{"id":21102,"date":"2024-01-17T11:05:56","date_gmt":"2024-01-17T03:05:56","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21102"},"modified":"2024-01-17T11:05:56","modified_gmt":"2024-01-17T03:05:56","slug":"better-analysis-on-website-traffic-channel-grouping-definition","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/better-analysis-on-website-traffic-channel-grouping-definition\/","title":{"rendered":"\u5206\u6790\u53ca\u4e86\u89e3\u7db2\u7ad9\u6d41\u91cf\uff1aGA4 Channel Grouping\u5b9a\u7fa9\u00a0"},"content":{"rendered":"

Google Analytics\u7684\u4e00\u500b\u4e3b\u8981\u76ee\u6a19\u662f\u8b58\u5225\u51fa\u6700\u6709\u6548\u7372\u53d6\u65b0\u5ba2\u6236\u6216\u6d41\u91cf\u7684\u6e20\u9053\u3001\u5ee3\u544a\u6d3b\u52d5\u548c\u5167\u5bb9\u3002\u70ba\u4e86\u6c7a\u5b9a\u5982\u4f55\u5206\u914d\u8cc7\u6e90\u6216\u71df\u92b7\u9810\u7b97\u4ee5\u7372\u5f97\u66f4\u597d\u7684\u6295\u8cc7\u56de\u5831\u7387\uff0c\u6211\u5011\u5fc5\u9808\u4e86\u89e3\u6bcf\u500b\u6e20\u9053\u7684\u6d41\u91cf\u8cea\u7d20\u3002 <\/span><\/p>\n

\u5728\u6211\u53e6\u4e00\u7bc7\u6587\u7ae0<\/span>2023 \u5be6\u6230GA4\u6559\u5b78\uff1a\u5f9e\u57fa\u790e\u5230\u9ad8\u7d1a\u8a2d\u5b9a\u7acb\u523b\u4e0a\u624bGoogle Analytics 4<\/span><\/a>\u4e2d\u63d0\u5230\uff0c\u4f60\u53ef\u4ee5\u5728 Google Analytics 4 \u7684 Acquisition \u4e2d\u4e86\u89e3\u6d41\u91cf\u8cea\u7d20\u3002<\/span><\/p>\n

\"GA4ChannelGrouping\"<\/p>\n

\u00a0<\/h2>\n

\u4e86\u89e3\u6d41\u91cf\u53ef\u80fd\u6709\u4e9b\u8907\u96dc\uff0c\u4f46\u6700\u5feb\u6377\u3001\u6700\u7c21\u55ae\u7684\u65b9\u6cd5\u662f\u67e5\u770b\u9810\u8a2d\u7ba1\u9053\u5206\u7d44\uff08Default Channel Grouping\uff09\u7684\u5831\u544a\u3002\u4eca\u5929\uff0c\u6211\u5c07\u5e36\u4f60\u6df1\u5165\u4e86\u89e3 Google Analytics \u4e2d\u7684\u9810\u8a2d\u7ba1\u9053\u5206\u7d44\u3002\u4f46\u5728\u95b1\u8b80\u4e4b\u524d\uff0c\u5efa\u8b70\u5148\u770b\u6211\u7684\u53e6\u4e00\u7bc7\u6587\u7ae0\u300a\u8ffd\u8e64\u6d41\u91cf\u7684\u57fa\u790e\uff1aUTM\u662f\u751a\u9ebc\uff1f\u300b\uff0c\u9019\u5c07\u5e6b\u52a9\u4f60\u66f4\u5bb9\u6613\u7406\u89e3\u63a5\u4e0b\u4f86\u7684\u5167\u5bb9\u3002<\/span><\/p>\n

Google Analytics 4 \u4e2d\u6700\u5e38\u898b\u7684\u9810\u8a2d\u7ba1\u9053\u5206\u7d44(Channel Grouping)<\/b><\/h2>\n

\u00a0<\/h3>\n

1. Direct Traffic \u76f4\u63a5\u6d41\u91cf<\/b><\/strong><\/h3>\n

\u76f4\u63a5\u6d41\u91cf\u6307\u7684\u662f\u7576\u4eba\u5011\u76f4\u63a5\u5728\u700f\u89bd\u5668\u4e2d\u8f38\u5165\u60a8\u7684\u7db2\u7ad9URL\u6642\u7522\u751f\u7684\u6d41\u91cf\u3002<\/span><\/p>\n

\u9019\u5305\u62ec\u7576\u67d0\u4eba\u8a2a\u554f\u60a8\u7684\u7db2\u9801\uff0c\u4e26\u5c07\u5176\u6dfb\u52a0\u70ba\u66f8\u7c64\u6216\u6211\u7684\u6700\u611b\uff0c\u4e4b\u5f8c\u518d\u901a\u904e\u9019\u4e9b\u66f8\u7c64\u6216\u6211\u7684\u6700\u611b\u8a2a\u554f\u8a72\u9801\u9762\u6642\u6240\u7522\u751f\u7684\u6d41\u91cf\u3002\u6b64\u5916\uff0c\u5982\u679c\u6709\u4eba\u900f\u904e\u5373\u6642\u901a\u8a0a\u61c9\u7528\u7a0b\u5f0f\uff0c\u5982WhatsApp\u6216Facebook Messenger\uff0c\u8207\u60a8\u5206\u4eab\u4e00\u500b\u9023\u7d50\uff0c\u60a8\u9ede\u64ca\u8a72\u9023\u7d50\u8a2a\u554f\u7db2\u7ad9\u6642\uff0c\u9019\u4e5f\u6703\u88ab\u8a08\u5165\u76f4\u63a5\u6d41\u91cf\u3002<\/span><\/p>\n

\u901a\u5e38\u4f86\u8aaa\uff0c\u76f4\u63a5\u6d41\u91cf\u662f\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u5ba2\u6236\u91cd\u8907\u8a2a\u554f\u7684\u4e00\u500b\u6307\u6a19\u3002\u5982\u679c\u60a8\u7684\u76f4\u63a5\u6d41\u91cf\u6709\u6240\u589e\u52a0\uff0c\u9019\u901a\u5e38\u610f\u5473\u8457\u60a8\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u5728\u63d0\u5347\uff0c\u6216\u8005\u60a8\u6b63\u5728\u7372\u5f97\u66f4\u591a\u7684\u56de\u982d\u5ba2\u3002<\/span><\/p>\n

\"DirectTraffic\"<\/p>\n

2. Organic Search Traffic \u81ea\u7136\u641c\u5c0b\u6d41\u91cf<\/b><\/strong><\/h3>\n

\u81ea\u7136\u6d41\u91cf\u6307\u7684\u662f\u7576\u4eba\u5011\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\u9762\uff08SERP\uff09\u4e0a\u9ede\u64ca\u81ea\u7136\u641c\u7d22\u7d50\u679c\uff0c\u9032\u800c\u8a2a\u554f\u60a8\u7684\u7db2\u7ad9\u6240\u7522\u751f\u7684\u6d41\u91cf\u3002\u9019\u7a2e\u6d41\u91cf\u4f86\u81ea\u65bc\u975e\u4ed8\u8cbb\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u8207\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a\u6240\u5e36\u4f86\u7684\u6d41\u91cf\u4e0d\u540c\u3002<\/span><\/p>\n

\u4f8b\u5b50\uff1aTerrence \u5728 Google\u4e2d\u641c\u7d22\u95dc\u9375\u5b57\u201cgdn\u201d\uff0c\u4ed6\u770b\u5230\u4e86\u4ed6\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u4e4b\u5f8c\u9ede\u64ca\u4e86\u5176\u4e2d\u4e00\u500b\u81ea\u7136\u641c\u5c0b\u7d50\u679c\uff0c\u524d\u5f80\u4e86\u4f60\u7684\u7db2\u7ad9\u9801\u9762\u3002<\/span><\/p>\n

\"OrganicSearchTraffic\"<\/p>\n

3. Paid Search Traffic \u4ed8\u8cbb\u641c\u5c0b\u6d41\u91cf<\/strong><\/h3>\n

\u4ed8\u8cbb\u641c\u5c0b\u6d41\u91cf\u6e90\u65bc\u9ede\u64ca\u95dc\u9375\u5b57\u5ee3\u544a\u7522\u751f\u7684\u6d41\u91cf\uff0c\u9019\u4e9b\u5ee3\u544a\u4e3b\u8981\u4f86\u81ea Google Search Ads \u6216 Bing Search Ads\u3002 <\/span><\/p>\n

\u7576\u4eba\u5011\u5728 Google \u6216\u5176\u4ed6\u641c\u5c0b\u5f15\u64ce\u4e0a\u641c\u7d22\u6642\uff0c\u5982\u679c\u4ed6\u5011\u9ede\u64ca\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\u9762\uff08SERP\uff09\u4e0a\u986f\u793a\u70ba\u201c\u5ee3\u544a\u201d\u7684\u4ed8\u8cbb\u641c\u5c0b\u7d50\u679c\uff0c\u9019\u4e9b\u9ede\u64ca\u5c31\u6703\u88ab\u8a08\u5165\u4ed8\u8cbb\u641c\u5c0b\u6d41\u91cf\u3002<\/span><\/p>\n

\u7136\u800c\uff0c\u6709\u4e00\u500b\u60c5\u6cc1\u9700\u8981\u6ce8\u610f\uff1a\u5982\u679c\u60a8\u7684 Google \u5ee3\u544a\u6c92\u6709\u8a2d\u5b9a\u81ea\u52d5\u6a19\u8a18\uff08Auto Tagging\uff09\uff0c\u90a3\u9ebc\u60a8\u7684\u4ed8\u8cbb\u641c\u5c0b\u6d41\u91cf\u53ef\u80fd\u6703\u88ab\u932f\u8aa4\u5730\u5283\u5206\u5230\u81ea\u7136\u6d41\u91cf\u4e2d\u3002\u4e0d\u904e\uff0c\u81ea\u52d5\u6a19\u7c64\u662f Google \u7684\u5b98\u65b9\u9810\u8a2d\u8a2d\u5b9a\uff0c\u901a\u5e38\u60c5\u6cc1\u4e0b\uff0c\u9664\u975e\u64cd\u4f5c\u5931\u8aa4\uff0c\u5426\u5247\u4e0d\u6703\u51fa\u73fe\u554f\u984c\u3002<\/span><\/p>\n

\"Autotagging\"<\/p>\n

\u4f8b\u5b50\uff1aTerrence\u641c\u5c0b kickads\uff0c \u5728\u641c\u7d22\u5f15\u64ce\u7d50\u679c\u9801\u9762\u4e2d\uff0c\u4ed6\u9ede\u64ca\u4e86 kickads.co \u7684\u201c\u5ee3\u544a\u201d\u3002<\/span><\/p>\n

\"PaidSearchTraffic\"<\/p>\n

4. Organic Social\/Paid Social Traffic \u81ea\u7136\/\u4ed8\u8cbb\u793e\u7fa4\u6d3b\u52d5\u6d41\u91cf<\/b><\/strong><\/h3>\n

\u793e\u7fa4\u6d3b\u52d5\u6d41\u91cf\u6e90\u81ea\u65bc\u793e\u4ea4\u7db2\u7d61\uff0c\u7576\u4eba\u5011\u5728 Facebook\u3001Twitter\u3001Instagram \u548c LinkedIn \u7b49\u5e73\u53f0\u4e0a\u5206\u4eab\u9023\u7d50\u4e26\u9ede\u64ca\u6642\uff0c\u4fbf\u6703\u7522\u751f\u793e\u4ea4\u6d41\u91cf\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cGoogle \u4e26\u4e0d\u5c07\u6240\u6709\u4f86\u81ea\u793e\u4ea4\u5a92\u9ad4\u7684\u6d41\u91cf\u90fd\u6b78\u985e\u70ba\u793e\u4ea4\u6d41\u91cf\uff0c\u4f46\u5927\u591a\u6578\u77e5\u540d\u793e\u4ea4\u5e73\u53f0\uff08\u5982 Pinterest\u3001Reddit \u548c Quora\uff09\u7684\u6d41\u91cf\u90fd\u6703\u88ab\u5217\u5165 Google \u7684\u793e\u4ea4\u6d41\u91cf\u985e\u5225\u4e2d\u3002<\/span><\/p>\n

\u5728 Google Analytics 4\uff08GA4\uff09\u4e2d\uff0c\u793e\u4ea4\u6d41\u91cf\u6703\u88ab\u7d30\u5206\u70ba\u81ea\u7136\u793e\u7fa4\u6d3b\u52d5\u6d41\u91cf\uff08Organic Social\uff09\u548c\u4ed8\u8cbb\u793e\u7fa4\u6d3b\u52d5\u6d41\u91cf\uff08Paid Social\uff09\u3002\u901a\u5e38\uff0c\u5982\u679c\u60a8\u76f4\u63a5\u5c07\u9023\u7d50\u8cbc\u5230\u793e\u4ea4\u5e73\u53f0\u4e0a\uff0c\u4e26\u6709\u4eba\u9ede\u64ca\u8a72\u9023\u7d50\uff0c\u5247\u9019\u4e9b\u9ede\u64ca\u6703\u88ab\u81ea\u52d5\u6b78\u985e\u70ba\u81ea\u7136\u793e\u4ea4\u6d41\u91cf\u3002<\/span>
<\/span><\/p>\n

\u4ed8\u8cbb\u793e\u7fa4\u6d3b\u52d5\u6d41\u91cf\u4e00\u822c\u662f\u6307\u901a\u904e\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u6295\u653e\u7684\u5ee3\u544a\u7372\u5f97\u7684\u6d41\u91cf\u3002\u5982\u679c\u60a8\u5e0c\u671b\u6e96\u78ba\u8b58\u5225\u54ea\u4e9b\u662f\u4ed8\u8cbb\u793e\u7fa4\u6d3b\u52d5\u6d41\u91cf\uff0c\u5247\u9700\u8981\u624b\u52d5\u70ba\u60a8\u7684\u9023\u7d50\u6dfb\u52a0 UTM \u53c3\u6578\uff0c\u4ee5\u4fbf\u65bc\u8ffd\u8e64\u3002<\/span><\/p>\n

\"OrganicSocial\"<\/p>\n

5. <\/strong>Display Traffic \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u6d41\u91cf<\/strong><\/h3>\n

\u5982\u679c\u60a8\u4f7f\u7528 Google \u7684 GDN\uff08Google Display Network\uff09\u5ee3\u544a\uff0c\u53ea\u9700\u9078\u64c7\u81ea\u52d5\u6a19\u8a18\uff08Autotagging\uff09\u529f\u80fd(\u5b98\u65b9\u9810\u8a2d)\uff0c\u90a3\u9ebc\u5f9e\u6a6b\u5e45\u5ee3\u544a\u4e2d\u7522\u751f\u7684\u9ede\u64ca\u6d41\u91cf\u4fbf\u6703\u81ea\u52d5\u88ab\u5283\u5206\u70ba\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u6d41\u91cf\uff08Display Traffic\uff09\u3002<\/span><\/p>\n

\u5c0d\u65bc\u4f86\u81ea\u5176\u4ed6\u5e73\u53f0\u7684\u6a6b\u5e45\u5ee3\u544a\uff0c\u60a8\u5247\u9700\u8981\u624b\u52d5\u70ba\u60a8\u7684\u9023\u7d50\u6dfb\u52a0 UTM \u53c3\u6578\uff0c\u4ee5\u4fbf\u65bc\u8ffd\u8e64\u9019\u4e9b\u6d41\u91cf\u3002\u9019\u6a23\u53ef\u4ee5\u78ba\u4fdd\u60a8\u80fd\u5920\u6e96\u78ba\u8ffd\u8e64\u548c\u5206\u6790\u4f86\u81ea\u9019\u4e9b\u5ee3\u544a\u7684\u8a2a\u554f\u8005\u3002<\/span><\/p>\n

\"displaytraffic\"<\/p>\n

6. Paid Video Traffic \u4ed8\u8cbb\u5f71\u7247\u6d41\u91cf<\/b><\/strong><\/h3>\n

\u5982\u679c\u60a8\u5728 Google \u7684 YouTube \u4e0a\u6295\u653e\u5ee3\u544a\uff0c\u53ea\u9700\u555f\u7528\u81ea\u52d5\u6a19\u8a18\uff08Autotagging\uff09\u529f\u80fd(\u5b98\u65b9\u9810\u8a2d)\uff0c\u90a3\u9ebc\u5f9e YouTube \u5ee3\u544a\u7522\u751f\u7684\u9ede\u64ca\u6d41\u91cf\u4fbf\u6703\u81ea\u52d5\u88ab\u6b78\u985e\u70ba\u4ed8\u8cbb\u5f71\u7247\u6d41\u91cf\uff08Paid Video Traffic\uff09\u3002<\/span><\/p>\n

\u5c0d\u65bc\u4f86\u81ea\u5176\u4ed6\u5e73\u53f0\u7684\u5f71\u7247\u5ee3\u544a\uff0c\u60a8\u5247\u9700\u8981\u624b\u52d5\u70ba\u60a8\u7684\u9023\u7d50\u6dfb\u52a0 UTM \u53c3\u6578\uff0c\u4ee5\u4fbf\u65bc\u8ffd\u8e64\u9019\u4e9b\u6d41\u91cf\u3002\u9019\u6a23\u53ef\u4ee5\u78ba\u4fdd\u60a8\u80fd\u5920\u6e96\u78ba\u8ffd\u8e64\u548c\u5206\u6790\u4f86\u81ea\u9019\u4e9b\u5ee3\u544a\u7684\u8a2a\u554f\u8005\u3002<\/span><\/p>\n

\"paidvideotraffic\"<\/p>\n

7. Paid Shopping Traffic \u4ed8\u8cbb\u8cfc\u7269\u6d41\u91cf<\/strong><\/h3>\n

\u5982\u679c\u60a8\u4f7f\u7528 Google \u7684\u8cfc\u7269\u5ee3\u544a\uff08Google Shopping Ads\uff09\uff0c\u53ea\u9700\u9078\u64c7\u81ea\u52d5\u6a19\u8a18\uff08Autotagging\uff09\u529f\u80fd(\u5b98\u65b9\u9810\u8a2d)\uff0c\u90a3\u9ebc\u5f9e\u8cfc\u7269\u5ee3\u544a\u4e2d\u7522\u751f\u7684\u9ede\u64ca\u6d41\u91cf\u5c31\u6703\u81ea\u52d5\u88ab\u5283\u5206\u70ba\u4ed8\u8cbb\u8cfc\u7269\u6d41\u91cf\uff08Paid Shopping Traffic\uff09\u3002<\/span><\/p>\n

\u5c0d\u65bc\u4f86\u81ea\u5176\u4ed6\u5e73\u53f0\u7684\u8cfc\u7269\u5ee3\u544a\uff0c\u60a8\u5247\u9700\u8981\u624b\u52d5\u70ba\u60a8\u7684\u9023\u7d50\u6dfb\u52a0 UTM \u53c3\u6578\uff0c\u4ee5\u4fbf\u65bc\u8ffd\u8e64\u9019\u4e9b\u6d41\u91cf\u3002\u9019\u6a23\u53ef\u4ee5\u78ba\u4fdd\u60a8\u80fd\u5920\u6e96\u78ba\u8ffd\u8e64\u548c\u5206\u6790\u4f86\u81ea\u9019\u4e9b\u5ee3\u544a\u7684\u8a2a\u554f\u8005\u3002<\/span><\/p>\n

\"PaidShoppingTraffic\"<\/p>\n

8. Cross-network Traffic \u8de8\u806f\u64ad\u7db2\u6d41\u91cf<\/b><\/strong><\/h3>\n

\u5982\u679c\u60a8\u4f7f\u7528 Google \u7684 Demand Gen \u548c Performance Max \u5ee3\u544a\uff0c\u53ea\u8981\u9078\u64c7\u81ea\u52d5\u6a19\u8a18\uff08Autotagging\uff09\u529f\u80fd(\u5b98\u65b9\u9810\u8a2d)\uff0c\u90a3\u9ebc\u9019\u4e9b\u5ee3\u544a\u7522\u751f\u7684\u6d41\u91cf\u5c07\u6703\u81ea\u52d5\u88ab\u6b78\u985e\u70ba\u8de8\u7db2\u7d61\u6d41\u91cf\uff08Cross Network Traffic\uff09\u3002<\/span><\/p>\n

\"CrossNetworkTraffic\"<\/p>\n

9. Organic Video Traffic \u81ea\u7136\u5f71\u7247\u6d41\u91cf <\/b><\/strong><\/h3>\n

\u9019\u500b\u7ba1\u9053\u6307\u7684\u662f\u4f7f\u7528\u8005\u901a\u904e\u5f71\u7247\u7db2\u7ad9\uff08\u5982 YouTube\u3001TikTok \u6216 Vimeo\uff09\u4e0a\u7684\u975e\u5ee3\u544a\u9023\u7d50\u8a2a\u554f\u60a8\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u7684\u60c5\u6cc1\u3002<\/span><\/p>\n

\u5728\u5927\u591a\u6578\u60c5\u6cc1\u4e0b\uff0c\u60a8\u7121\u9700\u624b\u52d5\u70ba\u9019\u4e9b\u9023\u7d50\u6dfb\u52a0 UTM \u53c3\u6578\uff08\u7528\u65bc\u8ffd\u8e64\u548c\u5206\u6790\uff09\uff0c\u56e0\u70ba Google \u901a\u5e38\u80fd\u5920\u81ea\u52d5\u8b58\u5225\u9019\u985e\u6d41\u91cf\u7684\u4f86\u6e90\u3002<\/span><\/p>\n

\"OrganicVideoTraffic\"<\/p>\n

10. Organic Shopping Traffic \u81ea\u7136\u8cfc\u7269\u6d41\u91cf<\/b><\/strong><\/h3>\n

\u9019\u500b\u7ba1\u9053\u6307\u7684\u662f\u4f7f\u7528\u8005\u901a\u904e\u8cfc\u7269\u7db2\u7ad9\uff08\u5982 Amazon \u6216 eBay\uff09\u4e0a\u7684\u975e\u5ee3\u544a\u9023\u7d50\u8a2a\u554f\u60a8\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u7684\u60c5\u6cc1\u3002<\/span><\/p>\n

\u5728\u7d55\u5927\u591a\u6578\u60c5\u6cc1\u4e0b\uff0c\u60a8\u7121\u9700\u624b\u52d5\u70ba\u9019\u4e9b\u9023\u7d50\u6dfb\u52a0 UTM \u53c3\u6578\uff08\u7528\u65bc\u8ffd\u8e64\u548c\u5206\u6790\uff09\uff0c\u56e0\u70ba Google \u901a\u5e38\u80fd\u5920\u81ea\u52d5\u8b58\u5225\u9019\u985e\u6d41\u91cf\u7684\u4f86\u6e90\u3002<\/span><\/p>\n

\"organicshoppingtraffic\"<\/p>\n

11. Email Traffic \u96fb\u5b50\u90f5\u4ef6\u6d41\u91cf<\/strong><\/h3>\n

\u96fb\u5b50\u90f5\u4ef6\u6d41\u91cf\u662f\u6307\u7531\u60a8\u7684\u96fb\u90f5\u71df\u92b7\u6d3b\u52d5\u6240\u7522\u751f\u7684\u8a2a\u554f\u6d41\u91cf\u3002<\/span><\/p>\n

\u91cd\u8981\u7684\u662f\u8981\u6ce8\u610f\uff0c\u4e0d\u662f\u6240\u6709\u5728\u96fb\u5b50\u90f5\u4ef6\u4e2d\u7684\u9023\u7d50\u9ede\u64ca\u90fd\u6703\u81ea\u52d5\u8a08\u5165\u96fb\u5b50\u90f5\u4ef6\u6d41\u91cf\u3002\u70ba\u4e86\u78ba\u4fdd\u9019\u4e9b\u9ede\u64ca\u88ab\u6b63\u78ba\u5730\u5283\u5206\u5230\u96fb\u5b50\u90f5\u4ef6\u6d41\u91cf\u7ba1\u9053\uff0c\u60a8\u9700\u8981\u5c07\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u76f4\u92b7\u7ba1\u7406\uff08EDM\uff09\u8edf\u4ef6\u8207 Google Analytics \u9032\u884c\u6574\u5408\uff0c\u6216\u662f\u5728EDM\u4e0aenable Autotagging \u6216\u8005\u624b\u52d5\u70ba\u60a8\u7684\u9023\u7d50\u6dfb\u52a0 UTM \u53c3\u6578\uff0c\u4e26\u78ba\u4fdd\u5a92\u4ecb\u53c3\u6578\uff08Medium Parameter\uff09\u8a2d\u5b9a\u70ba\u201cemail\u201d\uff08\u8acb\u6ce8\u610fCase Sensitive!!!\uff09\u3002<\/span><\/p>\n

\u5982\u679c\u4f60\u6c92\u6709\u9019\u6a23\u505a\uff0cGA\u6703\u8a08\u7b97\u8a72\u9023\u7d50\u9ede\u64ca\uff08\u8a2a\u554f\u60a8\u7684\u7db2\u7ad9\uff09\u70ba\u76f4\u63a5\u6d41\u91cf\u3002 \u9019\u5c07\u5f71\u97ff\u4f60\u6578\u64da\u7684\u6e96\u78ba\u6027\u4e26\u5f71\u97ff\u4f60\u7684\u6c7a\u7b56\uff0c\u4f60\u53ef\u80fd\u8a8d\u70ba\u4f60\u7684\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5\u6c92\u6709\u6210\u6548\uff0c\u56e0\u800c\u6703\u505a\u51fa\u932f\u8aa4\u7684\u5224\u65b7\u3002<\/span><\/p>\n

\"emailtraffic\"<\/p>\n

12. Affiliate Traffic \u806f\u76df\u6d41\u91cf<\/b><\/strong><\/h3>\n

\u5982\u679c\u60a8\u4e0d\u719f\u6089\u806f\u76df\u884c\u92b7\uff08Affiliate Marketing\uff09\uff0c\u5efa\u8b70\u60a8\u5148\u95b1\u8b80 <\/span>\u9019\u7bc7\u6587\u7ae0<\/span><\/a><\/p>\n

\u7c21\u55ae\u4f86\u8aaa\uff0c\u806f\u76df\u884c\u92b7\u662f\u6307\u806f\u76df\u5925\u4f34\u6839\u64da\u4ed6\u5011\u5f15\u5c0e\u7d66\u60a8\u7684\u6d41\u91cf\u5411\u60a8\u6536\u53d6\u8cbb\u7528\u7684\u4e00\u7a2e\u71df\u92b7\u65b9\u5f0f\u3002\u8a31\u591a\u806f\u76df\u5e73\u53f0\u6703\u8ffd\u8e64\u6bcf\u500b\u806f\u76df\u7db2\u7ad9\u7684\u8868\u73fe\uff0c\u4e26\u6839\u64da\u4ed6\u5011\u70ba\u60a8\u5e36\u4f86\u7684\u6d41\u91cf\u4f86\u5206\u914d\u4f63\u91d1\u3002<\/span><\/p>\n

\u4e00\u822c\u4f86\u8aaa\uff0c\u9019\u4e9b\u806f\u76df\u5e73\u53f0\u5728\u8ffd\u8e64\u5be6\u969b\u4ea4\u6613\u91d1\u984d\u6216\u4ea4\u6613\u50f9\u503c\u65b9\u9762\u7684\u6e96\u78ba\u6027\u6703\u6bd4 Google Analytics \u66f4\u9ad8\u3002\u4e0d\u904e\uff0c\u60a8\u4ecd\u7136\u53ef\u4ee5\u5728 Google Analytics \u4e0a\u8ffd\u8e64\u4f86\u81ea\u9019\u4e9b\u806f\u76df\u7684\u5176\u4ed6\u6307\u6a19\uff0c\u5982\u3001\u53c3\u8207\u5ea6\u548c\u53c3\u8207\u6642\u9593\u7b49\u3002\u70ba\u6b64\uff0c\u60a8\u61c9\u70ba\u6bcf\u500b\u806f\u76df\u5925\u4f34\u5275\u5efa\u7368\u7279\u7684 UTM \u53c3\u6578\u3002<\/span><\/p>\n

\u5982\u679c\u4f60\u60f3\u4e86\u89e3\u70ba\u806f\u76df\u6d41\u91cf\u5275\u5efa UTM \u7684\u6b63\u78ba\u65b9\u6cd5\uff0c\u5f37\u70c8\u5efa\u8b70\u4f60 <\/span>\u89c0\u770b\u9019\u5f71\u7247<\/span><\/a>.<\/span><\/p>\n

\"affiliatetraffic\"<\/p>\n

13. Referral Traffic \u63a8\u85a6\u6d41\u91cf<\/b><\/strong><\/h3>\n

\u63a8\u85a6\u6d41\u91cf\u662f\u6307\u4f86\u81ea\u4e0d\u5728 Google \u6e05\u55ae\u5167\u7684\u5176\u4ed6\u7db2\u7ad9\u7684\u8a2a\u554f\u91cf\u3002<\/span><\/p>\n

\u9019\u7a2e\u60c5\u6cc1\u901a\u5e38\u767c\u751f\u5728\u5176\u4ed6\u500b\u4eba\u6216\u7d44\u7e54\u5728\u4ed6\u5011\u81ea\u5df1\u7684\u7db2\u7ad9\u4e0a\u64b0\u5beb\u4e86\u95dc\u65bc\u60a8\u6216\u60a8\u7684\u7522\u54c1\u548c\u670d\u52d9\u7684\u5167\u5bb9\u3002\u7576\u9019\u4e9b\u7db2\u7ad9\u7684\u8a2a\u554f\u8005\u9ede\u64ca\u9023\u7d50\u4e26\u8a2a\u554f\u60a8\u7684\u7db2\u7ad9\u6642\uff0c\u5c31\u7522\u751f\u4e86\u63a8\u85a6\u6d41\u91cf\u3002<\/span><\/p>\n

\u5728 Google Analytics \u4e2d\uff0c\u9023\u63a5\u5230\u60a8\u7db2\u7ad9\u7684\u9019\u4e9b\u5916\u90e8\u7db2\u7ad9\u88ab\u7a31\u70ba\u5f15\u7528\u7db2\u7ad9\u7db2\u57df\uff0c\u76f8\u61c9\u7684\u6d41\u91cf\u6703\u88ab\u6b78\u985e\u70ba\u63a8\u85a6\u6d41\u91cf\u3002\u8fd9\u7a2eov\u6d41\u91cf\u662f\u8861\u91cf\u60a8\u7db2\u7ad9\u5916\u90e8\u77e5\u540d\u5ea6\u548c\u5f71\u97ff\u529b\u7684\u4e00\u500b\u91cd\u8981\u6307\u6a19\u3002<\/span><\/p>\n

14. Other Traffic \u5176\u4ed6\u6d41\u91cf <\/b><\/strong><\/h3>\n

\u5176\u4ed6\u6d41\u91cf\u6307\u7684\u662f\u90a3\u4e9b\u4e0d\u5c6c\u65bc\u4efb\u4f55 Google Analytics \u9810\u8a2d\u7ba1\u9053\u5206\u7d44\u5b9a\u7fa9\u7684\u6d41\u91cf\u3002\u7576\u60a8\u5728\u5206\u4eab\u9023\u7d50\u6642\u4f7f\u7528\u4e86\u81ea\u5b9a\u7fa9\u7684\u53c3\u6578\uff08\u5982 UTM \u6a19\u7c64\uff09\uff0c\u4f46\u9019\u4e9b\u53c3\u6578\u7684\u8a2d\u7f6e\u4e26\u4e0d\u7b26\u5408 Google \u7684\u6307\u5c0e\u539f\u5247\u6642\uff0cGoogle Analytics 4 (GA4) \u5c31\u7121\u6cd5\u5c07\u9019\u4e9b\u6d41\u91cf\u6b78\u985e\u5230\u5176\u9810\u8a2d\u7684\u7ba1\u9053\u5206\u7d44\u4e2d\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u9019\u4e9b\u6d41\u91cf\u6703\u88ab\u5283\u5206\u5230\u300c\u5176\u4ed6\u6d41\u91cf\u300d\u985e\u5225\u3002\u9019\u610f\u5473\u8457\u5728\u5275\u5efa\u548c\u4f7f\u7528 UTM \u53c3\u6578\u6642\uff0c\u9075\u5faa Google \u7684\u6e96\u5247\u5c24\u70ba\u91cd\u8981\uff0c\u4ee5\u78ba\u4fdd\u6578\u64da\u7684\u6e96\u78ba\u5206\u985e\u548c\u5206\u6790\u3002<\/span><\/p>\n

\"UTMbuilder\"<\/p>\n

\u901a\u904e\u672c\u6587\uff0c\u6211\u5011\u5168\u9762\u4e86\u89e3\u4e86 Google Analytics \u5404\u7a2e\u6d41\u91cf\u4f86\u6e90\u53ca\u5176\u8ffd\u8e64\u65b9\u6cd5\u3002\u5f9e\u76f4\u63a5\u6d41\u91cf\u5230\u793e\u4ea4\u548c\u806f\u76df\u6d41\u91cf\uff0c\u6b63\u78ba\u5206\u6790\u9019\u4e9b\u6578\u64da\u6709\u52a9\u65bc\u512a\u5316\u71df\u92b7\u7b56\u7565\uff0c\u63d0\u9ad8\u6295\u8cc7\u56de\u5831\u3002\u638c\u63e1\u9019\u4e9b\u77e5\u8b58\u5c0d\u65bc\u6df1\u5165\u6d1e\u6089\u5ba2\u6236\u884c\u70ba\u548c\u63d0\u5347\u7db2\u7ad9\u8868\u73fe\u81f3\u95dc\u91cd\u8981\u3002<\/span><\/p>\n

\u00a0<\/h2>\n

\u00a0<\/h2>\n

\u00a0<\/h3>\n

\u00a0<\/h2>\n

\u00a0<\/h3>\n

\u00a0<\/h2>\n

\u00a0<\/h3>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

One of the main goals of Google Analytics is to identify the most effective channels, advertising campaigns, and content for attracting new customers or traffic. To decide how best to allocate resources or marketing budgets for a better return on investment, it’s important to understand the quality of traffic from each channel. As I mentioned […]<\/p>\n","protected":false},"author":6,"featured_media":22415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-21102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21102"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/22415"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}