{"id":21004,"date":"2021-08-09T14:15:14","date_gmt":"2021-08-09T06:15:14","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21004"},"modified":"2021-08-09T14:15:14","modified_gmt":"2021-08-09T06:15:14","slug":"google-ads-updates-in-july-everything-you-need-to-know-bidding-strategy-keyword-matching-type-strikes-system","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-july-everything-you-need-to-know-bidding-strategy-keyword-matching-type-strikes-system\/","title":{"rendered":"Google\u5ee3\u544a7\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1a\u7af6\u50f9\u7b56\u7565\ufe51\u95dc\u9375\u5b57\u914d\u5c0d\u53ca\u6700\u65b0\u5ee3\u544a\u9055\u898f\u8b66\u544a\u7cfb\u7d71"},"content":{"rendered":"<p>Google\u5728\u4e0a\u534a\u5e74\u5ba3\u5e03\u4e86\u6578\u9805\u6709\u95dc\u5ee3\u544a\u7cfb\u5217\u7684\u66f4\u65b0\uff0c\u73fe\u5728\u7af6\u50f9\u7b56\u7565\u8207\u95dc\u9375\u5b57\u914d\u5c0d\u7684\u66f4\u65b0\u7d42\u65bc\u8981\u5be6\u884c\u4e86\uff0c\u667a\u80fd\u7af6\u50f9\u7b56\u7565\u4e2d\u7684Target CPA\u8207Target ROAS\u5c07\u6703\u88ab\u79fb\u9664\u4e26\u6574\u5408\u5176\u529f\u80fd\u81f3\u5176\u4ed6\u7b56\u7565\uff1b\u800c\u95dc\u9375\u5b57\u914d\u5c0d\u7684Broad Match Modifier\u4e5f\u6b63\u5f0f\u65e5\u843d\u897f\u5c71\u3002\u6b64\u5916\uff0c\u70ba\u4e86\u6253\u64ca\u5c62\u6b21\u9055\u53cd\u5ee3\u544a\u653f\u7b56\u7684\u884c\u70ba\uff0cGoogle\u5728\u904e\u53bb\u76847\u6708\u4efd\u5ba3\u5e03\u5c07\u6703\u521d\u6b65\u6e2c\u8a66\u65b0\u7684\u300c\u56b4\u91cd\u8b66\u544a\u300d\u7cfb\u7d71\u3002\u4f60\u6709\u56e0\u61c9\u9019\u4e9b\u8b8a\u52d5\u91cd\u65b0\u6aa2\u95b1\u4f60\u7684Google\u5ee3\u544a\u5e33\u6236\u4f5c\u51fa\u8abf\u6574\u55ce\uff1f\u8b93\u6211\u5011\u8207\u4f60\u4e00\u8d77\u4e86\u89e3\u5427\uff01<\/p>\n<h2>&nbsp;<\/h2>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 1\uff1a<\/strong><br><strong>\u79fb\u9664Target CPA\u8207Target ROAS<\/strong><\/h2>\n<p>\u6839\u64daGoogle\u5728\u4eca\u5e744\u6708\u4efd\u767c\u5e03\u7684 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10512715?hl=en-GB\">\u516c\u544a<\/a> \u4e2d\uff0cTarget CPA\uff08\u76ee\u6a19\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09\u8207 Target ROAS\uff08\u76ee\u6a19\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387\uff09\u7684\u667a\u80fd\u7af6\u50f9\u7b56\u7565\u6703\u88ab\u79fb\u9664\uff0c\u4e26\u5c07\u5176\u529f\u80fd\u5f15\u5165\u5176\u4ed6\u51fa\u50f9\u7b56\u7565\u3002\u5728\u672a\u4f86\u6578\u661f\u671f\u958b\u59cb\uff0c\u5ee3\u544a\u5546\u5c07\u7121\u6cd5\u7368\u7acb\u9078\u64c7\u4ee5\u4e0a\u5169\u500b\u7af6\u50f9\u7b56\u7565\u4f86\u5275\u5efa\u65b0\u7684\u641c\u5c0b\u5ee3\u544a\u7cfb\u5217\uff0c\u4f46\u73fe\u6709\u7684Target CPA\u548cTarget ROAS\u5ee3\u544a\u7cfb\u5217\u5c07\u6703\u7e7c\u7e8c\u7167\u5e38\u904b\u4f5c\uff0c\u76f4\u81f32022\u5e74Google\u8f49\u7528\u65b0\u683c\u5f0f\u70ba\u6b62\u3002<\/p>\n<h3>\u66f4\u65b0\u5f8c\u7684\u7af6\u50f9\u7b56\u7565<\/h3>\n<p>\u73fe\u5728\u4f60\u70ba\u641c\u5c0b\u5ee3\u544a\u7cfb\u5217\u5efa\u7acb\u65b0\u7684\u7af6\u50f9\u7b56\u7565\u6642\uff0c\u6703\u51fa\u73fe\u4ee5\u4e0b\u9078\u9805\uff1a<\/p>\n<ul>\n<li>\u4f7f\u7528\u201cMaximize Conversions(\u6700\u5927\u5316\u8f49\u5316\u6b21\u6578)\u201d\u7b56\u7565\u6642\uff0c\u53ef\u9078\u64c7\u6dfb\u52a0\u201cTarget CPA\u201d<\/li>\n<li>\u4f7f\u7528\u201cMaximize Conversion Value(\u6700\u5927\u5316\u8f49\u5316\u50f9\u503c)\u201d\u7b56\u7565\u6642\uff0c\u53ef\u9078\u64c7\u6dfb\u52a0\u201cTarget ROAS\u201d<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21006 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july.png\" alt=\"Google ads update bidding strategy\" width=\"800\" height=\"231\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july.png 800w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july-300x87.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july-768x222.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july-18x5.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july-480x139.png 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Source: support.google.com<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21005 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2.png\" alt=\"Google ads update bidding strategy2\" width=\"1600\" height=\"972\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-300x182.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-1024x622.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-768x467.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-1536x933.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july2-480x292.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>Source: support.google.com<\/p>\n<p>Google\u8868\u793a\u9019\u500b\u66f4\u65b0\u5c0d\u7af6\u50f9\u904b\u4f5c\u65b9\u5f0f\u4e26\u7121\u5f71\u97ff\uff0c\u4f7f\u7528Maximize Conversions (Target CPA)\u7684\u7af6\u50f9\u884c\u70ba\u8207\u4ee5\u5f80\u7684Target CPA\u76f8\u540c\uff1b\u540c\u6a23\u5730\uff0c\u4f7f\u7528Maximize Conversion Value (Target ROAS)\u7684\u7af6\u50f9\u884c\u70ba\u8207\u4ee5\u5f80\u7684Target ROAS\u4e5f\u662f\u4e00\u6a23\u3002&nbsp;<\/p>\n<p>\u5118\u7ba1\u6b64\u6539\u52d5\u672a\u6709\u5c0d\u5ee3\u544a\u5546\u5e36\u4f86\u91cd\u5927\u7684\u5f71\u97ff\uff0c\u53ea\u662f\u9700\u8981\u4f7f\u7528\u5176\u4ed6\u8a2d\u7f6e\u624d\u80fd\u5be6\u73fe\u76ee\u6a19\uff0c\u4f46\u5ee3\u544a\u5546\u4e5f\u61c9\u6aa2\u67e5\u5e33\u6236\u662f\u5426\u8a2d\u7f6e\u5f97\u7576\uff0c\u4e26\u4e86\u89e3\u5404\u7a2e\u7af6\u50f9\u7b56\u7565\u7684\u904b\u4f5c\u65b9\u5f0f\uff0c\u4ee5\u9078\u64c7\u53ca\u512a\u5316\u6700\u80fd\u6eff\u8db3\u5176\u76ee\u6a19\u7684\u7b56\u7565\u3002<\/p>\n<p><\/p>\n<h2><b>Google\u5ee3\u544a\u66f4\u65b0 2\uff1a<br><\/b><strong><span class=\"c4\">\u65e5\u843d\u897f\u5c71\u7684Broad Match Modifier<\/span><\/strong><\/h2>\n<p>\u9084\u8a18\u5f97\u5728\u4eca\u5e742\u6708\u982dGoogle\u767c\u5e03\u7684Google\u95dc\u9375\u5b57\u914d\u5c0d\u5927\u8b8a\u52d5\u55ce\uff1f\u4ee5\u5f80\u6cbf\u7528\u7684\u95dc\u9375\u5b57\u914d\u5c0d\u985e\u578b\u6703\u7531\u56db\u7a2e\u6e1b\u81f3\u4e09\u7a2e\uff0cBroad Match Modifier\u6703\u88ab\u522a\u9664\uff0c\u800cPhrase Match\u4e5f\u6703\u88ab\u66f4\u65b0\u4ee5\u5305\u542bBMM\u7684\u914d\u5c0d\u884c\u70ba\u3002\u73fe\u5728\u904e\u6e21\u671f\u5df2\u7d93\u7d50\u675f\uff0c\u5ee3\u544a\u5546\u7121\u6cd5\u518d\u5275\u5efa\u65b0\u7684BMM\u95dc\u9375\u5b57\uff0c\u4f46\u4ecd\u7136\u53ef\u4ee5\u7de8\u8f2f\u539f\u6709\u7684BMM\u95dc\u9375\u5b57\u5c6c\u6027\uff0c\u4f8b\u5982\u72c0\u614b\u6216\u51fa\u50f9\u3002\u5982\u8981\u4fee\u6539\u95dc\u9375\u5b57\u7684\u6587\u5b57\uff0c\u5247\u9700\u8981\u5c07\u95dc\u9375\u5b57\u914d\u5c0d\u985e\u578b\u5148\u66f4\u6539\u70baPhrase Match\u3002<\/p>\n<h3><strong>\u8f49\u63db\u7684\u6d41\u7a0b<\/strong><\/h3>\n<p>\u7576\u8f49\u63dbBMM\u95dc\u9375\u5b57\u6642\uff0c\u5b83\u6703\u88ab\u522a\u9664\uff0c\u7136\u5f8c\u5728\u6307\u5b9a\u7684\u914d\u5c0d\u985e\u578b\u4e2d\u5275\u5efa\u4e00\u500b\u65b0\u7684\u95dc\u9375\u5b57\uff0c\u800c\u95dc\u9375\u5b57\u7684\u7d71\u8a08\u6578\u64da\u4e5f\u5c07\u5f9e\u982d\u958b\u59cb\uff0c\u4f46\u5ee3\u544a\u5546\u4ecd\u7136\u53ef\u4ee5\u67e5\u770b\u5df2\u522a\u9664BMM\u95dc\u9375\u5b57\u7684\u5ee3\u544a\u6210\u6548\u6578\u64da\u4f5c\u53c3\u8003\u3002<\/p>\n<p>\u70ba\u4e86\u65e5\u5f8c\u80fd\u66f4\u8f15\u9b06\u5730\u7ba1\u7406\u4f60\u7684\u5e33\u6236\uff0cGoogle\u5efa\u8b70\u4f60\u5c07\u91cd\u8907\u7684\u95dc\u9375\u5b57\u6574\u5408\u4e26\u5207\u63db\u70ba\u4e0d\u540c\u7684\u914d\u5c0d\u985e\u578b\u3002\u5927\u5bb6\u53ef\u4ee5\u67e5\u770bGoogle Ads Manager\u7684\u201c\u5efa\u8b70\u201d\u9801\u9762\uff0c\u5982\u67d0\u500b\u95dc\u9375\u5b57\u4e5f\u4ee5Phrase Match\u7684\u5f62\u5f0f\u5b58\u5728\u65bc\u540c\u4e00\u5ee3\u544a\u7d44\u4e2d\uff0c\u9801\u9762\u4e0a\u6703\u986f\u793a\u300c\u79fb\u9664\u591a\u9918\u95dc\u9375\u5b57\u300d\u7684\u5efa\u8b70\u3002\u540c\u6642\u70ba\u4e86\u65b9\u4fbf\u4f60\u5c07BMM\u95dc\u9375\u5b57\u8f49\u63db\u81f3\u5176\u4ed6\u914d\u5c0d\u985e\u578b\uff0c\u5728 Google Ads \u8207\u300cGoogle Ads Editor\u300d\u5167\u4e5f\u65b0\u589e\u4e86\u4e0d\u540c\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u8a73\u60c5\u53ef\u67e5\u770b\u516c\u544a\u4e2d\u7684 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10286719#zippy=%2Cshould-i-convert-my-bmm-keywords-to-phrase-match\">\u6b64\u6587<\/a>!<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21007 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3.png\" alt=\"Google ads update Keyword Matching type\" width=\"1600\" height=\"1000\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-300x188.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-1024x640.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-768x480.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-1536x960.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july3-480x300.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p class=\"c2\"><span class=\"c0\">Source: support.google.com<\/span><\/p>\n<p>\u5982\u679c\u4f60\u9084\u672a\u56e0\u61c9\u65b0\u7684\u914d\u5c0d\u65b9\u5f0f\u6574\u7406\u4f60\u7684\u95dc\u9375\u5b57\uff0c\u5efa\u8b70\u4f60\u76e1\u5feb\u884c\u52d5\uff0c\u4ee5\u76e1\u65e9\u958b\u59cb\u6536\u96c6\u65b0\u7684\u95dc\u9375\u5b57\u7d71\u8a08\u6578\u64da\uff0c\u76e3\u5bdf\u5ee3\u544a\u6210\u6548\uff0c\u56e0\u61c9\u6d41\u91cf\u8b8a\u52d5\u800c\u4f5c\u51fa\u8abf\u6574\u3002\u8207\u6b64\u540c\u6642\uff0c\u5b9a\u671f\u67e5\u770b\u300c\u65b0\u589e\u95dc\u9375\u5b57\u300d\u7684\u5efa\u8b70\uff0c\u53ef\u52a9\u4f60\u7dad\u6301\u95dc\u9375\u5b57\u7684\u8986\u84cb\u7387\u3002<\/p>\n<p><\/p>\n<h2><b>Google\u5ee3\u544a\u66f4\u65b0 3\uff1a <br>\u4e09\u7d1a\u56b4\u91cd\u8b66\u544a\u7cfb\u7d71<br><\/b><\/h2>\n<p>Google\u5728\u4e0a\u500b\u6708(7\u6708)\u767c\u5e03\u4e86\u4e00\u7bc7 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10957124?hl=en\">\u516c\u544a<\/a> \uff0c\u70ba\u4e86\u63d0\u4f9b\u53ef\u9760\u7684\u5ee3\u544a\u9ad4\u9a57\u7d66\u7528\u6236\u8207\u5ee3\u544a\u5546\uff0cGoogle\u5236\u8a02\u4e86\u65b0\u7684\u300c\u56b4\u91cd\u8b66\u544a\u300d\u7cfb\u7d71\uff0c\u4e26\u5373\u5c07\u9032\u884c\u521d\u6b65\u6e2c\u8a66\u8a08\u5283\u3002\u900f\u904e\u66ab\u505c\u5c62\u6b21\u9055\u898f\u7684\u5ee3\u544a\u5e33\u6236\uff0c\u4ee5\u6253\u64ca\u9055\u53cd\u5ee3\u544a\u653f\u7b56\u7684\u884c\u70ba\u3002<span class=\"c0\">&nbsp;a new &#8216;strikes&#8217; system, and is about to conduct a preliminary test implementation by suspending advertising accounts with repeat violations to combat behaviors that go against the policies.<\/span><\/p>\n<p>\u65b0\u7cfb\u7d71\u7684\u6d88\u606f\u767c\u5e03\u5f8c\u5f15\u8d77\u4e86\u5ee3\u544a\u5546\u7684\u95dc\u6ce8\uff0c\u56e0\u70baGoogle\u7cfb\u7d71\u66fe\u6709\u4e0d\u5c11\u932f\u8aa4\u5730\u5c07\u5ee3\u544a\u5167\u5bb9\u6a19\u8a18\u70ba\u9055\u53cd\u653f\u7b56\u7684\u60c5\u6cc1\u767c\u751f\uff0c\u4e0d\u7981\u4ee4\u4eba\u64d4\u5fc3\u5ee3\u544a\u5e33\u6236\u6703\u5426\u56e0\u9019\u4e9b\u7cfb\u7d71\u932f\u8aa4\u800c\u906d\u53d7\u66ab\u505c\u8655\u5206\u3002Google\u4ea6\u6709\u5217\u660e\u4e86\u4e00\u4e9b\u5236\u8861\u63aa\u65bd\uff0c\u4ee5\u78ba\u4fdd\u771f\u6b63\u9055\u53cd\u653f\u7b56\u7684\u5e33\u6236\u624d\u6703\u53d7\u5230\u8655\u7f70\u3002<\/p>\n<p class=\"c2\">\u65b0\u7cfb\u7d71\u5c07\u65bc\u4eca\u5e749\u6708\u958b\u59cb\u9032\u884c\u6e2c\u8a66\uff0c\u76ee\u524d\u521d\u6b65\u8a08\u5283\u53ea\u5305\u62ec\u4ee5\u4e0b\u4e09\u985e\uff1a\u300c\u4fc3\u6210\u6b3a\u8a50\u884c\u70ba\u300d\u3001\u300c\u672a\u7d93\u6279\u51c6\u7684\u85e5\u7269\u300d\u53ca\u300c\u5371\u96aa\u7522\u54c1\u6216\u670d\u52d9\u300d\uff0c\u4efb\u4f55\u5ee3\u544a\u5ba2\u6236\u9055\u53cd\u4ee5\u4e0a\u653f\u7b56\u5c07\u6703\u6536\u5230\u8b66\u544a\u548c&nbsp;<span class=\"c8\">\u56b4\u91cd\u8b66\u544a\u3002<\/span>\u5176\u5be6\u9019\u985e\u5ee3\u544a\u4e00\u76f4\u90fd\u88ab\u7981\u6b62\uff0c<span class=\"c0\">&nbsp;\u4f46\u73fe\u5728\u8655\u7f70\u7684\u65b9\u5f0f\u6703\u96a8\u8457\u6536\u5230\u56b4\u91cd\u8b66\u544a\u7684\u6b21\u6578\u800c\u589e\u52a0\u3002<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">\u4f46\u5982\u679c\u7cfb\u7d71\u5075\u6e2c\u5230\u5176\u4ed6\u56b4\u91cd\u9055\u898f\u554f\u984c\uff0c\u4f8b\u5982\uff1a\u900f\u904e\u5efa\u7acb\u65b0\u5e33\u6236\uff0c\u907f\u904e\u591a\u6b21\u56b4\u91cd\u8b66\u544a\u3001\u4eff\u5192\u8a50\u9a19\u3001\u6216\u4f5c\u865b\u5047\u9673\u8ff0\uff0c\u5e33\u6236\u6703\u88ab\u5373\u6642\u66ab\u505c\u3002<\/span><\/p>\n<h3><strong>\u56b4\u91cd\u8b66\u544a\u7cfb\u7d71\u7684\u904b\u4f5c\u65b9\u5f0f<\/strong><\/h3>\n<p>\u7c21\u55ae\u4f86\u8aaa\uff0c\u7576\u5ee3\u544a\u5167\u5bb9\u9055\u898f\u6536\u5230\u8b66\u544a\u5f8c\uff0c\u5ee3\u544a\u6703\u88ab\u79fb\u9664\uff1b\u7576\u5ee3\u544a\u5e33\u6236\u65bc\u6536\u5230\u8b66\u544a\u5f8c90\u5929\u5167\u518d\u6b21\u9055\u53cd\u540c\u4e00\u653f\u7b56\uff0c\u4fbf\u6703\u6536\u5230\u7b2c\u4e00\u6b21\u56b4\u91cd\u8b66\u544a\uff0c\u5e33\u6236\u6703\u88ab\u51cd\u7d503\u5929\uff1b\u65bc\u7b2c\u4e00\u6b21\u56b4\u91cd\u8b66\u544a\u5f8c90\u5929\u5167\u518d\u6b21\u9055\u898f\uff0c\u4fbf\u6703\u6536\u5230\u7b2c\u4e8c\u6b21\u56b4\u91cd\u8b66\u544a\uff0c\u5e33\u6236\u6703\u88ab\u51cd\u7d50\u505c7\u5929\uff1b\u540c\u6a23\u65bc90\u5929\u5167\u518d\u6b21\u9055\u898f\uff0c\u4fbf\u6703\u9762\u81e8\u7b2c\u4e09\u6b21\u56b4\u91cd\u8b66\u544a\uff0c\u5e33\u6236\u5c07\u6703\u88ab\u66ab\u505c\u3002\u56b4\u91cd\u8b66\u544a\u53ea\u6703\u4fdd\u755990\u5929\uff0c\u5982\u5e33\u6236\u6c92\u6709\u5176\u4ed6\u9055\u898f\u884c\u70ba\uff0c\u5c31\u6703\u8996\u70ba\u8a18\u9304\u826f\u597d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21008 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4.png\" alt=\"Google ads updates\" width=\"1019\" height=\"608\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4.png 1019w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4-300x179.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4-768x458.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2021\/08\/google-ad-updates-july4-480x286.png 480w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p><span class=\"c0\">Source: support.google.com<\/span><\/p>\n<p class=\"c2\">\u8acb\u8a18\u4f4f\uff0c\u5ee3\u544a\u5ba2\u6236\u4ecd\u53ef\u5c31\u4efb\u4f55\u653f\u7b56\u57f7\u884c\u6c7a\u5b9a\u63d0\u51fa\u4e0a\u8a34\uff0c\u5982\u679c\u4efb\u4f55\u4e00\u500b\u8b66\u544a\u88ab\u6210\u529f\u7533\u8a34\u70ba\u88ab\u932f\u8aa4\u6a19\u8a18\u70ba\u9055\u898f\uff0c\u8a72\u8b66\u544a\u5c07\u88ab\u522a\u9664\u4e26\u4e14\u4e0d\u6703\u88ab\u8a08\u7b97\u5728\u5167\u3002<\/p>\n<p class=\"c1\"><\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In the first half of the year, Google announced several updates to advertising campaigns. Now, the update for bidding strategy and keyword matching is finally about to be implemented. Target CPA and Target ROAS in the smart bidding strategy will be removed and their functions will be integrated into other strategies. The Broad Match Modifier(BMM) [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-21004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"In the first half of the year, Google announced several updates to advertising campaigns. Now, the update for bidding strategy and keyword matching is finally about to be implemented. Target CPA and Target ROAS in the smart bidding strategy will be removed and their functions will be integrated into other strategies. The Broad Match Modifier(BMM)\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Terrence Chung\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-july-everything-you-need-to-know-bidding-strategy-keyword-matching-type-strikes-system\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"zh_HK\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Kick Ads -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Ads Updates in July (Everything You Need To Know): Bidding Strategy, Keyword Matching Type, Strikes System - Kick Ads\" \/>\n\t\t<meta property=\"og:description\" content=\"In the first half of the year, Google announced several updates to advertising campaigns. Now, the update for bidding strategy and keyword matching is finally about to be implemented. Target CPA and Target ROAS in the smart bidding strategy will be removed and their functions will be integrated into other strategies. The Broad Match Modifier(BMM)\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-july-everything-you-need-to-know-bidding-strategy-keyword-matching-type-strikes-system\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-08-09T06:15:14+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-08-09T06:15:14+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google Ads Updates in July (Everything You Need To Know): Bidding Strategy, Keyword Matching Type, Strikes System - Kick Ads\" \/>\n\t\t<meta name=\"twitter:description\" content=\"In the first half of the year, Google announced several updates to advertising campaigns. 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