{"id":21317,"date":"2022-02-18T00:00:00","date_gmt":"2022-02-17T16:00:00","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21317"},"modified":"2022-02-18T00:00:00","modified_gmt":"2022-02-17T16:00:00","slug":"google-ads-trend-in-2022-setting-up-profitable-google-ads-campaigns","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-trend-in-2022-setting-up-profitable-google-ads-campaigns\/","title":{"rendered":"2022 \u5e74 Google Ads \u8da8\u52e2 - \u6108\u8da8\u6210\u719f\u7684Machine Learning\u53ca\u65e5\u6f38\u6536\u7a84\u7684\u4eba\u624b\u512a\u5316\u7a7a\u9593"},"content":{"rendered":"<h1 class=\"wp-block-heading\" id=\"google-ads-trend-in-2022-setting-up-profitable-google-ads-campaigns\"><strong>2022 \u5e74 Google Ads \u8da8\u52e2 - \u6108\u8da8\u6210\u719f\u7684Machine Learning\u53ca\u65e5\u6f38\u6536\u7a84\u7684\u4eba\u624b\u512a\u5316\u7a7a\u9593<\/strong><\/h1>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u65b0\u4e00\u5e74\u65b0\u6c23\u8c61\uff0c\u540c\u5927\u5bb6\u62dc\u4e00\u62dc\u5e74\u3002\u864e\u5e74\u65b0\u5e74\u5feb\u6a02\uff0c\u597d\u4eba\u4e00\u751f\u5e73\u5b89\u3002\u4eca\u5929\u60f3\u548c\u5927\u5bb6\u8ac7\u8ac72022\u5e74\u7684Google\u5ee3\u544a\u8da8\u52e2\u3002Google\u5ee3\u544a\u57282021\u5e74\u6709\u4e0d\u5c11\u7684\u8b8a\u5316\uff0c\u4f46\u5982\u679c\u8981\u6211\u75282\u500b\u82f1\u6587\u5b57\u4f86\u7e3d\u7d50---\u90a3\u5c31\u662fMachine Learning\u30022021\u8c37\u6b4c\u5ee3\u544a\u6709\u751a\u9ebc\u91cd\u8981\u66f4\u65b0\uff1fGoogle\u5ee2\u9664\u4e86Expanded Text Ad,\u65b0\u589e\u4e86Performance Max Campaign \u548c\u589e\u52a0\u4e86Smart Shopping \u7684\u5a01\u529b\u7b49\u7b49 \uff08\u4f46\u57282022\u5e744\u6708\u6703\u88abPerformance Max Campaign\u53d6\u4ee3\uff09\u3002\u9019\u4e9b\u5927\u6539\u8b8a\u8c61\u5fb5\u4e86\u751a\u9ebc\uff1f\u5c31\u662f\u5ee3\u544a\u8a2d\u5b9a\u6108\u4f86\u6108\u7c21\u55ae\u53ca\u81ea\u52d5\u5316. \u7c21\u55ae\u4f86\u8aaa\uff0c\u4eba\u624b\u64cd\u4f5c\u7684\u9700\u8981\u6027\u6108\u4f86\u6108\u4f4e\uff0c\u529f\u6548\u4e5f\u5927\u4e0d\u5982\u524d\u4e86\u3002\u9019\u7bc7\u6587\u7ae0\u6211\u5011\u6703\u8207\u4f60\u5011\u5206\u4eab\u6211\u5011\u9810\u8a082022\u5e74\u7684Google\u5ee3\u544a\u8da8\u52e2\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-smart-bidding-strategy-rules-the-world\"><strong>1. \u667a\u80fd\u7af6\u50f9\u7b56\u7565\u5c07\u6210\u4e3b\u6d41<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>\u57282017\u5e74\uff08\u9084\u8a18\u5f97\u7576\u5929\u65c5\u9928\u7684\u9580\u724c\uff09\uff0c\u6211\u5011\u66fe\u7d93\u88abGooglers\u534a\u63a8\u534a\u5c31\u7684\u60c5\u6cc1\u4e0b\u7b2c\u4e00\u6b21\u63a1\u7528\u4e86Maximize Conversion\u3002\u6211\u5011\u7684\u521d\u6b21\u9ad4\u9a57\u662f\u975e\u5e38\u82e6\u6f80\u7684, CPA \u4e00\u591c\u9593\u4e0a\u5347\u4e865-6\u500d\uff0c\u5e7e\u4e4e\u88ab\u5ba2\u4eba\u7576\u201dYellow Object\u201c\u822c\u6253\uff0c\u6700\u5f8c\u5408\u7d04\u671f\u5f8c\u4e5f\u6c92\u6709\u7e8c\u7d04\u4e86\uff0c\u975e\u5e38\u60b2\u75db\uff0c\u9019\u5275\u50b7\u4e5f\u662f\u6211\u5011\u4e00\u76f4\u76f8\u5c0d\u4e0d\u592a\u9858\u610f\u63a1\u7528Smart Bidding\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u5728\u6211\u50112021\u5e74\u7684Ebook\u90fd\u6709\u63d0\u53ca\uff0cGoogle Ads\u65e9\u5728&nbsp;<a href=\"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-july-everything-you-need-to-know-bidding-strategy-keyword-matching-type-strikes-system\/\" data-type=\"URL\" data-id=\"https:\/\/www.kickads.co\/en\/google-ads-updates-in-july-everything-you-need-to-know-bidding-strategy-keyword-matching-type-strikes-system\/\">2021\u5e747\u6708<\/a>\u5df2\u7d93\u628a\u95dc\u9375\u5b57\u5ee3\u544a\u7af6\u50f9\u7b56\u7565\u7684\u6578\u76ee\u7e2e\u6e1b\u5230\u53ea\u67095\u500b\uff0c\u5206\u5225\u662fManual CPC\u3001Maximize Clicks\u3001Maximize Conversions\u3001Maximize Conversion Values \u548c Target Impression Share\uff0c\u800c\u90a3\u7a2e\u7af6\u50f9\u7b56\u8f03\u597d\u4e00\u76f4\u662f\u975e\u5e38\u5177\u722d\u8b70\u6027\u7684Topic\u3002\u7d93\u904e\u4e86\u4e00\u5e74\u7684\u89c0\u5bdf\u53ca\u6e2c\u8a66\uff0c\u6211\u5011\u767c\u73fe\u4e86\u4e00\u689d\u76f8\u5c0d\u4e0d\u932f\u7684Formula\u3002 <\/p>\n\n\n\n<p>\u9996\u5148\uff0cManual CPC \u57fa\u672c\u4e0a\u5df2\u7d93\u6dea\u70ba\u5783\u573e\uff0c\u4f60\u53ef\u4ee5\u7576\u5b83\u96e2\u6b7b\u4ea1\u4e0d\u9060\u77e3\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u5982\u679c\u4ee5\u4e00\u500b\u5168\u65b0\u7684\u5e33\u6236\u4f86\u8aaa\u800c\u6c92\u6709\u592a\u591a\u6b77\u53f2\u6578\u64da\u53c3\u8003\uff0c\u5efa\u8b70\u5148\u63a1\u7528Maximize Click\uff0c\u4f46\u8a18\u5f97\u8981 SET\u597d\u4f60\u7684 BID CAP\uff08\u7279\u5225\u5982\u679c\u4f60\u5c0d\u4f60\u7684\u5ee3\u544a\u53caLanding Page\u6c92\u6709\u4fe1\u5fc3\u7684\u8a71\uff09\uff0c\u4e0d\u7136\u5b83\u6709\u6a5f\u6703Bid\u5f97\u975e\u5e38\u9ad8\uff01\uff01\u4f46\u5982\u4f55\u627e\u5230\u9069\u5408\u7684Bid Cap \uff0c\u4f60\u53ef\u5f9eKeyword Planner \u88e1\u627e\u5230\u4e9b\u7709\u76ee\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-1024x438.png\" alt=\"\" class=\"wp-image-21323\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-1024x438.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-300x128.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-768x328.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-480x205.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3.png 1060w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u7576\u4f60\u4e00\u500bCampaign\u80fd\u5920\u65bc\u6bcf\u6708\u53d6\u5f9710-15\u500bConversion\u7684\u6642\u4faf\uff0c\u4f60\u5c31\u53ef\u4ee5\u8003\u616e\u8f49Smart Bidding\u3002\u4f60\u53ef\u80fd\u6703\u554f\uff0c\u5982\u679c\u6211\u4e00\u500bCampaign\u4e26\u6c92\u6709\u53d6\u5f9710-15\u500bConversion\uff0c\u90a3\u8a72\u600e\u9ebc\u8fa6\u5462\uff1f\u5efa\u8b70\u4f60\u53ef\u4ee5\u8003\u616e\u5c07\u4e0d\u540c\u7684Campaigns\u5408\u4f75\uff0c\u5f9e\u800c\u5408\u7406\u5730\u63d0\u9ad8\u4f60\u7684Conversion\u3002\u90a3\u9ebc\u4f60\u53c8\u53ef\u80fd\u6703\u554f\uff0c\u5982\u679c\u6211\u6574\u500bAccount\u52a0\u8d77\u4f86\u90fd\u6c92\u670910-15\u500bConversion\u5462\uff1f\u90a3\u9ebc.....\u5176\u5be6\u4e5f\u6c92\u4ec0\u9ebc\u8fa6\u6cd5\uff0c\u5f37\u4f86\u7684\u8a71\u53ea\u80fd\u5f37\u884c\u5c07\u4f60\u7684Conversion Point\u5f04\u5f97\u5bb9\u6613D\uff0c\u4f8b\u5982\u5c07\u539f\u672c\u7684Transaction\u8abf\u6574\u81f3Add to Cart\uff0c\u4f46\u6211\u500b\u4eba\u662f\u4e0d\u5efa\u8b70\u6b64\u505a\u6cd5\u7684\uff0c\u5982\u679c\u771f\u7684\u4e0d\u5920Conversion\uff0c\u90a3\u5c31\u7e7c\u7e8c\u6cbf\u7528MAXIMIZE CLICK\u5427\uff01 <\/p>\n\n\n\n<p>\u5047\u8a2d\u4f60\u9054\u5230\u4e86Conversion\u7684\u8981\u6c42\uff0c\u800c\u4f60\u6b63\u5728Run\u4e00\u500bE-Commerce Campaign, \u4f60\u53ef\u4ee5\u9078\u64c7Maximize Conversion Value with Target ROAS\uff0c\u7576\u4f60\u6311\u9078Maximize conversion value\u6642, \u5b83\u6703\u5efa\u8b70\u4e00\u500bTarget ROAS\uff0c\u4f60\u53ef\u4ee5\u6309\u5efa\u8b70\u8f38\u5165\u65e5\u5f8c\u518d\u770b\u60c5\u6cc1\u6162\u6162\u8abf\u7bc0\u3002\u5982\u679c\u4f60\u662fRun Lead Generation Campaign\u7684\u8a71\uff0c\u5c31\u9078\u64c7Maximize Conversion with Target CPA\uff0c\u7576\u4f60\u6311\u9078Maximize Conversion\u6642\uff0c\u5b83\u540c\u6a23\u6703\u5efa\u8b70\u4f60\u4e00\u500bTarget CPA\uff0c\u4f60\u53ef\u4ee5\u5148\u6309\u5efa\u8b70\u8f38\u5165\u65e5\u5f8c\u518d\u770b\u60c5\u6cc1\u6162\u6162\u8abf\u7bc0\u3002 <\/p>\n\n\n\n<p>\u8b93\u6211\u7d66\u4f60\u770b\u770b\u4e00\u500b\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-2-1-1024x467.png\" alt=\"\" class=\"wp-image-21319\" width=\"1050\" height=\"477\"\/><\/figure><\/div>\n\n\n\n<p>\u4f7f\u7528 Maximize Click\u7684\u7b2c\u4e00\u500b\u6708\uff0c\u6211\u5011\u6709\u8db3\u5920\u7684conversion data<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-2-2-1024x469.png\" alt=\"\" class=\"wp-image-21320\"\/><\/figure><\/div>\n\n\n\n<p>\u65bc\u7b2c\u4e8c\u500b\u6708\uff0c\u6211\u5011\u5207\u63db\u5230Maximize Conversion Value<\/p>\n\n\n\n<p>\u5f9e\u4e0a\u5716\u53ef\u898b\uff0c\u4f60\u53ef\u4ee5\u770b\u5230Conversion Number \u548c Cost Per Conversion \u6709\u660e\u986f\u7684\u9032\u6b65\u3002\u5f9e\u6211\u5011\u9019\u5e74\u7684\u7d93\u9a57\u6240\u5f97\uff0cSmart Bidding\u7121\u53ef\u5426\u8a8d\u8b8a\u5f97\u6108\u4f86\u6108\u5f37\u53ca\u503c\u5f97\u4fe1\u8cf4\uff0c\u6240\u4ee5\u6211\u5011\u4e5f\u5c0d\u6b64\u6295\u4ee5\u4fe1\u5fc3\u4e00\u7968\u3002\n\n\u4f46\u4f60\u8981\u505a\u597d\u5fc3\u7406\u6e96\u5099\uff0c\u7576\u4f60\u4f7f\u7528Smart Bidding\u6642\uff0c\u4f60\u662f\u7121\u6cd5\u63a7\u5236CPC\u7684\uff0c\u6240\u4ee5\u5982\u679c\u4f60\u7684CPC \u4e0a\u5347\u4e8620-40%\uff0c\u8acb\u4e0d\u8981\u592a\u7dca\u5f35\uff0c\u96a8\u8457\u6642\u9593CPC\u6703\u6162\u6162\u91cd\u56de\u6b63\u8ecc\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-structure-for-search-campaign-is-king-forever\"><strong>2. Campaign \u7d50\u69cb\u4ecd\u7136\u662f\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u91cd\u4e2d\u4e4b\u91cd<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Structure\u662f\u5efa\u7acb\u6210\u529f\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u6700\u91cd\u8981\u56e0\u7d20\uff0c\u6c92\u6709\u4e4b\u4e00\u3002\u6211\u5011\u4e4b\u524d\u4e5f\u5beb\u4e86\u4e00\u7bc7&nbsp;<a href=\"https:\/\/www.kickads.co\/zh\/sem-ultimate-guide\/\" data-type=\"URL\">\u3010\u6d0b\u6d0b\u842c\u5b57\u3011Google SEM\u95dc\u9375\u5b57\u5ee3\u544a\u6700\u8a73\u7d30\u6559\u5b78<\/a>&nbsp;\uff0c\u6587\u4e2d\u6709\u8b1b\u89e3\u66f4\u591a\u5982\u4f55\u5efa\u7acb\u4e00\u500b\u597d\u7684Structure\u3002\u6211\u5011\u5c07\u76f8\u540c\u985e\u5225\u7684Keyword\u5206\u7d44\u5728\u540c\u4e00\u500bAd Group\u4e0b\uff0c\u800c\u5728\u9019\u500bAd Group\u4e0b\uff0c\u6211\u5011\u6709\u76f8\u540c\u7684Ad Copy Message\uff0c\u4ee4\u5ee3\u544a\u5177\u6709\u66f4\u597d\u7684\u76f8\u95dc\u6027\uff0c\u5f9e\u800c\u4ee4\u54c1\u8cea\u5206\u6578\u66f4\u9ad8\uff0c\u6bcf\u6b21\u9ede\u64ca\u8cbb\u7528\u66f4\u4f4e\u3002\u540c\u6642\u6839\u64da\u9810\u7b97\uff0c\u6211\u5011\u5c07\u5b83\u5011\u5206\u985e\u70ba\u4e0d\u540cCampaigns\u3002 \u807d\u8d77\u4f86\u5f88\u5bb9\u6613\u5c0d\u5427\uff1f \u4f46\u662f\u60f3\u50cf\u4e00\u4e0b\uff0c\u7576\u4f60\u6709 20 \u7a2e\u670d\u52d9\u6216 500 \u7a2e\u7522\u54c1\u6642\uff0c\u60c5\u6cc1\u6703\u8b8a\u5f97\u66f4\u52a0\u8907\u96dc\u3002 \u8acb\u8a18\u4f4f\uff0c\u5982\u679c\u4f60\u6c92\u6709\u826f\u597d\u7684Structure\uff0c\u4f60\u5c07\u640d\u5931\u4e0d\u5c11\u91d1\u9322\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"still-skag-single-keyword-ad-group\"><strong>SKAG\uff08Single Keyword Ad Group) \u662f\u5426\u4ecd\u6709\u6548\uff1f<\/strong><\/h3>\n\n\n\n<p>\u5728\u6700\u65e9\u671f\uff0c\u6211\u5011\u662f\u5c6c\u65bcSingle Keyword Ad Group \u6d3e\u5225\u7684\uff0c\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u76e1\u91cf\u5b89\u6392\u6bcf\u500bAd Group\u53ea\u6709\u4e00\u500b Keyword\u3002\u9019\u6a23\u505a\u7684\u539f\u56e0\u662f\u6211\u5011\u5e0c\u671b\u63a7\u5236Keyword\u6578\u91cf\u5f9e\u800c\u88fd\u4f5c\u4e00\u500b\u9ad8\u95dc\u806f\u6027\u7684Ad Copy\u3002\u4f46\u6700\u8fd1\u4e00\u5e74\uff0cGoogle\u67d0\u7a0b\u5ea6\u5728\u6253\u58d3\u9019\u7a2e\u505a\u6cd5\uff0cGoogle\u5e0c\u671b\u4f60\u76e1\u91cf\u628a\u591a\u4e00\u4e9bKeywords\u653e\u5230\u540c\u4e00\u500bAd Group\u88e1\uff0c\u8b93\u5b83\u53ef\u4ee5\u6709\u66f4\u591a\u7a7a\u9593\u5b78\u7fd2\u53ca\u767c\u63ee\u3002SKAG\u80cc\u5f8c\u7684\u539f\u5247\u5176\u5be6\u662fAdvertiser \u628a\u6771\u897f\u63a7\u5236\u5230\u6975\u81f4\uff0c\u800c\u9019\u7a2e\u63a7\u5236\u67d0\u7a0b\u5ea6\u4e0a\u9650\u5236\u4e86Google\u7684\u5b78\u7fd2\u80fd\u529b\u3002Google\u8fd1\u5e74\u5927\u529b\u63a8\u884cResponsive Ads\uff0c\u540c\u4e00\u6642\u9593\u6dd8\u6c70\u4e86Expanded Text Ads\uff0c\u9019\u67d0\u7a0b\u5ea6\u4e0a\u662f\u5728\u544a\u8a34Advertiser \u4e00\u500b\u9ad8\u95dc\u806f\u5ea6\u7684\u5ee3\u544a\u91cd\u8981\u6027\u5176\u5be6\u5df2\u7d93\u5927\u6e1b\uff0c\u5b83\u5011\u5e0c\u671b\u4f60\u628a\u90e8\u5206\u7684\u5de5\u4f5c\u4ea4\u7d66\u5b83\uff0c\u800c\u4e0d\u7528\u518d\u8cbb\u715e\u601d\u91cf\u53bbCreate\u5927\u91cfAd Copy\u3002 <\/p>\n\n\n\n<p>\u5728\u9019\u500b\u60c5\u6cc1\u4e0b\uff0c\u6211\u5011\u7684\u5efa\u8b70\u5f88\u7c21\u55ae\uff0c\u5c07\u5dee\u4e0d\u591a\u7684Keyword\u653e\u5728\u540c\u4e00\u500bAd Group\uff0c\u518dShare\u540c\u4e00\u500bMessage\u5c31\u597d\u4e86\uff0c\u4e0d\u7528\u518d\u8cbb\u795e\u5275\u5efaAd Group\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-campaign-objective-does-not-matter-for-video-ads\"><strong>3. \u5f71\u7247\u5ee3\u544a\u7684\u5ee3\u544a\u76ee\u6a19\u662f\u5426\u6709\u7528\uff1f<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u6709\u4f7f\u7528Google Ads\uff0c\u4f60\u53ef\u80fd\u6703\u767c\u73fe\u8fd1\u5e74\u7576\u4f60\u5efa\u7acbCampaign\u6642\uff0c\u53ef\u4ee5\u9078\u64c7Campaign Obejctive\u3002\u90a3\u4f60\u53ef\u80fd\u6703\u554f\uff0c \u5176\u5be6Campaign Objective\u91cd\u8981\u55ce\uff1f<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-1-1024x498.png\" alt=\"\" class=\"wp-image-21325\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-1-1024x498.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-1-300x146.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-1-768x373.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-1-1536x747.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-1-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-1-480x233.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-3-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u4e0a\u5716\u662f\u5275\u5efa\u5ee3\u544a\u6642\u4f60\u6703\u770b\u5230\u7684\u5ee3\u544a\u76ee\u6a19\u3002<\/p>\n\n\n\n<p>\u5728\u6211\u5011\u64cd\u4f5c\u7684\u7d93\u9a57\u4e0a\u770b\uff0cSearch Campaign\u57fa\u672c\u662f\u6c92\u4ec0\u9ebc\u5206\u5225\u7684\uff0c\u4f46Video Campaign\u5c31\u6709\u5f88\u5927\u7684\u5206\u91ce\u3002 \u6211\u5011\u7684\u5efa\u8b70\u662f\uff1a\u4e0d\u8981\u9078\u64c7\u4efb\u4f55GOAL\uff0c\u9078\u64c7 \u201cCreate A Campaign without a goal \u2018s guidance\u201d\uff0c\u770b\u770b\u4ee5\u4e0b\u7684\u4f8b\u5b50\u4f60\u4fbf\u6703\u660e\u767d\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-2-4-1024x170.png\" alt=\"\" class=\"wp-image-21326\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4e0a\u5716\u5c31\u662f\u5176\u4e2d\u4e00\u500b\u5ba2\u6236\u7684\u771f\u5be6\u4f8b\u5b50\uff0c\u5169\u500bCampaign\u7528\u7684\u90fd\u662f\u76f8\u540c\u7684Video\u3001\u76f8\u540c\u7684Creative\u53ca\u76f8\u540c\u7684Targeting\u3002\u6c92\u5c0d\u6bd4\u6c92\u50b7\u5bb3\uff0c\u201cWithout Any Goal\u201d \u7121\u8ad6\u5728View Rate\u6216CPC\u7684\u8868\u73fe\u90fd\u8f03\u597d\u3002\u6211\u5011\u8a8d\u70ba\u5169\u8005\u7684\u5dee\u7570\u662f\u7531\u65bcGoal\u7684\u4e0d\u540c\uff0c\u4ee5\u5c0e\u81f4\u7af6\u50f9\u65b9\u5f0f\u4ea6\u4e0d\u540c\u3002\u201dWithout Any Goal\u201d \u7528\u7684\u662fManual CPV\uff0c\u800c \u201cWebsite Traffic\u201d \u7528\u7684\u662fMaximize Conversion\u3002\u5f9e\u4e0a\u5716\u53ef\u898b, \u201cWebsite Traffic \u7684Campaign CPV\u8b8a\u5f97\u975e\u5e38\u9ad8\uff0c\u4f46CTR\u6c92\u6709\u5f88\u5927\u7684\u63d0\u5347\uff0c\u5f9e\u800c\u5c0e\u81f4CPC\u6975\u9ad8\u3002<\/p>\n\n\n\n<p>\u540c\u6a23\u6211\u5011\u4e5f\u770b\u5230\u201dWebsite Traffic\u201d\u7684\u5ee3\u544a\u986f\u793a\u6a23\u5f0f\u6703\u8f03\u201c\u7279\u5225\u201d\uff0c\u4ee5\u4e0b\u7684Screenshot\u53ef\u80fd\u6703\u4ee4\u4f60\u5403\u9a5a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-2-5-1024x512.png\" alt=\"\" class=\"wp-image-21327\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u9019\u500b\u662f\u5176\u4e2d\u4e00\u500b\u6211\u5011\u770b\u5230\u7684Video Ad\uff0c\u986f\u793a\u7684\u5f71\u7247\u5ee3\u544a\u50cfX\u4f60\u5514\u597d\u518d\u7d30\u5572.jpg\u5481\u7d30\uff0c\u4f46Call-to-Action Button\u537b\u975e\u5e38\u5927\u3002\u7576\u7136\u6211\u770b\u4e0d\u5230\u9019\u500b\u5ee3\u544a\u7684\u8a2d\u5b9a\uff0c\u4f46\u6211\u76f4\u89ba\u8a8d\u70ba\u9019\u5ee3\u544a\u7684Objectivel\u662f\u201dWebsite Traffic\u201d\u7684\u53ef\u80fd\u6027\u662f\u4e0d\u4f4e\u7684\uff0cCall-to-Action Button\u6108\u5927\uff0c\u9ede\u64ca\u7684\u6a5f\u6703\u6108\u9ad8\uff0c\u9019\u4e5f\u7b97\u662f\u201d\u5408\u7406\u201d\u7684\u69cb\u60f3\u5427\uff0c\u5c0d\u55ce\uff1f\u5f9e\u6211\u5011\u7684\u9019\u5e74\u7684\u7d93\u9a57\u5f97\u77e5\uff0c\u9078\u64c7\u201dWebsite Traffic\u201c Objective \u7684CTR \u4e5f\u6c92\u6709\u7279\u5225\u9ad8 CPC\u4e5f\u6c92\u6709\u7279\u5225\u4f4e\u3002\u500b\u4eba\u8a8d\u70ba\u8981\u5438\u5f15\u9ede\u64ca\uff0cVideo\u7684Content\u59cb\u7d42\u662f\u91cd\u9ede\uff0c\u800c\u975eButton\u7684\u5927\u8207\u7d30\u3002\u7576\u7136\u6211\u5011\u4e0d\u6392\u9664\u65e5\u5f8cGoogle\u6703\u5728\u9019Objective\u7684\u512a\u5316\u4e0a\u6709\u9032\u6b65\uff0c\u4f46\u73fe\u968e\u6bb5\u770b\u4f86\u201dWithout Any Goal\u201c \u662f\u8f03\u7406\u60f3\u7684\u9078\u64c7\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-discovery-campaign-has-great-placements-utilize-it\"><strong>4.  Discovery Campaign \u7d55\u5c0d\u503c\u5f97\u4e00\u8a66\uff01<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Gmail  Campaign\u5c07\u6703\u6d88\u5931\uff0c\u52a0\u4e0a\u5c0dMasthead\u7684\u9700\u6c42\u4e5f\u6108\u4f86\u6108\u4f4e\u4e86\uff0c\u53d6\u800c\u4ee3\u4e4b\uff0cDiscovery Campaign\u662f\u4e00\u500b\u53ef\u4ee5\u5e6b\u4f60\u63d0\u5347\u54c1\u724c\u66dd\u5149\uff0c\u6216\u9593\u63a5\u53d6\u5f97\u4e00\u4e9bConversion\u7684Camapaign\u3002\u5982\u679c\u4f60\u9084\u672a\u66fe\u4f7f\u7528\u904eDiscovery Campaign\uff0cGo Ahead \u8a66\u8a66\u5427\uff01Discovery Campaign \u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u628a\u4f60\u7684\u5ee3\u544a\u81ea\u52d5\u6295\u653e\u5230Gmail\u3001Youtube HomePage\u53caAndroid\u7684Discovery App\u3002\u770b\u4e0b\u5716\u4f60\u4fbf\u80fd\u660e\u767dDiscovery Campaign\u7684\u5c55\u793a\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-2-6-1024x670.png\" alt=\"\" class=\"wp-image-21328\"\/><\/figure><\/div>\n\n\n\n<p>\u5982\u679c\u4f60\u719f\u6089 Google Ads \u7684\u653f\u7b56\uff0c\u4f60\u4fbf\u6703\u77e5\u9053\u5728YouTube\u4e0a\u6295\u653eMasthead\u5ee3\u544a\u662f\u5f88\u6602\u8cb4\u7684\uff0c \u4f46\u662f\u901a\u904e Discovery Campaign\uff0c\u4f60\u53ef\u4ee5\u5728YouTube\u9996\u9801\u4e0a\u5c55\u793a\u4f60\u7684\u5ee3\u544a\uff0c\u807d\u8d77\u4f86\u4e0d\u932f\u5427\uff01\u50f9\u683c\uff1f\u76f8\u4fe1\u5b9a\u6703\u4ee413\u5104\u4eba\u90fd\u9707\u9a5a\u4e86\uff0c\u5982\u679c\u4f60\u7684\u7522\u54c1\u670d\u52d9\u548cCreatives\u5920\u512a\u79c0\u7684\u8a71\uff0cCPC \u53ef\u4ee5\u964d\u4f4e\u5230HK$1.20\u3002 Targeting\u8207Display\u53caVideo campaigns\u985e\u4f3c\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u8207\u5176\u4ed6\u5ee3\u544a\u985e\u578b\u76f8\u540c\u7684Audience Targeting\u3002 \u8b93\u6211\u5011\u4f86\u770b\u770b\u6211\u5011\u5ba2\u6236\u7684\u96d9\u5341\u4e00\u6d3b\u52d5\u5427\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-2-7-1024x208.png\" alt=\"\" class=\"wp-image-21329\"\/><\/figure><\/div>\n\n\n\n<p>\u770b\u770b\uff01CPC \u53ef\u4ee5\u4f4e\u81f3HK$1.20\uff0c\u9019\u500bFormat\u6703\u6bd4\u8d77GDN\u9084\u66f4\u4fbf\u5b9c\uff0c\u6d41\u91cf\u8cea\u7d20\u4e5f\u8f03\u597d\u3002\u800c\u6700\u91cd\u8981\u7684\u662f\uff0cDiscovery Campaign\u4e5f\u53ef\u4ee5\u7528\u4f5c\u518d\u884c\u92b7\u4e4b\u7528\u3002\u67d0\u7a0b\u5ea6\u4e0a\u53ef\u4ee5\u52a9\u4f60\u4ee5\u4e00\u500b\u8f03\u4fbf\u5b9c\u7684CPC\u628a\u4f60\u7684\u5ba2\u4eba\u5e36\u56de\u4f86\u3002\u67e5\u770b\u6211\u5011\u7684 Google Ads \u514d\u8cbb\u96fb\u5b50\u66f8\uff0c\u4e86\u89e3&nbsp;<a href=\"https:\/\/www.kickads.co\/zh\/google-ads\/\">\u66f4\u591a\u898f\u683c\u548c\u8a2d\u7f6e\u904e\u7a0b\u3002<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-is-performance-max-campaign-the-digital-marketing-agency-killer\"><strong>5. Performance Max Campaign \u6703\u5426\u6dd8\u6c70\u5ee3\u544a\u4ee3\u7406\uff1f<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Performance Max Campaign\u662fGoogle\u57282021\u5e74\u5e74\u5c3e\u63a8\u51fa\u7684\u65b0\u5ee3\u544a\u683c\u5f0f\u3002\u76f8\u4fe1\u5927\u90e8\u4efd\u4eba\u5c31\u7b97\u807d\u904e\uff0c\u4e5f\u5c0d\u5176\u4e0d\u592a\u719f\u6089\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u4f60\u53ea\u8981\u63d0\u4f9b\u6587\u5b57\u3001\u5716\u7247\u53ca\u5f71\u7247\uff0c\u4e26\u8f38\u5165\u9810\u7b97\uff0cGoogle\u4fbf\u6703\u5229\u7528Machine Learning\u70ba\u4f60\u8a2d\u5b9a\u6240\u6709\u4e0d\u540c\u7a2e\u985e\u7684\u5ee3\u544a\uff0c\u53ef\u8aaa\u662f\u300c\u54a9\u90fd\u5514\u99db\u7406\u300d\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-2-8.png\" alt=\"\" class=\"wp-image-21330\"\/><\/figure><\/div>\n\n\n\n<p>\u4f60\u7684\u5ee3\u544a\u6703\u51fa\u73fe\u5728Youtube, Display, Search, Discovery App, Gmail \u53ca Google Maps.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"building-up-a-performance-max-campaign-asset-group\"><strong>\u5efa\u7acb\u4f60\u7684Performance Max Campaign - Asset Group<\/strong><\/h3>\n\n\n\n<p>\u8207Responsive Display Ads \u7684\u8a2d\u5b9a\u5927\u540c\u5c0f\u7570\uff0c\u628a\u4f60\u6709\u7684Assets\u5168\u90fd\u653e\u9032\u53bb\u5c31\u597d\u4e86\u3002\u628aHeadline\u3001Long Headlines\u3001Descriptions\u3001Call to Action\u3001Business Name\u3001Image\u4ee5\u53caVideo\u6e96\u5099\u597d\u5c31\u53ef\u4ee5\u4e86\uff0c\u8acb\u8a18\u5f97\uff0c\u8981\u653e\u4e00\u4e9b\u80fd\u8868\u73fe\u51fa\u4f60\u516c\u53f8USP\u7684Headline\u53caDescrption\u3002\u4e0b\u5716\u80fd\u8b93\u4f60\u5927\u7d04\u4e86\u89e3\u61c9\u8a72\u653e\u751a\u9ebc\uff0c\u800c\u5716\u4e2d\u7684\u53f3\u5074\u6703\u51fa\u73fe\u4f60\u5ee3\u544a\u7684\u5373\u6642\u9810\u89bd\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-2-8\uff08-573x1024.png\" alt=\"\" class=\"wp-image-21331\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"building-up-a-performance-max-campaign-audience-signal\"><strong>\u5efa\u7acb\u4f60\u7684Performance Max Campaign - Audience Signal<\/strong><\/h3>\n\n\n\n<p>\u8207\u4e00\u822c\u6211\u5011\u6163\u5e38\u8a2d\u5b9a\u7684Search \u6216 Display Campaign\u4e0d\u540c\uff0c\u6211\u5011\u4e0d\u80fd\u8a2d\u5b9a\u95dc\u9375\u5b57\uff0c\u4ea6\u4e0d\u80fd\u9078\u64c7Placement\uff0c\u53ea\u80fd\u5f9eAudience Signal\u5927\u81f4\u4e0a\u53bbTarget\u6211\u5011\u7684\u53d7\u773e(<a href=\"https:\/\/www.google.com\/url?q=https:\/\/support.google.com\/google-ads\/answer\/11465047&amp;sa=D&amp;source=editors&amp;ust=1644818725184254&amp;usg=AOvVaw3HxNCiPiwnk1jNxqVPTN62\" data-type=\"URL\" data-id=\"https:\/\/www.google.com\/url?q=https:\/\/support.google.com\/google-ads\/answer\/11465047&amp;sa=D&amp;source=editors&amp;ust=1644818725184254&amp;usg=AOvVaw3HxNCiPiwnk1jNxqVPTN62\">&nbsp;<\/a><a href=\"https:\/\/support.google.com\/google-ads\/answer\/11465047\" data-type=\"URL\">\u6b64\u6587<\/a>)\u3002\u53ea\u80fd\u5f9eAudience Signal\u5927\u81f4\u4e0a\u53bbTarget\u6211\u5011\u7684\u53d7\u773e\u3002\u5728Audience Signal\u4e2d\uff0c\u6211\u5011\u53ef\u4ee5\u5275\u5efa\u81ea\u5df1\u7684Custom Segement (\u4ee5\u524d\u7a31\u70baCustom Intent)\uff0c\u53ef\u9078\u64c7Affinity \/ In-market \/ Life Events\uff0c\u7576\u7136\u9084\u6709Demographics\uff0c\u9019\u88e1\u7684\u4e00\u500b\u512a\u9ede\u662f\u6211\u5011\u53ef\u4ee5Retarget\u6211\u5011\u7684Custom Audiences\uff0c\u4e26\u4e14\u80fd\u5920\u5305\u62ec\u53d7\u773e\u5217\u8868\u548c\u5ba2\u6236\u5217\u8868\u3002\u8b93\u6211\u5011\u770b\u770b\u4e0b\u5716:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-2-10-1024x796.png\" alt=\"\" class=\"wp-image-21332\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"performance-max-campaign-pros-vs-cons\"><strong>Performance Max Campaign - \u512a\u9ede\u8207\u7f3a\u9ede<\/strong><\/h3>\n\n\n\n<p>Performance Max \u65e5\u5f8c\u53ef\u80fd\u6709\u6a5f\u6703\u628aDigital Marketing Agency\u7684\u751f\u5b58\u7a7a\u9593\u9032\u4e00\u6b65\u627c\u6bba\uff0c\u4f46\u73fe\u968e\u6bb5\uff0c\u5b83\u4e5f\u4e0d\u662f\u7d55\u7121\u7f3a\u9ede\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"pro\"><strong><span style=\"text-decoration: underline;\">\u512a\u9ede\uff1a<\/span><\/strong><\/h4>\n\n\n\n<p>1. \u5f9e\u524d\uff0c\u548cFacebook \u5ee3\u544a\u76f8\u6bd4\uff0cGoogle \u5ee3\u544a\u7684\u8a2d\u5b9a\u516c\u8a8d\u662f\u8f03\u96e3\u4e0a\u624b\uff0c\u6240\u4ee5\u4e00\u76f4\u4ee5\u4f86\u666e\u53ca\u5ea6\u76f8\u5c0d\u8f03\u4f4e\u3002\u4f46Performance Max Campaign\u7684\u51fa\u73fe\u5c07\u6703\u6253\u7834\u9019\u500b\u5c40\u9762\u3002Performance Max Campaign \u7684\u8a2d\u5b9a\u975e\u5e38\u7c21\u55ae\uff0c\u5c31\u50cf\u8a2d\u5b9aFacebook\u5ee3\u544a\u4e00\u6a23\uff0c\u5c08\u6ce8\u4f60\u7684Creative\u548cOffer\u5c31\u975e\u5e38\u8db3\u5920\uff0c\u4e0d\u9700\u8981\u518d\u82b1\u592a\u591a\u6642\u9593\u5728\u90a3\u4e9b\u5fae\u5c0f\u8a2d\u5b9a\u8eab\u4e0a\u3002Google \u5c31\u6703\u7528Machine Learning \u5e6b\u4f60\u627e\u66f4\u591a\u7684Conversion \u56de\u4f86\u3002\u5982\u679c\u4f60\u516c\u53f8\u5c0dGoogle Ads\uff0c\u751a\u81f3Digital Marketing\u6c92\u6709\u592a\u6df1\u5165\u7684\u8a8d\u8b58\uff0c\u6211\u89ba\u5f97\u53ef\u4ee5\u4e00\u8a66\u3002\u7576\u7136\u5982\u679c\u4f60\u6709\u8db3\u5920Budget\u5916\u5224\u7d66Agency\u505a\uff0c\u4e5f\u4e0d\u59a8\u53ef\u4ee5\u627e\u6211\u5011\u50be\u5169\u53e5\uff01<\/p>\n\n\n\n<p>2. \u53ef\u80fd\u6703\u6709\u8f03\u591a\u7684Conversations\uff0cPerformance Max Campaign \u53ea\u53ef\u9078\u64c7\u201cMaximize Conversion\u201d\u6216\u201cMaximize Conversion Value\u201d\uff0c\u5982\u679c\u8a2d\u7f6e\u6b63\u78ba\uff0cGoogle\u5c07\u70ba\u4f60\u8ffdConversion\u3002 Easy peasy! \u6211\u5011\u5df2\u7d93\u91dd\u5c0d\u6d77\u5916\u5730\u5340\uff08\u65e5\u672c\u548c\u5370\u5ea6\u5c3c\u897f\u4e9e\uff09\u6e2c\u8a66\u4e86Performance Max Campaign\uff0c\u6211\u5011\u53ef\u4ee5\u770b\u5230\u5373\u4f7f\u4e0d\u9700\u8981\u9032\u884c\u592a\u591a\u512a\u5316\u4e5f\u6709\u5927\u91cf\u7684Conversations\uff0c\u4f46\u662f\u5c0d\u9999\u6e2f\u537b\u6c92\u6709\u91cd\u5927\u5f71\u97ff\uff0c\u53ef\u80fd\u662f\u56e0\u70baCOVID-19\u5427\uff1f<\/p>\n\n\n\n<p>3. \nPerformance Max\u70ba\u4f60\u7bc0\u7701\u4e86\u4e0d\u5c11\u512a\u5316\u5ee3\u544a\u8a2d\u5b9a\u7684\u6642\u9593\uff0c\u4e0d\u7528\u518d\u64d4\u5fc3Search Impression Share\u3001Dayparting\u3001\u751a\u81f3\u8de8Campaigns\u7684\u9810\u7b97\u5206\u914d\uff0cPerformance Max\u6703\u81ea\u52d5\u9032\u884c\u512a\u5316\u3002\u8001\u5be6\u7684\u8aaa\uff0c\u4f60\u90fd\u6c92\u6709\u592a\u591a\u6771\u897f\u53ef\u4ee5\u512a\u5316\uff0c\u54c8\u54c8\uff01<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"cons\"><strong><span style=\"text-decoration: underline;\">\u7f3a\u9ede:<\/span><\/strong><\/h4>\n\n\n\n<p>1. \u57fa\u672c\u4e0a\uff0c\u4f60\u518d\u7121\u6cd5\u63a7\u5236\u6295\u653e\u7684\u6e20\u9053\u53caPlacement\u3002\u6253\u500b\u6bd4\u55bb\uff0c\u4f60\u5e0c\u671b\u4f60\u7684\u5ee3\u544a\u8f03\u591a\u51fa\u73fe\u5728Google\u2019s search engine\uff0cSorry,\u9019\u7531\u4e0d\u5f97\u4f60\u8aaa\uff1b\u4f60\u4e0d\u5e0c\u671b\u4f60\u7684\u5ee3\u544a\u51fa\u73fe\u5728Gmail\u6216\u7279\u5b9a\u7db2\u7ad9\uff0cSorry \u4f60\u4ea6\u8fa6\u4e0d\u5230\uff0c\u4f60\u552f\u4e00\u53ef\u4ee5\u63a7\u5236\u7684\u662fGoogle\uff0c\u4f60\u7684Target Audience\u548c\u7d20\u6750\u53ca\u9810\u7b97.\uff0cGoogle\u7684AI\u53caMachine Learning\u6703\u8655\u7406\u597d\u4e00\u5207\uff0c\u4e4b\u5f8c\u4f60\u8981\u505a\u7684\u5c31\u53ea\u6709\u76f8\u4fe1Google\uff01 <br><br>\u73fe\u968e\u6bb5\uff0c\u5982\u679c\u4f60\u662f\u975e\u5e38\u6709\u7d93\u9a57\u7684Advertiser\uff0c\u4e14\u5e0c\u671b\u638c\u63a7\u6574\u500bMedia Plan\u7684\u8a71\uff0c\u90a3\u5c31\u5efa\u8b70\u4f60\u66ab\u6642\u5148\u4e0d\u8981\u63a1\u7528\u3002\u5982\u679c\u4f60\u60f3\u4e86\u89e3\u66f4\u591a\uff0c\u6b61\u8fce\u96a8\u6642\u627e&nbsp;<a href=\"https:\/\/www.kickads.co\/zh\/strategy-consultation\/\" data-type=\"URL\">\u6211\u5011<\/a>&nbsp;\u3002<\/p>\n\n\n\n<p>2. \u53e6\u4e00\u500b\u7f3a\u9ede\u7d55\u5c0d\u662fAgency\u7684\u5669\u5922\uff0c\u4f5c\u70baPerformance Agency\u7684\u96e3\u5ea6\u6108\u4f86\u6108\u9ad8\u4e86\uff01\u6309\u7167\u73fe\u6642\u60c5\u6cc1\uff0cAI\u6703\u6108\u4f86\u6108\u6210\u719f\uff0c\u624b\u52d5\u512a\u5316\u7684\u7a7a\u9593\u53ea\u6703\u6108\u4f86\u6108\u7d30\uff0c\u9577\u9060\u4f30\u8a08\uff0c\u6108\u4f86\u6108\u591a\u4e2d\u5c0f\u4f01\u53ef\u4ee5\u81ea\u884c\u6295\u653eGoogle\u5ee3\u544a\u4e86\u3002\u5144\u5f1f\uff0c\u7747\u6015\u4eca\u8216\u90fd\u807d\u4e5e\u98df...<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"like-it-or-not-performance-max-campaign-is-here\"><strong>\u559c\u6b61\u8207\u5426\uff0cPerformance Max Campaign\u4e00\u5b9a\u662fGoogle\u5ee3\u544a\u5927\u63a8\u7684\u65b9\u5411\u3002<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-start-to-collect-first-party-data-now\"><strong>6. \u958b\u59cb\u6536\u96c6\u4f60\u7684\u7b2c\u4e00\u65b9\u6578\u64da \uff08First Party Data)<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>\u73fe\u4eca\u793e\u6703\u5927\u5bb6\u90fd\u5341\u5206\u95dc\u5fc3\u81ea\u5df1\u7684\u79c1\u96b1\u554f\u984c\uff0c\u800cGoogle\u548cFacebook\u4ea6\u6b63\u9010\u6f38\u9650\u5236\u5ee3\u544a\u5546\u5c0d\u6578\u64da\u7684\u8a2a\u554f\u6b0a\u9650\u3002 \u56e0\u6b64\u6211\u5011\u4e0d\u80fd\u53ea\u4f9d\u8cf4\u7b2c\u4e09\u65b9\u6578\u64da\uff0c \u70ba\u4e86\u4fdd\u6301\u6578\u64da\u7684\u6e96\u78ba\u6027\uff0c\u6211\u5011\u5efa\u8b70\u5927\u5bb6\u82b1\u591a\u4e9b\u8cc7\u6e90\u6536\u96c6\u7b2c\u4e00\u65b9\u6578\u64da\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"any-suggestions-for-collecting-first-party-data\"><strong>\u5c0d\u65bc\u6536\u96c6\u7b2c\u4e00\u65b9\u6578\u64da\uff08First Party Data) \u6709\u4ec0\u9ebc\u5efa\u8b70\u55ce\uff1f<\/strong>&nbsp;<\/h3>\n\n\n\n<p>\u81ea 2019 \u5e74\u4ee5\u4f86\uff0cKick Ads\u4e00\u76f4\u900f\u904e\u514d\u8cbb\u5206\u4eab\u96fb\u5b50\u66f8\u4ee5\u63db\u53d6\u53d7\u773e\u7684\u59d3\u540d\u548c\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\uff0c\u85c9\u6b64\u6536\u96c6\u7b2c\u4e00\u65b9\u6578\u64da (First Party Data)\u3002 \u70ba\u751a\u9ebcFirst Party Data\u90a3\u9ebc\u91cd\u8981\uff1f\u56e0\u70ba\u53ea\u6709First Party Data \u4f60\u624d\u4e0d\u6703\u88ab\u5ee3\u544a\u5e73\u53f0\u6e23\u4f4f\u4f60\u5605X\uff0cFirst Party Data\u662f\u771f\u6b63\u5c6c\u65bc\u4f60\u5605\u8cc7\u7522\uff0c\u800c\u5514\u6703\u88ab\u5e36\u8d70\u6211\u5011\u7d93\u5e38\u5efa\u8b70\u5ba2\u6236\u5275\u5efa\u4e00\u500bFunnel\u4ee5\u7372\u5f97\u66f4\u597d\u7684\u6f5b\u5728\u5ba2\u6236\u8cea\u91cf\uff0c\u5982\u679c\u4f60\u60f3\u4e86\u89e3\u66f4\u591a\uff0c\u6b61\u8fce\u96a8\u6642&nbsp;<a href=\"https:\/\/www.kickads.co\/zh\/strategy-consultation\/\">\u8207\u6211\u5011\u806f\u7e6b<\/a>&nbsp;\u3002<\/p>\n\n\n\n<p>\u6536\u96c6\u7b2c\u4e00\u65b9\u6578\u64da\u662fFunnel\u7684\u7b2c\u4e00\u6b65\uff0c\u56e0\u6b64\u4f60\u53ef\u5229\u7528\u514d\u8cbb\u4e0b\u8f09\u96fb\u5b50\u66f8\u3001\u514d\u8cbb\u8a3b\u518a\u7db2\u7d61\u7814\u8a0e\u6703\u6216\u514d\u8cbb\u5f71\u7247\u6559\u5b78\u7684\u65b9\u5f0f\u4ee5\u4f86\u7372\u53d6\u4ed6\u5011\u7684\u6578\u64da\u3002 \u4e0b\u9762\u662f\u6211\u5011\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-2-11-1024x894.png\" alt=\"\" class=\"wp-image-21335\"\/><\/figure><\/div>\n\n\n\n<p>\u7576\u7136\uff0c\u7576\u4f60\u64c1\u6709\u4ed6\u5011\u7684\u500b\u4eba\u8cc7\u8a0a\u5f8c\uff0c\u4f60\u53ef\u4ee5\u9032\u884c\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6216\u4efb\u4f55 CRM \u6d3b\u52d5\uff0c\u4f46\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5011\u5c07\u91cd\u9ede\u4ecb\u7d39 Google Ads\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"applying-first-party-data-into-google-ads\"><strong>\u5c07\u7b2c\u4e00\u65b9\u6578\u64da\u61c9\u7528\u5230 Google Ads<\/strong><\/h3>\n\n\n\n<p>\u7576\u4f60\u6536\u96c6\u5230\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u5f8c\uff0c\u6211\u5011\u53ef\u4ee5\u5c07\u5b83\u5011\u5c0e\u5165 Google Ads Audience Manager\uff0c\u4e4b\u5f8c\uff0c\u6211\u5011\u53ef\u4ee5\u5c07\u9019\u4e9bAudience Lists\u6dfb\u52a0\u5230\u76f8\u5c0d\u7684Campaigns\u4e2d\u3002 \u5047\u8a2d\u4f60\u7d93\u71df\u4e00\u5bb6E-commerce\u5546\u5e97\uff0c\u4e26\u4e14\u64c1\u6709 3 \u500bAudience Lists\uff0c\u5305\u62ec\u901a\u8a0a\u8a3b\u518a\u3001\u8a3b\u518a\u6703\u54e1\u548c\u8cfc\u8cb7\u6703\u54e1\uff0c\u7576\u4f60\u904b\u884c\u201c\u9996\u6b21\u8a02\u8cfc\u6298\u6263\u201d\u6d3b\u52d5\uff0c\u4f60\u5c07\u6703\u5305\u542b\u901a\u8a0a\u8a3b\u518a\u548c\u8a3b\u518a\u6703\u54e1\u7684\u5217\u8868\uff0c\u4e26\u6392\u9664\u8cfc\u8cb7\u6703\u54e1\u7684\u5217\u8868\uff0c\u9019\u6a23\u53ef\u4ee5\u78ba\u4fdd\u5ee3\u544a\u53ea\u91dd\u5c0d\u6211\u5011\u60f3\u8981\u7684\u53d7\u773e\uff0c\u800c\u4e0d\u6703\u5411\u6211\u5011\u4e0d\u60f3\u8981\u7684\u53d7\u773e\u5c55\u793a\u3002 <\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e0a\u50b3Customer List\u6642\u7684Screenshot\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/02\/GOOGLE-TREND-2022-2-12-1024x767.png\" alt=\"\" class=\"wp-image-21336\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u53e6\u4e00\u500b\u975e\u5e38\u597d\u7684\u529f\u80fd\u662f\u6211\u5011\u53ef\u4ee5\u64c1\u6709\u9019\u4e9b\u7b2c\u4e00\u65b9\u6578\u64da\u7684Similar Audiences\uff0c\u76f8\u4fe1\u6211\uff0c\u9019\u4e9b\u76f8\u4f3c\u53d7\u773e\u9060\u9060\u6bd4\u4f60\u7db2\u7ad9\u8a2a\u554f\u8005\u7684Affinity Interest\u6216Similar Audiences\u66f4\u597d\u3002\u7576\u4f60\u5373\u5c07\u958b\u59cb\u65b0\u5ee3\u544a\u7cfb\u5217\u6642\uff0c\u8acb\u52d9\u5fc5\u4f7f\u7528\u5b83\u5011\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"power-up-and-boost-your-roi-in-2022-marketers\"><strong>\u57282022\u5e74\u597d\u597d\u88dd\u5099\u81ea\u5df1\uff0c\u63d0\u9ad8\u4f60\u7684\u6295\u8cc7\u56de\u5831\u7387\uff01<\/strong><\/h2>\n\n\n\n<p><br>\u95b1\u7562\u6211\u5011\u4eca\u5929\u6240\u8aaa\u7684 6 \u9ede\uff0c\u4f60\u53ef\u80fd\u6703\u89ba\u5f97Machine Learning, AI\u53caAutomation\u975e\u5e38\u512a\u79c0\u4e14\u975e\u5e38\u6709\u7528\u3002\u7576\u7136\u4ed6\u5011\u78ba\u5be6\u7d66\u4e88\u4f60\u4e0d\u5c11\u5e6b\u52a9\uff0c\u4f46\u4ed6\u5011\u4e0d\u80fd\u628a\u6ce5\u571f\u8b8a\u6210\u9ec3\u91d1\uff0c\u4f60\u7684\u7522\u54c1\u670d\u52d9\u3001\u6587\u6848\u5275\u610f\u548c\u8457\u9678\u9801\u7684\u512a\u5316\u624d\u662f\u91cd\u4e2d\u4e4b\u91cd\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kickads.co\/zh\/strategy-consultation\/\">\u4f86\u8207Kick Ads\u4ea4\u6d41<\/a>&nbsp;\u5427\uff01\u8b93\u6211\u5011\u4e00\u8d77\u96c6\u601d\u5ee3\u76ca\u5c0b\u627e\u66f4\u591a\u9748\u611f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Ads Trend in 2022 &#8211; Setting Up Profitable Google Ads Campaigns It is a wrap for the year. Google Ads obviously was changing so fast in 2021 that it may be difficult to catch up. Based on what happened in the past year, we can conclude that the main Google Ads trend in 2022 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-21317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-zh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21317"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21347"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}