{"id":16999,"date":"2024-02-24T18:26:47","date_gmt":"2024-02-24T10:26:47","guid":{"rendered":"https:\/\/www.kickads.co\/?p=16999"},"modified":"2024-02-24T18:26:47","modified_gmt":"2024-02-24T10:26:47","slug":"the-ultimate-guide-of-google-ads-bidding-strategy-manual-or-automated","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/the-ultimate-guide-of-google-ads-bidding-strategy-manual-or-automated\/","title":{"rendered":"Google\u5ee3\u544a\u7af6\u50f9\u7b56\u7565\u5be6\u6230\u6559\u5b78 \u30102024\u66f4\u65b0\u3011"},"content":{"rendered":"<h1><span style=\"color: #000000;\">Google\u5ee3\u544a\u7af6\u50f9\u7b56\u7565<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">\u65e9\u5728 2018 \u5e74\u958b\u59cb\uff0cGoogle \u5c31\u4e00\u76f4\u9f13\u52f5\u6211\u5011\u4f7f\u7528\u667a\u80fd\u7af6\u50f9 (Smart Bidding) \u7684\u7b56\u7565\u3002\u4e0d\u53ea\u662f Google \u516c\u958b\u7684\u8aaa\u6cd5\uff0c\u5c31\u9023 Google Account Manager \u4e5f\u79c1\u4e0b\u548c\u6211\u5011\u518d\u4e09\u5f37\u8abf Smart Bidding \u7684\u597d\u8655\u53ca\u91cd\u8981\u6027\u3002Google \u8072\u7a31 Smart Bidding \u662f\u672a\u4f86\uff0c\u662f\u5927\u52e2\u6240\u8da8\uff0c\u5c0d\u5ee3\u544a\u8868\u73fe\u662f\u767e\u5229\u800c\u7121\u4e00\u5bb3\uff0c\u56e0\u4ed6\u5229\u7528\u4e86\u6700\u5148\u9032\u7684\u6280\u8853\u5c0b\u627e\u6700\u5bb9\u6613\u8f49\u63db\u7684\u6d41\u91cf\uff0c\u6a5f\u68b0\u5b78\u7fd2\u627e\u5c0b\u8f49\u63db\u7684Pattern\uff0c\u4e0b\u522a\u4e00\u842c\u5b57...... \u4f46\u667a\u80fd\u7af6\u50f9 (Smart Bidding) \u771f\u7684\u6709\u5982Google\u6240\u8aaa\u90a3\u9ebc\u597d\u55ce\uff1f\u9019\u7bc7\u6587\u7ae0\u4e3b\u8981\u7814\u7a76\u7684\u662f\u667a\u80fd\u7af6\u50f9\u5728\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u6210\u6548\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7af6\u50f9\u7b56\u7565\u5728\u56b4\u8b39\u7684\u5b9a\u7fa9\u4e0a\u5176\u5be6\u53ea\u6709\u5169\u985e\uff0c\u4e00\u662fAutomated Bidding (\u81ea\u52d5\u7af6\u50f9\u7b56\u7565)\uff0c\u53e6\u5916\u662f Manual Bidding (\u624b\u52d5\u7af6\u50f9\u7b56\u7565)\u3002\u5169\u8005\u7684\u5206\u5225\u662f\uff1a\u81ea\u52d5\u7af6\u50f9\u662fGoogle\u6309\u7167\u5ee3\u544a\u76ee\u81ea\u52d5\u5e6b\u4f60\u8abf\u7bc0\u51fa\u50f9\uff0c\u53d6\u6c7a\u65bc\u4f60\u7684\u5ee3\u544a\u76ee\u6a19\u662f\u4ee5\u66dd\u5149\u3001\u9ede\u64ca\u6216\u662f\u8f49\u63db\u70ba\u76ee\u6a19\uff1b\u800c\u624b\u52d5\u7af6\u50f9\u5f88\u7c21\u55ae\uff0c\u5c31\u662f\u4f60\u624b\u52d5\u8abf\u7bc0\u6bcf\u500b Ad group \u6216 Keyword \u7684\u51fa\u50f9\u3002<\/span><\/p>\n<h3><strong>\u4ee5\u4e0b\u662fGoogle Ads\u63d0\u4f9b\u7684\u7af6\u50f9\u7b56\u7565<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximize Clicks \u722d\u53d6\u6700\u591a\u9ede\u64ca (\u722d\u53d6\u9ede\u64ca)\u00a0<\/span><\/li>\n<li>Manual Bidding \u624b\u52d5\u6bcf\u6b21\u9ede\u64ca\u7af6\u50f9 (\u722d\u53d6\u9ede\u64ca)<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target Impression Share \u76ee\u6a19\u5c55\u793a\u4f54\u6709\u7387 (\u722d\u53d6\u66dd\u5149)<br \/>\n<\/span><\/li>\n<li>CPM \u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c (\u722d\u53d6\u66dd\u5149)<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enhanced Cost Per Click \u6210\u672c\u6548\u76ca\u7ba1\u7406\u7cfb\u7d71 (\u722d\u53d6\u8f49\u63db)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximize Conversions \u722d\u53d6\u6700\u591a\u8f49\u63db (\u722d\u53d6\u8f49\u63db)<\/span><\/li>\n<li>Target CPA \u76ee\u6a19\u6bcf\u6b21\u52d5\u4f5c\u6210\u672c (\u722d\u53d6\u8f49\u63db)<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximize Conversions Value \u722d\u53d6\u6700\u9ad8\u8f49\u63db\u50f9\u503c (\u722d\u53d6\u8f49\u63db)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target ROAS \u76ee\u6a19\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387 (\u722d\u53d6\u8f49\u63db)<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2472725?hl=en\">https:\/\/support.google.com\/google-ads\/answer\/2472725?hl=en<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google \u7d93\u5e38\u63d0\u5021\u667a\u80fd\u7af6\u50f9 (Smart Bidding)\u53c8\u662f\u751a\u9ebc\uff1f\u300c\u667a\u80fd\u7af6\u50f9\u300d\u662f\u81ea\u52d5\u7af6\u50f9\u7b56\u7565\u7684\u5176\u4e2d\u4e00\u7a2e\uff0c\u4f46\u5b83\u6703\u5c08\u6ce8\u65bc\u4e00\u4e9b\u548c\u8f49\u63db (Conversion) \u6709\u95dc\u7684\u689d\u4ef6\u5e6b\u4f60\u81ea\u52d5\u7af6\u50f9\u3002\u667a\u80fd\u7af6\u50f9\u6703\u5728\u6bcf\u6b21\u7af6\u6295\u6642\uff0c\u6703\u904b\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853 (Machine Learning) \u4f86\u512a\u5316\u7af6\u50f9\uff0c\u4ee4\u8f49\u63db\u6b21\u6578\u6216\u8f49\u63db\u50f9\u503c\u8b8a\u5f97\u66f4\u597d\u3002<\/span><\/p>\n<h2><b>1. Maximize Clicks \u722d\u53d6\u6700\u591a\u9ede\u64ca\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u6c92\u6709\u56fa\u5b9a\u7684\u8f49\u63db\u6e20\u9053\uff0c\u53ea\u5e0c\u671b\u7528\u6236\u8a2a\u554f\u4f60\u7684\u7db2\u7ad9\uff0c\u201c\u722d\u53d6\u6700\u591a\u9ede\u64ca\u201d \u5c07\u81ea\u52d5\u8abf\u6574\u4f60\u7684\u51fa\u50f9\u4ee5\u5be6\u73fe\u8a72\u76ee\u6a19\u3002\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u4e0d\u5920\u6d41\u91cf\uff0c\u90a3\u9996\u5148\u61c9\u4f7f\u7528 Maximize Clicks\uff0c\u4f60\u53ef\u4ee5\u5c07\u6b64\u7af6\u50f9\u7b56\u7565\u61c9\u7528\u65bc\u4f60\u7684\u5ee3\u544a\u6d3b\u52d5\u4e2d\u3002<\/span><\/p>\n<h3><b>\u751a\u9ebc\u6642\u4faf\u7528Maximize Click?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u7b2c\u4e00\u6b21\u5efa\u7acb\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u4e5f\u5c0d\u95dc\u9375\u5b57\u7684\u50f9\u9322\u53ca\u8f49\u63db\u4eb3\u7121\u982d\u7dd2\uff0c\u90a3\u53ef\u4ee5\u5148\u4f7f\u7528Maximize Click\uff0c\u76e1\u91cf\u5e36\u591a\u4e00\u4e9b\u6d41\u91cf\u5230\u4f60\u7db2\u7ad9\uff0c\u7576\u4f60\u958b\u59cb\u4e86\u89e3\u6bcf\u500b\u95dc\u9375\u5b57\u7684\u50f9\u9322\u53ca\u5927\u81f4\u4e0a\u7684\u6392\u540d\uff0c\u90a3\u4f60\u53ef\u4ee5\u958b\u59cb\u8f49\u7528\u5176\u4ed6 Smart Bidding \u6216 Manual CPC\u53bb\u722d\u53d6\u66f4\u597d\u8868\u73fe\u3002Maximize Click \u4f5c\u70ba\u521d\u671f\u7684\u7af6\u50f9\u7b56\u7565\u78ba\u5be6\u4e0d\u932f\uff0c\u4f46\u6b64\u7af6\u50f9\u7b56\u7565\u7684\u91cd\u5fc3\u662f\u4ee5\u6709\u9650\u7684\u9810\u7b97\u5e36\u4f86\u6700\u591a\u6d41\u91cf\uff0c\u56e0\u70ba\u50f9\u9322\u504f\u4f4e\u7684\u95dc\u9375\u5b57\u76f8\u5c0d\u4f54\u6bd4\u6703\u8f03\u9ad8\uff0c\u4f46\u50f9\u9322\u504f\u4f4e\u7684\u95dc\u9375\u5b57\u4e0d\u4e00\u5b9a\u662f\u597d\u4e8b\uff0c\u5982\u679c\u4ed6\u7684\u8f49\u63db\u7387\u4f4e\u7684\u8a71\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c0f\u5c0f\u63d0\u793a\uff1a\u5728\u8a2d\u5b9a\u9019\u7af6\u50f9\u7b56\u7565\u6642\uff0c\u5efa\u8b70\u9ede\u9078 Set a maximum cost per click bid limit \u53bb\u9650\u5236 CPC \u4e0d\u8981\u8d85\u904e\u67d0\u500b\u9650\u984d\u3002\u5982\u4e0b\u5716\uff0c\u5047\u8a2d Bid limit \u662f HK$10\uff0c\u90a3\u9ebc\u6bcf\u500b\u9ede\u64ca\u5c31\u4e0d\u6703\u8d85\u904e HK$10\u3002\u82e5\u679c\u6211\u5011\u6c92\u6709\u8a2d\u5b9a bid limit \u7684\u8a71\uff0c\u7cfb\u7d71\u53ef\u80fd\u628a cpc \u63a8\u5f97\u8d85\u9ad8\uff1b\u5982\u679c bid limit \u8a2d\u5b9a\u5f97\u592a\u4f4e\uff0c\u5ee3\u544a\u6709\u6a5f\u6703\u904b\u884c\u4e0d\u5230\uff0c\u6240\u4ee5\u8b39\u8a18\u8a2d\u5b9a\u5ee3\u544a\u5f8c2-3\u5929\uff0c\u4e00\u5b9a\u8981\u5230 Google Ads \u67e5\u6aa2\u4e00\u4e0b\u8868\u73fe\u3002<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-22421\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy.png\" alt=\"googleadsbiddingstrategy\" width=\"1568\" height=\"466\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy.png 1568w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy-300x89.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy-1024x304.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy-768x228.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy-1536x456.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy-18x5.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy-480x143.png 480w\" sizes=\"(max-width: 1568px) 100vw, 1568px\" \/><\/p>\n<h2><b>2. Manual CPC \u624b\u52d5\u6bcf\u6b21\u9ede\u64ca\u7af6\u50f9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Manual CPC \u624b\u52d5\u6bcf\u6b21\u9ede\u64ca\u7af6\u50f9\uff0c\u9867\u540d\u601d\u610f\u5c31\u662f\u624b\u52d5\u8a2d\u5b9a\u6bcf\u500b\u95dc\u9375\u5b57\u7684 CPC \uff0c\u5b83\u5141\u8a31\u6211\u5011\u624b\u52d5\u8a2d\u5b9a\u6bcf\u6b21\u9ede\u64ca\u7684\u6700\u5927\u51fa\u50f9\u91d1\u984d\u3002\u9019\u7a2e\u7af6\u50f9\u65b9\u5f0f\u63d0\u4f9b\u4e86\u66f4\u591a\u63a7\u5236\u6b0a\uff0c\u8b93\u4f60\u53ef\u4ee5\u6839\u64da\u9810\u7b97\u548c\u76ee\u6a19\u8a2d\u5b9a\u9032\u884c\u8abf\u6574\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Manual CPC \u6709\u5e7e\u500b\u597d\u8655\uff1a\u4e00\u4f86\uff0c\u5b83\u53ef\u4ee5\u8b93\u4f60\u66f4\u7cbe\u78ba\u5730\u63a7\u5236\u6bcf\u6b21\u9ede\u64ca\u7684\u51fa\u50f9\uff0c\u4ee5\u7b26\u5408\u4f60\u7684\u9810\u7b97\u3002\u4e8c\u4f86\u6211\u5011\u53ef\u4ee5\u9032\u884cA\/B\u6e2c\u8a66\uff0c\u5617\u8a66\u4e0d\u540c\u7684 CPC \u7af6\u50f9\uff0c\u4ee5\u627e\u5230\u6700\u9ad8\u56de\u5831\u7684 CPC \u7af6\u50f9\u3002\u6700\u7dca\u8981\u7684\u662f\u907f\u514d\u904e\u5ea6\u652f\u51fa\uff0c\u9632\u6b62\u81ea\u52d5\u7af6\u50f9\u5c0e\u81f4\u904e\u5ea6\u652f\u51fa\uff0c\u7279\u5225\u662f\u7576\u4f60\u9700\u8981\u66f4\u591a\u7684\u9810\u7b97\u63a7\u5236\u6642\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96d6\u7136 Manual CPC \u7d66\u4e88\u6211\u5011\u7d55\u5c0d\u7684\u63a7\u5236\u529b\u5ea6\uff0c\u4f46\u7531\u65bc\u9700\u8981\u6642\u9593\u548c\u7cbe\u529b\u53bb\u5b9a\u671f\u76e3\u8996\u548c\u8abf\u6574\uff0c\u82b1\u8cbb\u5927\u91cf\u6642\u9593\u548c\u5fc3\u6a5f\uff1b\u540c\u6642\u7531\u65bc\u5fc5\u9700\u624b\u52d5\u53bb\u8abf\u6574\u51fa\u50f9\uff0c\u53cd\u61c9\u53ef\u80fd\u4e0d\u53ca\u6839\u64da\u5be6\u6642\u6578\u64da\u9032\u884c\u8abf\u6574\u548c Google \u63a8\u5d07\u7684\u81ea\u52d5\u7af6\u50f9\u7b56\u7565\uff0c\u6548\u7387\u56e0\u6b64\u800c\u6709\u843d\u5dee\u3002\u6700\u8fd1\u5e7e\u5e74\uff0c\u6211\u5011\u767c\u73fe\u5230\u624b\u52d5\u7af6\u50f9\u7121\u6cd5\u8207\u5176\u4ed6\u81ea\u52d5\u7af6\u50f9\u4f86\u6bd4\u8f03\uff0c\u6240\u4ee5\u6211\u5011\u90fd\u4e0d\u5efa\u8b70\u4f7f\u7528\u3002<\/span><\/p>\n<h2><b>3. Target Impression Share \u76ee\u6a19\u5c55\u793a\u4f54\u6709\u7387<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u5c55\u793a\u4f54\u6709\u7387 Target Impression Share \u662f\u4e00\u7a2e\u4ee5\u589e\u53d6\u66dd\u5149\u70ba\u76ee\u6a19\u7684\u7af6\u50f9\u7b56\u7565\uff0c\u6211\u5011\u53ef\u4ee5\u4f7f\u7528\u5b83\u4f86\u63a7\u5236\u5ee3\u544a\u5728\u641c\u7d22\u7d50\u679c\u9801\u9762\u4e2d\u51fa\u73fe\u7684\u983b\u7387\uff0c\u4ee5\u53ca\u78ba\u4fdd\u5ee3\u544a\u5728\u7279\u5b9a\u4f4d\u7f6e\u51fa\u73fe\u3002\u82e5\u679c\u4f60\u5c0d\u65bc\u54c1\u724c\u66dd\u5149\u3001\u5ee3\u544a\u66dd\u5149\u7b49\u5177\u6709\u7279\u5b9a\u66dd\u5149\u9700\u6c42\uff0c\u4f7f\u7528 Target Impression Share \u5c07\u6703\u5341\u5206\u9069\u5408\u4f60\uff01<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22422\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy1.png\" alt=\"googleadsbiddingstrategy2\" width=\"1596\" height=\"896\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy1.png 1596w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy1-300x168.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy1-1024x575.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy1-768x431.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy1-1536x862.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy1-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy1-480x269.png 480w\" sizes=\"(max-width: 1596px) 100vw, 1596px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u53ef\u4ee5\u8b93\u5ee3\u544a\u51fa\u73fe\u5728 Anywhere on result page (Google \u641c\u5c0b\u7d50\u679c\u7db2\u9801\u7684\u4efb\u4f55\u4f4d\u7f6e) \/ Top of results page (\u9801\u9802\u4f4d\u7f6e) \/ Absolute top of results page (\u9801\u9802\u6700\u9ad8\u4f4d\u7f6e)\uff0c\u4e26\u4e14\u76ee\u6a19\u53d6\u5f97\u67d0\u500b\u767e\u5206\u6bd4\u7684 Impression Share\uff0c\u52a0\u4e0a Maximum CPC bid limit \u5f8c\u5c31\u5b8c\u6210\u3002\u4f8b\u5982\u5728 Brand Search Campaign \u7684\u8a71\uff0c\u7576\u6211\u7684\u54c1\u724c\u88ab\u641c\u5c0b\u6642\uff0c\u6211\u60f3\u7d55\u5927\u90e8\u5206\u5ee3\u544a\u90fd\u662f\u6392\u5728\u7b2c\u4e00\u540d\uff0c\u6211\u6703\u9078\u64c7 Absolute top of results page \u548c 90% Impression share to target\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96d6\u7136\u9019\u807d\u8d77\u4f86\u5f88\u7c21\u55ae\uff0c\u4f46\u5176\u5be6\u6709\u9ede\u8907\u96dc\u3002\u56e0\u70ba\u6392\u5728\u7b2c\u4e00\u4f4d\u4e26\u4e0d\u4ee3\u8868\u4f60\u80fd\u5f97\u5230\u66f4\u591a\u7684\u8f49\u63db\u6b21\u6578\uff0c\u800c\u5ee3\u544a\u6392\u5728\u7b2c\u5e7e\u4f4d\u5f9e\u4f86\u4e0d\u662f\u6700\u91cd\u8981\u7684\u8003\u616e\u56e0\u7d20\uff0c\u800c\u6975\u5927\u5316 Impression Share \u4e5f\u5f88\u5927\u6a5f\u6703\u4ee4 CPA \u98c6\u5347\u3002\u5176\u5be6\u8aaa\u5230\u5e95\uff0c\u6700\u91cd\u8981\u662f\u4f60\u7684\u8f49\u63db\u6578\u76ee\u53ca\u8f49\u63db\u7387\u3002\u6392\u540d\u8f03\u9ad8\u53c8\u5982\u4f55\uff1f\u5ee3\u544a\u6bcf\u6b21\u51fa\u73fe\u53c8\u5982\u4f55\uff1f\u6700\u91cd\u8981\u627e\u5230\u81ea\u5df1\u7684\u751c\u9ede (SweetSpot) \u5c31\u597d\uff0c\u56e0\u6b64\u6211\u5011\u751a\u5c11\u4f7f\u7528 Target Impression Share \u7684\u7af6\u50f9\u7b56\u7565\u3002<\/span><\/p>\n<h2><\/h2>\n<h2><b>4. CPM \u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CPM \u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\u4e3b\u8981\u662f\u7528\u65bc Google Ads \u4e2d\u7684 Display Ads\uff0c\u7c21\u55ae\u800c\u8a00\uff0c\u9019\u500b\u7af6\u50f9\u5c31\u662f\u57fa\u65bc\u6bcf 1000 \u6b21\u66dd\u5149\u4e0b\u6211\u5011\u9858\u610f\u82b1\u7684\u91d1\u984d\u3002\u9019\u662f\u4e00\u500b\u4ee5\u722d\u53d6\u6700\u591a Impression \u70ba\u76ee\u6a19\u7684\u7af6\u50f9\u7b56\u7565\uff0c\u5982\u679c\u4f60\u6709\u4e00\u4e9b\u5716\u7247\u5ee3\u544a\u9700\u8981\u9054\u5230\u67d0\u500b Impression \u7684\u76ee\u6a19\u6578\u5b57\uff0c\u9078\u7528\u9019\u500b\u7b56\u7565\u5c31\u6700\u9069\u5408\u4f60\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22423\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy2.png\" alt=\"googleadsbiddingstrategy2\" width=\"1600\" height=\"179\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy2.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy2-300x34.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy2-1024x115.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy2-768x86.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy2-1536x172.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy2-18x2.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy2-480x54.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u7684 Screenshot \u5c31\u662f\u793a\u7bc4\u4e86\u540c\u4e00\u6a23\u7684 Display campaign\uff0c\u5728\u4e00\u6a23\u7684 Audience \u548c\u5716\u7247\u5ee3\u544a\u4e0b\uff0c CPM \u7af6\u50f9\u7684\u78ba\u6703\u4ee4 CPM \u8f03\u4fbf\u5b9c\u3001Impression \u8f03\u591a\uff0c\u4f46 CPC \u8f03\u8cb4\u548c Clicks \u8f03\u5c11\u3002\u6240\u4ee5\u5982\u679c\u4f60\u7684\u5ee3\u544a\u662f\u4ee5\u66dd\u5149\u70ba\u4e3b\uff0c\u76f4\u63a5\u9078\u53d6 CPM \u5427\uff01<\/span><\/p>\n<h2><strong>5. Enhanced CPC \u6210\u672c\u6548\u76ca\u7ba1\u7406\u7cfb\u7d71<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u7576\u7b97\u6cd5\u8a8d\u70ba\u6709\u8f03\u9ad8\u7684\u8f49\u5316\u6a5f\u6703\u6642\uff0cEnhanced CPC \u6703\u81ea\u52d5\u63d0\u9ad8\u51fa\u50f9\u4f86\u512a\u5316\u4ee5\u5438\u5f15\u6700\u591a\u7684\u8f49\u5316\uff0c\u6240\u4ee5\u672c\u4f86\u8a2d\u5b9a\u597d\u7684 Manual CPC \u4e5f\u56e0\u70ba\u4f60\u9078\u64c7\u4e86 ECPC\uff0c\u4ee4\u6bcf\u500b\u9ede\u64ca\u6210\u672c\u4e0d\u80fd\u63a7\u5236\u3002<\/span><\/p>\n<p><strong>ECPC \u548c Target CPA \u6709\u4ec0\u9ebc\u5206\u5225\uff1f<\/strong><br \/>\n<span style=\"font-weight: 400;\">\u4f7f\u7528 Target CPA \u7684\u6642\u5019\uff0c\u5ee3\u544a\u5ba2\u6236\u53ef\u4ee5\u70ba\u6bcf\u6b21\u8f49\u5316\u8a2d\u7f6e\u4e00\u500b CPA \u76ee\u6a19\uff0c\u800cECPC \u6703\u5617\u8a66\u4ee5\u63d0\u9ad8\u6bcf\u6b21\u9ede\u64ca\u8cbb\u7528\u4e0a\u9650\u4f86\u5438\u5f15\u6700\u591a\u7684\u8f49\u5316\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u904e\u8981\u5c0f\u5fc3\uff01 ECPC\u904e\u53bb\u66fe\u8a2d\u7f6e30\uff05\u7684\u51fa\u50f9\u8abf\u6574\u4e0a\u9650\uff0c\u4f46\u8a72\u9650\u5236\u5df2\u65bc2017\u5e745\u6708\u5728\u5404\u5730\u548c\u53d7\u773e\u7fa4\u9ad4\u4e2d\u53d6\u6d88\u3002\u9019\u610f\u5473\u8457\u60a8\u7684\u51fa\u50f9\u53ef\u80fd\u6703\u66f4\u52a0\u5287\u70c8\u5730\u6ce2\u52d5\uff0c\u56e0\u6b64\u9700\u8981\u9032\u884c\u66f4\u56b4\u683c\u7684\u76e3\u63a7\u3002<\/span><\/p>\n<p><b>\u751a\u9ebc\u6642\u4faf\u7528Enhanced CPC? <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u500b\u4eba\u611f\u89ba\u6709\u9ede\u96de\u808b\uff0c\u65e2\u6c92\u6709 Manual CPC \u90a3\u9ebc\u53d7\u63a7\uff0c\u4e5f\u6c92\u6709 Target CPA \u90a3\u9ebcSmart\uff0c\u6240\u4ee5\u8fd1\u5e74\u771f\u7684\u6c92\u6709\u4f7f\u7528\uff0c\u5982\u679c\u5927\u5bb6\u6709\u5206\u4eab\uff0c\u53ef\u4ee5\u544a\u8a34\u6211\u3002<\/span><\/p>\n<h2><b>6. Maximize Conversion \u722d\u53d6\u6700\u591a\u8f49\u63db<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">2024 \u5e74\u503c\u5f97\u4f7f\u7528 Smart Bidding \u55ce\uff1f\u5728\u66f4\u65b0\u9019\u7bc7\u6587\u7ae0\u4e4b\u524d\uff0c\u6578\u5e74\u524d\u9084\u672a\u6210\u719f\u7684 Maximize Conversion \u722d\u53d6\u6700\u591a\u8f49\u63db\u7684\u78ba\u662f\u4ee4\u4eba\u5341\u5206\u9a5a\u5687\uff0c\u8f49\u63db\u662f\u591a\u4e86\u4f46\u96a8\u4e4b\u800c\u4f86\u7684 CPA \u66f4\u662f\u4e0d\u53d7\u63a7\u5236\u3002\u96a8\u7740\u6642\u9593\u7684\u904e\u53bb\uff0c\u898b\u8b49\u7740 Maximize Conversion \u771f\u7684\u80fd\u5920\u5e6b\u52a9\u5927\u5bb6\u627e\u5230\u66f4\u591a Conversion\uff0c\u5148\u53ef\u4ee5\u5927\u5bb6\u8b1b\u89e3\u4e00\u4e0b\u9019\u7a2e\u7af6\u50f9\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u4f60\u5fc5\u9808\u5148\u8a2d\u5b9a\u597d Conversion \u8f49\u63db\uff0c\u5982\u679c\u4f60\u7684 Conversion \u662f 3 \u9801 pageview \u6216\u53bb\u5230\u806f\u7d61\u9801\u9762\u5c31\u7b97\u4e86\uff0cMaximize Conversion \u5c31\u6703\u57fa\u65bc\u4f60\u8a2d\u7f6e\u597d\u7684\u8f49\u63db\u53bb\u512a\u5316\uff0c\u82e5\u679c\u662f\u700f\u89bd\u806f\u7d61\u9801\u9762\u662f\u8f49\u63db\u76ee\u6a19\uff0cGoogle Ads \u5c31\u53ea\u6703\u627e\u5ba2\u6236\u53bb\u700f\u89bd\u806f\u7d61\u9801\u9762\uff0c\u6240\u4ee5\u5efa\u8b70\u5927\u5bb6\u5fc5\u9808\u8a2d\u7acb\u4e00\u5b9a\u5c0d\u751f\u610f\u6709\u6bd4\u8f03\u5927\u5f71\u97ff\u7684\u8f49\u63db\uff0c\u4f8b\u5982 Contact Form Submission\u3001Sales \u6216\u6253\u96fb\u8a71\u7d66\u4f60\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7576 Conversion \u8a2d\u5b9a\u597d\u4e4b\u5f8c\uff0c\u4f60\u5c31\u53ef\u4ee5\u9078\u7528 Maximize Conversion \u505a\u70ba\u4f60\u7684\u7af6\u50f9\u7b56\u7565\uff0c\u50cf\u5f80\u5e38\u4e00\u6a23\uff0c\u6c92\u6709\u4efb\u4f55\u4e00\u7a2e\u7af6\u50f9\u7b56\u7565\u53ef\u4ee5\u78ba\u4fdd\u6210\u529f\uff0c\u56e0\u6b64\u8acb\u81f3\u5c11\u8a66\u7528 30 \u5929\uff0c\u7136\u5f8c\u6aa2\u67e5\u60a8\u7684\u6578\u64da\u53bb\u6c7a\u5b9a\u662f\u5426\u503c\u5f97\u3002\u4ee5\u4e0b\u662f\u4e00\u500b 2023 \u5e74\u7684\u5ee3\u544a\u6578\u64da\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22424\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy3.png\" alt=\"googleadsbiddingstrategy3\" width=\"1600\" height=\"241\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy3.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy3-300x45.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy3-1024x154.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy3-768x116.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy3-1536x231.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy3-18x3.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy3-480x72.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2023 \u5e74 6 \u6708\u9084\u5728\u4f7f\u7528 Maximize Clicks\uff0c7 \u6708\u7684\u6642\u5019\u8f49\u7528\u4e86 Maximize Conversions\uff0c\u7d50\u679c\u662f\u96d6\u7136 Avg CPC \u589e\u52a0\u4e86 60%\uff0c\u4f46\u9019\u5e36\u4f86\u4e86 1.5 \u500d\u7684\u8f49\u63db\uff0cCPA \u4e5f\u4fbf\u5b9c\u4e86\u5f88\u591a\uff0c\u6240\u4ee5\u6211\u5011\u6c7a\u5b9a\u7e7c\u7e8c\u4f7f\u7528 Maximize conversion\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u662f\u5426\u4e00\u5b9a\u6703\u8b93\u5ee3\u544a\u8868\u73fe\u6709\u6539\u5584\uff1f\u4e0d\u4e00\u5b9a\uff0c\u7576\u4e2d\u4e0d\u5c11\u5ee3\u544a\u5728\u63a1\u7528\u4e86 Maximize Conversion \u5f8c\uff0cCPC \u8b8a\u8cb4\u4e86\u5f88\u591a\uff0c\u4f46\u8f49\u63db\u6c92\u6709\u9810\u671f\u4e2d\u5c11\uff0c\u66f4\u52a0\u4ee4 CPA \u7206\u5347\uff0c\u6240\u4ee5\u5fc5\u9808\u8981\u7d66\u77db 14 - 28 \u5929\u53bb\u89c0\u5bdf\uff0c\u82e5\u679c\u8868\u73fe\u4e0d\u597d\u7684\u8a71 Just feel free \u53bb\u6539\u70ba Maximize Clicks \u53bb\u63a7\u5236 CPC \u5427\uff01<\/span><\/p>\n<h2><b>7. Target CPA \u76ee\u6a19\u6bcf\u6b21\u52d5\u4f5c\u6210\u672c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Target CPA \u53ef\u4ee5\u8a2d\u5b9a\u6bcf\u500b\u8f49\u63db\u7684\u76ee\u6a19\u6210\u672c\uff0c\u5f9e\u800c\u8b93\u7cfb\u7d71\u5728\u4f60\u7684 CPA (\u6bcf\u6b21\u8f49\u63db\u6210\u672c) \u76ee\u6a19\u4e2d\u6700\u5f97\u6700\u591a\u7684\u8f49\u63db\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u964d\u4f4e\u4f60\u5e73\u6642\u7684 CPA\uff0c\u8b93\u5ee3\u544a\u7684\u8cbb\u7528\u66f4\u4f4e\u3002\u4ee5 Kick Ads \u7684\u7d93\u9a57\uff0c\u6211\u5011\u901a\u5e38\u90fd\u6703\u75283\u500b\u6708\u7684\u6578\u64da\u4f86\u6c7a\u5b9a\u5ee3\u544a CPA \u7684\u51fa\u50f9\u3002\u8981\u628a Target CPA \u7b56\u7565\u767c\u63ee\u5f97\u6700\u597d\uff0c\u4f60\u5fc5\u9808\u64c1\u6709\u8f49\u63db\u6578\u64da\uff0c\u5927\u6982\u904e\u53bb 60 \u5929\u5167\u5f97\u5230\u8d85\u904e 15 \u6b21\u8f49\u63db\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u64cd\u4f5c\u4e0a\uff0c\u53ef\u4ee5\u5148\u628a\u7af6\u50f9\u7b56\u7565\u8f49\u63db\u5230 Maximize Conversion\uff0c\u5728\u4e0b\u65b9\u7684 Set a target cost per action \u5c31\u662f Target CPA \u7684\u9078\u9805\u4e86\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22425\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy4.png\" alt=\"googleadsbiddingstrategy4\" width=\"1386\" height=\"602\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy4.png 1386w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy4-300x130.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy4-1024x445.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy4-768x334.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy4-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy4-480x208.png 480w\" sizes=\"(max-width: 1386px) 100vw, 1386px\" \/><\/p>\n<h3><strong>\u6210\u529f\u6848\u4f8b\uff1a<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u7684\u5ee3\u544a\u662f\u5f9e Maximize Clicks \u8f49\u904e\u53bb Target CPA \u7684\u8868\u73fe\uff0c\u660e\u986f\u5730 2023 \u5e74 11 \u6708\u5c31\u662f Maximize Clicks\uff0c\u800c 12 \u6708\u5247\u662f Target CPA \u7684\u64cd\u4f5c\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22426\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy5.png\" alt=\"googleadsbiddingstrategy5\" width=\"1183\" height=\"450\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy5.png 1183w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy5-300x114.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy5-1024x390.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy5-768x292.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy5-18x7.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy5-480x183.png 480w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u540c\u4f7f\u7528Maximize Conversion\u4e00\u6a23\uff0c\u7576\u6211\u5011\u63a1\u7528Smart Bidding\u5f8c\uff0c\u5e73\u5747\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08Avg CPC\uff09\u63d0\u5347\u4e8638%\uff0c\u4f46\u7121\u8ad6\u5728\u8f49\u63db\u6578\uff08Conversion\uff09\u3001\u8f49\u63db\u7387\uff08Conversion Rate\uff09\u4ee5\u53ca\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff08CPA\uff09\u4e0a\uff0c\u6211\u5011\u90fd\u770b\u5230\u4e86\u986f\u8457\u7684\u63d0\u5347\u300212\u6708\u4efd\u7684\u5ee3\u544a\u958b\u652f\u589e\u52a0\u4e8637%\uff0c\u9019\u986f\u793a\u5373\u4f7f\u5728\u66f4\u9ad8\u7684\u5ee3\u544a\u82b1\u8cbb\u4e0b\uff0c\u6211\u5011\u4ecd\u80fd\u4ee5\u66f4\u4f4e\u7684CPA\u7372\u53d6\u66f4\u591a\u8f49\u63db\uff0c\u4e5f\u610f\u5473\u8457\u6211\u5011\u53ef\u4ee5\u64f4\u5927\u9019\u5247\u5ee3\u544a\u7684\u898f\u6a21\u3002\u9019\u6b21\u8f49\u63db\u5230Target CPA\u986f\u7136\u662f\u6210\u529f\u7684\u3002<\/span><\/p>\n<h4><b>\u8f49\u63db\u81f3Target CPA \u6642\u9700\u8981\u6ce8\u610f\u7684\u5730\u65b9<\/b><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5efa\u8b70\u81f3\u5c11\u89c0\u5bdf\u5169\u500b\u661f\u671f\u6216\u9577\u81f31\u500b\u6708\uff08\u5982\u679c\u771f\u7684\u6bd4\u8f03\u597d\uff0cCPA \u53ca Conversion Number\/Value \u53c8\u5982\u7406\u60f3\uff0c\u7576\u7136\u7e7c\u7e8c\u7528\u5566\uff01\uff09<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6709\u8db3\u5920\u7684\u9810\u7b97\u548c\u81f3\u5c11 2 \u500b\u6708\u7684\u8f49\u63db\u6578\u64da\u624d\u505a\u5be6\u9a57\uff0c\u4e0d\u8981\u6d6a\u8cbb\u592a\u591a\u7cbe\u529b\u65bc\u5c11 Conversion \u7684 Campaigns<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6bcf\u500b Campaign \u90fd\u61c9\u6709\u5176\u7368\u7acb\u7684 Target CPA\uff0c\u9019\u6a23\u6703\u6bd4\u8f03\u597d\uff0c\u56e0\u70ba\u4e0d\u540c\u985e\u578b\u7684 Keyword \/ Campaign \u7684 CPA \u90fd\u4e0d\u4e00\u6a23\uff0c\u4f8b\u5982 Branded Campaign \u7684 Target CPA \u4e00\u5b9a\u6703\u6bd4 Generic Campaign \u7684\u4f4e<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u7684\u5ee3\u544a\u5207\u63db\u5230Target CPA\u5f8c\u7a81\u7136\u505c\u6eef\u4e0d\u524d\uff0c\u5f88\u53ef\u80fd\u662f\u56e0\u70ba\u8a2d\u5b9a\u7684Target CPA\u592a\u4f4e\u4e86\u3002\u8acb\u8a18\u4f4f\uff0c\u8a2d\u5b9a\u7684Target CPA\u61c9\u8a72\u8981\u7b26\u5408\u5be6\u969b\u60c5\u6cc1\u3002\u5c07Target CPA\u8a2d\u7f6e\u70ba$10\u901a\u5e38\u4e0d\u6703\u50b7\u5bb3\u4f60\uff0c\u4f46\u5be6\u969b\u4e0a\u53ef\u80fd\u53ea\u6703\u7372\u5f97\u5f88\u5c11\u7684\u8f49\u5316\uff0c\u60a8\u7684\u5ee3\u544a\u53ef\u80fd\u4e5f\u7121\u6cd5\u6b63\u5e38\u904b\u4f5c\u3002\u56e0\u6b64\uff0c\u5fc5\u9808\u6301\u7e8c\u6aa2\u67e5\u60a8\u7684Target CPA\u8207\u5ee3\u544a\u904b\u4f5c\u60c5\u6cc1\uff0c\u78ba\u4fdd\u5b83\u5011\u90fd\u662f\u5408\u7406\u4e14\u6709\u6548\u7684\u3002<br \/>\n<\/span><\/li>\n<\/ol>\n<h2><b>8. Maximize Conversion Value \u722d\u53d6\u6700\u9ad8\u8f49\u63db\u50f9\u503c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u662f eCommerce \u7db2\u5e97\u7684\u5ba2\u6236\uff0cMaximize Conversion Value \u61c9\u8a72\u662f\u4f60\u7406\u60f3\u7684\u7af6\u50f9\u7b56\u7565\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u9996\u5148\u4f60\u628a\u4f60\u7684\u8f49\u63db\u8a2d\u5b9a\u597d\uff0c\u4e0d\u8ad6\u4f60\u662f\u7528 Google Tag \u4e2d\u7684 Conversion Tracking \u6216\u8005\u662f GA4 \u7684 conversion Value \u4e5f\u597d\uff0c\u5fc5\u5148\u8981\u628a\u8f49\u63db\u50f9\u503c\u8a2d\u5b9a\u597d\u6210\u70ba\u9019\u500b\u7af6\u9078\u7b56\u7565\u7684\u6839\u672c\u689d\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65e6\u9078\u5b9a\u597d Maximize conversion value \u4f5c\u70ba\u5ee3\u544a\u7684\u7af6\u50f9\u7b56\u7565\u5f8c\uff0cGoogle Ads \u7cfb\u7d71\u6703\u722d\u53d6\u6700\u9ad8\u7684 Conversion Value\u3002\u6240\u4ee5\uff0c\u7576\u4f60\u7684\u5ee3\u544a\u8a2d\u5b9a\u597d\u4e4b\u5f8c\uff0c\u4f46\u53c8\u4e0d\u77e5\u9053 ROAS \u592a\u6982\u591a\u5c11\u7684\u6642\u5019\uff0c\u4f60\u53ef\u4ee5\u9078\u64c7\u4f7f Maximize conversion value \u53bb\u627e\u51fa\u6700\u9ad8\u7684\u8f49\u63db\u50f9\u503c\u3002<\/p>\n<p><\/span><\/p>\n<h2><b>9.Target ROAS \u76ee\u6a19\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387\uff08\u7c21\u7a31 ROAS\uff09\u662f\u60a8\u5728\u5ee3\u544a\u4e0a\u6295\u5165\u7684\u6bcf\u4e00\u584a\u6240\u7372\u5f97\u7684\u5e73\u5747\u50f9\u503c\u3002\u76ee\u6a19\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387\u7b56\u7565 Target ROAS \u8457\u91cd\u65bc\u5be6\u73fe\u7406\u60f3\u7684\u958b\u652f\u56de\u5831 ROAS\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u4ed8\u51fa\u4e00\u5143\u5ee3\u544a\u8cbb\u7528\u53ef\u4ee5\u63db\u53d6\u5e7e\u591a\u6536\u5165\u6216\u8f49\u63db\u50f9\u503c\u56de\u4f86\uff0c\u76f8\u5c0d\u65bc Maximize Conversion Value \u722d\u53d6\u6700\u9ad8\u8f49\u63db\u50f9\u503c\uff0cTarget ROAS \u66f4\u52a0\u662f\u4e00\u7a2e\u5728\u6709\u9650\u9810\u7b97\u4e0b\uff0c\u76e1\u91cf\u4ee4\u5ee3\u544a\u9054\u5230\u7684\u4f60\u8981\u6c42 ROAS \u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22427\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy6.png\" alt=\"googleadsbiddingstrategy6\" width=\"1394\" height=\"490\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy6.png 1394w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy6-300x105.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy6-1024x360.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy6-768x270.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy6-18x6.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/11\/googleadsbiddingstrategy6-480x169.png 480w\" sizes=\"(max-width: 1394px) 100vw, 1394px\" \/><\/p>\n<h4><b>\u4ec0\u9ebd\u6642\u5019\u4f7f\u7528Target ROAS\uff1f<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u4e0a\u6587\u63d0\u904e eCommerce \u7db2\u5e97\u7684\u5ee3\u544a\u61c9\u5148\u9078\u7528 Maximize conversion value \u53bb\u722d\u53d6\u6700\u591a conversion value\uff0c\u7576\u6211\u5011\u77e5\u9053\u6bcf\u500b\u5ee3\u544a\u9810\u7b97\u53ef\u4ee5\u5e36\u4f86\u5e7e\u591a\u9322\u7684 conversion value \u5f8c\uff0c\u6211\u5011\u5c31\u53ef\u4ee5\u5927\u6982\u8a08\u7b97\u5230\u5b83\u7684 ROAS\u3002\u6211\u5efa\u8b70\u5728 2 \u500b\u6708\u5f8c\u5de6\u53f3\uff0c\u53ef\u4ee5\u9ede\u9078 Set a target turn on ad spend\uff0c\u4e26\u4e14\u4ee5\u904e\u53bb 30 \u65e5\u7684 ROAS \u4f5c\u70ba\u53c3\u8003\u53bb\u8a2d\u5b9a Target ROAS\u3002\u5343\u842c\u4e0d\u8981\u592a\u5927\u60f3\u982d\uff0c\u628a Target ROAS \u8abf\u5f97\u592a\u9ad8\uff0c\u9019\u53ea\u6703\u8b93\u4f60\u7684\u5ee3\u544a\u505c\u6fdf\u4e0d\u524d\uff01<\/span><\/p>\n<h2>\n<b style=\"color: var(--ast-global-color-2); font-size: 2rem; background-color: var(--ast-global-color-5);\">\u5982\u4f55\u70ba\u4f60\u7684\u5ee3\u544a\u9078\u64c7\u9069\u5408\u7684\u7af6\u50f9\u7b56\u7565\uff1f<\/b><\/h2>\n<p>\u57fa\u65bc\u6211\u5011\u904e\u53bb\u6578\u5e74\u7684\u7d93\u9a57\uff0c\u7576\u4f60\u8a2d\u5b9a\u4f60\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u6642\uff0c\u4f60\u8981\u4f7f\u7528\u4ee5\u4e0b\u7684\u65b9\u7a0b\u5f0f\uff1a<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9078\u7528 Maximize Clicks \u722d\u53d6\u6700\u591a\u9ede\u64ca\uff0c\u4e26\u5229\u7528 Google Ads \u4e2d\u7684 Keyword Planner \u53bb\u9810\u7b97\u6bcf\u500b\u95dc\u9375\u5b57\u7684 CPC\uff0c\u4e26\u4e14\u628a\u9019\u500b CPC \u8a2d\u5b9a\u70ba\u5ee3\u544a\u6d3b\u52d5\u4e2d\u7684 Bid Cap (Set a maximum cost per click bid limit)\uff0c\u9019\u6a23\u4e00\u4f86\u6211\u5011\u5148\u70ba\u5168\u65b0\u7684\u5ee3\u544a\u6d3b\u52d5\u62ff\u5230\u9ede\u64ca\uff0c\u4e8c\u4f86\u5e73\u5747\u6bcf\u500b\u9ede\u64ca\u6210\u672c\u4e5f\u80fd\u5920\u63a7\u5236\u5728\u5408\u9069\u7bc4\u570d\u4e2d<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7576\u4f60\u7684\u5ee3\u544a\u6d3b\u52d5\u884c\u4e86\u5927\u6982 14 - 28 \u5929\u5f8c\uff0c\u61c9\u8a72\u6703\u6709\u4e00\u500b\u6bd4\u8f03\u7a69\u5b9a\u7684\u8f49\u63db\u548c\u6bcf\u500b\u8f49\u63db\u7684\u6210\u672c\u3002\u82e5\u679c\u4f60\u662f\u62ff Lead \u70ba\u4e3b\u7684\u8a71\uff0c\u5efa\u8b70\u4f60\u53ef\u4ee5\u628a\u7af6\u50f9\u7b56\u7565\u8f49\u63db\u5230 Maximize Conversion \u722d\u53d6\u6700\u591a\u8f49\u63db\uff0c\u56e0\u70ba\u5982\u679c\u4f60\u60f3\u628a Smart Bidding \u904b\u884c\u5f97\u597d\uff0c\u4f60\u7684\u5ee3\u544a\u5fc5\u9808\u8981\u6709\u4e00\u5b9a\u7684\u8f49\u63db\u6578\u64da\uff0c\u6700\u77ed\u70ba 14 \u5929\uff0c\u6700\u7406\u60f3\u70ba 28 \u5929\u3002\u5343\u842c\u4e0d\u8981\u628a\u5168\u90e8\u5ee3\u544a\u4e00\u4e0b\u5b50\u8f49\u5230 Maximize Conversion\uff0c\u5efa\u8b70\u7531\u6700\u591a\u8f49\u63db\u7684\u5ee3\u544a\u6d3b\u52d5\u958b\u59cb\u8f49\u8d77\u3002\u5982\u679c\u4f60\u662f eCommerce \u5546\u6236\uff0c\u60c5\u6cc1\u4e5f\u662f\u4e00\u6a23\uff0c\u4e0d\u904e\u628a\u7af6\u50f9\u7b56\u7565\u8f49\u63db\u5230 Maximize Conversion Value \u4ee5\u63db\u53d6\u6700\u591a\u8f49\u63db\u50f9\u503c<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5982\u662f\u8005\u8b93\u7cfb\u7d71\u5b78\u7fd2\u5927\u6982 28 \u5929\uff0c\u5ee3\u544a\u6703\u6709\u4e00\u500b\u6bd4\u8f03\u7a69\u5b9a\u7684\u8f49\u63db\u6210\u672c\u6216 ROAS\uff0c\u9019\u500b\u6642\u5019\u5c31\u53ef\u4ee5\u9078\u64c7 Target CPA (Lead Gen \u5ba2\u6236)\/ Target ROAS (eCommerce \u5ba2\u6236)\u3002\u5343\u842c\u4e0d\u8981\u586b\u4e0a\u4e00\u500b\u8d85\u8a87\u5f35\u7684 ROAS \/ CPA\uff0c\u7cfb\u7d71\u5b78\u7fd2\u4e86 1 - 2 \u500b\u6708\u5c31\u662f\u70ba\u4e86\u4e00\u500b\u7a69\u5b9a\u7684\u6578\u64da\uff0c\u518d\u5e6b\u52a9\u5ee3\u544a\u6d3b\u52d5\u8868\u73fe\u5f97\u66f4\u597d<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5b9a\u671f\u6aa2\u67e5 CPA \u6216 ROAS \u7684\u6578\u5b57\uff0c\u5982\u679c CPA \u8a2d\u5b9a\u5f97\u592a\u4f4e\u6216 ROAS \u8a2d\u5b9a\u5f97\u592a\u9ad8\uff0c\u6703\u5ee3\u544a\u4e0d\u80fd\u904b\u884c\u3002\u82e5\u679c CPA \u6709\u6240\u6539\u5584\uff0c\u6216 ROAS \u8b8a\u5f97\u6108\u4f86\u6108\u597d\uff0c\u4f60\u53ef\u4ee5\u5f9e\u9019\u500b\u9032\u4e00\u6b65\u8abf\u4f4e Target CPA \u6216 \u8abf\u4f4e Target ROAS\u3002\u82e5\u679c\u9078\u7528 Smart bidding \u5f8c\uff0c\u4ee4 avg cpc \u8b8a\u5f97\u592a\u8cb4\uff0c\u4f46\u8f49\u63db\u6c92\u6709\u8ddf\u5f97\u4e0a\u7684\u8a71\uff0c\u53ef\u80fd\u4f60\u8981\u8003\u616e\u91cd\u65b0\u9078\u7528 Maximize clicks\uff0c\u7136\u5f8c\u628a\u6574\u500b\u904e\u7a0b\u91cd\u65b0\u5be6\u9a57\u591a\u4e00\u4e0b<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u7af6\u50f9\u7b56\u7565\u6c92\u6709\u5fc5\u52dd\uff0c\u4f46\u5fc5\u9808\u6839\u64da\u4f60\u7684\u5ee3\u544a\u76ee\u6a19\u4f5c\u51fa\u8abf\u6574\uff0c\u5343\u842c\u4e0d\u8981\u5077\u61f6\uff0c\u5fc5\u9808\u8981\u591a\u89c0\u5bdf\u548c\u512a\u5316\u3002\u5982\u679c\u4f60\u60f3 Kick Ads \u5e6b\u5fd9\u5be9\u8996\u4f60\u7684 Bidding Strategy \u6709\u6c92\u6709\u9032\u6b65\u7684\u7a7a\u9593\uff0c\u6b61\u8fce\u4f60\u96a8\u6642\u806f\u7d61\u6211\u5011\uff01<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Ads Bidding Strategy Since 2018, Google has been pushing us to use Smart Bidding. They&#8217;ve talked about it a lot publicly, and our Google account manager has also stressed its benefits and importance privately. (You know, because getting people to use their products is a big part of their goals!!!) Google says that Smart [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":22434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-16999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/16999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=16999"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/16999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/22434"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=16999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=16999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=16999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}