{"id":16147,"date":"2024-01-16T08:33:12","date_gmt":"2024-01-16T00:33:12","guid":{"rendered":"https:\/\/www.kickads.co\/?p=16147"},"modified":"2024-01-16T08:33:12","modified_gmt":"2024-01-16T00:33:12","slug":"event-tracking-via-google-tag-manager-and-google-analytics","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/event-tracking-via-google-tag-manager-and-google-analytics\/","title":{"rendered":"Event Tracking \u5168\u653b\u7565\uff1a\u7528GA4 \u548cGTM\u66f4\u4e86\u89e3\u5ba2\u4eba\u7684\u7db2\u7ad9\u884c\u70ba"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5148\u4e0d\u8981\u8457\u6025\u770b\u4e0b\u53bb\uff0c\u6211\u5efa\u8b70\u4f60\u5148\u770b\u6211 <\/span><a href=\"https:\/\/www.kickads.co\/zh\/google-analytics-4-ga4-essential-guide\/\"><span style=\"font-weight: 400;\">GA4 \u6559\u5b78<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u6587\u7ae0\uff0c\u7576\u4f60\u5c0dGA4\u6709\u4e00\u5b9a\u7684\u4e86\u89e3\uff0c\u4f60\u770b\u9019\u7bc7\u6587\u7ae0\u6703\u66f4\u52a0\u4e8b\u534a\u529f\u500d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b63\u5982\u6211\u5728\u4e4b\u524d\u7684GA4\u6587\u7ae0\u4e2d\u63d0\u5230\u7684\uff0cGA4\u662f\u4e00\u500b\u66f4\u52a0\u6ce8\u91cdEvent Based\u7684\u7db2\u7ad9\u8ffd\u8e64\u5de5\u5177\u3002\u9019\u8207\u4ee5\u5f80\u4e3b\u8981\u95dc\u6ce8\u7db2\u7ad9\u9801\u9762\u700f\u89bd\u91cf\u7684\u65b9\u6cd5\u4e0d\u540c\uff0cGA4\u66f4\u5c08\u6ce8\u65bc\u8ffd\u8e64\u8a2a\u5ba2\u5728\u7db2\u7ad9\u4e0a\u7684\u5177\u9ad4\u548c\u6709\u610f\u7fa9\u7684\u884c\u52d5\uff0c\u4e5f\u5c31\u662f\u5404\u7a2e\u300c\u4e8b\u4ef6\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u6587\u5c07\u5f15\u5c0e\u60a8\u5982\u4f55\u5229\u7528GA4\u548cGTM\u4f86\u8ffd\u8e64\u8a2a\u5ba2\u5728\u60a8\u7db2\u7ad9\u4e0a\u7684\u6240\u6709\u4e92\u52d5\u3002\u5f9e\u57fa\u790e\u5230\u9032\u968e\uff0c\u6211\u5011\u5c07\u4e00\u6b65\u6b65\u63ed\u793a\u5982\u4f55\u5145\u5206\u5229\u7528\u9019\u4e9b\u5f37\u5927\u5de5\u5177\u4f86\u589e\u9032\u60a8\u7684\u7db2\u7ad9\u6027\u80fd\u548c\u7528\u6236\u9ad4\u9a57\u3002<\/span><\/p>\n<h1><strong>GA4 \u4e8b\u4ef6<\/strong><\/h1>\n<p><span style=\"font-size: 1rem; color: var(--ast-global-color-3); background-color: var(--ast-global-color-5);\">\u5728GA4\u4e2d\uff0c\u4e8b\u4ef6\u5206\u70ba\u56db\u5927\u985e\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6 (Automatically Collected Event)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u52a0\u5f37\u578b\u8a55\u4f30\u4e8b\u4ef6 \uff08Enhancement Measurment Event)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5efa\u8b70\u4e8b\u4ef6 (Recommended Event)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u81ea\u8a02\u4e8b\u4ef6 \uff08Custom Event)<\/span><\/li>\n<\/ol>\n<h2><strong>#1 \u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6 (Automatically Collected Event)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">GA4 \u6703\u81ea\u52d5\u8ffd\u8e64\u4e00\u4e9b\u8f03\u57fa\u672c\u7684\u4e8b\u4ef6\uff0c\u4f60\u53ef\u4ee5\u5728 <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069\"><span style=\"font-weight: 400;\">\u9019\u500b\u6e05\u55ae<\/span><\/a><span style=\"font-weight: 400;\">\u5167\u770b\u5230\u90a3\u4e9b\u662f\u6703\u81ea\u52d5\u8ffd\u8e64\u7684\u4e8b\u4ef6\uff0c\u5982\u679c\u4f60\u60f3\u8ffd\u8e64\u7684\u4e8b\u4ef6\u5305\u62ec\u5728\u5167\uff0c\u4f60\u5c31\u4e0d\u9700\u8981\u8a2d\u7f6e\u4efb\u4f55\u6771\u897f\u3002<\/span><\/p>\n<h2><strong>#2 \u52a0\u5f37\u578b\u8a55\u4f30\u4e8b\u4ef6 \uff08Enhancement Measurment Event)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u6211GA4\u6559\u5b78\u6587\u7ae0\u6709\u63d0\u53ca\u5982\u4f55\u6253\u958bEnhancement Measurment Event Tracking\uff0c\u5728\u9019\u88e1\u6211\u4e0d\u518d\u91cd\u8986\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u7576\u6253\u958bEnhancement Measurement Tracking\uff0cGA4\u6703\u81ea\u52d5\u8ffd\u8e64\u4ee5\u4e0b\u52d5\u4f5c\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scroll (event name: scroll)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outbound link click (event name: click with the parameter outbound: true)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site search (event name: view_search_results)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Youtube Video Engagement (events: video_start, video_progress, video_complete)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">File Download (event name: file_download)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Page view (event name: page_view)<\/span><\/span><\/li>\n<\/ul>\n<h2><strong>#3 \u5efa\u8b70\u4e8b\u4ef6 (Recommended Event)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f60\u4ea6\u53ef\u4ee5\u4f9d\u7167\u4e0d\u540c\u884c\u696d\uff0c\u81ea\u884c\u8a2d\u5b9a\u60f3\u8ffd\u8e64\u7684\u4e8b\u4ef6\u4f5c\u6578\u64da\u5206\u6790\u3002\u5c31\u4e0d\u540c\u884c\u696d\uff0cGoogle\u4ea6\u90fd\u63d0\u4f9b\u76f8\u95dc\u7684 <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=zh-Hant&amp;sjid=14462203367021579156-AP\"><span style=\"font-weight: 400;\">\u5efa\u8b70\u4e8b\u4ef6<\/span><\/a><span style=\"font-weight: 400;\"> \u3002<\/span><\/p>\n<h2><strong>#4 \u81ea\u8a02\u4e8b\u4ef6 \uff08Custom Event)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u60f3\u8981\u767c\u9001\u7684\u4e8b\u4ef6\u6c92\u6709\u5728\u81ea\u52d5\u8ffd\u8e64\u4e8b\u4ef6\u3001\u52a0\u5f37\u578b\u8a55\u4f30\u4e8b\u4ef6\u6216\u5efa\u8b70\u4e8b\u4ef6\u4e2d\u63d0\u53ca\uff0c\u60a8\u53ef\u4ee5\u5275\u5efa\u81ea\u8a02\u4e8b\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8ac7\u5230\u81ea\u8a02\u4e8b\u4ef6\u8ffd\u8e64\uff0c\u8b93\u6211\u5011\u4f86\u770b\u4e00\u500b\u5728\u9999\u6e2f\u8f03\u5e38\u7528\u7684\u4f8b\u5b50\uff0c\u60f3\u8ffd\u8e64\u5ba2\u4eba\u5728\u7db2\u7ad9\u9ede\u64cawhatsapp button\uff0c\u76f4\u63a5\u53bb\u548c\u6211whatsapp\u7684\u5c0d\u8a71\u5323\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c31\u4ee5\u9019\u500b\u7db2\u7ad9\u70ba\u4f8b <\/span><a href=\"http:\/\/taklunc102.sg-host.com\"><span style=\"font-weight: 400;\">taklunc102.sg-host.com<\/span><\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-22392\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking1.png\" alt=\"EventTracking1\" width=\"1600\" height=\"794\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u7576\u4f60\u9ede\u64ca\u201dEvent Tracking\u6559\u5b78\u201d\uff0c\u4f60\u6703\u8df3\u5230\u4e00\u500b\u7db2\u5740\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-22393\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/Eventracking2.png\" alt=\"\" width=\"1600\" height=\"67\" \/><\/span><a href=\"https:\/\/api.whatsapp.com\/send?phone=85260836213\"><span style=\"font-weight: 400;\">https:\/\/api.whatsapp.com\/send?phone=85260836213<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u60f3\u8ffd\u8e64\u9019\u500b\u4e8b\u4ef6\uff0c\u4f60\u9700\u8981\u8a2d\u5b9a\u597d\u4f60\u7684Google Tag Manager (\u5982\u679c\u4f60\u4e0d\u77e5\u9053\u751a\u9ebc\u662fGoogle Tag Manager\uff0c\u53ef\u4ee5\u770b\u6211\u8a2d\u9019\u7bc7 <\/span><a href=\"https:\/\/www.kickads.co\/zh\/google-tag-manager-fundamentals\/\"><span style=\"font-weight: 400;\">GTM\u6559\u5b78<\/span><\/a><span style=\"font-weight: 400;\"> \u6587\u7ae0\u4e86\u89e3\u4e00\u4e9b\u57fa\u790e\u7684\u6982\u5ff5\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5275\u5efa\u81ea\u8a02\u4e8b\u4ef6\u7684\u73a9\u6cd5\u5343\u8b8a\u842c\u5316\uff0c\u4ee5\u4e0b\u53ea\u662f\u5176\u4e2d\u4e00\u500b\u4f8b\u5b50<\/span><\/p>\n<h3><strong>\u8ffd\u8e2aWhatsapp Button Click<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u6309\u7167 <\/span><a href=\"https:\/\/www.kickads.co\/zh\/google-tag-manager-fundamentals\/\"><span style=\"font-weight: 400;\">GTM\u6559\u5b78<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5148\u5efa\u7acb\u4e00\u500bGoogle Tag Manager\u5e33\u6236\u3002\u4f60\u61c9\u8a72\u6703\u770b\u5230\u4ee5\u4e0b\u756b\u9762<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22394\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking3.png\" alt=\"EventTracking3\" width=\"1351\" height=\"603\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5275\u5efa\u7b2c\u4e00\u500bTag\u4e4b\u524d\uff0c\u60a8\u5fc5\u9808\u5728GTM\u4e2d\u555f\u7528Built-in Variables\u3002 \u60a8\u5fc5\u9808\u9ede\u64ca\u5de6\u5074\u7684\u201cVariable \u201d\uff0c\u7136\u5f8c\u6309\u201cConfigure \u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22395\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking4.png\" alt=\"EventTracking4\" width=\"1600\" height=\"655\" \/><\/span><span style=\"font-weight: 400;\">Scroll Down, Select All Clicks Elements<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22396\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking5.png\" alt=\"EventTracking5\" width=\"624\" height=\"299\" \/><\/span><\/p>\n<p>\u8b93\u6211\u5011\u56de\u5230Dashboard\uff0c\u9ede\u64ca\u5de6\u5074\u7684Tags\u90e8\u5206\uff0c\u7136\u5f8c\u5728\u5c4f\u5e55\u6309\"New\"\u3002 \u9996\u5148\u547d\u540dTag\u4ee5\u5728\u5c4f\u5e55\u9802\u90e8\u5275\u5efaTag\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22397\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking6.png\" alt=\"EventTracking6\" width=\"1147\" height=\"597\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u547d\u540dTag\u5f8c\uff0c\u6309\u7b2c\u4e00\u500b\u6846\u4ee5\u9078\u64c7Tag Type\u3002 \u7136\u5f8c\u5f9e\u53f3\u5074\u7684\u5f48\u51fa\u7a97\u53e3\u4e2d\u9078\u64c7Google Analytics \u518d\u9078 Google Analytics : GA4 Event<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22398 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking7-e1705641052537.png\" alt=\"EventTracking7\" width=\"1600\" height=\"1077\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Measurement ID \u8acb\u653e\u4f60\u6240\u5c6c\u7684Measurement ID \uff08\u8acb\u770b <\/span><a href=\"https:\/\/www.kickads.co\/zh\/google-analytics-4-ga4-essential-guide\/\"><span style=\"font-weight: 400;\">GA4 \u6559\u5b78<\/span><\/a><span style=\"font-weight: 400;\"> \uff0c\u4f60\u5c31\u77e5\u90a3\u88e1\u627e\u5230)\u3002 \u4e8b\u4ef6\u540d\u7a31\u662f\u81ea\u8a02\u7684\uff0c\u5728\u9019\u88e1\u6211\u8a2d\u5b9a\u70baWhatsapp_Click\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22399\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking8.png\" alt=\"EventTracking8\" width=\"1600\" height=\"960\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e4b\u5f8cAdd Trigger<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22400\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking9.png\" alt=\"EventTracking9\" width=\"1600\" height=\"809\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6309\u53f3\u4e0a\u89d2\u7684\u201d+\u201d\u63a3<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22401\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/Eventracking10.png\" alt=\"Eventracking10\" width=\"1600\" height=\"299\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6539\u540d\u70baWhatsapp_Click(\u4f60\u96a8\u4fbf\u6539\u540d\u4e5f\u53ef\u4ee5\uff0c\u4f60\u81ea\u5df1\u8fa8\u8a8d\u5230\u5c31\u53ef\u4ee5\uff09, \u6309\u53f3\u4e0a\u65b9\u6709\u679d\u7b46<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22402\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking11.png\" alt=\"EventTracking11\" width=\"1600\" height=\"602\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9078\u64c7Just Links<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22403\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking12.png\" alt=\"EventTracking12\" width=\"1600\" height=\"634\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9078\u64c7Some Link Clicks, Filter \u70ba Page URL \u542b\u6709 85260836213 (\u70ba\u751a\u9ebc\u662f85260836213?),\u56e0\u70ba\u6839\u64da\u6211\u4e0a\u9762\u7d66\u4f60\u7684\u4f8b\u5b50\uff0c\u7576\u4f60\u6309\u7acb\u5373whatsapp\u6211\u5011\u514d\u8cbb\u5831\u50f9,\u4f60\u6703\u8dcc\u5230\u4ee5\u4e0b\u7db2\u5740 <\/span><a href=\"https:\/\/api.whatsapp.com\/send?phone=85260836213\"><span style=\"font-weight: 400;\">https:\/\/api.whatsapp.com\/send?phone=85260836213<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u800c\u9019\u689d\u9023\u7d50\u548c\u5176\u4ed6\u9023\u7d50\u7684\u6700\u4e0d\u540c\u4e4b\u8655\u5c31\u662f\u9019\u500b\u96fb\u8a71\u865f\u78bc\uff0c\u6240\u4ee5\u6211\u5011\u9078\u64c7\u7528\u9019\u500b\u689d\u4ef6\u4f86\u8a2d\u5b9a\u4e8b\u4ef6\u3002\u6700\u5f8c\u6309Save\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22404\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/Eventtracking13.png\" alt=\"Eventtracking13\" width=\"1440\" height=\"593\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53f3\u4e0a\u89d2\u6309Preview<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22405\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/Eventtracking14.png\" alt=\"Eventtracking14\" width=\"1600\" height=\"674\" \/><\/span><\/p>\n<p><span style=\"font-size: 1rem; color: var(--ast-global-color-3); background-color: var(--ast-global-color-5);\"><br \/>\n\u8f38\u5165\u4f60\u7684\u7db2\u7ad9\uff0c\u8acb\u78ba\u4fdd\u4f60\u7684\u7db2\u7ad9\u5df2\u6210\u529f\u5b89\u88dd\u76f8\u95dc GTM Code<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22406\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/Eventtrackin15.png\" alt=\"Eventtracking15\" width=\"1600\" height=\"674\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6703\u5f48\u51fa\u4f60\u7684\u7db2\u7ad9\uff0c\u7559\u610f\u53f3\u4e0b\u89d2\u662f\u5426\u6709Tag Assistant Connected,\u5982\u6709\uff0c\u4f60\u6210\u529f\u9032\u5165Preview Mode\uff0c\u518d\u6309\u4e00\u4e0b\u90a3\u500b\u201dEvent Tracking\u6559\u5b78\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22407\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking16.png\" alt=\"EventTracking16\" width=\"1600\" height=\"780\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking16.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking16-300x146.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking16-1024x499.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking16-768x374.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking16-1536x749.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking16-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/EventTracking16-480x234.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u770b\u770b\u4f60\u7684Tag Assistant, \u5982\u679c\u770b\u5230\u4f60\u7684Tag Fired\u6709 Whatsapp_Click\uff0c\u4f60\u5df2\u6210\u529f\u5efa\u7acb\u8a72Event\u4e86\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22408\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/Eventtracking17.png\" alt=\"Eventtracking17\" width=\"1600\" height=\"693\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8981\u5fd8\u8a18\u5230Google Tag Manager \u6309\u201dSubmit\u201d ,\u9019\u500bEvent\u8a2d\u5b9a\u624d\u6b63\u5f0f\u767c\u6016\uff01<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22409\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2019\/12\/Eventtracking18.png\" alt=\"Eventtracking18\" width=\"1600\" height=\"693\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Before diving in, I recommend reading my article on GA4 Guide first. With a solid understanding of GA4, you&#8217;ll find this article much more helpful. As mentioned in my previous GA4 article, GA4 is a web tracking tool that focuses more on Event-Based tracking. This is different from the traditional focus on page views. GA4 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":22416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,71],"tags":[83,84,85,86,87,88,89,90,91,92,93,94,95,96,97,98,99],"class_list":["post-16147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-tag-manager","tag-event-tracking","tag-event-tracking-google-analytics","tag-ga-events","tag-google-analytics-event-tracking","tag-google-analytics-event-tracking-tutorial","tag-google-events","tag-google-goals","tag-google-tag-manager-click-element","tag-google-tag-manager-click-tracking","tag-google-tag-manager-custom-event","tag-google-tag-manager-event-tracking-button-click","tag-google-tag-manager-event-tracking-data-layer","tag-gtm-non-interaction-hit","tag-how-to-track-user-clicks-on-website","tag-setting-up-event-tracking-with-gtm","tag-track-form-submission-google-tag-manager","tag-using-google-analytics-event-tracking"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/16147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=16147"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/16147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/22416"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=16147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=16147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=16147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}