{"id":21872,"date":"2023-07-07T15:37:32","date_gmt":"2023-07-07T07:37:32","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21872"},"modified":"2023-07-07T15:37:32","modified_gmt":"2023-07-07T07:37:32","slug":"google-ads-updates-in-june-2023-everything-you-need-to-know-ai-to-utilize-search-campaign-performance-max-campaign-new-video-campaigns-ga4-audience-builder-improvement","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-june-2023-everything-you-need-to-know-ai-to-utilize-search-campaign-performance-max-campaign-new-video-campaigns-ga4-audience-builder-improvement\/","title":{"rendered":"Google\u5ee3\u544a6\u6708\u66f4\u65b0\u4f60\u8981\u77e5\uff1aAI \u5728\u300c\u641c\u5c0b\u5ee3\u544a\u7cfb\u5217\u300d\u548c\u300c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217\u300d\u7684\u61c9\u7528\u3001\u65b0\u589e\u5f71\u7247\u5ee3\u544a\u7cfb\u5217\u985e\u578b\u3001GA4 \u63d0\u5347\u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177"},"content":{"rendered":"<p>\u5728\u6700\u8fd1\u8209\u884c\u7684Google Marketing Live 2023\u6d3b\u52d5\u4e2d\uff0cGoogle\u5ba3\u5e03\u4e86\u5e7e\u9805\u63d0\u5347\u5ee3\u544a\u8868\u73fe\u7684\u65b0\u529f\u80fd\uff0c\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u66f4\u6709\u6210\u6548\u7684\u5ee3\u544a\u9ad4\u9a57\uff0c\u4e26\u66f4\u6df1\u5165\u4e86\u89e3\u5f71\u97ff\u5ee3\u544a\u8868\u73fe\u7684\u56e0\u7d20\u3002Google\u4ea6\u63a8\u51fa\u7528\u65bc\u641c\u5c0b\u5ee3\u544a\u548c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217\u7684AI\u65b0\u5de5\u5177, \u4ee5\u63d0\u9ad8\u5ee3\u544a\u6210\u6548\uff0c\u99ac\u4e0a\u770b\u4e0b\u53bb\u4e86\u89e3\u66f4\u591a\u5427!<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 1\uff1a<br \/>\nAI \u5728\u300c\u641c\u5c0b\u5ee3\u544a\u7cfb\u5217\u300d\u548c\u300c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217\u300d\u7684\u61c9\u7528 (Conversional experience + Ads Creative Studio\uff09<\/strong><\/h2>\n<h3><strong>\u4f7f\u7528Google Ads\u4e2d\u7684\u5168\u65b0\u5c0d\u8a71AI \u4f86\u5efa\u7acb\u5ee3\u544a\u7cfb\u5217<\/strong><\/h3>\n<p>Google has introduced a new asset creation feature within the Google Ads interface, enabling users to create campaigns with the assistance of Google AI-driven chat. Creating a Google Ads campaign can be overwhelming, especially for advertisers. However, Google has introduced a feature called the &#8220;Conversational Experience&#8221; feature to simplify the setup process and create a better campaign.<\/p>\n<p>\u6b64\u529f\u80fd\u4ee5AI\u52a9\u624b\u4f5c\u70ba\u6307\u5c0e\uff0c\u5354\u52a9\u4f60\u9010\u6b65\u8a2d\u7f6e\u6574\u500b\u5ee3\u544a\u7cfb\u5217\uff0c\u4f60\u53ea\u9700\u63d0\u4f9b\u54c1\u724c\u7db2\u7ad9\uff0cAI\u52a9\u624b\u5c07\u8ca0\u8cac\u5efa\u7acb\u5ee3\u544a\u7cfb\u5217\u88cf\u7684\u95dc\u9375\u8a5e\u3001\u6a19\u984c\u548c\u5275\u610f\u5716\u7247\u7b49\u91cd\u8981\u7684\u5ee3\u544a\u5143\u7d20\u3002\u6b64\u5916\uff0cAI\u52a9\u624b\u9084\u6703\u5411\u4f60\u63d0\u51fa\u76f8\u95dc\u7684\u554f\u984c\uff0c\u4ee5\u66f4\u597d\u5730\u7406\u89e3\u5ee3\u544a\u5546\u7684\u76ee\u6a19\u5c0d\u8c61\u548c\u9700\u6c42\uff0c\u5f9e\u800c\u512a\u5316\u5ee3\u544a\u7cfb\u5217\u3002\u901a\u904e\u9019\u9805\u4eba\u6027\u5316\u7684AI\u5c0d\u8a71\u529f\u80fd\uff0c\u5373\u4f7f\u662f\u521d\u5b78\u8005\u4e5f\u53ef\u4ee5\u8f15\u9b06\u5efa\u7acb\u7b26\u5408\u81ea\u5df1\u9700\u6c42\u7684\u5b9a\u5236\u5ee3\u544a\u7cfb\u5217\u3002<\/p>\n<p class=\"c0\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/fhSVS7qn2rGXJvkQWRwRDbV4tPVXezJcydLaUyuSJ3nyJp0LvhPTEz6pRLhzge28RlJWvkuXKlDL2SgSLd557E5JhtvGcoZ6Z4dGU8W313-NXxM9Ig1JLkDxvgnCRyYsUlX4lsARg7RU7BxXrqlzoOM\" \/><\/p>\n<p class=\"c5\" style=\"text-align: center;\"><span class=\"c2 c3\">Source: Google Marketing Live 2023<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/t-GzgGz6G_CAH6WH9g95RrPtbZ5Cg7pC3Lct8Sv6hHMgM5yM-VPTQ6WUAt6PcLgS45mXQZPMxHbAUPNDQ2VzHryCGekN734ZrkhofYx9L2zgZUKad0wCaPqX5o9HVoaOWLxm9b-Yuu3_A6HvhYQT0Sk\" \/><\/p>\n<p class=\"c5\" style=\"text-align: center;\"><span class=\"c2 c3\">Source: Google Marketing Live 2023<\/span><\/p>\n<p class=\"c0\">\u8209\u500b\u4f8b\u5b50\uff0c\u8a72\u529f\u80fd\u5c07\u6703\u901a\u904e\u5c0d\u8a71\u6a21\u5f0f\u8207\u7528\u6236\u9032\u884c\u6e9d\u901a\uff0c\u6df1\u5165\u4e86\u89e3\u7528\u6236\u7684\u9700\u6c42\u518d\u63d0\u4f9b\u5efa\u8b70\u3002\u5ee3\u544a\u5546\u5b8c\u5168\u53ef\u4ee5\u81ea\u884c\u6c7a\u5b9a\u662f\u5426\u8981\u4fdd\u7559\u6216\u4fee\u6539 Google\u63d0\u4f9b\u7684\u5efa\u8b70\u3002\u5c0d\u65bc\u525b\u958b\u59cb\u4f7f\u7528Google Ads\u7684\u7528\u6236\u4f86\u8aac\uff0c\u9019\u9805\u529f\u80fd\u5fc5\u5b9a\u662f\u4e00\u500b\u52a0\u5206\u7684\u512a\u52e2\uff0c\u56e0\u70ba\u5b83\u7c21\u5316\u4e86\u8a31\u591a\u8907\u96dc\u7684\u7a0b\u5e8f\u3002\u540c\u6642\u4e5f\u53ef\u4ee5\u70ba\u90a3\u4e9b\u6709\u7d93\u9a57\u7684\u5ee3\u544a\u5546\u548c\u4ee3\u7406\u5546\u5011\u66f4\u5feb\u901f\u5730\u512a\u5316\u5ee3\u544a\u7cfb\u5217\uff0c\u7bc0\u7701\u66f4\u591a\u7684\u6642\u9593\u3002<\/p>\n<h3 class=\"c0\"><strong>\u751f\u6210\u5f0fAI\u9032\u5165Google Ads Performance Max\u8cc7\u7522\u5275\u5efa<\/strong><\/h3>\n<p class=\"c0 translation-block\">Google Marketing Live\u8fd1\u671f\u7684\u66f4\u65b0\u70ba\u5ee3\u544a\u5546\u63d0\u4f9b\u4e86\u4e00\u7a2e\u7531AI\u9a45\u52d5\u7684\u9ad8\u6548\u89e3\u6c7a\u65b9\u6848\uff0c\u80fd\u8f15\u9b06\u6709\u6548\u5730\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217\u91cf\u8eab\u8a02\u88fd\u6240\u9700\u5716\u50cf\u3001\u5f71\u7247\u548c\u6587\u6848\u7b49\u5ee3\u544a\u5185\u5bb9\u5143\u7d20\uff0c\u53ea\u9700\u5411Google AI\u63d0\u4f9b\u4e00\u4e9b\u8a73\u7d30\u8cc7\u8a0a\uff0c\u518d\u914d\u5408\u5176\u54c1\u724c\u7db2\u7ad9\u5206\u6790\uff0c\u5c31\u53ef\u53d6\u5f97\u591a\u7a2e\u6587\u5b57\u548c\u5716\u50cf\u5ee3\u544a\u5143\u7d20\u7684\u76f8\u95dc\u5efa\u8b70\uff0c\u7c21\u5316\u5ee3\u544a\u7684\u5efa\u7acb\u904e\u7a0b\uff0cGoogle\u7684AI\u7b97\u6cd5\u9084\u6703\u5206\u6790\u54c1\u724c\u7684\u7db2\u7ad9\uff0c\u4e26\u5efa\u7acb\u76f8\u95dc\u7684\u6587\u6848\u548c\u5ee3\u544a\u5143\u7d20\u4f86\u8c50\u5bcc\u6574\u500b\u5ee3\u544a\u7cfb\u5217\u3002\u6b64\u5916\uff0cGoogle\u7684AI\u4ea6\u6703\u91dd\u5c0d\u54c1\u724c\u7368\u7279\u7684\u5f62\u8c61\u63d0\u4f9b\u91cf\u8eab\u8a02\u88fd\u7684\u5efa\u8b70\uff0c\u589e\u52a0\u4e0d\u540c\u5eab\u5b58\u548c\u683c\u5f0f\u4ee5\u63d0\u9ad8\u5ba2\u6236\u53c3\u8207\u5ea6\u3002<\/p>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-21873\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/07\/D9QuPbEtm9EWYpn4y6PLy8FbpRZAekPi5bB2.gif\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/h2>\n<p class=\"c5\" style=\"text-align: center;\"><span class=\"c2 c3\">Source: Google Marketing Live 2023<\/span><\/p>\n<p>Performance Max\u662fGoogle\u6700\u5148\u5229\u7528AI\u9a45\u52d5\u7684\u5ee3\u544a\u7cfb\u5217\uff0c\u6578\u64da\u8b49\u5be6\u80fd\u6709\u6548\u63a8\u52d5\u696d\u52d9\u589e\u9577\u3002\u63a1\u7528Performance Max\u7684\u5ee3\u544a\u5546\u7a31\uff0c\u8207\u4e00\u5e74\u524d\u76f8\u6bd4\uff0c\u5ee3\u544a\u7684\u8f49\u5316\u7387\u6709\u986f\u8457\u7684\u63d0\u9ad8\uff0c\u5e73\u5747\u589e\u9577\u5f9e 13% \u4e0a\u5347\u5230 18% \u4ee5\u4e0a\uff0c\u540c\u6642\u4fdd\u6301\u4f4f\u6bcf\u500b\u64cd\u4f5c\u6210\u672c\u4e0d\u8b8a\u3002 \u5c55\u671b\u672a\u4f86\uff0cGoogle\u5c07\u5229\u7528AI\u6280\u8853\u751f\u6210\u8207\u7279\u5b9a\u641c\u7d22\u5bc6\u5207\u76f8\u95dc\u7684\u5ee3\u544a\u6a19\u984c\u548c\u8cc7\u7522\uff0c\u900f\u904e\u5be6\u6642\u52d5\u614b\u751f\u6210\u548c\u6574\u5408\u5ee3\u544a\u8cc7\u7522\u7684\u65b9\u5f0f\uff0c\u4ee5\u78ba\u4fdd\u8207\u641c\u7d22\u67e5\u8a62\u66f4\u597d\u7684\u76f8\u95dc\u6027\u3002<\/p>\n<h2><strong>Google\u5ee3\u544a\u66f4\u65b0 2\uff1a<br \/>\nGoogle Ads \u65b0\u589e\u5ee3\u544a\u7cfb\u5217\u985e\u578b\uff1aVideo Views\u548cDemand Gen \u5ee3\u544a\u7cfb\u5217<br \/>\n<\/strong><\/h2>\n<p class=\"translation-block\">\u57282023\u5e74\u8209\u884c\u7684Google Marketing Live\u6d3b\u52d5\u4e2d\uff0cGoogle Ads\u5c55\u793a\u4e86\u65b0\u7684\u5ee3\u544a\u7cfb\u5217\u985e\u578bVideo Views \u548cDemand Gen campaigns, \u70ba\u5ba2\u6236\u63d0\u4f9b\u4e86\u589e\u52a0YouTube\u89c0\u770b\u6b21\u6578\u548c\u9a45\u52d5\u9700\u6c42\u751f\u7522\u91cf\u7684\u65b0\u65b9\u5f0f\u3002<\/p>\n<ul>\n<li class=\"c4 li-bullet-0\"><span class=\"c2 c3\"><span class=\"c2 c3\"><span class=\"c2 c3\">Video View \u5ee3\u544a\u7cfb\u5217<br \/>\n\u900f\u904eGoogle AI\u6700\u5927\u5316\u589e\u52a0\u89c0\u770b\u6b21\u6578\uff0c\u4e26\u4e14\u80fd\u5920\u6574\u5408\u4e0d\u540c\u683c\u5f0f\u7684\u5f71\u7247\uff0c\u5305\u62ec\u77ed\u5f71\u7247\u3001\u4fe1\u606f\u6d41\u5ee3\u544a\u4ee5\u53ca\u53ef\u8df3\u904e\u5f0f\u63d2\u64ad\u5ee3\u544a\u4f86\u7372\u53d6\u6700\u9ad8\u6d41\u91cf\u3002\u6839\u64daGoogle\u7684\u8aaa\u6cd5\uff0c\u5728\u65e9\u671f\u7684\u6e2c\u8a66\u4e2d\uff0cVideo Views \u5ee3\u544a\u7cfb\u5217\n\u9054\u5230\u4e86\u6bd4\u53ef\u8df3\u904e\u5f0f\u63d2\u64adCPV\u5ee3\u544a\u7cfb\u5217\u9ad8\u51fa\u5e73\u574740%\u7684\u89c0\u770b\u6b21\u6578\u3002<\/span><\/span><\/span><\/li>\n<li class=\"c4 li-bullet-0\"><span class=\"c2 c3\">Demand Gen \u5ee3\u544a\u7cfb\u5217<br \/>\nGoogle\u65b0\u63a8\u51fa\u7684\u5ee3\u544a\u7cfb\u5217\u53ef\u5e36\u4f86\u66f4\u591a\u7684\u8f49\u63db\u7387\u3002\u800c\u4e14\uff0c\u9019\u9805\u65b0\u7684\u529f\u80fd\u9069\u7528\u65bc\u4e0d\u540c\u5e73\u53f0\uff0c\u5305\u62ecDiscover\uff0cGmail\u548cYouTube\u77ed\u5f71\u7247\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u66f4\u591a\u50f9\u503c\u3002\u4e0d\u4f46\u53ef\u4ee5\u900f\u904e\u4ecb\u7d39\u5f71\u7247\u5167\u5bb9\u5e6b\u52a9\u5ee3\u544a\u5546\u63a5\u89f8\u65b0\u5ba2\u6236\uff0c\u4ea6\u8b93\u71df\u92b7\u4eba\u54e1\u5728\u5b9a\u4f4d\u71df\u92b7\u7684\u9802\u5c64\u627e\u5230\u6210\u672c\u6548\u76ca\u8207\u898f\u6a21\u7684\u5e73\u8861\u3002<br \/>\n<\/span><\/li>\n<\/ul>\n<p>\u4ee5\u4e0a\u7684\u65b0\u5ee3\u544a\u985e\u578b\u7686\u5099\u6709\u975e\u5e38\u51fa\u8272\u7684\u65b0\u529f\u80fd - \u76f8\u4f3c\u4eba\u7fa4\u64f4\u5c55\u529f\u80fd\uff0c\u9019\u500b\u5f37\u5927\u7684\u5de5\u5177\u53ef\u900f\u904e\u8fa8\u8a8d\u4ee5\u53ca\u9396\u5b9a\u8207\u73fe\u6709\u5ba2\u6236\u7fa4\u76f8\u4f3c\u7684\u76ee\u6a19\u7fa4\u773e\uff0c\u4ee5\u64f4\u5927\u6f5b\u5728\u5ba2\u6236\u7684\u8986\u84cb\u7bc4\u570d\u3002<\/p>\n<h2 class=\"c0\"><strong>Google\u5ee3\u544a\u66f4\u65b0 3\uff1a<br \/>\nGA4 \u63d0\u5347\u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177<br \/>\n<\/strong><\/h2>\n<p>Google Analytics 4\u7684\u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177\u8b8a\u5f97\u66f4\u5f37\u5927\u4e86\uff01<br \/>\n\u5728\u9019\u9805\u91cd\u5927\u6539\u9032\u4e4b\u5f8c\uff0c\u73fe\u5728\u4f60\u64c1\u6709\u66f4\u591a\u5b9a\u5236\u548c\u9078\u64c7\u76ee\u6a19\u5c0d\u8c61\u7684\u81ea\u7531\uff0c\u5168\u8981\u6b78\u529f\u65bc5\u500b\u65b0\u589e\u52a0\u7684\u529f\u80fd\uff1a<\/p>\n<ul>\n<li><strong>\u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177\u4e2d\u7684\u65b0\u7dad\u5ea6\u548c\u6307\u6a19<\/strong><br \/>\n\u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177\u73fe\u5728\u5305\u542b\u4e86\u66f4\u591a\u7dad\u5ea6\u548c\u6307\u6a19\uff0c\u4f7f\u5176\u529f\u80fd\u66f4\u63a5\u8fd1Universal Analytics\u3002\u9019\u4e9b\u7dad\u5ea6\u548c\u6307\u6a19\u5e6b\u52a9\u6211\u5011\u66f4\u6709\u6548\u5730\u5206\u6790\u6709\u95dc\u5546\u54c1\u7684\u7279\u5b9a\u8a73\u7d30\u4fe1\u606f\uff0c\u4f7f\u4f60\u80fd\u5920\u6839\u64da\u5546\u54c1\u7d1a\u5225\u7684\u4e92\u52d5\u5efa\u7acb\u66f4\u7cbe\u7d30\u7684\u5c07\u76ee\u6a19\u5c0d\u8c61\u5206\u985e\u3002<\/p>\n<h5><strong>\u65b0\u7684\u7dad\u5ea6\u548c\u6307\u6a19\u5305\u62ec\uff1a<\/strong><\/h5>\n<p>&#8211; <strong>\u5546\u54c1\u7bc4\u570d\u7684\u7dad\u5ea6\uff1a<\/strong>\u5546\u54c1ID\u3001\u5546\u54c1\u5f9e\u5c6c\u95dc\u4fc2\u3001 \u5546\u54c1\u54c1\u724c\u3001\u5546\u54c1\u985e\u5225\u3001\u5546\u54c1\u985e\u52252\u3001\u5546\u54c1\u985e\u52253\u3001\u5546\u54c1\u985e\u52254\u3001\u5546\u54c1\u5217\u8868\u540d\u7a31\u3001\u5546\u54c1\u540d\u7a31\u3001\u5546\u54c1\u4fc3\u92b7ID\u3001\u5546\u54c1\u8b8a\u9ad4<\/p>\n<p>&#8211; 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campaigns, aiming to provide a more effective ad experience to consumers and gain deeper insights into what really affects performance. Google has also unveiled AI tools for search and performance max campaigns to boost the effectiveness of ads. Let&#8217;s get going! [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":21875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,82,52],"tags":[],"class_list":["post-21872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-performance-max","category-sem"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"In Google Marketing Live 2023 lately, the event has announced new features to improve campaigns, aiming to provide a more effective ad experience to consumers and gain deeper insights into what really affects performance. Google has also unveiled AI tools for search and performance max campaigns to boost the effectiveness of ads. Let&#039;s get going!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Kick Ads Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.kickads.co\/zh\/google-ads-updates-in-june-2023-everything-you-need-to-know-ai-to-utilize-search-campaign-performance-max-campaign-new-video-campaigns-ga4-audience-builder-improvement\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"zh_HK\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Kick Ads -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Ads Updates in June 2023 (Everything You Need To Know): AI to Utilize Search Campaign &amp; Performance Max Campaign, New Video Campaigns, GA4 Audience Builder Improvement - Kick Ads\" \/>\n\t\t<meta property=\"og:description\" content=\"In Google Marketing Live 2023 lately, the event has announced new features to improve campaigns, aiming to provide a more effective ad experience to consumers and gain deeper insights into what really affects performance. 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