{"id":21825,"date":"2023-05-19T16:54:43","date_gmt":"2023-05-19T08:54:43","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21825"},"modified":"2023-05-19T16:54:43","modified_gmt":"2023-05-19T08:54:43","slug":"google-ads-updates-in-april-everything-you-need-to-know-sunset-of-4-attribution-models-5-new-homepage-features-in-ga4-testing-of-google-ads-verification-badge","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-april-everything-you-need-to-know-sunset-of-4-attribution-models-5-new-homepage-features-in-ga4-testing-of-google-ads-verification-badge\/","title":{"rendered":"Google\u5ee3\u544a4\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1a4\u500b\u5373\u5c07\u6dd8\u6c70\u7684\u6b78\u56e0\u6a21\u578b\uff0cGA4\u589e\u6dfb5\u9805\u9996\u9801\u65b0\u529f\u80fd\uff0cGoogle Ads \u9a57\u8b49\u5fbd\u7ae0\u6e2c\u8a66\u7248"},"content":{"rendered":"

Google \u4e00\u76f4\u4ee5\u4f86\u90fd\u52aa\u529b\u70ba`\u4e86\u7528\u6236\u53bb\u6539\u9032\u548c\u7814\u767c\u66f4\u591a\u7684\u65b0\u529f\u80fd\u4ee5\u78ba\u4fdd\u5ee3\u544a\u5546\u5728\u4f7f\u7528 Google Ads \u6642\u53ef\u4ee5\u6301\u7e8c\u7372\u5f97\u66f4\u597d\u7684\u7528\u6236\u9ad4\u9a57\uff0c\u4e26\u5728\u4ed6\u5011\u7684 ROI \u4e2d\u53d6\u5f97\u66f4\u597d\u7684\u6210\u7e3e\u3002\u5728\u6700\u65b0\u7684 4 \u6708\u66f4\u65b0\u4e2d\uff0cGoogle\u5ba3\u5e034\u500b\u5373\u5c07\u6dd8\u6c70\u7684\u6b78\u56e0\u6a21\u578b\uff0c\u4e26\u5728 GA4 \u4e2dGA4\u589e\u6dfb5\u9805\u9996\u9801\u65b0\u529f\u80fd\u3002\u540c\u6642\uff0cGoogle\u4e5f\u5728 Google Ads \u4e2d\u70ba\u5ee3\u544a\u5546\u6e2c\u8a66\u65b0\u7684\u9ec3\u91d1\u9a57\u8b49\u5fbd\u7ae0\u3002<\/span><\/p>\n

Google\u5ee3\u544a\u66f4\u65b0 1\uff1a
\nGoogle \u5ee3\u544a\u66f4\u65b0 1\uff1a4\u500b\u5373\u5c07\u6dd8\u6c70\u7684\u6b78\u56e0\u6a21\u578b<\/b>
\n<\/strong><\/h2>\n

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    \n
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    \u898f\u5247\u578b\u548c\u6309\u5148\u5f8c\u6b21\u5e8f\u6b78\u56e0\u6a21\u578b\u4f55\u6642\u5c07\u88ab\u5ee2\u68c4\uff1f\u6839\u64da Google\u7684\u8aaa\u660e\uff0c<\/a><\/span>Google Ads \u5c07\u5f9e 6 \u6708\u958b\u59cb\u5ee2\u68c4\u9019\u4e9b\u6a21\u578b\uff0c\u5927\u5bb6\u5c07\u7121\u6cd5\u5728 Google Ads \u7684\u8f49\u5316\u64cd\u4f5c\u4e2d\u9078\u64c7\u9996\u6b21\u9ede\u64ca\u3001\u7dda\u6027\u3001\u6642\u9593\u8870\u6e1b\u548c\u6309\u5148\u5f8c\u6b21\u5e8f\u6b78\u56e0\u6a21\u578b\u3002\u7136\u800c\uff0c\u57282023\u5e749\u6708\uff0cGoogle\u6703\u9ed8\u8a8d\u5c07\u6240\u6709\u8f49\u5316\u64cd\u4f5c\u5207\u63db\u70ba\u6578\u64da\u9a45\u52d5\u7684\u6b78\u56e0\u6a21\u578b\u3002\u53e6\u5916\uff0cGoogle\u9084\u5ba3\u5e03\uff0c\u5982\u679c\u5ee3\u544a\u5546\u4e0d\u5e0c\u671b\u5207\u63db\u5230\u6578\u64da\u9a45\u52d5\u7684\u6b78\u56e0\u6a21\u578b\uff0c\u4ed6\u5011\u53ef\u4ee5\u7e7c\u7e8c\u4f7f\u7528\u6700\u5f8c\u4e00\u6b21\u9ede\u64ca\u6a21\u578b\u3002<\/span><\/p>\n

    \u9019\u4e9b\u898f\u5247\u578b\u6a21\u578b\u5c07\u5f9e\u5831\u544a\u4e2d\u79fb\u9664\uff0c\u5305\u62ec\u300c\u6982\u89bd\u300d\u9801\u9762\u548c\u300c\u6b78\u56e0\u300d\u5206\u9801\u4e2d\u7684\u300c\u6a21\u578b\u6bd4\u8f03\u300d\u3002<\/span><\/p>\n

    <\/p>\n

    <\/p>\n

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    Google \u5c07\u5728\u63a5\u4e0b\u4f86\u65b0\u7684 Google Ads \u8a2d\u7f6e\u4ee5\u6578\u64da\u70ba\u672c\u7684\u6b78\u56e0\u6a21\u578b\u6210\u70ba\u9ed8\u8a8d\u6a21\u578b\u3002\u4ee5\u6578\u64da\u7232\u672c\u6b78\u56e0\u6a21\u578b\u662f\u91dd\u5c0d\u6bcf\u500b\u5ee3\u544a\u5546\u7684\u7279\u5b9a\u6a21\u578b\uff0c\u56e0\u70ba\u5b83\u4f7f\u7528\u6bcf\u500b\u5ee3\u544a\u5546\u7684\u8f49\u5316\u6578\u64da\u4f86\u8a08\u7b97\u8def\u5f91\u4e0a\u6240\u6709\u4e92\u52d5\u5ee3\u544a\u5c0d\u7372\u5f97\u8f49\u5316\u7684\u5be6\u969b\u8ca2\u737b\u3002\u6240\u6709\u7684\u4e92\u52d5\u5ee3\u544a\u5305\u62ec\u641c\u7d22\u5ee3\u544a\u3001\u8cfc\u7269\u5ee3\u544a\u3001YouTube \u5ee3\u544a\u3001\u5c55\u793a\u5ee3\u544a\u548c\u767c\u73fe\u5ee3\u544a\u4e2d\u7684\u9ede\u64ca\u6b21\u6578\u4ee5\u53ca\u8996\u983b\u4e92\u52d5\u6b21\u6578\u90fd\u5c07\u4e00\u4f75\u8a08\u7b97\u5728\u5167\u3002\u5728\u6700\u65b0\u7684\u6a21\u578b\u4e2d\uff0c\u5b83\u901a\u904e\u4e0d\u65b7\u5b78\u7fd2\u63a8\u7b97\u51fa\u66f4\u6709\u53ef\u80fd\u5f62\u6210\u8f49\u5316\u7684\u95dc\u9375\u5b57\u3001\u5ee3\u544a\u3001\u5ee3\u544a\u7d44\u548c\u6d3b\u52d5\u4f86\u5e6b\u52a9\u66f4\u597d\u5730\u5be6\u73fe\u60a8\u7684\u696d\u52d9\u76ee\u6a19\u3002\u6b64\u6a21\u578b\u6703\u6839\u64da\u8f49\u5316\u8def\u5f91\u4e2d\u66f4\u6709\u50f9\u503c\u7684\u4e92\u52d5\u5ee3\u544a\u7d66\u4e88\u66f4\u591a\u8f49\u63db\u529f\u52de\u3002\u5ee3\u544a\u5546\u53ef\u4ee5\u9078\u64c7\u6700\u9069\u5408\u7684\u6b78\u56e0\u6a21\u578b\uff0c\u4e26\u6839\u64da\u7279\u5b9a\u5e33\u6236\u7684\u6578\u64da\u512a\u5316\u6548\u679c\u51fa\u50f9\uff0c\u4ee5\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u731c\u6e2c\u3002<\/span><\/p>\n

    Google\u5ee3\u544a\u66f4\u65b0 2\uff1a
    \nGA4\u589e\u6dfb5\u9805\u9996\u9801\u65b0\u529f\u80fd
    \n<\/strong><\/h2>\n

    Google\u767c\u5e03\u4e86\u4e94\u500b\u65b0\u7684GA4 <\/span>\u9996\u9801\u5f37\u5316\u529f\u80fd <\/span><\/a>. <\/span><\/p>\n

    \u5168\u65b0\u6b61\u8fce\u6559\u7a0b<\/span><\/strong><\/h3>\n

    \u5c0d\u65bc\u65b0\u7684Google Analytics 4\u7528\u6236\uff0cGoogle Analytics\u5728\u9996\u9801\u4e0a\u5305\u542b\u4e00\u500b\u7c21\u77ed\u7684\u6559\u7a0b\uff0c\u4ecb\u7d39\u57fa\u672c\u6982\u5ff5\u548c\u76f8\u95dc\u8a2d\u5b9a\uff0c\u5e6b\u52a9\u4f60\u958b\u59cb\u4f7f\u7528\u65b0\u8cc7\u6e90\u3002<\/span><\/p>\n

    <\/p>\n

    \u9996\u9801\u9802\u7aef\u65b0\u589e\u6a6b\u5e45<\/span><\/strong><\/h3>\n

    \u4f7f\u7528Google Analytics\u6578\u64da\u9032\u884cGoogle Ads\u5ee3\u544a\u6295\u653e\u7684\u7de8\u8f2f\u548c\u7ba1\u7406\u54e1\u73fe\u5728\u5c07\u5728\u9996\u9801\u9802\u90e8\u770b\u5230\u4e00\u500b\u6a6b\u5e45\uff0c\u4e0a\u9762\u986f\u793a\u8457\u201c\u9a57\u8b49Google Ads \u8a2d\u5b9a\u201d\u3002\u8a72\u6a6b\u5e45\u6703\u5217\u51fa\u91dd\u5c0d\u4f60\u5fc5\u9808\u5b8c\u6210\u7684\u91cd\u8981\u5de5\u4f5c\uff0c\u4ee5\u4fbf\u5c0dGoogle Analytics 4\u6578\u64da\u9032\u884c\u51fa\u50f9\u3002\u7576\u4f60\u5728 \u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f\u4e2d<\/a><\/span>\u5b8c\u6210\u6240\u6709\u5de5\u4f5c\u6a19\u793a\u5f8c\uff0c\u6a6b\u5e45\u5c07\u81ea\u52d5\u6d88\u5931\u3002<\/p>\n

    \u6539\u5584\u300c\u500b\u4eba\u5316\u5efa\u8b70\u300d\u90e8\u5206<\/span><\/strong><\/h3>\n

    Google \u73fe\u5728\u70ba\u7528\u6236\u63d0\u4f9b\u4e86\u5728\u6240\u6709Analytics\u5c6c\u6027\u4e2d\u90fd\u6d41\u884c\u7684\u5361\u7247\u4ee5\u53ca\u7528\u6236\u7d93\u5e38\u8fd4\u56de\u7684\u5361\u7247\uff0c\u4ee5\u5e6b\u52a9\u6240\u6709\u65b0\u7684GA4\u7528\u6236\u7372\u5f97\u66f4\u597d\u7684\u7528\u6236\u9ad4\u9a57\u3002<\/span><\/p>\n

    \u95dc\u9589\u5efa\u8b70\u3001\u6d1e\u5bdf\u548c\u6700\u4f73\u5316\u5efa\u8b70<\/span><\/strong><\/h3>\n

    \u5982\u679cAnalytics\u5728\u201c\u5efa\u8b70\u201d\u6216\u201c\u6d1e\u5bdf\u201d\u548c\u201c\u6700\u4f73\u5316\u5efa\u8b70\u201d\u90e8\u5206\u986f\u793a\u4e86\u5c0d\u4f60\u4e0d\u9069\u7528\u7684\u5361\u7247\uff0c\u8acb\u9ede\u64ca\u62c7\u6307\u5411\u4e0b\u6309\u9215\uff0c\u4f60\u53ef\u4ee5\u95dc\u9589\u8a72\u5361\u7247\u3002\u7576\u4f60\u9ede\u64ca\u62c7\u6307\u5411\u4e0b\u6309\u9215\u6642\uff0cAnalytics\u5c07\u5f9e\u9996\u9801\u4e2d\u522a\u9664\u8a72\u5361\u7247\uff0c\u4f60\u5728\u63a5\u4e0b\u4f86\u768430\u5929\u5167\u5c07\u4e0d\u6703\u518d\u770b\u5230\u8a72\u5361\u7247\u3002\u9700\u8981\u984d\u5916\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u4f60\u4e0d\u63d0\u4ea4\u9ede\u64ca\u53cd\u994b\u6309\u9215\uff0c\u90a3\u9ebc\u8a72\u5361\u7247\u5c07\u5728\u4f60\u7576\u524d\u7684\u6703\u8a71\u4e2d\u4fdd\u7559\u986f\u793a\u3002\u4f46\u662f\uff0c\u8a72\u5361\u7247\u5c07\u5728\u672a\u4f86\u7684\u6703\u8a71\u4e2d\u6d88\u5931\u3002 Google Analytics \u53ef\u4ee5\u6839\u64da\u4f60\u63d0\u4f9b\u7684\u4fe1\u606f\u66f4\u597d\u5730\u70ba\u4f60\u7b56\u5283\u9996\u9801\u5167\u5bb9\u3002<\/p>\n

    \u96a8\u6642\u96a8\u5730\u958b\u555f\u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f<\/span><\/strong><\/h3>\n

    An action button has been added on every page of Google Analytics 4 properties. If you want to know the number of tasks you have marked as complete in Setup Assistant, you can simply hover over to the button and you can check on it. Analytics unleashes the Setup Assistant when you click on the button and allows you to continue your remaining activities in GA4.<\/p>\n

    <\/p>\n

    \u5982\u679c\u4f60\u60f3\u7372\u53d6\u66f4\u591a\u7684\u6d1e\u5bdf\u548c\u6700\u4f73\u5316\u5efa\u8b70\uff0c\u4f60\u4ecd\u7136\u53ef\u4ee5\u8a2a\u554f \u6d1e\u5bdf\u4e2d\u5fc3<\/a><\/span> \u4f86\u67e5\u770b\u6240\u6709\u7684\u63a8\u85a6\u5361\u7247\uff0c\u5305\u62ec\u5df2\u95dc\u9589\u7684\u6d1e\u5bdf\u548c\u6700\u4f73\u5316\u5efa\u8b70\u3002<\/span><\/p>\n

    Google\u5ee3\u544a\u66f4\u65b0 3\uff1a
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    Google \u5176\u5be6\u4e00\u76f4\u5728\u70ba\u641c\u7d22\u7d50\u679c\u4e2d\u986f\u793a\u7684\u5ee3\u544a\u5546\u9a57\u8b49\u5fbd\u7ae0\u505a\u6e2c\u8a66\uff0c\u4f46\u76ee\u524d\u6b63\u5f0f\u4f7f\u7528\u7684\u53ea\u6709\u85cd\u8272\u9a57\u8b49\u6a19\u7c64\u3002\u57284 \u6708\u958b\u59cb\u7684\u6642\u5019\uff0c\u6709\u4e00\u500b\u65b0\u7684 Google Ads \u9ec3\u91d1\u8272\u9a57\u8b49\u5fbd\u7ae0\u51fa\u73fe\u5728Google\uff0c\u53ef\u80fd\u662f\u6b63\u5728\u70ba\u5ee3\u544a\u5546\u505a\u6e2c\u8a66\u3002\u9019\u4e9b\u4e0d\u662f\u4f86\u81eaGoogle\u7684\u5b98\u65b9\u8072\u660e\uff0c\u800c\u662f\u4e00\u4f4d\u7528\u6236\u6ce8\u610f\u5230\u4e86\u9019\u4e00\u9ede\uff0c\u4e26\u5c07\u5176\u622a\u5716\u7136\u5f8c\u767c\u4f48\u5728\u4ed6\u7684 Twitter \u4e0a<\/a><\/span>.<\/span><\/p>\n

    <\/p>\n

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    Google has been always keeping users updated on their improvements and new features to make sure that advertisers can always have a better user experience in using Google Ads and can achieve better results in their ROI. In this latest April update, Google has announced the removal of 4 attribution models from Google Ads and […]<\/p>\n","protected":false},"author":6,"featured_media":21831,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,52],"tags":[],"class_list":["post-21825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21825"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21831"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}