{"id":21743,"date":"2023-03-10T18:46:37","date_gmt":"2023-03-10T10:46:37","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21743"},"modified":"2023-03-10T18:46:37","modified_gmt":"2023-03-10T10:46:37","slug":"google-ads-updates-in-february-everything-you-need-to-know-performance-max-campaign-new-features-search-ads-new-tools","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-february-everything-you-need-to-know-performance-max-campaign-new-features-search-ads-new-tools\/","title":{"rendered":"Google\u5ee3\u544a2\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1aPerformance Max\u5ee3\u544a\u5168\u65b0\u529f\u80fd\uff0c\u641c\u5c0b\u5ee3\u544a\u529f\u80fd\u66f4\u65b0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google\u5373\u5c07\u70baPerformance Max Campaign (\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217) \u63a8\u51fa4\u9805\u5168\u65b0\u529f\u80fd\uff0c\u8b93\u5ee3\u544a\u5546\u53ef\u4ee5\u66f4\u597d\u7684\u63a7\u5236\u4ee5\u53ca\u4e86\u89e3Performance Max Campaign\u7684\u6210\u6548\u3002 \u53e6\u5916\uff0cGoogle\u4e5f\u63a8\u51fa\u4e86 2 \u500b\u65b0\u5de5\u5177\uff0c\u4ee5\u63d0\u5347Search Campaign (\u641c\u5c0b\u5ee3\u544a\u7cfb\u5217) \u7684\u8868\u73fe\u3002\u8b93\u6211\u5011\u958b\u59cb\u5427\uff01<\/span><\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 1\uff1a<br \/>\nPerformance Max\u5ee3\u544a\u5168\u65b0\u529f\u80fd<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f60\u958b\u59cb\u4f7f\u7528Performance Max\u5ee3\u544a\u7cfb\u5217\u4e86\u55ce\uff1f\u5982\u679c\u4f60\u66fe\u7d93\u4f7f\u7528\u904eSmart Shopping Campaign (\u667a\u80fd\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217) \u7684\u8a71\uff0c\u76f8\u4fe1\u4f60\u5c0dPerformance Max\u4e26\u4e0d\u964c\u751f\uff0c\u56e0\u70ba\u65e9\u5728\u53bb\u5e747\u6708\u6642\uff0cGoogle\u5df2\u7d93\u5c07\u6240\u6709Smart Shopping Campaign \u81ea\u52d5\u5347\u7d1a\u70ba Performance Max Campaign\u3002&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u5df2\u7d93\u5617\u8a66\u904e\u4f7f\u7528Performance Max Campaign\u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u4f60\u61c9\u8a72\u660e\u767d\u76ee\u524d\u70ba\u6b62\u6211\u5011\u53ea\u80fd\u5728Campaign (\u5ee3\u544a\u7cfb\u5217)\u7d1a\u5225\u67e5\u770b\u6210\u6548\u53ca\u6578\u64da\u5831\u544a\u3002\u76f8\u4fe1\u4f60\u4e5f\u548c\u591a\u6578\u5ee3\u544a\u5546\u4e00\u5b9a\u6709\u8457\u76f8\u540c\u7684\u7591\u60d1\uff0c\u5230\u5e95\u54ea\u4e00\u500bAsset Group (\u5ee3\u544a\u5143\u7d20\u7fa4\u7d44)\u7684\u6210\u6548\u6bd4\u8f03\u597d\uff0c\u89f8\u767c\u7684Search Term (\u641c\u5c0b\u5b57\u8a5e)\u5230\u5e95\u662f\u4ec0\u9ebd\uff0c\u6211\u5011\u53c8\u8a72\u5982\u4f55\u53bb\u512a\u5316Performance Max Campaign\uff0c\u8af8\u5982\u6b64\u985e\u7684\u554f\u984c\u3002&nbsp;<\/span><\/p>\n<p class=\"translation-block\">\u597d\u6d88\u606f\u4f86\u4e86\u3002Google\u5ba3\u4f48\u63a5\u4e0b\u4f86\u5c07\u6703\u70baPerformance Max Campaign\u65b0\u589e4\u9805\u65b0\u529f\u80fd\uff1a\u5ee3\u544a\u7cfb\u5217\u7d1a\u5225\u54c1\u724c\u6392\u9664\uff0c\u5f71\u7247\u88fd\u4f5c\u5de5\u5177\uff0c\u5ee3\u544a\u5143\u7d20\u7fa4\u7d44\u5831\u544a\u53ca\u5206\u6790\u8cc7\u6599\u548c\u7db2\u9801\u8cc7\u8a0a\u63d0\u4f9b\u3002<\/p>\n<h3><b>\u5ee3\u544a\u7cfb\u5217\u7d1a\u5225\u54c1\u724c\u6392\u9664<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f60\u5c07\u53ef\u4ee5\u6392\u9664\u90a3\u4e9b\u8207\u4f60\u7684\u7522\u54c1\u53ca\u670d\u52d9\u975e\u76f8\u95dc\u7684\u54c1\u724c\u641c\u5c0b\uff0c\u9019\u6a23\u4f60\u7684\u5ee3\u544a\u5c31\u4e0d\u6703\u51fa\u73fe\u5728Search\u548cShopping\u7684\u5ee3\u544a\u6d41\u91cf\u88cf\u3002\u9019\u9805\u529f\u80fd\u6709\u6548\u5730\u70ba\u4f60\u6392\u9664\u56e0\u7232\u62fc\u5beb\u932f\u8aa4\u6216\u5916\u8a9e\u62fc\u5beb\u7684\u6240\u5e36\u4f86\u7684\u5ee3\u544a\u6d41\u91cf\uff0c\u8b93\u4f60\u53ef\u4ee5\u66f4\u597d\u7684\u63a7\u5236\u5ee3\u544a\u6210\u6548\u3002&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u5728\u6392\u9664\u6e05\u55ae\u88cf\u627e\u4e0d\u5230\u4f60\u60f3\u6dfb\u52a0\u7684\u54c1\u724c\uff0c\u4f60\u53ef\u4ee5\u901a\u904e\u7533\u8acb\u6dfb\u52a0\u7684\u65b9\u5f0f\uff0c\u8981\u6c42Google\u5c07\u7279\u5b9a\u54c1\u724c\u52a0\u5165\u9032\u53bb\u6e05\u55ae\u4e2d\u3002 <\/span><\/p>\n<h2><strong><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/AkdSfSi15sJXBc6i93DHMqQ5CwQ2UKwrnqx8BbVqAk866qwcwlbb-1kUW_2sHrzAbQY5VHUyOSl1Gbmps7kUWkn4eIFqwGJMMR4znYE40Vw68NEgCzhDWdvvxMapfinxJk9DnpOhnuIUHlIa7V4Pkuo\"><\/strong><\/h2>\n<p style=\"text-align: center;\">Source:&nbsp;<span class=\"c4\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/support.google.com\/google-ads\/answer\/13311048&amp;sa=D&amp;source=editors&amp;ust=1678440301188348&amp;usg=AOvVaw09smCdXYOkuuNSVeHa510F\">Google Ads Help<\/a><\/span><\/p>\n<h3 class=\"c2\"><strong><span class=\"c9\">\u5f71\u7247\u88fd\u4f5c\u5de5\u5177<\/span><\/strong><\/h3>\n<p class=\"c2 translation-block\">Google\u5c07\u6703\u628a\u5f71\u7247\u88fd\u4f5c\u5de5\u5177\u6574\u5408\u9032\u53bbPerformance Max Campaign\u7684\u8a2d\u7f6e\u5de5\u4f5c\u6d41\u7a0b\u88cf\u3002\u6b64\u524d\u9019\u9805\u529f\u80fd\u53ea\u5728 asset library (\u5ee3\u544a\u5143\u7d20\u8cc7\u6e90\u5eab)\u4e2d\u63d0\u4f9b\uff0c\u4e4b\u5f8c\u4f60\u5c07\u53ef\u4ee5\u66f4\u8f15\u9b06\u7c21\u55ae\u5730\u88fd\u4f5c\u9ad8\u54c1\u8cea\u5f71\u7247\u3002\u5165\u9762\u63d0\u4f9b\u4e86\u5404\u7a2e\u985e\u7684\u7bc4\u672c\u8b93\u4f60\u9078\u64c7\uff0c\u4ea6\u53ef\u4ee5\u901a\u904e\u4e0d\u540c\u4e3b\u984c\u53bb\u9078\u64c7\uff0c\u88fd\u4f5c\u66f4\u591a\u7684\u5f71\u7247\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/p_vj2WG7eju1VaHTt-lhL3EIIIub3lzimeChfnLMYI43rPXGDSoWYaKs8LyOzzBqXUtK0Cj8sp545Jx2TXKelcOxB3cHIMMHWl9cxvjrZn9XJ9Sby75Jfg3pEXVLKJbAxAuUtzOu4T8PQNvg4hJU9yw\"><span class=\"c0\">Source: Google Ads Help<\/span><\/p>\n<h3 class=\"c2\"><strong><span class=\"c3\">\u5ee3\u544a\u5143\u7d20\u7fa4\u7d44\u5831\u544a\u53ca\u5206\u6790\u8cc7\u6599<\/span><\/strong><\/h3>\n<p class=\"c2\"><span class=\"c0\">\u9019\u5c0d\u6240\u6709\u5ee3\u544a\u5546\u4f86\u8aac\u5c07\u6703\u662f\u4e00\u9805\u91cd\u5927\u7684\u66f4\u65b0\uff0c\u4f60\u5c07\u53ef\u4ee5\u6bcf\u500b\u5ee3\u544a\u5143\u7d20\u7fa4\u7d44\u7684\u5831\u544a\uff0c\u4f8b\u5982\u8f49\u63db\uff0c\u8f49\u63db\u50f9\u503c\uff0c\u6210\u672c\u7b49\u7b49\u7684\u6578\u64da\uff0c\u4ee5\u6b64\u53bb\u5206\u6790\u5ee3\u544a\u5143\u7d20\u7fa4\u7d44\u7684\u6210\u6548\uff0c\u5f9e\u800c\u53bb\u9032\u884c\u5ee3\u544a\u512a\u5316\u3002<\/span><\/p>\n<p class=\"c2 translation-block\">\u53e6\u4e00\u65b9\u9762\uff0cGoogle\u5373\u5c07\u63a8\u51fa\u5ee3\u544a\u9810\u7b97\u653e\u9001\u983b\u7387\u5206\u6790\u8cc7\u6599 \uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u63a8\u6e2c\u76ee\u524d\u7684\u5ee3\u544a\u9810\u7b97\u7684\u958b\u652f\u548c\u8f49\u63db\u6210\u6548\u3002\u4f60\u4e5f\u53ef\u4ee5\u900f\u904e\u6b64\u9805\u529f\u80fd\u53bb\u9810\u6e2c\u63d0\u9ad8\u6295\u653e\u9810\u7b97\u5f8c\u7684\u9810\u8a08\u958b\u652f\u548c\u9810\u6e2c\u8f49\u63db\u6210\u6548\uff0c\u4ee5\u63d0\u9ad8\u5ee3\u544a\u7684\u6295\u653e\u983b\u7387<\/p>\n<h3 class=\"c2\"><strong><span class=\"c3\">\u7db2\u9801\u8cc7\u8a0a\u63d0\u4f9b<\/span><\/strong><\/h3>\n<p class=\"c2\"><span class=\"c0\">\u4f60\u662f\u5426\u9047\u904eGoogle\u5c07\u7528\u6236\u5f15\u5230\u8207\u4f60\u7684\u5ee3\u544a\u5185\u5bb9\u6beb\u7121\u76f8\u95dc\u7684\u9801\u9762\u53bb\uff1f\u6211\u5011\u66fe\u7d93\u9047\u5230\u904e\u9019\u6a23\u7684\u554f\u984c\uff0c\u56e0\u6b64\u6211\u5011\u5c0d\u65bc\u300c\u64f4\u5145\u6700\u7d42\u5230\u9054\u7db2\u5740\u300d\u7684\u529f\u80fd\u9084\u6709\u6240\u4fdd\u7559\u3002\u4f46Google\u6b63\u5728\u5617\u8a66\u8457\u6539\u9032\u3002\u4e0d\u4e45\uff0c\u4f60\u5c07\u53ef\u4ee5\u4e0a\u8f09\u7db2\u9801\u7db2\u5740\u8cc7\u8a0a\u63d0\u4f9b\uff0c\u8b93Google\u63a8\u9001\u7528\u6236\u53bb\u6709\u76f8\u95dc\u6027\u7684\u9801\u9762\u3002Google AI\u6703\u900f\u904e\u4f60\u4e0a\u8f09\u7684\u7db2\u9801\u7db2\u5740\u8cc7\u8a0a\u63d0\u4f9b\uff0c\u66f4\u597d\u7684\u7406\u89e3\u90a3\u4e9b\u9801\u9762\u662f\u5c0d\u4f60\u5ee3\u544a\u66f4\u7232\u91cd\u8981\u7684\u3002<\/span><\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 2\uff1a<br \/>\n\u641c\u5c0b\u5ee3\u544a\u529f\u80fd\u66f4\u65b0<br \/>\n<\/strong><\/h2>\n<p class=\"c2 translation-block\">\u6700\u8fd1\uff0cGoogle\u4ea6\u70baSearch Ads (\u641c\u5c0b\u5ee3\u544a) \u63a8\u51fa\u4e86\u5169\u500b\u65b0\u7684\u5de5\u5177\uff0c\u901a\u904eGoogle AI\u79d1\u6280\u70baSearch Ads\u7684\u5ee3\u544a\u6210\u6548\u9032\u884c\u63d0\u5347\u3002<\/p>\n<h3 class=\"c8\"><strong><span class=\"c3\">\u81ea\u52d5\u5efa\u7acb\u7684\u5ee3\u544a\u5143\u7d20<\/span><\/strong><\/h3>\n<p class=\"c2 translation-block\">\u53bb\u5e74\uff0cGoogle\u5df2\u7d93\u63a8\u51fa\u4e86\u81ea\u52d5\u5efa\u7acb\u7684\u5ee3\u544a\u5143\u7d20\u7684\u6e2c\u8a66\u7248\uff0c\u6839\u64da\u4f60\u5728Ad Group\u88cf\u6240\u63d0\u4f9b\u7684\u7db2\u7ad9\uff0c\u7db2\u9801\uff0c\u5ee3\u544a\u5185\u5bb9\uff0c\u95dc\u9375\u5b57\uff0c\u53bb\u984d\u5916\u7522\u751f\u66f4\u591a\u7684\u5ee3\u544a\u5143\u7d20 (\u4f8b\u5982\u6a19\u984c\u548c\u63cf\u8ff0)\u3002\u57282023\u5e74\uff0cGoogle\u6b63\u5f0f\u5ba3\u4f48\u5c07\u628a\u81ea\u52d5\u5efa\u7acb\u7684\u5ee3\u544a\u5143\u7d20\u4f5c\u7232\u516c\u958b\u6e2c\u8a66\u7248 (\u82f1\u8a9e\u7248\u672c) \u63d0\u4f9b\u7d66\u6240\u6709\u5ee3\u544a\u5546\u4f7f\u7528\u3002<\/p>\n<h4 class=\"c2\"><strong><span class=\"c9\">\u5982\u4f55\u958b\u5553\/\u95dc\u9589&nbsp;<\/span><span class=\"c4 c9\"><a class=\"c7\" href=\"https:\/\/support.google.com\/google-ads\/answer\/11259373?hl=zh-HK#zippy\">\u81ea\u52d5\u5efa\u7acb\u7684\u5ee3\u544a\u5143\u7d20<\/a><\/span><span class=\"c3\"><br \/>\n<\/span><\/strong><span style=\"font-size: 1rem; font-weight: inherit; color: var(--ast-global-color-3); background-color: var(--ast-global-color-5);\">\u6b65\u9a5f1\uff1a\u9078\u64c7\u4f60\u60f3\u8981\u7684Search Campaign<br \/>\n<\/span><span style=\"font-size: 1rem; font-weight: inherit; color: var(--ast-global-color-3); background-color: var(--ast-global-color-5);\">\u6b65\u9a5f2\uff1a\u9078\u64c7 [\u8a2d\u5b9a]<br \/>\n\u6b65\u9a5f3\uff1a\u6309\u4e00\u4e0b [\u81ea\u52d5\u5efa\u7acb\u7684\u5ee3\u544a\u5143\u7d20]<br \/>\n\u6b65\u9a5f4\uff1a\u9078\u53d6 [\u958b\u555f] \u6216\u8005 [\u95dc\u9589]<\/span><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/9Eph3moHa7MXRIxKqULxHN7lbu5ofVlXBbJPIockXxwdcZeKaspYs_yYuFdKYV76RhWbENtQtTYLbujIuhvclto6KS1K49d8zmM-qmjlALgsj-dMY62Azl9gu1Jug67n5EcroE58YatK6FhcpvzqzA0\"><span style=\"color: #ffffff;\">x<\/span><\/h4>\n<h4 class=\"c2\"><strong><span class=\"c9\">\u5438\u7d0d\u65b0\u5ba2\u6236\u76ee\u6a19<\/span><\/strong><\/h4>\n<p class=\"c2\"><span class=\"c0\">Google\u73fe\u5728\u5df2\u7d93\u628a\u5438\u7d0d\u65b0\u5ba2\u6236\u76ee\u6a19\u958b\u653e\u7d66Search Campaign\uff0c\u900f\u904e\u667a\u80fd\u7af6\u50f9\u548c\u7b2c\u4e00\u65b9\u6578\u64da\u53bb\u53d6\u5f97\u65b0\u5ba2\u6236\u3002\u7576\u4f60\u958b\u555f\u4e86\u5438\u7d0d\u65b0\u5ba2\u6236\u76ee\u6a19\uff0cGoogle\u5c07\u6703\u70ba\u4f60\u5c0b\u627e\u8f49\u5316\u7387\u8f03\u9ad8\u7684\u65b0\u5ba2\u6236\uff0c\u70ba\u4f60\u722d\u53d6\u66f4\u9ad8\u7684\u6536\u76ca\u3002<\/span><\/p>\n<h4 class=\"c2\"><span class=\"c0\">2\u7a2e\u6a21\u5f0f\u4f9b\u4f60\u9078\u64c7\uff1a<\/span><\/h4>\n<ul class=\"c12 lst-kix_bez0qfa9ktzi-0 start\">\n<li class=\"c2 c10 li-bullet-0\"><span class=\"c0\">\u300c\u65b0\u5ba2\u6236\u50f9\u503c\u300d\u6a21\u5f0f: \u70ba\u65b0\u5ba2\u6236\u8a2d\u5b9a\u9ad8\u65bc\u73fe\u6709\u5ba2\u6236\u7684\u7af6\u50f9<\/span><\/li>\n<li class=\"c2 c10 li-bullet-0\"><span class=\"c0\">\u300c\u53ea\u9650\u65b0\u5ba2\u6236\u300d\u6a21\u5f0f: \u53ea\u70ba\u65b0\u5ba2\u6236\u8a2d\u5b9a\u7af6\u50f9<\/span><\/li>\n<\/ul>\n<h4 class=\"c2\"><strong><span class=\"c9\">\u5982\u4f55\u958b\u555f&nbsp;<\/span><span class=\"c4 c9\"><a class=\"c7\" href=\"https:\/\/support.google.com\/google-ads\/answer\/12080169?hl=zh-HK\">\u5438\u7d0d\u65b0\u5ba2\u6236\u76ee\u6a19<\/a><br \/>\n<\/span><\/strong><span style=\"font-size: 1rem; font-weight: inherit; color: var(--ast-global-color-3); background-color: var(--ast-global-color-5);\">\u6b65\u9a5f1\uff1a\u9078\u64c7\u4f60\u60f3\u8981\u7684Search Campaign<br \/>\n<\/span><span style=\"font-size: 1rem; font-weight: inherit; color: var(--ast-global-color-3); background-color: var(--ast-global-color-5);\">\u6b65\u9a5f2\uff1a\u9078\u64c7 [\u8a2d\u5b9a]<br \/>\n\u6b65\u9a5f3\uff1a\u5c55\u958b [\u7372\u5ba2] \u5217<br \/>\n\u6b65\u9a5f4\uff1a\u9078\u64c7\u4f60\u60f3\u8981\u7684\u6a21\u5f0f\uff0c\u7136\u5f8c [\u4fdd\u5b58]<\/span><\/h4>\n<p><img decoding=\"async\" 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Google Ads Update 1\uff1a Performance Max Campaign New Features Have\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Terrence Chung\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-february-everything-you-need-to-know-performance-max-campaign-new-features-search-ads-new-tools\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"zh_HK\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Kick Ads -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Ads Updates in February (Everything You Need To Know): Performance Max Campaign New Features, Search Ads New Tools - Kick Ads\" \/>\n\t\t<meta property=\"og:description\" content=\"Google will be rolling out 4 new features for Performance Max campaign that gives advertisers a better control and clearer picture to understand how Performance Max campaign works. 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