{"id":20984,"date":"2021-07-12T14:16:09","date_gmt":"2021-07-12T06:16:09","guid":{"rendered":"https:\/\/www.kickads.co\/?p=20984"},"modified":"2021-07-12T14:16:09","modified_gmt":"2021-07-12T06:16:09","slug":"google-ads-updates-in-june-everything-you-need-to-know-cryptocurrency-third-party-cookies-and-image-extensions","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-june-everything-you-need-to-know-cryptocurrency-third-party-cookies-and-image-extensions\/","title":{"rendered":"Google\u5ee3\u544a6\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1a\u865b\u64ec\u8ca8\u5e63\ufe51\u7b2c\u4e09\u65b9Cookies\u53ca\u5716\u50cf\u984d\u5916\u8cc7\u8a0a"},"content":{"rendered":"

Google\u5728\u4e0a\u500b\u6708(6\u6708)\u516c\u5e03\u4e86\u6578\u9805\u66f4\u65b0\uff0c\u5305\u62ec\u865b\u64ec\u8ca8\u5e63\u7684\u5ee3\u544a\u6295\u653e\u653f\u7b56\u3001\u6dd8\u6c70\u7b2c\u4e09\u65b9Cookies\u8a08\u5283\u7684\u5ef6\u671f\u3001\u4ee5\u53caGoogle\u641c\u5c0b\u5ee3\u544a\u7684\u5716\u50cf\u984d\u5916\u8cc7\u8a0a(Image Extensions)\u529f\u80fd\u3002\u8b93\u6211\u5011\u8207\u4f60\u4e00\u8d77\u9010\u4e00\u4e86\u89e3\u9019\u4e9b\u91cd\u9ede\u66f4\u65b0\u5427\uff01<\/span><\/p>\n

 <\/h2>\n

Google\u5ee3\u544a\u66f4\u65b0 1\uff1a <\/b><\/h2>\n

\u865b\u64ec\u8ca8\u5e63\u5ee3\u544a\u653f\u7b56<\/b><\/h2>\n

\u4e0d\u8ad6\u5728Google\u6216\u793e\u4ea4\u5e73\u53f0\uff0c\u8981\u6295\u653e\u865b\u64ec\u8ca8\u5e63\u7684\u5ee3\u544a\u4e00\u76f4\u4e0d\u662f\u4e00\u4ef6\u6613\u4e8b\u3002\u65e9\u57282018\u5e74\u521d\uff0cGoogle\u66f4\u66fe\u5168\u9762\u7981\u6b62\u8207\u865b\u64ec\u8ca8\u5e63\u76f8\u95dc\u7684\u5ee3\u544a\uff0c\u96d6\u7136\u5728\u540c\u5e74\u5f8c\u671fGoogle\u5df2\u653e\u5bec\u653f\u7b56\uff0c\u53d6\u6d88\u5168\u9762\u7981\u4ee4\uff0c\u5141\u8a31\u865b\u64ec\u8ca8\u5e63\u4ea4\u6613\u6240\u6210\u70baGoogle\u8a8d\u8b49\u7684\u5ee3\u544a\u5546\uff0c\u4f46\u4e5f\u53ea\u9650\u65bc\u7f8e\u570b\u548c\u65e5\u672c\u7684\u90e8\u4efd\u5e02\u5834\u3002<\/span><\/p>\n

\u8fd1\u5e74\uff0c\u6bd4\u7279\u5e63(Bitcoin)\u3001\u4ee5\u592a\u5e63(Ethereum) \u7b49\u865b\u64ec\u8ca8\u5e63\u71b1\u6f6e\u53c8\u518d\u6372\u8d77\uff0c\u8a8d\u53d7\u6027\u4e5f\u6108\u4f86\u6108\u9ad8\u3002Google\u4ea6\u65bc2021\u5e746\u6708\u5ba3\u5e03\u81ea\u4eca\u5e748\u67083\u65e5\u8d77\u66f4\u65b0\u865b\u64ec\u8ca8\u5e63\u5ee3\u544a\u653f\u7b56\uff0c\u660e\u78ba\u8aaa\u660e\u8207\u865b\u64ec\u8ca8\u5e63\u76f8\u95dc\u7684\u5ee3\u544a\u7bc4\u570d\u548c\u8981\u6c42\uff0c <\/span>\u4ee5\u7f8e\u570b\u70ba\u6307\u5b9a\u76ee\u6a19\u7684\u865b\u64ec\u8ca8\u5e63\u4ea4\u6613\u6240\u548c\u96fb\u5b50\u9322\u5305\u670d\u52d9\u7684\u5ee3\u544a\u5ba2\u6236\u5fc5\u9808\u7b26\u5408\u65b0\u689d\u4ef6\u4e26\u7372\u5f97\u65b0\u7684Google\u8a8d\u8b49\uff0c\u624d\u80fd\u65bc\u5e73\u53f0\u4e0a\u6295\u653e\u5ee3\u544a\u3002<\/span><\/p>\n

\u65b0\u653f\u7b56\u7684\u66f4\u65b0\u5167\u5bb9<\/b><\/h3>\n

\u6839\u64daGoogle\u7684\u65b0\u653f\u7b56\uff0c\u5ee3\u544a\u5546\u5fc5\u9808\u7b26\u5408\u4e0b\u5217\u689d\u4ef6\u624d\u80fd\u5728\u5176\u5e73\u53f0\u4e0a\u9032\u884c\u5ba3\u50b3\uff1a<\/p>\n

    \n
  1. \u6b63\u5f0f\u8a3b\u518a\u70ba
    <\/span>(a) FinCEN\u8a8d\u53ef\u7684\u91d1\u878d\u670d\u52d9\u5546(MSB)\uff0c\u4e26\u4e14\u81f3\u5c11\u6709\u4e00\u500b\u570b\u5bb6\u4f5c\u70ba\u8ca8\u5e63\u50b3\u9001\u8005\uff1b\u6216
    <\/span>(b) \u806f\u90a6\u6216\u5dde\u7279\u8a31\u9280\u884c\u5be6\u9ad4\u3002 <\/span><\/li>\n
  2. \u9075\u5b88\u76f8\u95dc\u6cd5\u5f8b\u8981\u6c42\uff0c\u5305\u62ec\u4efb\u4f55\u5730\u65b9\u6cd5\u5f8b\u8981\u6c42\uff0c\u7121\u8ad6\u662f\u5dde\u7d1a\u9084\u662f\u806f\u90a6\u7d1a\u3002<\/span><\/li>\n
  3. \u78ba\u4fdd\u5ee3\u544a\u548c\u8457\u9678\u9801\u7b26\u5408\u6240\u6709 Google Ads\u653f\u7b56\u898f\u5b9a\u3002<\/span><\/li>\n<\/ol>\n

    \u65b0\u653f\u7b56\u4e0b\u5c0d\u5ee3\u544a\u7684\u9650\u5236\u4ecd\u7136\u5b58\u5728\uff0c\u6709\u67d0\u4e9b\u5ee3\u544a\u7684\u985e\u578b\u4ecd\u88ab\u7981\u6b62\uff0c\u5305\u62ec\u300c\u9996\u6b21\u4ee3\u5e63\u767c\u884c(ICO)\u3001DeFi \u4ea4\u6613\u5354\u8b70\u6216\u4ee5\u5176\u4ed6\u65b9\u5f0f\u4fc3\u9032\u865b\u64ec\u8ca8\u5e63\u6216\u76f8\u95dc\u7522\u54c1\u7684\u92b7\u552e\u6216\u4ea4\u6613\u7684\u5ee3\u544a\u300d\uff0c\u4f8b\u5982\uff1a\u540d\u4eba\u4ee3\u8a00\u3001\u975e\u8a17\u7ba1\u9322\u5305\u3001\u4e0d\u53d7\u76e3\u7ba1\u7684\u96fb\u5b50\u9322\u5305APP\u7b49\u7b49\uff1b\u4ee5\u53ca\u300c\u865b\u64ec\u8ca8\u5e63\u7684\u4ea4\u6613\u4fe1\u865f\u3001\u865b\u64ec\u8ca8\u5e63\u6295\u8cc7\u5efa\u8b70\u3001\u6536\u9304\u76f8\u95dc\u5167\u5bb9\/\u8a55\u8ad6\u7684\u96c6\u7d50\u6216\u806f\u76df\u7db2\u7ad9\u300d\u3002<\/span><\/p>\n

    \u4efb\u4f55\u5148\u524d\u7372\u5f97\u6279\u51c6\u865b\u64ec\u8ca8\u5e63\u4ea4\u6613\u6240Google\u8a8d\u8b49\u5c07\u6703\u65bc8\u67083\u65e5\u88ab\u64a4\u92b7\uff0c\u800c\u65b0\u7684\u8a8d\u8b49\u7533\u8acb\u8868\u5c07\u65bc2021 \u5e747\u67088\u65e5\u767c\u5e03\u3002\u5982\u679c\u4f60\u662f\u865b\u64ec\u8ca8\u5e63\u5ee3\u544a\u5546\uff0c\u4e0d\u8981\u5fd8\u8a18\u5411Google\u7533\u8acb\u65b0\u7684\u8a8d\u8b49\uff0c\u4ee5\u514d\u5ee3\u544a\u88abGoogle\u79fb\u9664\u3002<\/span><\/p>\n

     <\/h2>\n

    Google\u5ee3\u544a\u66f4\u65b0 2\uff1a <\/b><\/h2>\n

    \u5ef6\u9072\u7684\u7b2c\u4e09\u65b9Cookies\u8a08\u5283<\/b><\/h2>\n

    Google\u66fe\u57282020\u5e74\u521d\u5ba3\u5e03\u6703\u65bc2022\u5e74\u4e4b\u524d\u5c07Chrome\u700f\u89bd\u5668\u4e0a\u7684\u7b2c\u4e09\u65b9Cookie\u529f\u80fd\u6dd8\u6c70\uff0c\u4ee5\u6839\u64da\u79c1\u96b1\u6c99\u76d2(Privacy Sandbox)\u6846\u67b6\u7814\u767c\u7684\u65b0\u6280\u8853\u53d6\u4ee3\u8ffd\u8e64\u884c\u70ba\uff0c\u4fdd\u969c\u7528\u5bb6\u5728\u7db2\u7d61\u4e0a\u7684\u79c1\u96b1\u3002\u4f46\u770b\u4f86\u8a08\u5283\u7e3d\u8d95\u4e0d\u4e0a\u8b8a\u5316\uff0cGoogle\u65bc\u672c\u6708\u767c\u51fa\u516c\u544a\uff0c\u57fa\u65bc\u8003\u616e\u5230\u6574\u500b\u5ee3\u544a\u751f\u614b\u5708\u7684\u9700\u8981\uff0c\u6dd8\u6c70\u7b2c\u4e09\u65b9cookie\u7684\u8a08\u5283\u5c07\u5ef6\u81f32023\u4e0b\u534a\u5e74\u3002<\/span><\/p>\n

    Google Chrome\u96b1\u79c1\u5de5\u7a0b\u7e3d\u76e3Vinay Goel\u5728\u516c\u544a\u4e2d\u8868\u793a\uff0c\u96d6\u7136\u9019\u9805\u8a08\u5283\u5df2\u6709\u76f8\u7576\u5927\u7684\u9032\u5c55\uff0c\u4f46\u660e\u986f\u5730\u6574\u500b\u5ee3\u544a\u751f\u614b\u5708\u9700\u8981\u66f4\u591a\u6642\u9593\u9069\u61c9\uff0c\u65b9\u80fd\u9054\u6210\u9019\u500b\u76ee\u6a19\u3002<\/span><\/p>\n

    \u4e0d\u5c11\u5ee3\u544a\u5546\u4e5f\u6703\u5341\u5206\u64d4\u5fc3\u963b\u6b62\u7b2c\u4e09\u65b9Cookies\u548cGoogle\u79c1\u96b1\u8a08\u5283\u7684\u63a8\u51fa\u6703\u5c0d\u4ed6\u5011\u7684\u6307\u6a19\u548c\u5ba2\u6236\u5e36\u4f86\u5f71\u97ff\uff0c\u9019\u662f\u5341\u5206\u5408\u7406\u7684\uff0c\u800c\u9019\u6b21\u7684\u5ef6\u671f\u6b63\u6b63\u70ba\u4e00\u773e\u6b63\u5728\u64d4\u6182\u7684\u5ee3\u544a\u5546\u5011\u5e36\u4f86\u66f4\u591a\u6642\u9593\u70ba\u91cd\u5927\u8b8a\u5316\u505a\u597d\u6e96\u5099\uff0c\u63d0\u4f9b\u66f4\u591a\u601d\u8003\u8207\u8abf\u6574\u7684\u6642\u9593\u3002<\/span><\/p>\n

    \u5728\u6dd8\u6c70\u7b2c\u4e09\u65b9Cookie\u7684\u6280\u8853\u767c\u5c55\u904e\u7a0b\u4e2d\uff0cGoogle\u4e00\u76f4\u5141\u8a31\u516c\u773e\u548c\u76e3\u7ba1\u6a5f\u69cb\u5728\u4e0d\u540c\u968e\u6bb5\u53c3\u8207\uff0c\u4e26\u64c1\u6709\u767c\u8a00\u7684\u6b0a\u5229\uff0c\u5305\u62ec\u5728\u8ad6\u58c7\u4e2d\u9032\u884c\u5ee3\u6cdb\u7684\u8a0e\u8ad6\u4ee5\u63d0\u9ad8\u53c3\u8207\u5ea6\uff1b\u5728\u56b4\u683c\u7684\u6e2c\u8a66\u4e2d\uff0c\u8046\u807d\u7db2\u7d61\u793e\u6703\u53cd\u994b\uff0c\u5be6\u73fe\u900f\u660e\u5ea6\u3002\u4e00\u65e6\u958b\u767c\u904e\u7a0b\u5b8c\u6210\uff0c\u6210\u529f\u7684\u6280\u8853\u5c07\u5728Chrome\u4e2d\u555f\u7528\uff0c\u4e26\u6e96\u5099\u597d\u5728\u6574\u500b\u7db2\u7d61\u4e0a\u5927\u898f\u6a21\u4f7f\u7528\u3002<\/span><\/p>\n

    \u66f4\u65b0\u5f8c\u7684\u6642\u9593\u8868<\/b><\/h3>\n

    \u6839\u64daGoogle\u8207\u82f1\u570b\u7af6\u722d\u548c\u5e02\u5834\u7ba1\u7406\u5c40 (CMA) \u7684\u5408\u4f5c\uff0c\u5728\u516c\u958b\u958b\u767c\u904e\u7a0b\u4e4b\u5f8c\uff0c\u5c0dChrome\u9010\u6b65\u505c\u6b62\u652f\u63f4\u5c0d\u7b2c\u4e09\u65b9Cookies\u7684\u8a08\u5283\u662f\u5206\u70ba\u5169\u500b\u968e\u6bb5<\/span><\/p>\n

    \u7b2c1\u968e\u6bb5(\u75312022\u5e74\u672b\u958b\u59cb)\uff1a\u4e00\u65e6\u6e2c\u8a66\u5b8c\u6210\u4e26\u5728Chrome\u4e2d\u555f\u52d5API\uff0c\u5ee3\u544a\u5546\u5c07\u6709\u6642\u9593\u9077\u79fb\u4ed6\u5011\u7684\u670d\u52d9\uff0c\u9810\u8a08\u6b64\u968e\u6bb5\u5c07\u6301\u7e8c\u4e5d\u500b\u6708\u3002\u800c\u5728\u9032\u5165\u7b2c\u4e8c\u968e\u6bb5\u4e4b\u524d\uff0cGoogel\u4ea6\u6703\u4ed4\u7d30\u76e3\u63a7\u63a1\u7528\u7684\u60c5\u6cc1\u548c\u4e86\u89e3\u884c\u696d\u7684\u53cd\u994b\u3002<\/span><\/p>\n

    \u7b2c2\u968e\u6bb5(\u5f9e2023\u5e74\u5e74\u4e2d\u958b\u59cb)\uff1aChrome\u6703\u5728\u672a\u4f86\u7684\u4e09\u500b\u6708\u9010\u6b65\u6dd8\u6c70\u5c0d\u7b2c\u4e09\u65b9Cookies\u7684\u652f\u63f4\uff0c\u4ea6\u5373\u57282023\u5e74\u5e95\u5b8c\u5168\u7d50\u675f\u3002<\/span><\/p>\n

    \u5ee3\u544a\u5546\u5728\u8a08\u5283\u524d\u7684\u9019\u6bb5\u6642\u671f\u53ef\u5617\u8a66\u5c0b\u627e\u5728Cookies\u88ab\u6dd8\u6c70\u6642\u9032\u884c\u8abf\u6574\u7684\u6280\u8853\u89e3\u6c7a\u65b9\u6848\u3001\u5f9e\u5176\u4ed6\u4f86\u6e90\u63d0\u53d6\u6578\u64da\uff0c\u4ee5\u53ca\u5236\u8a02\u6536\u96c6\u7b2c\u4e00\u65b9\u6578\u64da\u7b56\u7565\uff0c\u4f8b\u5982\uff1a\u6703\u54e1\/\u734e\u52f5\u8a08\u5283\uff0c\u5efa\u7acb\u81ea\u5df1\u7684\u5ba2\u6236\u6578\u64da\u5eab\uff0c\u5f9e\u800c\u6e1b\u4f4e\u6dd8\u6c70\u7b2c\u4e09\u65b9Cookies\u5f8c\u5e36\u4f86\u7684\u5f71\u97ff\u3002<\/span><\/p>\n

    Google\u5ee3\u544a\u66f4\u65b0 3\uff1a <\/b><\/h2>\n

    \u5168\u9762\u63a8\u51fa\u7684\u5716\u50cf\u984d\u5916\u8cc7\u8a0a <\/b>(Image Extensions)<\/b><\/h2>\n

    \u76f8\u4fe1\u6709\u5728\u95b1\u8b80\u6211\u5011\u7684\u6587\u7ae0\u6216\u6709\u5728\u4f7f\u7528SEM\u5ee3\u544a\u7684\u4eba\uff0c\u5c0d\u65bcGoogle\u641c\u5c0b\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a(Ads Extensions)\u4e5f\u4e0d\u6703\u964c\u751f\uff0c\u53ef\u4ee5\u70ba\u4f60\u7684\u53d7\u773e\u63d0\u4f9b\u8a73\u7d30\u7684\u8cc7\u8a0a\uff0c\u4ee4\u4f60\u7684\u5ee3\u544a\u66f4\u986f\u773c\u3002<\/span><\/p>\n

    \u8fd1\u65e5Google\u5ee3\u544a\u5716\u50cf\u984d\u5916\u8cc7\u8a0a\u5df2\u5168\u9762\u63a8\u51fa\uff0c\u5ba2\u6236\u88fd\u4f5c\u66f4\u5177\u8996\u89ba\u5438\u5f15\u529b\u7684\u641c\u7d22\u3001\u8cfc\u7269\u548c\u5c55\u793a\u5ee3\u544a\uff0c\u5728\u5ee3\u544a\u6587\u5b57\u4e4b\u5916\u7684\u5143\u7d20\u767c\u63ee\u5275\u610f\uff0c\u5f15\u8d77\u6f5b\u5728\u9867\u5ba2\u8cfc\u8cb7\u7684\u8208\u8da3\u3002<\/span><\/p>\n

    \u5716\u50cf\u984d\u5916\u8cc7\u8a0a (Image Extensions)<\/b><\/h3>\n

    \u5716\u50cf\u984d\u5916\u8cc7\u8a0a\u529f\u80fd\u8b93\u5ee3\u544a\u5ba2\u6236\u4e0a\u8f09\u8207\u95dc\u9375\u5b57\u548c\u73fe\u6709Google\u5ee3\u544a\u7cfb\u5217\u76f8\u95dc\u7684\u5716\u7247\u5230\u73fe\u6709\u7684\u6587\u5b57\u5ee3\u544a\uff0c\u4ee5\u52a0\u5f37\u6587\u5b57\u5ee3\u544a\u8a0a\u606f\u548c\u6548\u679c\uff0c\u5e6b\u52a9\u5ee3\u544a\u5ba2\u6236\u63d0\u5347\u6210\u6548\u3002 <\/span><\/p>\n

    \"google<\/p>\n

    Source: support.google.com<\/span><\/p>\n

    \u52d5\u614b\u5716\u50cf\u984d\u5916\u8cc7\u8a0a (Dynamic Image Extensions)<\/strong><\/h3>\n

    \u540c\u6642Google\u4e5f\u958b\u653e\u4e86\u52d5\u614b\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u529f\u80fd\uff0c\u904b\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0cGoogle\u6703\u81ea\u52d5\u5f9e\u4f60\u5ee3\u544a\u7684\u8457\u9678\u9801\u4e2d\u81ea\u52d5\u9078\u53d6\u76f8\u95dc\u5716\u7247\u5167\u5bb9\uff0c\u4ee5\u914d\u5408\u73fe\u6709\u7684\u641c\u5c0b\u5ee3\u544a\u3002\u5982\u679c\u4f60\u6b63\u5728\u6295\u653e\u52d5\u614b\u641c\u5c0b\u5ee3\u544a (DSA\uff0cDynamic Search Ad)\uff0c\u90a3\u5c31\u4e0d\u80fd\u932f\u904e\u9019\u500b\u529f\u80fd\u4e86\u3002<\/span><\/p>\n

    \u6709\u95dc\u66f4\u591a\u8a73\u7d30\u5716\u50cf\u898f\u683c\u4ee5\u53ca\u4f7f\u7528\u9650\u5236\uff0c\u53ef\u4ee5 <\/span>\u6309\u6b64\u4e86\u89e3<\/a><\/span>!<\/span><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Several Google ads updates have been released last month, including the cryptocurrency advertising policies, push back the plan on eliminating third-party cookies in Chrome, and the image ad extensions feature of the Google ads. Let us walk through these updates one by one together with you!   Google Ads Updates 1: Cryptocurrency Ad Policies Regardless […]<\/p>\n","protected":false},"author":6,"featured_media":20986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-20984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/20984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=20984"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/20984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/20986"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=20984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=20984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=20984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}