{"id":21426,"date":"2022-03-24T11:00:00","date_gmt":"2022-03-24T03:00:00","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21426"},"modified":"2022-03-24T11:00:00","modified_gmt":"2022-03-24T03:00:00","slug":"google-ads-updates-in-february-bullet-point-format-experiment-in-search-ads-and-new-ad-label-experiment","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-february-bullet-point-format-experiment-in-search-ads-and-new-ad-label-experiment\/","title":{"rendered":"Google\u5ee3\u544a2\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1a\u641c\u5c0b\u5ee3\u544a\u6e2c\u8a66\uff08\u5ee3\u544a\u63cf\u8ff0\u683c\u5f0f\u8207\u65b0\u5ee3\u544a\u6a19\u7c64\uff09"},"content":{"rendered":"<p>\u5c0d\u65bc 2 \u6708\u4efd\u7684 Google \u5ee3\u544a\u66f4\u65b0\uff0c\u4e3b\u8981\u90fd\u662f\u8207\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u6e2c\u8a66\u6709\u95dc\uff0c\u5305\u62ec\u5ee3\u544a\u63cf\u8ff0\u7684\u9805\u76ee\u7b26\u865f\u683c\u5f0f\u548c\u641c\u7d22\u7d50\u679c\u4e2d\u7684\u65b0\u5ee3\u544a\u6a19\u7c64\u3002 \u5728\u9019\u4e9b\u5be6\u9a57\u6b63\u5f0f\u63a8\u51fa\u4e4b\u524d\uff0c\u8b93\u6211\u5011\u4e00\u8d77\u770b\u770b\u4e26\u63d0\u524d\u505a\u597d\u6e96\u5099\u5427\uff01<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 1\uff1a<br \/>\u641c\u5c0b\u5ee3\u544a\u9805\u76ee\u7b26\u865f\u683c\u5f0f\u6e2c\u8a66<br \/><\/strong><\/h2>\n<p>\u76f8\u4fe1\u5c0dGoogle\u5ee3\u544a\u6709\u4e9b\u8a8d\u8b58\u7684\u4f60\u5c0d\u641c\u5c0b\u5ee3\u544a\u7684\u683c\u5f0f\u4e5f\u4e0d\u6703\u592a\u964c\u751f\uff0c\u7c21\u55ae\u4f86\u8aaa\uff0c\u641c\u5c0b\u5ee3\u544a\u5c31\u662f\u4ee5\u6a19\u984c\u3001\u8def\u5f91 (Display URL) \u53ca\u63cf\u8ff0\u6240\u7d44\u6210\uff08\u5982\u4e0b\u5716\uff09\u3002\u5982\u679c\u4f60\u60f3\u4e86\u89e3\u66f4\u591a\u95dc\u65bc\u641c\u7d22\u5ee3\u544a\u7684\u5143\u7d20\u548c\u7de8\u5beb\u6280\u5de7\uff0c\u6b61\u8fce\u95b1\u8b80\u00a0<a href=\"https:\/\/www.kickads.co\/zh\/7-tips-to-rock-your-google-text-ads-headline\/\" target=\"_blank\" rel=\"noopener\">\u6b64\u6587\u7ae0<\/a>\u00a0\u3002<\/p>\n<h3><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21427 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb.png\" alt=\"google ads updates feb\" width=\"1536\" height=\"706\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb-300x138.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb-1024x471.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb-768x353.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb-480x221.png 480w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/h3>\n<p style=\"text-align: center;\">Source: Google Ad Manager<\/p>\n<p>\u5728\u63cf\u8ff0\u7684\u7684\u90e8\u5206\uff0c\u4e00\u76f4\u90fd\u662f\u4ee5\u6bb5\u843d\u6587\u5b57\u5f62\u5f0f\u5448\u73fe\uff0c\u4f46\u8fd1\u65e5Google\u5c31\u5c0d\u5ee3\u544a\u63cf\u8ff0\u7684\u5c55\u793a\u65b9\u5f0f\u9032\u884c\u4e86\u6e2c\u8a66\uff0c\u5982\u4e0b\u9762\u7684\u6e2c\u8a66\u622a\u5716\u6240\u898b\uff0c\u5728\u5ee3\u544a\u6a19\u984c\u4e0b\u65b9\u7684\u63cf\u8ff0\u90e8\u5206\u6539\u4ee5\u9805\u76ee\u7b26\u865f\u5217\u8868\u7684\u65b9\u5f0f\u986f\u793a\uff0c\u6211\u5011\u53ef\u4ee5\u770b\u5230\u4e00\u500b\u5ee3\u544a\u6700\u591a\u53ef\u986f\u793a\u4e09\u500b\u8981\u9ede(Bullet Point)\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-21429 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb-2.jpg\" alt=\"\" width=\"653\" height=\"607\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb-2.jpg 653w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb-2-300x279.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb-2-13x12.jpg 13w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb-2-480x446.jpg 480w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Twitter<\/p>\n<p class=\"c3\">\u900f\u904e\u9805\u76ee\u7b26\u865f\u5217\u8868\uff0c\u4ee5\u7c21\u6f54\u7684\u65b9\u5f0f\u986f\u793a\u4f01\u696d\/\u7522\u54c1\u7684\u7368\u7279\u8ce3\u9ede\u3001\u529f\u80fd\uff0c\u4e26\u52a0\u5165\u66f4\u591a\u76f8\u95dc\u8cc7\u8a0a\uff0c\u4f8b\u5982\uff1a\u516c\u53f8\u80cc\u666f\u3001\u884c\u52d5\u547c\u7c72\uff0c\u53ef\u5e6b\u52a9\u53d7\u773e\u66f4\u6e05\u695a\u638c\u63e1\u4f60\u7684\u4fe1\u606f\uff0c\u5f9e\u800c\u63d0\u9ad8\u53ef\u4fe1\u6027\u53ca\u53c3\u8207\u5ea6\u3002<\/p>\n<p>Google\u4e00\u76f4\u90fd\u6709\u5728\u6e2c\u8a66\u65b0\u529f\u80fd\u548c\u5ee3\u544a\u683c\u5f0f\uff0c\u9019\u500b\u53ea\u662f\u5176\u4e2d\u4e4b\u4e00\uff0c\u5728\u904e\u53bb\u7684\u5e7e\u661f\u671f\uff0cGoogle\u9084\u6e2c\u8a66\u4e86\u6587\u5b57\u5ee3\u544a\u4e2d\u7684\u7db2\u7ad9\u5716\u6a19\uff0c\u53ca\u5177\u6709\u81ea\u52d5\u6536\u96c6\u529f\u80fd\u7684\u5168\u7403\u7db2\u7ad9\u6a19\u7c64\u3002\u5230\u9019\u4e9b\u529f\u80fd\u6e2c\u8a66\u5b8c\u6210\u4e26\u6b63\u5f0f\u63a8\u51fa\u6642\uff0c\u6211\u5011\u518d\u8207\u4f60\u66f4\u8a73\u7d30\u5206\u65b9\u4eab\u5427\u3002<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 2\uff1a<br \/>\u641c\u5c0b\u5ee3\u544a\u6a19\u7c64\u6e2c\u8a66<br \/><\/strong><\/h2>\n<p>\u5728Google\u7684\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e2d\uff0c\u4ed8\u8cbb\u7684\u641c\u5c0b\u7d50\u679c\u6703\u6709\u201cAd\u201d\u7684\u5ee3\u544a\u6a19\u7c64\uff0c\u8fd1\u65e5Google\u6b63\u5728\u70ba\u6b64\u5ee3\u544a\u6a19\u7c64\u9032\u884c\u5c0f\u6e2c\u8a66\uff0c\u4ee5\u5e6b\u52a9\u7528\u6236\u66f4\u5bb9\u6613\u5c07\u5176\u8207\u81ea\u7136\u641c\u5c0b\u7d50\u679c\u5340\u5206\uff0c\u4e0b\u5716\u70ba\u5be6\u9a57\u6a19\u7c64(\u5de6)\u8207\u73fe\u7528\u6a19\u7c64\u7684\u6bd4\u8f03\u3002<\/p>\n<div class=\"h-c-page\">\n<div class=\"article-image                             h-c-grid__col-l--4 h-c-grid__col--6 h-c-grid__col-l--offset-4 h-c-grid__col--offset-3\"><img decoding=\"async\" class=\"alignnone wp-image-21433 size-full\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/03\/google-ads-updates-feb-3-1.jpg\" alt=\"\u641c\u5c0b\u5ee3\u544a\u6a19\u7c64\u6e2c\u8a66\" width=\"1500\" height=\"564\" \/><\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: center;\">Source: Twitter<\/div>\n<\/div>\n<p>\u6211\u5011\u53ef\u770b\u5230Google\u5728\u7d14\u9ed1\u8272\u7684\u201cAd\u201d\u6a19\u7c64\u4e0a\u6dfb\u52a0\u4e86\u7da0\u8272\u7684\u5f4e\u66f2\u5916\u6846\uff0c\u6bd4\u73fe\u6642\u4f7f\u7528\u7684\u201dAd\u201d\u6a19\u7c64\u66f4\u52a0\u6436\u773c\u7a81\u51fa\uff0c\u540c\u6642\u201dAd\u201d\u6a19\u7c64\u5f8c\u9762\u4e5f\u6c92\u6709\u4e86\u4efb\u4f55\u6587\u5b57\u6216\u5716\u6848\u3002Google\u7684\u767c\u8a00\u4eba\u8868\u793a\u9019\u53ea\u662f\u4e00\u7cfb\u5217\u5c0f\u578b\u5be6\u9a57\u7684\u4e00\u90e8\u5206\uff0c\u65e8\u5728\u5e6b\u52a9\u7528\u6236\u66f4\u8f15\u9b06\u5730\u8b58\u5225\u641c\u7d22\u5ee3\u544a\u76f8\u95dc\u7684\u54c1\u724c\u6216\u5ee3\u544a\u5546\u3002<\/p>\n<p>\u5c0d\u65bc\u9019\u6b21Google\u7684\u6e2c\u8a66\u6211\u5011\u4e5f\u6709\u4e9b\u9a5a\u8a1d\uff0c\u7562\u7adf\u9019\u4e9b\u5e74Google\u7684\u8a2d\u8a08\u570d\u7e5e\u8457\u4ee4\u4ed8\u8cbb\u7d50\u679c\u8207\u81ea\u7136\u7d50\u679c\u66f4\u52a0\u5c0d\u65bc\u6b64\u96e3\u4ee5\u5206\u8fa8\uff0c\u4f7f\u7528\u4e0d\u592a\u986f\u773c\u7684\u5ee3\u544a\u6a19\u7c64\uff0c\u4f46\u9019\u8209\u52d5\u597d\u50cf\u8207\u73fe\u6642\u7684\u8da8\u52e2\u6709\u9ede\u80cc\u9053\u800c\u99b3\u3002<\/p>\n<p class=\"c0\"><span class=\"c1\">\u6bcf\u7576 Google \u66f4\u6539\u5ee3\u544a\u6a19\u7c64\u7684\u8a2d\u8a08\u6642\uff0c\u5ee3\u544a\u7684\u9ede\u64ca\u7387\u4e5f\u6703\u53d7\u5230\u5f71\u97ff\uff0c\u5982\u679c\u6b64\u5be6\u9a57\u65e5\u5f8c\u771f\u7684\u6b63\u5f0f\u63a8\u51fa\uff0c\u5ee3\u544a\u5546\u8981\u505a\u597d\u5fc3\u7406\u6e96\u5099\uff0c\u9ede\u64ca\u7387\u6709\u6a5f\u6703\u56e0\u6b64\u4e0b\u964d\u3002<\/span><\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>For Google Ads updates in February, mostly related to the experiments on search ads including the bullet point format of the ad description and the new ad label in the search result. Let\u2019s take a look together and prepare ourselves ahead before those tests roll out. \u00a0 Google Ads Update 1\uff1aBullet Point Format Experiment in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-21426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21426"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21444"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}