{"id":21219,"date":"2022-01-04T12:30:00","date_gmt":"2022-01-04T04:30:00","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21219"},"modified":"2022-01-04T12:30:00","modified_gmt":"2022-01-04T04:30:00","slug":"google-ads-updates-in-december-everything-you-need-to-know-image-extensions-on-desktop-devices-new-columns-in-google-keyword-planner-tool","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-december-everything-you-need-to-know-image-extensions-on-desktop-devices-new-columns-in-google-keyword-planner-tool\/","title":{"rendered":"Google\u5ee3\u544a12\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1a\u684c\u9762\u7248\u5716\u7247\u984d\u5916\u8cc7\u8a0a\uff0c\u95dc\u9375\u5b57\u7b56\u5283\u5de5\u5177\u7684\u65b0\u6307\u6a19\u5217"},"content":{"rendered":"<p>Google\u4e00\u76f4\u90fd\u5728\u5c0b\u627e\u4e0d\u540c\u7684\u6539\u9032\u7a7a\u9593\uff0c\u70ba\u7528\u6236\u63d0\u4f9b\u4e00\u500b\u66f4\u7c21\u55ae\u6613\u7528\u4e14\u6709\u6548\u7684\u5ee3\u544a\u5e73\u53f0\uff0c\u5354\u52a9\u7528\u6236\u80fd\u66f4\u6e05\u6670\u5730\u5206\u6790\u6210\u6548\uff0c\u63d0\u5347\u5ee3\u544a\u8868\u73fe\u3002\u5728\u904e\u53bb\u768412\u6708\uff0cGoogle\u5ba3\u5e03\u5c07\u5716\u7247\u984d\u5916\u8cc7\u8a0a (Image Extension)\u64f4\u5c55\u81f3\u96fb\u8166\u684c\u9762\u7248\u88dd\u7f6e\uff0c\u8b93\u4f60\u8207\u66f4\u591a\u7684\u6f5b\u5728\u5ba2\u6236\u4e92\u52d5\uff0c\u800cGoogle\u7684\u514d\u8cbb\u95dc\u9375\u5b57\u7b56\u5283\u5de5\u5177\u4ea6\u6dfb\u52a0\u4e86\u4e00\u4e9b\u65b0\u7684\u6307\u6a19\u5217\uff0c\u70ba\u4f60\u63d0\u4f9b\u66f4\u660e\u78ba\u7684\u898b\u89e3\u3002\u8b93\u6211\u5011\u4e00\u8d77\u770b\u770b\u5427\uff01<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 1\uff1a<br \/>\u684c\u9762\u7248\u5716\u7247\u984d\u5916\u8cc7\u8a0a(Image Extensions)<\/strong><\/h2>\n<p>\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u8b93\u5ee3\u544a\u5546\u5c07\u8207\u5176\u7522\u54c1\u548c\u670d\u52d9\u76f8\u95dc\u7684\u5716\u7247\u6dfb\u52a0\u5230\u641c\u5c0b\u5ee3\u544a\u4e2d\uff0c\u5f9e\u800c\u5e6b\u52a9\u4ed6\u5011\u88fd\u4f5c\u66f4\u5177\u8996\u89ba\u5438\u5f15\u529b\uff0c\u66f4\u5438\u5f15\u4eba\u9ede\u64ca\u7684\u5ee3\u544a\u3002\u800c\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u5546\u8207\u66f4\u591a\u7684\u6f5b\u5728\u5ba2\u6236\u4e92\u52d5\uff0cGoogle <a href=\"https:\/\/support.google.com\/google-ads\/answer\/11430278\">\u5ba3\u5e03<\/a> \u4e86\u5e7e\u9805\u66f4\u65b0\uff0c\u4ee4\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u66f4\u5bb9\u6613\u53ca\u66f4\u5ee3\u6cdb\u4f7f\u7528\u3002<\/p>\n<p>\u5728\u66f4\u65b0\u4e4b\u524d\uff0c\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u50c5\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u986f\u793a\uff0c\u4f46\u73fe\u5728\u65bc\u96fb\u8166\u684c\u9762\u7248\u88dd\u7f6e\u4e5f\u80fd\u770b\u5230\u3002 \u5982\u679c\u4f60\u672c\u4f86\u5df2\u5728\u4f7f\u7528\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u529f\u80fd\uff0c\u5728\u65b0\u529f\u80fd\u63a8\u51fa\u6642\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u5728\u96fb\u8166\u88dd\u7f6e\u4e0a\u986f\u793a\u6b64\u984d\u5916\u8cc7\u8a0a\u529f\u80fd\u3002\u901a\u904e\u6309\u300c\u88dd\u7f6e\u300d\u7d30\u5206\u6210\u6548\u8cc7\u6599\u6578\u64da\uff0c\u4f60\u4fbf\u53ef\u4ee5\u76e3\u63a7\u548c\u8a55\u4f30\u5ee3\u544a\u6548\u679c\u3002<\/p>\n<h3><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-21220 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/image-extension.png\" alt=\"\" width=\"768\" height=\"540\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/image-extension.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/image-extension-300x211.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/image-extension-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/image-extension-480x338.png 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/h3>\n<p style=\"text-align: center;\">Source: support.google.com\/<\/p>\n<p>\u9019\u9805\u65b0\u529f\u80fd\u4e5f\u9069\u7528\u65bc\u52d5\u614b\u5716\u7247\u984d\u5916\u8cc7\u8a0a\uff0c\u5b83\u6703\u81ea\u52d5\u5f9e\u4f60\u5ee3\u544a\u7684\u8457\u9678\u9801\u4e2d\u9078\u64c7\u6700\u76f8\u95dc\u7684\u5716\u7247\uff0c\u4e26\u5229\u7528\u6a5f\u5668\u5b78\u7fd2\u5c07\u5716\u7247\u9644\u52a0\u5230\u4f60\u7684\u5ee3\u544a\u4e2d\u3002 \u6b64\u5916\uff0c\u52d5\u614b\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u73fe\u5728\u4e0d\u50c5\u53ea\u652f\u63f4\u82f1\u8a9e\uff0c\u6240\u6709\u8a9e\u8a00\u90fd\u80fd\u4f7f\u7528\u4e86\u3002<\/p>\n<p>Google\u9084\u6dfb\u52a0\u4e86\u4e00\u500b\u514d\u8cbb\u4e14\u53ef\u4f9b\u641c\u5c0b\u7684\u5716\u5eab\uff0c\u4f9b\u5ee3\u544a\u5546\u66f4\u8f15\u9b06\u5730\u70ba\u5176\u7522\u54c1\u9078\u64c7\u76f8\u95dc\u5716\u7247\u3002 \u53ea\u9700\u5728\u9078\u64c7\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u7684\u5716\u7247\u6642\uff0c\u9078\u53d6\u300c\u5716\u5eab\u5716\u7247\u300d\uff0c\u4fbf\u53ef\u524d\u5f80\u5716\u5eab\u641c\u7d22\u3002<\/p>\n<p><span class=\"c6 c1\">\u6700\u8fd1\uff0c\u6211\u70ba\u6211\u7684\u4e00\u4f4d\u96fb\u5b50\u5546\u52d9\u5ba2\u6236\u5275\u5efa\u4e86\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3002 97% \u7684\u6574\u9ad4\u66dd\u5149\u7387\u4f86\u81ea\u884c\u52d5\u88dd\u7f6e\uff0c\u800c\u53ea\u6709 3% \u4f86\u81ea\u96fb\u8166\u88dd\u7f6e\uff0c\u6240\u4ee5\u6211\u731c\u6b64\u6642\u4f60\u5728\u684c\u9762\u8a2d\u5099\u4e0a\u641c\u7d22\u6642\u9084\u4e0d\u6703\u770b\u5230\u5f88\u591a\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3002<\/span><\/p>\n<p class=\"c3\"><span class=\"c6 c1\">\u6839\u64daGoogle Support\u544a\u8a34\u6211\u7684\u5167\u5bb9\uff0c\u5982\u679c\u4f60\u7684\u653f\u7b56\u5408\u898f\u6b77\u53f2\/\u8a18\u9304\u4e0d\u4f73\uff0c\u4f60\u5c07\u7121\u6cd5\u5275\u5efa\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3002 \u56e0\u6b64\uff0c\u5982\u679c\u4f60\u4e0d\u7b26\u5408\u5275\u5efa\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u7684\u689d\u4ef6\uff0c\u8acb\u5148\u5617\u8a66\u6e05\u7406\u88ab\u62d2\u767b\u7684\u5ee3\u544a\uff0c\u6210\u70ba\u9075\u5b88\u653f\u7b56\u7684\u5ee3\u544a\u5ba2\u6236\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 2\uff1a<br \/>\u95dc\u9375\u5b57\u7b56\u5283\u5de5\u5177\u7684\u65b0\u6307\u6a19\u5217<\/strong><\/h2>\n<p>Google\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177 (Keyword Planner Tool) \u662f\u4e00\u500b\u514d\u8cbb\u7684\u5de5\u5177\uff0c\u4e3b\u8981\u5e6b\u52a9\u6240\u6709Google Ads\u7528\u6236\u67e5\u770b\u548c\u898f\u5283\u6240\u9700\u7684Google\u641c\u7d22\u95dc\u9375\u5b57\u3002Google\u5728\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u4e2d\u6dfb\u52a0\u4e86\u4e00\u4e9b\u65b0\u7684\u6307\u6a19\u5217\u5305\u62ec\u540c\u6bd4\u8b8a\u5316(YoY Change)\u3001\u4e09\u500b\u6708\u8b8a\u5316(Three month change)\u548c\u8da8\u52e2\u985e\u578b(Three month trending type)\uff0c\u5e6b\u52a9\u4f60\u70ba\u4f60\u6240\u9078\u64c7\u7684\u95dc\u9375\u5b57\u6e96\u5099\u66f4\u597d\u7684\u5efa\u8b70\u548c\u4f30\u7b97\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u65b0\u6307\u6a19\u5217\u7684\u622a\u5716\uff1a<\/span><\/p>\n<div class=\"h-c-page\">\n<div class=\"article-image                             h-c-grid__col-l--4 h-c-grid__col--6 h-c-grid__col-l--offset-4 h-c-grid__col--offset-3\"><img decoding=\"async\" class=\"size-full wp-image-21221 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool.png\" alt=\"Google Ads Update\" width=\"1600\" height=\"951\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-300x178.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-1024x609.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-768x456.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-1536x913.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-480x285.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<ul>\n<li><strong>YoY (Year-Over-Year) Change<\/strong> \u2013 \u5c07\u6700\u8fd1\u4e00\u500b\u6708\u7684\u201d\u6bcf\u6708\u641c\u7d22\u91cf\u201d\u8207\u53bb\u5e74\u540c\u4e00\u6708\u4efd\u4f5c\u6bd4\u8f03\u3002<\/li>\n<li><strong>Three month change<\/strong> - \u5c07\u6700\u8fd1\u4e00\u500b\u6708\u7684\u6578\u64da\u8207\u524d2\u500b\u6708\u7684\u6578\u64da\u9032\u884c\u6bd4\u8f03\uff0c\u986f\u793a3\u500b\u6708\u5167\u641c\u7d22\u8da8\u52e2\u7684\u8b8a\u66f4\u3002 \u4f8b\u5982: \u5982\u679c\u6700\u8fd1\u4e00\u500b\u6708\u662f11 \u6708\uff0c\u5247\u5c07 11\u6708\u6578\u64da\u8207 9 \u6708\u9032\u884c\u6bd4\u8f03\uff0c\u4ee5\u986f\u793a\u9019 3 \u500b\u6708\u4f86\u7684\u641c\u7d22\u91cf\u8b8a\u5316\u3002<\/li>\n<li><strong>Three month trending type<\/strong> - \u986f\u793a 3 \u500b\u6708\u5167\u95dc\u9375\u5b57\u7684\u641c\u7d22\u8da8\u52e2\u662f\u4e0a\u5347\u3001\u4e0b\u964d\u9084\u662f\u4fdd\u6301\u5e73\u7a69\u3002<\/li>\n<\/ul>\n<p>\u4f7f\u7528\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u548c Google\u63d0\u4f9b\u7684\u6578\u64da\u6709\u5229\u65bc\u4f60\u7684\u5ba2\u6236\u548c\u4f60\u81ea\u5df1\u7684\u5ee3\u544a\u7cfb\u5217\uff0c \u5728\u9019\u4e9b\u8da8\u52e2\u6578\u64da\u7684\u5e6b\u52a9\u4e0b\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5728\u9078\u64c7\u95dc\u9375\u5b57\u548c\u5ee3\u544a\u7cfb\u5217\u898f\u5283\u65b9\u9762\u6709\u66f4\u597d\u7684\u5206\u6790\u548c\u66f4\u6e05\u6670\u7684\u898b\u89e3\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Google is always looking for different room for improvement aimed to provide an effective and easier-to-use advertising platform to help users analyze and optimize the ad performance more clearly. For December Google ads updates, Google announced the expansion of image extensions to desktop devices, allowing you to interact with more potential customers. Also, Google&#8217;s free [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-21219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google is always looking for different room for improvement aimed to provide an effective and easier-to-use advertising platform to help users analyze and optimize the ad performance more clearly. For December Google ads updates, Google announced the expansion of image extensions to desktop devices, allowing you to interact with more potential customers. Also, Google&#039;s free\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Terrence Chung\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-december-everything-you-need-to-know-image-extensions-on-desktop-devices-new-columns-in-google-keyword-planner-tool\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"zh_HK\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Kick Ads -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Ads Updates in December (Everything You Need To Know): Image Extensions on Desktop Devices &amp; New Columns in Google Keyword Planner Tool - Kick Ads\" \/>\n\t\t<meta property=\"og:description\" content=\"Google is always looking for different room for improvement aimed to provide an effective and easier-to-use advertising platform to help users analyze and optimize the ad performance more clearly. For December Google ads updates, Google announced the expansion of image extensions to desktop devices, allowing you to interact with more potential customers. 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