{"id":17330,"date":"2020-11-24T02:00:55","date_gmt":"2020-11-23T18:00:55","guid":{"rendered":"https:\/\/www.kickads.co\/?p=17330"},"modified":"2020-11-24T02:00:55","modified_gmt":"2020-11-23T18:00:55","slug":"the-complete-guide-to-google-ads-conversion-tracking","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/the-complete-guide-to-google-ads-conversion-tracking\/","title":{"rendered":"\u4ee5\u7d42\u70ba\u59cb\uff1a\u8a2d\u5b9a\u4f60\u7684\u8f49\u63db (Conversion Tracking)"},"content":{"rendered":"

\u6211\u7684\u6587\u7ae0\u4e00\u76f4\u4ee5\u4f86\u90fd\u5f37\u8abf Conversion (\u8f49\u63db) \u53ca CPA (\u6bcf\u8f49\u63db\u6210\u672c) \u7684\u91cd\u8981\u6027\uff0c\u4f46\u73fe\u5be6\u4e0a\u6709\u4e0d\u5c11\u4e2d\u5c0f\u4f01\u90fd\u5ffd\u7565\u4e86\u7db2\u7ad9\u8f49\u63db\u8a2d\u5b9a\u7684\u91cd\u8981\u6027\uff0c\u751a\u81f3\u4e26\u672a\u5728 Google Ads \u4e0a\u8a2d\u7f6e\u8f49\u63db\u3002\u4e0d\u5c11\u5546\u5bb6\u4ecd\u7136\u53ea\u7528\u6bcf\u6b21\u9ede\u64ca\u6210\u672c (CPC) \u6216\u9ede\u64ca\u7387 (CTR) \u4f5c\u70ba\u512a\u5316\u65b9\u5411\uff0c\u90a3\u78ba\u5be6\u662f\u7d55\u4e0d\u8db3\u5920\uff0c\u56e0\u70ba\u9ad8\u9ede\u64ca\u7387\u53ea\u662f\u4ee3\u8868\u4f60\u7684\u5ee3\u544a\u80fd\u5920\u6210\u529f\u5438\u5f15\u5ba2\u4eba\u9ede\u64ca\uff0c\u4f46\u80fd\u5426\u70ba\u4f60\u5e36\u4f86\u5be6\u969b\u7684 Business Impact \u4fbf\u6c92\u6cd5\u5f97\u77e5\u3002\u56e0\u6b64\u53ea\u6709\u8a2d\u5b9a\u5408\u9069\u7684\u8f49\u63db\u624d\u80fd\u91cf\u5ea6\u4e0d\u540c\u95dc\u9375\u5b57\u7684\u56de\u5831\u7387\uff0c\u628a\u4f60\u7684\u9810\u7b97\u7528\u5f97\u5176\u6240\uff0c\u722d\u53d6\u6700\u5927\u56de\u5831\u3002<\/span><\/p>\n

 <\/p>\n

\u751a\u9ebc\u662f\u8f49\u63db?<\/strong><\/h2>\n

\u90a3\u5927\u5bb6\u53ef\u80fd\u6703\u554f\uff0c\u751a\u9ebc\u7684\u6771\u897f\/ \u52d5\u4f5c\u5c31\u662f\u8f49\u63db\uff1f\u95dc\u65bc\u8f49\u63db\u7684\u6700\u5e38\u898b\u8aa4\u89e3\u4e4b\u4e00\u662f\uff0c\u5b83\u50c5\u9069\u7528\u65bc Online Store\uff0c\u800c\u8f49\u63db\u5c31\u662f\u5b8c\u6210\u4ed8\u6b3e\u8cb7\u6771\u897f\u3002\u4f46\u5be6\u969b\u4e0a\u5c31\u7b97\u4e0d\u662f Online Store\uff0c\u4f60\u90fd\u9700\u8981\u8a2d\u5b9a\u8f49\u63db\u3002\u8f49\u63db\u662f\u8a2a\u554f\u8005\u5728\u4f60\u7684\u7db2\u7ad9\u4e0a\u5b8c\u6210\u4efb\u4f55\u6709\u610f\u7fa9\u7684\u64cd\u4f5c\uff1b\u6216\u662f\u7528\u53e6\u4e00\u7a2e\u8aaa\u6cd5\u5c31\u662f\u4efb\u4f55\u70ba\u4f60\u516c\u53f8\u5e36\u4f86 Positive Business Impact \u7684\u52d5\u4f5c\u3002 \u4f8b\u5982\u8a02\u95b1\u516c\u53f8 Newsletter\uff0c\u4e0b\u8f09\u767d\u76ae\u66f8\u751a\u81f3\u67e5\u770b\u7db2\u7ad9\u4e0a\u91cd\u8981\u7db2\u9801\u4e4b\u985e\u7684\u7c21\u55ae\u64cd\u4f5c\u90fd\u53ef\u4ee5\u8a2d\u5b9a\u70ba\u8f49\u63db\u3002\u6709\u4e9b\u4eba\u6703\u4ee5\u700f\u89bd\u591a\u5c11\u9801\u6216\u9017\u7559\u591a\u5c11\u9801\u4f5c\u8f49\u63db\uff0c\u6211\u8a8d\u70ba\u9019\u4e9b\u4e0d\u662f\u4e00\u500b\u91cd\u8981\u53ca\u975e\u5e38\u6709\u6307\u6a19\u6027\u7684\u52d5\u4f5c\uff0c\u96d6\u6709\u4e00\u5b9a\u7684\u53c3\u8003\u6027\uff0c\u4f46\u4e0d\u5b9c\u4f5c\u70ba\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u512a\u5316\u65b9\u5411\u3002<\/span><\/p>\n

 <\/p>\n

\u5c31\u4ee5 KickAds \u70ba\u4f8b\uff0c\u6211\u5011\u53ef\u4ee5\u70ba\u4ee5\u4e0b\u52d5\u4f5c\u8a2d\u5b9a\u6210\u8f49\u63db<\/strong><\/p>\n

1.Whatsapp \u6309\u9215\u9ede\u64ca \/ \u96fb\u8a71\u6309\u9215\u9ede\u64ca<\/p>\n

\"conservion\"<\/p>\n

2. \u6210\u529f\u8a02\u95b1 E-Book<\/p>\n

\"conversion2\"<\/p>\n

3. \u63d0\u4ea4\u806f\u7d61\u6211\u5011\u8868\u683c<\/p>\n

\"conversion3\"<\/p>\n

\u9019\u4e9b\u90fd\u662f\u4e00\u4e9b\u6211\u8a8d\u70ba\u5c0d\u6211\u7684\u751f\u610f\u6709\u76f4\u63a5\u5e6b\u52a9\u7684\u6771\u897f\/\u52d5\u4f5c\u3002<\/p>\n

 <\/p>\n

<\/h2>\n

\u5982\u4f55\u8a2d\u5b9a\u8f49\u63db?<\/strong><\/h2>\n

\u5c0d\u65bc\u4e00\u822c\u7db2\u7ad9\u800c\u8a00\uff0c\u8a2d\u5b9a\u8f49\u63db\u7684\u65b9\u6cd5\u4e3b\u8981\u5206\u70ba\u5169\u7a2e\u3002\u4e00\u7a2e\u662f\u5f9e Google Ads \u4e0a\u5b9a\u7fa9\u8f49\u63db\uff0c\u53e6\u4e00\u7a2e\u5247\u662f\u5728 Google Analytics \u4e0a\u8a2d\u5b9a\u76ee\u6a19\uff0c\u7136\u5f8c\u518d\u532f\u51fa\u5230\u8a72 Google Ads \u8cec\u6236\u3002\u60f3\u77e5\u9053\u5982\u4f55\u8a2d\u5b9a Goal\uff0c\u53ef\u4ee5\u53c3\u8003\u6211\u5011\u4e4b\u524d\u7684\u6587\u7ae0\"GA (Google Analytics) \u6700\u8a73\u7d30\u57fa\u790e\u6559\u5b78\"<\/span><\/a>\u6703\u6709\u8a73\u7d30\u8aaa\u660e\u3002\u4e00\u822c\u800c\u8a00\uff0c\u5728 Google Analytics \u4e2d Goal Setting \u7684\u65b9\u6cd5\u8a2d\u5b9a\u8f49\u63db\uff0c\u518d\u532f\u5165 Google Ads \u8cec\u6236\u662f\u8f03\u597d\u7684\u505a\u6cd5\uff0c\u56e0\u70ba\u9019\u7a2e\u505a\u6cd5\u8f03\u70ba\u9748\u6d3b\uff0c\u4f60\u53ef\u4ee5\u8a2d\u5b9a\u6210\u8f49\u63db\u7684\u52d5\u4f5c\u8f03\u591a\uff0c\u4f8b\u5982 Button Click\u3001 Form Submission (Without Jumping to Thank You Page) \u53ca\u5f71\u7247\u64ad\u653e\u7b49\u7b49\uff0c\u800c\u4e14\u4e0d\u7528\u50cf\u7b2c\u4e00\u7a2e\u65b9\u6cd5\u9700\u8981\u53e6\u5916\u518d\u5728\u7db2\u9801\u4e0a\u8cbc\u4e0a\u591a\u4e00\u6bb5 Code\uff0c\u9019\u6a23\u8f03\u70ba\u65b9\u4fbf\u3002<\/span><\/p>\n

\u4f46\u751a\u9ebc\u60c5\u6cc1\u4e0b\u6703\u63a1\u7528\u7b2c\u4e00\u7a2e\u505a\u6cd5\uff1fGoogle Ads Account \u7684\u64cd\u4f5c\u4eba\u6c92\u6709 Google Analytics \u7684\u6b0a\u9650,\u800c\u6240\u9700\u8981\u505a\u7684\u8f49\u63db\u53ea\u662f Destination (\u4f60\u5230\u9054\u7684\u7db2\u9801\u4f8b\u5982 Thank You Page \u7b49\u7b49\uff09\uff0c\u90a3\u7121\u53ef\u5948\u4f55\u53ea\u80fd\u4f7f\u7528\u7b2c\u4e00\u7a2e\u65b9\u6cd5\u3002\u4ee5\u4e0b\u6703\u96c6\u4e2d\u8ac7\u53ca\u524d\u8005\u7684\u505a\u6cd5\uff0c\u5f8c\u8005\u5982\u679c\u4f60\u61c2\u5f97\u5982\u4f55\u5728 Google Analytics \u8a2d\u5b9a\u76ee\u6a19\uff0c\u90a3\u5c31\u4e0d\u592a\u6703\u96e3\u5230\u4f60\u3002<\/p>\n

 <\/p>\n

Google Ads \u5167\u8a2d\u5b9a Conversions \u7684\u6b65\u9a5f<\/strong><\/h3>\n

 <\/p>\n

1. \u9078\u4e0b \u201cTools and Settings\u201d\uff0c\u518d\u9078\u64c7 \u201cConversions\u201d<\/strong><\/h4>\n

\"set<\/p>\n

<\/h4>\n

 <\/p>\n

2. \u6309\u4e0b \u201c+\u201d \u6309\u9215<\/span>\u00a0<\/span><\/strong><\/h4>\n

\"set<\/p>\n

<\/h4>\n

 <\/p>\n

3. \u4e00\u822c\u7db2\u7ad9\u4f86\u8aaa\uff0c\u4e3b\u8981\u662f\u201cWebsite\u201d \u6216\u201dImport\u201d\uff0c\u9019\u88e1\u5148\u8ac7 Website\u3002
\n<\/strong>\u5982\u679c\u4f60\u6709\u5728 Google Analytics \u4e0a\u8a2d\u5b9a Goal\uff0c\u4f60\u53ef\u4ee5\u6309\u201cImport\u201d\u5f9eGoogle Analytics \u532f\u51fa Goal \u5230 Google Ads.<\/p>\n

\"set<\/p>\n

<\/h4>\n

 <\/p>\n

4. Conversion \u8a2d\u5b9a<\/strong>\"set<\/h4>\n

\u5728 Conversion Category \u4e2d\uff0c\u6709\u5e7e\u7a2e Conversion \u7a2e\u985e\u7684\u9078\u64c7\uff0c\u4f8b\u5982 Sales Category \u4e2d\u7684 Purchase\u3001Add to Basket \u6216 Begin Check Out\uff0c\u6216\u8005\u662f Leads Category \u4e2d\u7684 Contact\u3001Submit Lead Form \u6216 Sign Up \u7b49\uff0c\u5176\u5be6\u8a2d\u5b9a\u7684\u65b9\u6cd5\u90fd\u662f\u4e00\u6a23\uff0c\u5728 Step 5 \u6703\u6709\u8aaa\u660e\uff0c\u4e0d\u904e\u9019\ud855\ude83\u53ef\u4ee5\u5148\u9078 \u201cSubmit Lead From\u201d.<\/p>\n

\u8a2d\u5b9a\u4e86 Conversion Name \u5f8c\uff0c\u63a5\u4e0b\u4f86\u5c31\u662f \u8a2d\u5b9aValue\u3002\u5982\u679c\u5927\u5bb6\u7684\u7db2\u7ad9\u90fd\u662f\u4ee5\u627e Lead \u70ba\u4e3b\uff0c\u9019\ud855\ude83\u53ef\u4ee5\u9078\u64c7 \u201cDon\u2019t use a value for this conversion action\u201d\uff0c\u56e0\u70ba Lead \u5e36\u4f86\u7684\u6536\u76ca\u66ab\u6642\u662f\u96f6\u3002<\/p>\n

\u984c\u5916\u8a71\uff1a\u5982\u679c\u4f60\u662f E-commerce \u7684\u7db2\u7ad9\uff0c\u800c\u8cfc\u8cb7\u662f\u4f60\u7684 Conversion Action\uff0c\u6bcf\u5f35\u8a02\u55ae\u4e5f\u6709 Conversion Value \u7684\u8a71\u600e\u6a23\u8655\u7406\uff1f\u5efa\u8b70\u5728Google Analytics \u4e2d\u8a2d\u5b9a E-commerce Tracking\uff0c\u90a3\u500b Tracking \u53ef\u4ee5\u628a\u6700\u6e96\u78ba\u7684\u8a02\u55ae\u50f9\u503c\u8a18\u9304\uff0c\u4e26\u900f\u904e Import \u628a Conversion Value \u52a0\u81f3 Google Ads \u5e33\u6236\u4e2d\u3002<\/p>\n

\u4e0b\u4e00\u9805\u662f\u8a2d\u5b9a Count\uff0c\u5f88\u5feb\u5730\u8aaa\u660e\u4e00\u4e0b Every \u7684\u610f\u601d\uff0c\u9019\u662f\u4e00\u500b Click \u9032\u4f86\u7db2\u7ad9\u6642\uff0c\u5982\u679c\u4ed6\u505a\u4e862\u500b Conversion Action\u7684\u8a71\uff0c\u6bcf\u4e00\u500b Conversion \u4e5f\u6703\u88ab\u8a08\u7b97\u3002\u76f8\u53cd\uff0c\u82e5\u679c\u9078\u64c7\u4e86 One \u7684\u8a71\uff0c\u53ea\u6709\u7b2c\u4e00\u500b Conversion Action \u88ab\u8a08\u7b97\uff0c\u6240\u4ee5\u6b63\u5e38\u60c5\u6cc1\u4e0b\u90fd\u6703\u9078\u64c7 Every\u3002<\/p>\n

\"conversion8\"<\/p>\n

Click-through conversion window \u548c View-through conversion window \u7684\u6578\u5b57\u662f\u4ee3\u8868\uff0cClick \u5b8c\u5ee3\u544a\u5f8c\u6216 View \u5b8c\u5ee3\u544a\u5f8c\u591a\u5c11\u5929\u56de\u5230\u7db2\u7ad9\u5b8c\u6210 Conversion \u52d5\u4f5c\uff0c\u4ecd\u8a08\u7b97\u5165\u67d0\u5ee3\u544a\u7684 Conversion Number\u4e4b\u4e2d\u3002\u5f88\u591a\u6642\u5019\u7576\u6211\u5011\u9ede\u64ca\u5ee3\u544a\u5f8c\u90fd\u4e0d\u6703\u5373\u6642 Convert\uff0c30 Days \u7684\u610f\u601d\u662f\u9ede\u64ca\u5ee3\u544a\u5f8c30\u5929\u5167\u56de\u5230\u7db2\u7ad9 Convert \u7684\u8a71\uff0c\u8a72 Conversion \u6703\u88ab\u8a08\u7b97\u5230\u90a3\u500b\u5ee3\u544a\u4e4b\u4e2d\u3002View-through conversion window \u7684\u610f\u601d\u4e5f\u662f\u4e00\u6a23\u3002\u4e0d\u904e\u6211\u5011\u8a8d\u70ba View-through conversion window \u662f\u7528\u4f86\u62ef\u6551 GDN \u5dee\u52a3\u7684\u8868\u73fe......<\/p>\n

\u6700\u5f8c\u662fAttribution Model<\/a>\uff0c\u9019\u662f\u4e00\u7d44\u898f\u5247\u4ee5\u78ba\u5b9a\u5982\u4f55\u5c07\u8f49\u63db\u529f\u52de\u5206\u767c\u5230\u8f49\u63db\u8def\u5f91\u7684\u5404\u500b\u63a5\u89f8\u9ede\u4e2d\u3002\u5728\u9019\u88e1\uff0c\u6211\u5011\u6703\u4e3b\u8981\u8aaa\u660e\u201cLast-click\u201d\u548c\u201cTime Decay\u201d\u3002<\/p>\n

Last-click\u7684\u610f\u601d\u5c31\u662f\u628a\u53d6\u5f97Conversion\u7684\u529f\u52de\u5168\u90e8\u7d66\u4e88\u6700\u5f8c\u4e00\u500b\u9ede\u64ca\u7684\u4f86\u6e90\uff1b\u4f46\u4e0d\u8981\u5fd8\u8a18\u4e00\u500b Conversion \u7684\u4f86\u6e90\uff0c\u53ef\u80fd\u5148\u5728 Social \u770b\u5230\uff0c\u518d\u5728 YouTube \u770b\u5230\u5f71\u7247\u5ee3\u544a\uff0c\u7136\u5f8c\u88ab GDN Retarget \u4e86\uff0c\u6700\u5f8c\u5728 SEM \u641c\u5c0b\u76f8\u95dc\u5b57\u8a5e\u518d\u9032\u884c\u8cfc\u8cb7\u3002\u56e0\u6b64\uff0cTime Decay \u662f\u53e6\u4e00\u500b\u53ef\u4ee5\u8003\u616e\u7684 Attribution Model\uff0c\u9019\u500b\u6a21\u5f0f\u7684\u505a\u6cd5\u662f\u6108\u63a5\u8fd1 Conversion \u7684\u5ee3\u544a\uff0cConversion \u7684\u6bd4\u91cd\u6108\u9ad8\u3002\u56e0\u70ba Conversion \u7684\u6bd4\u91cd\u88ab\u4e0d\u540c\u7684\u5ee3\u544a\u74dc\u5206\u4e86\uff0c\u800c\u9019\u4e9b\u5ee3\u544a\u5728 Conversion Path \u4e2d\u4e5f\u626e\u6f14\u7740\u4e00\u4e9b\u89d2\u8272\uff0c\u6240\u4ee5\u9019\u6a23\u6703\u6bd4 Last-Click \u66f4\u516c\u5e73\u3002<\/p>\n

 <\/p>\n

5.<\/span>\u00a0\u628a Conversion Tag \u52a0\u5230\u7db2\u7ad9\u9801\u9762\u4e2d<\/span><\/strong><\/h4>\n

\"conversion9\"<\/p>\n

\u7531\u4ee5\u4e0a\u622a\u5716\u53ef\u898b\uff0c\u7e3d\u5171\u67093\u500b\u5b89\u88dd Conversion Tag \u7684\u65b9\u6cd5\uff0c\u5728\u9019\u7ae0\u4e2d\u6211\u5011\u6703\u793a\u7bc4\u7b2c\u4e00\u500b\u65b9\u6cd5 Install the tag yourself\u3002\u5148\u6309\u4e0b Install the tag yourself\uff0c\u4f60\u6703\u770b\u5230\u4e0b\u9762\u7684\u756b\u9762\u3002<\/span><\/p>\n

\"conversion10\"<\/p>\n

\u5728 Global site tag \u90a3\u908a\uff0c\u5047\u8a2d\u4f60\u5b8c\u5168\u6c92\u6709\u8a2d\u5b9a\u904e\u4efb\u4f55 Conversion\uff0c\u6216\u8005\u6c92\u6709 Google Analytics \u7684\u5e33\u6236\u7684\u8a71\uff0c\u9078\u7b2c\u4e00\u500b \u201cThe global site tag isn\u2019t installed on all your HTML pages\u201d\uff0c\u7136\u5f8c\u4f60\u770b\u5230\u6709\u4e00\u4e9b tag (\u7d05\u8272\u6846)\uff0c\u628a\u5b83\u8907\u88fd\u4e0b\u4f86\u4e26\u52a0\u5230\u7db2\u9801\u4e2d\uff0c\u4f8b\u5982 Submit Lead Form \u7684 Thank You Page \u4e4b\u4e2d\u7684 section \u4e4b\u9593\u3002<\/p>\n

\"conversion11\"<\/p>\n

\u4ee5\u4e0a\u622a\u5716\u5c31\u662f Head Section\uff0c\u628a\u4e0a\u9762 Conversion Tag \u653e\u5728 Thank You Page \u4e2d\u7684\u9019\u500b\u90e8\u5206\u4e2d\u5c31\u53ef\u4ee5\u4e86\u3002\u7576\u7136\uff0c\u4e0d\u540c\u7db2\u7ad9\u7cfb\u7d71\u4e5f\u6709\u4e0d\u540c\u7684\u65b9\u6cd5\u53bb\u653e\u7f6e\u9019\u500b Code\uff0c\u6240\u4ee5\u5728\u9019\ud855\ude83\u5c31\u4e0d\u8a73\u8ac7\u4e86\uff01<\/p>\n

\u628a Code \u653e\u7f6e\u597d\u5f8c\uff0c\u518d\u6309\u4e00\u4e0b\u5e95\u90e8\u7684 Next\uff0c\u7576\u4f60\u770b\u5230\u4ee5\u4e0b\u7684\u756b\u9762\u6642\u5c31\u6210\u529f\u4e86\u3002<\/p>\n

\"conversion12\"<\/p>\n

 <\/p>\n

\u7acb\u523b\u884c\u52d5\uff01<\/strong><\/h2>\n

\u73fe\u5728\u4f60\u5df2\u7d93\u8a2d\u7f6e\u4e86\u8f49\u63db\uff0c\u8b93\u4f60\u7684\u5e33\u6236\u904b\u884c\u4e00\u6bb5\u6642\u9593\u4ee5\u6536\u96c6\u6578\u64da\uff0c\u8a18\u5f97\u990a\u6210\u6bcf\u6708\u9032\u884c\u5206\u6790\u548c\u512a\u5316\u7684\u7fd2\u6163\u3002\u67e5\u770b\u7279\u5b9a campaigns\u3001ad groups\u3001\u95dc\u9375\u5b57\u3001\u5ee3\u544a\u548c\u76ee\u6a19\u7db2\u9801\u7684\u8f49\u63db\u548c\u8f49\u63db\u7387\uff0c\u9019\u6a23\u53ef\u70ba\u8f49\u63db\u6548\u679c\u826f\u597d\u7684\u5ee3\u544a\u5206\u914d\u66f4\u591a\u9810\u7b97\uff0c\u4e26\u6539\u5584\u6548\u679c\u4e0d\u4f73\u7684\u5ee3\u544a\u6216\u76ee\u6a19\u7db2\u9801\u3002<\/p>\n

\u7576\u4f60\u6709\u8db3\u5920\u8f49\u63db\u6578\u64da\uff0c\u4f60\u5c31\u53ef\u4ee5\u66f4\u6709\u6548\u512a\u5316\u4f60\u7684\u5ee3\u544a\u3002\u5e0c\u671b\u95b1\u8b80\u9019\u7bc7\u6587\u7ae0\u5f8c\uff0c\u4f60\u4e0d\u6703\u53ea\u4ee5CPC \u6216CTR \u4f5c\u4f60\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u8868\u73fe\u597d\u58de\u7684\u6307\u6a19\uff01<\/p>\n

\u4e0d\u904e\uff0c\u5176\u5be6\u6700\u5feb\u6377\u7684\u65b9\u6cd5\u662f\u5728 Google Analytics \u4e2d\u8a2d\u5b9a Goal\uff0c\u518d Import \u5230 Google Ads \u4e2d\uff01<\/p>\n

\"conversion13\"<\/p>\n

\u6700\u5f8c\uff0c\u7121\u8ad6\u4f60\u7528\u4ec0\u9ebc\u65b9\u6cd5\uff0c\u7acb\u5373\u70ba\u4f60\u7684 Google Ads \u5e33\u6236\u52a0\u4e0a Conversion Tracking \u5427\uff0c\u5982\u679c\u4f60\u9084\u672a\u8a2d\u5b9a\u8f49\u63db\uff1f\u4e8b\u4e0d\u5b9c\u9072\uff0c\u5feb\u4e00\u9ede\u52d5\u624b\u505a\u5427\uff01<\/p>","protected":false},"excerpt":{"rendered":"

I always emphasize the importance of conversion and CPA (cost per conversion), but in fact, many SMEs overlooked it. They didn’t even set up Google Ads conversion tracking. There are a number of businesses only stress on the cost-per-click (CPC) or click-through rate (CTR) as their optimization direction. However, it is far not enough. A […]<\/p>\n","protected":false},"author":6,"featured_media":17347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-17330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/17330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=17330"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/17330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/17347"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=17330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=17330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=17330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}