{"id":15995,"date":"2020-11-18T06:48:49","date_gmt":"2020-11-18T06:48:49","guid":{"rendered":"https:\/\/www.kickads.co\/?p=15995"},"modified":"2020-11-18T06:48:49","modified_gmt":"2020-11-18T06:48:49","slug":"how-to-use-google-analytics-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/how-to-use-google-analytics-step-by-step-guide\/","title":{"rendered":"GA (Google Analytics) \u6700\u8a73\u7d30\u57fa\u790e\u6559\u5b78"},"content":{"rendered":"<p>\u5982\u679c\u4f60\u4e0d\u719f\u8b58Google Analytics\uff0c\u60f3\u77e5\u9053\u5b83\u662f\u4ec0\u9ebc\u548c\u5982\u4f55\u4f7f\u7528\uff0c\u90a3\u9ebc\u4f60\u5c31\u4e00\u5b9a\u8981\u770b\u770b\u9019\u7bc7\u65b0\u624b\u6307\u5357\u3002<\/p>\n<p>\u73fe\u5728\u4ecd\u7136\u6709\u8a31\u591a\u7db2\u7ad9\u6c92\u6709\u4f7f\u7528\u6216\u8005\u5145\u4efd\u5229\u7528Google 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400;\">\u4e86\u89e3\u4f60\u7684\u8a2a\u5ba2\uff0c\u4ed6\u5011\u4f86\u81ea\u54ea\u500b\u57ce\u5e02\uff0c\u4ed6\u5011\u7684\u6027\u5225\uff0c\u5e74\u9f61\u4ee5\u53ca\u7576\u4e2d\u6709\u591a\u5c11\u767e\u5206\u6bd4\u7684\u4eba\u662f\u4f7f\u7528\u624b\u6a5f\u4e0a\u4f60\u7684\u7db2\u7ad9\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u54ea\u4e9b\u9801\u9762\u7684\u9ede\u64ca\u7387\u3001\u8df3\u51fa\u7387\u548c\u52a0\u8f09\u6642\u9593\u6700\u5dee\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u54ea\u4e9b\u9801\u9762\u7684\u8f49\u63db\u7387\u6700\u9ad8\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6709\u591a\u5c11\u8a2a\u5ba2\u8f49\u5316\u70ba\u92b7\u552e\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e86\u89e3\u4f60\u7684\u7db2\u7ad9\u901f\u5ea6<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google 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href=\"https:\/\/support.visiolink.com\/hc\/en-us\/articles\/208172269-Google-Analytics-vs-Google-Analytics-360?mobile_site=true\">\u53ef\u9ede\u64ca\u9019\u88e1\uff01<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u514d\u8cbb\u7248\u7684Google Analytics\u662f\u5b8c\u5168\u514d\u8cbb\u7684\uff08\u5ee2\u8a71\uff01\uff09\u3002Google Analytics\u53ef\u4ee5\u78ba\u4fdd\u4f60\u77e5\u9053\u6bcf\u500b\u7db2\u4e0a\u71df\u92b7\u6d3b\u52d5\u7684\u6536\u76ca\u60c5\u6cc1\uff0c\u5f9e\u800c\u53ef\u4ee5\u6539\u5584\u4f01\u696d\u7684\u6295\u8cc7\u56de\u5831\u7387\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7acb\u5373\u770b\u770b\u6211\u5011\u5982\u4f55\u501f\u52a9Google Analytics\u5b8c\u6210\u9700\u8981\u7684\u5de5\u4f5c\u5427\u3002<\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>\u7b2c1\u6b65\uff1a\u5982\u4f55\u5b89\u88ddGoogle Analytics\uff1f<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u8981\u5b89\u88dd <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><span style=\"font-weight: 400;\">Google Analytics account<\/span><\/a><span style=\"font-weight: 400;\">,\u4f60\u9700\u8981\u5275\u5efa\u4e00\u500bGoogle Analytics\u5e33\u6236\u3002 \u4f60\u53ef\u4ee5\u4f7f\u7528\u7528\u65bc\u5176\u4ed6Google\u670d\u52d9\u7684\u4e3b\u8981Google\u5e33\u6236\u4f86\u767b\u5165Google Analytics\uff0c\u4e5f\u53ef\u4ee5\u70ba\u4f60\u7684\u516c\u53f8\u5275\u5efa\u4e00\u500b\u65b0\u7684Gmail\u5e33\u6236\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8acb\u6ce8\u610f\uff0c\u4f60\u6240\u4f7f\u7528\u7684\u96fb\u5b50\u90f5\u4ef6ID\u61c9\u8a72\u662f\u4f60\u6253\u7b97\u4fdd\u7559\u7684Google\u5e33\u6236\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u5df2\u5275\u5efa\u5e33\u6236\uff0c\u8acb\u8fd4\u56de\u5230Google Analytics\u9801\u9762\uff0c\u7136\u5f8c\u9ede\u64ca\u201cSign In\u201d\u3002 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\/>\u7136\u5f8c\uff0c\u9801\u9762\u6703\u8a62\u554f\u4f60\u6709\u4f60\u60f3\u5c07Google Analytics\u61c9\u7528\u5728\u7db2\u7ad9\u6216\u662fApp\u3002\u7136\u5f8c\u6703\u8b93\u4f60\u8f38\u5165\u4f60\u696d\u52d9\u7684\u57fa\u672c\u8cc7\u8a0a\uff0c\u4f8b\u5982\u8f38\u5165\u6709\u95dc\u7db2\u7ad9\u7684\u4fe1\u606f\u3001\u5e33\u6236\u540d\u3001\u7db2\u7ad9\u540d\u7a31\u3001\u7db2\u7ad9\u7684URL\u3001\u884c\u696d\u985e\u578b\u3001\u6642\u5340\u7b49\u4fe1\u606f\u3002\u586b\u5beb\u6240\u6709\u4fe1\u606f\u5f8c\uff0c\u9ede\u64ca\u201cGet Tracking ID\u201d\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15997\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/account-sign-up.png\" alt=\"Google analytics in create a account\" width=\"2398\" height=\"1268\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/account-sign-up.png 2398w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/account-sign-up-300x159.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/account-sign-up-1024x541.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/account-sign-up-768x406.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/account-sign-up-1536x812.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/account-sign-up-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/account-sign-up-480x254.png 480w\" sizes=\"(max-width: 2398px) 100vw, 2398px\" \/><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-15998\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/account-sign-up-2.png\" alt=\"google analytics in sign up account\" width=\"2399\" height=\"1239\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/account-sign-up-2.png 2399w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/account-sign-up-2-300x155.png 300w, 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class=\"alignnone size-large wp-image-16000\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/code-paste-1024x625.png\" alt=\"\" width=\"1024\" height=\"625\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/code-paste-1024x625.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/code-paste-300x183.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/code-paste-768x469.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/code-paste-1536x938.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/code-paste-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/code-paste-480x293.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/code-paste.png 1919w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u4f60\u53ef\u4ee5\u5c07\u6b64\u4ee3\u78bc\u6dfb\u52a0\u5230WordPress\u5165\u9762\uff0c\u5c07Google Analytics\u5b89\u88dd\u5728\u4f60\u7684\u7db2\u7ad9\u4e0a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u7b2c2\u6b65\uff1a\u5728WordPress \/ Shopify\u53ca\u5176\u4ed6\u7db2\u7ad9\u5b89\u88ddGoogle Analytics<\/strong><\/h3>\n<p>\u4f60\u5fc5\u9808\u5728\u7db2\u7ad9\u6bcf\u4e00\u9801\u90fd\u5b89\u88ddGoogle Analytics\u3002 \u5c0d\u65bc\u4f7f\u7528Genesis Framework\u7684WordPress\u7db2\u7ad9\uff0c\u5b83\u5177\u6709\u4e00\u500b\u7279\u5b9a\u7684\u4f4d\u7f6e\u7a31\u70baheader and footer\uff0c\u4f60\u53ef\u4ee5\u5728\u7576\u4e2d\u6dfb\u52a0\u4ee3\u78bc\uff08\u53ef\u53c3\u8003GA\u7d66\u4f60\u7684Guideline\uff09<\/p>\n<p>\u7121\u8ad6\u4f60\u4f7f\u7528\u54ea\u7a2eWordpress\u6846\u67b6\uff0c\u4f60\u90fd\u53ef\u4ee5\u4f7f\u7528Google Analytics by Yoast plug in\u8f15\u9b06\u5728\u4f60\u7684\u7db2\u7ad9\u4e0a\u6dfb\u52a0\u4ee3\u78bc\u3002<\/p>\n<p>\u5982\u679c\u4f60\u662f\u4f7f\u7528\u7531\u6700\u7c97\u66b4\u539f\u59cb\u7684HTML\u4f86\u958b\u767c\u7db2\u7ad9\uff0c\u90a3\u4f60\u53ef\u4ee5\u5728\u7db2\u7ad9\u7684\u6bcf\u500b\u9801\u9762\u4e0a\u7684\u6a19\u8a18\u4e4b\u524d\u6dfb\u52a0\u4ee3\u78bc\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u5982\u679c\u4f60\u6709Shopify\u96fb\u5b50\u5546\u52d9\u5546\u5e97\uff0c\u5247\u9700\u8981\u5230\u4f60\u7684 \u300c\u7dda\u4e0a\u5546\u5e97 &gt; \u504f\u597d\u8a2d\u5b9a\u300d\uff0c\u5728\u300cGoogle Analytics (\u5206\u6790)\u300d\u5340\u6bb5\u4e2d\uff0c\u78ba\u8a8d\u65b9\u584a\u4e2d\u53ea\u986f\u793a\u300c\u5c07 Google \u7684\u7a0b\u5f0f\u78bc\u8cbc\u5728\u6b64\u8655\u300d\u9019\u6bb5\u6587\u5b57\uff0c\u9664\u6b64\u4e4b\u5916\u5225\u7121\u5167\u5bb9\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3\u66f4\u591a\uff1a <\/span><a href=\"https:\/\/help.shopify.com\/en\/manual\/reports-and-analytics\/google-analytics\/google-analytics-setup\"><span style=\"font-weight: 400;\">Setting up Google Analytics in Shopify<\/span><\/a><\/p>\n<p>Google Analytics\u7684\u5b89\u88dd\u65b9\u5f0f\u56e0\u5e73\u53f0\u800c\u7570\uff0c\u4f46\u96e3\u5ea6\u4e0d\u5927\u3002 \u5982\u4f60\u4e0d\u77e5\u9053\u5982\u4f55\u505a\uff0c\u5411\u4f60\u4f7f\u7528\u7684\u7db2\u7ad9\u5e73\u53f0\u67e5\u8a62\u4e26\u4e86\u89e3\u5b89\u88dd\u6b65\u9a5f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u7b2c3\u6b65\uff1a\u8a2d\u5b9a\u76ee\u6a19 \uff08Goal Set-up)<\/strong><\/h3>\n<p>\u5728\u7db2\u7ad9\u4e0a\u6dfb\u52a0\u4ee3\u78bc\/\u7a0b\u5f0f\u78bc\u5f8c\uff0c\u4f60\u9700\u8981\u5728Google Analytics\u4e0a\u5c07\u8a2d\u7f6e\u76ee\u6a19\uff0c\u4e5f\u5373\u662fGoal Setting\u3002 \u5728\u4ee5\u4e0b\u7684\u5716\u7247\u4e2d\uff0c\u4f60\u53ef\u4ee5\u5728Admin\u4e2d\u627e\u5230\u5b83\uff0c\u7136\u5f8c\u5728\u7db2\u7ad9\u7684\u201cView \u201d\u4e0b\u9ede\u64ca\u201cGoals\u201d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16015\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/goal-setup.png\" alt=\"Goal Setup in google analytics\" width=\"1292\" height=\"596\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/goal-setup.png 1292w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/goal-setup-300x138.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/goal-setup-1024x472.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/goal-setup-768x354.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/goal-setup-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/goal-setup-480x221.png 480w\" sizes=\"(max-width: 1292px) 100vw, 1292px\" \/><\/p>\n<p>\u7121\u8ad6\u662f\u7db2\u4e0a\u5546\u5e97\u9084\u662f\u535a\u5ba2\u7db2\u7ad9\uff0c\u6bcf\u500b\u7db2\u7ad9\u90fd\u5fc5\u9808\u8a2d\u7f6e\u76ee\u6a19 (Goal) \u3002 \u5982\u679c\u4f60\u4e0d\u8a2d\u5b9a\u76ee\u6a19\uff0c\u5c31\u6c38\u9060\u4e0d\u77e5\u9053\u6d41\u91cf\u662f\u5426\u70ba\u4f60\u5e36\u4f86\u4efb\u4f55\u696d\u52d9\u4e0a\u7684\u50f9\u503c\u3002<\/p>\n<p>\u5c0d\u65bc\u7db2\u4e0a\u5546\u5e97\uff0c\u4f60\u53ef\u80fd\u6703\u60f3\u77e5\u9053\u4ea4\u6613\u91cf\u3002<\/p>\n<p>\u5c0d\u65bc\u4f01\u696d\u7db2\u7ad9\uff0c\u4f60\u53ef\u80fd\u5e0c\u671b\u77e5\u9053\u63d0\u4ea4\u8868\u683c\u7684\u6578\u91cf\u3002<\/p>\n<p>\u5c0d\u65bc\u5a92\u9ad4\u6216\u535a\u5ba2\u7db2\u7ad9\uff0c\u4f60\u53ef\u80fd\u60f3\u77e5\u9053\u7528\u6236\u8a2a\u554f\u7684\u505c\u7559\u6642\u9593\u6216\u700f\u89bd\u9801\u9762\u7684\u6b21\u6578\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4f60\u61c9\u8a72\u554f\u554f\u81ea\u5df1\uff0c\u4f60\u60f3\u5b9a\u7acb\u6216\u8ffd\u8e2a\u751a\u9ebc\u76ee\u6a19\uff1f\u4ee5\u53ca\u751a\u9ebc\u76ee\u6a19\u53ef\u4ee5\u76f4\u63a5\u5e36\u4f86\u8f49\u63db\/\u5546\u696d\u50f9\u503c\uff1f<\/p>\n<p>\u8f03\u591a\u4eba\u8a2d\u5b9a\u7684Goals\u901a\u5e38\u662f\u91cf\u5ea6\u6709\u591a\u5c11\u7528\u6236\u586b\u5beb\u4e86\u4f60\u7684\u806f\u7e6b\u8868\u3001\u8a02\u95b1\u4e86\u4f60\u7684\u670d\u52d9\u3001\u4e0b\u8f09\u4f60\u7684\u7522\u54c1\u6216\u96fb\u5b50\u66f8\ufe51\u6216\u5728\u7db2\u7ad9\u8cb7\u4e86\u591a\u5c11\u6771\u897f.<\/p>\n<p>\u8f03\u5e38\u898b\u7684\u4ee5\u7528\u6236\u5b8c\u6210\u76ee\u6a19\u5f8c\u6703\u770b\u5230\u7684URL\uff0c\u4f8b\u5982\u201c\u8b1d\u8b1d\u201d\u9801\u9762\u6216\u201c\u78ba\u8a8d\u201d\u9801\u9762\u4f86\u8a08\u7b97\u76ee\u6a19\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16009\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/destination-goal.png\" alt=\"Goal Setup in google analytics\" width=\"1302\" height=\"608\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/destination-goal.png 1302w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/destination-goal-300x140.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/destination-goal-1024x478.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/destination-goal-768x359.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/destination-goal-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/destination-goal-480x224.png 480w\" sizes=\"(max-width: 1302px) 100vw, 1302px\" \/><\/p>\n<p>\u6bcf\u7576\u89f8\u767c\u5230\u6307\u5b9a\u6d3b\u52d5\u6642\uff08\u4f8b\u5982\u8a2a\u554f\u67d0\u500b\u9801\u9762\uff09\uff0cGA \u5c31\u6703\u7576\u9054\u6210\u4e86\u4e00\u500b\u76ee\u6a19\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u6709\u4e00\u500b\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\uff0c\u4f60\u5fc5\u9808\u6709\u4e00\u500b\u78ba\u8a8d\u9801\u9762\uff0c\u4f8b\u5982\u201c\u8b1d\u8b1d\u201d\u9801\u9762\u3002\u4f60\u7684\u7528\u6236\u5728\u5b8c\u6210\u8cfc\u8cb7\u5f8c\u6703\u9032\u5165\u8a72\u9801\u9762\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16014\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel.png\" alt=\"Goal value setup in google analytics\" width=\"1309\" height=\"595\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel.png 1309w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-300x136.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-1024x465.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-768x349.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-480x218.png 480w\" sizes=\"(max-width: 1309px) 100vw, 1309px\" \/><\/p>\n<p>\u4f60\u53ef\u4ee5\u70ba\u9019\u500b\u76ee\u6a19Assign\u4e00\u500b\u50f9\u503c(\u53ef\u9078\u53ef\u4e0d\u7528)\uff0c\u7136\u5f8c\u9ede\u64ca\u201cCreate Goal\u201d\u4ee5\u5b8c\u6210\u8a2d\u7f6e\u3002<\/p>\n<p>\u5982\u679c\u4f60\u60f3\u5728\u7db2\u7ad9\u4e0a\u8ffd\u8e2a\u5176\u4ed6\u985e\u4f3c\u7684\u76ee\u6a19\uff0c\u4f60\u53ef\u6309\u7167\u4e0a\u8ff0\u7684\u6b65\u9a5f\u64cd\u4f5c\u3002\u4f60\u6700\u591a\u53ef\u4ee5\u5728\u7db2\u7ad9\u4e0a\u5275\u5efa20\u500b\u76ee\u6a19\uff0c\u4e0d\u904e\u8acb\u78ba\u4fdd\u4f60\u8a2d\u5b9a\u7684\u76ee\u6a19\u662f\u6709\u610f\u7fa9\uff0c\u5c0d\u4f60\u7684\u696d\u52d9\u6709\u5e6b\u52a9\u3002 \u9019\u4e9b\u76ee\u6a19\u5305\u62ec\u92b7\u552e\u7dda\u7d22\u8868\u683c\u3001\u5b8c\u6210\u8a02\u55ae\u548c\u8a3b\u518a\u96fb\u5b50\u90f5\u4ef6\uff0c\u5177\u9ad4\u53d6\u6c7a\u65bc\u4f60\u7684\u7db2\u7ad9\u7528\u9014\u3002 \u6839\u64da\u696d\u52d9\u9700\u6c42\uff0c\u4f60\u7684\u76ee\u6a19\u53ef\u4ee5\u6709\u6240\u4e0d\u540c\u3002<\/p>\n<p>Goal Tracking\u662f\u4e00\u500b\u975e\u5e38\u5f37\u5927\u7684\u529f\u80fd\u3002\u4f60\u53ef\u4ee5\u8a18\u9304\u67d0\u6309\u9215\u7684\u9ede\u64ca\u6b21\u6578\u3001Element Change Visibility (\u4e0d\u61c2\u7ffb\u8b6f\uff09\u3001\u8a2a\u5ba2\u5411\u4e0b\u6efe\u52d5\u700f\u89bd\u7db2\u7ad9\u7684\u767e\u5206\u6bd4\u7b49\u3002\u6211\u5011\u5c07\u5728\u4e0d\u4e45\u7684\u5c07\u4f86\u9032\u884c\u7e7c\u7e8c\u8a0e\u8ad6\u9019\u65b9\u9762\uff0c\u8acb\u7b49\u5f85\u6211\u5011\u7684\u4e0b\u4e00\u7bc7\u6307\u5357\u3002 \u5728\u672c\u6587\u4e2d\uff0c\u4f60\u5c07\u8a8d\u8b58\u5230\u5982\u4f55\u8ddf\u8e2a\u7e3d\u9ad4\u6d41\u91cf\uff0c\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u71df\u92b7\u7b56\u7565\u4f86\u7372\u5f97\u8c50\u78a9\u7684\u6210\u679c\u3002 \u9019\u53ea\u662f\u4f7f\u7528Google Analytics\u7684\u57fa\u672c\u512a\u9ede\u3002<\/p>\n<p>\u9019\u88ab\u8a8d\u70ba\u662fGoogle Analytics\u4e2d\u6700\u7c21\u55ae\u7684\u8f49\u5316\u8ffd\u8e2a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u7b2c3\u6b65\uff08\u984d\u5916\u8a2d\u5b9a\uff09\uff1a\u555f\u7528\u96fb\u5b50\u5546\u52d9\u8a2d\u7f6e<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16013\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-start.png\" alt=\"Ecommerce setup in google analytics\" width=\"1908\" height=\"1199\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-start.png 1908w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-start-300x189.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-start-1024x643.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-start-768x483.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-start-1536x965.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-start-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/funnel-start-480x302.png 480w\" sizes=\"(max-width: 1908px) 100vw, 1908px\" \/><\/p>\n<p>\u5982\u679c\u4f60\u6709\u4e00\u9593\u96fb\u5b50\u5546\u52d9\u5546\u5e97\uff0c\u90a3\u9ebc\u4f60\u5fc5\u9808\u8981\u77e5\u9053\u5982\u4f55\u5728\u201cGoal Setting\u201d\u4e2d\u5c07\u201cConversion Value\u201d\u4f5c\u70ba\u201cGoal\u201d\u9032\u884c\u8ffd\u8e2a\u3002 \u4e0d\u7528\u64d4\u5fc3\u3002\u6211\u5011\u6703\u4e00\u6b65\u4e00\u6b65\u5730\u6559\u4f60\u3002\u5982\u679c\u4f60\u4f7f\u7528\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\uff0c\u4f8b\u5982Shopify\u3001SquareSpace\u6216Shopline\uff0c\u6211\u60f3\u5927\u591a\u6578\u4eba\u90fd\u6703\u4f7f\u7528\u9019\u4e9b\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\uff0c\u800c\u4e0d\u662f\u4f7f\u7528HTML5\u5f9e\u982d\u958b\u59cb\u958b\u767c\u4f60\u7684\u7db2\u7ad9\uff0c\u90a3\u76f8\u5c0d\u4e0a\u8f03\u70ba\u7c21\u55ae\u3002 \u8981\u9032\u884c\u8a2d\u7f6e\uff0c\u8acb\u5230\u201cAdmin\u201d\uff0c\u7136\u5f8c\u9078\u64c7\u201ceCommerce setting\u201d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16012\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/ecomerce-funnel.png\" alt=\"Ecommerce setup in google analytics\" width=\"1901\" height=\"748\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/ecomerce-funnel.png 1901w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/ecomerce-funnel-300x118.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/ecomerce-funnel-1024x403.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/ecomerce-funnel-768x302.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/ecomerce-funnel-1536x604.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/ecomerce-funnel-18x7.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/ecomerce-funnel-480x189.png 480w\" sizes=\"(max-width: 1901px) 100vw, 1901px\" \/><\/p>\n<p>\u555f\u7528eCommerce \u4e26\u555f\u7528 <a href=\"https:\/\/support.google.com\/analytics\/answer\/6014841?hl=en\"><u>Enhanced eCommerce Setting<\/u><\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16020\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/track-funnel.png\" alt=\"track funnel\" width=\"2360\" height=\"893\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/track-funnel.png 2360w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/track-funnel-300x114.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/track-funnel-1024x387.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/track-funnel-768x291.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/track-funnel-1536x581.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/track-funnel-18x7.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/track-funnel-480x182.png 480w\" sizes=\"(max-width: 2360px) 100vw, 2360px\" \/><\/p>\n<p>\u4f60\u9700\u8981\u6b64\u529f\u80fd\u7684\u6700\u91cd\u8981\u539f\u56e0\u662f\u4f60\u53ef\u4ee5\u901a\u904e\u555f\u7528\u6b64\u529f\u80fd\u4f86\u81ea\u52d5\u67e5\u770b\u8f49\u5316\u50f9\u503c\uff08\u4ea4\u6613\u50f9\u503c\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u7b2c4\u6b65\uff1a\u8a2d\u5b9a\u76ee\u6a19Funnel<\/strong><\/h3>\n<p>\u76ee\u6a19Funnel\u5c0d\u65bc\u696d\u52d9\u76ee\u7684\u975e\u5e38\u91cd\u8981\u3002 \u5b83\u5305\u542b\u5728\u7db2\u7ad9\u4e0a\u57f7\u884c\u64cd\u4f5c\u4e00\u7cfb\u5217\u6240\u9700\u7684\u6b65\u9a5f\u3002 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https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/setting-funnel-300x139.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/setting-funnel-1024x474.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/setting-funnel-768x355.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/setting-funnel-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/setting-funnel-480x222.png 480w\" sizes=\"(max-width: 1301px) 100vw, 1301px\" \/><\/p>\n<p>\u5c07\u958b\u95dc\u64a5\u81f3\u201cOn\u201d\u4ee5\u8a2d\u7f6e\u6e20\u9053\u9801\u9762\u3002 \u6bcf\u500b\u6b65\u9a5f\u4ee3\u8868\u4e00\u500b\u7db2\u9801\uff0c\u4f60\u7684\u7db2\u7ad9\u7528\u6236\u5fc5\u9808\u901a\u904e\u8a72\u7db2\u9801\u624d\u80fd\u5be6\u73fe\u4f60\u7684\u76ee\u6a19\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u7406\u89e3\u66f4\u591aGoal Funnel\u7684\u8a2d\u5b9a\uff1a <\/span><a href=\"https:\/\/conversionxl.com\/blog\/funnels-google-analytics\/\"><span style=\"font-weight: 400;\">https:\/\/conversionxl.com\/blog\/funnels-google-analytics\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u7b2c5\u6b65\uff1a\u5982\u4f55\u5728GA\u7372\u5f97\u7db2\u7ad9\u6d41\u91cf\u8cc7\u8a0a\uff1f<\/strong><\/h3>\n<p>\u4f60\u53ef\u4ee5\u5728Google Analytics\u7684\u9996\u9801\u4e0a\u770b\u5230\u7db2\u7ad9\u6d41\u91cf\u7684\u4fe1\u606f\u3002 \u767b\u9304\u5230Google Analytics\u5e33\u6236\u5f8c\uff0c\u9019\u662f\u4f60\u770b\u5230\u7684\u7b2c\u4e00\u9801\u3002 \u9ede\u64ca\u5de6\u5074\u7684\u201cHOME\u201d\uff0c\u4f60\u5c07\u53ef\u4ee5\u770b\u5230\u4f60\u7684Google Analytics\u7684\u4e3b\u9801\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16025\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/traffic-view-1.png\" alt=\"traffic-view\" width=\"1309\" height=\"655\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/traffic-view-1.png 1309w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/traffic-view-1-300x150.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/traffic-view-1-1024x512.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/traffic-view-1-768x384.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/traffic-view-1-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/traffic-view-1-480x240.png 480w\" sizes=\"(max-width: 1309px) 100vw, 1309px\" \/><\/p>\n<p>\u9019\u88e1\u6703\u5411\u4f60\u986f\u793a\u6700\u8fd17\u5929\u7684\u8a2a\u554f\u91cf\u3001\u7528\u6236\u6700\u5e38\u8a2a\u554f\u7684\u6642\u9593\u4ee5\u53ca\u76ee\u524d\u6709\u591a\u5c11\u4eba\u8a2a\u554f\u4f60\u7684\u7db2\u7ad9\u3002<\/p>\n<p>\u5411\u4e0b\u62c9\uff0c\u4f60\u5c07\u770b\u5230\u7db2\u7ad9\u8a2a\u5ba2\u7684\u4f86\u6e90\u3002\u4f60\u9084\u6703\u770b\u5230\u6d41\u91cf\u7684\u6e20\u9053\uff0c\u4f8b\u5982\u662f\u201c\u76f4\u63a5\u201d\u3001\u201c\u793e\u4ea4\u5a92\u9ad4\u201d\u3001\u201c\u81ea\u7136\u641c\u5c0b\u201d \u3001\u201c\u8f49\u4ecb\u201d\u548c\u201c\u5176\u4ed6\u201d\u3002 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size-large wp-image-16077\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/audienceoverview2-1024x391.png\" alt=\"audienceoverview2\" width=\"1024\" height=\"391\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/audienceoverview2-1024x391.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/audienceoverview2-300x115.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/audienceoverview2-768x293.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/audienceoverview2-1536x587.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/audienceoverview2-18x7.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/audienceoverview2-480x183.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/audienceoverview2.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u4f60\u6703\u5728\u53f3\u5074\u770b\u5230\u7528\u6236\u4f7f\u7528\u7684\u8a9e\u8a00\uff0c\u9019\u53ef\u5e6b\u52a9\u4f60\u6c7a\u5b9a\u662f\u5426\u61c9\u5728\u7db2\u7ad9\u5167\u6dfb\u52a0\u591a\u4e00\u7a2e\u8a9e\u8a00\uff0c\u9084\u662f\u5728\u7db2\u7ad9\u4e0a\u555f\u7528\u7ffb\u8b6f\u5668\u3002<\/p>\n<p>\u73fe\u5728\uff0c\u6211\u5011\u6703\u770b\u770b\u4eba\u53e3\u7d71\u8a08\u4fe1\u606f\u4ee5\u4e86\u89e3\u6709\u95dc\u7528\u6236\u884c\u70ba\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u7b2c6\u6b65\uff1a\u6309\u4eba\u53e3\u7d71\u8a08\u8ffd\u8e2a\u7528\u6236\u7684\u884c\u70ba<\/strong><\/h3>\n<p>\u5728Google Analytics\u4e2d\u67e5\u770b\u7db2\u7ad9\u6d41\u91cf\u5f8c\uff0c\u4f60\u53ef\u4ee5\u5728\u4eba\u53e3\u7d71\u8a08\u4fe1\u606f\u4e2d\u9032\u4e00\u6b65\u4e86\u89e3\u8a2a\u554f\u8005\u3002 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https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/behaviour-view-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/behaviour-view-480x220.png 480w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><\/p>\n<p>\u4f60\u9084\u53ef\u4ee5\u4e86\u89e3\u7528\u6236\u7684\u8208\u8da3\uff0c\u4e86\u89e3\u4ed6\u5011\u5728\u7db2\u7ad9\u4e0a\u7684\u4f4d\u7f6e\u548c\u884c\u70ba\u3002<\/p>\n<p>\u900f\u904e\u4e86\u89e3\u7528\u6236\u7684\u8208\u8da3\uff0c\u4f60\u53ef\u4ee5\u81ea\u8a02\u5ee3\u544a\u7d20\u6750\u548c\u6587\u5b57\u4ee5\u5438\u5f15\u9019\u4e9b\u5ba2\u6236\uff0c\u8abf\u6574Google 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Analytics\u4e0a\u7684\u884c\u70ba\u6578\u64da\u3002<\/p>\n<p>\u5b83\u6703\u8b93\u4f60\u77e5\u9053\u7db2\u7ad9\u4e0a\u7684\u54ea\u4e9b\u5167\u5bb9\u6700\u53d7\u6b61\u8fce\u3002 \u4f60\u53ea\u9700\u9ede\u64caBehavior \uff0c\u7136\u5f8c\u9ede\u64caSite Content\u3002 \u8981\u67e5\u770b\u4eba\u5011\u8a2a\u554f\u904e\u7684\u9801\u9762\u5217\u8868\uff0c\u8acb\u9ede\u64ca All Pages\u3002 \u6700\u53d7\u6b61\u8fce\u7684\u5217\u8868\u6703\u986f\u793a\u5728\u9802\u90e8\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16018\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-content.png\" alt=\"site-content\" width=\"1312\" height=\"602\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-content.png 1312w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-content-300x138.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-content-1024x470.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-content-768x352.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-content-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-content-480x220.png 480w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u73fe\u5728\uff0c\u9ede\u64caLanding Pages\u67e5\u770b\u767b\u9304\u9801\u9762\u7684\u8868\u73fe\u3002 \u5b83\u6703\u544a\u8a34\u4f60\u4f60\u7684\u767b\u9304\u9801\u9762\u662f\u5426\u6709\u6548\u5730\u5c07\u7528\u6236\u8f49\u5316\u70ba\u92b7\u552e\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u4f60\u4e5f\u61c9\u67e5\u770bExit Pages\u53bb\u4e86\u89e3\u7528\u6236\u653e\u68c4\u4e86\u54ea\u4e9b\u9801\u9762\u3002 \u4f60\u53ef\u4ee5\u4f7f\u7528\u6b64\u4fe1\u606f\u4f86\u4fdd\u7559\u7528\u6236\u3002 \u5206\u6790\u7528\u6236\u96e2\u958b\u7684\u539f\u56e0\u3001\u4ed6\u5011\u5e0c\u671b\u770b\u5230\u4ec0\u9ebc\u5167\u5bb9\uff0c\u6216\u8005\u4f60\u61c9\u8a72\u4ee4\u9801\u9762\u66f4\u5438\u5f15\uff0c\u4f8b\u5982\u5411\u7528\u6236\u63d0\u4f9b\u7368\u5bb6\u512a\u60e0\u4ee5\u4ee4\u4ed6\u5011\u505c\u7559\u5728\u7db2\u9801\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u7b2c8\u6b65\uff1a\u4e86\u89e3\u4eba\u5011\u5f9e\u54ea\u4e9b\u6e20\u9053\u627e\u5230\u4f60\uff1f<\/strong><\/h3>\n<p>\u4e86\u89e3\u7528\u6236\u5f9e\u54ea\u4e9b\u6e20\u9053\u627e\u5230\u4f60\u53ef\u4ee5\u5e6b\u4f60\u78ba\u5b9a\u5728\u7db2\u4e0a\u63a8\u5ee3\u696d\u52d9\u548c\u78ba\u5b9a\u71df\u92b7\u7b56\u7565\u7684\u91cd\u9ede\u3002 \u8981\u67e5\u770b\u9019\u4e9b\u4fe1\u606f\uff0c\u8acb\u9ede\u64ca\u5de6\u5074\u7684\u201cAcquisition \u201d\uff0c\u4e0b\u62c9\u986f\u793a\u9805\u76ee\u5305\u542b\u6709Overview\u3001All Traffic\u3001Google Ads\u3001Social\u3001Search Console\u548cCampaigns.<\/p>\n<p>\u5728Overview\uff0c\u4f60\u6703\u4e86\u89e3\u5230\u8a2a\u5ba2\u4f86\u6e90\u7684\u91cd\u8981\u6e20\u9053\uff0c\u4f8b\u5982\uff0c\u8a2a\u5ba2\u662f\u5426\u901a\u904e\u8f38\u5165URL\u9032\u5165\u4f60\u7684\u7db2\u7ad9\uff0c\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\uff0c\u81ea\u7136\u641c\u7d22\u9084\u662f\u5176\u4ed6\u6e20\u9053\u9032\u5165\u4f60\u7684\u7db2\u7ad9\u3002<\/p>\n<p>\u5982\u679c\u4f60\u60f3\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8acb\u9ede\u64caAll Traffic\u3002 \u6b64\u9078\u9805\u6703\u5c07\u5283\u5206\u4fe1\u606f\u986f\u793a\uff0c\u5305\u62ec\u6bcf\u500b\u6e20\u9053\u6709\u591a\u5c11\u8a2a\u5ba2\u3001\u8a2a\u554f\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4f8b\u5982\u662f\u8df3\u51fa\u7387\u3001\u6bcf\u6b21\u8a2a\u554f\u7684\u8a2a\u554f\u9801\u6578\uff0c\u76ee\u6a19\u8f49\u63db\u7b49\u3002\u4f60\u9084\u53ef\u4ee5\u9078\u64c7\u7279\u5b9a\u7684\u65e5\u671f\u548c\u6642\u9593\u7bc4\u570d\u67e5\u770b\u6240\u6709\u4fe1\u606f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16019\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-website-traffic.png\" alt=\"site-website-traffic\" width=\"1314\" height=\"607\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-website-traffic.png 1314w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-website-traffic-300x139.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-website-traffic-1024x473.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-website-traffic-768x355.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-website-traffic-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/site-website-traffic-480x222.png 480w\" sizes=\"(max-width: 1314px) 100vw, 1314px\" \/><\/p>\n<p>\u9ede\u64caGoogle Ads\u5f8c\uff0c\u4f60\u6703\u770b\u5230\u4f60\u7684campaigns\u5728\u5e02\u5834\u4e0a\u7684\u8868\u73fe\u4ee5\u53ca\u9019\u4e9bcampaigns\u7522\u751f\u4e86\u591a\u5c11\u6d41\u91cf\u3002 \u7576\u4e2d\u9084\u6703\u986f\u793a\u8a2a\u554f\u6d41\u91cf\uff0c\u4ee5\u53ca\u8a2a\u5ba2\u5728\u7db2\u7ad9\u4e0a\u6240\u57f7\u884c\u7684\u64cd\u4f5c\u7684\u8a73\u7d30\u4fe1\u606f\u3002<\/p>\n<p>\u4f60\u9084\u5c07\u5728\u201cAll Traffic\u201d\u4e0b\u770b\u5230\u201cReferrals\u201d\u3002 \u9019\u5c07\u544a\u8a34\u4f60\u54ea\u4e9b\u7db2\u7ad9\u70ba\u4f60\u5e36\u4f86\u4e86\u6d41\u91cf\u3002 \u5982\u679c\u4f60\u4e00\u76f4\u70ba\u7db2\u7ad9\u9032\u884c\u93c8\u63a5\u69cb\u5efa\uff0c\u4e26\u5e0c\u671b\u77e5\u9053\u54ea\u4e9b\u7db2\u7ad9\u70ba\u4f60\u5e36\u4f86\u6d41\u91cf\uff0c\u9019\u529f\u80fd\u6703\u975e\u5e38\u6709\u7528\u3002\u5b83\u9084\u6703\u5411\u4f60\u986f\u793a\u6574\u500b\u8a73\u7d30\u4fe1\u606f\uff0c\u4f8b\u5982\u7528\u6236\u4f86\u81ea\u4ec0\u9ebc\u7db2\u7ad9\uff0c\u4ed6\u5011\u5728\u4f60\u7db2\u7ad9\u4e0a\u505a\u4e86\u4ec0\u9ebc\uff0c\u8a2a\u554f\u6b21\u6578\uff0c\u8df3\u51fa\u7387\uff0c\u6bcf\u500b\u8a2a\u554f\u7684\u9801\u9762\u6578\u91cf\u4ee5\u53ca\u5e73\u5747\u8a2a\u554f\u7684\u6301\u7e8c\u6642\u9593\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16016\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/referral-traffic.png\" alt=\"referral-traffic\" width=\"1311\" height=\"604\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/referral-traffic.png 1311w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/referral-traffic-300x138.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/referral-traffic-1024x472.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/referral-traffic-768x354.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/referral-traffic-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/referral-traffic-480x221.png 480w\" sizes=\"(max-width: 1311px) 100vw, 1311px\" \/><\/p>\n<p>\u4f60\u53ef\u4ee5\u901a\u904e\u9ede\u64ca\u201cSocial \u201d\u4f86\u8a55\u4f30\u793e\u4ea4\u5a92\u9ad4campaigns\u7684\u6548\u679c\u3002\u5b83\u5c07\u986f\u793a\u6709\u591a\u5c11\u7528\u6236\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u8a2a\u554f\u4f60\u7684\u7db2\u7ad9\uff0c\u4ed6\u5011\u5728\u7db2\u7ad9\u4e0a\u505c\u7559\u4e86\u591a\u9577\u6642\u9593\uff0c\u8a2a\u554f\u4e86\u591a\u5c11\u9801\u9762\u4ee5\u53ca\u662f\u5426\u53ef\u5c07\u4ed6\u5011\u8f49\u63db\u70ba\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n<p>\u6536\u96c6\u6240\u6709\u9019\u4e9b\u4fe1\u606f\u53ef\u4ee5\u5e6b\u52a9\u4f60\u7ba1\u7406\u71df\u92b7\u7b56\u7565\u548c\u8a08\u5283\u3002<\/p>\n<p>\u4f60\u9084\u53ef\u4ee5\u4f7f\u7528UTM\u751f\u6210\u5668\u4f86\u8ddf\u8e2a\u5404\u500bcampaign \u7684\u6548\u679c\u3002 \u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u767c\u5e03\u7684\u93c8\u63a5\u4e2d\u4f7f\u7528UTM\u8b8a\u91cf\u4f86\u8ddf\u8e2a\u6bcf\u500b\u5e16\u5b50\u6536\u5230\u7684\u6d41\u91cf\u3002<\/p>\n<p>UTM Builder: <a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\"><u>https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/u><\/a><\/p>\n<p>\u5c07\u9322\u6295\u5165\u5728\u5e02\u5834\u71df\u92b7\u4e4b\u524d\uff0c\u4f60\u61c9\u8a72\u4e86\u89e3\u4eba\u5011\u5728\u4f60\u7db2\u7ad9\u4e0a\u7684\u884c\u70ba\uff0c\u90a3\u4f60\u624d\u80fd\u5728\u65b0\u4e00\u6ce2Marketing Campaign\u4e0a\u6709\u6548\u5438\u5f15\u65b0\u7528\u6236\u4e26\u589e\u52a0\u8f49\u5316\u7387\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u7b2c9\u6b65\uff1a\u8a2d\u5b9aGoogle Analytics\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801\uff08Dashboard\uff09<\/strong><\/h3>\n<p>\u5c0d\u65bcGoogle\u800c\u8a00\uff0c\u8cc7\u8a0a\u4e3b\u9801\uff08Dashboard)\u5c31\u662f\u628a\u6240\u6709\u96f6\u788e\u8cc7\u8a0a\u96c6\u4e2d\u8d77\u4f86\u7684\u5730\u65b9\uff0c\u8b93\u4f60\u5b8f\u89c0\u5730\u770bGoogle Analytics\u7684\u6578\u64da\u548c\u6307\u6a19\u3002 \u6216\u8005\uff0c\u4f60\u53ef\u4ee5\u5c07\u5176\u7406\u89e3\u70ba\u5be6\u73fe\u76ee\u6a19\u6240\u9700\u7684\u6700\u95dc\u9375\u8cc7\u8a0a\u7684Visualization\u3002<\/p>\n<p>\u9019\u4e9b\u6240\u6709\u8cc7\u8a0a\u90fd\u986f\u793a\u5728\u4e00\u500b\u9801\u9762\u4e0a\uff0c\u4f60\u53ef\u4ee5\u67e5\u770b\u6709\u95dc\u4f60\u7db2\u7ad9\u7684\u6240\u6709\u6578\u64da\u3002 \u8981\u627e\u5230\u4f60\u7684\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801\uff08Dashboard\uff09\uff0c\u8acb\u767b\u9304\u5230\u4f60\u7684Google Analytics\u5e33\u6236\uff0c\u7136\u5f8c\u9ede\u64ca\u201cCustomization\u201d\u3002 \u5728\u9019\u88e1\uff0c\u4f60\u5c31\u6703\u770b\u5230\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801\uff08Dashboard\uff09\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16027\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dahboard-2.png\" alt=\"dahboard google analytics\" width=\"1314\" height=\"600\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dahboard-2.png 1314w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dahboard-2-300x137.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dahboard-2-1024x468.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dahboard-2-768x351.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dahboard-2-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dahboard-2-480x219.png 480w\" sizes=\"(max-width: 1314px) 100vw, 1314px\" \/><\/p>\n<p>\u9ede\u64ca\u5f8c\uff0c\u4f60\u5c07\u5728GA\u4e2d\u770b\u5230\u5df2\u6dfb\u52a0\u7684\u5c0f\u5de5\u5177\uff08Widgets)\u548c\u6700\u65b0\u7684\u6578\u64da\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16004\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-dashboard-remort.png\" alt=\"custom-dashboard-google-analytics\" width=\"1315\" height=\"607\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-dashboard-remort.png 1315w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-dashboard-remort-300x138.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-dashboard-remort-1024x473.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-dashboard-remort-768x355.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-dashboard-remort-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-dashboard-remort-480x222.png 480w\" sizes=\"(max-width: 1315px) 100vw, 1315px\" \/><\/p>\n<p>\u5982\u679c\u6c92\u6709\u4efb\u4f55\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801\uff08Dashboard\uff09\uff0c\u6b64\u90e8\u5206\u5c07\u6703\u662f\u7a7a\u767d\u3002 \u8b93\u6211\u5011\u4e00\u8d77\u770b\u770b\u5982\u4f55\u5275\u5efa\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801\uff08Dashboard\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><em><u><i>\u5275\u5efa\u4e00\u500bGoogle Analytics\u8cc7\u8a0a\u4e3b\u9801<\/i><\/u><\/em><\/h4>\n<p>\u7576\u4f60\u9ede\u64ca\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801\u6642\uff0c\u4f60\u6703\u770b\u5230\u5728\u5275\u5efa\u7684\u9078\u9805\u3002 \u9ede\u64caCreate\uff0c\u4f60\u6703\u6709\u5169\u500b\u9078\u9805\uff0cBlack Canvas \u548cStarter Dashboard\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16008 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-dsetup.png\" alt=\"dashboard-setup\" width=\"675\" height=\"243\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-dsetup.png 675w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-dsetup-300x108.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-dsetup-18x6.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-dsetup-480x173.png 480w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/p>\n<p>\u5728Blank Canvas \u4e2d\uff0c\u4f60\u4e0d\u6703\u770b\u5230\u4efb\u4f55\u5c0f\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u96a8\u610f\u6dfb\u52a0\u4efb\u4f55\u5167\u5bb9\u3002 \u800c\u5728Starter Dashboard\u4e2d\u5c07\u6709\u4e00\u7d44\u9ed8\u8a8d\u7684\u5c0f\u5de5\u5177\u3002 \u5982\u679c\u4f60\u4e0d\u592a\u4e86\u89e3\u5c0f\u5de5\u5177\u6216\u8981\u628a\u751a\u9ebc\u6578\u64da\u653e\u9032\uff0c\u9019\u5c07\u5f88\u6709\u5e6b\u52a9\u3002<\/p>\n<p>\u4f60\u4e5f\u53ef\u4ee5\u547d\u540d\u4f60\u7684\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801\u3002 \u73fe\u5728\u9078\u64c7\u4e00\u500b\u9078\u9805\uff0c\u7136\u5f8c\u9ede\u64ca\u201cCreate Dashboard\u201d\u5c31\u53ef\u4ee5\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5b8c\u5168\u5c0d\u69cb\u5efa\u5831\u544a\u6beb\u7121\u982d\u7dd2\uff0c\u53ef\u4ee5\u9ede\u64ca\u201cImport from Gallery\u201d\u4e0b\u8f09\u4e00\u4e9b\u7531\u5176\u4ed6\u4eba\u5efa\u7acb\u7684\u5e38\u898b\u5831\u544a\u3002\u5982\u679c\u4f60\u9858\u610f\u5f9e\u65b0\u5efa\u69cb\u7684\u8a71\uff0c\u4f60\u6703\u5b78\u5230\u5f88\u591a\u6771\u897f\u3002<\/p>\n<p>\u5982\u679c\u9078\u64c7Starter Dashboard\uff0c\u4f60\u5c07\u770b\u5230\u9019\u4e9b\u6240\u6709\u5c0f\u5de5\u5177\uff1a<\/p>\n<ul>\n<li>\u65b0\u8a2a\u5ba2<\/li>\n<li>\u4f7f\u7528\u8005<\/li>\n<li>\u5de5\u4f5c\u968e\u6bb5<\/li>\n<li>\u5de5\u4f5c\u968e\u6bb5\u4ee5Browser\u5340\u5206<\/li>\n<li>\u6bcf\u500b\u4f7f\u7528\u8005\u7684\u5de5\u4f5c\u968e\u6bb5\u6578\u91cf \/ \u55ae\u6b21\u5de5\u4f5c\u968e\u6bb5\u9801\u6578<\/li>\n<li>\u8df3\u51fa\u7387 Bounce Rate<\/li>\n<li>\u76ee\u6a19\u8f49\u63db\u6578<\/li>\n<li>\u6536\u76ca<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16007\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-custom.png\" alt=\"dashboard-custom\" width=\"1315\" height=\"606\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-custom.png 1315w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-custom-300x138.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-custom-1024x472.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-custom-768x354.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-custom-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dashboard-custom-480x221.png 480w\" sizes=\"(max-width: 1315px) 100vw, 1315px\" \/><\/p>\n<p>\u4f60\u53ef\u4ee5\u5728\u9019\u88e1\u6dfb\u52a0\u66f4\u591a\u7684\u5c0f\u5de5\u5177\uff0c\u4f8b\u5982\u56de\u982d\u5ba2\u3001\u71b1\u9580\u570b\u5bb6\/\u5730\u5340\u3001\u5e16\u5b50\u548c\u8f49\u4ecb\u4f86\u6e90<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16010\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-csutom.png\" alt=\"dashboard-custom\" width=\"1320\" height=\"607\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-csutom.png 1320w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-csutom-300x138.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-csutom-1024x471.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-csutom-768x353.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-csutom-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-csutom-480x221.png 480w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><\/p>\n<p>\u8b93\u6211\u5011\u524d\u5f80Blank Canvas\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u5b83\u5275\u5efa\u81ea\u5b9a\u7fa9\u7684\u8cc7\u8a0a\u4e3b\u9801\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><em><u><i>\u5728Google Analytics\u4e2d\u5275\u5efa\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801<\/i><\/u><\/em><\/h4>\n<p>\u9078\u64c7\u201cBlank Canvas\u201d\uff0c\u547d\u540d\u4f60\u7684\u8cc7\u8a0a\u4e3b\u9801\uff0c\u7136\u5f8c\u55ae\u64ca\u201cCreate Dashboard\u201d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16005\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-track.png\" alt=\"custom-track\" width=\"1321\" height=\"607\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-track.png 1321w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-track-300x138.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-track-1024x471.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-track-768x353.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-track-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/custom-track-480x221.png 480w\" sizes=\"(max-width: 1321px) 100vw, 1321px\" \/><\/p>\n<p>\u4f60\u6703\u5728\u9019\u88e1\u770b\u5230\u4e00\u500b\u5c07\u5c0f\u5de5\u5177\u6dfb\u52a0\u5230\u4fe1\u606f\u4e2d\u5fc3\u7684\u5f48\u51fa\u7a97\u53e3\u3002 \u4f60\u53ef\u4ee5\u6dfb\u52a0\u4e00\u500b\u6216\u591a\u500b\u5c0f\u5de5\u5177\uff1a<\/p>\n<ul>\n<li>Metrics<\/li>\n<li>Timeline<\/li>\n<li>Geomap<\/li>\n<li>Table<\/li>\n<li>Pie<\/li>\n<li>Bar<\/li>\n<\/ul>\n<p>\u4f60\u6dfb\u52a0\u5230\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801\u7684\u4e00\u4e9b\u5c0f\u5de5\u5177\u53ef\u4ee5\u986f\u793a\u5be6\u6642\u6578\u64da\u3002\u9019\u4e9b\u6578\u64da\u53ef\u4ee5\u901a\u904e\u591a\u7a2e\u65b9\u5f0f\u4f7f\u4f60\u53d7\u76ca\u3002 Timeline\u3001geomap\u3001table\u548ccounter \u5c0f\u5de5\u5177\u90fd\u53ef\u4ee5\u63d0\u4f9b\u5be6\u6642\u6578\u64da\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16028\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-setup-1.png\" alt=\"dashboard setup\" width=\"827\" height=\"521\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-setup-1.png 827w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-setup-1-300x189.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-setup-1-768x484.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-setup-1-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/10\/dhaboard-setup-1-480x302.png 480w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><\/p>\n<p>\u9019\u4e9b\u90fd\u662f\u53ef\u4ee5\u6dfb\u52a0\u5230\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801\u7684\u5c0f\u5de5\u5177\uff08Widget)\u3002 \u73fe\u5728\uff0c\u8acb\u5c07\u5b83\u5011\u6dfb\u52a0\u5230\u4f60\u7684\u8cc7\u8a0a\u4e3b\u9801\u4e2d\u3002 \u8b93\u6211\u5011\u5f9eMetric\u958b\u59cb\uff0c\u5c07\u6a19\u984c\u540d\u7a31\u547d\u540d\u70baUsers\uff0c\u5b83\u53ef\u4ee5\u5e6b\u52a9\u4f60\u6e96\u78ba\u5730\u77e5\u9053\u8981\u6536\u96c6\u54ea\u7a2e\u6578\u64da\u3002 \u4f60\u9084\u53ef\u4ee5\u6dfb\u52a0\u53e6\u4e00\u500b\u5c0f\u5de5\u5177\uff0c\u4f8b\u5982\u4f7f\u7528\u201cFilter \u201d\u4f86\u904e\u6ffe\u6578\u64da\u3002<\/p>\n<p>\u4f60\u4e5f\u53ef\u4ee5\u7de8\u8f2f\u5c0f\u5de5\u5177\u3002 \u53ea\u9700\u5c07\u9f20\u6a19\u61f8\u505c\u5728\u5c0f\u5de5\u5177\u4e0a\uff0c\u7136\u5f8c\u9ede\u64ca\u7de8\u8f2f\u7b26\u865f\u3002 \u5982\u679c\u4f60\u60f3\u522a\u9664\u5c0f\u5de5\u5177\uff0c\u4f60\u6703\u770b\u5230\u4e00\u500b\u53d6\u6d88\u7b26\u865f\u3002 \u4f60\u9084\u53ef\u4ee5\u4f7f\u7528\u201cClone Widget\u201d\u93c8\u63a5\u4f86\u8907\u88fd\u5c0f\u5de5\u5177\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5df2\u6839\u64da\u696d\u52d9\u9700\u6c42\u81ea\u5b9a\u7fa9\u4e86\u5c0f\u5de5\u5177\uff0c\u8acb\u9ede\u64ca\u201c\u4fdd\u5b58\u201d\u3002 \u4fdd\u5b58\u4fe1\u606f\u5f8c\uff0c\u4f60\u5c07\u5728\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801\u770b\u5230\u4f60\u7684\u5c0f\u5de5\u5177\u3002<\/p>\n<p>\u73fe\u5728\uff0c\u4f60\u5df2\u77e5\u9053\u5982\u4f55\u5275\u5efa\u9ed8\u8a8d\u8cc7\u8a0a\u4e3b\u9801\u548c\u81ea\u5b9a\u7fa9\u8cc7\u8a0a\u4e3b\u9801\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u8cc7\u8a0a\u4e3b\u9801\u70ba\u4f60\u7684\u696d\u52d9\u505a\u51fa\u91cd\u8981\u6c7a\u5b9a\u3002<\/p>\n<p>\u8981\u5275\u5efa\u6709\u6d1e\u5bdf\u529b\u7684\u8cc7\u8a0a\u4e3b\u9801\uff0c\u4f60\u9700\u8981\u5c0dGA\u7684Dimensions\u548cMetrics\u6709\u57fa\u672c\u7684\u4e86\u89e3\u3002\u4f60\u53ef\u4ee5\u5728\u6b64\u9023\u7d50\u4e86\u89e3\u66f4\u591a\uff1a <a href=\"https:\/\/ga-dev-tools.appspot.com\/dimensions-metrics-explorer\/\"><u>https:\/\/ga-dev-tools.appspot.com\/dimensions-metrics-explorer\/<\/u><\/a><\/p>\n<p>\u770b\u770b\u4f60\u53ef\u4ee5\u5229\u7528\u54ea\u4e9bDimensions\u548cMetrics\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u7b2c10\u6b65\uff1a\u6aa2\u67e5\u4f60\u7684Google Analytics\u662f\u5426\u904b\u4f5c\u826f\u597d<\/strong><\/h3>\n<p>\u6700\u5f8c\uff0c\u5728\u5b89\u88dd\u5f8cGoogle Analytics\u5f8c\uff0c\u8acb\u518d\u4e00\u6b21\u9a57\u8b49GA\u662f\u5426\u5df2\u8207\u7db2\u7ad9\u9023\u63a5\u4e26\u4e14\u6309\u9810\u671f\u5de5\u4f5c\u3002 \u6700\u7c21\u55ae\u7684\u6aa2\u67e5\u65b9\u6cd5\u662f\u5230Google Analytics\uff0c\u7136\u5f8c\u9ede\u64ca\u201cReal Time\u201d\uff0c\u7136\u5f8c\u9ede\u64ca\u201cOverview\u201d\u3002 \u5982\u679c\u4f60\u7684Google Analytics\u5df2\u9023\u63a5\u5230\u4f60\u7684\u7db2\u7ad9\uff0c\u5247\u6703\u770b\u5230\u4e00\u689d\u689dbar\u3002\u5982\u679c\u6c92\u6709\uff0c\u5c31\u8981\u6aa2\u67e5\u770b\u770b\u51fa\u4e86\u4ec0\u9ebc\u554f\u984c\u3002<\/p>\n<p>\u6216\u8005\uff0c\u4f60\u4e5f\u53ef\u4ee5\u4f7f\u7528 <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-by-google\/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en\"><u>Tag Assistant Extension<\/u><\/a>\u00a0\u4f86\u67e5\u770b\u4f60\u7684\u4ee3\u78bc\u662f\u5426\u5df2\u5728\u7db2\u7ad9\u4e2d\u6b63\u78ba\u8f38\u5165\u3002 \u6b64Extension\u5c07\u5e6b\u52a9\u4f60\u89e3\u6c7a\u5404\u7a2eGoogle tags\uff08\u5305\u62ecGoogle Analytics\uff0cGoogle Tag Manager\uff09\u7684\u5b89\u88dd\u554f\u984c\u3002Tag Assistant\u53ef\u4ee5\u5e6b\u52a9\u4f60\u9a57\u8b49\u4f60\u662f\u5426\u5df2\u5728\u9801\u9762\u4e0a\u6b63\u78ba\u5b89\u88dd\u4e86\u5404\u7a2eGoogle\u6a19\u7c64\u3002 \u53ea\u9700\u5728\u4efb\u4f55\u9801\u9762\u4e0a\u700f\u89bd\uff0c\u6b64Extension\u5c07\u544a\u8a34\u4f60\u9801\u9762\u4e0a\u6709\u54ea\u4e9b\u6a19\u7c64\uff0c\u5831\u544a\u932f\u8aa4\u4e26\u5efa\u8b70\u76f8\u95dc\u6539\u5584\u63aa\u65bd\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u7e3d\u7d50<\/strong><\/h2>\n<p>\u6709\u4e86\u9019\u7bc7\u6307\u5357\uff0c\u4f60\u5c31\u53ef\u4ee5\u6210\u529f\u8a2d\u7f6eGoogle Analytics\u3002 Google Analytics\u5305\u542b\u4e86\u5f88\u591a\u7528\u65bc\u6539\u5584\u7db2\u7ad9\u4e26\u5438\u5f15\u7528\u6236\u7684\u8cc7\u8a0a\uff0c\u4f60\u9084\u53ef\u4ee5\u4e86\u89e3\u5230\u5982\u4f55\u5229\u7528Google Analytics\u4ee5\u53ca\u9019\u500b\u51fa\u8272\u7684\u7db2\u7ad9\u5206\u6790\u5de5\u5177\u5e6b\u52a9\u4f60\u4e86\u89e3\u9867\u5ba2\u53ca\u589e\u52a0\u751f\u610f\u3002<\/p>\n<p>Google Analytics\u53ef\u5e6b\u52a9\u4f60\u4e86\u89e3\u7528\u6236\u5728\u7db2\u7ad9\u4e0a\u7684\u4e00\u8209\u4e00\u52d5\uff0c 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Then this guide is for you. This Analytic tool is wonderful. However, many websites are not fully using Google Analytics to measure and monitor their traffic. 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