{"id":17133,"date":"2020-08-15T18:51:17","date_gmt":"2020-08-15T18:51:17","guid":{"rendered":"https:\/\/www.kickads.co\/?p=17133"},"modified":"2020-08-15T18:51:17","modified_gmt":"2020-08-15T18:51:17","slug":"the-complete-guide-to-google-shopping-ads","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/the-complete-guide-to-google-shopping-ads\/","title":{"rendered":"Google Shopping Ads\u5b8c\u6574\u653b\u7565\uff1a\u539f\u7406\ufe51\u8a2d\u5b9a\u53ca\u512a\u5316"},"content":{"rendered":"<h1>Google Shopping Ads\u5b8c\u6574\u653b\u7565\uff1a\u539f\u7406\ufe51\u8a2d\u5b9a\u53ca\u512a\u5316<\/h1>\n<p>&nbsp;<\/p>\n<p>\u8fd1\u5e74\u96a8\u8457\u7db2\u4e0a\u8cfc\u7269\u7684\u666e\u53ca\uff0c\u6108\u4f86\u6108\u591a\u7db2\u4e0a\u5e97\u8216\u76f8\u7e7c\u6210\u7acb\uff0c\u4e0d\u5c11\u5be6\u9ad4\u5e97\u8216\u4e5f\u958b\u8a2d\u7db2\u4e0a\u5e73\u53f0\u4f9b\u9867\u5ba2\u9078\u8cfc\uff0c\u4f8b\u5982\u767e\u4f73\u3001HKTV mall\u3001Adidas\u7b49\uff0c\u9867\u5ba2\u7684\u6d88\u8cbb\u6a21\u5f0f\u4ea6\u56e0\u6b64\u6709\u6240\u6539\u8b8a\u3002\u6700\u8fd1\u7531\u65bc\u75ab\u60c5\u7684\u95dc\u4fc2\uff0c\u4ed6\u5011\u66f4\u71b1\u8877\u65bc\u7db2\u4e0a\u8cfc\u8cb7\u7522\u54c1\uff0c\u7db2\u4e0a\u8cfc\u7269\u7121\u7591\u6210\u70ba\u4e86\u7576\u4eca\u7684\u5e02\u5834\u8da8\u52e2\uff0c\u800c\u5e97\u8216\u9593\u7684\u7af6\u722d\u4e5f\u6108\u4f86\u6108\u6fc0\u70c8\u3002\u5e97\u5bb6\u5229\u7528\u5404\u7a2e\u5404\u6a23\u7684\u5ee3\u544a\u683c\u5f0f\u5e6b\u52a9\u4fc3\u9032\u92b7\u552e\uff0c\u800cGoogle Shopping Ads\u7d55\u5c0d\u662fOnline Store \u5176\u4e2d\u4e00\u500b\u71b1\u9580\u7684\u5ee3\u544a\u5f62\u5f0f\u3002<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><b>\u4ec0\u9ebc\u662fGoogle\u8cfc\u7269\u5ee3\u544a\uff1f<\/b><\/h2>\n<p>\u7576\u7528\u6236\u5728\u641c\u5c0b\u4ed6\u5011\u6709\u8208\u8da3\u7684\u7522\u54c1\u6642\uff0c\u4f8b\u5982\uff1aAdidas NMD\uff08\u5982\u4e0b\u5716\uff09\uff0cGoogle\u8cfc\u7269\u5ee3\u544a\u4fbf\u6703\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u7684\u9801\u9762\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-17134\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-05-31-at-2.33.36-PM-1024x1022.png\" alt=\"ShoppingAds1\" width=\"1024\" height=\"1022\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6bcf\u500bGoogle\u8cfc\u7269\u5ee3\u544a\u6703\u90fd\u5305\u542b\u7522\u54c1\u5716\u7247\u3001\u6a19\u984c\u3001\u50f9\u683c\u3001\u5e97\u8216\u540d\u7a31\u7b49\uff0c\u6709\u6642\u9084\u5305\u542b\u4e00\u4e9b\u5176\u4ed6\u8cc7\u8a0a\uff0c\u4f8b\u5982\u904b\u8cbb\u3001\u7528\u5bb6\u8a55\u5206\u3001\u6298\u6263\u512a\u60e0\u7b49\uff0c\u8b93\u7528\u6236\u5728\u9ede\u64ca\u5ee3\u544a\u524d\u5c0d\u4f60\u7684\u7522\u54c1\u6709\u8f03\u6df1\u5165\u7684\u4e86\u89e3\uff0c\u540c\u6642\u4e5f\u53ef\u4ee5\u65b9\u4fbf\u7528\u6236\u6bd4\u8f03\u4e0d\u540c\u5e97\u8216\u7684\u7522\u54c1\u5f9e\u800c\u4f5c\u51fa\u9078\u64c7\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9ede\u64caGoogle\u8cfc\u7269\u5ee3\u544a\u5f8c\uff0c\u7528\u6236\u6703\u88ab\u76f4\u63a5\u5e36\u5230\u8a72\u7522\u54c1\u7684\u9801\u9762\uff0c\u800c\u4e26\u975e\u5e97\u8216\u7684\u4e3b\u9801\uff0c\u9019\u6a23\u53ef\u4ee5\u5e6b\u52a9\u7e2e\u77ed\u9867\u5ba2\u8cfc\u8cb7\u904e\u7a0b\u53ca\u4fdd\u6301\u8cfc\u7269\u617e\uff0c\u5f9e\u800c\u63d0\u9ad8\u8f49\u63db\u7387\uff0c\u70ba\u7db2\u4e0a\u5e97\u8216\u92b7\u552e\u5e36\u4f86\u597d\u8655\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Google\u8cfc\u7269\u5ee3\u544a\u7684\u986f\u793a\u4f4d\u7f6e<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u7576\u7528\u6236\u641c\u5c0b\u7522\u54c1\u6642\uff0cGoogle\u8cfc\u7269\u5ee3\u544a\u5c07\u6703\u986f\u793a\u5728Google\u5716\u7247\u548c\u641c\u7d22\u7d50\u679c\u7684\u4e0a\u65b9\u6216\u65c1\u908a\uff08\u8207\u6587\u5b57\u5ee3\u544a\u5206\u958b\uff09\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-17135\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-05-31-at-3.05.36-PM-1024x531.png\" alt=\"shoppingads2\" width=\"1024\" height=\"531\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-17136\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-05-31-at-3.05.00-PM-1024x417.png\" alt=\"shoppingads3\" width=\"1024\" height=\"417\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86Google\u641c\u5c0b\u5f15\u64ce\uff0c\u5b83\u9084\u5c07\u51fa\u73fe\u5728Google\u641c\u7d22\u5408\u4f5c\u5925\u4f34\u7db2\u7ad9\u548cGoogle\u5c55\u793a\u5ee3\u544a\u7db2\u7d61(GDN)\u4e2d\uff0c\u5176\u4e2d\u5305\u62ecYouTube\uff0cGmail\u548cGoogle Discover\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u4f7f\u7528Google\u8cfc\u7269\u5ee3\u544a\u7684\u597d\u8655<\/b><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>1. \u65bc\u641c\u5c0b\u7d50\u679c\u4e2d\u64c1\u6709\u6436\u773c\u4f4d\u7f6e<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u8cfc\u7269\u5ee3\u544a\u986f\u793a\u5728\u641c\u7d22\u5f15\u64ce\u7d50\u679c\u9801\u9762\u7684\u9802\u90e8\uff0c\u65bc\u4e00\u822c\u6587\u5b57\u5ee3\u544a\u7684\u4e0a\u65b9\uff0c\u7528\u6236\u641c\u5c0b\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u4fbf\u6703\u99ac\u4e0a\u770b\u5230\u8cfc\u7269\u5ee3\u544a\u3002\u9019\u7a2e\u8996\u89ba\u683c\u5f0f\u53ef\u4ee5\u5438\u5f15\u5927\u91cf\u9ede\u64ca\uff0c\u6709\u52a9\u65bc\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\u4e26\u5438\u5f15\u9867\u5ba2\u9078\u8cfc\u60a8\u7684\u7522\u54c1\u3002\u96a8\u54c1\u724c\u7684\u7db2\u4e0a\u66dd\u5149\u7387\u63d0\u9ad8\uff0c\u54c1\u724c\u7684\u77e5\u540d\u5ea6\u4e5f\u53ef\u56e0\u800c\u63d0\u5347\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>2. \u80fd\u66f4\u6e96\u78ba\u5730\u63a5\u89f8\u5230\u6f5b\u5728\u5ba2\u6236<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u8cfc\u7269\u5ee3\u544a\u6703\u6839\u64da\u7528\u6236\u6240\u8f38\u5165\u7684\u95dc\u9375\u5b57\u800c\u986f\u793a\u7b26\u5408\u7684\u5546\u54c1\uff0c\u9019\u4e5f\u4ee3\u8868\u7528\u6236\u5728\u641c\u5c0b\u6642\u5df2\u5c0d\u4f60\u6240\u92b7\u552e\u7684\u7522\u54c1\u6709\u6240\u8a8d\u8b58\u6216\u611f\u8208\u8da3\uff0c\u56e0\u6b64\u4ed6\u5011\u7684\u8cfc\u8cb7\u610f\u9858\u76f8\u5c0d\u8f03\u9ad8\u3002\u800c\u7576\u7528\u6236\u9ede\u64ca\u5ee3\u544a\u6642\uff0c\u4ed6\u5011\u5c07\u76f4\u63a5\u9032\u5165\u7522\u54c1\u9801\u9762\uff0c\u9019\u53ef\u4ee5\u7c21\u5316\u8cfc\u7269\u904e\u7a0b\uff0c\u63d0\u5347\u8cfc\u8cb7\u617e\uff0c\u4e5f\u53ef\u4ee5\u5438\u5f15\u4ed6\u5011\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\u7684\u5176\u4ed6\u7522\u54c1\uff0c\u63d0\u9ad8\u6210\u70ba\u5fe0\u8aa0\u9867\u5ba2\u7684\u6a5f\u6703\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>3. \u6bd4\u7d14\u6587\u5b57\u5ee3\u544a\u66f4\u5438\u5f15<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u8cfc\u7269\u5ee3\u544a\u6703\u986f\u793a\u7522\u54c1\u5716\u7247\u3001\u6a19\u984c\u3001\u50f9\u683c\u3001\u54c1\u724c\u540d\u7a31\uff0c\u751a\u81f3\u662f\u7522\u54c1\u7684\u7c21\u77ed\u63cf\u8ff0\u7b49\u7b49\u7684\u8cc7\u8a0a\u3002\u9019\u4e9b\u8cc7\u8a0a\u80fd\u5354\u52a9\u7528\u6236\u5728\u9ede\u64ca\u5ee3\u544a\u4e4b\u524d\u5148\u4e86\u89e3\u60a8\u6240\u92b7\u552e\u7684\u7522\u54c1\uff0c\u56e0\u6b64\u5728\u9ede\u6483\u5f8c\u7684\u8df3\u51fa\u7387\u4ea6\u76f8\u5c0d\u8f03\u5c0f\u3002\u9019\u500b\u65b9\u5f0f\u4e5f\u53ef\u5e6b\u52a9\u5e97\u8216\u5438\u5f15\u65b0\u5ba2\u6236\uff0c\u56e0\u70ba\u5373\u4f7f\u7528\u6236\u5c0d\u65bc\u60a8\u7684\u54c1\u724c\u540d\u7a31\u4e0d\u592a\u719f\u6089\uff0c\u4f46\u4ecd\u53ef\u6839\u64da\u7522\u54c1\u5716\u7247\u3001\u8a55\u5206\u548c\u50f9\u683c\u4f86\u9ede\u64ca\u60a8\u7684\u5ee3\u544a\uff0c\u5f9e\u800c\u63a5\u89f8\u4f60\u7684\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>4. \u501f\u52a9Google\u8cfc\u7269\u5ee3\u544a\u64f4\u5927\u8986\u84cb\u9762<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u8cfc\u7269\u5ee3\u544a\u7684\u5c55\u793a\u4e0d\u53ea\u9650\u65bc\u4e00\u500b\uff0c\u7576\u7528\u6236\u641c\u7d22\u5546\u54c1\u6642\uff0c\u53ea\u8981\u95dc\u9375\u5b57\u76f8\u7b26\uff0c\u591a\u500b\u8cfc\u7269\u5ee3\u544a\u53ef\u540c\u6642\u986f\u793a\uff0c\u800c\u76f8\u95dc\u7684\u6587\u5b57\u5ee3\u544a\u4e5f\u53ef\u4e00\u4f75\u5c55\u51fa\uff0c\u9019\u6a23\u53ef\u4ee5\u63d0\u4f9b\u66f4\u591a\u540c\u7cfb\u5217\u7684\u76f8\u95dc\u5546\u54c1\u7d66\u4e88\u7528\u6236\u9078\u64c7\uff0c\u4f8b\u5982\u904b\u52d5\u978b\u7684\u8cfc\u7269\u5ee3\u544a\u548c\u904b\u52d5\u5668\u6750\u7684\u6587\u5b57\u5ee3\u544a\u53ef\u4e00\u8d77\u986f\u793a\uff0c\u9019\u4ee3\u8868\u5728\u4e00\u6b21\u641c\u7d22\u4e2d\uff0c\u7528\u6236\u63a5\u89f8\u5230\u5e97\u8216\u7684\u5ee3\u544a\u7684\u8986\u84cb\u9762\u5c31\u6703\u589e\u52a0\u4e00\u500d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>\u5efa\u7acbGoogle\u8cfc\u7269\u5ee3\u544a<\/b><\/h2>\n<h3><b>\u6b65\u9a5f1: \u5efa\u7acbGoogle Merchant Center\uff08GMC\uff09<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u662f\u5275\u5efa\u4e00\u500bGoogle Merchant Center\uff0c\u5148\u586b\u5beb\u6240\u9700\u7684\u57fa\u672c\u4fe1\u606f\uff0c\u518d\u6839\u64da\u63d0\u4f9b\u7684\u65b9\u6cd5\u9a57\u8b49GMC\u3002 Google Merchant Center\u662fGoogle\u7684\u5e73\u53f0\uff0c\u7576\u7528\u6236\u5728Google\u7522\u54c1\u4e0a\u9032\u884c\u641c\u7d22\u6642\uff0c\u4ed6\u5011\u53ef\u4ee5\u5728\u7dda\u8cfc\u8cb7\u5546\u5e97\u548c\u7522\u54c1\u3002\u9019\u662f\u4e00\u500b\u5b8c\u5168\u514d\u8cbb\u7684\u5de5\u5177\uff0c\u6613\u65bc\u4f7f\u7528\u3002\u53ea\u8981\u9075\u5faa\u6211\u5011\u7684\u6b65\u9a5f\uff0c\u60a8\u5c07\u8f15\u9b06\u5b8c\u6210\u5de5\u4f5c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u6b65\u9a5f2: \u5728Google Merchant Center\u4e0a\u5275\u5efaProduct Feed<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u5b8c\u6210\u7db2\u57df\u9a57\u8b49\u53ca\u6240\u6709\u8a2d\u7f6e\u5f8c\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u5c07\u7522\u54c1\u4e0a\u50b3\u5230Google Merchant Center\uff0c\u6709\u5169\u7a2e\u5c07\u7522\u54c1\u4e0a\u50b3\u5230GMC\u7684\u65b9\u6cd5\uff0c\u81ea\u52d5\u4e0a\u50b3\u548c\u624b\u52d5\u4e0a\u50b3\u3002\u6211\u5011\u53ef\u4ee5\u4f7f\u7528API\u200b\u200b\u5f9e\u7db2\u7ad9\u81ea\u52d5\u5c07\u7522\u54c1\u4e0a\u50b3\u548c\u66f4\u65b0\u5230GMC\uff0c\u6216\u8005\u6211\u5011\u53ef\u4ee5\u4f7f\u7528Excel\u5de5\u4f5c\u8868\u624b\u52d5\u6279\u91cf\u4e0a\u50b3\u548c\u66f4\u65b0\u7522\u54c1\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17138\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-03-at-10.34.00-PM-1024x520.png\" alt=\"shoppingads4\" width=\"1024\" height=\"520\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9ede\u6483\u300cProduct\u300d\uff0c\u4e4b\u5f8c\u9078\u64c7\u300cFeeds \u300d\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17139\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-03-at-11.27.48-PM-1024x486.png\" alt=\"shoppingads5\" width=\"1024\" height=\"486\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9078\u64c7\u92b7\u552e\u570b\u5bb6(Country of sale)\uff0c\u5982\u679c\u60a8\u7684\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\u5b9a\u4f4d\u5230\u9999\u6e2f\uff0c\u53ef\u4ee5\u5728\u92b7\u552e\u570b\u5bb6\/\u5730\u5340\u4e2d\u9078\u64c7\u9999\u6e2f\u3002\u5982\u679c\u60a8\u5b9a\u4f4d\u5230\u99ac\u4f86\u897f\u4e9e\uff0c\u5247\u9078\u64c7\u99ac\u4f86\u897f\u4e9e\u3002\u4f46\u8acb\u8a18\u4f4f\uff0c\u60a8\u7684\u7522\u54c1\u5fc5\u9808\u53ef\u4ee5\u904b\u9001\u5230\u6574\u500b\u570b\u5bb6\/\u5730\u5340\uff0c\u5426\u5247\u60a8\u7684GMC\u5e33\u6236\u5c07\u88ab\u7981\u7528\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u8a9e\u8a00(Language)\uff0c\u53ea\u9700\u9078\u64c7Product Feed\u7684\u8a9e\u8a00\u5373\u53ef\u3002\u5982\u679c\u60a8\u6709\u82f1\u6587\u7522\u54c1\uff0c\u53ef\u4ee5\u9078\u64c7\u82f1\u6587\u3002 \u5982\u679cProduct Feed\u7684\u8a9e\u8a00\u8207\u6240\u9078\u53d6\u7684\u8a9e\u8a00\u4e0d\u76f8\u7b26\u6703\u4f7f\u5ee3\u544a\u7121\u6cd5\u6210\u529f\u520a\u767b\u3002\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17140\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-03-at-11.43.53-PM-1024x570.png\" alt=\"shoppingads6\" width=\"1024\" height=\"570\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u5275\u5efa\u548c\u4e0a\u50b3Product Feed\u7684\u6b65\u9a5f2\u3002\u6709\u5e7e\u7a2e\u65b9\u6cd5\u53ef\u4ee5\u5c07Product Feed\u4e0a\u50b3\u5230GMC\uff0c\u6211\u5011\u5c07\u4e3b\u8981\u793a\u7bc4Google\u8868\u683c\u548c\u9810\u5b9a\u7372\u53d6\uff0c Google\u8868\u683c\u7528\u4f5c\u624b\u52d5\u4e0a\u50b3\uff0c\u800c\u8a08\u5283\u7684\u7372\u53d6\u5247\u662f\u81ea\u52d5\u4e0a\u50b3\u3002\u9996\u5148\uff0c\u8f38\u5165\u4e3b\u8981Feed\u540d\u7a31\uff1a\u201c\u6240\u6709\u7522\u54c1-\u82f1\u6587\u201d\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>\u624b\u52d5\u4e0a\u50b3\uff1aGoogle\u8868\u683c<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u7684\u7db2\u7ad9\u4e0d\u652f\u6301Content API\u6216\u4efb\u4f55\u63d2\u4ef6plugins\uff08\u4f8b\u5982Shopify\u6216WooCommerce\uff09\uff0c\u6216\u8005\u60a8\u53ea\u9700\u8981\u82b1\u8cbb\u5f88\u5c11\u7684\u6642\u9593\u4f86\u69cb\u5efa\u7522\u54c1Feed\uff0c\u5247\u53ef\u4ee5\u4f7f\u7528Google\u8868\u683c\u624b\u52d5\u4e0a\u50b3\u4f60\u7684\u9078\u64c7!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17172\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads11.png\" alt=\"shoppingads5\" width=\"969\" height=\"574\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads11.png 969w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads11-300x178.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads11-768x455.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads11-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads11-480x284.png 480w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u5df2\u7d93\u5efa\u7acb\u4e86\u7522\u54c1Feed\uff0c\u53ef\u4ee5\u9078\u64c7\u201c\u9078\u64c7\u73fe\u6709\u7684Google\u96fb\u5b50\u8868\u683c\u201d(Select an existing Google spreadsheet)\u3002\u5982\u679c\u4f60\u662f\u5168\u65b0\u7528\u6236\uff0c\u5247\u53ef\u4ee5\u201c\u5f9e\u7bc4\u4f8b\u751f\u6210\u65b0\u7684Google\u96fb\u5b50\u8868\u683c\u201d(Generate a new Google spreadsheet from a template)\uff0c\u5b83\u5c07\u8981\u6c42\u4f60\u767b\u9304\u5230Google Drive\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17142\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-07-at-8.55.35-PM-1024x281.png\" alt=\"shoppingads8\" width=\"1024\" height=\"281\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u5c07\u770b\u5230\u60a8\u7684feed\u5df2\u5275\u5efa\uff0c\u6211\u5011\u53ef\u4ee5\u9ede\u64ca\u201c\u6253\u958b\u201d\u7684Google\u8868\u683c\u3002\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17170\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads7-1024x258.png\" alt=\"shoppingads9\" width=\"1024\" height=\"258\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads7-1024x258.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads7-300x76.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads7-768x193.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads7-1536x387.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads7-18x5.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads7-480x121.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads7.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9ede\u64ca\u8a72Google\u8868\u683c\u5f8c\uff0c\u60a8\u6703\u767c\u73fe\u6709\u4e00\u500bExcel\u8868\u683c\u9700\u8981\u6211\u5011\u586b\u5beb\u5927\u91cf\u6578\u64da\u3002\u9019\u4e9b\u6578\u64da\u662f\u6211\u5011\u5fc5\u9808\u8655\u7406\u7684\u7522\u54c1\u8a73\u7d30\u4fe1\u606f\u3002\u60a8\u53ef\u4ee5\u6309\u7167\u8aaa\u660e\u8f38\u5165\u5fc5\u586b\u6b04\u4f4d\u3002\u6bcf\u500b\u7522\u54c1\u7684ID\u90fd\u662f\u552f\u4e00\u7684\uff0c\u6709\u5169\u500b\u91cd\u8981\u6b04\u4f4d\u60a8\u5fc5\u9808\u4ed4\u7d30\u8a08\u5283\uff0c\u5b83\u5011\u5206\u5225\u662f\u6a19\u984c\u548c\u63cf\u8ff0\u3002\u9019\u5c07\u5f71\u97ffGoogle\u8cfc\u7269\u5ee3\u544a\u7684\u5ee3\u544a\u6392\u540d\uff0c\u5c31\u5982\u50cf\u201c\u5ee3\u544a\u76f8\u95dc\u6027\u201d\u4e00\u6a23\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u5916\uff0c\u60a8\u5fc5\u9808\u5c07Google\u7522\u54c1\u985e\u5225\u6b63\u78ba\u8f38\u5165\u5230\u60a8\u5fc5\u9808\u4e0a\u50b3\u7684\u6bcf\u500bsku\u3002 <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/6324436?hl=zh-Hant\"><span style=\"font-weight: 400;\">\u9ede\u64ca\u6b64\u8655<\/span><\/a><span style=\"font-weight: 400;\"> \u6aa2\u67e5\u6240\u6709\u53ef\u7528\u7684\u7522\u54c1\u985e\u5225\u3002\u8981\u4e86\u89e3Feed\u4e2d\u7684\u6240\u6709\u5c6c\u6027\uff0c\u8acb\u5148 <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112?hl=zh-Hant&amp;visit_id=637277164703056860-2910027443&amp;rd=1\"><span style=\"font-weight: 400;\">\u9ede\u64ca\u6b64\u8655<\/span><\/a><span style=\"font-weight: 400;\"> \u4ee5\u95b1\u8b80\u4e26\u6aa2\u67e5\u6240\u9700\u7684\u6240\u6709\u4fe1\u606f\uff0c\u7136\u5f8c\u518d\u7e7c\u7e8c\u3002\u5982\u679c\u6709\u4efb\u4f55\u7522\u54c1\u66f4\u65b0\uff0c\u4f8b\u5982\u5eab\u5b58\/\u50f9\u683c\/\u6578\u91cf\uff0c\u5247\u9700\u8981\u5728\u6b64\u8655\u66f4\u65b0\u7522\u54c1Feed\uff0c\u7136\u5f8c\u518d\u6b21\u91cd\u65b0\u6574\u7406\u4ee5\u901a\u77e5Google Merchant Center\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>\u81ea\u52d5\u4e0a\u50b3\uff1aGoogle\u8868\u683c<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u624b\u52d5\u4e0a\u50b3\u9700\u8981\u82b1\u8cbb\u5927\u91cf\u6642\u9593\uff0c\u56e0\u6b64\u6211\u5011\u5efa\u8b70\u60a8\u81ea\u52d5\u4e0a\u50b3\u3002\u5982\u679c\u60a8\u4f7f\u7528WooCommerce\u6216Shopify\uff08\u6216\u99ac\u4f86\u897f\u4e9e\u7684Sitegiant\uff09\u4f86\u69cb\u5efa\u7db2\u7ad9\uff0c\u5247\u53ef\u4ee5\u8f15\u9b06\u4e0a\u50b3\u6240\u6709\u4f9b\u7a3f\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17144\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-14-at-3.48.19-PM-1024x619.png\" alt=\"shoppingads10\" width=\"1024\" height=\"619\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9ede\u64ca\u300c\u9810\u5b9a\u63d0\u53d6\u300d(Scheduled Fetch)\u5f8c\uff0c\u60a8\u5c07\u9808\u8981\u8a2d\u7f6e\u8a73\u7d30\u4fe1\u606f\u3002\u4f7f\u7528\u81ea\u52d5\u4e0a\u50b3\u6216\u9810\u5b9a\u63d0\u53d6\u7684\u6700\u597d\u65b9\u6cd5\u662fProduct Feed\u8207\u7db2\u7ad9\u4e0a\u7684\u7522\u54c1\u53ef\u540c\u6b65\u5316\uff0c\u5982\u679c\u7db2\u7ad9\u4e0a\u6709\u4efb\u4f55\u66f4\u6539\u6216\u7de8\u8f2f\uff0c\u6211\u5011\u4e0d\u9700\u8981\u66f4\u65b0Product Feed\u4e2d\u7684\u4efb\u4f55\u5167\u5bb9\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5c07\u6587\u4ef6\u540d\u547d\u540d\u70ba\u201c Shop Auto Sync\u201d\u3002\u63d0\u53d6\u983b\u7387(Fetch frequency)\u662f\u60a8\u5e0c\u671bGoogle Merchant Center\u91cd\u65b0\u63d0\u53d6\u7522\u54c1Feed\u7684\u983b\u7387\u3002\u901a\u5e38\u6211\u53ea\u6703\u5728\u6bcf\u592912:00 AM\u505c\u7559\u3002\u9019\u88e1\u6700\u91cd\u8981\u7684\u662f\u5728\u6b64\u8655\u8f38\u5165FILE URL\u3002\u501f\u52a9\u63d2\u4ef6(plugins)\uff0c\u6211\u5011\u53ef\u4ee5\u5728\u6b64\u8655\u7372\u5f97\u4e00\u500bURL\uff0c\u6b64URL\u5728\u6b64\u8655\u5305\u542b\u6574\u500b\u7522\u54c1\u63d0\u8981\u3002\u4ee5\u4e0b\u793a\u4f8b\u662fShopify\u7684\u6848\u4f8b\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17145\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-14-at-10.41.59-PM-1024x401.png\" alt=\"shoppingads11\" width=\"1024\" height=\"401\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u5f88\u591a\u63d2\u4ef6(plugins)\/\u61c9\u7528(apps)\u53ef\u4ee5\u751f\u6210Product Feed\uff0c\u4f46\u5c31\u6211\u500b\u4eba\u800c\u8a00\uff0c\u6211\u8a8d\u70ba <\/span><a href=\"https:\/\/apps.shopify.com\/simple-google-shopping-feed?locale=zh-TW\"><span style=\"font-weight: 400;\">Google Shopping Feed<\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u6700\u597d\u7684\uff0c\u6613\u65bc\u4f7f\u7528\u4e14\u50f9\u683c\u975e\u5e38\u5408\u7406\u7684\u7522\u54c1\u4e4b\u4e00\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17146\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-14-at-11.07.36-PM-1024x373.png\" alt=\"shoppingads12\" width=\"1024\" height=\"373\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5b89\u88dd\u61c9\u7528\u7a0b\u5e8f\u5f8c\uff0c\u9ede\u64ca\uff0c\u5b83\u5c07\u5f15\u5c0e\u60a8\u9032\u5165\u7248\u9762\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17147\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/38a4fa1b367493dddb8ffca806ac991f-1024x576.png\" alt=\"shoppingads13\" width=\"1024\" height=\"576\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u76ee\u524d\u6c92\u6709\u5efa\u7acb\u9032\u968e\u7684\u5ee3\u544a\u7cfb\u5217\u7d50\u69cb\uff0c\u800c\u662f\u5e0c\u671b\u4f7f\u7528\u6240\u6709\u7522\u54c1\u5efa\u69cb\u4e00\u500b\u7c21\u55ae\u7684\u5ee3\u544a\u7cfb\u5217\u3002\u4f60\u53ef\u4ee5\u53c3\u8003\u7248\u9762\u4e2d\u7684\u6bcf\u500b\u6309\u9215\uff0c\u4f46\u6700\u91cd\u8981\u7684\u90e8\u5206\u662f\u9032\u884c\u4efb\u4f55\u66f4\u6539\u5f8c\u8981\u201c\u4fdd\u5b58\u4e26\u91cd\u65b0\u751f\u6210Feed\u201d\u3002\u7136\u5f8c\uff0c\u6211\u5011\u53ef\u4ee5\u5fa9\u5236URL\u4e26\u5c07\u5176\u63d2\u5165\u5230Google Merchant Center-\u6587\u4ef6URL\uff0c\u518d\u9ede\u64ca\u5efa\u7acbfeed\uff0c\u4e4b\u5f8c\u4f60\u5c07\u770b\u5230\u4e00\u500bfeed\u5df2\u88ab\u5efa\u7acb\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17148\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-14-at-11.51.03-PM-1024x199.png\" alt=\"shoppingads14\" width=\"1024\" height=\"199\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8acb\u8a18\u4f4f\uff0c\u60a8\u53ef\u4ee5\u9ede\u64ca\u60a8\u7684Feed\uff0c\u7136\u5f8c\u9ede\u64ca\u201c\u7acb\u5373\u7372\u53d6\u201d(Fetch Now)\u3002\u8a72Feed\u5c07\u6703\u904b\u884c\uff0c\u60a8\u6240\u9700\u8981\u505a\u7684\u5c31\u662f\u7b49\u5f851-2\u5929\uff0c\u4ee5\u4fbf\u6309\u4ee5\u4e0b\u65b9\u5f0f\u63d0\u53d6\u6240\u6709\u7522\u54c1\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17149\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-15-at-12.14.12-AM-1024x313.png\" alt=\"shoppingads15\" width=\"1024\" height=\"313\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u5c07\u5728\u9019\u88e1\u770b\u5230\u60a8\u7684\u7522\u54c1\uff0c\u6b64\u8655\u986f\u793a\u6240\u6709ID\uff0c\u50f9\u683c\uff0c\u689d\u4ef6\uff0c\u4f9b\u61c9\u548c\u6240\u6709\u5176\u4ed6\u5c6c\u6027\u3002\u5982\u679c\u6709\u4efb\u4f55\u88ab\u62d2\u767b\u7684\u7522\u54c1\uff0c\u5247\u53ef\u4ee5\u5728\u201c\u8a3a\u65b7\u201d(Diagnostics )\u4e0a\u9032\u884c\u6aa2\u67e5\uff0c\u5728\u9019\u88e1\u53ef\u4ee5\u627e\u5230\u6709\u95dc\u7522\u54c1\uff0cFeed\u548cGMC\u5e33\u6236\u7d1a\u5225\u7684\u4efb\u4f55\u554f\u984c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>\u64b0\u5beb\u5438\u5f15\u5177\u8cc7\u6599\u6027\u7684Google\u8cfc\u7269\u7522\u54c1\u6a19\u984c<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\u800c\u8a00\uff0c\u7372\u5f97\u9ad8\u6392\u540d\u7684\u4e3b\u8981\u56e0\u7d20\u662f\u51fa\u50f9\u548c\u95dc\u9375\u5b57\uff0c\u51fa\u50f9\u975e\u5e38\u5bb9\u6613\u7406\u89e3\uff0c\u4f46\u662f\u5c0d\u65bc\u95dc\u9375\u5b57\uff0c\u6211\u5011\u5fc5\u9808\u5c07\u5176\u5f88\u597d\u5730\u653e\u5728\u6a19\u984c\u548c\u63cf\u8ff0\u4e2d\u3002\u7db2\u4e0a\u6709\u5f88\u591a\u5f88\u597d\u7684\u6307\u5357\u3002\u60a8\u53ef\u4ee5\u67e5\u770b\u4ee5\u4e0b\u512a\u5316\u63d0\u793a\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u6b65\u9a5f3: \u5c07Google Merchant Center\u8207Google Ads\u5e33\u6236\u95dc\u806f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5b8c\u6210\u7522\u54c1Feed\u5f8c\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u5c07Google Merchant Center\u8207Google Ads\u5e33\u6236\u95dc\u806f\u8d77\u4f86\u3002\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17150\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-15-at-1.07.30-AM-1024x440.png\" alt=\"shoppingads16\" width=\"1024\" height=\"440\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679cGMC\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u4e2d\u6709\u4e00\u500bGoogle Ads\u5e33\u865f\uff0c\u8acb\u6309Create Account\u3002\u5426\u5247\uff0c\u60a8\u9700\u8981\u9023\u4e0a\u4e00\u500bGoogle Ads\u5e33\u865f\u3002\u6309\u4e0b\u201c\u95dc\u806f\u5e33\u6236\u201d(Link Account)\u5f8c\uff0c \u8f38\u5165Google Ads CID\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17174\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads12.png\" alt=\"shoppingads17\" width=\"1600\" height=\"900\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads12.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads12-300x169.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads12-1024x576.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads12-768x432.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads12-1536x864.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads12-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads12-480x270.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u63d0\u63d0\u60a8\u767b\u9304\u60a8\u7684Google Ads\u5e33\u6236\u4e26\u6279\u51c6GMC\u93c8\u63a5\u8a2a\u554f\uff0c\u7136\u5f8c\u6e96\u5099\u5de5\u4f5c\u5c31\u5168\u90e8\u5b8c\u6210\u4e86\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u6b65\u9a5f4:\u8a2d\u7f6eGoogle\u8cfc\u7269<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u662fGoogle\u8cfc\u7269\u7684\u6700\u5f8c\u4e00\u90e8\u5206\u3002\u60a8\u53ef\u4ee5\u5148\u767b\u9304\u81ea\u5df1\u7684Google Ads\u5e33\u6236\u4e26\u5275\u5efa\u4e00\u500b\u65b0\u7684\u5ee3\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17152\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-15-at-1.37.56-AM-1024x630.png\" alt=\"shoppingads18\" width=\"1024\" height=\"630\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8207\u8a2d\u7f6e\u641c\u7d22\u5ee3\u544a\u7cfb\u5217\u76f8\u540c\uff0c\u6211\u5011\u9078\u64c7\u201c\u5728\u7121\u76ee\u6a19\u5f15\u5c0e\u4e0b\u5efa\u7acb\u5ee3\u544a\u7cfb\u5217\u201d(Create a campaign without a goal\u2019s guidance)\uff0c\u7136\u5f8c\u9078\u64c7\u201d\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\u201d(Shopping Campaign)\u3002\u8acb\u8a18\u4f4f\u6b63\u78ba\u9078\u64c7Merchant Center\u5e33\u6236\uff0c\u7136\u5f8c\u9078\u64c7\u7522\u54c1\u92b7\u552e\u7684\u570b\u5bb6\/\u5730\u5340\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17153\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/pasted-image-0-1024x278.png\" alt=\"shoppingads19\" width=\"1024\" height=\"278\" \/><\/p>\n<h4><b>\u5ee3\u544a\u7cfb\u5217\u985e\u578b1\uff1a\u667a\u80fd\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217(Smart Shopping Campaign)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Smart Shopping Campaign\u65bc2019\u5e74\u555f\u52d5\uff0cGoogle\u5df2\u5229\u7528\u6240\u6709Google\u6e20\u9053\u5c55\u793a\u8cfc\u7269\u5ee3\u544a\u3002\u60a8\u53ef\u4ee5\u89c0\u770b\u4e0b\u9762\u7684\u8996\u983b\u4ee5\u7372\u5f97\u66f4\u6e05\u6670\u7684\u5716\u7247\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Smart Shopping Campaigns\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/4WAAb7RDC8I?start=46&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17154\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/image25_11e32fca-135d-49d4-a1e5-6910f35d6415-1024x576.png\" alt=\"shoppingads20\" width=\"1024\" height=\"576\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u4e00\u500b\u975e\u5e38\u81ea\u52d5\u5316\u7684\u5ee3\u544a\u7cfb\u5217\uff0cGoogle\u6703\u5229\u7528\u81ea\u5df1\u7684\u6578\u64da\u5eab\u548c\u6a5f\u5668\u5b78\u7fd2\u529f\u80fd\u5728\u6700\u4f73\u6642\u9593\u5c07\u5ee3\u544a\u6295\u653e\u7d66\u5408\u9069\u7684\u8cfc\u7269\u8005\u3002\u5ee3\u544a\u5c07\u6703\u5728\u6240\u6709\u6e20\u9053\u4e2d\u5c55\u793a\uff0c\u5305\u62ec\u641c\u7d22(Search)\uff0c\u5c55\u793a\u5ee3\u544a\u7db2\u7d61(GDN)\uff0cYouTube\u548cGmail\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17155\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-15-at-2.11.59-AM-1024x693.png\" alt=\"shoppingads21\" width=\"1024\" height=\"693\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u8a2d\u7f6e\u667a\u80fd\u8cfc\u7269\u6d3b\u52d5\u7cfb\u5217\uff0c\u6211\u5011\u53ef\u4ee5\u9996\u5148\u8f38\u5165\u5ee3\u544a\u7cfb\u5217\u540d\u7a31\u548c\u60a8\u7684\u9810\u7b97\u3002\u5c0d\u65bc\u51fa\u50f9\uff0c\u6211\u5011\u53ea\u80fd\u4f7f\u7528\u4e00\u7a2e\u81ea\u52d5\u51fa\u50f9\u7b56\u7565-\u6700\u5927\u5316\u8f49\u5316\u50f9\u503c\uff0c\u6211\u5011\u751a\u81f3\u53ef\u4ee5\u5c07\u60a8\u7684\u76ee\u6a19\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\u8a2d\u7f6e\u70ba\u6240\u9700\u7684\u8f49\u5316\u56de\u5831\uff0e\u5982\u679c\u60a8\u4e0d\u719f\u6089\u51fa\u50f9\u7b56\u7565\uff0c\u53ef\u4ee5\u95b1\u8b80\u6211\u5011\u7684\u6587\u7ae0 <\/span><a href=\"https:\/\/www.kickads.co\/zh\/the-ultimate-guide-of-google-ads-bidding-strategy-manual-or-automated\/\"><span style=\"font-weight: 400;\">\u300a Google Ads\u7af6\u50f9\u7b56\u7565\u5be6\u6230\u6559\u5b78\uff08\u4eba\u624b\u6216\u662f\u81ea\u52d5\uff1f\u300b<\/span><\/a><span style=\"font-weight: 400;\"> \u4ee5\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff01<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17156\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-15-at-2.25.48-AM-1024x598.png\" alt=\"shoppingads22\" width=\"1024\" height=\"598\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9078\u64c7Product Group\u5f8c\uff0c\u60a8\u5c07\u53ef\u4ee5\u5728\u53f3\u624b\u908a\u770b\u5230\u5ee3\u544a\u9810\u89bd\u3002\u5728\u6211\u5011\u7684\u60c5\u6cc1\u4e0b\uff0c\u6211\u5011\u53ea\u6709\u4e00\u500bProduct Group\uff0c\u5373\u6240\u6709\u7522\u54c1\u3002 <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17157\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-15-at-2.26.06-AM-1024x689.png\" alt=\"shoppingads23\" width=\"1024\" height=\"689\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u5916\uff0c\u60a8\u53ef\u4ee5\u8f38\u5165\u6240\u9700\u7684\u4fe1\u606f\uff0c\u4f8b\u5982\u5716\u50cf\uff0c\u6a19\u984c\u548c\u63cf\u8ff0\u3002\u9019\u4e9b\u80fd\u4f7f\u6211\u5011\u88fd\u4f5c\u51fa\u5e36\u6709Product Feed\u7684\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\uff0c\u56e0\u70ba\u60a8\u53ef\u4ee5\u770b\u5230\u5c55\u793a\u5ee3\u544a\u4e2d\u5305\u542b\u4e86\u7522\u54c1\u8a73\u7d30\u4fe1\u606f\uff0c\u9019\u53ef\u7528\u4f5c\u5728Google\u5c55\u793a\u5ee3\u544a\u7db2\u7d61\u4e2d\u5c55\u986f\u793a\u7684\u6a6b\u5e45\u5ee3\u544a\u3002<\/span><\/p>\n<p><b style=\"font-style: inherit;\">\u8001\u5be6\u8aaa\uff0c\u73fe\u968e\u6bb5\u6211\u4e0d\u592a\u5efa\u8b70\u4f60\u4f7f\u7528\u667a\u80fd\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217!!!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6c92\u932f!\u73fe\u968e\u6bb5\uff0c\u6211\u5011\u771f\u7684\u4e0d\u5efa\u8b70\u4efb\u4f55\u4eba\u4f7f\u7528\u201c SMART\u201d\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\u3002 Google\u5efa\u8b70\u5ee3\u544a\u5ba2\u6236\u4f7f\u7528\u9019\u7a2e\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\uff0c\u56e0\u70ba\u5b83\u7684\u8a2d\u7f6e\u975e\u5e38\u7c21\u55ae\uff0c\u800c\u4e14\u60a8\u6709\u6a5f\u6703\u5728Gmail\uff0cDisplay\u548cYouTube\u4e2d\u5c55\u793a\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u5617\u8a66\u4f7f\u7528\u5e36\u6216\u4e0d\u5e36Product Feed\u7684\u518d\u71df\u92b7\u5c55\u793a\u5ee3\u544a\uff0c\u5247\u5373\u4f7f\u9ede\u64ca\u7387\u548c\u8f49\u5316\u7387\u6bd4\u975e\u518d\u71df\u92b7\u5c55\u793a\u5ee3\u544a\u7a0d\u597d\uff0c\u6548\u679c\u9084\u662f\u6703\u4f4e\u65bc\u9810\u671f\u3002\u5728\u201c\u667a\u80fd\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\u201d\u4e0b\uff0c\u7531\u65bc\u60a8\u7121\u6b0a\u9078\u64c7\u5e0c\u671b\u5ee3\u544a\u5c55\u793a\u7684\u4f4d\u7f6e\uff0c\u8b8a\u76f8\u53ef\u4ee5\u512a\u5316\u7684\u7a7a\u9593\u4e5f\u6e1b\u5c11\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5176\u6b21\uff0c\u5b83\u50c5\u5141\u8a31\u6211\u5011\u5f9e\u4e00\u958b\u59cb\u5c31\u5728\u6709\/\u6c92\u6709\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\u7684\u60c5\u6cc1\u4e0b\u4ee5\u201c\u6700\u5927\u5316\u8f49\u5316\u50f9\u503c\u201d\u9032\u884c\u51fa\u50f9\uff0c\u6211\u5011\u7121\u6b0a\u66f4\u6539\u51fa\u50f9\uff08<\/span><a href=\"https:\/\/www.kickads.co\/zh\/the-ultimate-guide-of-google-ads-bidding-strategy-manual-or-automated\/\"><span style=\"font-weight: 400;\">\u8acb\u53c3\u898b\u51fa\u50f9\u7b56\u7565\u7684\u91cd\u8981\u6027<\/span><\/a><span style=\"font-weight: 400;\">)\uff0c\u5047\u5982\u4f60\u5c0dGoogle Ads\u7684\u77e5\u8b58\u70ba\u96f6\uff0c\u4f60\u53ef\u4ee5\u8b93\u5176\u5e6b\u4f60\u904b\u884c\u770b\u770b\u6210\u6548\u5982\u4f55\uff0c\u4f46\u8a18\u4f4f\uff0c\u4f60\u5fc5\u9808\u6b63\u78ba\u5730\u8a2d\u7f6e\u8f49\u63db\u50f9\u503c\/\u96fb\u5b50\u5546\u52d9\u8ddf\u8e64\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u7531\u65bc\"SMART\u201d\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\u4e0d\u63d0\u4f9b\u641c\u7d22\u5b57\u8a5e\u548c\u53d7\u773e\u7fa4\u9ad4\u6578\u64da\uff0c\u6240\u4ee5\u7121\u6cd5\u70ba\u60a8\u7684\u512a\u5316\u7b56\u7565\u63d0\u4f9b\u4efb\u4f55\u7dda\u7d22\u3002\u57fa\u65bc\u4ee5\u4e0a\u9019\u4e9b\u539f\u56e0\uff0c\u6211\u5011\u5efa\u8b70\u60a8\u4e0d\u8981\u4f7f\u7528\u667a\u80fd\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>\u5ee3\u544a\u6d3b\u52d5\u985e\u578b2\uff1a\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217(Standard Shopping Campaign)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u5df2\u7d93\u8a0e\u8ad6\u4e86\u667a\u80fd\u8cfc\u7269\u5ee3\u544a\u7684\u8a2d\u7f6e\u548c\u7f3a\u9ede\uff0c\u73fe\u5728\u5c31\u4f86\u8a0e\u8ad6\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\u7684\u8a2d\u7f6e!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c31\u50cf\u6211\u5011\u5982\u4f55\u8a2d\u7f6e\u4e00\u822c\u5ee3\u544a\u7cfb\u5217\u4e00\u6a23\u3002\u6211\u5011\u53ef\u4ee5\u5148\u9078\u64c7\u201c\u4eba\u5de5\u6bcf\u6b21\u9ede\u64ca\u8cbb\u7528\u201d\uff0c\u4f46\u6211\u4e0d\u5efa\u8b70\u60a8\u52fe\u9078\u201c\u4f7f\u7528\u667a\u80fd\u9ede\u64ca\u4ed8\u8cbb\u5e6b\u52a9\u589e\u52a0\u8f49\u5316\u6b21\u6578\u201d\u3002\u4e3b\u8981\u539f\u56e0\u662f\u6211\u5011\u8981\u5b8c\u5168\u63a7\u5236\u6bcf\u500b\u5e73\u5747\u6bcf\u6b21\u9ede\u64ca\u8cbb\u7528\u3002\u4f7f\u7528\u667a\u80fd\u9ede\u64ca\u4ed8\u8cbb\uff0c\u60a8\u7684\u51fa\u50f9\u5c07\u4e0d\u518d\u5b8c\u5168\u7531\u60a8\u63a7\u5236\u3002\u6709\u95dc\u8a73\u7d30\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u95b1\u8b80\u4ee5\u4e0b\u7684\u6587\u7ae0 <\/span><a href=\"https:\/\/www.kickads.co\/zh\/the-ultimate-guide-of-google-ads-bidding-strategy-manual-or-automated\/\"><span style=\"font-weight: 400;\">\u201dGoogle Ads\u7af6\u50f9\u7b56\u7565\u5be6\u6230\u6559\u5b78\uff08\u4eba\u624b\u6216\u662f\u81ea\u52d5?)\u201d<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17158\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-06-21-at-7.13.48-PM-1024x704.png\" alt=\"shoppingads24\" width=\"1024\" height=\"704\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u5ee3\u544a\u7cfb\u5217\u512a\u5148\u7d1a\uff0c\u5982\u679c\u6211\u5011\u53ea\u67091\u500bGoogle\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\uff0c\u6211\u5011\u5c07\u9078\u64c7LOW\uff08Google\u7684\u9ed8\u8a8d\u9078\u64c7\uff09\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17175\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads.png\" alt=\"shoppingads25\" width=\"1600\" height=\"1082\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads-300x203.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads-1024x692.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads-768x519.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads-1536x1039.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/08\/shoppingads-480x325.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0b\u4e00\u500b\u8207\u7db2\u7d61\u6709\u95dc\uff0c\u9019\u662f\u6700\u91cd\u8981\u7684\u3002\u7531\u65bc\u6211\u5011\u53ea\u5e0c\u671b\u6211\u7684\u8cfc\u7269\u5ee3\u544a\u53ea\u5728\u641c\u7d22\u7db2\u7d61\u4e0a\u5c55\u793a\uff0c\u56e0\u6b64\u6211\u5011\u61c9\u53d6\u6d88\u9078\u53d6YouTube\uff0cGmail\u548cDiscover\uff0c\u4ee5\u4fbf\u53ea\u5728Google\u641c\u7d22\u7d50\u679c\u4e2d\u53ef\u4ee5\u627e\u5230\u9019\u4e9b\u5ee3\u544a\u3002\u9078\u64c7\u8a2d\u5099\u548c\u4f4d\u7f6e\u5f8c\uff0c\u53ea\u9700\u9ede\u64ca\u201c\u4fdd\u5b58\u4e26\u7e7c\u7e8c\u201d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f86\u5230\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\u7684\u7b2c\u4e8c\u90e8\u5206\uff0c\u67092\u7a2e\u5ee3\u544a\u683c\u5f0f\u53ef\u7528\uff0c\u5206\u5225\u662f\u7522\u54c1\u8cfc\u7269\u548c\u5c55\u793a\u8cfc\u7269\u3002\u60a8\u53ef\u80fd\u6703\u770b\u5230\u4e0b\u9762\u7684\u5c4f\u5e55\u622a\u5716\uff1a<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17160\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-15-at-7.04.26-PM-1024x680.png\" alt=\"shoppingads26\" width=\"1024\" height=\"680\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u6211\u5011\u8981\u9032\u884c\u7522\u54c1\u8cfc\u7269\uff0c\u53ea\u9700\u586b\u5beb\u5ee3\u544a\u7d44\u540d\u7a31\u4e26\u8f38\u5165\u6bcf\u6b21\u9ede\u64ca\u8cbb\u7528\u51fa\u50f9\uff0c\u7136\u5f8c\u5ee3\u544a\u683c\u5f0f\u6703\u5982\u4e0b\u6240\u5c55\u793a:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17161\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-15-at-7.11.57-PM-1024x565.png\" alt=\"shoppingads27\" width=\"1024\" height=\"565\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u662f\u4f60\u53ef\u4ee5\u8003\u616e\u4f7f\u7528\u5c55\u793a\u8cfc\u7269\u5ee3\u544a\u4f86\u5c55\u793a\u516c\u53f8\u8cc7\u6599\uff0c\u800c\u4e0d\u662f\u55ae\u500b\u7522\u54c1\u3002\u7576\u6211\u5011\u9ede\u64ca\u5c55\u793a\u6ac3\u6642\uff0c\u5b83\u5c07\u628a\u6211\u5011\u8207\u7522\u54c1\u96c6\u5408\u4e00\u8d77\u5e36\u5230\u516c\u53f8\u8cc7\u6599\u4e2d\u3002\u5373\u4f7f\u662f\u901a\u7528\u641c\u7d22\u5b57\u8a5e\uff0c\u5b83\u4e5f\u53ef\u4ee5\u63d0\u4f9b\u66f4\u591a\u53c3\u8207\u5ea6\u548c\u66f4\u591a\u6a5f\u6703\u4f86\u63a8\u5ee3\u54c1\u724c\u3002\u8acb\u53c3\u8003\u4ee5\u4e0b\u5c4f\u5e55\u622a\u5716\uff1a<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17162\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Instapage.com-Showcase-Shopping.jpg\" alt=\"shoppingads28\" width=\"800\" height=\"711\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u9664\u4e86\u9700\u8981\u8f38\u5165\u6bcf\u6b21\u9ede\u64ca\u8cbb\u7528\uff0c\u9084\u9700\u8981\u88fd\u4f5c\u4e00\u500b\u5ee3\u544a\u4e26\u8f38\u5165\u4e00\u4e9b\u8a73\u7d30\u4fe1\u606f\uff0c\u4f8b\u5982\u6a19\u984c\u548c\u8aaa\u660e\u3002\u6b64\u5916\uff0c\u6211\u5011\u9084\u5fc5\u9808\u4e0a\u50b3\u6a19\u984c\u5716\u7247\u3002\u7121\u8ad6\u6211\u5011\u4e0a\u50b3\u5230\u7248\u9762\u4e0a\u7684\u662f\u4ec0\u9ebc\uff0c\u5b83\u90fd\u6703\u7acb\u5373\u53cd\u6620\u5728\u9810\u89bd\u4e2d\u3002\u5b8c\u6210\u5ee3\u544a\u7684\u914d\u7f6e\u5f8c\uff0c\u53ea\u9700\u4fdd\u5b58\u5c31\u53ef\u4ee5\u4e86\uff01<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17163\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-16-at-4.25.03-PM-1024x626.png\" alt=\"shoppingads29\" width=\"1024\" height=\"626\" \/><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><b>\u5982\u4f55\u512a\u5316\u60a8\u7684Google\u8cfc\u7269\u5ee3\u544a?<\/b><\/h2>\n<h3><strong>1. \u9078\u64c7\u5408\u9069\u7684\u5b9a\u4f4d\u7db2\u7d61<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86Google\u641c\u7d22\u5f15\u64ce\u5916\uff0cGoogle\u8cfc\u7269\u5ee3\u544a\u9084\u5c07\u5c55\u793a\u5728Google\u641c\u7d22\u5408\u4f5c\u5925\u4f34\u4ee5\u53caYouTube\uff0cGmail\u548cDiscover\u4e2d\u3002\u7576\u60a8\u700f\u89bd\u53e6\u4e00\u500b\u7db2\u7ad9\u6216\u5728YouTube\u4e0a\u89c0\u770b\u8996\u983b\u6642\uff0c\u5ee3\u544a\u5c07\u5f48\u51fa\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u9019\u4e9b\u7db2\u7d61\u5e73\u53f0\u4e0a\u653e\u7f6e\u5ee3\u544a\u53ef\u4ee5\u5e6b\u52a9\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u540c\u6642\u900f\u904eGoogle\u641c\u7d22\u9801\u9762\u4f86\u63d0\u5347\u92b7\u552e\u6548\u679c\u548c\u9ede\u64ca\uff0c\u56e0\u6b64\u5728\u60a8\u5236\u5b9a\u60a8\u7684\u71df\u92b7\u7b56\u7565\u6642\uff0c\u61c9\u8003\u616e\u5404\u7a2e\u5e73\u53f0\u6240\u5206\u914d\u7684\u9810\u7b97\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>2. \u4f7f\u7528\u6e96\u78ba\u7684\u7522\u54c1\u6a19\u984c<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u8cfc\u7269\u5ee3\u544a\u6703\u901a\u904e\u5c07\u7522\u54c1\u540d\u7a31\u548c\u63cf\u8ff0\u8207\u7528\u6236\u641c\u7d22\u7684\u5b57\u8a5e\u9032\u884c\u5339\u914d\uff0c\u4e4b\u5f8c\u986f\u793a\u76f8\u95dc\u5ee3\u544a\uff0c\u6240\u4ee5\u901a\u904e\u4f7f\u7528\u7cbe\u78ba\u800c\u7c21\u55ae\u7684\u95dc\u9375\u5b57\u4f86\u63cf\u8ff0\u7522\u54c1\uff0c\u53ef\u4ee5\u63d0\u9ad8\u5339\u914d\u7387\uff0c\u4e26\u63d0\u9ad8\u9ede\u64ca\u7387\u3002\u53e6\u5916\u900f\u904e\u4e86\u89e3\u60a8\u7522\u54c1\u7684\u8ce3\u9ede\u800c\u6e96\u78ba\u63cf\u8ff0\u5c3a\u5bf8\uff0c\u984f\u8272\uff0c\u529f\u80fd\u7b49\u7279\u5fb5\uff0c\u53ef\u5e6b\u52a9\u60a8\u5728\u7522\u54c1\u6a19\u984c\u548c\u63cf\u8ff0\u4e2d\u6dfb\u52a0\u71b1\u9580\u641c\u7d22\u7684\u5b57\u8a5e\uff0c\u53ef\u4ee5\u5e6b\u52a9\u63d0\u9ad8\u5546\u54c1\u66dd\u5149\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u4ea6\u53ef\u4ee5\u8003\u616e\u5728\u5546\u54c1\u63cf\u8ff0\u4e2d\u5305\u542b\u54c1\u724c\u540d\u7a31\uff0c\u9019\u4e0d\u4f46\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u9084\u53ef\u4ee5\u589e\u5f37\u5ba2\u6236\u5c0d\u7522\u54c1\u7684\u4fe1\u5fc3\uff0c\u7279\u5225\u662f\u5982\u679c\u60a8\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u5f88\u9ad8\uff0c\u4f8b\u5982Nike\uff0cAdidas\uff0c\u9019\u4e5f\u53ef\u4ee5\u5e6b\u52a9\u589e\u52a0\u5ee3\u544a\u66dd\u5149\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>3. \u5236\u5b9a\u6709\u7af6\u722d\u529b\u7684\u5b9a\u50f9\u7b56\u7565<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u7528\u6236\u641c\u7d22\u7522\u54c1\u6642\uff0c\u5c07\u6703\u5f88\u6709\u591a\u8cfc\u7269\u5ee3\u544a\u986f\u793a\uff0c\u5305\u62ec\u7af6\u722d\u5c0d\u624b\u7684\u8cfc\u7269\u5ee3\u544a\u3002 Google\u5c0d\u7522\u54c1\u5ee3\u544a\u7684\u6392\u5e8f\u662f\u53d6\u6c7a\u65bc\u9ede\u64ca\u7387\uff0c\u5f9e\u6700\u9ad8\u5230\u6700\u4f4e\u3002<\/span><span style=\"font-weight: 400;\">\u9ede\u64ca\u7387\u504f\u4f4e\u8868\u793a\u60a8\u7684\u5831\u50f9\u4e0d\u5982\u7af6\u722d\u5c0d\u624b\u6709\u5438\u5f15\u529b\uff0c\u56e0\u70ba\u5927\u591a\u6578\u6642\u5019\u50f9\u683c\u8f03\u4f4e\u7684\u7522\u54c1\u5c07\u5728\u7522\u54c1Feed\u4e0a\u4f54\u64da\u512a\u52e2\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u76e3\u5bdf\u7af6\u722d\u5c0d\u624b\u7684\u5b9a\u50f9\u7b56\u7565\u4e26\u9748\u6d3b\u5730\u8abf\u6574\u60a8\u7684\u50f9\u683c\u7b56\u7565\u53ef\u4ee5\u5e6b\u52a9\u63d0\u9ad8\u5ee3\u544a\u7684\u9ede\u64ca\u7387\uff0c\u4f8b\u5982\uff0c\u63d0\u4f9b\u514d\u8cbb\u9001\u8ca8\uff0c\u8cb7\u4e00\u9001\u4e00\u7b49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>4. \u5229\u7528\u6392\u9664\u95dc\u9375\u5b57(Negative Keyword)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5118\u7ba1\u8cfc\u7269\u5ee3\u544a\u662f\u6839\u64da\u7528\u6236\u641c\u7d22\u7684\u5b57\u8a5e\u8207\u5546\u54c1\u9032\u884c\u5339\u914d\uff0c\u4f46\u662f\u60a8\u4ecd\u7136\u53ef\u4ee5\u4f7f\u7528Negative Keyword\u4f86\u9632\u6b62\u5ee3\u544a\u986f\u793a\u5230\u60a8\u4e0d\u5e0c\u671b\u51fa\u73fe\u7684\u985e\u5225\uff0c\u9019\u6709\u52a9\u63a7\u5236\u9810\u7b97\uff0c\u907f\u514d\u8cc7\u6e90\u6d6a\u8cbb\u7d66\u975e\u76ee\u6a19\u7fa4\u7d44\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u7e3d\u7d50\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google Shopping Ads\u5c0dE-commerce\u7db2\u4e0a\u5e97\u8216\u800c\u8a00\u662f\u975e\u5e38\u6709\u6548\u7684\u65b9\u6cd5\uff0c\u5b83\u53ef\u4ee5\u5354\u52a9\u523a\u6fc0\u548c\u4fc3\u9032\u8cfc\u7269\u904e\u7a0b\uff0c\u4e26\u589e\u52a0\u60a8\u7684\u7db2\u7ad9\u6d41\u91cf\uff0c\u7279\u5225\u662f\u5c0d\u65bc\u5c0f\u578b\u5e97\u8216\uff0c\u5373\u4f7f\u5ba2\u6236\u4e0d\u719f\u6089\u60a8\u7684\u54c1\u724c\uff0c\u4ed6\u5011\u4e5f\u53ef\u4ee5\u900f\u904e\u6b64\u65b9\u6cd5\u63a5\u89f8\u5230\u60a8\u7684\u7db2\u7ad9\u4e26\u8cfc\u8cb7\u60a8\u7684\u7522\u54c1\uff0c\u56e0\u6b64\u60a8\u54c1\u724c\u77e5\u540d\u5ea6\u4e5f\u53ef\u85c9\u6b64\u63d0\u9ad8\u3002<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The Complete Guide to Google Shopping Ads &nbsp; In recent years, with the popularity of online shopping, more and more online stores have been established. Many physical stores have also launched online platforms for customers to purchase, such as PARKnSHOP, HKTV mall, Adidas, etc., and the consumption patterns of customers are also changed. Due to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-17133","post","type-post","status-publish","format-standard","hentry","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/17133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=17133"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/17133\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=17133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=17133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=17133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}