{"id":21004,"date":"2021-08-09T14:15:14","date_gmt":"2021-08-09T06:15:14","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21004"},"modified":"2021-08-09T14:15:14","modified_gmt":"2021-08-09T06:15:14","slug":"google-ads-updates-in-july-everything-you-need-to-know-bidding-strategy-keyword-matching-type-strikes-system","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-july-everything-you-need-to-know-bidding-strategy-keyword-matching-type-strikes-system\/","title":{"rendered":"Google\u5ee3\u544a7\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1a\u7af6\u50f9\u7b56\u7565\ufe51\u95dc\u9375\u5b57\u914d\u5c0d\u53ca\u6700\u65b0\u5ee3\u544a\u9055\u898f\u8b66\u544a\u7cfb\u7d71"},"content":{"rendered":"<p>Google\u5728\u4e0a\u534a\u5e74\u5ba3\u5e03\u4e86\u6578\u9805\u6709\u95dc\u5ee3\u544a\u7cfb\u5217\u7684\u66f4\u65b0\uff0c\u73fe\u5728\u7af6\u50f9\u7b56\u7565\u8207\u95dc\u9375\u5b57\u914d\u5c0d\u7684\u66f4\u65b0\u7d42\u65bc\u8981\u5be6\u884c\u4e86\uff0c\u667a\u80fd\u7af6\u50f9\u7b56\u7565\u4e2d\u7684Target CPA\u8207Target ROAS\u5c07\u6703\u88ab\u79fb\u9664\u4e26\u6574\u5408\u5176\u529f\u80fd\u81f3\u5176\u4ed6\u7b56\u7565\uff1b\u800c\u95dc\u9375\u5b57\u914d\u5c0d\u7684Broad Match Modifier\u4e5f\u6b63\u5f0f\u65e5\u843d\u897f\u5c71\u3002\u6b64\u5916\uff0c\u70ba\u4e86\u6253\u64ca\u5c62\u6b21\u9055\u53cd\u5ee3\u544a\u653f\u7b56\u7684\u884c\u70ba\uff0cGoogle\u5728\u904e\u53bb\u76847\u6708\u4efd\u5ba3\u5e03\u5c07\u6703\u521d\u6b65\u6e2c\u8a66\u65b0\u7684\u300c\u56b4\u91cd\u8b66\u544a\u300d\u7cfb\u7d71\u3002\u4f60\u6709\u56e0\u61c9\u9019\u4e9b\u8b8a\u52d5\u91cd\u65b0\u6aa2\u95b1\u4f60\u7684Google\u5ee3\u544a\u5e33\u6236\u4f5c\u51fa\u8abf\u6574\u55ce\uff1f\u8b93\u6211\u5011\u8207\u4f60\u4e00\u8d77\u4e86\u89e3\u5427\uff01<\/p>\n<h2>&nbsp;<\/h2>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 1\uff1a<\/strong><br><strong>\u79fb\u9664Target CPA\u8207Target ROAS<\/strong><\/h2>\n<p>\u6839\u64daGoogle\u5728\u4eca\u5e744\u6708\u4efd\u767c\u5e03\u7684 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10512715?hl=en-GB\">\u516c\u544a<\/a> \u4e2d\uff0cTarget CPA\uff08\u76ee\u6a19\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09\u8207 Target ROAS\uff08\u76ee\u6a19\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387\uff09\u7684\u667a\u80fd\u7af6\u50f9\u7b56\u7565\u6703\u88ab\u79fb\u9664\uff0c\u4e26\u5c07\u5176\u529f\u80fd\u5f15\u5165\u5176\u4ed6\u51fa\u50f9\u7b56\u7565\u3002\u5728\u672a\u4f86\u6578\u661f\u671f\u958b\u59cb\uff0c\u5ee3\u544a\u5546\u5c07\u7121\u6cd5\u7368\u7acb\u9078\u64c7\u4ee5\u4e0a\u5169\u500b\u7af6\u50f9\u7b56\u7565\u4f86\u5275\u5efa\u65b0\u7684\u641c\u5c0b\u5ee3\u544a\u7cfb\u5217\uff0c\u4f46\u73fe\u6709\u7684Target CPA\u548cTarget ROAS\u5ee3\u544a\u7cfb\u5217\u5c07\u6703\u7e7c\u7e8c\u7167\u5e38\u904b\u4f5c\uff0c\u76f4\u81f32022\u5e74Google\u8f49\u7528\u65b0\u683c\u5f0f\u70ba\u6b62\u3002<\/p>\n<h3>\u66f4\u65b0\u5f8c\u7684\u7af6\u50f9\u7b56\u7565<\/h3>\n<p>\u73fe\u5728\u4f60\u70ba\u641c\u5c0b\u5ee3\u544a\u7cfb\u5217\u5efa\u7acb\u65b0\u7684\u7af6\u50f9\u7b56\u7565\u6642\uff0c\u6703\u51fa\u73fe\u4ee5\u4e0b\u9078\u9805\uff1a<\/p>\n<ul>\n<li>\u4f7f\u7528\u201cMaximize Conversions(\u6700\u5927\u5316\u8f49\u5316\u6b21\u6578)\u201d\u7b56\u7565\u6642\uff0c\u53ef\u9078\u64c7\u6dfb\u52a0\u201cTarget CPA\u201d<\/li>\n<li>\u4f7f\u7528\u201cMaximize Conversion Value(\u6700\u5927\u5316\u8f49\u5316\u50f9\u503c)\u201d\u7b56\u7565\u6642\uff0c\u53ef\u9078\u64c7\u6dfb\u52a0\u201cTarget ROAS\u201d<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21006 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july.png\" alt=\"Google ads update bidding strategy\" width=\"800\" height=\"231\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july.png 800w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july-300x87.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july-768x222.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july-18x5.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july-480x139.png 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Source: support.google.com<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21005 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2.png\" alt=\"Google ads update bidding strategy2\" width=\"1600\" height=\"972\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-300x182.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-1024x622.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-768x467.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-1536x933.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-480x292.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>Source: support.google.com<\/p>\n<p>Google\u8868\u793a\u9019\u500b\u66f4\u65b0\u5c0d\u7af6\u50f9\u904b\u4f5c\u65b9\u5f0f\u4e26\u7121\u5f71\u97ff\uff0c\u4f7f\u7528Maximize Conversions (Target CPA)\u7684\u7af6\u50f9\u884c\u70ba\u8207\u4ee5\u5f80\u7684Target CPA\u76f8\u540c\uff1b\u540c\u6a23\u5730\uff0c\u4f7f\u7528Maximize Conversion Value (Target ROAS)\u7684\u7af6\u50f9\u884c\u70ba\u8207\u4ee5\u5f80\u7684Target ROAS\u4e5f\u662f\u4e00\u6a23\u3002&nbsp;<\/p>\n<p>\u5118\u7ba1\u6b64\u6539\u52d5\u672a\u6709\u5c0d\u5ee3\u544a\u5546\u5e36\u4f86\u91cd\u5927\u7684\u5f71\u97ff\uff0c\u53ea\u662f\u9700\u8981\u4f7f\u7528\u5176\u4ed6\u8a2d\u7f6e\u624d\u80fd\u5be6\u73fe\u76ee\u6a19\uff0c\u4f46\u5ee3\u544a\u5546\u4e5f\u61c9\u6aa2\u67e5\u5e33\u6236\u662f\u5426\u8a2d\u7f6e\u5f97\u7576\uff0c\u4e26\u4e86\u89e3\u5404\u7a2e\u7af6\u50f9\u7b56\u7565\u7684\u904b\u4f5c\u65b9\u5f0f\uff0c\u4ee5\u9078\u64c7\u53ca\u512a\u5316\u6700\u80fd\u6eff\u8db3\u5176\u76ee\u6a19\u7684\u7b56\u7565\u3002<\/p>\n<p><\/p>\n<h2><b>Google\u5ee3\u544a\u66f4\u65b0 2\uff1a<br><\/b><strong><span class=\"c4\">\u65e5\u843d\u897f\u5c71\u7684Broad Match Modifier<\/span><\/strong><\/h2>\n<p>\u9084\u8a18\u5f97\u5728\u4eca\u5e742\u6708\u982dGoogle\u767c\u5e03\u7684Google\u95dc\u9375\u5b57\u914d\u5c0d\u5927\u8b8a\u52d5\u55ce\uff1f\u4ee5\u5f80\u6cbf\u7528\u7684\u95dc\u9375\u5b57\u914d\u5c0d\u985e\u578b\u6703\u7531\u56db\u7a2e\u6e1b\u81f3\u4e09\u7a2e\uff0cBroad Match Modifier\u6703\u88ab\u522a\u9664\uff0c\u800cPhrase Match\u4e5f\u6703\u88ab\u66f4\u65b0\u4ee5\u5305\u542bBMM\u7684\u914d\u5c0d\u884c\u70ba\u3002\u73fe\u5728\u904e\u6e21\u671f\u5df2\u7d93\u7d50\u675f\uff0c\u5ee3\u544a\u5546\u7121\u6cd5\u518d\u5275\u5efa\u65b0\u7684BMM\u95dc\u9375\u5b57\uff0c\u4f46\u4ecd\u7136\u53ef\u4ee5\u7de8\u8f2f\u539f\u6709\u7684BMM\u95dc\u9375\u5b57\u5c6c\u6027\uff0c\u4f8b\u5982\u72c0\u614b\u6216\u51fa\u50f9\u3002\u5982\u8981\u4fee\u6539\u95dc\u9375\u5b57\u7684\u6587\u5b57\uff0c\u5247\u9700\u8981\u5c07\u95dc\u9375\u5b57\u914d\u5c0d\u985e\u578b\u5148\u66f4\u6539\u70baPhrase Match\u3002<\/p>\n<h3><strong>\u8f49\u63db\u7684\u6d41\u7a0b<\/strong><\/h3>\n<p>\u7576\u8f49\u63dbBMM\u95dc\u9375\u5b57\u6642\uff0c\u5b83\u6703\u88ab\u522a\u9664\uff0c\u7136\u5f8c\u5728\u6307\u5b9a\u7684\u914d\u5c0d\u985e\u578b\u4e2d\u5275\u5efa\u4e00\u500b\u65b0\u7684\u95dc\u9375\u5b57\uff0c\u800c\u95dc\u9375\u5b57\u7684\u7d71\u8a08\u6578\u64da\u4e5f\u5c07\u5f9e\u982d\u958b\u59cb\uff0c\u4f46\u5ee3\u544a\u5546\u4ecd\u7136\u53ef\u4ee5\u67e5\u770b\u5df2\u522a\u9664BMM\u95dc\u9375\u5b57\u7684\u5ee3\u544a\u6210\u6548\u6578\u64da\u4f5c\u53c3\u8003\u3002<\/p>\n<p>\u70ba\u4e86\u65e5\u5f8c\u80fd\u66f4\u8f15\u9b06\u5730\u7ba1\u7406\u4f60\u7684\u5e33\u6236\uff0cGoogle\u5efa\u8b70\u4f60\u5c07\u91cd\u8907\u7684\u95dc\u9375\u5b57\u6574\u5408\u4e26\u5207\u63db\u70ba\u4e0d\u540c\u7684\u914d\u5c0d\u985e\u578b\u3002\u5927\u5bb6\u53ef\u4ee5\u67e5\u770bGoogle Ads Manager\u7684\u201c\u5efa\u8b70\u201d\u9801\u9762\uff0c\u5982\u67d0\u500b\u95dc\u9375\u5b57\u4e5f\u4ee5Phrase Match\u7684\u5f62\u5f0f\u5b58\u5728\u65bc\u540c\u4e00\u5ee3\u544a\u7d44\u4e2d\uff0c\u9801\u9762\u4e0a\u6703\u986f\u793a\u300c\u79fb\u9664\u591a\u9918\u95dc\u9375\u5b57\u300d\u7684\u5efa\u8b70\u3002\u540c\u6642\u70ba\u4e86\u65b9\u4fbf\u4f60\u5c07BMM\u95dc\u9375\u5b57\u8f49\u63db\u81f3\u5176\u4ed6\u914d\u5c0d\u985e\u578b\uff0c\u5728 Google Ads \u8207\u300cGoogle Ads Editor\u300d\u5167\u4e5f\u65b0\u589e\u4e86\u4e0d\u540c\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u8a73\u60c5\u53ef\u67e5\u770b\u516c\u544a\u4e2d\u7684 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10286719#zippy=%2Cshould-i-convert-my-bmm-keywords-to-phrase-match\">\u6b64\u6587<\/a>!<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21007 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3.png\" alt=\"Google ads update Keyword Matching type\" width=\"1600\" height=\"1000\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-300x188.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-1024x640.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-768x480.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-1536x960.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-480x300.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p class=\"c2\"><span class=\"c0\">Source: support.google.com<\/span><\/p>\n<p>\u5982\u679c\u4f60\u9084\u672a\u56e0\u61c9\u65b0\u7684\u914d\u5c0d\u65b9\u5f0f\u6574\u7406\u4f60\u7684\u95dc\u9375\u5b57\uff0c\u5efa\u8b70\u4f60\u76e1\u5feb\u884c\u52d5\uff0c\u4ee5\u76e1\u65e9\u958b\u59cb\u6536\u96c6\u65b0\u7684\u95dc\u9375\u5b57\u7d71\u8a08\u6578\u64da\uff0c\u76e3\u5bdf\u5ee3\u544a\u6210\u6548\uff0c\u56e0\u61c9\u6d41\u91cf\u8b8a\u52d5\u800c\u4f5c\u51fa\u8abf\u6574\u3002\u8207\u6b64\u540c\u6642\uff0c\u5b9a\u671f\u67e5\u770b\u300c\u65b0\u589e\u95dc\u9375\u5b57\u300d\u7684\u5efa\u8b70\uff0c\u53ef\u52a9\u4f60\u7dad\u6301\u95dc\u9375\u5b57\u7684\u8986\u84cb\u7387\u3002<\/p>\n<p><\/p>\n<h2><b>Google\u5ee3\u544a\u66f4\u65b0 3\uff1a <br>\u4e09\u7d1a\u56b4\u91cd\u8b66\u544a\u7cfb\u7d71<br><\/b><\/h2>\n<p>Google\u5728\u4e0a\u500b\u6708(7\u6708)\u767c\u5e03\u4e86\u4e00\u7bc7 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10957124?hl=en\">\u516c\u544a<\/a> \uff0c\u70ba\u4e86\u63d0\u4f9b\u53ef\u9760\u7684\u5ee3\u544a\u9ad4\u9a57\u7d66\u7528\u6236\u8207\u5ee3\u544a\u5546\uff0cGoogle\u5236\u8a02\u4e86\u65b0\u7684\u300c\u56b4\u91cd\u8b66\u544a\u300d\u7cfb\u7d71\uff0c\u4e26\u5373\u5c07\u9032\u884c\u521d\u6b65\u6e2c\u8a66\u8a08\u5283\u3002\u900f\u904e\u66ab\u505c\u5c62\u6b21\u9055\u898f\u7684\u5ee3\u544a\u5e33\u6236\uff0c\u4ee5\u6253\u64ca\u9055\u53cd\u5ee3\u544a\u653f\u7b56\u7684\u884c\u70ba\u3002<span class=\"c0\">&nbsp;a new &#8216;strikes&#8217; system, and is about to conduct a preliminary test implementation by suspending advertising accounts with repeat violations to combat behaviors that go against the policies.<\/span><\/p>\n<p>\u65b0\u7cfb\u7d71\u7684\u6d88\u606f\u767c\u5e03\u5f8c\u5f15\u8d77\u4e86\u5ee3\u544a\u5546\u7684\u95dc\u6ce8\uff0c\u56e0\u70baGoogle\u7cfb\u7d71\u66fe\u6709\u4e0d\u5c11\u932f\u8aa4\u5730\u5c07\u5ee3\u544a\u5167\u5bb9\u6a19\u8a18\u70ba\u9055\u53cd\u653f\u7b56\u7684\u60c5\u6cc1\u767c\u751f\uff0c\u4e0d\u7981\u4ee4\u4eba\u64d4\u5fc3\u5ee3\u544a\u5e33\u6236\u6703\u5426\u56e0\u9019\u4e9b\u7cfb\u7d71\u932f\u8aa4\u800c\u906d\u53d7\u66ab\u505c\u8655\u5206\u3002Google\u4ea6\u6709\u5217\u660e\u4e86\u4e00\u4e9b\u5236\u8861\u63aa\u65bd\uff0c\u4ee5\u78ba\u4fdd\u771f\u6b63\u9055\u53cd\u653f\u7b56\u7684\u5e33\u6236\u624d\u6703\u53d7\u5230\u8655\u7f70\u3002<\/p>\n<p class=\"c2\">\u65b0\u7cfb\u7d71\u5c07\u65bc\u4eca\u5e749\u6708\u958b\u59cb\u9032\u884c\u6e2c\u8a66\uff0c\u76ee\u524d\u521d\u6b65\u8a08\u5283\u53ea\u5305\u62ec\u4ee5\u4e0b\u4e09\u985e\uff1a\u300c\u4fc3\u6210\u6b3a\u8a50\u884c\u70ba\u300d\u3001\u300c\u672a\u7d93\u6279\u51c6\u7684\u85e5\u7269\u300d\u53ca\u300c\u5371\u96aa\u7522\u54c1\u6216\u670d\u52d9\u300d\uff0c\u4efb\u4f55\u5ee3\u544a\u5ba2\u6236\u9055\u53cd\u4ee5\u4e0a\u653f\u7b56\u5c07\u6703\u6536\u5230\u8b66\u544a\u548c&nbsp;<span class=\"c8\">\u56b4\u91cd\u8b66\u544a\u3002<\/span>\u5176\u5be6\u9019\u985e\u5ee3\u544a\u4e00\u76f4\u90fd\u88ab\u7981\u6b62\uff0c<span class=\"c0\">&nbsp;\u4f46\u73fe\u5728\u8655\u7f70\u7684\u65b9\u5f0f\u6703\u96a8\u8457\u6536\u5230\u56b4\u91cd\u8b66\u544a\u7684\u6b21\u6578\u800c\u589e\u52a0\u3002<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">\u4f46\u5982\u679c\u7cfb\u7d71\u5075\u6e2c\u5230\u5176\u4ed6\u56b4\u91cd\u9055\u898f\u554f\u984c\uff0c\u4f8b\u5982\uff1a\u900f\u904e\u5efa\u7acb\u65b0\u5e33\u6236\uff0c\u907f\u904e\u591a\u6b21\u56b4\u91cd\u8b66\u544a\u3001\u4eff\u5192\u8a50\u9a19\u3001\u6216\u4f5c\u865b\u5047\u9673\u8ff0\uff0c\u5e33\u6236\u6703\u88ab\u5373\u6642\u66ab\u505c\u3002<\/span><\/p>\n<h3><strong>\u56b4\u91cd\u8b66\u544a\u7cfb\u7d71\u7684\u904b\u4f5c\u65b9\u5f0f<\/strong><\/h3>\n<p>\u7c21\u55ae\u4f86\u8aaa\uff0c\u7576\u5ee3\u544a\u5167\u5bb9\u9055\u898f\u6536\u5230\u8b66\u544a\u5f8c\uff0c\u5ee3\u544a\u6703\u88ab\u79fb\u9664\uff1b\u7576\u5ee3\u544a\u5e33\u6236\u65bc\u6536\u5230\u8b66\u544a\u5f8c90\u5929\u5167\u518d\u6b21\u9055\u53cd\u540c\u4e00\u653f\u7b56\uff0c\u4fbf\u6703\u6536\u5230\u7b2c\u4e00\u6b21\u56b4\u91cd\u8b66\u544a\uff0c\u5e33\u6236\u6703\u88ab\u51cd\u7d503\u5929\uff1b\u65bc\u7b2c\u4e00\u6b21\u56b4\u91cd\u8b66\u544a\u5f8c90\u5929\u5167\u518d\u6b21\u9055\u898f\uff0c\u4fbf\u6703\u6536\u5230\u7b2c\u4e8c\u6b21\u56b4\u91cd\u8b66\u544a\uff0c\u5e33\u6236\u6703\u88ab\u51cd\u7d50\u505c7\u5929\uff1b\u540c\u6a23\u65bc90\u5929\u5167\u518d\u6b21\u9055\u898f\uff0c\u4fbf\u6703\u9762\u81e8\u7b2c\u4e09\u6b21\u56b4\u91cd\u8b66\u544a\uff0c\u5e33\u6236\u5c07\u6703\u88ab\u66ab\u505c\u3002\u56b4\u91cd\u8b66\u544a\u53ea\u6703\u4fdd\u755990\u5929\uff0c\u5982\u5e33\u6236\u6c92\u6709\u5176\u4ed6\u9055\u898f\u884c\u70ba\uff0c\u5c31\u6703\u8996\u70ba\u8a18\u9304\u826f\u597d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21008 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4.png\" alt=\"Google ads updates\" width=\"1019\" height=\"608\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4.png 1019w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4-300x179.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4-768x458.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4-480x286.png 480w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p><span class=\"c0\">Source: support.google.com<\/span><\/p>\n<p class=\"c2\">\u8acb\u8a18\u4f4f\uff0c\u5ee3\u544a\u5ba2\u6236\u4ecd\u53ef\u5c31\u4efb\u4f55\u653f\u7b56\u57f7\u884c\u6c7a\u5b9a\u63d0\u51fa\u4e0a\u8a34\uff0c\u5982\u679c\u4efb\u4f55\u4e00\u500b\u8b66\u544a\u88ab\u6210\u529f\u7533\u8a34\u70ba\u88ab\u932f\u8aa4\u6a19\u8a18\u70ba\u9055\u898f\uff0c\u8a72\u8b66\u544a\u5c07\u88ab\u522a\u9664\u4e26\u4e14\u4e0d\u6703\u88ab\u8a08\u7b97\u5728\u5167\u3002<\/p>\n<p class=\"c1\"><\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In the first half of the year, Google announced several updates to advertising campaigns. Now, the update for bidding strategy and keyword matching is finally about to be implemented. Target CPA and Target ROAS in the smart bidding strategy will be removed and their functions will be integrated into other strategies. The Broad Match Modifier(BMM) [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-21004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21004"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21018"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}