{"id":17468,"date":"2023-10-25T12:30:41","date_gmt":"2023-10-25T04:30:41","guid":{"rendered":"https:\/\/www.kickads.co\/?p=17468"},"modified":"2024-10-17T20:38:13","modified_gmt":"2024-10-17T12:38:13","slug":"google-analytics-4-ga4-essential-guide","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-analytics-4-ga4-essential-guide\/","title":{"rendered":"2023 \u5be6\u6230GA4\u6559\u5b78\uff1a\u5f9e\u57fa\u790e\u5230\u9ad8\u7d1a\u8a2d\u5b9a\u7acb\u523b\u4e0a\u624bGoogle Analytics 4"},"content":{"rendered":"<h1>GA4 \u7c21\u4ecb<\/h1>\n<h2>\u751a\u9ebc\u662f GA4\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">GA4 \u4ee3\u8868\u8457 Google Analytics \u7684\u7b2c\u56db\u4ee3\u6700\u5148\u9032\u7684\u5206\u6790\u5de5\u5177\uff0c\u800c Google Analytics \u662f\u5168\u7403\u6700\u5ee3\u6cdb\u4f7f\u7528\u7684\u6d41\u91cf\/\u7db2\u7ad9\u5206\u6790\u5de5\u5177\u3002\u82e5\u60f3\u6df1\u5165\u4e86\u89e3 Web Analytics \u7684\u57fa\u672c\u539f\u7406\u53ca\u529f\u80fd\uff0c\u53ef\u4ee5\u53c3\u8003\u6211\u4ee5\u524d\u64b0\u5beb\u7684\u6587\u7ae0<a href=\"\/zh\/_wp_link_placeholder\/\" data-wplink-edit=\"true\">\u300a\u820aGA (Google Analytics) \u6700\u8a73\u7d30\u57fa\u790e\u6559\u5b78\u300b<\/a>&#8220;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea 2005 \u5e74\u9996\u6b21\u63a8\u51fa Google Analytics \u4ee5\u4f86\uff0cGoogle \u4e00\u76f4\u81f4\u529b\u65bc\u63d0\u4f9b\u66f4\u5168\u9762\u3001\u66f4\u5c08\u696d\u7684\u7db2\u7ad9\u5206\u6790\u5de5\u5177\uff0c\u800c GA4 \u662f\u6700\u65b0\u7684\u52aa\u529b\uff0c\u4e5f\u662f\u8207\u524d\u4e09\u4ee3\u6709\u986f\u8457\u4e0d\u540c\u7684\u7248\u672c\u3002\u672c\u6587\u5617\u8a66\u901a\u904e\u7c21\u55ae\u7684\u4f8b\u5b50\u4f86\u89e3\u6790 GA4 \u7684\u7279\u8272\uff0c\u4e26\u63d0\u4f9b GA4 \u7684\u5b89\u88dd\u6559\u5b78\u53ca\u57fa\u672c\u8a2d\u5b9a\u7684\u5165\u9580\u6307\u5357\u3002<\/span><\/p>\n<h2>GA4 \u7684\u4e3b\u8981\u7279\u8272\u548c\u512a\u52e2<\/h2>\n<p><span style=\"font-weight: 400;\">\u4ee5\u524d\u7684Google Analytics\u7248\u672c\uff08Universal Analytics\uff0c\u4ee5\u4e0b\u7c21\u7a31UA\uff09\u4e3b\u8981\u4f9d\u8cf4\u65bc\u201c\u5de5\u4f5c\u968e\u6bb5\u201d\u7684\u6982\u5ff5\u4f86\u8ffd\u8e2a\u7528\u6236\u5728\u7db2\u7ad9\u4e0a\u7684\u6d3b\u52d5\u3002\u800cGA4\u5247\u9032\u884c\u4e86\u6839\u672c\u7684\u8f49\u8b8a\uff0c\u5c07\u7126\u9ede\u5f9e\u5de5\u4f5c\u968e\u6bb5\u8f49\u5411\u4e86\u4e8b\u4ef6\u548c\u7528\u6236\u884c\u70ba\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>\u820a\u7248UA\uff1a<\/strong> <\/span>\u5047\u8a2d\u4e00\u4f4d\u7528\u6236\u9032\u5165\u4f60\u7684\u7db2\u7ad9\u4e26\u9032\u884c\u4e86\u4ee5\u4e0b\u64cd\u4f5c\uff1a \u700f\u89bd\u4e86\u4e3b\u9801\u3002 \u9ede\u64ca\u4e86\u4e00\u7bc7\u90e8\u843d\u683c\u6587\u7ae0\u3002 \u5f9e\u8a72\u90e8\u843d\u683c\u6587\u7ae0\u4e2d\u9ede\u64ca\u5230\u4e86\u7522\u54c1\u9801\u3002 \u6700\u7d42\u96e2\u958b\u4e86\u7db2\u7ad9\u3002 \u5728\u9019\u500b\u60c5\u5883\u4e0b\uff0cUA\u6703\u628a\u9019\u4e9b\u6d3b\u52d5\u7d44\u6210\u4e00\u500b\u201c\u5de5\u4f5c\u968e\u6bb5\u201d\uff0c\u7136\u5f8c\u901a\u904e\u8a2d\u7f6e\u7684\u76ee\u6a19\u548c\u8f49\u5316\u4f86\u8a55\u4f30\u5176\u6548\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>GA4:<\/strong><\/span> \u76f8\u540c\u7684\u7528\u6236\u9032\u884c\u76f8\u540c\u7684\u64cd\u4f5c\u6642\uff0cGA4\u6703\u9019\u6a23\u770b\u5f85\u5b83\uff1a \"\u4e3b\u9801\u700f\u89bd\"\u662f\u4e00\u500b\u4e8b\u4ef6\u3002 \"\u9ede\u64ca\u90e8\u843d\u683c\u6587\u7ae0\"\u662f\u53e6\u4e00\u500b\u4e8b\u4ef6\u3002 \"\u9ede\u64ca\u5230\u7522\u54c1\u9801\"\u662f\u7b2c\u4e09\u500b\u4e8b\u4ef6\u3002 \u6bcf\u4e00\u500b\u7528\u6236\u884c\u70ba\u90fd\u662f\u88ab\u8996\u70ba\u4e00\u500b\u7368\u7acb\u7684\u4e8b\u4ef6\uff0c\u4e26\u53ef\u4ee5\u500b\u5225\u8a2d\u7f6e\u548c\u5206\u6790\u3002\u9019\u610f\u5473\u8457\uff0c\u4e0d\u50c5\u4f60\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u7528\u6236\u662f\u5982\u4f55\u4e92\u52d5\u7684\uff0c\u800c\u4e14\u53ef\u4ee5\u66f4\u5bb9\u6613\u5730\u81ea\u5b9a\u7fa9\u548c\u7d44\u5408\u4e8b\u4ef6\uff0c\u4ee5\u5f97\u5230\u4f60\u771f\u6b63\u95dc\u5fc3\u7684\u6d1e\u5bdf\u3002 \u4f8b\u5982\uff0c\u5982\u679c\u4f60\u60f3\u77e5\u9053\u6709\u591a\u5c11\u4eba\u5728\u95b1\u8b80\u90e8\u843d\u683c\u6587\u7ae0\u5f8c\u76f4\u63a5\u9ede\u64ca\u4e86\u7522\u54c1\u9801\uff0cGA4\u53ef\u4ee5\u5e6b\u52a9\u4f60\u76f4\u89c0\u5730\u7406\u89e3\u9019\u7a2e\u7279\u5b9a\u7684\u7528\u6236\u65c5\u7a0b\uff0c\u800c\u4e0d\u9700\u8981\u50a2\u820a\u6642\u9032\u884c\u5fa9\u96dc\u7684\u8a2d\u7f6e\u6216\u5408\u4f75\u591a\u500b\u5831\u544a\u3002<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">\u820a\u7248 GA \u548c GA4 \u7684\u4e3b\u8981\u5340\u5225<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u820a\u7248GA3 \u548c GA4 \u5728\u529f\u80fd\u53ca\u6280\u8853\u4e0a\u90fd\u6709\u4e0d\u5c11\u5dee\u7570\uff0c\u4f46\u4f5c\u70ba\u901f\u98df\u7684\u9999\u6e2f\u4eba\u90fd\u6c92\u6709\u751a\u9ebc\u8208\u8da3\uff0c\u76f4\u63a5\u8b1b\u91cd\u9ede\u5427! \u4e3b\u8981\u5340\u5225\u6709\u4ee5\u4e0b\u4e09\u9805:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. \u8de8\u88dd\u7f6e\u8ffd\u8e2a<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728 GA4 \u4e2d\u6307\u7684\u662f\u8ddf\u8e2a\u7528\u6236\u8de8\u591a\u500b\u88dd\u7f6e\uff08\u4f8b\u5982\uff1a\u684c\u9762\u3001\u624b\u6a5f\u548c\u5e73\u677f\u96fb\u8166\uff09\u4e0a\u7684\u6d3b\u52d5\u3002GA4 \u4f7f\u7528\u300cUser ID\u300d\u548c\u300cGoogle Signals\u300d\u4f86\u8b58\u5225\u548c\u5408\u4f75\u540c\u4e00\u7528\u6236\u5728\u4e0d\u540c\u88dd\u7f6e\u4e0a\u7684\u6d3b\u52d5\u3002\u9019\u4f7f\u5f97\u5206\u6790\u5e2b\u53ef\u4ee5\u7372\u5f97\u4e00\u500b\u66f4\u5b8c\u6574\u548c\u9023\u7e8c\u7684\u7528\u6236\u65c5\u7a0b\u8996\u5716\uff0c\u800c\u4e0d\u662f\u5c07\u540c\u4e00\u7528\u6236\u5728\u4e0d\u540c\u88dd\u7f6e\u4e0a\u7684\u884c\u70ba\u8996\u70ba\u4e0d\u540c\u7684\u4e92\u52d5\u3002<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17470 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA4.png\" alt=\"GA 4\" width=\"1600\" height=\"1340\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA4.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA4-300x251.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA4-1024x858.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA4-768x643.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA4-1536x1286.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA4-14x12.png 14w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA4-480x402.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3 class=\"c0\"><span class=\"c4 c3\">2. \u6578\u64da\u7d50\u69cb\u7684\u5dee\u7570<\/span><\/h3>\n<p class=\"c0\"><span class=\"c2\"><span style=\"text-decoration: underline;\"><strong>\u820a\u7248 GA\uff1a<\/strong> <\/span>\u4e3b\u8981\u570d\u7e5e\u300c\u5de5\u4f5c\u968e\u6bb5\u300d\u548c\u300c\u9801\u9762\u700f\u89bd\u300d\u4f86\u8ffd\u8e2a\u548c\u5206\u6790\u7528\u6236\u884c\u70ba\u3002\u9019\u610f\u5473\u8457\uff0c\u7576\u4e00\u4f4d\u7528\u6236\u8a2a\u554f\u60a8\u7684\u7db2\u7ad9\u6642\uff0c\u5f9e\u4ed6\u958b\u59cb\u700f\u89bd\u5230\u4ed6\u96e2\u958b\uff0c\u90fd\u6703\u88ab\u8a18\u9304\u70ba\u4e00\u500b\u201c\u5de5\u4f5c\u968e\u6bb5\u201d\u3002\u5728\u9019\u500b\u5de5\u4f5c\u968e\u6bb5\u5167\uff0c\u4ed6\u8a2a\u554f\u7684\u6bcf\u500b\u9801\u9762\u90fd\u6703\u88ab\u8a18\u9304\u70ba\u300c\u9801\u9762\u700f\u89bd\u300d\u3002\n\u4f8b\u5b50\uff1a \u60f3\u50cf\u4e00\u4e0b\uff0c\u60a8\u6b63\u5728\u700f\u89bd\u4e00\u5bb6\u7dda\u4e0a\u66f8\u5e97\u3002\u5f9e\u60a8\u9032\u5165\u9996\u9801\uff0c\u7136\u5f8c\u9ede\u64ca\u67e5\u770b\u4e0d\u540c\u7684\u66f8\u7c4d\uff0c\u5230\u6700\u5f8c\u6c7a\u5b9a\u9000\u51fa\uff0c\u9019\u6574\u500b\u904e\u7a0b\u88ab\u8996\u70ba\u4e00\u500b\u201c\u5de5\u4f5c\u968e\u6bb5\u201d\u3002GA4\uff1a \u91dd\u5c0d\u7528\u6236\u5728\u7db2\u7ad9\u4e0a\u7684\u6bcf\u4e00\u500b\u300c\u4e8b\u4ef6\u300d\u9032\u884c\u8ffd\u8e2a\u3002\u9019\u610f\u5473\u8457\u4e0d\u50c5\u50c5\u662f\u9801\u9762\u700f\u89bd\uff0c\u4efb\u4f55\u5f62\u5f0f\u7684\u4e92\u52d5\u90fd\u53ef\u4ee5\u88ab\u5b9a\u7fa9\u70ba\u4e00\u500b\u4e8b\u4ef6\uff0c\u4e26\u9032\u884c\u8ffd\u8e2a\u3002<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\"><br \/>\n<span style=\"text-decoration: underline;\"><strong>GA4:<\/strong><\/span> \u91dd\u5c0d\u7528\u6236\u5728\u7db2\u7ad9\u4e0a\u7684\u6bcf\u4e00\u500b\u300c\u4e8b\u4ef6\u300d\u9032\u884c\u8ffd\u8e2a\u3002\u9019\u610f\u5473\u8457\u4e0d\u50c5\u50c5\u662f\u9801\u9762\u700f\u89bd\uff0c\u4efb\u4f55\u5f62\u5f0f\u7684\u4e92\u52d5\u90fd\u53ef\u4ee5\u88ab\u5b9a\u7fa9\u70ba\u4e00\u500b\u4e8b\u4ef6\uff0c\u4e26\u9032\u884c\u8ffd\u8e2a\u3002 \u4f8b\u5b50\uff1a \u7e7c\u7e8c\u4f7f\u7528\u90a3\u5bb6\u7dda\u4e0a\u66f8\u5e97\u7684\u4f8b\u5b50\uff0c\u7576\u60a8\u5728\u9996\u9801\u6efe\u52d5\uff0c\u9ede\u64ca\u4e00\u500b\u7279\u5b9a\u7684\u66f8\u7c4d\uff0c\u67e5\u770b\u8a55\u8ad6\uff0c\u6216\u8005\u5c07\u4e00\u672c\u66f8\u52a0\u5165\u8cfc\u7269\u8eca\uff0c\u6bcf\u4e00\u500b\u52d5\u4f5c\u90fd\u53ef\u4ee5\u88ab\u5b9a\u7fa9\u70ba\u4e00\u500b\u300c\u4e8b\u4ef6\u300d\uff0c\u4e26\u88ab\u55ae\u7368\u8ffd\u8e2a\u3002<br \/>\n<\/span><\/p>\n<h3>3. \u5206\u6790\u6df1\u5ea6\u548c\u9748\u6d3b\u6027<\/h3>\n<p>\u7531\u65bcGA4\u662f\u57fa\u65bc\u4e8b\u4ef6\u7684\uff0c\u9019\u4f7f\u5f97\u6578\u64da\u5206\u6790\u66f4\u5177\u6df1\u5ea6\u548c\u9748\u6d3b\u6027\u3002\u5206\u6790\u5e2b\u53ef\u4ee5\u66f4\u5bb9\u6613\u5730\u81ea\u5b9a\u7fa9\u4ed6\u5011\u60f3\u8981\u8ffd\u8e2a\u7684\u4e8b\u4ef6\uff0c\u4e26\u6df1\u5165\u4e86\u89e3\u7528\u6236\u5728\u7db2\u7ad9\u4e0a\u7684\u5177\u9ad4\u884c\u70ba\u3002<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\u820a\u7248 GA\uff1a<\/strong> <\/span>\u4f60\u53ef\u80fd\u4e3b\u8981\u95dc\u6ce8\u7db2\u9801\u700f\u89bd\u6578\uff0c\u5373\u6709\u591a\u5c11\u6b21\u98df\u8b5c\u88ab\u67e5\u770b\u3002\u4f46\u9019\u4e0d\u80fd\u544a\u8a34\u4f60\u7528\u6236\u5c0d\u98df\u8b5c\u7684\u771f\u6b63\u8208\u8da3\u6216\u5176\u4e4b\u5f8c\u7684\u52d5\u4f5c\u3002<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>GA4:<\/strong> <\/span>\u7576\u7528\u6236\u9032\u884c\u641c\u7d22\u3001\u9ede\u64ca\u98df\u8b5c\u3001\u6efe\u52d5\u67e5\u770b\u6750\u6599\u3001\u89c0\u770b\u8996\u983b\u6559\u7a0b\u3001\u6216\u5c07\u98df\u8b5c\u5132\u5b58\u4ee5\u4f9b\u65e5\u5f8c\u53c3\u8003\u6642\uff0c\u6240\u6709\u9019\u4e9b\u884c\u70ba\u90fd\u53ef\u4ee5\u88ab\u5b9a\u7fa9\u70ba\u7279\u5b9a\u4e8b\u4ef6\u3002\u4f8b\u5982\uff0c\u5982\u679c\u7528\u6236\u5728\u641c\u7d22\u300c\u4f4e\u7cd6\u751c\u9ede\u300d\u5f8c\uff0c\u9ede\u64ca\u4e86\u4e00\u500b\u7279\u5b9a\u7684\u98df\u8b5c\uff0c\u518d\u6efe\u52d5\u67e5\u770b\u98df\u6750\uff0c\u6700\u5f8c\u53c8\u5c07\u5176\u5132\u5b58\u6216\u5206\u4eab\u7d66\u670b\u53cb\uff0c\u4f60\u53ef\u4ee5\u5f97\u77e5\u4ed6\u5011\u7684\u6574\u500b\u4e92\u52d5\u6d41\u7a0b\u3002\u9019\u4e0d\u50c5\u544a\u8a34\u4f60\u54ea\u4e9b\u98df\u8b5c\u6700\u53d7\u6b61\u8fce\uff0c\u9084\u80fd\u8b93\u4f60\u4e86\u89e3\u7528\u6236\u662f\u5982\u4f55\u4e92\u52d5\u548c\u4f7f\u7528\u9019\u4e9b\u98df\u8b5c\u7684\u3002<\/p>\n<h3>4. \u5168\u65b0\u7684Engagement\u6307\u6a19\u52a9\u4f60\u9032\u884c\u66f4\u6e96\u78ba\u7684\u8ddf\u8e2a<\/h3>\n<p><span style=\"text-decoration: underline;\"><strong>\u820a\u7248 GA\uff1a<\/strong><\/span> \u820a\u7248GA\u975e\u5e38\u4f9d\u8cf4\u300c\u8df3\u51fa\u7387\u300d\u4f86\u8a55\u4f30\u73a9\u5bb6\u7684\u53c3\u8207\u5ea6\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u4f4d\u73a9\u5bb6\u8a2a\u554f\u4e86\u4f60\u7684\u5e73\u53f0\u4f46\u5f88\u5feb\u5c31\u96e2\u958b\u4e86\uff0c\u90a3\u9ebc\u4ed6\u5c31\u6703\u88ab\u8a18\u70ba\u300c\u8df3\u51fa\u300d\u3002\u4f46\u9019\u7a2e\u65b9\u6cd5\u7121\u6cd5\u6355\u6349\u5230\u73a9\u5bb6\u53ef\u80fd\u5728\u5e73\u53f0\u4e0a\u82b1\u4e86\u4e00\u6bb5\u6642\u9593\u700f\u89bd\uff0c\u5c0b\u627e\u4ed6\u5011\u559c\u6b61\u7684\u904a\u6232\uff0c\u7136\u5f8c\u6c7a\u5b9a\u518d\u8fd4\u56de\u3002<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>GA4:<\/strong><\/span> \u6709\u4e86\u5168\u65b0\u7684\u4e92\u52d5\u6307\u6a19\uff0c\u5c0d\u9019\u6a23\u7684\u7db2\u7ad9\u800c\u8a00\u7279\u5225\u6709\u7528\u3002\u5047\u8a2d\u4e00\u4f4d\u73a9\u5bb6\u9032\u5165\u5e73\u53f0\u4e26\u700f\u89bd\u4e86\u4e94\u6b3e\u904a\u6232\uff0c\u6bcf\u6b3e\u90fd\u505c\u7559\u4e86\u7d048\u79d2\uff0c\u7136\u5f8c\u96e2\u958b\u3002\u50b3\u7d71\u7684\u300c\u8df3\u51fa\u7387\u300d\u6703\u770b\u5230\u9019\u4f4d\u73a9\u5bb6\u6c92\u6709\u5728\u5e73\u53f0\u4e0a\u9032\u884c\u300c\u6709\u610f\u7fa9\u7684\u300d\u6d3b\u52d5\u4e26\u8a18\u9304\u70ba\u300c\u8df3\u51fa\u300d\u3002\u4f46\u5728 GA4 \u7684\u4e92\u52d5\u6307\u6a19\u4e0b\uff0c\u56e0\u70ba\u73a9\u5bb6\u5728\u5e73\u53f0\u4e0a\u7e3d\u5171\u82b1\u4e8640\u79d2\uff0c\u53ef\u4ee5\u66f4\u771f\u5be6\u77e5\u9053\u5176\u53c3\u8207\u5ea6\u3002<\/p>\n<p>\u9019\u7a2e\u8a73\u7d30\u7684\u8ffd\u8e2a\u5141\u8a31\u4f60\u66f4\u771f\u5be6\u5730\u4e86\u89e3\u73a9\u5bb6\u5982\u4f55\u8207\u4f60\u7684\u5e73\u53f0\u4e92\u52d5\u3002\u4f60\u53ef\u4ee5\u5f9e\u4e2d\u5f97\u77e5\uff0c\u4e5f\u8a31\u73a9\u5bb6\u9700\u8981\u66f4\u591a\u6642\u9593\u4f86\u6c7a\u5b9a\u4ed6\u5011\u60f3\u73a9\u7684\u904a\u6232\uff0c\u6216\u8005\u4f60\u7684\u5e73\u53f0\u9700\u8981\u63d0\u4f9b\u66f4\u597d\u7684\u904a\u6232\u63a8\u85a6\u4ee5\u589e\u52a0\u73a9\u5bb6\u7684\u53c3\u8207\u5ea6\u3002<\/p>\n<h1>\u5be6\u6230\u64cd\u4f5c\uff1aGA4 \u8a2d\u5b9a\u6559\u5b78<\/h1>\n<h2>\u5982\u4f55\u5f9eGA3\u958b\u59cb\u4f7f\u7528 GA4<\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u5347\u7d1a\u81f3GA4\u4e4b\u524d\uff0c\u4f60\u9700\u8981\u6709GA3 Property\u548cGoogle Tag Manager \u3002 \u5982\u679c\u4f60\u4e0d\u77e5\u9053Google Tag Manager\u662f\u4ec0\u9ebc\u4ee5\u53ca\u5982\u4f55\u5b89\u88ddGoogle Tag Manager\uff0c\u8acb\u67e5\u770b\u6211\u5011\u7684\u6587\u7ae0 \u300aGoogle\u8ddf\u8e2a\u4ee3\u78bc\u7ba1\u7406\u5668\uff08GTM\uff09\u6559\u5b78-\u641e\u6e054\u5927\u5143\u7d20\u4fdd\u8b49\u6975\u901f\u4e0a\u624b\u300b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u6309\u7167\u4ee5\u4e0b\u8a2d\u7f6e\u904e\u7a0b\u4e2d\u7684\u6b65\u9a5f\u9032\u884c\u64cd\u4f5c:\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>\u7b2c1\u6b65\uff1a<\/strong> <\/span>\u524d\u5f80\u201cAdmin\u201d\u90e8\u5206\uff0c\u7136\u5f8c\u9078\u64c7\u201cUpgrade to GA4\/ GA4 Setup Assistant\u201d<\/span><\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/BD_5c4RXdZC9uSCdaeu7u40BRqrlWe9lTWoYU1CkKCQ3vtv428-S_9bUN6Es-eGQLbTNYcp-ZKGVJCXvXbKeSoXFPLP5yVtF0rYtSOO3EKCkxybIi1fRhZ-zUvnp9JzWJlrrsl4FXliVfHMdft5UpLY\" \/><\/p>\n<h4 class=\"c0\"><span class=\"c2\"><br \/>\n<strong><span style=\"text-decoration: underline;\">\u7b2c2\u6b65\uff1a <\/span><\/strong>Get Started<\/span><\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/cYaA3vExSYDbxVEVwyEH8ag1wx146veQQcMW7zJAGDejGpzK5UGdngku5xaMT63PiWneYVcHNcKiv06nN4pCCEPT7Tx3PyVJUp4WpXUg79pZilUaXL3m6a8WbOG7ySKlIDEo84KzT-fiszEoE8zX9Rg\" alt=\"GA 4\" \/><\/p>\n<h4><\/h4>\n<h4><span style=\"text-decoration: underline;\"><strong>\u7b2c3\u6b65\uff1a<\/strong> <\/span>\u9078\u64c7\u201cCreate Property\u201d<\/h4>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17483 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step3.png\" alt=\"GA 4\" width=\"1182\" height=\"855\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step3.png 1182w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step3-300x217.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step3-1024x741.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step3-768x556.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step3-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step3-480x347.png 480w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/><\/p>\n<h4><span style=\"text-decoration: underline;\"><strong>\u7b2c4\u6b65\uff1a<\/strong><\/span><span style=\"font-weight: 400;\">\u00a0\u9078\u64c7\u201cSee your GA4 Property\u2019 ,Google Analytics\u73fe\u5728\u5c07\u81ea\u52d5\u5275\u5efa\u65b0GA4 Property\u3002 \u6b64\u65b0Property\u5c07\u5728\u700f\u89bd\u5668\u4e2d\u7684\u65b0Tab\u6253\u958b\u3002<\/span><img decoding=\"async\" class=\"alignnone wp-image-17482 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step4.png\" alt=\"GA 4\" width=\"1201\" height=\"739\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step4.png 1201w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step4-300x185.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step4-1024x630.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step4-768x473.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step4-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step4-480x295.png 480w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/h4>\n<p>Google Analytics\u73fe\u5728\u5c07\u81ea\u52d5\u5275\u5efa\u65b0GA4 Property\u3002 \u6b64\u65b0Property\u5c07\u5728\u700f\u89bd\u5668\u4e2d\u7684\u65b0Tab\u6253\u958b\u3002<\/p>\n<h4><strong><span style=\"text-decoration: underline;\">\u7b2c5\u6b65\uff1a<\/span> <\/strong>\u9078\u64c7\u201cTag Installation\u201d<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17489 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step5.png\" alt=\"GA 4\" width=\"1209\" height=\"830\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step5.png 1209w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step5-300x206.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step5-1024x703.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step5-768x527.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step5-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step5-480x330.png 480w\" sizes=\"(max-width: 1209px) 100vw, 1209px\" \/><\/p>\n<h4><\/h4>\n<h4><span style=\"text-decoration: underline;\"><strong>\u7b2c6\u6b65\uff1a <\/strong><\/span>\u9ede\u64ca\u4f60\u7684\u7db2\u7ad9\u6578\u64da\u4e32\u6d41\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17488 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step6-e1609233356926.png\" alt=\"GA 4\" width=\"1183\" height=\"224\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step6-e1609233356926.png 1183w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step6-e1609233356926-300x57.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step6-e1609233356926-1024x194.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step6-e1609233356926-768x145.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step6-e1609233356926-18x3.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step6-e1609233356926-480x91.png 480w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/><\/h4>\n<h4><strong>\u7b2c7\u6b65\uff1a\u5728\u201cTagging Instructions\u201d\u9078\u64c7\u201cUse Existing on-page Tag\u201d<\/strong><\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17487 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step7.png\" alt=\"GA 4\" width=\"1531\" height=\"954\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step7.png 1531w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step7-300x187.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step7-1024x638.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step7-768x479.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step7-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step7-480x299.png 480w\" sizes=\"(max-width: 1531px) 100vw, 1531px\" \/><\/h4>\n<h4><\/h4>\n<h4><span style=\"text-decoration: underline;\"><strong>\u7b2c8\u6b65\uff1a <\/strong><\/span>\u9ede\u64caGoogle Tag Manager\u4e0b\u62c9\u5f0f\u529f\u80fd\u8868, \u8907\u88fdGA4 \u7684 Measurement ID \u7528\u4f5c\u5b89\u88ddGTM \u5167\u7684 GA4 Configuration Tag<strong><br \/>\n<\/strong><\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17486 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step8.png\" alt=\"GA 4\" width=\"1262\" height=\"471\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step8.png 1262w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step8-300x112.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step8-1024x382.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step8-768x287.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step8-18x7.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GA-setting-step8-480x179.png 480w\" sizes=\"(max-width: 1262px) 100vw, 1262px\" \/><\/h4>\n<h5><strong><em>Google Analytics\u7684\u8a2d\u7f6e\u5df2\u5b8c\u6210\u3002\u73fe\u5728\u4f60\u9700\u8981\u5c0e\u822a\u5230Google Tag Manager\u3002<\/em><\/strong><\/h5>\n<h4><strong><span style=\"text-decoration: underline;\">\u7b2c1\u6b65\uff1a<\/span> <\/strong>\u6dfb\u52a0\u65b0\u4ee3\u78bc \uff08Tag)<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17497 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-1.png\" alt=\"GA 4\" width=\"1264\" height=\"893\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-1.png 1264w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-1-300x212.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-1-1024x723.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-1-768x543.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-1-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-1-480x339.png 480w\" sizes=\"(max-width: 1264px) 100vw, 1264px\" \/><\/p>\n<h4><strong><span style=\"text-decoration: underline;\">\u7b2c2\u6b65\uff1a<\/span> <\/strong>\u6211\u5c07\u6b64\u4ee3\u78bc\uff08Tag)\u547d\u540d\u70ba\u201c GA4 - Website Analytics - All Pages\u201d\u3002\n\u4f60\u53ef\u4ee5\u96a8\u610f\u547d\u540d\uff0c\u65b9\u4fbf\u4f60\u65e5\u5f8c\u5206\u985e\u5c31\u53ef\u4ee5\u3002<strong><br \/>\n<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17496 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting2.png\" alt=\"GA 4\" width=\"1439\" height=\"956\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting2.png 1439w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting2-300x199.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting2-1024x680.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting2-768x510.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting2-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting2-480x319.png 480w\" sizes=\"(max-width: 1439px) 100vw, 1439px\" \/><\/p>\n<h4><\/h4>\n<h4><strong><span style=\"text-decoration: underline;\">\u7b2c3\u6b65\uff1a<\/span> <\/strong>\u9078\u64c7\u201cGoogle Analytics: GA4 Configuration\u201d<\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17495 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-3.png\" alt=\"GA 4\" width=\"1600\" height=\"794\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-3.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-3-300x149.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-3-1024x508.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-3-768x381.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-3-1536x762.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-3-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-3-480x238.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/h4>\n<h4><\/h4>\n<h4><strong><span style=\"text-decoration: underline;\">\u7b2c4\u6b65\uff1a<\/span> <\/strong>\u8f38\u5165\u8a55\u4f30ID \uff08Measurement ID) <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17494 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-4.png\" alt=\"GA 4\" width=\"1438\" height=\"958\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-4.png 1438w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-4-300x200.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-4-1024x682.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-4-768x512.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-4-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-4-480x320.png 480w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/><\/h4>\n<h4><strong><span style=\"text-decoration: underline;\">\u7b2c5\u6b65\uff1a<\/span> <\/strong>\u5c07\u89f8\u767c\u689d\u4ef6\u8a2d\u7f6e\u5728\u6240\u6709\u9801\u9762\u4e0a\u89f8\u767c\uff0c\u7136\u5f8c\u9ede\u64ca\u201cSave\u201d<\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17493 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-5.png\" alt=\"GA 4\" width=\"1438\" height=\"957\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-5.png 1438w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-5-300x200.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-5-1024x681.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-5-768x511.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-5-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-5-480x319.png 480w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/><\/h4>\n<h4><\/h4>\n<h4><span style=\"text-decoration: underline;\"><strong>\u7b2c6\u6b65\uff1a <\/strong><\/span>\u5728\u5be6\u969b\u60c5\u6cc1\u4e0b\uff0c\u4f60\u9700\u8981\u9810\u89bd\u4e26\u78ba\u4fdd\u5728\u63d0\u4ea4\u4e4b\u524d\u6b63\u78ba\u89f8\u767c\u4e86\u4ee3\u78bc\u3002 \u4f46\u6642\u9593\u53ca\u7bc7\u5e45\u6709\u9650\uff0c\u6211\u76f4\u63a5\u6309\u201cSubmit\u201d\uff0c\u7136\u5f8c\u201cPublish\u201d\u3002<\/h4>\n<h4><span style=\"text-decoration: underline;\"><strong><br \/>\n<\/strong><\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17492 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-6.png\" alt=\"GA 4\" width=\"517\" height=\"113\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-6.png 517w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-6-300x66.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-6-18x4.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-6-480x105.png 480w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/h4>\n<h4><strong><span style=\"text-decoration: underline;\">Step 7:<\/span> <\/strong>Go to your GA4, if you see data in the Realtime tab, you should get it done!<strong><br \/>\n<\/strong><\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17491 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-7.png\" alt=\"GA 4\" width=\"1483\" height=\"941\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-7.png 1483w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-7-300x190.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-7-1024x650.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-7-768x487.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-7-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2020\/12\/GTM-setting-7-480x305.png 480w\" sizes=\"(max-width: 1483px) 100vw, 1483px\" \/><\/h4>\n<h3>GA4 \u5b89\u88dd\u6210\u529f\u5f8c\u7684\u512a\u5316\u8a2d\u5b9a\u6307\u5357<\/h3>\n<h4>1.GA4 \u8207\u5176\u4ed6 Google \u7522\u54c1\u7684\u6574\u5408 (\u5305\u62ec Google Ads, Google Optimize, Google Search Console \u7b49)<\/h4>\n<p>GA4 \u548c\u5176\u4ed6Google \u7522\u54c1\u6574\u5408\u90fd\u975e\u5e38\u65b9\u4fbf\uff0c\u800c\u5c0d\u4e00\u822c\u7684\u7db2\u9801\u4f86\u8aaa\uff0cGoogle Ads ( \u548cGoogle Search Console \uff08SEO)\u662f\u975e\u5e38\u5efa\u8b70\u548c\u4f60\u7684GA4 \u5e33\u6236\u6574\u5408\u5728\u4e00\u8d77\u3002<\/p>\n<h5><span style=\"text-decoration: underline;\"><b>Google Search Console Link Up<\/b><\/span><\/h5>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/MF6-v2MO4q5dw8YTB-N9JByXlXcVqLHDhrvGF55vIKjokIFZfuTcjXwicQIUxgWNBGR8XnaC-IDos3ZYWVGJ5r3TPQtJQKmCtGqhqkneWPrmkcIgk1QJ9Dann7M1OkGLv29pkdSa3sMLoNq2x8XAerk\" \/><\/p>\n<h5><strong><span style=\"text-decoration: underline;\">Google Ads Link Up<\/span><\/strong><\/h5>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/wz7xzJmV-MrcY6sPnOK_CQjZ0JxSOM0xc3mgFV8X165AgSlNWARNpUJ4PIdRMzvUMFmybv6CfRNuNYuKaYOIHYrKvFXRRWWzwRirmSxQqqdgaykM1xtRYdrTJb3BQrKfiJwcSmIqfFY32Hk-4QljmHI\" \/><\/p>\n<h4>\u78ba\u4fdd\u958b\u555fEnhancement Measurement Tracking \u53ca Google Signal<\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/263enHg4u7v2XFib53lOf9TI2Bp9AoWlJm-KmFbv162movh3f6hqtWwDM5asGztCBy4GTBH0-Ce_Cq1isPc5VPE1sW3DnTq7cswy9lJWW9x15pMDUf2KuZXzww0Nv4Q8S2ebMHA8R18O5ZqGos0T4N8\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/yWsbkX5h4BBEGoMmrlCniZfZuEflau1Ns0dfZFz4qZCVyOPqmeX2LQZW4iDrV1fgvv20cWhJwqM1l69oh8BVk_3dvL7_6Du-ogVs9gr5MW_4f3C-FiMvtjOIY0jeMGJrxjsUJnc0pRj9RwYw8Fgthfc\" \/><\/p>\n<p class=\"c6\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh7-us.googleusercontent.com\/BB6f6Qx2VyPbQzN71q6KBWkmEaMmQCGB66viMLFHx6O58S9UUy0UUmL_Y1JdvFqbBpTjIkVPxBgGJ2SbJT6DIWnxJfEXHOoy0Svuu3t1nm6Hx0mrsOLzgAN-Tmdg9mFOqNFHqyFkrFUoiy5CgMFpXvI\" alt=\"\" \/><\/p>\n<p class=\"c6\"><img decoding=\"async\" class=\"aligncenter\" title=\"\" src=\"https:\/\/lh7-us.googleusercontent.com\/G1A-e6ZhS4QnQ03S7-cScciUMSinVcHotDWOj1xD8-bzqPW-VRJOBRkSy0ZRUMnZGs1e3o3cW_fs_fbRV5oJsAME1SlXrfw9dgMSxEqpc4Kb7RYwLC3yt6iRqZarA6Dj7F_n0g0ce9ua1ve4a3EHZkU\" alt=\"\" \/><\/p>\n<h4>2. GA4 \u4e8b\u4ef6\u53ca\u8f49\u63db\u8a2d\u5b9a<\/h4>\n<p class=\"c6\"><span class=\"c1\">GA4 \u8f49\u63db\u4e3b\u8981\u5206\u70ba3\u7a2e<\/span><\/p>\n<h5><span class=\"c1\">(i) \u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6<\/span><\/h5>\n<p class=\"c6 c26\"><span class=\"c1\">\u4f7f\u7528\u8005\u8207\u60a8\u7684\u61c9\u7528\u7a0b\u5f0f\u548c\/\u6216\u7db2\u7ad9\u9032\u884c\u57fa\u672c\u4e92\u52d5\u6642\uff0c\u5c31\u6703\u89f8\u767c\u7cfb\u7d71\u81ea\u52d5\u6536\u96c6\u7684\u4e8b\u4ef6 (\u5982\u4e0b\u8868\u4e2d\u4e8b\u4ef6\u540d\u7a31\u4e0b\u65b9\u6240\u793a)\u3002\u53ea\u8981\u60a8\u4f7f\u7528\u7684\u662f Google Analytics for Firebase SDK \u6216 gtag.js\uff0c\u4e0d\u5fc5\u53e6\u5916\u64b0\u5beb\u7a0b\u5f0f\u78bc\u5373\u53ef\u6536\u96c6\u9019\u4e9b\u4e8b\u4ef6\u3002<\/span><\/p>\n<h5><span class=\"c1\">(ii) \u52a0\u5f37\u578b\u8a55\u4f30\u4e8b\u4ef6 \uff08Enhancement Measurment Event)<\/span><\/h5>\n<p class=\"c6 c26\"><span class=\"c1\">\u5728\u4e0a\u4e00\u6b65\u9a5f\u5df2\u7d93\u6253\u958b\u4e86 Enhancement Measurement Tracking,\u6253\u958b\u4ee5\u5f8c\u6703\u81ea\u52d5\u8ffd\u8e64\u4e0b\u5217\u7684\u52d5\u4f5c:<\/span><\/p>\n<ul>\n<li>Scroll (event name: scroll)<\/li>\n<li>Outbound link click (event name: click with the parameter outbound: true)<\/li>\n<li>Site search (event name: view_search_results)<\/li>\n<li>Youtube Video Engagement (events: video_start, video_progress, video_complete)<\/li>\n<li>File Download (event name: file_download)<\/li>\n<li>Page view (event name: page_view)<\/li>\n<\/ul>\n<h5>(iii)\u5efa\u8b70\u4e8b\u4ef6<\/h5>\n<p>\u4f60\u4ea6\u53ef\u4ee5\u4f9d\u7167\u4e0d\u540c\u884c\u696d\uff0c\u81ea\u884c\u8a2d\u5b9a\u60f3\u8ffd\u8e64\u7684\u4e8b\u4ef6\u4f5c\u6578\u64da\u5206\u6790\u3002\u5c31\u4e0d\u540c\u884c\u696d\uff0cGoogle\u4ea6\u90fd\u63d0\u4f9b\u76f8\u95dc\u7684 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=en-Hant&amp;sjid=17799272678045712952-AP\">\u5efa\u8b70\u4e8b\u4ef6<\/a>\u3002\n\n\u6211\u5728\u6211\u53e6\u4e00\u535a\u5ba2\u6587\u7ae0\u8a73\u7d30\u89e3\u793a\u7bc4\u4e86\u6700\u5e38\u7528\u7684Event \u8a2d\u5b9a\uff0c\u6709\u8208\u8da3\u53c3\u8003\u4ee5\u4e0b\u6587\u7ae0\"<a href=\"https:\/\/www.kickads.co\/zh\/event-tracking-via-google-tag-manager-and-google-analytics\/\">Event Tracking\u6559\u5b78 \u2013 \u9032\u4e00\u6b65\u8ffd\u8e64\u5ba2\u4eba\u548c\u4f60\u7db2\u7ad9\u7684\u4e92\u52d5<\/a>\u201d.<\/p>\n<p class=\"c6\"><span class=\"c1\">\u6210\u529f\u8a2d\u5b9a\u5f8c\uff0c\u4f60\u53ef\u4ee5\u5728GA4\u7684\u4e8b\u4ef6\u8a2d\u7f6e\u4e2d\u770b\u5230\u6240\u5efa\u7acb\u7684\u4e8b\u4ef6\u3002\u5982\u679c\u4f60\u8a8d\u70ba\u67d0\u500b\u7279\u5b9a\u7684\u4e8b\u4ef6\u4ee3\u8868\u4f60\u7db2\u7ad9\u7684\u8f49\u63db\uff0c\u4f60\u53ef\u4ee5\u9078\u64c7\u5c07\u5176\u6a19\u8a18\u70ba'\u6a19\u8a18\u70ba\u8f49\u63db'\u3002\u4f46\u8acb\u6ce8\u610f\uff0c\u7576\u4f60\u6210\u529f\u8a2d\u5b9a\u4e00\u500b\u4e8b\u4ef6\u5f8c\uff0c\u8a72\u4e8b\u4ef6\u53ef\u80fd\u9700\u898124-48\u5c0f\u6642\u624d\u6703\u5728\u63a5\u4e0b\u4f86\u7684\u9801\u9762\u4e2d\u986f\u793a\u3002\u56e0\u6b64\uff0c\u8acb\u5728\u6b64\u671f\u9593\u4fdd\u6301\u8010\u5fc3\u7b49\u5f85\u3002<\/span><\/p>\n<p class=\"c6 c8\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/q1eOF7i8RE-_54WDU4bacOH84HxyvzRuFoqrG_hmYji0zdsi-8z6dMIA6mKEQc8iiGVCjLeDHIkdfHrq5iMpMYdDZxu-9tjYBHPA5u6duaqlVMZ4seavm9MSVWLMw5Vt0W689VhwdKjpT487_YTkgNk\" \/><\/p>\n<p>\u9019\u7bc7\u6587\u7ae0\u8a73\u7d30\u5730\u4ecb\u7d39\u4e86Google Analytics 4 (GA4)\uff0c\u9019\u662fGoogle\u6700\u65b0\u63a8\u51fa\u7684\u7db2\u7ad9\u5206\u6790\u5de5\u5177\u3002\u76f8\u8f03\u65bc\u524d\u4e00\u4ee3\uff0cGA4\u63d0\u4f9b\u4e86\u4ee5\u4e8b\u4ef6\u70ba\u4e2d\u5fc3\u7684\u5206\u6790\uff0c\u4f7f\u7528\u6236\u53ef\u4ee5\u66f4\u771f\u5be6\u5730\u770b\u5230\u7db2\u7ad9\u4e0a\u7684\u4e92\u52d5\u548c\u884c\u70ba\u3002\u6587\u7ae0\u4e5f\u63d0\u4f9b\u4e86\u5982\u4f55\u5f9e\u820a\u7248\u5347\u7d1a\u5230GA4\u7684\u5be6\u6230\u6b65\u9a5f\u548c\u4e00\u4e9b\u9032\u968e\u8a2d\u5b9a\u6280\u5de7\u3002\u7e3d\u4e4b\uff0cGA4\u662f\u4e00\u500b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u900f\u904e\u672c\u6559\u5b78\uff0c\u60a8\u5c07\u80fd\u66f4\u6709\u6548\u5730\u4f7f\u7528\u5b83\u4f86\u512a\u5316\u7db2\u7ad9\u548c\u696d\u52d9\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction to GA4 What is GA4? GA4 stands for the fourth generation of Google Analytics, which is the most widely used web traffic\/website analytics tool globally. To delve deep into the basics and features of Web Analytics, one can refer to my previously written article titled &#8220;Detailed Basics of the Old GA (Google Analytics)&#8220;. Since [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":25375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-17468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/17468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=17468"}],"version-history":[{"count":1,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/17468\/revisions"}],"predecessor-version":[{"id":25376,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/17468\/revisions\/25376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/25375"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=17468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=17468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=17468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}