{"id":16322,"date":"2020-01-30T18:49:25","date_gmt":"2020-01-30T18:49:25","guid":{"rendered":"https:\/\/www.kickads.co\/?p=16322"},"modified":"2020-01-30T18:49:25","modified_gmt":"2020-01-30T18:49:25","slug":"google-tag-manager-fundamentals","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-tag-manager-fundamentals\/","title":{"rendered":"Google Tag Manager (GTM)\u6559\u5b78 - \u641e\u6e054\u5927\u5143\u7d20\u4fdd\u8b49\u6975\u901f\u4e0a\u624b"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u60a8\u4f86\u5230\u6b64\u9801\u9762\u7684\u539f\u56e0\u7576\u7136\u662f\u60f3\u4e86\u89e3Google Tag Manager(GTM)\u3002\u60f3\u77e5\u9053\u9019\u662f\u4ec0\u9ebc\u55ce\uff1f\u70ba\u4ec0\u9ebc\u60a8\u8981\u7528GTM\uff1f\u5b83\u53ef\u4ee5\u70ba\u60a8\u5e36\u4f86\u4ec0\u9ebc\u597d\u8655\uff1f\u5728\u65b0\u7684\u4e00\u5e74\uff0c\u9996\u5148\u8b93Kickads\u5411\u60a8\u4ecb\u7d39Google Tag Manager(GTM)\u5427\u3002\u5728\u9019\u88e1\u5148\u8a2d\u5b9a\u4e00\u500b\u5408\u7406\u9810\u671f\uff0c\u9019\u662f\u4e00\u9580\u53ef\u4ee5\u5e7e\u5c08\u696d\uff08\u5c0d\u65bcNon-Tech Background\u7684\u4eba\u4f8b\u5982\u6211\uff09\u7684\u6280\u8853\uff0c\u5982\u679c\u4f60\u6709\u8208\u8da3\u505a\u4e00\u500b\u975e\u5e38\u4ed4\u7d30\u7684\u7814\u7a76\uff0c\u4f60\u53ef\u4ee5\u53c3\u8003\u9019\u500b\u5916\u570b\u5927\u795e <a href=\"https:\/\/www.simoahava.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simon Ahava &#8216;s Blog<\/a>,\u7c21\u76f4\u628aGoogle Tag Manager\u73a9\u5f97\u51fa\u795e\u5165\u5316\u3002\u9019\u7bc7\u6587\u7ae0\u5617\u8a66\u8b93\u4f60\u4e86\u89e3\u66f4\u591aGoogle Tag Manager\u7684\u57fa\u672c\u6982\u5ff5\u53ca\u7c21\u55ae\u7684\u793a\u7bc4\uff0c\u8b93\u4f60\u53ef\u4ee5\u5148\u6253\u597d\u57fa\u790e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9032\u5165\u5167\u6587\u4e4b\u524d\uff0cKickads\u5728\u6b64\u795d\u5927\u5bb6\u65b0\u5e74\u5feb\u6a02\uff0c\u4e5f\u795d\u5927\u5bb6\u5728\u65b0\u7684\u4e00\u5e74\u7372\u5f97\u66f4\u591a\u7684\u7db2\u7ad9\u6d41\u91cf \u3002:) \u5e0c\u671b\u60a8\u4eab\u53d7\u65b0\u6625\u4f73\u7bc0\uff0c\u4e5f\u4eab\u53d7\u95b1\u8b80\u6211\u5011\u7684\u6587\u7ae0\uff01 <\/span><\/p>\n<h1>Google Tag Manager\u662f\u4ec0\u9ebc\uff1f<\/h1>\n<p><span style=\"font-weight: 400;\">Google Tag Manager \u662fGoogle\u7684\u5de5\u5177\uff0c\u53ef\u8b93\u60a8\u5728\u7528\u6236\u754c\u9762\u4e0a\u5275\u5efa\u548c\u63a7\u5236\u4ee3\u78bc\uff0c\u7121\u9700\u5728\u5275\u5efa\u4ee3\u78bc\u6642\u7de8\u5beb\u8907\u96dc\u7684\u4ee3\u78bc\u3002\u5b83\u8b93\u60a8\u5c07GTM\u4ee3\u78bc\u5d4c\u5165\u7db2\u7ad9\u7684\u6bcf\u500b\u9801\u9762\u4e2d\uff0c\u6d88\u9664\u52d5\u624b\u5275\u5efa\u4ee3\u78bc\u7684\u75db\u82e6\uff0c\u4f7f\u60a8\u7684\u71df\u92b7\u66f4\u52a0\u9ad8\u6548\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GTM\u4e3b\u8981\u7528\u65bc\u7ba1\u7406\u53ca\u8ffd\u8e64\u8a2a\u554f\u8005\u7684\u884c\u70ba\uff0c\u800c\u4e14\u9084\u662fGoogle\u514d\u8cbb\u63d0\u4f9b\u7684\u5de5\u5177\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u4e0d\u662f\u5f88\u53b2\u5bb3\uff01<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u60a8\u70ba\u4ec0\u9ebc\u9700\u8981Google Tag Manager\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Tag Manager\u80fd\u57f7\u884c\u8a31\u591a\u64cd\u4f5c\u3002\u6700\u4e3b\u8981\u7684\u662f\uff0c\u60a8\u518d\u4e0d\u9700\u8981\u7531\u958b\u767c\u4eba\u54e1\u70ba\u60a8\u7de8\u5beb\u6216\u7f6e\u5165\u4ee3\u78bc\u3002\u7576GTM \u9084\u672a\u51fa\u73fe\u7684\u6642\u5019\uff0c\u7db2\u7ad9\u7ba1\u7406\u54e1\u5fc5\u9808\u70ba\u6bcf\u500b\u8ffd\u8e2a\u548c\u5ee3\u544a\u670d\u52d9\u9801\u9762\u4e0a\u63d2\u5165\u4ee3\u78bc\u3002\u4ed6\u5011\u9084\u9700\u8981\u5c07\u4ee3\u78bc\u63d2\u5165\u93c8\u63a5\u548c\u6309\u9215\u7b49\u5143\u7d20\u4e2d\u4ee5\u8ffd\u8e2a\u7528\u6236\u7684\u884c\u70ba\uff0c\u6bcf\u6b21\u6709\u65b0\u6771\u897f\u8981\u8ffd\u8e2a\u6642\u3002\u90fd\u8981\u52de\u7169\u4ed6\u5011\u3002\u4f46\u6709\u4e86GTM\uff0c\u60a8\u552f\u4e00\u9700\u8981\u505a\u7684\u53ea\u662f\u6dfb\u52a0GTM\u4ee3\u78bc\u5230\u9801\u9762\u4e2d\u3002\u5b83\u6d88\u9664\u4e86\u7de8\u78bc\u7684\u7169\u60f1\uff0c\u4f7f\u958b\u767c\u4eba\u54e1\u53ef\u4ee5\u5c08\u6ce8\u5176\u4ed6\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GTM\u652f\u6301\u66f4\u5feb\u7684\u52a0\u8f09\u548c\u6539\u5584\u60a8\u7db2\u7ad9\u7684SEO\u6027\u80fd\u3002 GTM\u7c21\u5316\u4e86\u4ee3\u78bc\u7684\u7de8\u7a0b\uff0c\u9019\u610f\u5473\u8457\u4ee3\u78bc\u5c07\u4e0d\u6703\u518d\u6e1b\u6162\u9801\u9762\u7684\u52a0\u8f09\u901f\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u80fd\u6703\u60f3\u8a66\u7528\u9019\u500b\u53b2\u5bb3\u7684\u5de5\u5177\uff0c\u770b\u770b\u5c0d\u60a8\u7684\u696d\u52d9\u662f\u5426\u5408\u9069\u3002 \u4e5f\u8a31\u60a8\u5df2\u7d93\u6709\u4e00\u500b\u5d4c\u5165\u4ee3\u78bc\u7684\u65b9\u6cd5\uff0c\u53c8\u6216\u8005\u60a8\u89ba\u5f97\u60a8\u7684\u7db2\u7ad9\u4e0d\u9700\u8981\u9019\u500b\u5e6b\u52a9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Tag Manager\u662f\u514d\u8cbb\u4f7f\u7528\u7684\uff0c\u56e0\u6b64\u60a8\u5e7e\u4e4e\u53ef\u4ee5\u96f6\u98a8\u96aa\u5730\u96a8\u4fbf\u514d\u8cbb\u8a66\u7528\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6b64\u6587\u7ae0\uff0c\u6211\u5011\u5c07\u5411\u60a8\u5c55\u793a\u5982\u4f55\u8a2d\u7f6e\u5e33\u6236\uff0c\u5982\u4f55\u5275\u5efa\u65b0\u4ee3\u78bc\u4ee5\u53ca\u5982\u4f55\u5728Google Analytics\u5e33\u6236\u4e2d\u4f7f\u7528Google Tag Manager\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u95b1\u8b80\u672c\u6587\u5f8c\uff0c\u60a8\u53ef\u4ee5\u518d\u6c7a\u5b9a\u5b83\u662f\u5426\u662f\u9069\u5408\u60a8\u7684\u696d\u52d9\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Google Tag Manager\u7684\u4e3b\u8981\u512a\u9ede<\/span><\/h2>\n<p><b>GTM\u5354\u52a9\u63d0\u5347\u6548\u7387<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google Tag Manager \u6d88\u9664\u4e86\u5c0d\u958b\u767c\u4eba\u54e1\u7684\u9700\u6c42\uff0c\u66f4\u8b93\u60a8\u4e86\u89e3\u7528\u6236\u7684\u884c\u70ba\u3002\u5b83\u662f\u4e00\u7a2e\u7d93\u6fdf\u3001\u9ad8\u6548\u800c\u4e14\u53ef\u9760\u7684\u89e3\u6c7a\u65b9\u6848\u3002GTM\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u9069\u61c9\u4e0d\u65b7\u767c\u5c55\u7684\u71df\u92b7\u689d\u4ef6\uff0c\u4e26\u8b93\u60a8\u901a\u904e\u4e86\u89e3\u6df1\u5165\u7684\u7528\u6236\u884c\u70ba\u5f9e\u800c\u8a2d\u8a08\u5404\u7a2e\u7684\u696d\u52d9\u7b56\u7565\u3002<\/span><\/p>\n<p><b>Google Tag Manager\u53ef\u63d0\u9ad8\u7db2\u7ad9\u901f\u5ea6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">GTM\u4ee3\u78bc\u662f\u7570\u6b65\u4f7f\u7528\u7684\uff0c\u9019\u610f\u5473\u8457\u5982\u679c\u67d0\u4e00\u500b\u4ee3\u78bc\u52a0\u8f09\u7de9\u6162\uff0c\u4e5f\u4e0d\u6703\u963b\u6b62\u5176\u4ed6\u4ee3\u78bc\u7684\u89f8\u767c\u3002\u00a0<\/span><\/p>\n<p><b>\u96c6\u4e2d\u5f0f\u4ee3\u78bc\u7ba1\u7406<\/b><\/p>\n<p><span style=\"font-weight: 400;\">GTM\u5141\u8a31\u60a8\u5728\u4e00\u500b\u5730\u65b9\u7ba1\u7406\u7db2\u7ad9\u4e0a\u4f7f\u7528\u7684\u6240\u6709\u71df\u92b7\u548c\u5206\u6790\u4ee3\u78bc\u3002 \u5b83\u63d0\u9ad8\u4e86\u4ee3\u78bc\u7ba1\u7406\u7684\u6548\u7387\uff0c\u4e26\u7c21\u5316\u4e86\u6dfb\u52a0\u3001\u522a\u9664\u6216\u7de8\u8f2f\u4ee3\u78bc\u7684\u904e\u7a0b\u3002\u00a0<\/span><\/p>\n<p><b>Google Tag Manager\u7c21\u5316\u4e86Event Tracking\/Advanced Tracking<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u8ffd\u8e2a\u662fGoogle Tag Manager\u767c\u63ee\u4f5c\u7528\u7684\u4e3b\u8981\u9818\u57df\u3002 \u5728GTM\u63a8\u51fa\u4e4b\u524d\uff0c\u5982\u679c\u60a8\u9700\u8981\u8ddf\u8e2a\u4e8b\u4ef6\uff08\u4f8b\u5982\u55ae\u64ca\u5404\u7a2e\u6309\u9215\u4e26\u64ad\u653e\u5f71\u7247\uff09\uff0c\u60a8\u5247\u9700\u8981\u958b\u767c\u4eba\u54e1\u70ba\u6bcf\u500b\u4e8b\u4ef6\u6dfb\u52a0\u8ddf\u8e2a\u4ee3\u78bc\u3002GTM\u89e3\u6c7a\u4e86\u9019\u500b\u75db\u9ede\u3002 \u5982\u679c\u60a8\u60f3\u4e86\u89e3\u5b83\u5982\u4f55\u904b\u4f5c\uff0c\u55ae\u64ca\u4ee5\u4e0b\u9023\u7d50\uff1a<\/span><\/p>\n<p><a href=\"https:\/\/www.kickads.co\/zh\/event-tracking-via-google-tag-manager-and-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.kickads.co\/event-tracking-via-google-tag-manager-and-google-analytics\/<\/span><\/a><\/p>\n<p><strong>\u5982\u4f55\u8a2d\u7f6eGoogle Tag Manager\u5e33\u6236\uff1f<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u8a2d\u7f6e\u514d\u8cbb\u5e33\u6236\u975e\u5e38\u7c21\u55ae\uff0c\u53ea\u9700\u5169\u500b\u6b65\u9a5f\u3002\u4f46\u5b83\u8207Google Analytics\u6216Gmail\u5e33\u6236\u4e0d\u540c\u3002 \u70ba\u65b9\u4fbf\u60a8\u9032\u884c\u8a2d\u7f6e\uff0c\u6211\u5011\u8a18\u9304\u4e86\u8a2d\u7f6e\u5e33\u6236\u7684\u904e\u7a0b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u53ea\u9700\u9ede\u64ca <\/span><a href=\"https:\/\/www.google.com\/analytics\/tag-manager?__hstc=20629287.5577b8d341282a3e6ab029a56d97d973.1577551700954.1577551700954.1577551700954.1&amp;__hssc=20629287.1.1577551700955&amp;__hsfp=3055870778\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.google.com\/analytics\/tag-manager<\/span><\/a><span style=\"font-weight: 400;\"> \uff0c\u7136\u5f8c\u9ede\u64ca\u201cSign Up for Free\u201d\u3002 \u7136\u5f8c\uff0c\u8f38\u5165\u60a8\u7684\u5e33\u6236\u540d\u3001\u570b\u5bb6\/\u5730\u5340\u548c\u7db2\u7ad9URL\uff0c\u4ee5\u53ca\u60a8\u8981\u4f7f\u7528Google Tag\u7684\u4f4d\u7f6e\u3002 \u5b8c\u6210\u6b64\u64cd\u4f5c\u5f8c\uff0c\u8acb\u55ae\u64ca\u201cCreate \u201d\u6309\u9215\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the next step, you will get the codes and instructions to embed the code in the &lt;head&gt; of your page, and the other after opening &lt;body&gt; tag. Apply the codes to your site, once you do this press &lsquo;Ok.&rsquo;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16324\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/how-gtm-guide.png\" alt=\"how-gtm-guide\" width=\"1015\" height=\"629\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/how-gtm-guide.png 1015w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/how-gtm-guide-300x186.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/how-gtm-guide-768x476.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/how-gtm-guide-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/how-gtm-guide-480x297.png 480w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Google Tag Manager Container ID\u662f\u4ec0\u9ebc\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728GTM\u4e2d\uff0c\u60a8\u6703\u627e\u5230\u985e\u4f3c\u201c GTM-TXAAA\u201d\u7684\u4ee3\u78bc\uff0c\u7a31\u70ba\u201c Container ID\u201d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64ID\u7528\u65bc\u5c0d\u6bcf\u500bGTM container\u4ee3\u78bc\u9032\u884c\u5206\u985e\uff0c\u800c\u8a72\u4ee3\u78bc\u7684\u53e6\u4e00\u90e8\u5206\uff08\u5982\u201c gtm.js\u201d\uff09\u662fcontainer \u4ee3\u78bc\u4f7f\u7528\u7684JavaScript\u5eab\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c07container\u4ee3\u78bc\u6dfb\u52a0\u5230\u60a8\u7684\u7db2\u7ad9\u5f8c\uff0c\u60a8\u7684GTM\u5c31\u6703\u88ab\u8996\u70ba\u5df2\u5b89\u88dd\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u3002\u00a0<\/span><\/p>\n<p>\u6b63\u78ba\u4f86\u8aaa\uff0cGoogle Tag Manager \u5c31\u662f\u4e00\u500bContainer\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-16325\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/container-tag.png\" alt=\"container-tag\" width=\"1216\" height=\"580\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/container-tag.png 1216w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/container-tag-300x143.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/container-tag-1024x488.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/container-tag-768x366.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/container-tag-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/container-tag-480x229.png 480w\" sizes=\"(max-width: 1216px) 100vw, 1216px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">\u5728GTM\u4e2d\u8a2d\u7f6e\u4ee3\u78bc<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u64c1\u6709Google Tag Manager \u5e33\u6236\u5f8c\u3002\u60a8\u9996\u5148\u8981\u4e86\u89e3\u5982\u4f55\u5728GTM\u4e2d\u8a2d\u7f6e\u4ee3\u78bc\u3002 \u9019\u6a23\uff0c\u60a8\u53ef\u4ee5\u5728Google Tag 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src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-2.png\" alt=\"Google tag manager guide\" width=\"1337\" height=\"633\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-2.png 1337w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-2-300x142.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-2-1024x485.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-2-768x364.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-2-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-2-480x227.png 480w\" sizes=\"(max-width: 1337px) 100vw, 1337px\" \/><\/p>\n<p>\u7b2c3\u6b65\uff1a\u4ee3\u78bc\u7684\u985e\u578b\u6709\u5f88\u591a\uff0c\u6b64\u6587\u672a\u80fd\u63d0\u53ca\u6240\u6709\u985e\u578b\uff0c\u60a8\u4e5f\u53ef\u4ee5\u81ea\u5b9a\u7fa9\u4ee3\u78bc\u985e\u578b\u3002 \u8b93\u6211\u5011\u4f86\u770b\u770b\u201cGoogle Analytics Universal\u201d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16329\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-3.png\" alt=\"step-3\" width=\"1365\" height=\"633\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-3.png 1365w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-3-300x139.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-3-1024x475.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-3-768x356.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-3-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-3-480x223.png 480w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/p>\n<p>\u7b2c4\u6b65\uff1a\u5982\u679c\u8981\u5728Google Analytics\u4e2d\u8ddf\u8e2a\u4ee3\u78bc\uff0c\u5247\u5fc5\u9808\u8f38\u5165\u60a8\u7684Web Property ID\u3002\u60a8\u53ef\u4ee5\u5728Google Analytics\u5e33\u6236\u4e2d\u627e\u5230\u5b83\u3002 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https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-6-768x412.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-6-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-6-480x257.png 480w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/p>\n<p>\u7b2c7\u6b65\uff1a\u9ede\u64ca\"Submit\"\uff0c\u8b93\u60a8\u7684\u4ee3\u78bc\u53ef\u4ee5\u6839\u64da\u60a8\u7684\u559c\u597d\u904b\u4f5c\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16334\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-7.png\" alt=\"step-7\" width=\"1343\" height=\"533\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-7.png 1343w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-7-300x119.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-7-1024x406.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-7-768x305.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-7-18x7.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-7-480x190.png 480w\" sizes=\"(max-width: 1343px) 100vw, 1343px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u7b2c8\u6b65\uff1a\u9ede\u64ca\u201cSubmit \u201d\u5f8c\uff0c\u60a8\u5c07\u9032\u5165\u201cSubmission Configuration \u201d\u9801\u9762\u3002\u5728\u8a72\u9801\u9762\u4e0a\uff0c\u60a8\u5c07\u770b\u5230\u5169\u500b\u9078\u9805\u201cPublish and Create Version\u201d\u6216\u201cCreate Version\u201d\u3002 \u5982\u679c\u60a8\u6e96\u5099\u5c07\u4ee3\u78bc\u63a8\u9001\u5230\u6240\u6709\u7db2\u7ad9\u9801\u9762\uff0c\u8acb\u9078\u64c7\u7b2c\u4e00\u500b\u9078\u9805\u201cPublish and Create Version\u201d\uff0c\u7136\u5f8c\u9ede\u64ca\u201cPublish\u201d\u3002\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16335\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-8.png\" alt=\"step-8\" width=\"1160\" height=\"629\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-8.png 1160w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-8-300x163.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-8-1024x555.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-8-768x416.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-8-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-8-480x260.png 480w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7b2c9\u6b65\uff1a\u4e4b\u5f8c\uff0c\u60a8\u5c07\u770b\u5230\u201cContainer Version Description\u201d\u3002 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400;\">\u7b2c10\u6b65\uff1a\u78ba\u4fdd\u60a8\u7684\u4ee3\u78bc\u986f\u793a\u5728\u201cVersion Summary\u201d\u5831\u544a\u4e2d\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16337\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-10.png\" alt=\"step-10\" width=\"1190\" height=\"413\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-10.png 1190w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-10-300x104.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-10-1024x355.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-10-768x267.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-10-18x6.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/step-10-480x167.png 480w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\uff0c\u6211\u5011\u5df2\u7d93\u6210\u529f\u5275\u5efa\u4e86\u7b2c\u4e00\u500b\u4ee3\u78bc\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Google Analytics\u548cGoogle Tag Manager<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u60f3\u5c07GTM\u8207Google Analytics\u7d50\u5408\u4e00\u8d77\u4f7f\u7528\uff0c\u5c31\u9700\u8981\u57f7\u884c\u4e00\u4e9b\u6b65\u9a5f\u3002 \u4e0d\u904e\u9019\u662f\u503c\u5f97\u7684\uff0c\u5728\u60a8\u7684\u7db2\u7ad9\u4e2d\u6dfb\u52a0\u9019\u4e9b\u4ee3\u78bc\u53ef\u4ee5\u63d0\u9ad8GA\u5831\u544a\u7684\u6e96\u78ba\u6027\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7b2c\u4e00\u6b65\uff0c\u60a8\u5fc5\u9808\u5f9e\u7db2\u7ad9\u9801\u9762\u4e2d\u522a\u9664Google Analytics\u4ee3\u78bc\u3002 \u60a8\u9700\u8981\u5d4c\u5165\u60a8\u7684GTM \u4ee3\u78bc\u3002 \u5982\u679c\u540c\u6642\u5d4c\u5165\u9019\u5169\u500b\u4ee3\u78bc\uff0c\u5b83\u6703\u4ee4\u6578\u64da\u8b8a\u5f97\u6df7\u4e82\uff0c\u4e26\u5728\u96a8\u5f8c\u751f\u6210\u5169\u6b21\u5831\u544a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7b2c2\u6b65\uff0c\u60a8\u9700\u8981\u70ba\u60a8\u7684Google Analytics\u8ddf\u8e2aID\u5275\u5efa\u4e00\u500bvariable\u3002 Variable\u53ef\u63d0\u9ad8GTM\u5de5\u5177\u7684\u6548\u7387\uff0c\u901a\u904e\u4fdd\u5b58\u5176\u4ed6\u6578\u64da\u4f86\u63d0\u9ad8\u6548\u7387\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u5c07GA Tracking ID\u4fdd\u7559\u70bavariable\uff0c\u5247\u4e0d\u5fc5\u5e38\u5e38\u67e5\u627e\u5b83\u3002\u60a8\u9700\u8981\u70baGoogle Analytics\u5275\u5efa\u4e00\u500b\u65b0\u4ee3\u78bc\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Google Tag Manager\u7684Trigger\u662f\u4ec0\u9ebc\uff1f\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u5c07trigger \u5b9a\u7fa9\u70ba\u4e00\u7d44\u898f\u5247\uff0c\u544a\u8a34\u60a8\u7684\u4ee3\u78bc\u4f55\u6642\u958b\u59cb\u89f8\u767c\u3002 Google Tag Manager\u4e2d\u7684\u4e3b\u8981\u89f8\u767c\u689d\u4ef6\u662f\u6240\u6709\u9801\u9762\u89f8\u767c\u689d\u4ef6\uff0c\u5b83\u544a\u8a34\u60a8\u7684\u4ee3\u78bc\u5728\u9801\u9762\u52a0\u8f09\u6642\u5728\u6bcf\u500b\u9801\u9762\u4e0a\u7684\u89f8\u767c\u3002 \u8a72trigger \u8207Google Analytics\u4ee3\u78bc\u4e00\u8d77\u4f7f\u7528\u3002\u00a0<\/span><\/p>\n<p><strong>Built-in GTM Trigger<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Google Tag Manager\u4e2d\u6709\u8a31\u591a\u5167\u7f6etriggers \uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u5011\u89f8\u767c\u4ee3\u78bc\u3002 GTM\u5177\u6709YouTube\u8996\u983b\u3001\u81ea\u5b9a\u7fa9\u4e8b\u4ef6\u3001\u6efe\u52d5\u6df1\u5ea6\u3001\u6309\u9215\u9ede\u64ca\u7b49triggers\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16338\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/choose-trigger-type.png\" alt=\"choose-trigger-type\" width=\"761\" height=\"474\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/choose-trigger-type.png 761w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/choose-trigger-type-300x187.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/choose-trigger-type-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/choose-trigger-type-480x299.png 480w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">GTM\u4e2d\u7684\u6bcf\u500btrigger \u90fd\u4f7f\u7528\u81ea\u5df1\u7684\u4e00\u7d44\u898f\u5247\u4f86\u89f8\u767c\u4ee3\u78bc\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u8a2d\u7f6e\u4e00\u500bYouTube trigger\uff0c\u6839\u64da\u7528\u6236\u5c0d\u60a8\u7684\u8996\u983b\u9032\u884c\u7684\u8a31\u591a\u4e0d\u540c\u4e92\u52d5\u4f86\u89f8\u767c\u3002\u60a8\u53ef\u4ee5\u5728\u7528\u6236\u958b\u59cb\u3001\u641c\u7d22\u3001\u66ab\u505c\u3001\u7de9\u885d\u6216\u7d50\u675f\u8996\u983b\u6642\u89f8\u767c\u6b64\u4ee3\u78bc\u3002 \u4e5f\u53ef\u4ee5\u6839\u64da\u7528\u6236\u7684\u89c0\u770b\u9032\u5ea6\u89f8\u767c\u6b64\u4ee3\u78bc\uff0c\u4f8b\u5982\u7528\u6236\u89c0\u770b\u4e8650%\u62163\u5206\u9418\u3002\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5728Google Tag Manager\u4e2d\u5275\u5efaVariable<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u4f55\u5728GTM\u4e2d\u5275\u5efaVariable\uff1f<\/span><\/p>\n<p><strong>How to create a variable in GTM?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u7b2c1\u6b65\uff1a\u5728Google Tag Manager\u9996\u9801\u4e0a\u9ede\u64ca\u201dVariables \u201c\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16339\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/create-variable.png\" alt=\"create-variable\" width=\"1228\" height=\"597\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/create-variable.png 1228w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/create-variable-300x146.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/create-variable-1024x498.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/create-variable-768x373.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/create-variable-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/create-variable-480x233.png 480w\" sizes=\"(max-width: 1228px) 100vw, 1228px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7b2c2\u6b65\uff1a\u5230\u201dUser-Defined Variable\u201d\uff0c\u7136\u5f8c\u9ede\u64ca\u201dNew\u201d\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16341\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-1-1.png\" alt=\"\" width=\"1175\" height=\"543\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-1-1.png 1175w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-1-1-300x139.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-1-1-1024x473.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-1-1-768x355.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-1-1-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-1-1-480x222.png 480w\" sizes=\"(max-width: 1175px) 100vw, 1175px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7b2c3\u6b65\uff1a\u73fe\u5728\uff0c\u60a8\u5fc5\u9808\u547d\u540dvariable \u3002 \u7136\u5f8c\uff0c\u9ede\u64ca\u201dVariable Configuration\u201d\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16342\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-2.png\" alt=\"variable-step-1\" width=\"1360\" height=\"525\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-2.png 1360w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-2-300x116.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-2-1024x395.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-2-768x296.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-2-18x7.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-2-480x185.png 480w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7b2c4\u6b65\uff1a\u5982\u679c\u60a8\u4e0d\u5e0c\u671bID\u66f4\u6539\u70ba\u4e0d\u540c\u7684\u4ee3\u78bc\uff0c\u5247\u5c07variable \u985e\u578b\u9078\u64c7\u70ba\u201cConstant\u201d\u3002\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16343 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-3.png\" alt=\"variable-step-3\" width=\"566\" height=\"599\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-3.png 566w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-3-283x300.png 283w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-3-11x12.png 11w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-3-480x508.png 480w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7b2c5\u6b65\uff1a\u73fe\u5728\uff0c\u60a8\u5fc5\u9808\u5728\u201cValue\u201d\u6846\u4e2d\u8f38\u5165Google Analytics ID\uff0c\u7136\u5f8c\u9ede\u64ca\u53f3\u4e0a\u89d2\u7684\u201dSave\u201d\u3002\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16344\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-4.png\" alt=\"variable-step-4\" width=\"1078\" height=\"374\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-4.png 1078w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-4-300x104.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-4-1024x355.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-4-768x266.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-4-18x6.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/variable-step-4-480x167.png 480w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u4e0b\u4e00\u6b65\u4e2d\uff0c\u7de8\u8f2f\u201c TestTag1\u201d\u4e26\u5305\u542b\u6211\u5011\u5275\u5efa\u7684\u65b0variable \u3002\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Data Layer Variables<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u60a8\u7684\u7528\u6236\u884c\u70ba\uff0c\u5247\u5fc5\u9808\u4f7f\u7528\u6578\u64da\u5c64\u3002Google Tag Manager\u53ef\u4ee5\u5275\u5efa\u81ea\u5b9a\u7fa9Data Layer Variables\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u4e9bData Layer Variable\u53ef\u4ee5\u5c07\u52d5\u614b\u503c\u5f9eCMS\u3001\u5f8c\u7aef\u7cfb\u7d71\u6216\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u50b3\u905e\u5230GTM\u3002 \u7136\u5f8c\uff0cGTM\u53ef\u4ee5\u5c07\u9019\u4e9bvalues \u8a18\u9304\u5728\u60a8\u7684\u4ee3\u78bc\u4e2d\uff0c\u4e26\u50b3\u905e\u7d66\u60a8\u7684\u5831\u544a\u3002 \u6b64variable \u53ef\u4ee5\u4e00\u6b21\u5c07\u95dc\u9375values\u50b3\u905e\u7d66\u60a8\u7684\u6240\u6709\u71df\u92b7\u7cfb\u7d71\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16345\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/data-variable.png\" alt=\"data-variable\" width=\"761\" height=\"144\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/data-variable.png 761w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/data-variable-300x57.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/data-variable-18x3.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/01\/data-variable-480x91.png 480w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/p>\n<p><strong>\u60a8\u5c0dGoogle Tag Manager\u6709\u4f55\u770b\u6cd5\uff1f<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Google Tag Manager\u53ef\u4ee5\u4f7f\u60a8\u7684\u751f\u6d3b\u66f4\u52a0\u8f15\u9b06\u3002 \u78ba\u4fdd\u4f7f\u7528\u5728GTM\u4e2d\u6240\u8a2d\u7f6e\u7684\u6578\u64da\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5f88\u60f3\u77e5\u9053\u60a8\u5728GTM\u65b9\u9762\u7684\u9ad4\u9a57\u3002 \u5b83\u7684\u8868\u73fe\u5982\u4f55\uff1f \u5982\u60a8\u6709\u4efb\u4f55\u7591\u554f\u548c\u5efa\u8b70\uff0c\u8acb\u767c\u8868\u8a55\u8ad6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8acb\u7e7c\u7e8c\u95dc\u6ce8\u6211\u5011\u3002\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>If you have landed here, then the reason is Google Tag Manager. Wondering what this is? Why should you give it a damn? Then this new year, Kickads is bringing you this Quick Google Tag Manager Guide. This Guide provides you with a basic understanding of Google Tag Manager. If you are looking for something [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[70,72,73,74,75,76,77,78,79,80],"class_list":["post-16322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager","tag-data-layer-best-practices","tag-google-tag-manager-event-tracking4","tag-google-tag-manager-example","tag-google-tag-manager-fundamentals","tag-google-tag-manager-tutorial","tag-google-tag-manager-tutorial-2020","tag-google-tag-manager-tutorial-for-beginners","tag-learn-google-tag-manager","tag-ultimate-guide-to-google-tag-manager","tag-what-is-google-tag-manager"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/16322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=16322"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/16322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/16346"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=16322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=16322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=16322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}