{"id":21219,"date":"2022-01-04T12:30:00","date_gmt":"2022-01-04T04:30:00","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21219"},"modified":"2022-01-04T12:30:00","modified_gmt":"2022-01-04T04:30:00","slug":"google-ads-updates-in-december-everything-you-need-to-know-image-extensions-on-desktop-devices-new-columns-in-google-keyword-planner-tool","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-december-everything-you-need-to-know-image-extensions-on-desktop-devices-new-columns-in-google-keyword-planner-tool\/","title":{"rendered":"Google\u5ee3\u544a12\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1a\u684c\u9762\u7248\u5716\u7247\u984d\u5916\u8cc7\u8a0a\uff0c\u95dc\u9375\u5b57\u7b56\u5283\u5de5\u5177\u7684\u65b0\u6307\u6a19\u5217"},"content":{"rendered":"<p>Google\u4e00\u76f4\u90fd\u5728\u5c0b\u627e\u4e0d\u540c\u7684\u6539\u9032\u7a7a\u9593\uff0c\u70ba\u7528\u6236\u63d0\u4f9b\u4e00\u500b\u66f4\u7c21\u55ae\u6613\u7528\u4e14\u6709\u6548\u7684\u5ee3\u544a\u5e73\u53f0\uff0c\u5354\u52a9\u7528\u6236\u80fd\u66f4\u6e05\u6670\u5730\u5206\u6790\u6210\u6548\uff0c\u63d0\u5347\u5ee3\u544a\u8868\u73fe\u3002\u5728\u904e\u53bb\u768412\u6708\uff0cGoogle\u5ba3\u5e03\u5c07\u5716\u7247\u984d\u5916\u8cc7\u8a0a (Image Extension)\u64f4\u5c55\u81f3\u96fb\u8166\u684c\u9762\u7248\u88dd\u7f6e\uff0c\u8b93\u4f60\u8207\u66f4\u591a\u7684\u6f5b\u5728\u5ba2\u6236\u4e92\u52d5\uff0c\u800cGoogle\u7684\u514d\u8cbb\u95dc\u9375\u5b57\u7b56\u5283\u5de5\u5177\u4ea6\u6dfb\u52a0\u4e86\u4e00\u4e9b\u65b0\u7684\u6307\u6a19\u5217\uff0c\u70ba\u4f60\u63d0\u4f9b\u66f4\u660e\u78ba\u7684\u898b\u89e3\u3002\u8b93\u6211\u5011\u4e00\u8d77\u770b\u770b\u5427\uff01<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 1\uff1a<br \/>\u684c\u9762\u7248\u5716\u7247\u984d\u5916\u8cc7\u8a0a(Image Extensions)<\/strong><\/h2>\n<p>\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u8b93\u5ee3\u544a\u5546\u5c07\u8207\u5176\u7522\u54c1\u548c\u670d\u52d9\u76f8\u95dc\u7684\u5716\u7247\u6dfb\u52a0\u5230\u641c\u5c0b\u5ee3\u544a\u4e2d\uff0c\u5f9e\u800c\u5e6b\u52a9\u4ed6\u5011\u88fd\u4f5c\u66f4\u5177\u8996\u89ba\u5438\u5f15\u529b\uff0c\u66f4\u5438\u5f15\u4eba\u9ede\u64ca\u7684\u5ee3\u544a\u3002\u800c\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u5546\u8207\u66f4\u591a\u7684\u6f5b\u5728\u5ba2\u6236\u4e92\u52d5\uff0cGoogle <a href=\"https:\/\/support.google.com\/google-ads\/answer\/11430278\">\u5ba3\u5e03<\/a> \u4e86\u5e7e\u9805\u66f4\u65b0\uff0c\u4ee4\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u66f4\u5bb9\u6613\u53ca\u66f4\u5ee3\u6cdb\u4f7f\u7528\u3002<\/p>\n<p>\u5728\u66f4\u65b0\u4e4b\u524d\uff0c\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u50c5\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u986f\u793a\uff0c\u4f46\u73fe\u5728\u65bc\u96fb\u8166\u684c\u9762\u7248\u88dd\u7f6e\u4e5f\u80fd\u770b\u5230\u3002 \u5982\u679c\u4f60\u672c\u4f86\u5df2\u5728\u4f7f\u7528\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u529f\u80fd\uff0c\u5728\u65b0\u529f\u80fd\u63a8\u51fa\u6642\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u5728\u96fb\u8166\u88dd\u7f6e\u4e0a\u986f\u793a\u6b64\u984d\u5916\u8cc7\u8a0a\u529f\u80fd\u3002\u901a\u904e\u6309\u300c\u88dd\u7f6e\u300d\u7d30\u5206\u6210\u6548\u8cc7\u6599\u6578\u64da\uff0c\u4f60\u4fbf\u53ef\u4ee5\u76e3\u63a7\u548c\u8a55\u4f30\u5ee3\u544a\u6548\u679c\u3002<\/p>\n<h3><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-21220 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/image-extension.png\" alt=\"\" width=\"768\" height=\"540\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/image-extension.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/image-extension-300x211.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/image-extension-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/image-extension-480x338.png 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/h3>\n<p style=\"text-align: center;\">Source: support.google.com\/<\/p>\n<p>\u9019\u9805\u65b0\u529f\u80fd\u4e5f\u9069\u7528\u65bc\u52d5\u614b\u5716\u7247\u984d\u5916\u8cc7\u8a0a\uff0c\u5b83\u6703\u81ea\u52d5\u5f9e\u4f60\u5ee3\u544a\u7684\u8457\u9678\u9801\u4e2d\u9078\u64c7\u6700\u76f8\u95dc\u7684\u5716\u7247\uff0c\u4e26\u5229\u7528\u6a5f\u5668\u5b78\u7fd2\u5c07\u5716\u7247\u9644\u52a0\u5230\u4f60\u7684\u5ee3\u544a\u4e2d\u3002 \u6b64\u5916\uff0c\u52d5\u614b\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u73fe\u5728\u4e0d\u50c5\u53ea\u652f\u63f4\u82f1\u8a9e\uff0c\u6240\u6709\u8a9e\u8a00\u90fd\u80fd\u4f7f\u7528\u4e86\u3002<\/p>\n<p>Google\u9084\u6dfb\u52a0\u4e86\u4e00\u500b\u514d\u8cbb\u4e14\u53ef\u4f9b\u641c\u5c0b\u7684\u5716\u5eab\uff0c\u4f9b\u5ee3\u544a\u5546\u66f4\u8f15\u9b06\u5730\u70ba\u5176\u7522\u54c1\u9078\u64c7\u76f8\u95dc\u5716\u7247\u3002 \u53ea\u9700\u5728\u9078\u64c7\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u7684\u5716\u7247\u6642\uff0c\u9078\u53d6\u300c\u5716\u5eab\u5716\u7247\u300d\uff0c\u4fbf\u53ef\u524d\u5f80\u5716\u5eab\u641c\u7d22\u3002<\/p>\n<p><span class=\"c6 c1\">\u6700\u8fd1\uff0c\u6211\u70ba\u6211\u7684\u4e00\u4f4d\u96fb\u5b50\u5546\u52d9\u5ba2\u6236\u5275\u5efa\u4e86\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3002 97% \u7684\u6574\u9ad4\u66dd\u5149\u7387\u4f86\u81ea\u884c\u52d5\u88dd\u7f6e\uff0c\u800c\u53ea\u6709 3% \u4f86\u81ea\u96fb\u8166\u88dd\u7f6e\uff0c\u6240\u4ee5\u6211\u731c\u6b64\u6642\u4f60\u5728\u684c\u9762\u8a2d\u5099\u4e0a\u641c\u7d22\u6642\u9084\u4e0d\u6703\u770b\u5230\u5f88\u591a\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3002<\/span><\/p>\n<p class=\"c3\"><span class=\"c6 c1\">\u6839\u64daGoogle Support\u544a\u8a34\u6211\u7684\u5167\u5bb9\uff0c\u5982\u679c\u4f60\u7684\u653f\u7b56\u5408\u898f\u6b77\u53f2\/\u8a18\u9304\u4e0d\u4f73\uff0c\u4f60\u5c07\u7121\u6cd5\u5275\u5efa\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u3002 \u56e0\u6b64\uff0c\u5982\u679c\u4f60\u4e0d\u7b26\u5408\u5275\u5efa\u5716\u7247\u984d\u5916\u8cc7\u8a0a\u7684\u689d\u4ef6\uff0c\u8acb\u5148\u5617\u8a66\u6e05\u7406\u88ab\u62d2\u767b\u7684\u5ee3\u544a\uff0c\u6210\u70ba\u9075\u5b88\u653f\u7b56\u7684\u5ee3\u544a\u5ba2\u6236\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 2\uff1a<br \/>\u95dc\u9375\u5b57\u7b56\u5283\u5de5\u5177\u7684\u65b0\u6307\u6a19\u5217<\/strong><\/h2>\n<p>Google\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177 (Keyword Planner Tool) \u662f\u4e00\u500b\u514d\u8cbb\u7684\u5de5\u5177\uff0c\u4e3b\u8981\u5e6b\u52a9\u6240\u6709Google Ads\u7528\u6236\u67e5\u770b\u548c\u898f\u5283\u6240\u9700\u7684Google\u641c\u7d22\u95dc\u9375\u5b57\u3002Google\u5728\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u4e2d\u6dfb\u52a0\u4e86\u4e00\u4e9b\u65b0\u7684\u6307\u6a19\u5217\u5305\u62ec\u540c\u6bd4\u8b8a\u5316(YoY Change)\u3001\u4e09\u500b\u6708\u8b8a\u5316(Three month change)\u548c\u8da8\u52e2\u985e\u578b(Three month trending type)\uff0c\u5e6b\u52a9\u4f60\u70ba\u4f60\u6240\u9078\u64c7\u7684\u95dc\u9375\u5b57\u6e96\u5099\u66f4\u597d\u7684\u5efa\u8b70\u548c\u4f30\u7b97\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u65b0\u6307\u6a19\u5217\u7684\u622a\u5716\uff1a<\/span><\/p>\n<div class=\"h-c-page\">\n<div class=\"article-image                             h-c-grid__col-l--4 h-c-grid__col--6 h-c-grid__col-l--offset-4 h-c-grid__col--offset-3\"><img decoding=\"async\" class=\"size-full wp-image-21221 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool.png\" alt=\"Google Ads Update\" width=\"1600\" height=\"951\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-300x178.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-1024x609.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-768x456.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-1536x913.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/01\/keyword-planning-tool-480x285.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<ul>\n<li><strong>YoY (Year-Over-Year) Change<\/strong> \u2013 \u5c07\u6700\u8fd1\u4e00\u500b\u6708\u7684\u201d\u6bcf\u6708\u641c\u7d22\u91cf\u201d\u8207\u53bb\u5e74\u540c\u4e00\u6708\u4efd\u4f5c\u6bd4\u8f03\u3002<\/li>\n<li><strong>Three month change<\/strong> - \u5c07\u6700\u8fd1\u4e00\u500b\u6708\u7684\u6578\u64da\u8207\u524d2\u500b\u6708\u7684\u6578\u64da\u9032\u884c\u6bd4\u8f03\uff0c\u986f\u793a3\u500b\u6708\u5167\u641c\u7d22\u8da8\u52e2\u7684\u8b8a\u66f4\u3002 \u4f8b\u5982: \u5982\u679c\u6700\u8fd1\u4e00\u500b\u6708\u662f11 \u6708\uff0c\u5247\u5c07 11\u6708\u6578\u64da\u8207 9 \u6708\u9032\u884c\u6bd4\u8f03\uff0c\u4ee5\u986f\u793a\u9019 3 \u500b\u6708\u4f86\u7684\u641c\u7d22\u91cf\u8b8a\u5316\u3002<\/li>\n<li><strong>Three month trending type<\/strong> - \u986f\u793a 3 \u500b\u6708\u5167\u95dc\u9375\u5b57\u7684\u641c\u7d22\u8da8\u52e2\u662f\u4e0a\u5347\u3001\u4e0b\u964d\u9084\u662f\u4fdd\u6301\u5e73\u7a69\u3002<\/li>\n<\/ul>\n<p>\u4f7f\u7528\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u548c Google\u63d0\u4f9b\u7684\u6578\u64da\u6709\u5229\u65bc\u4f60\u7684\u5ba2\u6236\u548c\u4f60\u81ea\u5df1\u7684\u5ee3\u544a\u7cfb\u5217\uff0c \u5728\u9019\u4e9b\u8da8\u52e2\u6578\u64da\u7684\u5e6b\u52a9\u4e0b\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5728\u9078\u64c7\u95dc\u9375\u5b57\u548c\u5ee3\u544a\u7cfb\u5217\u898f\u5283\u65b9\u9762\u6709\u66f4\u597d\u7684\u5206\u6790\u548c\u66f4\u6e05\u6670\u7684\u898b\u89e3\u3002<\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Google is always looking for different room for improvement aimed to provide an effective and easier-to-use advertising platform to help users analyze and optimize the ad performance more clearly. For December Google ads updates, Google announced the expansion of image extensions to desktop devices, allowing you to interact with more potential customers. Also, Google&#8217;s free [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-21219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21219"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21226"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}