{"id":21872,"date":"2023-07-07T15:37:32","date_gmt":"2023-07-07T07:37:32","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21872"},"modified":"2023-07-07T15:37:32","modified_gmt":"2023-07-07T07:37:32","slug":"google-ads-updates-in-june-2023-everything-you-need-to-know-ai-to-utilize-search-campaign-performance-max-campaign-new-video-campaigns-ga4-audience-builder-improvement","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-june-2023-everything-you-need-to-know-ai-to-utilize-search-campaign-performance-max-campaign-new-video-campaigns-ga4-audience-builder-improvement\/","title":{"rendered":"Google\u5ee3\u544a6\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1aAI \u5728\u300c\u641c\u5c0b\u5ee3\u544a\u7cfb\u5217\u300d\u548c\u300c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217\u300d\u7684\u61c9\u7528\u3001\u65b0\u589e\u5f71\u7247\u5ee3\u544a\u7cfb\u5217\u985e\u578b\u3001GA4 \u63d0\u5347\u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177"},"content":{"rendered":"

\u5728\u6700\u8fd1\u8209\u884c\u7684Google Marketing Live 2023\u6d3b\u52d5\u4e2d\uff0cGoogle\u5ba3\u5e03\u4e86\u5e7e\u9805\u63d0\u5347\u5ee3\u544a\u8868\u73fe\u7684\u65b0\u529f\u80fd\uff0c\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u66f4\u6709\u6210\u6548\u7684\u5ee3\u544a\u9ad4\u9a57\uff0c\u4e26\u66f4\u6df1\u5165\u4e86\u89e3\u5f71\u97ff\u5ee3\u544a\u8868\u73fe\u7684\u56e0\u7d20\u3002Google\u4ea6\u63a8\u51fa\u7528\u65bc\u641c\u5c0b\u5ee3\u544a\u548c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217\u7684AI\u65b0\u5de5\u5177, \u4ee5\u63d0\u9ad8\u5ee3\u544a\u6210\u6548\uff0c\u99ac\u4e0a\u770b\u4e0b\u53bb\u4e86\u89e3\u66f4\u591a\u5427!<\/p>\n

Google\u5ee3\u544a\u66f4\u65b0 1\uff1a
\nAI \u5728\u300c\u641c\u5c0b\u5ee3\u544a\u7cfb\u5217\u300d\u548c\u300c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217\u300d\u7684\u61c9\u7528 (Conversional experience + Ads Creative Studio\uff09<\/strong><\/h2>\n

\u4f7f\u7528Google Ads\u4e2d\u7684\u5168\u65b0\u5c0d\u8a71AI \u4f86\u5efa\u7acb\u5ee3\u544a\u7cfb\u5217<\/strong><\/h3>\n

Google has introduced a new asset creation feature within the Google Ads interface, enabling users to create campaigns with the assistance of Google AI-driven chat. Creating a Google Ads campaign can be overwhelming, especially for advertisers. However, Google has introduced a feature called the “Conversational Experience” feature to simplify the setup process and create a better campaign.<\/p>\n

\u6b64\u529f\u80fd\u4ee5AI\u52a9\u624b\u4f5c\u70ba\u6307\u5c0e\uff0c\u5354\u52a9\u4f60\u9010\u6b65\u8a2d\u7f6e\u6574\u500b\u5ee3\u544a\u7cfb\u5217\uff0c\u4f60\u53ea\u9700\u63d0\u4f9b\u54c1\u724c\u7db2\u7ad9\uff0cAI\u52a9\u624b\u5c07\u8ca0\u8cac\u5efa\u7acb\u5ee3\u544a\u7cfb\u5217\u88cf\u7684\u95dc\u9375\u8a5e\u3001\u6a19\u984c\u548c\u5275\u610f\u5716\u7247\u7b49\u91cd\u8981\u7684\u5ee3\u544a\u5143\u7d20\u3002\u6b64\u5916\uff0cAI\u52a9\u624b\u9084\u6703\u5411\u4f60\u63d0\u51fa\u76f8\u95dc\u7684\u554f\u984c\uff0c\u4ee5\u66f4\u597d\u5730\u7406\u89e3\u5ee3\u544a\u5546\u7684\u76ee\u6a19\u5c0d\u8c61\u548c\u9700\u6c42\uff0c\u5f9e\u800c\u512a\u5316\u5ee3\u544a\u7cfb\u5217\u3002\u901a\u904e\u9019\u9805\u4eba\u6027\u5316\u7684AI\u5c0d\u8a71\u529f\u80fd\uff0c\u5373\u4f7f\u662f\u521d\u5b78\u8005\u4e5f\u53ef\u4ee5\u8f15\u9b06\u5efa\u7acb\u7b26\u5408\u81ea\u5df1\u9700\u6c42\u7684\u5b9a\u5236\u5ee3\u544a\u7cfb\u5217\u3002<\/p>\n

<\/p>\n

Source: Google Marketing Live 2023<\/span><\/p>\n

<\/p>\n

Source: Google Marketing Live 2023<\/span><\/p>\n

\u8209\u500b\u4f8b\u5b50\uff0c\u8a72\u529f\u80fd\u5c07\u6703\u901a\u904e\u5c0d\u8a71\u6a21\u5f0f\u8207\u7528\u6236\u9032\u884c\u6e9d\u901a\uff0c\u6df1\u5165\u4e86\u89e3\u7528\u6236\u7684\u9700\u6c42\u518d\u63d0\u4f9b\u5efa\u8b70\u3002\u5ee3\u544a\u5546\u5b8c\u5168\u53ef\u4ee5\u81ea\u884c\u6c7a\u5b9a\u662f\u5426\u8981\u4fdd\u7559\u6216\u4fee\u6539 Google\u63d0\u4f9b\u7684\u5efa\u8b70\u3002\u5c0d\u65bc\u525b\u958b\u59cb\u4f7f\u7528Google Ads\u7684\u7528\u6236\u4f86\u8aac\uff0c\u9019\u9805\u529f\u80fd\u5fc5\u5b9a\u662f\u4e00\u500b\u52a0\u5206\u7684\u512a\u52e2\uff0c\u56e0\u70ba\u5b83\u7c21\u5316\u4e86\u8a31\u591a\u8907\u96dc\u7684\u7a0b\u5e8f\u3002\u540c\u6642\u4e5f\u53ef\u4ee5\u70ba\u90a3\u4e9b\u6709\u7d93\u9a57\u7684\u5ee3\u544a\u5546\u548c\u4ee3\u7406\u5546\u5011\u66f4\u5feb\u901f\u5730\u512a\u5316\u5ee3\u544a\u7cfb\u5217\uff0c\u7bc0\u7701\u66f4\u591a\u7684\u6642\u9593\u3002<\/p>\n

\u751f\u6210\u5f0fAI\u9032\u5165Google Ads Performance Max\u8cc7\u7522\u5275\u5efa<\/strong><\/h3>\n

Google Marketing Live\u8fd1\u671f\u7684\u66f4\u65b0\u70ba\u5ee3\u544a\u5546\u63d0\u4f9b\u4e86\u4e00\u7a2e\u7531AI\u9a45\u52d5\u7684\u9ad8\u6548\u89e3\u6c7a\u65b9\u6848\uff0c\u80fd\u8f15\u9b06\u6709\u6548\u5730\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217\u91cf\u8eab\u8a02\u88fd\u6240\u9700\u5716\u50cf\u3001\u5f71\u7247\u548c\u6587\u6848\u7b49\u5ee3\u544a\u5185\u5bb9\u5143\u7d20\uff0c\u53ea\u9700\u5411Google AI\u63d0\u4f9b\u4e00\u4e9b\u8a73\u7d30\u8cc7\u8a0a\uff0c\u518d\u914d\u5408\u5176\u54c1\u724c\u7db2\u7ad9\u5206\u6790\uff0c\u5c31\u53ef\u53d6\u5f97\u591a\u7a2e\u6587\u5b57\u548c\u5716\u50cf\u5ee3\u544a\u5143\u7d20\u7684\u76f8\u95dc\u5efa\u8b70\uff0c\u7c21\u5316\u5ee3\u544a\u7684\u5efa\u7acb\u904e\u7a0b\uff0cGoogle\u7684AI\u7b97\u6cd5\u9084\u6703\u5206\u6790\u54c1\u724c\u7684\u7db2\u7ad9\uff0c\u4e26\u5efa\u7acb\u76f8\u95dc\u7684\u6587\u6848\u548c\u5ee3\u544a\u5143\u7d20\u4f86\u8c50\u5bcc\u6574\u500b\u5ee3\u544a\u7cfb\u5217\u3002\u6b64\u5916\uff0cGoogle\u7684AI\u4ea6\u6703\u91dd\u5c0d\u54c1\u724c\u7368\u7279\u7684\u5f62\u8c61\u63d0\u4f9b\u91cf\u8eab\u8a02\u88fd\u7684\u5efa\u8b70\uff0c\u589e\u52a0\u4e0d\u540c\u5eab\u5b58\u548c\u683c\u5f0f\u4ee5\u63d0\u9ad8\u5ba2\u6236\u53c3\u8207\u5ea6\u3002<\/p>\n

\"\"<\/h2>\n

Source: Google Marketing Live 2023<\/span><\/p>\n

Performance Max\u662fGoogle\u6700\u5148\u5229\u7528AI\u9a45\u52d5\u7684\u5ee3\u544a\u7cfb\u5217\uff0c\u6578\u64da\u8b49\u5be6\u80fd\u6709\u6548\u63a8\u52d5\u696d\u52d9\u589e\u9577\u3002\u63a1\u7528Performance Max\u7684\u5ee3\u544a\u5546\u7a31\uff0c\u8207\u4e00\u5e74\u524d\u76f8\u6bd4\uff0c\u5ee3\u544a\u7684\u8f49\u5316\u7387\u6709\u986f\u8457\u7684\u63d0\u9ad8\uff0c\u5e73\u5747\u589e\u9577\u5f9e 13% \u4e0a\u5347\u5230 18% \u4ee5\u4e0a\uff0c\u540c\u6642\u4fdd\u6301\u4f4f\u6bcf\u500b\u64cd\u4f5c\u6210\u672c\u4e0d\u8b8a\u3002 \u5c55\u671b\u672a\u4f86\uff0cGoogle\u5c07\u5229\u7528AI\u6280\u8853\u751f\u6210\u8207\u7279\u5b9a\u641c\u7d22\u5bc6\u5207\u76f8\u95dc\u7684\u5ee3\u544a\u6a19\u984c\u548c\u8cc7\u7522\uff0c\u900f\u904e\u5be6\u6642\u52d5\u614b\u751f\u6210\u548c\u6574\u5408\u5ee3\u544a\u8cc7\u7522\u7684\u65b9\u5f0f\uff0c\u4ee5\u78ba\u4fdd\u8207\u641c\u7d22\u67e5\u8a62\u66f4\u597d\u7684\u76f8\u95dc\u6027\u3002<\/p>\n

Google\u5ee3\u544a\u66f4\u65b0 2\uff1a
\nGoogle Ads \u65b0\u589e\u5ee3\u544a\u7cfb\u5217\u985e\u578b\uff1aVideo Views\u548cDemand Gen \u5ee3\u544a\u7cfb\u5217
\n<\/strong><\/h2>\n

\u57282023\u5e74\u8209\u884c\u7684Google Marketing Live\u6d3b\u52d5\u4e2d\uff0cGoogle Ads\u5c55\u793a\u4e86\u65b0\u7684\u5ee3\u544a\u7cfb\u5217\u985e\u578bVideo Views \u548cDemand Gen campaigns, \u70ba\u5ba2\u6236\u63d0\u4f9b\u4e86\u589e\u52a0YouTube\u89c0\u770b\u6b21\u6578\u548c\u9a45\u52d5\u9700\u6c42\u751f\u7522\u91cf\u7684\u65b0\u65b9\u5f0f\u3002<\/p>\n

    \n
  • Video View \u5ee3\u544a\u7cfb\u5217
    \n\u900f\u904eGoogle AI\u6700\u5927\u5316\u589e\u52a0\u89c0\u770b\u6b21\u6578\uff0c\u4e26\u4e14\u80fd\u5920\u6574\u5408\u4e0d\u540c\u683c\u5f0f\u7684\u5f71\u7247\uff0c\u5305\u62ec\u77ed\u5f71\u7247\u3001\u4fe1\u606f\u6d41\u5ee3\u544a\u4ee5\u53ca\u53ef\u8df3\u904e\u5f0f\u63d2\u64ad\u5ee3\u544a\u4f86\u7372\u53d6\u6700\u9ad8\u6d41\u91cf\u3002\u6839\u64daGoogle\u7684\u8aaa\u6cd5\uff0c\u5728\u65e9\u671f\u7684\u6e2c\u8a66\u4e2d\uff0cVideo Views \u5ee3\u544a\u7cfb\u5217\n\u9054\u5230\u4e86\u6bd4\u53ef\u8df3\u904e\u5f0f\u63d2\u64adCPV\u5ee3\u544a\u7cfb\u5217\u9ad8\u51fa\u5e73\u574740%\u7684\u89c0\u770b\u6b21\u6578\u3002<\/span><\/span><\/span><\/li>\n
  • Demand Gen \u5ee3\u544a\u7cfb\u5217
    \nGoogle\u65b0\u63a8\u51fa\u7684\u5ee3\u544a\u7cfb\u5217\u53ef\u5e36\u4f86\u66f4\u591a\u7684\u8f49\u63db\u7387\u3002\u800c\u4e14\uff0c\u9019\u9805\u65b0\u7684\u529f\u80fd\u9069\u7528\u65bc\u4e0d\u540c\u5e73\u53f0\uff0c\u5305\u62ecDiscover\uff0cGmail\u548cYouTube\u77ed\u5f71\u7247\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u66f4\u591a\u50f9\u503c\u3002\u4e0d\u4f46\u53ef\u4ee5\u900f\u904e\u4ecb\u7d39\u5f71\u7247\u5167\u5bb9\u5e6b\u52a9\u5ee3\u544a\u5546\u63a5\u89f8\u65b0\u5ba2\u6236\uff0c\u4ea6\u8b93\u71df\u92b7\u4eba\u54e1\u5728\u5b9a\u4f4d\u71df\u92b7\u7684\u9802\u5c64\u627e\u5230\u6210\u672c\u6548\u76ca\u8207\u898f\u6a21\u7684\u5e73\u8861\u3002
    \n<\/span><\/li>\n<\/ul>\n

    \u4ee5\u4e0a\u7684\u65b0\u5ee3\u544a\u985e\u578b\u7686\u5099\u6709\u975e\u5e38\u51fa\u8272\u7684\u65b0\u529f\u80fd - \u76f8\u4f3c\u4eba\u7fa4\u64f4\u5c55\u529f\u80fd\uff0c\u9019\u500b\u5f37\u5927\u7684\u5de5\u5177\u53ef\u900f\u904e\u8fa8\u8a8d\u4ee5\u53ca\u9396\u5b9a\u8207\u73fe\u6709\u5ba2\u6236\u7fa4\u76f8\u4f3c\u7684\u76ee\u6a19\u7fa4\u773e\uff0c\u4ee5\u64f4\u5927\u6f5b\u5728\u5ba2\u6236\u7684\u8986\u84cb\u7bc4\u570d\u3002<\/p>\n

    Google\u5ee3\u544a\u66f4\u65b0 3\uff1a
    \nGA4 \u63d0\u5347\u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177
    \n<\/strong><\/h2>\n

    Google Analytics 4\u7684\u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177\u8b8a\u5f97\u66f4\u5f37\u5927\u4e86\uff01
    \n\u5728\u9019\u9805\u91cd\u5927\u6539\u9032\u4e4b\u5f8c\uff0c\u73fe\u5728\u4f60\u64c1\u6709\u66f4\u591a\u5b9a\u5236\u548c\u9078\u64c7\u76ee\u6a19\u5c0d\u8c61\u7684\u81ea\u7531\uff0c\u5168\u8981\u6b78\u529f\u65bc5\u500b\u65b0\u589e\u52a0\u7684\u529f\u80fd\uff1a<\/p>\n

      \n
    • \u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177\u4e2d\u7684\u65b0\u7dad\u5ea6\u548c\u6307\u6a19<\/strong>
      \n\u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177\u73fe\u5728\u5305\u542b\u4e86\u66f4\u591a\u7dad\u5ea6\u548c\u6307\u6a19\uff0c\u4f7f\u5176\u529f\u80fd\u66f4\u63a5\u8fd1Universal Analytics\u3002\u9019\u4e9b\u7dad\u5ea6\u548c\u6307\u6a19\u5e6b\u52a9\u6211\u5011\u66f4\u6709\u6548\u5730\u5206\u6790\u6709\u95dc\u5546\u54c1\u7684\u7279\u5b9a\u8a73\u7d30\u4fe1\u606f\uff0c\u4f7f\u4f60\u80fd\u5920\u6839\u64da\u5546\u54c1\u7d1a\u5225\u7684\u4e92\u52d5\u5efa\u7acb\u66f4\u7cbe\u7d30\u7684\u5c07\u76ee\u6a19\u5c0d\u8c61\u5206\u985e\u3002<\/p>\n
      \u65b0\u7684\u7dad\u5ea6\u548c\u6307\u6a19\u5305\u62ec\uff1a<\/strong><\/h5>\n

      – \u5546\u54c1\u7bc4\u570d\u7684\u7dad\u5ea6\uff1a<\/strong>\u5546\u54c1ID\u3001\u5546\u54c1\u5f9e\u5c6c\u95dc\u4fc2\u3001 \u5546\u54c1\u54c1\u724c\u3001\u5546\u54c1\u985e\u5225\u3001\u5546\u54c1\u985e\u52252\u3001\u5546\u54c1\u985e\u52253\u3001\u5546\u54c1\u985e\u52254\u3001\u5546\u54c1\u5217\u8868\u540d\u7a31\u3001\u5546\u54c1\u540d\u7a31\u3001\u5546\u54c1\u4fc3\u92b7ID\u3001\u5546\u54c1\u8b8a\u9ad4<\/p>\n

      – \u5546\u54c1\u7bc4\u570d\u7684\u96fb\u5b50\u5546\u52d9\u6307\u6a19\uff1a<\/strong>\u5546\u54c1\u6536\u5165\u3001\u6dfb\u52a0\u5230\u8cfc\u7269\u8eca\u7684\u5546\u54c1\u6578\u3001\u7d50\u8cec\u7684\u5546\u54c1\u6578\u3001\u8cfc\u8cb7\u7684\u5546\u54c1\u6578\u3001 \u5217\u8868\u4e2d\u67e5\u770b\u7684\u5546\u54c1\u6578<\/p>\n

      – \u4e8b\u4ef6\u7bc4\u570d\u7684\u96fb\u5b50\u5546\u52d9\u6307\u6a19\uff1a<\/strong>\u5546\u54c1\u5217\u8868\u9ede\u64ca\u4e8b\u4ef6\u3001\u57fa\u65bc\u6703\u8a71\u7684\u6307\u6a19<\/li>\n

    • \u53c3\u8207\u5ea6\u504f\u4f4e\u7684\u5de5\u4f5c\u968e\u6bb5<\/strong>
      \nGoogle\u5f15\u5165\u4e86\u4e00\u9805\u540d\u70ba\u201c\u4f4e\u4e92\u52d5\u7387\u5de5\u4f5c\u968e\u6bb5\u201d\u7684\u65b0\u6307\u6a19\uff0c\u52a9\u4f60\u8b58\u5225\u90a3\u4e9b\u4e0d\u6d3b\u8e8d\u65bc\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5e8f\u7684\u7528\u6236\u3002\u901a\u904e\u5728\u7279\u5b9a\u6642\u9593\u7bc4\u570d\u5167\u5efa\u7acb\u591a\u500b\u4f4e\u4e92\u52d5\u7387\u5de5\u4f5c\u968e\u6bb5\u7684\u7528\u6236\u7fa4\uff0c\u5c31\u53ef\u4ee5\u70ba\u4ed6\u5011\u91cf\u8eab\u8a02\u88fd\u5ee3\u544a\u6d3b\u52d5\uff0c\u4fc3\u4f7f\u4ed6\u5011\u91cd\u8a2a\u4f60\u7684\u7db2\u7ad9\u3002\u9019\u5c0d\u65bc\u5e0c\u671b\u901a\u904e\u92b7\u552e\u6d3b\u52d5\u6216\u7bc0\u65e5\u4f86\u91cd\u65b0\u5438\u5f15\u9867\u5ba2\u7684\u5ee3\u544a\u5546\u4f86\u8aaa\u5341\u5206\u5be6\u7528\u3002<\/p>\n

      <\/li>\n

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      \nGoogle\u64f4\u5c55\u4e86\u4f7f\u7528\u4e8b\u4ef6\u8a08\u6578\u6307\u6a19\u69cb\u5efa\u76ee\u6a19\u5c0d\u8c61\u7684\u64cd\u4f5c\u7b26\u7bc4\u570d\u3002\u4ee5\u524d\uff0c\u53ea\u80fd\u4f7f\u7528\u5927\u65bc\uff08>\uff09\u3001\u5c0f\u65bc\uff08=\uff09\u3001\u5c0f\u65bc\u7b49\u65bc\uff08<=\uff09\u548c\u4e0d\u7b49\u65bc\uff08!=\uff09\uff0c\u9069\u7528\u65bc\u201c\u4efb\u610f\u6642\u9593\u6bb5\u201d\u548c\u201c\u6700\u8fd1\u6642\u9593\u6bb5\u201d\u9078\u9805\uff0c\u53ef\u4ee5\u66f4\u7cbe\u78ba\u5730\u6839\u64da\u4e8b\u4ef6\u8a08\u6578\u9032\u884c\u76ee\u6a19\u5c0d\u8c61\u5206\u985e\u3002<\/p>\n

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      \n\u73fe\u5728\u6709\u5168\u65b0\u201c\u7bc4\u570d\u5339\u914d\u985e\u578b\u201d\u7684\u9078\u9805\uff0c\u8b93\u4f60\u80fd\u5920\u5efa\u7acb\u4e00\u500b\u76ee\u6a19\u5c0d\u8c61\u5206\u985e\uff0c\u5305\u62ec\u5728\u7279\u5b9a\u65e5\u671f\u7bc4\u570d\u5167\u8a2a\u554f\u4e86\u4f60\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5e8f\u7684\u7528\u6236\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u5efa\u7acb\u4e00\u500b\u76ee\u6a19\u5c0d\u8c61\u5206\u985e\uff0c\u5c07\u5728\u9ed1\u8272\u661f\u671f\u4e94\u66fe\u7d93\u8a2a\u554f\u4e86\u4f60\u7684\u7db2\u7ad9\u7684\u5168\u90e8\u7528\u6236\u6b78\u985e\uff0c\u901a\u904e\u5ee3\u544a\u8a2d\u7f6e\u5728\u4e4b\u5f8c\u7684\u6bcf\u5e74\u9ed1\u8272\u661f\u671f\u4e94\u4e4b\u524d\u9032\u884c\u5b9a\u5411\uff0c\u6982\u62ec\u6d3b\u52d5\u958b\u59cb\u65e5\u671f\u548c\u7d50\u675f\u65e5\u671f\uff0c\u5e6b\u52a9\u4f60\u7cbe\u78ba\u5730\u9396\u5b9a\u4e00\u500b\u76ee\u6a19\u7528\u6236\u7bc4\u570d\u3002<\/p>\n

      <\/li>\n<\/ul>\n

      \u901a\u904e\u78ba\u5b9a\u4f4e\u4e92\u52d5\u7387\u5de5\u4f5c\u968e\u6bb5\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u4e26\u5728\u591a\u500b\u4e8b\u4ef6\u4e2d\u6574\u5408\u4e8b\u4ef6\u50f9\u503c\uff0c\u4f60\u5c07\u53ef\u4ee5\u5feb\u901f\u5efa\u7acb\u8207\u7279\u5b9a\u8208\u8da3\u548c\u884c\u70ba\u76f8\u95dc\u7684\u76ee\u6a19\u5c0d\u8c61\u3002\u7e3d\u62ec\u800c\u8a00\uff0c\u9019\u4e9b\u589e\u5f37\u529f\u80fd\u8b93\u5ee3\u544a\u5546\u91dd\u5c0d\u57fa\u65bc\u7279\u5b9a\u7dad\u5ea6\u3001\u6307\u6a19\u3001\u4e92\u52d5\u6c34\u5e73\u3001\u4e8b\u4ef6\u50f9\u503c\u3001\u4e8b\u4ef6\u8a08\u6578\u548c\u65e5\u671f\u7bc4\u570d\u5efa\u7acb\u66f4\u52a0\u500b\u6027\u5316\u548c\u5177\u6709\u6307\u5f15\u6027\u7684\u76ee\u6a19\u5c0d\u8c61\u7bc4\u570d\uff0c\u78ba\u4fdd\u4f60\u7684\u5ee3\u544a\u66f4\u6709\u6210\u6548\u53ca\u66f4\u5177\u5f71\u97ff\u529b\u3002<\/p>","protected":false},"excerpt":{"rendered":"

      In Google Marketing Live 2023 lately, the event has announced new features to improve campaigns, aiming to provide a more effective ad experience to consumers and gain deeper insights into what really affects performance. Google has also unveiled AI tools for search and performance max campaigns to boost the effectiveness of ads. Let’s get going! […]<\/p>\n","protected":false},"author":8,"featured_media":21875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,82,52],"tags":[],"class_list":["post-21872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-performance-max","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21872"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21875"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}