{"id":21642,"date":"2022-12-14T11:00:00","date_gmt":"2022-12-14T03:00:00","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21642"},"modified":"2022-12-14T11:00:00","modified_gmt":"2022-12-14T03:00:00","slug":"google-ads-updates-in-november-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-november-everything-you-need-to-know\/","title":{"rendered":"Google\u5ee3\u544a11\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1a\u9010\u6b65\u6dd8\u6c70\u300c\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\u300d\uff0cAdSense \u734e\u52f5\u5ee3\u544a\u50b3\u9001\u9580\uff08\u6e2c\u8a66\u7248\uff09"},"content":{"rendered":"<p>Google\u5c07\u65bc2023\u5e74\u9010\u6b65\u6dd8\u6c70\u300c\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\u300d(Similar Audiences)\uff0c\u5f9e 2023 \u5e74 5 \u6708\u958b\u59cb\uff0c\u73fe\u6709\u7684\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\u5c07\u7121\u6cd5\u52a0\u9032\u4efb\u4f55 Google Ads \u548c Display &amp; Video 360 \u7684Campaigns\u548cAd Groups\u7576\u4e2d\u3002\u53e6\u4e00\u65b9\u9762\uff0cGoogle AdSense \u76ee\u524d\u6b63\u5728\u63a8\u884c\u4e00\u9805\u734e\u52f5\u5ee3\u544a(Rewarded Ad)\u6e2c\u8a66\u8a08\u5283\uff0c\u4f9b\u767c\u5e03\u5546\u5411\u5176\u5fe0\u5be6\u53d7\u773e\u653e\u9001\u66f4\u9577\u751a\u81f3\u662f\u4e92\u52d5\u5f0f\u7684\u5ee3\u544a\u3002 \u8b93\u6211\u5011\u4e00\u8d77\u6df1\u5165\u4e86\u89e3\u9019\u4e9b Google \u66f4\u65b0\u3002<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 1\uff1a<br \/>\u9010\u6b65\u6dd8\u6c70\u300c\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\u300d<br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u65bc\u904e\u53bb\u768411\u6708\uff0c <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/12929853?hl=en-GB\"><span style=\"font-weight: 400;\">Google\u5ba3\u5e03 <\/span><\/a><span style=\"font-weight: 400;\">\u5c07\u4e0d\u518d\u652f\u63f4\u300c\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\u300d\uff08\u53c8\u7a31\u300c\u985e\u4f3c\u5ba2\u7fa4\u300d\uff09\uff0c\u540c\u6642\u5c07\u5176\u9010\u6b65\u8f49\u63db\u70ba\u66f4\u5f37\u5927\u7684\u81ea\u52d5\u5316\u89e3\u6c7a\u65b9\u6848\uff0c\u4f46\u7121\u9700\u64d4\u5fc3\uff0c\u9019\u500b\u8b8a\u52d5\u5c07\u5206\u6210\u5169\u500b\u968e\u6bb5\u9010\u6b65\u5be6\u884c\uff0c\u8b93\u4e00\u773e\u5ee3\u544a\u5546\u6709\u8db3\u5920\u7684\u6642\u9593\u63a2\u7d22\u65b0\u7684\u81ea\u52d5\u5316\u89e3\u6c7a\u65b9\u6848\uff0c\u70ba\u904e\u6e21\u671f\u505a\u597d\u6e96\u5099\u3002<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-21651 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov.png\" alt=\"Google Ads Update Nov\" width=\"832\" height=\"616\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov.png 832w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov-300x222.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov-768x569.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov-16x12.png 16w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov-480x355.png 480w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/p>\n<p style=\"text-align: center;\">Source: support.google.com<\/p>\n<h4><b>\u7b2c\u4e00\u968e\u6bb5\uff1a2023\u5e745\u6708<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Google\u5c07\u4e0d\u6703\u518d\u56e0\u61c9\u4f60\u8a2d\u7acb\u7684\u8cc7\u6599\u800c\u81ea\u52d5\u5efa\u7acb\u65b0\u7684\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\u7fa4\u7d44\uff0c\u540c\u6642\u60a8\u4ea6\u7121\u6cd5\u5c07\u73fe\u6709\u7684\u985e\u4f3c\u5ba2\u7fa4\u52a0\u9032\u4efb\u4f55\u65b0\u7684Campaigns\u548cAd Groups\u4e2d\uff0c\u4f46\u65e9\u524d\u5df2\u52a0\u5165\u985e\u4f3c\u5ba2\u7fa4\u7684\u5ee3\u544a\u5c07\u6703\u7e7c\u7e8c\u904b\u4f5c\u3002 <\/span><\/p>\n<h4><b>\u7b2c\u4e8c\u968e\u6bb5\uff1a2023\u5e748\u6708<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Google\u5c07\u6703\u628a\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\u7fa4\u7d44\u5f9e\u6240\u6709Campaigns\u548cAd Groups\u4e2d\u79fb\u9664\uff0c\u4e26\u4e0d\u518d\u51fa\u73fe\u5728 Google Ads \u4e2d\uff0c\u5305\u62ecAudience Manager\uff0c\u4f46\u60a8\u4ecd\u7136\u53ef\u4ee5\u67e5\u770b\u904e\u53bb\u5ee3\u544a\u6d3b\u52d5\u7684\u6b77\u4f86\u8cc7\u6599\u5831\u8868\u3002<\/span><\/p>\n<h3><strong>\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\u7684\u66ff\u4ee3\uff1f<\/strong><\/h3>\n<p>\u96a8\u8457\u985e\u4f3c\u53d7\u773e\u9010\u6f38\u88ab\u6dd8\u6c70\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u5c07\u6703\u66f4\u5f37\u5927\u548c\u81ea\u52d5\u5316\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u5305\u62ec\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61 (Optimized Targeting)\u3001\u76ee\u6a19\u5c0d\u8c61\u64f4\u5c55(Audience Expansion) \u53ca\u667a\u6167\u51fa\u50f9 (Smart Bidding)\uff0c\u8b93\u6211\u5011\u5feb\u901f\u4e86\u89e3\u4e00\u4e0b\u3002<\/p>\n<ul>\n<li><strong>\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\uff1a<\/strong> \u7121\u9700\u4f9d\u8cf4\u7b2c\u4e09\u65b9Cookies\uff0c\u4e5f\u80fd\u70ba\u4f60\u958b\u767c\u53ef\u80fd\u5b8c\u6210\u8f49\u63db\u7684\u65b0\u76f8\u95dc\u76ee\u6a19\u5c0d\u8c61<\/li>\n<li><strong>\u76ee\u6a19\u5c0d\u8c61\u64f4\u5c55\uff1a<\/strong> \u5229\u7528AI\u6280\u8853\uff0c\u8b93\u4f60\u66f4\u8f15\u9b06\u5730\u89f8\u53ca\u66f4\u591a\u696d\u52d9\u91cd\u9ede\u5ba2\u7fa4<\/li>\n<li><strong>\u667a\u6167\u51fa\u50f9\uff1a<\/strong> \u900f\u904e\u7b2c\u4e00\u65b9\u8cc7\u6599\u4fe1\u865f\uff0c\u767c\u63ee\u5f37\u5927\u7684\u9810\u6e2c\u80fd\u529b\uff0c\u89f8\u53ca\u9ad8\u50f9\u503c\u5ba2\u7fa4<\/li>\n<\/ul>\n<h3><strong>\u9762\u5c0d\u8b8a\u52d5\u8a72\u5982\u4f55\u6e96\u5099\uff1f<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-21650 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_2.png\" alt=\"\" width=\"1600\" height=\"838\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_2.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_2-300x157.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_2-1024x536.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_2-768x402.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_2-1536x804.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_2-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_2-480x251.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/> <img decoding=\"async\" class=\"size-full wp-image-21649 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_3.png\" alt=\"\" width=\"1600\" height=\"838\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_3.png 1600w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_3-300x157.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_3-1024x536.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_3-768x402.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_3-1536x804.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_3-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_3-480x251.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21648 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_4-1.png\" alt=\"\" width=\"1600\" height=\"838\" \/><\/p>\n<p>\u00a0<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 2\uff1a<br \/>AdSense \u734e\u52f5\u5ee3\u544a\u50b3\u9001\u9580 (\u6e2c\u8a66\u7248)<br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u8fd1\u65bc <\/span><a href=\"https:\/\/www.webmasterworld.com\/google_adsense\/5076542.htm\"><span style=\"font-weight: 400;\">WebmasterWorld<\/span><\/a><span style=\"font-weight: 400;\">\u6709\u4e00\u7bc7\u5e16\u6587\u5f15\u8d77\u71b1\u70c8\u8a0e\u8ad6\uff0c\u5167\u5bb9\u95dc\u65bcGoogle AdSense\u6b63\u5728\u9032\u884c\u7684\u4e00\u9805\u540d\u70ba\u201dRewarded Ad Gate Beta Program\u201d\u7684\u6e2c\u8a66\uff0c\u8b93\u4f60\u80fd\u5411\u7d93\u5e38\u5230\u8a2a\u4f60\u7db2\u7ad9\u7684\u53d7\u773e\u63d0\u4f9b\u7d66\u66f4\u9577\/\u53ef\u64ad\u653e\u7684\u5ee3\u544a\u3002<\/span><\/p>\n<h3><b>\u4ec0\u9ebc\u662f\u734e\u52f5\u5ee3\u544a?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6839\u64da <\/span><a href=\"https:\/\/admob.google.com\/intl\/zh-TW\/home\/resources\/rewarded-ads-win-for-everyone\/\"><span style=\"font-weight: 400;\">Google AdMob<\/span><\/a><span style=\"font-weight: 400;\">\u4e2d\u6240\u8ff0\uff0c \u734e\u52f5\u5ee3\u544a\u8b93\u7528\u6236\/\u53d7\u773e\u900f\u904e\u89c0\u770b\u5f71\u7247\u6216\u8a66\u73a9\u53ef\u8a66\u73a9\u7684\u5ee3\u544a\u4ee5\u63db\u53d6\u61c9\u7528\u7a0b\u5f0f\u5167\u7684\u734e\u52f5\uff0c\u4f8b\u5982\u70ba\u624b\u6a5f\u904a\u6232\u73a9\u5bb6\u7372\u5f97\u984d\u5916\u7684\u201c\u751f\u547d\u201d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u5e16\u6587\u4e2d\u6240\u8ff0\uff0c\u6b64\u9805\u734e\u52f5\u5ee3\u544a\u50b3\u9001\u9580\u8a08\u5283\u8b93\u70ba\u767c\u5e03\u5546\u63d0\u4f9b\u4e86\u4e00\u7a2e\u65b9\u5f0f\u900f\u904e\u6d3b\u8e8d\u7684\u8a2a\u554f\u8005\u4e2d\u7372\u53d6\u5229\u76ca\uff0c\u4e26\u5f9e\u60a8\u7db2\u7ad9\u4e0a\u7684\u983b\u7e41\u7528\u6236\u90a3\u88e1\u7372\u5f97\u984d\u5916\u7684\u5ee3\u544a\u6536\u5165\u3002 \u4e0b\u5716\u8aaa\u660e\u4e86\u904b\u4f5c\u539f\u7406\uff1a<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21647 aligncenter\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2022\/12\/Google-Ads-Update-Nov_5.png\" alt=\"\" width=\"1600\" height=\"838\" \/><\/p>\n<ol>\n<li>\u734e\u52f5\u5ee3\u544a\u50b3\u9001\u9580\u5c07\u6703\u5728\u7528\u6236\u6bcf\u500b\u6708\u7b2c\u4e94\u6b21\u700f\u89bd\u8a72\u7db2\u7ad9\u6642\u986f\u793a\u3002<\/li>\n<li>\u5982\u679c\u7528\u6236\u9078\u64c7\u89c0\u770b\u6b64\u5ee3\u544a\uff0c\u7cfb\u7d71\u5c07\u6703\u6295\u653e\u5716\u7247\u5ee3\u544a\u6216\u8005\u9577\u905430\u79d2\u7684\u5f71\u7247\u5ee3\u544a\u3002<\/li>\n<li>\u5ee3\u544a\u7d50\u675f\u5f8c\uff0c\u6703\u5f48\u51fa\u4e00\u5247 \u201c\u8b1d\u8b1d\u201d \u8a0a\u606f\uff0c\u7528\u6236\u5c07\u53ef\u7e7c\u7e8c\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\u3002<\/li>\n<li>\u82e5\u7528\u6236\u62d2\u7d55\u89c0\u770b\u5ee3\u544a\uff0c\u4ed6\u5011\u5c07\u7121\u6cd5\u7e7c\u7e8c\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\uff0c\u76f4\u5230\u4e0b\u500b\u6708\u91cd\u7f6e\u700f\u89bd\u6b21\u6578\u6216\u9078\u64c7\u89c0\u770b\u5ee3\u544a\u70ba\u6b62\u3002<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u9019\u5c0d\u65bc\u7528\u6236\u4f86\u8aac\uff0c\u9019\u5c07\u662f\u4e00\u7a2e\u7121\u9700\u8a3b\u518a\u6216\u8a02\u95b1\u4efb\u4f55\u6703\u54e1\u4ea6\u80fd\u4eab\u53d7\u984d\u5916\u5229\u76ca\u6216\u514d\u8cbb\u95b1\u8b80\u6587\u7ae0\u7684\u66ff\u4ee3\u65b9\u5f0f\uff1b\u540c\u6642\u9593\uff0c\u767c\u4f48\u5546\u9084\u53ef\u4ee5\u901a\u904e\u6b64\u6a5f\u6703\u7372\u5f97\u984d\u5916\u5ee3\u544a\u6536\u5165\u3002\u76ee\u524d\u70ba\u6b62\uff0cGoogle\u9084\u672a\u767c\u4f48\u4efb\u4f55\u6b63\u5f0f\u7684\u8072\u660e\u95dc\u65bc\u9019\u9805\u734e\u52f5\u5ee3\u544a\u9580\u7684\u6d88\u606f\uff0c\u8b93\u6211\u5011\u62ed\u76ee\u4ee5\u5f85\u5427\uff01<\/span><\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>For the google ads updates in the last month, Google announced that &#8220;similar audiences&#8221; will be phased out in 2023, and the existing similar audiences will no longer be added to campaigns and ad groups on Google Ads and Display &amp; Video 360 starting from May 2023. On the other hand, Google AdSense is currently [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-21642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21642"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21655"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}