{"id":21767,"date":"2023-03-24T12:42:32","date_gmt":"2023-03-24T04:42:32","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21767"},"modified":"2023-03-24T12:42:32","modified_gmt":"2023-03-24T04:42:32","slug":"performance-max-campaign-boost-your-google-ads-with-ease","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/performance-max-campaign-boost-your-google-ads-with-ease\/","title":{"rendered":"Performance Max Campaign \u8b93\u4f60\u7684Google\u5ee3\u544a\u4e8b\u534a\u529f\u500d"},"content":{"rendered":"<h2 class=\"wp-block-heading\">I. \u4ecb\u7d39\uff1aPerformance Max Campaigns (\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217) \u7684\u5a01\u529b<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A. \u91cb\u653e Google Ads \u6f5b\u529b<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads \u70ba\u5ee3\u544a\u5546\u63d0\u4f9b\u4e86\u4e00\u500b\u5f37\u5927\u7684\u5e73\u53f0\u4ee5\u89f8\u53ca\u4ed6\u5011\u7684\u76ee\u6a19\u5c0d\u8c61\u4e26\u5be6\u73fe\u4ed6\u5011\u7684\u5ee3\u544a\u76ee\u6a19\uff0c\u4f46\u662f\u8981\u597d\u597d\u7ba1\u7406\u5ee3\u544a\u6d3b\u52d5\u65e2\u8cbb\u6642\u53c8\u8907\u96dc\uff0c\u7279\u5225\u662f\u5c0d\u65b0\u624b\u800c\u8a00\uff0c\u5be6\u5728\u662f\u6709\u9ede\u5403\u529b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B. The Game-Changer\uff1aPerformance Max Campaigns<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u5c31\u662f\u4f60\u70ba\u4ec0\u9ebc\u8981\u4f7f\u7528Performance Max campaign\u7684\u539f\u56e0\u3002Performance Max \u662f Google Ads \u5176\u4e2d\u4e00\u7a2e\u5ee3\u544a\u7cfb\u5217\uff0c\u5229\u7528\u6a5f\u5668\u5b78\u7fd2\u70ba\u4f60\u7684\u5ee3\u544a\u7cfb\u5217\u81ea\u52d5\u51fa\u50f9\u4e26\u9032\u884c\u512a\u5316\u3002 \u501f\u52a9Performance Max campaign\uff0c\u4f60\u53ef\u4ee5\u5b8c\u5168\u767c\u63ee Google Ads \u7684\u6f5b\u529b\uff0c\u4e26\u5145\u5206\u5229\u7528\u5ee3\u544a\u652f\u51fa\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C. \u672c\u6587\u7684\u76ee\u7684<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u6587\u7684\u76ee\u7684\u662f\u5e36\u4f60\u4e86\u89e3Performance Max campaign\u7684\u4e16\u754c\uff0c\u4e26\u70ba\u4f60\u63d0\u4f9b\u8a2d\u7f6e\u548c\u7ba1\u7406\u5ee3\u544a\u7cfb\u5217\u6240\u9700\u7684\u4e00\u5207\u77e5\u8b58\u3002\u7121\u8ad6\u4f60\u662f\u7d93\u9a57\u8c50\u5bcc\u7684\u5ee3\u544a\u5ba2\u6236\uff0c\u9084\u662f\u525b\u525b\u8d77\u6b65\u7684\u5ee3\u544a\u65b0\u624b\uff0c\u672c\u6587\u90fd\u80fd\u70ba\u4f60\u63d0\u4f9b\u898b\u89e3\uff0c\u5e6b\u52a9\u4f60\u5be6\u73fe\u76ee\u6a19\uff0c\u5f9e Google Ads \u5ee3\u544a\u7cfb\u5217\u4e2d\u7372\u5f97\u7406\u60f3\u7684\u7d50\u679c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">II. Performance Max Campaigns: \u89e3\u9396\u6210\u529fGoogle Ads\u7684\u95dc\u9375<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A. \u81ea\u52d5\u51fa\u50f9\u8207\u512a\u5316\u7684\u529b\u91cf<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Max campaign\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\u4f86\u81ea\u52d5\u57f7\u884c\u5ee3\u544a\u7cfb\u5217\u7684\u51fa\u50f9\u548c\u512a\u5316\u904e\u7a0b\uff0c\u9019\u9805\u5f37\u5927\u7684\u6280\u8853\u8003\u616e\u4e86\u5ee3\u544a\u76f8\u95dc\u6027\u3001\u8457\u9678\u9801\u9ad4\u9a57\u548c\u8f49\u63db\u7387\u7b49\u5404\u7a2e\u56e0\u7d20\uff0c\u4e26\u5be6\u6642\u8abf\u6574\u51fa\u50f9\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u7d50\u679c\u3002Google\u7684\u4e00\u9805\u7814\u7a76\u767c\u73fe\uff0c\u8207\u4f7f\u7528\u624b\u52d5\u51fa\u50f9\u7684\u5ee3\u544a\u7cfb\u5217\u76f8\u6bd4\uff0cPerformance Max campaign\u7684\u5e73\u5747\u8f49\u63db\u7387\u63d0\u9ad8\u4e86 17%\uff0c\u9019\u610f\u5473\u8457\u8207\u624b\u52d5\u51fa\u50f9\u76f8\u6bd4\uff0c\u4f7f\u7528Performance Max campaign\u4e0d\u4f46\u53ef\u4ee5\u7bc0\u7701\u66f4\u591a\u6642\u9593\u548c\u7cbe\u529b\uff0c\u66f4\u80fd\u7372\u5f97\u8f03\u51fa\u8272\u7684\u7d50\u679c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B. \u8f03\u5176\u4ed6\u5ee3\u544a\u7cfb\u5217\u66f4\u512a\u52dd<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Max campaign\u65e8\u5728\u8d85\u8d8a\u5176\u4ed6\u985e\u578b\u7684Google Ads\u5ee3\u544a\uff0c\u4f8b\u5982Search campaign (\u641c\u5c0b\u5ee3\u544a\u7cfb\u5217) \u6216 Shopping campaign (\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217)\u3002 \u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u7b97\u6cd5\u6703\u8003\u616e\u5404\u7a2e\u56e0\u7d20\uff0c\u5305\u62ec\u76ee\u6a19\u5c0d\u8c61\u884c\u70ba\u3001\u5ee3\u544a\u8207\u7528\u6236\u641c\u7d22\u67e5\u8a62\u7684\u76f8\u95dc\u6027\uff0c\u4ee5\u78ba\u5b9a\u6700\u9069\u5408\u60a8\u7684\u5ee3\u544a\u6d3b\u52d5\u7684\u51fa\u50f9\u7b56\u7565\u3002 \u8207\u4f9d\u8cf4\u624b\u52d5\u51fa\u50f9\u7684\u5ee3\u544a\u7cfb\u5217\u76f8\u6bd4\uff0c\u9019\u6703\u5e36\u4f86\u66f4\u9ad8\u7684\u8f49\u5316\u7387\u548c\u66f4\u4f4e\u7684\u6bcf\u6b21\u64cd\u4f5c\u6210\u672c\u3002 \u5728 Google \u7684\u4e00\u9805\u7814\u7a76\u4e2d\uff0c\u8207\u4f7f\u7528\u624b\u52d5\u51fa\u50f9\u7684\u5ee3\u544a\u7cfb\u5217\u76f8\u6bd4\uff0cPerformance Max campaign\u7684\u6bcf\u6b21\u8f49\u63db\u6210\u672c\u5e73\u5747\u964d\u4f4e 8%\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6848\u4f8b\u7814\u7a76:<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-1024x384.png\" alt=\"\" class=\"wp-image-21775\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-1024x384.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-300x113.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-768x288.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-18x7.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-480x180.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image.png 1417w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f9e\u6b64\u5e33\u6236\u6211\u5011\u53ef\u4ee5\u770b\u898bPerformance Max Campaign\u53ea\u82b1\u8cbb\u4e86HK$8,010.31\uff0c\u537b\u70ba\u5ba2\u6236\u5e36\u4f86\u4e86\u66f4\u591a\u7684\u8f49\u63db\u3002\u800c\u4e14\u6bcf\u6b21\u8f49\u63db\u6210\u672c\u9084\u6bd4Search Campaign\u4f4e\u4e86\u63a5\u8fd171%\uff01<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C. \u6210\u6548\u6700\u5927\u5316\u7684\u79d8\u8a23\uff1a\u591a\u6a23\u5316\u5ee3\u544a\u7cfb\u5217<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u96d6\u7136Performance Max campaign\u6539\u8b8a\u4e86\u4ee5\u5f80\u5ee3\u544a\u63a8\u5ee3\u7684\u6a21\u5f0f\uff0c\u8981\u662f\u60f3\u628a\u6210\u6548\u505a\u5230\u6700\u5927\u5316\u7684\u79d8\u8a23\u5176\u5be6\u63a1\u7528\u591a\u6a23\u5316\u7684\u5ee3\u544a\u7cfb\u5217\u3002\u6bcf\u4e00\u7a2e\u90fd\u5ee3\u544a\u7cfb\u5217\u90fd\u6709\u5404\u81ea\u7684\u597d\u8655\u8207\u58de\u8655\uff0c\u7576\u6211\u5011\u6df7\u5408\u4f7f\u7528\u591a\u500b\u5ee3\u544a\u7cfb\u5217\u6642\uff0c\u5c31\u53ef\u4ee5\u505a\u5230\u66f4\u597d\u7684\u5b9a\u4f4d\uff0c\u589e\u52a0\u66dd\u5149\u7387\uff0c\u4ee5\u5e36\u4f86\u66f4\u597d\u7684\u6210\u6548\u3002\u4f8b\u5982\uff0cSearch campaign\u8b93\u6211\u5011\u53ef\u4ee5\u8cfc\u8cb7\u7279\u5b9a\u7684\u95dc\u9375\u5b57\uff0cShopping campaign\u5247\u53ef\u4ee5\u5c55\u793a\u6211\u5011\u7684\u7522\u54c1\uff0c\u63d0\u9ad8\u6210\u4ea4\u6578\u91cf\u3002\u5728\u63a1\u7528\u591a\u500b\u5ee3\u544a\u7cfb\u5217\u7684\u7d44\u5408\u4e0b\uff0c\u4f60\u5c07\u6703\u770b\u898b\u5ee3\u544a\u6210\u6548\u5927\u5927\u7684\u63d0\u5347\u3002\u6839\u64daGoogle\u7684\u7814\u7a76\u6307\u51fa\uff0c\u540c\u6642\u4f7f\u7528Search campaign\u548cShopping campaign\uff0c\u518d\u642d\u914d\u4e0aPerformance Max campaign\uff0c\u53ef\u63d0\u9ad831%\u7684\u5e73\u5747\u8f49\u63db\u7387\uff0c\u76f8\u8f03\u65bc\u53ea\u63a1\u7528\u624b\u52d5\u51fa\u50f9\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6848\u4f8b\u7814\u7a76:<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Search &amp; Shopping Campaign\u800c\u5df2<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-1-1024x482.png\" alt=\"\" class=\"wp-image-21776\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-1-1024x482.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-1-300x141.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-1-768x361.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-1-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-1-480x226.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-1.png 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Search, Shopping &amp; Performance Max Campaign<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-2-1024x471.png\" alt=\"\" class=\"wp-image-21777\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-2-1024x471.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-2-300x138.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-2-768x353.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-2-18x8.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-2-480x221.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-2.png 1295w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u6211\u5011\u5728\u540c\u6642\u4f7f\u7528Search, Shopping\u548cPerformance Max Campaign\uff0c\u8f49\u63db\u6b21\u6578\u76f4\u63a5\u4e0a\u5347\u4e862\u500d\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">III. Performance Max\u5ee3\u544a\u7cfb\u5217\u7684\u77ed\u8655\u8207Digital Marketing Agency\u7684\u50f9\u503c<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Max campaign\u5c0d\u5ee3\u544a\u5546\u4f86\u8aac\u53ef\u4ee5\u662f\u4e00\u500b\u5f88\u6709\u50f9\u503c\u7684\u5de5\u5177\uff0c\u4f46\u662f\u7d55\u5c0d\u8981\u8a18\u5f97Performance Max campaign\u4e26\u4e0d\u662f\u6c38\u9060\u7684\u6700\u4f73\u65b9\u6848\u3002\u5be6\u969b\u4e0a\uff0c\u5982\u679c\u55ae\u55ae\u53ea\u9760Performance Max campaign\u7684\u8a71\uff0c\u5f88\u6709\u53ef\u80fd\u6703\u9650\u5236\u4f60\u7684\u5ee3\u544a\u6210\u6548\u548c\u4f4e\u4f30Digital Marketing Agency\u7684\u50f9\u503c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A. \u6709\u9650\u7684\u5c08\u696d\u77e5\u8b58\u548c\u7b56\u5283\u7d93\u9a57<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Max campaign\u63a1\u7528\u7684\u662f\u81ea\u52d5\u51fa\u50f9\u548c\u512a\u5316\uff0c\u4f7f\u5ee3\u544a\u7ba1\u7406\u8b8a\u5f97\u66f4\u65b9\u4fbf\u7c21\u55ae\uff0c\u4f46\u540c\u6642\u5b83\u4e5f\u7f3a\u4e4f\u4e86\u4e00\u5b9a\u7a0b\u5ea6\u7684\u5c08\u696d\u6027\u548c\u7b56\u5283\u7d93\u9a57\u3002\u9019\u662f\u56e0\u70baPerformance Max campaign\u4f7f\u7528\u7684\u6a5f\u5668\u5b78\u7fd2\u7b97\u6cd5\u64cd\u4f5c\uff0c\u7a31\u4e4b\u70ba\u201c\u9ed1\u76d2\u5b50\u201d\uff0c\u8b93\u6211\u5011\u96e3\u4ee5\u7406\u89e3\u5f71\u97ff\u7af6\u50f9\u7684\u80cc\u5f8c\u539f\u56e0\u3002\u9019\u6703\u8b93\u6211\u5011\u7121\u6cd5\u6b63\u78ba\u5730\u53bb\u7b56\u5283\u5ee3\u544a\u65b9\u6848\u548c\u512a\u5316\u6211\u5011\u7684\u5ee3\u544a\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B. \u932f\u5931\u6a5f\u6703<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u96d6\u7136Performance Max campaign\u53ef\u4ee5\u70ba\u4f60\u5e36\u4f86\u975e\u5e38\u9a5a\u8277\u7684\u6210\u7e3e\uff0c\u4f46\u5982\u679c\u904e\u5ea6\u4f9d\u8cf4\u7684\u8a71\u5f88\u5927\u53ef\u80fd\u6703\u932f\u5931\u5176\u4ed6\u6a5f\u6703\u3002Performance Max campaign\u5c07\u6703\u512a\u5148\u6ce8\u91cdconversions\u5927\u65bc\u4f60\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff0c\u9032\u800c\u5c0e\u81f4\u8f03\u4f4e\u7684\u9ede\u64ca\u7387\u548c\u5c55\u793a\u4f54\u6709\u7387\u3002\u9019\u610f\u5473\u8457\u5047\u8a2d\u4f60\u7684\u5ee3\u544a\u76ee\u6a19\u662f\u70ba\u4e86\u5efa\u7acb\u4f60\u7684\u54c1\u724c\u77e5\u540d\u5ea6\uff0cPerformance Max campaign\u53ef\u80fd\u4e0d\u662f\u6700\u9069\u5408\u4f60\u7684\u9078\u64c7\u3002\u4f60\u5fc5\u9808\u9996\u5148\u8003\u616e\u4f60\u7684\u5ee3\u544a\u76ee\u6a19\uff0c\u518d\u6c7a\u5b9a\u662f\u5426\u8981\u4f7f\u7528Performance Max campaign\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C. \u5b9a\u671f\u89c0\u5bdf\u548c\u8abf\u6574<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5373\u4f7fPerformance Max campaign\u64c1\u6709\u8a31\u591a\u7684\u597d\u8655\uff0c\u4f46\u5b9a\u671f\u5730\u89c0\u5bdf\u548c\u8abf\u6574\u5ee3\u544a\u8a2d\u5b9a\u56fa\u7136\u4e5f\u5f88\u91cd\u8981\uff0c\u624d\u80fd\u78ba\u4fdd\u9054\u5230\u6700\u597d\u7684\u6210\u6548\u3002Performance Max campaign\u7684\u6a5f\u5668\u5b78\u7fd2\u7b97\u6cd5\u4e0d\u65b7\u5730\u5b78\u7fd2\u548c\u9032\u5316\uff0c\u6240\u4ee5\u4f60\u5fc5\u9808\u4e0d\u65b7\u5730\u8abf\u6574\u5ee3\u544a\u8a2d\u5b9a\u548c\u5ee3\u544a\u76ee\u6a19\u4ee5\u8fce\u5408\u7528\u6236\u7684\u884c\u70ba\u6539\u8b8a\u3002\u6301\u7e8c\u6027\u7684\u89c0\u5bdf\u548c\u8abf\u6574\u53ef\u4ee5\u5e6b\u52a9\u4f60\u63d0\u5347\u8f49\u63db\u7387\uff0c\u4ee5\u4fbf\u66f4\u5feb\u901f\u6709\u6548\u5730\u9054\u6210\u4f60\u7684\u76ee\u6a19\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7121\u53ef\u5426\u8a8d\uff0cPerformance Max campaign\u7684\u78ba\u662f\u4e00\u9805\u5f3a\u5927\u7684\u5ee3\u544a\u65b0\u5de5\u5177\uff0c\u4f46\u5b83\u5011\u4e26\u4e0d\u662f\u7121\u6575\u7684\u3002\u8207\u7d93\u9a57\u8c50\u5bcc\u7684Digital Marketing Agency\u5408\u4f5c\uff0c\u5c07\u53ef\u4ee5\u78ba\u4fdd\u4f60\u7684\u5ee3\u544a\u662f\u4f9d\u64da\u4f60\u7684\u5ee3\u544a\u76ee\u6a19\u53bb\u8abf\u6574\uff0c\u5229\u7528\u4e0d\u540c\u7684\u5ee3\u544a\u7b56\u7565\u548c\u6280\u8853\uff0c\u9054\u5230\u6700\u4f73\u7684\u6548\u679c\u3002\u4f60\u4e5f\u53ef\u4ee5\u901a\u904e\u8207Digital Marketing Agency\u7684\u5408\u4f5c\u4e2d\uff0c\u900f\u904e\u4ed6\u5011\u7684\u5c08\u696d\u77e5\u8b58\u548c\u7d93\u9a57\uff0c\u9054\u6210\u4f60\u7684\u5ee3\u544a\u76ee\u6a19\u548c\u8986\u84cb\u66f4\u591a\u7684\u5ee3\u544a\u6f5b\u5728\u6a5f\u6703\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IV. Performance Max Campaign\u771f\u5be6\u6578\u64da\uff1a\u73fe\u5be6\u8207\u5b98\u65b9\u6578\u64da\u7684\u5dee\u8ddd<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Max campaign\u4e00\u76f4\u662f\u8fd1\u671fDigital Marketing\u9818\u57df\u7684\u71b1\u9580\u8a71\u984c\uff0c\u4f46\u73fe\u5be6\u6578\u64da\u7a76\u7adf\u662f\u5426\u7b26\u5408\u5b83\u7684\u6709\u6548\u6027\u5462\uff1f\u8b93\u6211\u5011\u4e00\u8d77\u770b\u770b\u4e00\u4e9b\u5be6\u969b\u6848\u4f8b\uff0c\u4ee5\u66f4\u597d\u5730\u77ad\u89e3Performance Max campaign\u7684\u6210\u6548\u5427\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A. \u8f49\u5316\u7684\u50ac\u5316\u5291<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Max campaign\u7d93\u5e38\u88ab\u8a0e\u8ad6\u7684\u597d\u8655\u4e4b\u4e00\u662f\u6709\u95dc\u65bc\u5b83\u63d0\u9ad8\u8f49\u5316\u7684\u80fd\u529b\u3002\u6839\u64da\u4e00\u9805\u91dd\u5c0d\u5e7e\u5bb6E-commerce\u5546\u5bb6\u7684\u7814\u7a76\u4e2d\u767c\u73fe\uff0cPerformance Max campaign\u6bd4\u8d77\u5176\u4ed6\u7684\u5ee3\u544a\u7cfb\u5217\uff0c\u53ef\u5e73\u5747\u63d0\u9ad820%\u7684\u8f49\u5316\u3002\u9019\u6b78\u529f\u65bcPerformance Max campaign\u4f7f\u7528\u7684\u5148\u9032\u4eba\u5de5\u667a\u80fd\u548c\u6a5f\u5668\u5b78\u7fd2\u7b97\u6cd5\uff0c\u4e0d\u65b7\u5730\u512a\u5316\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff0c\u5b9a\u4f4d\u548c\u7af6\u50f9\u7b56\u7565\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B. \u89c0\u5bdf\u6210\u6548\u7684\u91cd\u8981\u6027<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31\u5982\u5176\u4ed6\u985e\u578b\u7684\u5ee3\u544a\u7cfb\u5217\u4e00\u6a23\uff0c\u5bc6\u5207\u5730\u89c0\u5bdfPerformance Max campaign\u7684\u6210\u6548\u662f\u81f3\u95dc\u91cd\u8981\u7684\uff0c\u624d\u80fd\u78ba\u4fdd\u6700\u597d\u7684\u5ee3\u544a\u6548\u76ca\u3002\u7d30\u5fc3\u89c0\u5bdf\u8f49\u5316\u7387\uff0c\u66dd\u5149\u7387\u548c\u5176\u4ed6\u95dc\u9375\u6307\u6a19\uff0c\u5ee3\u544a\u5546\u5c31\u6703\u767c\u73fe\u6709\u4ec0\u9ebd\u5730\u65b9\u662f\u53ef\u4ee5\u9032\u884c\u512a\u5316\u548c\u8abf\u6574\u3002\u9019\u7a2e\u5bc6\u5207\u89c0\u5bdf\u548c\u7d30\u7bc0\u4e0a\u7684\u6ce8\u610f\u5c07\u6703\u78ba\u4fddPerformance Max campaign\u70ba\u4f60\u5e36\u4f86\u6700\u597d\u7684\u6210\u6548\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V. Performance Max\u8207\u5176\u4ed6\u5ee3\u544a\u7cfb\u5217\u7684\u5408\u4f5c\u95dc\u4fc2<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96d6\u7136Performance Max campaign\u88ab\u7a31\u4e4b\u70ba\u6700\u6709\u6548\u53ef\u4ee5\u63d0\u5347\u8f49\u5316\u6b21\u6578\u7684\u5de5\u5177\uff0c\u4f46\u5207\u8a18\u5b83\u5011\u53ea\u662f\u5ee3\u544a\u6e20\u9053\u88cf\u7684\u5176\u4e2d\u4e00\u90e8\u5206\u3002\u8981\u60f3\u771f\u6b63\u6700\u5927\u5316\u4f60\u7684\u5ee3\u544a\u6210\u6548\uff0c\u4f60\u5fc5\u9808\u4f7f\u7528\u4e0d\u540c\u7a2e\u985e\u7684\u5ee3\u544a\u7cfb\u5217\u4f86\u63a5\u89f8\u4f60\u7684\u76ee\u6a19\u5c0d\u8c61\u3002\u8b93\u6211\u5011\u4e00\u8d77\u4f86\u770b\u770bPerformance Max campaign\u8a72\u5982\u4f55\u8207\u5176\u4ed6\u5ee3\u544a\u7cfb\u5217\u4e26\u884c\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A. \u8207Search Campaign\u4e92\u88dc<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Max campaign\u901a\u5e38\u6703\u8207Search campaign\u4e00\u8d77\u540c\u6642\u4f7f\u7528\uff0c\u4ee5\u4fbf\u5728\u8cfc\u8cb7\u904e\u7a0b\u4e2d\u7684\u4e0d\u540c\u968e\u6bb5\u53bb\u63a5\u89f8\u7528\u6236\u3002Search campaign\u53ef\u4f5c\u70ba\u521d\u6b65\u7684\u63a2\u7d22\u548c\u641c\u5c0b\u611f\u8208\u8da3\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u7b2c\u4e00\u89f8\u9ede\uff0cPerformance Max campaign\u5247\u53ef\u4ee5\u52d5\u6416\u9867\u5ba2\u9032\u884c\u8cfc\u8cb7\u7684\u4f5c\u7528\u3002\u901a\u904e\u7d50\u5408\u5169\u500b\u4e0d\u540c\u7684\u5ee3\u544a\u7cfb\u5217\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u5f88\u597d\u7684\u5730\u878d\u5165\u5728\u9867\u5ba2\u7684\u8cfc\u8cb7\u904e\u7a0b\u88cf\uff0c\u63d0\u9ad8\u8f49\u63db\u7684\u5e7e\u7387\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>B. \u63a8\u9032Shopping Campaign<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Max campaign\u53ef\u4ee5\u70baShopping campaign\u63d0\u4f9b\u66f4\u7cbe\u6e96\u7684\u5ee3\u544a\u8a2d\u7f6e\uff0c\u8207Shopping campaig\u4e26\u884c\u63d0\u9ad8\u5ee3\u544a\u6210\u6548\u3002\u901a\u904eShopping campaign\uff0c\u4f60\u53ef\u4ee5\u5c55\u793a\u4f60\u7684\u7522\u54c1\u4ee5\u4fc3\u9032\u92b7\u552e\uff0c\u4f46\u52a0\u4e0aPerformance Max campaign\u7684\u5148\u9032\u5b9a\u4f4d\u548c\u512a\u5316\u7b56\u7565\uff0c\u53ef\u4ee5\u5e6b\u4f60\u63a5\u89f8\u5230\u66f4\u591a\u7684\u9867\u5ba2\u4e26\u63d0\u9ad8\u8f49\u63db\u6b21\u6578\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C. \u591a\u7ba1\u9f4a\u4e0b\u7684\u5a01\u529b<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u7e3d\u7684\u4f86\u8aac\uff0c\u60f3\u8981\u5f97\u5230\u6700\u597d\u7684\u5ee3\u544a\u6210\u6548\u7684\u65b9\u6cd5\u7d55\u5c0d\u662f\u63a1\u7528\u591a\u500b\u5ee3\u544a\u6e20\u9053\u7684\u65b9\u6cd5\uff0c\u5c31\u662f\u5c07Performance Max campaign\u8207\u5176\u4ed6\u5ee3\u544a\u7cfb\u5217\u6df7\u5408\u904b\u4f5c\uff0c\u4f8b\u5982Search, Shopping\u548cDisplay campaign\u3002\u9019\u7a2e\u65b9\u6cd5\u8b93\u4f60\u53ef\u4ee5\u901a\u904e\u4e0d\u540c\u7684\u65b9\u5f0f\u548c\u4e0d\u540c\u968e\u6bb5\u53bb\u63a5\u89f8\u5230\u9867\u5ba2\uff0c\u6700\u7d42\u53ef\u4ee5\u9054\u5230\u66f4\u6210\u529f\u6709\u6548\u7684\u5ee3\u544a\u7b56\u7565\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-3-1024x536.png\" alt=\"\" class=\"wp-image-21778\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-3-1024x536.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-3-300x157.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-3-768x402.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-3-1536x804.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-3-18x9.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-3-480x251.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/03\/image-3.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">VI. \u5efa\u7acb\u548c\u7ba1\u7406Performance Max Campaign\u7684\u5efa\u8b70\u505a\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\">\u78ba\u5b9a\u76ee\u6a19\u5c0d\u8c61: \u9996\u5148\u4f60\u53ef\u4ee5\u5229\u7528Google Ads\u7684\u76ee\u6a19\u5c0d\u8c61\u8a0a\u865f\u53bb\u8a2d\u5b9a\u4f60\u7684\u5ee3\u544a\u76ee\u6a19\u5c0d\u8c61\u3002Google\u7684\u76ee\u6a19\u5c0d\u8c61\u8a0a\u865f\u53ef\u4ee5\u8b93\u4f60\u4f9d\u64da\u5c0d\u8c61\u7684\u4eba\u53e3\u7279\u6027\uff0c\u8208\u8da3\uff0c\u884c\u70ba\u7b49\u7b49\u53bb\u9032\u884c\u9078\u64c7\u3002\u4f60\u53ef\u4ee5\u901a\u904e\u9019\u4e9b\u76ee\u6a19\u5c0d\u8c61\u8a0a\u865f\uff0c\u91dd\u5c0d\u4e0d\u540c\u7684\u5c0d\u8c61\u53bb\u5efa\u7acb\u4e0d\u540c\u7684\u5ee3\u544a\u5143\u7d20\u7fa4\u7d44\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u5efa\u7acb\u6839\u64da\u5e74\u9f61\u548c\u8208\u8da3\u53bb\u5efa\u7acb\u4e00\u500b\u5ee3\u544a\u5143\u7d20\u7fa4\u7d44\uff0c\u5728\u70ba\u9019\u7fa4\u5c0d\u8c61\u5275\u5efa\u76f8\u5c0d\u61c9\u4ed6\u5011\u8208\u8da3\u7684\u5ee3\u544a\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u9078\u64c7\u51fa\u50f9\u7b56\u7565: Performance Max campaign\u53ea\u5141\u8a31\u4f7f\u7528\u667a\u80fd\u7af6\u50f9\u3002\u667a\u80fd\u7af6\u50f9\u5305\u62ec\u4e86\u76ee\u6a19\u6bcf\u6b21\u52d5\u4f5c\u6210\u672c\u548c\u76ee\u6a19\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387\uff0c\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\u7b97\u6cd5\u4f86\u512a\u5316\u4f60\u7684\u51fa\u50f9\u548c\u5ee3\u544a\u6210\u6548\u3002\u4f60\u53ef\u4ee5\u8abf\u6574\u76ee\u6a19\u6bcf\u6b21\u52d5\u4f5c\u6210\u672c\u548c\u76ee\u6a19\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387\u4f86\u7372\u53d6\u6700\u4f73\u7684\u6210\u6548\u3002\u5f9e\u8f03\u4f4e\u7684\u76ee\u6a19\u958b\u59cb\uff0c\u7b49\u5230\u8868\u73fe\u7a69\u5b9a\u4e86\u4e4b\u5f8c\u518d\u6162\u6162\u8abf\u9ad8\uff0c\u9054\u5230\u4f60\u60f3\u8981\u7684\u6548\u679c\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u512a\u5316\u5ee3\u544a\u5275\u610f: \u5ee3\u544a\u5275\u610f\u5728\u5ee3\u544a\u6d3b\u52d5\u4e2d\u626e\u6f14\u8457\u5f88\u91cd\u8981\u7684\u89d2\u8272\uff0c\u6c7a\u5b9a\u8457\u5ee3\u544a\u662f\u5426\u6210\u529f\u7684\u95dc\u9375\u4e4b\u4e00\u3002\u4f60\u5fc5\u9808\u78ba\u4fdd\u4f60\u7684\u5ee3\u544a\u5275\u610f\u662f\u80fd\u6293\u4f4f\u76ee\u6a19\u5c0d\u8c61\u7684\u773c\u7403\uff0c\u4e26\u4e14\u548c\u4f60\u7684\u5ee3\u544a\u4fe1\u606f\u4e00\u81f4\u3002\u4f60\u4e5f\u53ef\u4ee5\u901a\u904eA\/B\u6e2c\u8a66\uff0c\u53bb\u89c0\u5bdf\u54ea\u4e00\u7a2e\u5ee3\u544a\u5275\u610f\u6700\u80fd\u5f15\u8d77\u76ee\u6a19\u5c0d\u8c61\u7684\u6ce8\u610f\u3002\u4f7f\u7528\u5f15\u4eba\u6ce8\u76ee\u7684\u5716\u7247\uff0c\u6709\u5438\u5f15\u88cf\u7684\u6a19\u984c\u548c\u6e05\u6670\u7684\u884c\u52d5\u865f\u53ec\u5143\u7d20\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u89c0\u5bdf\u548c\u8abf\u6574: \u5b9a\u671f\u5730\u89c0\u5bdf\u4f60\u7684\u5ee3\u544a\u6d3b\u52d5\u4ee5\u78ba\u4fdd\u4ed6\u5011\u80fd\u9054\u5230\u4f60\u7684\u9810\u671f\u6548\u679c\u3002\u4f60\u53ef\u4ee5\u900f\u904eGoogle Ads\u63d0\u4f9b\u7684\u5831\u544a\u548c\u5206\u6790\u8cc7\u6599\u53bb\u8ddf\u9032\u4f60\u7684\u5ee3\u544a\u6210\u6548\uff0c\u5c0b\u627e\u53ef\u4ee5\u512a\u5316\u7684\u5730\u65b9\u518d\u53bb\u9032\u884c\u8abf\u6574\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u5408\u7406\u5730\u5206\u914d\u9810\u7b97: \u4f60\u5fc5\u9808\u78ba\u4fdd\u5408\u7406\u5730\u5206\u914d\u5404\u500b\u5ee3\u544a\u6d3b\u52d5\u7684\u9810\u7b97\u3002\u4f60\u61c9\u8a72\u4e0d\u60f3\u518d\u55ae\u500b\u5ee3\u544a\u6d3b\u52d5\u82b1\u8cbb\u904e\u591a\u7684\u6210\u672c\uff0c\u800c\u5f71\u97ff\u4e86\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\u7684\u8868\u73fe\u3002\u6700\u597d\u7684\u65b9\u6cd5\u662f\u70ba\u4f60\u7684\u6bcf\u500b\u5ee3\u544a\u6d3b\u52d5\u5236\u5b9a\u597d\u9810\u7b97\u7bc4\u570d\u3002<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">VII. \u7d50\u8ad6<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7e3d\u62ec\u800c\u8a00\uff0cPerfomance Max campaign\u53ef\u4ee5\u6709\u6548\u5730\u70ba\u6211\u5011\u63d0\u9ad8\u8f49\u63db\u6b21\u6578\u548c\u5e36\u4f86\u66f4\u597d\u7684\u6210\u6548\u3002\u4f46\u6211\u5011\u4e5f\u5fc5\u9808\u660e\u767d\u5b83\u7684\u77ed\u8655\/\u9650\u5236\uff0c\u4e26\u4e14\u9700\u8981\u548c\u5176\u4ed6\u5ee3\u544a\u7cfb\u5217\u642d\u914d\u540c\u6642\u9032\u884c\u624d\u80fd\u9054\u5230\u771f\u6b63\u6700\u5927\u5316\u7684\u6210\u6548\u3002\u53ea\u8981\u6839\u64da\u5efa\u8b70\u7684\u65b9\u6cd5\u53bb\u5efa\u7acbPerformance Max campaign\uff0c\u4f60\u5c07\u53ef\u4ee5\u70ba\u4f60\u7684\u516c\u53f8\u53d6\u5f97\u5f88\u597d\u7684\u5ee3\u544a\u6210\u6548\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u6642\uff0cPerformance Max campaign\u7684\u51fa\u73fe\u4e26\u4e0d\u6703\u524a\u5f31Digital Marketing Agency\u7684\u50f9\u503c\u3002Agency\u80fd\u70ba\u4f60\u63d0\u4f9b\u5c08\u696d\u7684\u77e5\u8b58\uff0c\u8c50\u5bcc\u7684\u5be6\u6230\u7d93\u9a57\uff0c\u4ee5\u5168\u65b0\u7684\u89d2\u5ea6\u53bb\u70ba\u4f60\u9054\u6210\u5ee3\u544a\u76ee\u6a19\u3002\u8207Digital Marketing Agency\u5408\u4f5c\uff0c\u53ef\u4ee5\u5145\u5206\u5229\u7528Performance Max campaign\u7684\u6f5b\u80fd\u8207\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\u4e00\u8d77\u9054\u5230\u6700\u4f73\u6548\u679c\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>I. Introduction: The Power of Performance Max Campaigns A. Unleashing the Potential of Google Ads Google Ads provides advertisers with a powerful platform to reach their target audience and achieve their advertising goals. However, managing ad campaigns can be time-consuming and complex, especially for those who are just starting out. B. The Game-Changer: Performance Max [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":21801,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,52],"tags":[],"class_list":["post-21767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-max","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21767"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21801"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}