{"id":21904,"date":"2023-07-21T21:49:43","date_gmt":"2023-07-21T13:49:43","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21904"},"modified":"2023-07-21T21:49:43","modified_gmt":"2023-07-21T13:49:43","slug":"sunset-of-similar-audiences-in-august-2023-ways-to-expand-similar-audiences-in-google-ads","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/sunset-of-similar-audiences-in-august-2023-ways-to-expand-similar-audiences-in-google-ads\/","title":{"rendered":"Similar Audiences\u5373\u5c07\u5168\u9762\u901d\u53bb - \u5982\u4f55\u5728Google Ads\u540c\u6a23\u5730\u64f4\u5c55\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61"},"content":{"rendered":"

\u540c\u662f\u5ee3\u544a\u5546\u7684\u4f60\u6216\u8a31\u5df2\u7d93\u77e5\u9053Similar Audiences\uff08\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\u7fa4\u7d44\uff09\u5373\u5c07\u65bc8\u67081\u65e5\u88ab\u5168\u9762\u522a\u9664\uff0c\u800c\u65e9\u57285\u6708\u5c31\u5df2\u7d93\u4e0d\u80fd\u5920\u7e7c\u7e8c\u5efa\u7acb\u76f8\u95dc\u53d7\u773e\u7fa4\u7d44\u4f86\u5efa\u7acb\u5ee3\u544a\u4e86\u3002Similar Audiences\u4e00\u76f4\u4ee5\u4f86\u90fd\u5099\u53d7\u5ee3\u544a\u5546\u7684\u9ad8\u5ea6\u4f7f\u7528\u4f86\u5c0b\u627e\u8207\u76ee\u6a19\u53d7\u773e\u64c1\u6709\u76f8\u95dc\u7279\u5fb5\u548c\u884c\u70ba\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u627e\u5230\u985e\u4f3c\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u662f\u589e\u52a0\u66dd\u5149\u7387\u4e26\u63d0\u9ad8\u5ee3\u544a\u7684\u9ede\u64ca\u7387\u548c\u8f49\u5316\u7387\u7684\u597d\u5de5\u5177\u3002<\/p>\n

\u7531\u65bc\u7b2c\u4e09\u65b9cookie\u5c07\u88ab\u9010\u6b65\u6dd8\u6c70\u4ee5\u53ca\u8003\u616e\u5230\u5c0d\u63d0\u9ad8\u7528\u6236\u96b1\u79c1\u7684\u6301\u7e8c\u9700\u6c42\uff0c\u624d\u4fc3\u4f7fGoogle Ads\u6703\u6709\u9019\u9805\u8209\u52d5\uff0c\u4f46\u4e4b\u5f8c\u5ee3\u544a\u5546\u9084\u662f\u53ef\u4ee5\u7528\u5176\u4ed6\u66f4\u5f37\u5927\u548c\u81ea\u52d5\u5316\u7684\u89e3\u6c7a\u65b9\u6848\u4f86\u66ff\u4ee3\/\u61c9\u5c0d\u9019\u9805\u8b8a\u52d5\u3002<\/p>\n

1. \u4f7f\u7528Optimized Targeting\u53caAudience Expansion\u529f\u80fd\u64f4\u5c55\u985e\u4f3c\u76ee\u6a19\u53d7\u773e<\/strong><\/h3>\n

\u5982\u679c\u4f60\u662f\u6709\u6295\u653eDisplay, Video\u4ee5\u53caDiscovery\u5ee3\u544a\u7cfb\u5217\uff0c\u53ef\u4ee5\u958b\u5553Google\u5efa\u8b70\u7684Optimized Targeting\u53caAudience Expansion\u529f\u80fd\uff0c\u9019\u500b\u529f\u80fd\u6709\u8457\u76f8\u4f3c\u7684\u6210\u6548\uff0c\u6700\u4f73\u505a\u6cd5\u662f\u914d\u5408\u4f7f\u7528First-party data\uff08\u7b2c\u4e00\u65b9\u8cc7\u6599\u5ba2\u7fa4\uff09\uff0c\u4f8b\u5982Customer match lists\u4f86\u8b93Google\u63a5\u89f8\u65b0\u7528\u6236\uff0c\u9019\u6a23\u5c31\u80fd\u6709\u76f8\u8f14\u76f8\u6210\u7684\u6548\u679c\u5566\uff01<\/p>\n

2. \u8f49\u7528Smart Bidding<\/strong><\/h3>\n

\u76ee\u524d\u53ea\u6295\u653eSearch\u540cShopping\u5ee3\u544a\u7cfb\u5217\u7684\u5ee3\u544a\u5546\u6ce8\u610f\uff01\u96a8\u8457\u53ef\u89c0\u5bdf\u6578\u64da\u8b8a\u5f97\u6108\u4f86\u6108\u5c11\uff0cGoogle\u5efa\u8b70\u5c07Search\u985e\u578b\u5ee3\u544a\u7cfb\u5217\u8f49\u7528Smart bidding\uff0c\u900f\u904eGoogle AI\u5b78\u7fd2\u81ea\u52d5\u512a\u5316\u8f49\u5316\u6b21\u6578\u548c\u8f49\u5316\u50f9\u503c\uff0c\u63d0\u5347Google\u7684\u54c1\u8cea\u4fe1\u865f(Quality Signals)\uff0c\u78ba\u4fdd\u5728\u6c92\u6709\u985e\u4f3c\u76ee\u6a19\u53d7\u773e\u5ba2\u7fa4\u7684\u60c5\u6cc1\u4e0b\u90fd\u53ef\u4ee5\u63a5\u89f8\u9ad8\u50f9\u503c\u5ba2\u7fa4\uff0c\u6301\u7e8c\u63d0\u9ad8\u5ee3\u544a\u6210\u6548\u3002<\/p>\n

3. \u9078\u7528Google Analytics 4 (GA4) \u7db2\u7ad9\u53d7\u773e<\/strong><\/h3>\n

GA4\u5177\u6709\u7684\u96b1\u79c1\u529f\u80fd\u548c\u53d7\u773e\u8ffd\u8e64\u529f\u80fd\uff0c\u53ef\u9ed8\u8a8d\u5c0d\u6240\u6709\u7db2\u7ad9\u8a2a\u554f\u8005\u7684IP\u5730\u5740\u9032\u884c\u533f\u540d\u8655\u7406\uff0c\u7e7c\u800c\u78ba\u4fdd\u4f60\u5728\u96b1\u79c1\u8b8a\u5316\u548c\u7b2c\u4e09\u65b9Cookie\u79fb\u9664\u7684\u60c5\u6cc1\u4e0b\u4ea6\u80fd\u4fdd\u6301\u512a\u52e2\u3002\u8a18\u5f97\u5c07\u6240\u6709Universal Analytics\u7db2\u7ad9\u53d7\u773e\u9077\u79fb\u81f3GA4\u5566\uff01<\/p>\n

\u4ee5\u4e0a\u7b56\u7565\u90fd\u662f\u5e73\u6642\u5728Google Ads\u5f88\u5e38\u898b\u4f46\u5374\u5f88\u5bb9\u6613\u88ab\u5ffd\u7565\u7684\u529f\u80fd\uff0c\u53e6\u5916\u7576\u7136\u90fd\u4e5f\u4e0d\u5bb9\u5ffd\u8996\u7684First-party data\u5728\u7d50\u69cb\u88cf\u7684\u91cd\u8981\u6027\u3002\u5e0c\u671b\u4eca\u6b21\u5206\u4eab\u80fd\u5920\u5728Similar Audiences\u7684\u6dd8\u6c70\u4e0b\u4ea6\u53ef\u4ee5\u76e1\u91cf\u7dad\u6301\u6216\u63d0\u5347\u5ee3\u544a\u6210\u6548\uff01<\/p>","protected":false},"excerpt":{"rendered":"

If you are a Google Ads user, you may already know that Similar Audiences will no longer be available and will be completely removed on the 1st of August. Starting from May onwards, you are not able to create any Similar Audiences segments for Google Ads anymore. In fact, Similar Audiences segments have been highly […]<\/p>\n","protected":false},"author":8,"featured_media":21905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,63,82,52,81],"tags":[],"class_list":["post-21904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads","category-google-analytics","category-performance-max","category-sem","category-youtube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21904"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/21905"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}