{"id":21717,"date":"2023-02-17T11:30:00","date_gmt":"2023-02-17T03:30:00","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21717"},"modified":"2023-02-17T11:30:00","modified_gmt":"2023-02-17T03:30:00","slug":"google-ads-updates-in-january-everything-you-need-to-know-add-negative-keywords-by-account-level-remove-redundant-keywords-and-ga4-updates","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-january-everything-you-need-to-know-add-negative-keywords-by-account-level-remove-redundant-keywords-and-ga4-updates\/","title":{"rendered":"Google\u5ee3\u544a1\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1a\u5728\u5e33\u6236\u7d1a\u5225\u6392\u9664\u95dc\u9375\u5b57\u3001\u79fb\u9664\u91cd\u758a\u7684\u95dc\u9375\u5b57\u548c GA4 \u66f4\u65b0"},"content":{"rendered":"<p class=\"c5\">\u5728\u4e00\u6708\u4efd\uff0cGoogle Ads \u5ba3\u5e03\u4e86\u6709\u95dc\u5e33\u6236\u95dc\u9375\u5b57\u7684\u5347\u7d1a\u8a2d\u7f6e\uff0c\u7576\u4e2d\u5305\u62ec\u6dfb\u52a0\u6392\u9664\u95dc\u9375\u5b57\u7684\u65b0\u529f\u80fd\u548c\u79fb\u9664\u91cd\u758a\u7684\u95dc\u9375\u5b57\u7684\u529f\u80fd\u5347\u7d1a\u3002\u53e6\u4e00\u65b9\u9762\uff0cGoogle\u4ea6\u5c0dGA4\u9032\u884c\u4e86\u4e00\u4e9b\u66f4\u65b0\uff0c \u8b93\u6211\u5011\u4e00\u8d77\u4e86\u89e3\u5427\uff01<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 1\uff1a<br \/>\n\u5728\u5e33\u6236\u7d1a\u5225\u6392\u9664\u95dc\u9375\u5b57<br \/>\n<\/strong><\/h2>\n<p>\u901a\u5e38\uff0c\u6211\u5011\u6703\u6309\u5ee3\u544a\u7d44 (Ad Group) \u6216\u5ee3\u544a\u7cfb\u5217 (Campaign) \u6dfb\u52a0\u60f3\u8981\u6392\u9664\u7684\u95dc\u9375\u5b57\uff0c\u4f46\u5047\u5982\u4f60\u6709\u597d\u5e7e\u500b\u5ee3\u544a\u5e33\u6236\u90fd\u9700\u8981\u6dfb\u52a0\u6392\u9664\u95dc\u9375\u5b57\u600e\u9ebc\u8fa6\uff1f\u73fe\u5728Google \u6b63\u5728\u70ba\u6211\u5011\u5f15\u5165\u4e00\u500b\u66f4\u597d\u7684\u9078\u64c7\u3002<\/p>\n<p class=\"translation-block\">\u5f9e 1 \u6708\u958b\u59cb\uff0cGoogle \u63d0\u4f9b\u4e86\u5728\u5e33\u6236\u7d1a\u5225\u4e0a\u65b0\u589e\u6392\u9664\u95dc\u9375\u5b57\u5217\u8868\u7684\u5ee3\u544a\u529f\u80fd\u3002\u73fe\u5728\u6211\u5011\u53ef\u4ee5\u901a\u904e\u5728\u5e33\u6236\u8a2d\u7f6e\u4e0a\u5275\u5efa\u6392\u9664\u95dc\u9375\u5b57\u3002\u901a\u904e\u9019\u7a2e\u65b9\u5f0f\uff0c\u6b64\u5217\u8868\u5c07\u81ea\u52d5\u61c9\u7528\u65bc\u4f60\u5e33\u6236\u4e2d\u7684\u6240\u6709\u76f8\u95dc\u5ee3\u544a\u6d3b\u52d5\u985e\u578b\u3002<\/p>\n<p>\u7576\u4f60\u60f3\u8981\u5728\u591a\u500b\u5ee3\u544a\u7cfb\u5217\u4e2d\u6dfb\u52a0\u5927\u91cf\u4e0d\u60f3\u8981\u7684\u641c\u7d22\u8a5e\u6642\uff0c\u4f7f\u7528\u9019\u500b\u65b9\u6cd5\u5c0d\u6211\u5011\u975e\u5e38\u6709\u5e6b\u52a9\u3002\u53ea\u9700\u5275\u5efa\u4e00\u500b\u6e05\u55ae\uff0c\u5c31\u53ef\u4ee5\u7bc0\u7701\u5f88\u591a\u6642\u9593\uff0c\u7121\u9700\u518d\u624b\u52d5\u5c07\u76f8\u540c\u95dc\u9375\u5b57\u9010\u4e00\u6dfb\u52a0\u5230\u6bcf\u500b\u5ee3\u544a\u4e2d\u3002<\/p>\n<h3><b>\u5982\u4f55\u5728\u5e33\u6236\u7d1a\u5225\u6392\u9664\u95dc\u9375\u5b57\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b65\u9a5f 1\uff1a\u67e5\u627e [\u5e33\u6236\u8a2d\u5b9a] \u5206\u9801\uff0c\u7136\u5f8c\u5c55\u958b [\u6392\u9664\u95dc\u9375\u5b57] \u90e8\u5206\u3002&nbsp;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u7b2c2\u6b65\uff1a <span class=\"c0\">\u9ede\u64ca\u5de6\u4e0a\u89d2\u7684\u201c+\u201d\u5716\u6a19\uff0c\u4f60\u5c31\u53ef\u4ee5\u5217\u51fa\u4f60\u60f3\u8981\u6392\u9664\u7684\u6240\u6709\u95dc\u9375\u5b57\u3002<\/span><\/span><span class=\"c0\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u6b65\u9a5f 3\uff1a\u8a18\u5f97\u9078\u64c7 [\u5132\u5b58]\uff0c <span class=\"c7\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/support.google.com\/google-ads\/answer\/11396330?hl%3Den&amp;sa=D&amp;source=editors&amp;ust=1676556035225339&amp;usg=AOvVaw3xnY6OT3XcRPPvu9opFxLW\">\u5728\u4f60\u5b8c\u6210\u6240\u6709\u6b65\u9a5f\u5f8c\u3002<\/a><\/span><span class=\"c0\">.&nbsp;<\/span><\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/yzvRoSuJg9hOvh9SlLIQ-HxCyX7QCO68PRVDLKOzopYv5fcAHrHJ-wPXuHo8BSCa1MGgqI3V0QRJWKanGP8y8X_Qf1AsC34aP0Cshc0ich29CPCOUlOzT-zftXNHO2euTsFsKauak8Rfpvkd_ObMdKU\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/nXOlMiXW_Le21m6wU7_ne2tO3zVjAgAS6pUMRAVDB4P3X8xSySubJpZpDD0gs00I-JIRsmbxFuOtjJHCurZdaxj-1EXQekclEVGSfMPt0C440Pmg9-n-0fwejR7b86X8dToUszrtVXVn6UZwYzoCXEM\"><\/p>\n<p class=\"c5\"><span class=\"c0\">\u7576\u4f60\u6210\u529f\u6dfb\u52a0\u5e33\u6236\u7d1a\u6392\u9664\u95dc\u9375\u5b57\u5f8c\uff0c\u90a3\u9ebc\u73fe\u5728\u4f60\u5c07\u53ef\u4ee5\u66f4\u6e96\u78ba\u3001\u66f4\u8f15\u9b06\u5730\u63a5\u89f8\u5230\u76ee\u6a19\u5c0d\u8c61\uff0c\u8b93\u4f60\u7684\u5ee3\u544a\u7372\u5f97\u66f4\u597d\u7684\u5370\u8c61\uff0c\u751a\u81f3\u7372\u5f97\u66f4\u591a\u66f4\u597d\u7684\u8f49\u5316\u7387\u3002<\/span><\/p>\n<p class=\"c5 translation-block\">\u540c\u6642\uff0cGoogle \u6703\u6e1b\u5c11\u5c07\u4f60\u7684\u5ee3\u544a\u5c55\u793a\u7d66\u8207\u4f60\u7684\u54c1\u724c\u548c\u670d\u52d9\u7121\u95dc\u7684\u641c\u7d22\u7fa4\u773e\uff0c\u63db\u53e5\u8a71\u8aaa\uff0c\u5b83\u6709\u52a9\u65bc\u5f9e\u641c\u7d22\u8208\u8da3\u4e2d\u6392\u9664\u4e0d\u76f8\u95dc\u7684\u6d41\u91cf\uff0c\u80fd\u5e36\u4f86\u4e86\u66f4\u597d\u7684\u54c1\u724c\u9ad4\u9a57\u8207\u5177\u8cea\u7d20\u7684\u6d41\u91cf\u3002\u56e0\u6b64\uff0c\u6211\u5011\u5373\u53ef\u4ee5\u66f4\u597d\u5730\u904b\u7528\u6211\u5011\u7684\u5ee3\u544a\u6295\u653e\u3002<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 2\uff1a<br \/>\n\u79fb\u9664\u91cd\u758a\u7684\u95dc\u9375\u5b57<br \/>\n<\/strong><\/h2>\n<p>Google\u5ba3\u5e03\uff0c\u4ed6\u5011\u5df2\u7d93\u5347\u7d1a\u4e86\u4e00\u9805\u81ea\u52d5\u5957\u7528\u7684\u5efa\u8b70\uff0c\u5373\u201c\u79fb\u9664\u91cd\u758a\u7684\u95dc\u9375\u5b57\u201d\u3002\u5982\u679c\u4f60\u6709\u6ce8\u610f\u5230\uff0c\u9019\u500b\u662fGoogle\u63a8\u85a6\u9078\u9805\u4e2d\u7684\u5176\u4e2d\u4e00\u9805\u529f\u80fd\uff0c\u53ef\u4ee5\u8b93\u7528\u6236\u66f4\u597d\u5730\u628a\u63a7\u4ed6\u5011\u7684\u5ee3\u544a\u6295\u653e\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/s7qkbg-jp5PjUAyc1OhQr6BP5e5dD1amWAWcTMV86jexWjVH1eGjAN1RMZZRBUBzE0epWEXCxFnjTSvLbBofhlIuA_HvplgDFLGed8X02oX37yjHHQHO7HOijhe3JhlPX0STEvWPwV4fGbnihUKzR1U\"><\/p>\n<p class=\"c5\"><span class=\"c0\">\u904e\u53bb\uff0cGoogle \u7684\u9019\u500b\u529f\u80fd\u53ea\u80fd\u79fb\u9664\u5728\u540c\u4e00\u5ee3\u544a\u7d44\u4e2d\u767c\u73fe\u7684\u91cd\u758a\u95dc\u9375\u5b57\u3002\u4f46\u5f9e 1 \u6708 19 \u65e5\u958b\u59cb\uff0cGoogle \u5ba3\u5e03\u5c07\u81ea\u52d5\u5957\u7528\u5efa\u8b70\u7684\u61c9\u7528\u64f4\u5c55\u81f3\u76f8\u540c\u5ee3\u544a\u7fa4\u7d44\u4e2d\u7684\u4e0d\u540c\u914d\u5c0d\u985e\u578b\u3002<\/span><\/p>\n<p class=\"c5\"><span class=\"c0\">\u9019\u9805\u5347\u7d1a\u7684\u529f\u80fd\u53ef\u4ee5\u63d0\u9ad8\u4f60\u5ee3\u544a\u7cfb\u5217\u7684\u512a\u5316\u5f97\u5206\uff0c\u4e26\u6e1b\u5c11\u5c0d\u5ee3\u544a\u7684\u8ca0\u9762\u5f71\u97ff\u3002\u9019\u4e5f\u610f\u5473\u8457\u5b83\u5c0d\u91cd\u758a\u95dc\u9375\u5b57\u5c07\u5e36\u4f86\u66f4\u5ee3\u6cdb\u7684\u5f71\u97ff\uff0c\u56e0\u70ba\u9019\u500b\u529f\u80fd\u53ef\u4ee5\u540c\u6642\u79fb\u9664\u4efb\u4f55\u5305\u542b\u91cd\u758a\u95dc\u9375\u5b57\u7684\u6240\u6709\u5ee3\u544a\u7fa4\u7d44\u3002<\/span><\/p>\n<p class=\"c5\"><span class=\"c0\">\u9019\u6b21\u7684\u66f4\u65b0\u5c0d\u5927\u90e8\u5206\u7528\u6236\u4f86\u8aaa\u53ef\u80fd\u4e26\u4e0d\u662f\u4ec0\u9ebc\u597d\u6d88\u606f\uff0c\u56e0\u70ba\u6211\u5011\u904e\u53bb\u5728\u8a2d\u7f6e\u5ee3\u544a\u95dc\u9375\u8a5e\u6642\u591a\u6578\u504f\u5411\u9078\u64c7\u8a5e\u7d44\u914d\u5c0d (Phrase Match) \u548c\u5b8c\u5168\u914d\u5c0d (Exact Match)\uff0c\u800cGoogle\u63a8\u51fa\u7684\u9019\u500b\u529f\u80fd\u63a8\u5ee3\u7684\u662f\u5ee3\u6cdb\u914d\u5c0d (Broad Match) \u95dc\u9375\u8a5e\uff0c\u6709\u53ef\u80fd\u6703\u5c0e\u81f4\u5ee3\u544a\u7684\u6210\u672c\u589e\u52a0\u3002<\/span><\/p>\n<h3 class=\"c5\"><strong><span class=\"c9\">\u5982\u4f55\u95dc\u9589\u81ea\u52d5\u5957\u7528\u5efa\u8b70\uff1f<\/span><\/strong><\/h3>\n<p class=\"c5 translation-block\">\u4f60\u53ef\u4ee5\u627e\u5230 [\u5efa\u8b70] \u9801\u9762\u7684\u81ea\u52d5\u5957\u7528\u9375\uff0c\u4e4b\u5f8c\u7d93\u7531\u4ee5\u4e0b\u5169\u500b\u5206\u9801\u95dc\u9589\u81ea\u52d5\u5957\u7528\u7684\u5efa\u8b70\u3002<\/p>\n<h5 class=\"c5\"><strong>\u7d93\u7531 <\/strong><span class=\"c0\"><strong>[\u7ba1\u7406] \u5206\u9801<\/strong><br \/>\n\u6b65\u9a5f 1\uff1a\u627e\u5230 [\u5efa\u8b70] \u9078\u64c7 [\u81ea\u52d5\u5957\u7528]<br \/>\n\u6b65\u9a5f 2\uff1a\u5728 [\u7ba1\u7406] \u5206\u9801\u53d6\u6d88\u52fe\u9078 [\u79fb\u9664\u91cd\u758a\u95dc\u9375\u5b57] \u7684\u5efa\u8b70\uff0c\u7136\u5f8c\u5728\u9078\u64c7 [\u5132\u5b58] \u5373\u5b8c\u6210\u3002<\/span><\/h5>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/S3QCvilUHnM30YUoj1xJ7ryShO1rCr3bdi_fxQzUnAhbGXHog67hzY6N1qECaYxRiMUzK2DzOxg_bnr73ijWV2wiz3-MupU-lQsB8FVXjxpB6zKp9kI-U7yxS1h1etB8ku7meI3NvgbqEDl_AMEElT0\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Vq4GQkMQDXlJR8L1O8WzNxzf4vyeDbRbWZUHC9bTZO2OuMB2nm4cujk34PH80Shg8BOmnk97JVWgboqj_Tu_-alUqhNLP0b11S_SA_iIhP5iFtbTBKCIK2e_vlACQbdHPlNd6kM9BDDyNW47PPkRzS4\"><\/p>\n<h5 class=\"c5\"><strong><span class=\"c0\">\u4f60\u4e5f\u53ef\u4ee5\u9078\u64c7\u5230 [\u8a18\u9304] \u5206\u9801<br \/>\n<\/span><\/strong>\u7b2c1\u6b65\uff1a <span class=\"c0\">\u9ede\u64ca\u95dc\u9589\u81ea\u52d5\u5957\u7528\u7684 [\u79fb\u9664\u91cd\u758a\u95dc\u9375\u5b57] \u5efa\u8b70\u3002<br \/>\n\u7b2c2\u6b65\uff1a <\/span>\u5728\u5de6\u908a\u7684\u9ede\u9078\u64c7 [\u505c\u7528]\uff0c\u7136\u5f8c\u5c31\u6703\u770b\u5230\u986f\u793a\u7684\u7d05\u9ede <img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/xetenyNRI5rI15d1hs_BHzGh4DlV9OgeXcX8zTpPHVBGLsvWiK7jE1mowsLLxSODegzwQngWqjC9f69kevkcN04eLNuCGHCZydP0Bdbi2262p1ldPZ_pHuUzdmAFfnTAXqRuoG_TU_Lo9dvZJgg47Mc\" alt=\"\"><span class=\"c0\">.<\/span><\/h5>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/kGi86LJ4uFJ0O4T7QFO5nPuqDvF4wgi0xn9f5xFRNtKdcS4rij42OqmXjv9unggcjEuKEqnwNHJ1zd388N-RngVbVRS2ySbYrzm7IHrNPA527wNk0NtC5tHV-v6AH_sKXOF5N4tfafcRZPcI2Z_LbgI\"><\/p>\n<h2 class=\"c1\"><strong><span class=\"c0\">Google\u5ee3\u544a\u66f4\u65b0 3\uff1a<br \/>\n<\/span>GA4 \u66f4\u65b0<\/strong><\/h2>\n<h2 class=\"c5\"><strong><span class=\"c2\">\u66f4\u65b0\u641c\u5c0b\u5217<\/span><\/strong><\/h2>\n<p class=\"c11 translation-block\">Google \u6700\u8fd1\u5ba3\u5e03\u5728GA4 \u7684\u641c\u7d22\u6b04\u4e0a\u6709\u4e86 3 \u500b\u66f4\u65b0\u3002\u7576\u7528\u6236\u60f3\u8981\u5728\u7576\u524d\u5e33\u6236\u4e2d\u67e5\u627e\u4fe1\u606f\u6642\uff0c\u9019\u5c07\u70ba\u4ed6\u5011\u5e36\u4f86\u66f4\u597d\u7684\u641c\u5c0b\u5217\u3002<\/p>\n<h4 class=\"c11\"><strong><span class=\"c4\">\u67e5\u770b\u8cc7\u6599\u4e32\u6d41\u8a73\u7d30\u8cc7\u6599<\/span><\/strong><\/h4>\n<p class=\"c11\"><span class=\"c4\">Google \u900f\u904e\u5be6\u6642\u641c\u5c0b\u4efb\u4f55\u6578\u64da\u6d41\u8a73\u7d30\u7684\u5b57\u8a5e\uff0c\u4e26\u5feb\u901f\u70ba\u7528\u6236\u63d0\u4f9b\u66f4\u6e96\u78ba\u7684\u4fe1\u606f\u3002\u5982\u679c\u4f60\u5e0c\u671b\u5728\u8cc7\u6e90\u4e2d\u7372\u5f97\u8a73\u7d30\u7684\u7db2\u7d61\u6216\u61c9\u7528\u7a0b\u5e8f\u6578\u64da\u6d41\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u95dc\u9375\u5b57\u201c\u8ddf\u8e64\u201d\u53bb\u641c\u7d22\u3001\u61c9\u7528\u7a0b\u5e8f\u6d41 ID \u6216\u7db2\u7d61\u6d41\u6e2c\u91cf ID \u4f86\u8a2a\u554f\u3002<\/span><\/p>\n<h4 class=\"c11\"><strong>\u5c0b\u627e\u76ee\u524d\u7684\u8cc7\u6e90\u548c\u5e33\u6236\u8a2d\u5b9a<\/strong><\/h4>\n<p class=\"c5\">\u5982\u679c\u4f60\u60f3\u67e5\u770b\u7576\u524d\u7684\u8cc7\u6e90\u6216\u8cec\u6236\u8a2d\u5b9a\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u95dc\u9375\u5b57\u201cProperty\u201d\u7684\u641c\u7d22\u8a5e\uff0c\u4e5f\u53ef\u4ee5\u641c\u7d22\u76ee\u524d\u7684\u8cc7\u6e90 ID\u6216\u8cec\u6236\u540d\u7a31\u4ee5\u67e5\u770b\u8a73\u7d30\u4fe1\u606f\u3002<\/p>\n<h4 class=\"c11\"><strong>\u524d\u5f80\u5176\u4ed6 GA4\u7684\u8cc7\u6e90<\/strong><\/h4>\n<p class=\"c5\"><span class=\"c0\">\u5982\u679c\u4f60\u60f3\u5728 GA4 \u4e2d\u7684\u4e0d\u540c\u5c6c\u6027\u4e4b\u9593\u5207\u63db\uff0c\u53ef\u4ee5\u900f\u904e\u4e0b\u5217\u641c\u5c0b\u5b57\u8a5e\uff1a<\/span><\/p>\n<ul class=\"c8 lst-kix_9o51vrwphfg3-0 start\">\n<li class=\"c5 c10 li-bullet-0\"><span class=\"c0\">\u5176\u4ed6\u8cc7\u6e90 ID \u6216\u8cc7\u6e90\u540d\u7a31<\/span><\/li>\n<li class=\"c5 c10 li-bullet-0\"><span class=\"c0\">\u5176\u4ed6\u8cc7\u6e90\u7684\u7db2\u7d61\u4e32\u6d41\u8a55\u4f30 ID<\/span><\/li>\n<li class=\"c5 c10 li-bullet-0\"><span class=\"c0\">\u5176\u4ed6\u8cc7\u6e90\u7684\u61c9\u7528\u7a0b\u5f0f\u4e32\u6d41 ID<\/span><\/li>\n<\/ul>\n<p class=\"c5\"><span class=\"c0\">\u901a\u904e\u641c\u7d22\u9019\u4e9b\u5b57\u8a5e\uff0cGoogle \u6703\u5c07\u4f60\u5c0e\u822a\u5230\u4f60\u6b63\u5728\u641c\u7d22\u7684\u5176\u4ed6\u8cc7\u6e90\u3002GA4 \u5141\u8a31\u7528\u6236\u5728\u641c\u7d22\u67e5\u8a62\u4e2d\u986f\u793a\u591a\u9054 7 \u500b\u8207\u641c\u5c0b\u67e5\u8a62\u76f8\u7b26\u7684\u8cc7\u6e90\u3002<\/span><\/p>\n<h2 class=\"c5\"><strong><span class=\"c2\">\u5728 GA4 \u4e2d\u91cd\u65b0\u547d\u540d\u7684\u6307\u6a19<\/span><\/strong><\/h2>\n<p class=\"c5 translation-block\">\u5728 2023 \u5e74 7 \u6708 1 \u65e5 Universal Analytics \u505c\u7528\u5f8c\uff0cGoogle \u5c07\u91cd\u65b0\u547d\u540d\u4ee5\u4e0b\u7684\u5e7e\u500b\u6307\u6a19\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u8868\u9054\u9019\u4e9b\u6307\u6a19\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/gameofwp.com\/kickads2025\/wp-content\/uploads\/2023\/02\/Google-Ads-Updates-in-January-2023-08-5.png\"><\/p>\n<h2 class=\"c5\"><strong><span class=\"c2\">GA4 \u6dfb\u52a0\u4e86 12 \u500b\u65b0\u7684\u96fb\u5b50\u5546\u52d9\u7dad\u5ea6<\/span><\/strong><\/h2>\n<p class=\"c5 translation-block\">GA4 \u767c\u5e03\u4e86 12 \u500b\u65b0\u7684\u96fb\u5b50\u5546\u52d9\u7dad\u5ea6\uff0c\u4e26\u6dfb\u52a0\u4e86\u5728 DATA API\u88cf\u3002<\/p>\n<p class=\"c1\"><img decoding=\"async\" src=\"https:\/\/gameofwp.com\/kickads2025\/wp-content\/uploads\/2023\/02\/Google-Ads-Updates-in-January-2023-10-5.png\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In January, Google Ads announced upgraded settings for account keywords. These upgrades include new features for adding negative keywords and upgrading the setting of removing redundant keywords. Additionally, Google has made some updates to GA4. Let&#8217;s go through these Google Ads updates together. Google Ads Update 1\uff1a Add Negative Keywords by Account-level Usually, we add [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21734,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,52],"tags":[],"class_list":["post-21717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21717"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21734"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}