{"id":21899,"date":"2023-07-21T21:22:17","date_gmt":"2023-07-21T13:22:17","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21899"},"modified":"2023-07-21T21:22:17","modified_gmt":"2023-07-21T13:22:17","slug":"google-rolls-out-new-campaign-types-video-views-demand-gen","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/google-rolls-out-new-campaign-types-video-views-demand-gen\/","title":{"rendered":"Google\u63a8\u51fa\u5168\u65b0Campaign Types\uff1aVideo View\u53caDemand Gen"},"content":{"rendered":"

Google\u5ba3\u5e03\u5373\u5c07\u63a8\u51fa\u5168\u65b0Video Campaign Type\uff08Video View\u53caDemand Gen\uff09\u4ee5\u8fce\u5408\u7279\u5b9a\u9700\u6c42\u53ca\u76ee\u6a19\u3002\u4e00\u9f4a\u7747\u7747\u9019\u4e9b\u65b0Campaign Type\uff0c\u70ba\u64ec\u5b9a\u5ee3\u544a\u8a08\u5283\u505a\u597d\u6e96\u5099\uff0c\u6436\u5148\u8a66\u7528\uff01<\/p>\n

Video View Campaigns<\/strong><\/h3>\n

\u7c21\u55ae\u4f86\u8b1b\uff0c\u9019\u500b\u5ee3\u544a\u7cfb\u5217\u80fd\u5920\u6975\u5927\u5316\u5730\u63d0\u5347Video\u9ede\u64ca\u6b21\u6578\uff0c\u7d50\u5408\u4e86\u591a\u7a2e\u683c\u5f0f\uff0c\u5305\u62ecskippable in-stream ads, in-feed ads\u540cShorts ads\uff0c\u53ef\u66f4\u6709\u6548\u5730\u8b93\u9810\u7b97\u767c\u63ee\u51fa\u6700\u5927\u6548\u76ca\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cGoogle\u7814\u7a76\u986f\u793a\uff0c\u8207skippable CPV\u5ee3\u544a\u7cfb\u5217\u76f8\u6bd4\uff0c\u4f7f\u7528Video view\u5ee3\u544a\u7cfb\u5217\u80fd\u8b93\u5ee3\u544a\u5e73\u5747\u63d0\u5347\u591a\u905440%\u7684\u9ede\u64ca\u6b21\u6578\u3002\u800c\u9019\u500b\u5ee3\u544a\u7cfb\u5217\u7684Beta\u6e2c\u8a66\u7248\u5df2\u5728\u9019\u500b\u6708\u5168\u7403\u63a8\u51fa\uff0c\u5982\u679c\u4f60\u60f3\u7528Video\u5438\u5f15\u53d7\u773e\u53ca\u53d6\u5f97\u66f4\u591aViews\uff0c\u9019\u500b\u65b0\u5ee3\u544a\u7cfb\u5217\u7d55\u5c0d\u503c\u5f97\u4f60\u53bb\u6e2c\u8a66\uff01<\/p>\n

Demand Gen Campaigns<\/strong><\/h3>\n

\u5229\u7528Google\u5f37\u5927\u7684AI\u6280\u8853\u8207\u6d88\u8cbb\u8005\u9032\u884c\u4e92\u52d5\u4e26\u5f15\u5c0e\u884c\u52d5\u3002\u9019\u4e9b\u5ee3\u544a\u5c07\u6703\u51fa\u73fe\u5728YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover\u53caGmail\u5ee3\u544aplacements\u3002\u5176\u4e2d\u6700\u7279\u5225\u7684\u529f\u80fd\u662f\u53ef\u4ee5\u900f\u904e\u5728\u201cSeed lists\u201d\u4e2d\u52a0\u5165\u7684First-party data\uff08\u7b2c\u4e00\u65b9\u76ee\u6a19\u5ba2\u7fa4\uff09\u53caYouTube users\u4f86\u5efa\u7acbLookalike segments\uff08\u985e\u4f3c\u76ee\u6a19\u53d7\u773e\u5ba2\u7fa4\uff09\uff0c\u800c\u4e14\u9084\u53ef\u4ee5\u88ab\u8a2d\u5b9a\u62103\u7a2e\u4e0d\u540c\u8986\u84cb\u7387(Narrow, Balance, Broad)\uff0c\u8f15\u9b06\u5c07\u6f5b\u5728\u5ba2\u6236\u9001\u5230\u4f60\u7684\u7db2\u7ad9\u3002<\/p>\n

\n

\u90192\u7a2e\u65b0\u5ee3\u544a\u7cfb\u5217\u7d55\u5c0d\u6709\u5229\u65bc\u4f60\u751f\u610f\u64f4\u5927\u500bUpper funnel\uff0c\u7e7c\u800c\u4ee4\u5230Search\u53caPerformance Max\u7684Volume\u589e\u52a0\uff0c\u5f9e\u800c\u7372\u5f97\u66f4\u591a\u8f49\u63db\uff0c\u9084\u80fd\u8b93\u4f60\u540c\u6642\u64c1\u6709\u8abf\u6574\u9650\u88fd\u6216\u64f4\u5927\u53d7\u773e\u8986\u84cb\u7bc4\u570d\u7684\u81ea\u7531\u6b0a\uff0c\u5927\u5bb6\u4e0d\u59a8\u8a66\u8a66\u5566\uff01<\/p>","protected":false},"excerpt":{"rendered":"

Google has announced the launch of new Video campaign types (Video View and Demand Gen) to cater to specific needs and objectives. Let’s take a look at these new campaign types and plan your advertising strategy so that you can be among the first to try them out! Video View Campaigns This campaign type is […]<\/p>\n","protected":false},"author":8,"featured_media":21900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,52,81],"tags":[],"class_list":["post-21899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-sem","category-youtube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21899"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21900"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}