{"id":17088,"date":"2020-11-16T10:48:25","date_gmt":"2020-11-16T10:48:25","guid":{"rendered":"https:\/\/www.kickads.co\/?p=17088"},"modified":"2020-11-16T10:48:25","modified_gmt":"2020-11-16T10:48:25","slug":"rlsa-ultimate-guide","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/rlsa-ultimate-guide\/","title":{"rendered":"\u641c\u5c0b\u5ee3\u544a\u518d\u884c\u92b7\u540d\u55aeRLSA\u8a73\u7d30\u6559\u5b78"},"content":{"rendered":"<h1>\u641c\u5c0b\u5ee3\u544a\u518d\u884c\u92b7\u540d\u55aeRLSA\u8a73\u7d30\u6559\u5b78<\/h1>\n<p>&nbsp;<\/p>\n<h2><strong>\u641c\u5c0b\u5ee3\u544a\u518d\u884c\u92b7\u540d\u55ae(RLSA)\u7684\u5b9a\u7fa9<\/strong><\/h2>\n<p>\u6839\u64daGoogle\u7684\u5b9a\u7fa9\uff0c\u641c\u5c0b\u5ee3\u544a\u518d\u884c\u92b7\u540d\u55ae(RLSA)\u662f\u4e00\u9805\u529f\u80fd\uff0c\u8b93\u4f60\u53ef\u4ee5\u91dd\u5c0d\u7db2\u7ad9\u7684\u820a\u8a2a\u5ba2\u81ea\u8a02\u641c\u5c0b\u5ee3\u544a\uff08\u4e0d\u540c\u7684\u5ee3\u544a\u6587\u6848\/\u8457\u9678\u9801\uff09\uff0c\u4e26\u53e6\u5916\u8a2d\u5b9a\u51fa\u50f9\u53ca\u88fd\u4f5c\u5c08\u7528\u5ee3\u544a\u3002\u7576\u9019\u985e\u5ba2\u7fa4\u4f7f\u7528 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Copy\u548c\u8457\u9678\u9801<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">RLSA\u5176\u4e2d\u4e00\u500b\u512a\u9ede\u662f\uff0c\u4f60\u53ef\u4ee5\u5411\u67d0\u500bRemarketing List \u4e2d\u7684\u7528\u6236\uff0c\u6295\u653e\u4e00\u500b\u65b0\u7684\u5ee3\u544a\u6587\u6848 \/ \u7740\u9678\u9801\u3002 \u4f8b\u5982\u4e00\u500b\u5c1a\u672a\u5b8c\u6210\u8cfc\u8cb7\u7684 Remarketing List\uff0c\u6211\u5011\u53ef\u4ee5\u6295\u653e\u4e00\u500b\u6709\u512a\u60e0\u8a0a\u606f\u7684\u5ee3\u544a\u6587\u6848\uff0c\u4f8b\u5982\uff1a\u4f60\u7684\u8cfc\u8cb7\u7c43\u9084\u6709\u6771\u897f\uff0c\u8f38\u5165 Promo Code \u7372\u53d6 9 \u6298\u512a\u60e0\uff0c\u8b93\u9019\u4e00\u73ed\u5c1a\u672a\u5b8c\u6210\u8cfc\u8cb7\u7684\u53d7\u773e\u6709\u4e00\u500b\u66f4\u89aa\u5207\u7684\u611f\u89ba\uff0c\u5438\u5f15\u4ed6\u5011\u56de\u5230\u7db2\u7ad9\u5b8c\u6210\u8cfc\u8cb7\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>3.Upsell\u66fe\u7d93\u5149\u9867\u7684\u7528\u6236<br \/>\n<\/strong><\/span><\/h3>\n<p>\u7576\u4f60\u5f9e\u5ee3\u544a\u4e2d\u6392\u9664\u6389\u820a\u6709\u6216\u73fe\u6709\u7684\u7528\u6236\u6642\uff0c\u4f60\u9700\u8981\u5411\u4ed6\u5011\u6295\u653e\u4e00\u500b\u65b0\u7684\u5ee3\u544a\u3002 RLSA\u662f\u8ffd\u52a0\u92b7\u552e\u548c\u5ef6\u9577\u5ba2\u6236\u751f\u547d\u9031\u671f\u50f9\u503c\u7684\u597d\u65b9\u6cd5\uff0c\u9019\u5c0d\u5ba2\u6236\u4fdd\u7559\u7387\u6709\u975e\u5e38\u6b63\u9762\u7684\u5f71\u97ff\u3002 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400;\"><strong>4.\u6392\u9664\u4ee5\u524d\u7684\u5ba2\u6236<\/strong><\/span><\/h3>\n<p>\u53e6\u4e00\u7a2e\u6709\u6548\u5730\u5229\u7528RLSA\u7684\u65b9\u6cd5\u662f\u5728\u65b0\u7528\u6236\u548c\u73fe\u6709\u7528\u6236\u4e4b\u9593\u5283\u5206\u5ee3\u544a\uff0c\u901a\u904e\u6392\u9664\u4ee5\u524d\u7684\u5ba2\u6236\uff0c\u53ef\u4ee4\u4f60\u6709\u66f4\u6e05\u6670\u7684\u65b9\u5411\u4f86\u5206\u914d\u5ee3\u544a\u9810\u7b97\u3002\u5118\u7ba1\u65b0\u7528\u6236\u9700\u8981\u66f4\u591a\u8cc7\u6e90\u624d\u80fd\u7372\u53d6\uff0c\u4f46\u4ed6\u5011\u5c0d\u65bc\u696d\u52d9\u7684\u589e\u9577\u662f\u76f8\u7576\u91cd\u8981\u3002 \u800c\u73fe\u6709\u7528\u6236\u5bb9\u6613\u9032\u884c\u8ffd\u52a0\u92b7\u552e\uff0c\u80fd\u70ba\u4f60\u63d0\u4f9b\u66f4\u4fbf\u5b9c\u7684\u8f49\u63db\u6b21\u6578\u4ee5\u589e\u52a0\u4ea4\u6613\u91cf\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u6848\u4f8b\u7814\u7a76:<\/b><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-17112 size-large\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Capture-1024x361.jpg\" alt=\"RLSA1\" width=\"1024\" height=\"361\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Capture-1024x361.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Capture-300x106.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Capture-768x271.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Capture-18x6.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Capture-480x169.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Capture.jpg 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u6b64\u5e33\u6236\u986f\u793a\u518d\u71df\u92b7\u5ee3\u544a\u5e7e\u4e4e\u4f54\u64da\u4e8650%\u7684\u8f49\u5316\u7387\u3002 \u6b64\u5916\uff0c\u518d\u71df\u92b7\u5ee3\u544a\u7684\u8f49\u5316\u7387\u9ad8\u65bc\u6f5b\u5728\u5ba2\u6236\u5ee3\u544a\u7684\u8f49\u5316\u7387\uff0c\u5206\u5225\u70ba2.47%\u548c0.37%\u3002 \u5728\u8cbb\u7528\u65b9\u9762\uff0c\u518d\u71df\u92b7\u5ee3\u544a\u82b1\u8cbb\u4e86\u5927\u7d0420%\u7684\u8cbb\u7528\u4ee5\u7372\u5f9740%\u7684\u8f49\u5316\u7387\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-17113 size-large\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA2-1024x215.jpg\" alt=\"RLSA2\" width=\"1024\" height=\"215\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA2-1024x215.jpg 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA2-300x63.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA2-768x161.jpg 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA2-18x4.jpg 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA2-480x101.jpg 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA2.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u6839\u64da\u6b64\u5e33\u6236\uff0cImpression Share\u5f88\u9ad8\u3002 \u518d\u71df\u92b7\u5ee3\u544a\u662f\u8981\u5411\u719f\u6089\u60a8\u54c1\u724c\u7684\u6f5b\u5728\u5ba2\u6236\u6295\u653e\u5ee3\u544a\u3002\u9019\u53ef\u4ee5\u63d0\u9ad8\u5ee3\u544a\u7684\u76f8\u95dc\u6027\uff0c\u5f9e\u800c\u63d0\u9ad8\u8cea\u91cf\u5f97\u5206\u548c\u641c\u7d22\u5c55\u793a\u6b21\u6578\u4efd\u984d\u3002 \u6b64\u5916\uff0c\u518d\u71df\u92b7\u5ee3\u544a\u7684\u8cbb\u7528\u76f8\u5c0d\u6bd4\u6f5b\u5728\u5ee3\u544a\u4f4e\uff0c\u56e0\u70ba\u66fe\u8a2a\u554f\u60a8\u7db2\u7ad9\u7684\u7528\u6236\u5177\u6709\u66f4\u9ad8\u7684\u8f49\u5316\u6f5b\u529b\u3002<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<h2><b>\u4f7f\u7528RLSA\u524d\u7684\u6e96\u5099<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p>\u5f9e\u5be6\u969b\u64cd\u4f5c\u4f86\u8aaa\uff0c\u4f7f\u7528RLSA\u4e4b\u524d\u9700\u8981\u6eff\u8db3\u4e00\u4e9b\u8981\u6c42\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\u4ee5\u4e0b\u662f\u4f7f\u7528RLSA\u7684\u57fa\u672c\u8981\u6c42<\/h3>\n<ul>\n<li>\u518d\u71df\u92b7\u5217\u8868\u5fc5\u9808\u81f3\u5c11\u5305\u542b1000\u500bCookie\u624d\u80fd\u767c\u63ee\u6548\u679c<\/li>\n<li>\u60a8\u53ef\u4ee5\u4f7f\u7528\u518d\u71df\u92b7\u5217\u8868\u6216\u5ba2\u6236\u5339\u914d\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u5217\u8868<\/li>\n<li>\u9019\u4e9b\u5217\u8868\u7684\u6210\u54e1\u8cc7\u683c\u4e0a\u9650\u70ba540\u5929<\/li>\n<li>\u60a8\u6700\u591a\u53ef\u4ee5\u5c07\u51fa\u50f9\u964d\u4f4e90%\u6216\u5c07\u5176\u63d0\u9ad8900%\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>\u5982\u4f55\u8a2d\u7f6eRLSA\u5ee3\u544a<\/b><\/h3>\n<p>\u5728\u641c\u5c0b\u5ee3\u544a\u4e2d\u6dfb\u52a0\u518d\u71df\u92b7\u5217\u8868\u5f88\u7c21\u55ae\u3002 \u9996\u5148\u9023\u7d50\u60a8\u7684Google AdWords\u548cGoogle Analytics\u5e33\u6236\u4ee5\u7372\u53d6\u6578\u64da\u3002<\/p>\n<p class=\"translation-block\">\u5728\u5efa\u7acbRLSA\u5ee3\u544a\u7cfb\u5217\u4e4b\u524d\uff0c\u4f60\u9700\u8981\u5148\u5efa\u7acb\u4f60\u7684Remarketing List\u3002 \u4f60\u53ef\u4ee5\u5728 <a href=\"https:\/\/gameofwp.com\/kickads2025\/zh\/the-complete-guide-to-the-google-display-network-gdn\/\" target=\"_self\">GDN Remarketing \u5ee3\u544a\u6559\u5b78| \u8a2d\u5b9a\u3001\u539f\u7406\u53ca\u597d\u8655 <\/a>\u91cd\u6eab\u5982\u4f55\u5efa\u7acbRemarketing List\u3002<\/p>\n<p>\u5047\u8a2d\u4f60\u5df2\u628a Remarketing List \u5efa\u7acb\u597d\uff0c\u4e0b\u4e00\u6b65\u5230\u641c\u7d22\u5ee3\u544a\u6216\u6240\u9078\u7684\u5ee3\u544a\u7d44\u5225\uff0c\u7136\u5f8c\u9078\u64c7\u5de6\u5074\u7684\u201cAudiences\u201d\uff0c\u4f60\u53ef\u4ee5\u5728\u9019\u88e1\u6dfb\u52a0\u3001\u522a\u9664\u548c\u5c0d\u6240\u6709\u53d7\u773e\u7684\u51fa\u50f9\u9032\u884c\u8abf\u6574\u3002\u5728\u9802\u90e8\u201cAudiences\u201d\u7684\u65c1\u908a\u6709\u4e00\u500b\u201cExclusions\u201d\uff0c\u4f60\u53ef\u4ee5\u628a\u5b8c\u6210\u8cfc\u8cb7\u7684\u53d7\u773e\u6392\u9664\u3002<\/p>\n<p><img decoding=\"async\" class=\"wp-image-17120 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA7.png\" alt=\"RLSA7\" width=\"575\" height=\"749\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA7.png 575w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA7-230x300.png 230w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA7-9x12.png 9w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA7-480x625.png 480w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9ede\u64ca\u4fee\u6539\u5f8c\uff0c\u60a8\u5c07\u770b\u5230\u4ee5\u4e0b\u9801\u9762\uff0c\u201cBrowse\u201d\u5217\u8868\u4e26\u9078\u64c7\u518d\u71df\u92b7\u53d7\u773e\u7fa4\u9ad4\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17121 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA8.png\" alt=\"RLSA8\" width=\"950\" height=\"839\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA8.png 950w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA8-300x265.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA8-768x678.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA8-14x12.png 14w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA8-480x424.png 480w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/p>\n<p>\u7136\u5f8c\uff0c\u9801\u9762\u6703\u986f\u793a\u4f60\u5728\u201cAudience Manager\u201d\u4e2d\u5efa\u7acb\u7684\u540d\u55ae\uff0c\u4f60\u53ea\u9700\u8981\u9078\u64c7\u5305\u542b\u5728RLSA\u5ee3\u544a\u4e2d\u7684\u53d7\u773e\uff0c\u7136\u5f8c\u9ede\u64ca\u4fdd\u5b58\u5373\u53ef\uff0c\u5ee3\u544a\u6216\u5ee3\u544a\u7d44\u5225\u5c07\u8207\u4f60\u8a2d\u7f6e\u7684\u518d\u71df\u92b7\u53d7\u773e\u4e00\u8d77\u6295\u653e\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17122 size-large\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA9-1024x619.png\" alt=\"RLSA9\" width=\"1024\" height=\"619\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA9-1024x619.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA9-300x181.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA9-768x464.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA9-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA9-480x290.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/RLSA9.png 1147w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><b>\u7e3d\u7d50<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u901a\u904e\u4e0d\u540c\u7684\u65b9\u5f0f\u4f7f\u7528RLSA\u3002 \u4ee5\u4e0b\u662f\u4f60\u61c9\u7dca\u8a18\u7684\u4e8b\u9805\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1.\u7576\u7528\u6236\u5c0d\u60a8\u6709\u7279\u6b8a\u50f9\u503c\u6642\u63d0\u9ad8\u51fa\u50f9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2.\u7576\u7528\u6236\u5c0d\u60a8\u6c92\u6709\u50f9\u503c\u6642\u964d\u4f4e\u51fa\u50f9\u6216\u5c07\u5176\u6392\u9664\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3.\u91dd\u5c0d\u4e0d\u540c\u7a2e\u985e\u7684\u518d\u71df\u92b7\u5217\u8868\u81ea\u5b9a\u7fa9\u5ee3\u544a\u6587\u6848\/\u8457\u9678\u9801\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><strong>\u5617\u8a66\u53c3\u8003\u4ee5\u4e0a\u4e0d\u540c\u7684\u65b9\u5f0f\uff0c\u627e\u51fa\u6700\u9069\u5408\u81ea\u5df1\u7684RLSA\u7b56\u7565\uff01<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>The Ultimate Guide for Remarketing Lists for Search Ads (RLSA) &nbsp; Google Definition of RLSA According to Google definition, Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign (Different Ad Copy \/ Landing Pages) for people who have previously visited your site, and tailor your bids and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-17088","post","type-post","status-publish","format-standard","hentry","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/17088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=17088"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/17088\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=17088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=17088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=17088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}