\u4f86\uff0c\u4e0a\u50b3\u4f60\u60f3\u8981\u5728\u5ee3\u544a\u986f\u793a\u7684\u6240\u6709\u5716\u7247\u3001\u6a19\u984c\u548c\u5176\u4ed6\u4fe1\u606f\uff0c\u5efa\u8b70\u4f60\u4f7f\u7528\u8f03\u591a\u7684\u7d20\u6750\u4f86\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u3002\u5982\u679c\u4f60\u4e0d\u592a\u660e\u767d\u6211\u8aaa\u751a\u9ebc\uff0c\u53ef\u4ee5\u67e5\u770b\u4e0b\u5716\u7d05\u8272\u6b63\u65b9\u6846\u7684 \"Ad Strength\" \uff0cGoogle \u6703\u6307\u793a\u4f60\u5982\u4f55\u5efa\u7acb\u4e00\u500b\u8f03\u4f73\u7684 Responsive Display Ads\uff0c\u6700\u5f8c\u4e00\u6b65\u662f\u9810\u89bd\u5404\u7a2e\u5ee3\u544a\u7d20\u6750\u7d44\u5408\u548c\u5132\u5b58\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16047\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayadssetup-1024x877.jpg\" alt=\"ResponsiveDisplayAds\" width=\"1024\" height=\"877\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayadssetup-1024x877.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayadssetup-300x257.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayadssetup-768x658.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayadssetup-14x12.jpg 14w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayadssetup-480x411.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/responsivedisplayadssetup.jpg 1497w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u5b8c\u6210\u548c\u5132\u5b58\u4e4b\u5f8c\uff0c\u4f60\u552f\u4e00\u9700\u8981\u505a\u7684\u5c31\u662f\u7b49\u5f85\u6279\u51c6\u4e86\uff01<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16048\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/screenshot-2019-10-17-at-1.55.32-am.png\" alt=\"ResponsiveDisplayAds\" width=\"859\" height=\"111\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/screenshot-2019-10-17-at-1.55.32-am.png 859w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/screenshot-2019-10-17-at-1.55.32-am-300x39.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/screenshot-2019-10-17-at-1.55.32-am-768x99.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/screenshot-2019-10-17-at-1.55.32-am-18x2.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/screenshot-2019-10-17-at-1.55.32-am-480x62.png 480w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u89c0\u5bdf<\/span><\/h2>\n<p>\u6839\u64da\u6211\u7684\u500b\u4eba\u89c0\u5bdf\uff0cGoogle\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u6548\u679c\u4e0d\u5982Google\u8072\u7a31\u7684\u90a3\u6a23\u4ee4\u4eba\u610f\u5916\u53ca\u9a5a\u6b4e\u3002<\/p>\n<p>\u4f46\u662f\uff01<\/p>\n<p>\u5982\u679c\u4f60\u60f3\u5ba3\u50b3\u7684\u7522\u54c1\u65e2\u8907\u96dc\u53c8\u65b0\u7a4e\uff0c\u4e26\u4e14\u7121\u6cd5\u55ae\u7d14\u7528\u5716\u7247\u53bb\u986f\u793a\u548c\u89e3\u91cb\u6240\u6709\u5167\u5bb9\uff0c\u90a3\u9ebc\u6211\u6703\u5efa\u8b70\u4f60\u4f7f\u7528Google\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u3002\u5728\u6295\u653eGoogle\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u5f8c\uff0c\u4f60\u6703\u767c\u73fe\u6b64\u985e\u7522\u54c1\u548c\u670d\u52d9\u7684\u9ede\u64ca\u7387\u6703\u6709\u5f88\u53ef\u89c0\u7684\u6539\u5584\u3002<\/p>\n<p>\u53e6\u5916\uff0cBrand Safety \u4e5f\u662f\u4f60\u9700\u8981\u8003\u616e\u7684\u5730\u65b9\u3002 \u7562\u7adfGoogle \u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u4e26\u4e0d\u9069\u5408\u6240\u6709\u516c\u53f8\uff0c\u5f9e Brand Safety \u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u6709\u6642\u5019\u516c\u53f8\u7121\u6cd5\u63a5\u53d7\u4e0d\u77e5\u9053\u6240\u986f\u793a\u7684\u5716\u7247\u548c\u6587\u5b57\u7d44\u5408\u662f\u600e\u9ebc\u6a23\uff0c\u4ed6\u5011\u5be7\u9858\u5f9e\u982d\u5230\u5c3e\u63a7\u5236\u5ee3\u544a\u7684\u6bcf\u500b\u5c55\u793a\u90e8\u4efd\uff0c\u9019\u610f\u5473\u8457\u50b3\u7d71\u7684 Banner \u5ee3\u544a\u6703\u662f\u4ed6\u5011\u8f03\u559c\u6b61\u7684\u9078\u9805\u3002<\/p>\n<p>\u5982\u679c\u4f60\u6709\u5145\u8db3\u7684\u4eba\u624b\uff0c\u800c\u4e14\u80fd\u88fd\u9020\u7f8e\u89c0\u5c08\u696d\u6709\u7279\u8272\u7684 Creative\uff0c\u90a3\u4f60\u53ef\u7e7c\u7e8c\u4f7f\u7528\u50b3\u7d71\u7684 GDN Banner \u5ee3\u544a\uff01<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u7e3d\u7d50<\/span><\/h2>\n<p>\u6839\u64da\u6211\u7684\u7d93\u9a57\uff0c\u6211\u4e0d\u6703\u8aaa\u5b83\u7684\u8868\u73fe\u9a5a\u70ba\u5929\u4eba\u3002\u7279\u5225\u662f\u5982\u679c\u4f60\u5df2\u7d93\u6709\u4e00\u4f4d\u6216\u591a\u4f4d\u975e\u5e38\u5f37\u5927\u7684\u8a2d\u8a08\u5e2b\u53ef\u4ee5\u88fd\u4f5c\u591a\u6b3e\u7cbe\u7f8e\u53ca\u4e0d\u540c\u5c3a\u5bf8\u7684\u81ea\u5bb6 HTML5 \u5ee3\u544a\uff0c\u5176\u6548\u679c\u53ef\u80fd\u6703\u6bd4 Responsive Display Ads \u66f4\u597d\u4e00\u9ede\u3002\u4f46\u5982\u679c\u4f60\u662f\u4e2d\u5c0f\u4f01\uff0c\u6c92\u6709\u5f37\u5927\u7684\u8a2d\u8a08\u5718\u968a\uff0c\u800c\u4e14\u7d93\u5e38\u53ea\u4f7f\u7528 Stock Photo \u548c GIF \u4f5c\u70ba\u7d20\u6750<\/p>\n<p>Google \u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u6b63\u6b63\u662f\u4f60\u548c\u4f60\u7684\u4f01\u696d\uff0c\u7279\u5225\u662f\u4e2d\u5c0f\u4f01\u751a\u81f3\u5fae\u4f01\u9700\u8981\u7684\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u7528\u6700\u7c21\u55ae\u7684\u65b9\u5f0f\u5438\u5f15\u4f60\u7684\u76ee\u6a19\u5ba2\u6236\u3002\u501f\u52a9\u6a5f\u5668\u5b78\u7fd2\u7684\u6280\u8853\uff0cGoogle\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u53ef\u4ee5\u5c07\u4f60\u7684\u7d20\u6750\u4ee5\u6700\u4f73\u7d44\u5408\u7684\u65b9\u5f0f\u5c55\u793a\u7d66\u53d7\u773e\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>In the previous article, we discussed the different formats of GDN advertising. To increase exposure, it is inevitable to prepare multiple advertisements of different sizes. Due to the different sizes and sizes of advertisements on GDN, the same advertisement design needs to have more than a dozen sizes. It aimed to adapt to all available [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-15974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/15974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=15974"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/15974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/16030"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=15974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=15974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=15974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}