{"id":21806,"date":"2023-04-17T10:29:19","date_gmt":"2023-04-17T02:29:19","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21806"},"modified":"2023-04-17T10:29:19","modified_gmt":"2023-04-17T02:29:19","slug":"google-ads-updates-in-march-everything-you-need-to-know-discovery-ads-3-new-features-performance-max-for-travel-goals-google-ads-new-design","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-march-everything-you-need-to-know-discovery-ads-3-new-features-performance-max-for-travel-goals-google-ads-new-design\/","title":{"rendered":"Google\u5ee3\u544a3\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1aDiscovery Ads 3\u500b\u65b0\u529f\u80fd\uff0cPerformance Max \u63a8\u51fa\u65c5\u904a\u76ee\u6a19\uff0cGoogle Ads\u5168\u65b0\u8a2d\u8a08"},"content":{"rendered":"

Google Ads \u4e0d\u65b7\u7684\u66f4\u65b0\uff0c\u70ba\u5ee3\u544a\u5546\u63d0\u4f9b\u66f4\u597d\u7684\u5de5\u5177\u548c\u529f\u80fd\u4f86\u8986\u84cb\u76ee\u6a19\u53d7\u773e\u4e26\u63a8\u52d5\u66f4\u591a\u8f49\u5316\u3002 2023 \u5e74 3 \u6708\uff0cGoogle \u767c\u5e03\u4e86\u591a\u9805\u66f4\u65b0\uff0c\u4ee5\u5e6b\u52a9\u5ee3\u544a\u5546\u6539\u5584\u5176\u5ee3\u544a\u7cfb\u5217\u7684\u6548\u679c\u548c\u7528\u6236\u9ad4\u9a57\u3002 \u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u7e3d\u7d50\u4e3b\u8981\u8b8a\u5316\u4ee5\u53ca\u5b83\u5011\u5982\u4f55\u4f7f\u5ee3\u544a\u5546\u53d7\u76ca\u3002<\/span>
\n<\/span><\/p>\n

Google\u5ee3\u544a\u66f4\u65b0 1\uff1a
\nDiscovery Ads 3\u500b\u65b0\u529f\u80fd
\n<\/strong><\/h2>\n

Google Ads \u7684 Discovery Ads (\u63a2\u7d22\u5ee3\u544a) \u4e00\u76f4\u662f\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u7372\u53d6\u6f5b\u5728\u5ba2\u6236\u7684\u6709\u6548\u65b9\u5f0f\u3002 \u96a8\u8457 2023 \u5e74\u7684\u5230\u4f86\uff0cGoogle \u63a8\u51fa<\/a><\/span> \u4e86\u4e00\u7cfb\u5217\u65b0\u529f\u80fd\uff0c\u4ee5\u5e6b\u52a9\u5ee3\u544a\u5546\u66f4\u597d\u5730\u5229\u7528Discovery Ads\u4f86\u7372\u5f97\u66f4\u597d\u7684\u6548\u679c\u548c\u8f49\u5316\u7387\u3002\u6839\u64daGoogle\u8cc7\u6599\u986f\u793a\uff0c\u4e00\u4e9b\u516c\u53f8\u5831\u544a\u7a31\uff0c\u4f86\u81ea\u6f5b\u5728\u5ba2\u6236\u7684\u92b7\u552e\u984d\u589e\u9577\u4e86 94%\uff0c\u92b7\u552e\u984d\u589e\u9577\u4e86 28% \u5ee3\u544a\u6295\u8cc7\u56de\u5831\u7387\u9010\u5e74\u4e0a\u5347\u3002<\/span><\/p>\n

<\/p>\n

Source: support.google.com<\/span><\/p>\n

\u5c55\u793a\u5546\u54c1\u53ef\u7528\u65bc\u6fc0\u8d77\u89c0\u773e\u7684\u8208\u8da3<\/span><\/strong><\/h3>\n

Google\u5411\u6240\u6709 Discovery Ads \u7528\u6236\u5ba3\u4f48\uff0c\u5df2\u7d93\u5c07\u4ed6\u5011\u7684\u670d\u52d9\u7bc4\u570d\u64f4\u5927\uff0c \u900f\u904e\u7522\u54c1\u8cc7\u8a0a\u63d0\u4f9b\uff0c\u60a8\u53ef\u4ee5\u6839\u64da\u5ba2\u6236\u7684\u559c\u597d\u548c\u610f\u5716\u5411\u4ed6\u5011\u5c55\u793a\u7522\u54c1\u3002\u50cf\u8f2a\u64ad\u3001\u6b63\u65b9\u5f62\u548c\u76f4\u5411\u7248\u9762\u914d\u7f6e\u7686\u662fDiscovery Ads\u63d0\u4f9b\u7684\u591a\u7a2e\u7248\u9762\u914d\u7f6e\uff0c\u7528\u65bc\u5e6b\u52a9\u7528\u6236\u88fd\u4f5c\u5f15\u4eba\u6ce8\u76ee\u4e14\u5177\u6709\u5f71\u97ff\u529b\u7684\u5ee3\u544a\u3002\u70ba\u4e86\u63d0\u4f9b\u66f4\u7cbe\u6e96\u7684\u5ee3\u544a\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u5728\u5176 Google Merchant Center \u7684\u76ee\u9304\u5185\u4f7f\u7528\u751f\u6d3b\u54c1\u5473\u5716\u7247\u548c\u7c21\u77ed\u6587\u5b57\u653e\u9001\u66f4\u591a\u76f8\u95dc\u7684\u5ee3\u544a\u3002<\/span><\/p>\n

\u8cc7\u6599\u986f\u793a\uff0c\u5728\u6709\u92b7\u552e\u6216\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u76ee\u6a19\u7684 Discovery Ads \u65b0\u589e\u7522\u54c1\u8cc7\u8a0a\u63d0\u4f9b\uff0c\u5ee3\u544a\u5ba2\u6236\u53ef\u4ee5\u5728\u76f8\u8fd1\u7684\u6bcf\u6b21\u52d5\u4f5c\u6210\u672c\u4e0b\u5e73\u5747\u9304\u5f97 45% \u8f49\u63db\u6b21\u6578\u5347\u5e45\u3002 \u6b64\u5916\uff0c\u7522\u54c1\u8cc7\u8a0a\u63d0\u4f9b \u53ef\u8207\u884c\u52d5\u8996\u983b\u5ee3\u544a\u7cfb\u5217\u4e00\u8d77\u4f7f\u7528\uff0c\u4ee5\u63a8\u52d5\u66f4\u6df1\u5165\u7684\u8003\u616e\u548c\u53c3\u8207\u3002<\/span><\/p>\n

\u901a\u904e\u7522\u54c1\u7d1a\u5225\u5831\u544a\u9032\u884c\u6df1\u5165\u5206\u6790<\/span><\/strong><\/h3>\n

\u5ee3\u544a\u5546\u5fc5\u9808\u901a\u904e\u6301\u4e45\u7684\u6e2c\u91cf\u548c\u900f\u660e\u7684\u6578\u64da\u4f86\u63d0\u9ad8\u512a\u5316\u7684\u6709\u6548\u6027\uff0c\u4ee5\u78ba\u4fdd\u53ef\u6301\u7e8c\u767c\u5c55\u3002 Google \u63d0\u4f9b\u6700\u65b0\u7684\u5831\u544a\u548c\u8a55\u4f30\u5de5\u5177\uff0c\u4ee5\u4fbf\u5ee3\u544a\u5546\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u5011\u7684Discovery Ads\u548c\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u7cfb\u5217\u7684\u6548\u679c\u3002 \u6b64\u5916\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u901a\u904e\u6bd4\u8f03\u5c55\u793a\u6b21\u6578\u6216\u9ede\u64ca\u6b21\u6578\u7b49\u6578\u64da\u4f86\u5c0d\u6bd4\u7522\u54c1\u8cc7\u8a0a\u63d0\u4f9b\u4e2d\u5176 Google Merchant Center \u76ee\u9304\u71df\u92b7\u7684\u6709\u6548\u6027\u3002 \u4f8b\u5982\uff0c\u552e\u8ce3\u591a\u6a23\u5316\u5546\u54c1\u7684\u5546\u5bb6\u73fe\u5728\u53ef\u80fd\u6703\u89c0\u5bdf\u54ea\u4e9b\u7522\u54c1\u985e\u5225\u5f15\u8d77\u4e86\u6700\u591a\u7684\u95dc\u6ce8\uff0c\u4e26\u63a1\u53d6\u76f8\u61c9\u7684\u5546\u696d\u884c\u52d5\u3002<\/span><\/p>\n

\u8f49\u63db\u5347\u5e45\u5be6\u9a57\u53ef\u7528\u65bc\u8861\u91cf\u589e\u91cf\u5f71\u97ff<\/span><\/strong><\/h3>\n

Google\u53bb\u5e74\u5275\u5efa\u4e86\u8f49\u5316\u7387\u63d0\u5347\u8a66\u9a57\uff0c\u4ee5\u7cbe\u78ba\u8861\u91cf\u5ee3\u544a\u7684\u6210\u529f\u8207\u5426\u3002 \u4ed6\u5011\u6700\u65b0\u7684\u6e2c\u91cf\u89e3\u6c7a\u65b9\u6848\u4e4b\u4e00\u662f\u6839\u64da\u88ab\u63d0\u4f9b\u7684\u7528\u6236\u6216\u5730\u5340\u8a08\u7b97\u589e\u91cf\u8f49\u5316\u7684\u80fd\u529b\u3002<\/span><\/p>\n

\u5c0d\u65bc\u540c\u6642\u904b\u884cDiscovery Ads\u548c\u884c\u52d5\u8996\u983b\u5ee3\u544a\u7cfb\u5217\u7684\u71df\u92b7\u4eba\u54e1\uff0c\u60a8\u53ef\u4ee5\u6839\u64da\u5730\u5340\u4f7f\u7528\u8f49\u5316\u7387\u63d0\u5347\u4f86\u8861\u91cf\u5b83\u5011\u7684\u7d9c\u5408\u5f71\u97ff\u3002 \u4e26\u4e86\u89e3\u60a8\u53ef\u4ee5\u5982\u4f55\u53c3\u8207\uff0c\u5efa\u8b70\u8207\u60a8\u7684 Google \u5ba2\u6236\u4ee3\u8868\u4fdd\u6301\u806f\u7e6b\u3002<\/span><\/p>\n

Google\u5ee3\u544a\u66f4\u65b0 2\uff1a
\nPerformance Max \u63a8\u51fa\u65c5\u904a\u76ee\u6a19
\n<\/strong><\/h2>\n

Google\u6703\u5728\u672a\u4f86\u6578\u661f\u671f\u5411\u6240\u6709\u9152\u5e97\u4f9b\u61c9\u5546\u63a8\u51fa\u300cPerformance Max- \u65c5\u904a\u76ee\u6a19\u300d<\/a><\/span> \u3002\u6b64\u5ee3\u544a\u7cfb\u5217\u4ee5Performance Max \u7684\u6210\u529f\u70ba\u57fa\u790e\uff0c\u4e26\u5c08\u70ba\u9152\u5e97\u884c\u696d\u52a0\u5165\u9032\u968e\u529f\u80fd\u3002 \u5c08\u9580\u91dd\u5c0d\u9152\u5e97\u884c\u696d\u9032\u884c\u4e86\u6539\u9032\uff0c\u4e26\u4ee5 Performance Max \u7684\u6210\u529f\u70ba\u57fa\u790e\u3002 \u5c07\u6703\u5141\u8a31\u5ee3\u544a\u5546\u5728\u4eba\u5011\u5236\u5b9a\u65c5\u884c\u8a08\u5283\u7684\u95dc\u9375\u6642\u523b\u5411\u4ed6\u5011\u5c55\u793a\u76f8\u95dc\u7684\u5ee3\u544a\uff0c\u53ea\u9700\u7531Google\u4eba\u5de5\u667a\u80fd\u63d0\u4f9b\u652f\u63f4\uff0c\u4e26\u4e14\u5bb9\u6613\u8a2d\u5b9a\u3002<\/p>\n

\u70ba\u4e86\u4fc3\u9032\u66f4\u591a\u9810\u8a02\u4e26\u63d0\u9ad8\u6295\u8cc7\u56de\u5831\u7387\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u8a2d\u7f6e\u9810\u7b97\u4e0a\u9650\u548c\u8f49\u5316\u76ee\u6a19\uff0c\u7136\u5f8c\u8b93Google\u7684\u4eba\u5de5\u667a\u80fd\u8655\u7406\u65e5\u5e38\u7d30\u7bc0\uff0c\u5305\u62ec\u51fa\u50f9\u3001\u6e20\u9053\u512a\u5316\u548c\u9078\u64c7\u6700\u4f73\u8cc7\u7522\u7d44\u3002 \u4ed6\u5011\u53ef\u4ee5\u88fd\u4f5c\u591a\u7a2e\u683c\u5f0f\u7684\u5ee3\u544a\uff0c\u9019\u4e9b\u5ee3\u544a\u5c07\u81ea\u52d5\u5728 Google \u6e20\u9053\u548c\u5ee3\u544a\u8cc7\u6e90\u4e2d\u6295\u653e\uff0c\u53ea\u9700\u7c21\u55ae\u7684\u8a2d\u7f6e\u5373\u53ef\u3002 \u4ed6\u5011\u9084\u53ef\u4ee5\u4f7f\u7528\u9152\u5e97\u9078\u64c7\u5668\u5de5\u5177\u5f9e\u5730\u5716\u4e0a\u9078\u64c7\u4ed6\u5011\u7684\u9152\u5e97\uff0c\u5c08\u70ba\u4ed6\u5011\u63d0\u4f9b\u7684\u5ee3\u544a\u7cfb\u5217\u5efa\u8b70\u3002<\/p>\n

\u6b64\u5916\uff0c\u4ed6\u5011\u9084\u53ef\u4ee5\u5229\u7528\u7269\u696d\u7d1a\u5225\u7684\u5831\u544a\u4f86\u4e86\u89e3\u4ed6\u5011\u7684\u8868\u73fe\u4e26\u767c\u6398\u9700\u6c42\u9810\u6e2c\u3001\u641c\u7d22\u8da8\u52e2\u548c\u641c\u7d22\u8a5e\u6d1e\u5bdf\u3002 \u4e00\u500b\u6d3b\u52d5\u6700\u591a\u53ef\u4ee5\u652f\u6301 100 \u500b\u9152\u5e97\u7269\u696d\uff0c\u4e26\u70ba\u6bcf\u500b\u4f4d\u7f6e\u9810\u5148\u52a0\u5165\u5efa\u8b70\u7684\u5716\u7247\u3001\u6d88\u606f\u548c\u5176\u4ed6\u5ee3\u544a\u5167\u5bb9\u5143\u7d20\u3002<\/span><\/p>\n

>>\u89c0\u770b<\/span> \u6559\u5b78<\/a><\/span> \u53ca\u67e5\u95b2\u5165\u9580\u6307\u5357\uff0c\u4e86\u89e3\u5982\u4f55\u958b\u59cb\u4f7f\u7528 Performance Max \u4f86\u5be6\u73fe\u8207\u65c5\u884c\u76f8\u95dc\u7684\u76ee\u6a19\u3002<\/span><\/p>\n

Google\u5ee3\u544a\u66f4\u65b0 3\uff1a
\nGoogle Ads\u5168\u65b0\u8a2d\u8a08<\/strong><\/h2>\n

Google Ads \u662f\u5e6b\u52a9\u4f01\u696d\u5be6\u73fe\u76ee\u6a19\uff08\u4f8b\u5982\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u5be6\u73fe\u6295\u8cc7\u56de\u5831\u7387\uff09\u7684\u5168\u7403\u9818\u5c0e\u8005\u3002 \u901a\u904e\u8a66\u9a57\uff0cGoogle \u6b63\u5728\u8a66\u9a57 \u5168\u65b0\u7684\u8a2d\u8a08<\/a><\/span> \uff0c\u4ee5\u6539\u9032\u7522\u54c1\u7684\u7d44\u7e54\u7d50\u69cb\u4e26\u4f7f\u5176\u66f4\u6613\u65bc\u67e5\u627e\u3002 \u8a72\u5be6\u9a57\u5c07\u5f9e\u5c11\u91cf\u8cec\u6236\u958b\u59cb\uff0c\u4e26\u63d0\u4f9b\u62d3\u5c55\u696d\u52d9\u6240\u4f9d\u8cf4\u7684\u76f8\u540c\u5de5\u5177\u548c\u89e3\u6c7a\u65b9\u6848\u3002Google\u4f5c\u51fa\u9019\u4e9b\u8b8a\u66f4\uff0c\u6b63\u597d\u4ee3\u8868\u4ed6\u5011\u6703\u6301\u7e8c\u81f4\u529b\u65bc\u9032\u4e00\u6b65\u7406\u89e3\u60a8\u6240\u8868\u9054\u7684\u696d\u52d9\u76ee\u6a19\uff0c\u70ba\u60a8\u5e36\u4f86\u66f4\u4f73\u6210\u6548\u3002<\/p>\n

\u5168\u65b0\u7684\u5916\u89c0\u548c\u98a8\u683c<\/span>
\n<\/span><\/strong>\u70ba\u4e86\u4f7f\u60a8\u5728\u7528\u6236\u9ad4\u9a57\u4e2d\u7684\u4f4d\u7f6e\u4e00\u76ee\u4e86\u7136\uff0cGoogle\u5728\u5c0e\u822a\u4e2d\u6dfb\u52a0\u4e86\u6642\u5c1a\u7684\u65b0\u5716\u6a19\u4ee5\u53ca\u85cd\u8272\u8abf\u3002 \u6709\u66f4\u591a\u7684\u7a7a\u767d\u7a7a\u9593\uff0c\u56e0\u6b64\u60a8\u4e0d\u6703\u8f15\u6613\u5f9e\u7576\u524d\u7684\u6d3b\u52d5\u4e2d\u5206\u5fc3\u3002 \u5f9e Roboto \u5b57\u9ad4\u66f4\u6539\u70ba Google Sans \u5b57\u9ad4\uff0c\u8a2d\u7f6e\u66f4\u5927\u7684\u5b57\u9ad4\uff0c\u71df\u9020\u51fa\u66f4\u6eab\u99a8\u7684\u6c1b\u570d\u548c\u66f4\u597d\u7684\u53ef\u8b80\u6027\u3002<\/span><\/h3>\n

<\/p>\n

\u60a8\u53ef\u4ee5\u96a8\u6642\u5207\u63db\u56de\u820a\u7248 Google Ads \u9ad4\u9a57\uff0c\u4e26\u63d0\u4f9b\u60a8\u7684\u5bf6\u8cb4\u610f\u898b<\/p>\n

<\/p>\n

x<\/span><\/h3>\n

x<\/span><\/p>\n

\u7d93\u91cd\u65b0\u6574\u7406\u7684\u4ecb\u9762<\/span><\/span><\/strong><\/h3>\n
    \n
  • \n
    \u76ee\u6a19\u5c0d\u8c61\u3001\u95dc\u9375\u5b57\u548c\u5167\u5bb9<\/strong><\/h5>\n<\/li>\n<\/ul>\n

    \u641c\u7d22\u95dc\u9375\u8a5e\u3001\u76ee\u6a19\u5c0d\u8c61\u3001\u5730\u9ede\u548c\u5167\u5bb9\u985e\u5225\u7d50\u5408\u4e86\u5404\u985e\u5de5\u5177\u4ee5\u6c7a\u5b9a\u63a5\u89f8\u8ab0\u4ee5\u53ca\u5982\u4f55\u63a5\u89f8\u4ed6\u5011\u3002Google\u4fdd\u8b49\uff0c\u9019\u6b21\u6539\u9020\u4e0d\u6703\u5f71\u97ff\u641c\u7d22\u95dc\u9375\u8a5e\u7684\u904b\u4f5c\uff0c\u4ee5\u53ca\u4f7f\u7528\u5176\u4ed6\u65b9\u6cd5\u5c07\u641c\u7d22\u8a5e\u5206\u7d44\u4ee5\u9078\u64c7\u8ab0\u80fd\u770b\u5230\u60a8\u7684\u5ee3\u544a\u3002<\/span><\/p>\n

      \n
    • \n
      \u76ee\u6a19<\/strong><\/h5>\n<\/li>\n<\/ul>\n

      Google Ads \u7684\u6574\u9ad4\u6548\u80fd\u6bd4\u4e4b\u524d\u66f4\u5f37\u8abf\u4ee5\u76ee\u6a19\u70ba\u672c\u3002 \u4ee5\u66f4\u6e05\u6670\u5c55\u793a\u8a2d\u5b9a\u76ee\u6a19\u7684\u91cd\u8981\u6027\uff0c\u4ea6\u5373\u5354\u52a9\u638c\u63a7\u63a1\u7528\u4eba\u5de5\u667a\u80fd\u6280\u8853\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u4ee5\u512a\u5316\u53ef\u5e36\u4f86\u5be6\u969b\u696d\u52d9\u6210\u679c\u7684\u8f49\u63db\u3002
      \n<\/span><\/p>\n

      <\/p>\n

      cc<\/span><\/h2>\n

      \u5168\u65b0\u5c0e\u89bd\u4ecb\u9762<\/strong><\/h3>\n

      \u82e5\u60a8\u53c3\u8207\u9019\u4e9b\u521d\u671f\u5be6\u9a57\uff0c\u60a8\u53ef\u80fd\u6703\u5728 Google Ads \u4ecb\u9762\u770b\u5230\u55ae\u5c64\u7d1a\u7684\u9078\u55ae\u6216\u96d9\u5c64\u7d1a\u7684\u9078\u55ae\u3002\u82e5\u60a8\u7ba1\u7406\u591a\u500b\u5e33\u6236\uff0c\u5247\u6709\u53ef\u80fd\u770b\u5230\u9019\u5169\u7a2e\u9078\u55ae\u3002<\/p>\n

      \u65b0\u7684 Google Ads \u4ecb\u9762\u66f4\u52a0\u4e95\u4e95\u6709\u689d\uff0c\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u627e\u5230\u60a8\u9700\u8981\u7684\u5de5\u5177\u548c\u529f\u80fd\u3002\u7576\u60a8\u9ede\u64ca\u9032\u5165\u7db2\u9801\u9ad4\u9a57\u529f\u80fd\u6642\uff0c\u9078\u55ae\u9805\u76ee\u4fdd\u6301\u4e0d\u8b8a\uff0c\u8b93\u60a8\u66f4\u8f15\u9b06\u627e\u5230\u8981\u524d\u5f80\u7684\u76ee\u6a19\u4f4d\u7f6e\uff0c\u4ee5\u53ca\u77e5\u9053\u81ea\u5df1\u5728\u4ecb\u9762\u4e0a\u7684\u6240\u5728\u4f4d\u7f6e\u3002\u6211\u5011\u9084\u6dfb\u52a0\u4e86\u4e00\u500b\u201c\u5275\u5efa\u201d\u6309\u9215\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u8f15\u9b06\u5275\u5efa\u5ee3\u544a\u7cfb\u5217\u548c\u5ee3\u544a\u7fa4\u7d44\u3002<\/p>\n

      <\/p>\n

      \u7e3d\u62ec\u800c\u8a00\uff0cGoogle Ads \u70ba\u5ee3\u544a\u5546\u63d0\u4f9b\u4e86\u65b0\u7684\u5de5\u5177\u548c\u529f\u80fd\uff0c\u4ee5\u88fd\u4f5c\u66f4\u6709\u6548\u7684\u5ee3\u544a\u7cfb\u5217\u4e26\u66f4\u9ad8\u6548\u5730\u8986\u84cb\u76ee\u6a19\u5c0d\u8c61\u3002 \u901a\u904e\u5229\u7528\u9019\u4e9b\u66f4\u65b0\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u7bc0\u7701\u6642\u9593\u3001\u63d0\u9ad8\u5ee3\u544a\u6548\u679c\u4e26\u7522\u751f\u66f4\u591a\u6f5b\u5728\u5ba2\u6236\u548c\u8f49\u5316\u3002 \u901a\u904e\u8a2d\u5b9a\u660e\u78ba\u7684\u76ee\u6a19\u3001\u5b9a\u4f4d\u6b63\u78ba\u7684\u53d7\u773e\u4e26\u4e0d\u65b7\u512a\u5316\u60a8\u7684\u5ee3\u544a\uff0c\u53ef\u4ee5\u88fd\u4f5c\u4e00\u500b\u80fd\u5920\u70ba\u60a8\u7684\u696d\u52d9\u5e36\u4f86\u5be6\u969b\u7d50\u679c\u7684\u5ee3\u544a\u7cfb\u5217\u3002<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Google Ads is constantly evolving to provide advertisers with better tools and features to reach their target audience and drive more conversions. In March 2023, Google released several updates to help advertisers improve their campaigns’ performance and user experience. In this blog post, we will summarize the key changes and how they can benefit advertisers. […]<\/p>\n","protected":false},"author":6,"featured_media":21820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,52],"tags":[],"class_list":["post-21806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-max","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21806"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21820"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}