{"id":21911,"date":"2023-07-28T23:10:15","date_gmt":"2023-07-28T15:10:15","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21911"},"modified":"2023-07-28T23:10:15","modified_gmt":"2023-07-28T15:10:15","slug":"2-strategies-to-boost-your-e-commerce-sales-with-google-ads","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/2-strategies-to-boost-your-e-commerce-sales-with-google-ads\/","title":{"rendered":"\u5229\u7528Google Ads\u63d0\u5347\u96fb\u5546\u7db2\u5e97\u92b7\u552e\u76842\u5927\u7b56\u7565"},"content":{"rendered":"<h2><strong><span style=\"text-decoration: underline;\">\u4ecb\u7d39<\/span><\/strong><\/h2>\n<h4>\u00a0<\/h4>\n<h4><strong>I. Google Ads\u5728\u589e\u52a0\u92b7\u552e\u548c\u6536\u5165\u7684\u91cd\u8981\u6027<\/strong><\/h4>\n<p>\u96a8\u8457\u73fe\u4ee3\u96fb\u5b50\u5546\u52d9\u7684\u8fc5\u901f\u767c\u5c55\uff0cGoogle Ads\u5df2\u6210\u70ba\u71df\u92b7\u7b56\u7565\u4e2d\u5ee3\u6cdb\u904b\u7528\u7684\u5de5\u5177\uff0c\u5176\u91cd\u8981\u6027\u4e5f\u56e0\u6b64\u65e5\u76ca\u589e\u52a0\uff0c\u81f4\u529b\u65bc\u63d0\u5347\u92b7\u552e\u548c\u6536\u5165\u3002\u5728Smart Insights\u7684\u4e00\u9805\u7814\u7a76\u767c\u73fe\uff0c <strong><em>58%\u7684\u7db2\u7d61\u7528\u6236<\/em><\/strong> \u6703\u5728\u6bcf\u661f\u671f\u7fd2\u6163\u6027\u9032\u884c\u7db2\u8cfc\uff0c\u5176\u6578\u64da\u8db3\u4ee5\u8b49\u660e\u4e86\u5229\u7528\u7cbe\u6e96\u7684\u95dc\u9375\u5b57\u4f86\u63d0\u9ad8ROAS\uff08\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387\uff09\u7684\u91cd\u8981\u6027\u548c\u6f5b\u529b\u3002<\/p>\n<p>\u5728\u4ed8\u8cbb\u5ee3\u544a\u65e5\u76ca\u589e\u9577\u7684\u9700\u6c42\u4e0b\u4fc3\u4f7f\u4e86Google Ads\u7e7c\u7e8c\u958b\u767c\u65b0\u7684\u529f\u80fd\u548c\u6d3b\u52d5\uff0c\u4ee5\u8fce\u5408\u76ee\u6a19\u7528\u6236\u4e0d\u65b7\u8b8a\u5316\u7684\u4f7f\u7528\u6027\u8cea\u3002\u5982\u4eca\uff0cGoogle\u4e5f\u5c07AI\u548c\u66f4\u5148\u9032\u7684\u6a5f\u5668\u5b78\u7fd2\u5de5\u5177\u878d\u5165\u5230Google Ads\u4e2d\uff0c\u8b93\u5ee3\u544a\u5546\u8f15\u9b06\u5be6\u73fe\u96fb\u5b50\u5546\u52d9\u76ee\u6a19\u3002\u56e0\u6b64\uff0c\u9664\u4e86Search\u3001Display\u548cVideo\u7b49\u6700\u5e38\u898b\u7684\u5ee3\u544a\u7cfb\u5217\u4e4b\u5916\uff0cPerformance Max\u4e5f\u662f\u4f7f\u7528AI\u5de5\u5177\u9032\u884c\u81ea\u52d5\u51fa\u50f9\u548c\u512a\u5316\u7684\u65b0\u8208\u5ee3\u544a\u7cfb\u5217\u4e4b\u4e00\u3002<\/p>\n<h4><strong>II. \u884c\u92b7\u4eba\u5fc5\u6709\u884c\u92b7\u6f0f\u6597\uff08Marketing Funnel\uff09\u601d\u7dad<\/strong><\/h4>\n<p>\u5982\u679c\u4f60\u60f3\u5efa\u7acb\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u9996\u5148\u8981\u77e5\u9053Marketing funnel\u5728\u63d0\u5347\u92b7\u552e\u984d\u7684\u91cd\u8981\u6027\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u6b63\u78ba\u5730\u63cf\u8ff0\u9867\u5ba2\u5982\u4f55\u5f9e\u6f5b\u5728\u5ba2\u6236\u6210\u70ba\u9867\u5ba2\u7684\u65c5\u7a0b\u3002<\/p>\n<p class=\"translation-block\">Marketing funnel\u4e3b\u8981\u5206\u62103\u500b\u968e\u6bb5\uff0c\u5206\u5225\u662f\u6700\u95ca\u7684\u9802\u5c64\uff08Top funnel\uff09\u3001\u4e2d\u5c64\uff08Middle funnel\uff09\u53ca\u5e95\u5c64\uff08Bottom funnel\uff09\u3002\u6700\u95ca\u7684\u9802\u5c64\u90e8\u5206\u4ee3\u8868\u8457\u5e02\u5834\u4e0a\u6700\u5927\u591a\u6578\u7684\u6d88\u8cbb\u8005\uff0c\u4e26\u9084\u662f\u8655\u65bc\u767c\u73fe\u54c1\u724c\u7684\u968e\u6bb5\uff0c\u800c\u4e2d\u5c64\u5247\u4ee3\u8868\u6d88\u8cbb\u8005\u5df2\u4e86\u89e3\u4f60\u7684\u7522\u54c1\u53ca\u6b63\u8003\u616e\u8cfc\u8cb7\u3002\u6700\u5e95\u5c64\u4e5f\u4ee3\u8868\u6700\u5f8c\u4e00\u6b65\uff0c\u5373\u8868\u793a\u6d88\u8cbb\u8005\u5df2\u5b8c\u6210\u8cfc\u8cb7\u7522\u54c1\u52d5\u4f5c\uff0c\u6210\u529f\u70ba\u4f60\u7684\u751f\u610f\u5e36\u4f86\u4e86\u92b7\u552e\uff01<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/gameofwp.com\/kickads2025\/wp-content\/uploads\/2023\/10\/2-Strategies-to-Boost-Your-E-Commerce-Sales-with-Google-Ads_V2-04.png\" \/><\/p>\n<p>\u884c\u92b7\u6f0f\u6597\u601d\u7dad\u5c0d\u65bc\u5ee3\u544a\u5546\u4f86\u8aaa\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u80fd\u5920\u8b93\u5ee3\u544a\u5546\u4e86\u89e3\u6574\u500b\u5ba2\u6236\u65c5\u7a0b\uff0c\u5373\u5f9e\u8a8d\u77e5\u5230\u8f49\u63db\u53bb\u66f4\u597d\u5730\u898f\u5283\u71df\u92b7\u7b56\u7565\u3002\u6700\u4e3b\u8981\uff0c\u5b83\u9084\u53ef\u4ee5\u6839\u64da\u53d7\u773e\u5728\u6e20\u9053\u4e2d\u7684\u4f4d\u7f6e\u66f4\u6e96\u78ba\u5730\u5be6\u73fe\u53d7\u773e\u7d30\u5206\u548c\u91cf\u8eab\u8a02\u88fd\u7684\u6d88\u606f\u50b3\u905e\u3002\u900f\u904e\u9867\u53ca\u6bcf\u500b\u968e\u6bb5\u7684\u7279\u5b9a\u9700\u6c42\u548c\u8208\u8da3\uff0c\u8f49\u63db\u7387\u548c\u6574\u9ad4\u696d\u52d9\u589e\u9577\u7684\u6a5f\u6703\u53ef\u5927\u5927\u63d0\u5347\uff01<\/p>\n<p>Google Ads\u63d0\u4f9b\u5404\u7a2e\u6709\u8457\u7368\u7279\u529f\u80fd\u4e14\u9069\u7528\u65bc\u4e0d\u540c\u884c\u92b7Funnel\u968e\u6bb5\u7684\u5ee3\u544a\u7cfb\u5217\u985e\u578b\u3002Display\u5ee3\u544a\u548cVideo\u5ee3\u544a\u7cfb\u5217\u4e3b\u8981\u7528\u65bc\u63d0\u9ad8\u8a8d\u77e5\u5ea6\u548c\u63a8\u52d5\u53c3\u8207\u5ea6\uff0c\u800cSearch\u3001Shopping\u3001Discovery\u548cPerformance Max\u5ee3\u544a\u7cfb\u5217\u65e8\u5728\u66f4\u5c08\u6ce8\u5730\u63d0\u9ad8\u8f49\u63db\u7387\u548c\u9054\u5230\u6700\u9ad8\u6210\u6548\u3002<\/p>\n<h4><strong>III. \u672c\u6587\u7684\u76ee\u7684<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Marketing funnel\u80fd\u5e6b\u52a9\u5ee3\u544a\u5546\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u6d88\u8cbb\u8005\u65c5\u7a0b\u53ca\u6d88\u8cbb\u884c\u70ba\uff0c\u5f9e\u800c\u9078\u64c7\u6700\u5408\u9069\u7684Google\u5ee3\u544a\u7b56\u7565\u4f86\u6709\u6548\u5730\u63d0\u9ad8\u71df\u92b7\u6536\u5165\u3002\u5177\u9ad4\u4f86\u8aac\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u4e86\u89e3\u53ca\u5206\u6790\u6bcf\u7a2e\u5ee3\u544a\u7cfb\u5217\u5c0d\u65bc\u4e0d\u540c\u968e\u6bb5\u7684Marketing funnel\u7684\u71df\u92b7\u6210\u6548\u3002<\/span><\/p>\n<h2><strong><span style=\"text-decoration: underline;\">Google\u5ee3\u544a\u7cfb\u5217\u7a2e\u985e\u5728Top Funnel\u7684\u91cd\u8981\u6027\uff1a\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u8207\u4e92\u52d5\u6027<\/span><\/strong><\/h2>\n<h4><strong>A. Display \u5ee3\u544a<\/strong><\/h4>\n<p>\u9019\u662f\u4e00\u7a2e\u63a8\u9001\u71df\u92b7\u7b56\u7565\uff0c\u8b93\u5ee3\u544a\u5546\u7a4d\u6975\u5730\u5c07\u5176\u7522\u54c1\u63a8\u92b7\u7d66\u6f5b\u5728\u5ba2\u6236\u3002\u63db\u53e5\u8a71\u8aac\uff0c\u8207\u5176\u5ee3\u544a\u5546\u88ab\u52d5\u5730\u7b49\u5f85\u9867\u5ba2\u767c\u73fe\u4f60\u7684\u54c1\u724c\uff0c\u4e0d\u5982\u76f4\u63a5\u5c07\u5ee3\u544a\u5c55\u793a\u5728\u53d7\u773e\u9762\u524d\uff0c\u9019\u6a23\u5c31\u80fd\u5920\u6709\u6548\u5730\u5438\u5f15\u53d7\u773e\u7684\u6ce8\u610f\u529b\u4e86\uff01<strong><br \/><\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2YJXKG3HT6bcYGrvaBEXqTXiZSX4iojqe3E6QsS3gSbo0Y07BXK7vEKwxaDIMMASsjBiDqiQ6sPXIAsb1TC5uog6baDNVGCsLQbjtjKflupXb2DT1t9zS_8nzvrIm4mIpBnfxiiYkrDcUKof7ANvcgo\" \/><\/p>\n<p>\u5728\u6625\u5b63\u5927\u6e1b\u50f9\u63a8\u51fa\u7684\u9996\u5169\u5929\uff0c\u6211\u5011\u5c0720%\u7684\u9810\u7b97\u96c6\u4e2d\u65bcDisplay\u5ee3\u544a\uff0c\u76ee\u7684\u662f\u70ba\u4e86\u63d0\u9ad8\u4eba\u5011\u5c0d\u9019\u9805\u7279\u50f9\u6d3b\u52d5\u7684\u610f\u8b58\uff0c\u5f9e\u800c\u9054\u5230\u6709\u6548\u7684\u5ba3\u50b3\u6548\u679c\u3002\u96a8\u8457\u6d41\u91cf\u7684\u589e\u9577\uff0c\u8f49\u63db\u7387\u4e5f\u958b\u59cb\u5927\u5e45\u5ea6\u63d0\u5347\uff01<\/p>\n<h4><strong>B. Video \u5ee3\u544a<\/strong><\/h4>\n<p>\u8207\u54c1\u724c\u77e5\u540d\u5ea6\u76ee\u6a19\u5bc6\u5207\u76f8\u95dc\u3002\u591a\u5e74\u4f86\uff0cVideo\u5ee3\u544a\u5df2\u9010\u6f38\u8b8a\u5f97\u66f4\u52a0\u7684\u7d9c\u5408\u5316\u53ca\u76ee\u6a19\u5c0e\u5411\u3002\u5176\u4e2d\u4e0d\u53ea\u662f\u95dc\u65bc\u5ee3\u544a\u683c\u5f0f\uff08\u53ef\u7565\u904e\u5f0f\u63d2\u64ad\u3001\u4e0d\u53ef\u7565\u904e\u5f0f\u63d2\u64ad\u3001\u9593\u5834\u5ee3\u544a\u7b49\u7b49\uff09\u7684\u6295\u653e\u6a21\u5f0f\uff0c\u4ea6\u95dc\u4fc2\u5230\u63d0\u5347\u591a\u6a23\u5316\u76ee\u6a19\u53ca\u76ee\u7684\u7684\u9700\u6c42\u3002\u5c0d\u65bc\u5e0c\u671b\u7372\u5f97\u66f4\u591a\u66dd\u5149\u548c\u8a2a\u5ba2\u6578\u64da\u7684\u5ee3\u544a\u5546\u4f86\u8aac\uff0c\u63a1\u7528Video reach\u5ee3\u544a\u5c31\u6700\u9069\u5408\u4e0d\u904e\u4e86\uff01<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/gameofwp.com\/kickads2025\/wp-content\/uploads\/2023\/10\/2-Strategies-to-Boost-Your-E-Commerce-Sales-with-Google-Ads_V2-07.png\" \/><\/p>\n<h4>\u00a0<\/h4>\n<h4><strong>\u512a\u5316\u5efa\u8b70<\/strong><\/h4>\n<h5><strong>1. Display \u5ee3\u544a\uff1a<\/strong><\/h5>\n<p>i. \u7d93\u5e38\u89c0\u5bdf\u548c\u8a55\u4f30\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff08\u5efa\u8b70\u6392\u9664\u6e38\u6232\u548c\u6f2b\u756b\u7db2\u7ad9\uff09<br \/>ii. \u6392\u9664\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f\u985e\u5225\u4ee5\u907f\u514d\u6536\u7a6b\u4f4e\u8cea\u6d41\u91cf<\/p>\n<h2><span style=\"text-decoration: underline;\"><strong>Bottom Funnel\u7b56\u7565\u7684\u529b\u91cf\uff1a\u5f9e\u9ede\u64ca\u5230\u9867\u5ba2<\/strong><\/span><\/h2>\n<h4><strong>A. Search \u5ee3\u544a<\/strong><\/h4>\n<p>\u7576\u53d7\u773e\u5c0d\u4f60\u7684\u54c1\u724c\u548c\u7522\u54c1\u5df2\u6709\u6240\u4e86\u89e3\u6642\uff0c\u9019\u5c31\u662f\u4f7f\u7528Search\u5ee3\u544a\u63a5\u89f8\u6b63\u7a4d\u6975\u641c\u5c0b\u54c1\u724c\u5185\u5bb9\u53d7\u773e\u7684\u5927\u597d\u6a5f\u6703\uff01\u4f46\u662f\u5ee3\u544a\u5546\u8981\u5982\u4f55\u78ba\u4fdd\u5728\u641c\u5c0b\u7d50\u679c\u7684\u773e\u591a\u5ee3\u544a\u4e2d\u7a81\u570d\u800c\u51fa\u5462\uff1f\u9996\u5148\uff0c\u6839\u64da\u8abf\u67e5\u986f\u793a\uff0c80%\u7684\u53d7\u773e\u53ea\u95b2\u8b80\u5ee3\u544a\u6a19\u984c\uff0c\u6240\u4ee5\u5ee3\u544a\u6a19\u984c\u4e00\u548c\u6a19\u984c\u4e8c\u88cf\u9700\u5305\u542b\u6709\u5438\u5f15\u529b\u7684\u7368\u7279\u92b7\u552e\u9ede\uff0c\u7a31\u4e4b\u7232USP\uff0c\u4ee5\u5438\u5f15\u53d7\u773e\u6ce8\u610f\u529b\u548c\u8208\u8da3\u53bb\u9ede\u64ca\u9032\u5165\u5ee3\u544a\u9801\u9762\u3002\u53e6\u5916\uff0c\u7121\u8ad6\u662f\u5c0d\u65bc\u53d7\u773e\u6216\u5ee3\u544a\u8cea\u91cf\u7684\u8003\u91cf\u800c\u8a00\uff0c\u5c07\u95dc\u9375\u5b57\u7d0d\u5165\u5ee3\u544a\u6587\u6848\u4e2d\u53ef\u4ee5\u5927\u5927\u63d0\u5347\u6574\u9ad4\u5ee3\u544a\u6210\u6548\u3002\u7e3d\u7684\u4f86\u8aac\uff0c\u6b64\u7b56\u7565\u53ef\u4ee5\u6709\u6548\u5730\u628a\u66f4\u591a\u9ad8\u8cea\u91cf\u7684\u9ede\u64ca\u8b8a\u6210\u8f49\u63db\u3002<\/p>\n<h4><strong>B. Shopping \u5ee3\u544a<\/strong><\/h4>\n<p>\u6108\u4f86\u6108\u591a\u7684\u5ee3\u544a\u5546\u5c07\u66f4\u591a\u7684\u71df\u92b7\u9810\u7b97\u5206\u914d\u7d66Google\u8cfc\u7269\u5ee3\u544a\uff01\u7528\u6236\u6703\u88ab\u76f4\u63a5\u5e36\u5230\u8a72\u7522\u54c1\u7684\u9801\u9762\uff0c\u800c\u4e26\u975e\u5e97\u8216\u7684\u4e3b\u9801\uff0c\u9019\u6a23\u6709\u52a9\u7e2e\u77ed\u6d88\u8cbb\u8005\u8cfc\u8cb7\u904e\u7a0b\u53ca\u4fdd\u6301\u8cfc\u7269\u617e\uff0c\u5f9e\u800c\u63d0\u9ad8\u8f49\u63db\u7387\uff0c\u70ba\u7db2\u4e0a\u5e97\u8216\u92b7\u552e\u5e36\u4f86\u597d\u8655\u3002\u6839\u64daShift4Shop\u6587\u7ae0\u88cf\u7684\u4e00\u9805\u8abf\u67e5\u7d50\u679c\u986f\u793a\uff0cShopping\u5ee3\u544a\u6240\u5e36\u4f86\u7684\u8f49\u63db\u7387\u548cROAS\u7686\u63d0\u5347\u4e8626%\uff0c\u4ee3\u8868\u8457Leads\u7684\u8cea\u91cf\u4e5f\u8b8a\u5f97\u66f4\u597d\u4e86\u3002\u5efa\u7acbShopping Ads\u7684\u65b9\u6cd5\u975e\u5e38\u7c21\u55ae\uff0c\u5ee3\u544a\u5546\u53ea\u9700\u6ce8\u518a\u4e00\u500bGoogle Merchant Center\uff08GMC\uff09\u8cec\u6236\u4e26\u4e0a\u50b3Product feed\u5373\u53ef\uff01<\/p>\n<h4><strong>C. Discovery \u5ee3\u544a\uff08\u4f7f\u7528\u7522\u54c1\u8cc7\u8a0a\u63d0\u4f9b\u5c55\u793a\u7522\u54c1\uff09<\/strong><\/h4>\n<p>\u9019\u662f\u5c07Discovery\u5ee3\u544a\u8207\u7522\u54c1\u76ee\u9304\u7d50\u5408\u7684\u65b0\u5ee3\u544a\u7cfb\u5217\uff0c\u4ee5\u512a\u5316\u92b7\u552e\u70ba\u5ee3\u544a\u76ee\u6a19\uff0c\u8b93\u5ee3\u544a\u5546\u5728\u9069\u7576\u7684\u6642\u6bb5\u81ea\u52d5\u5411\u5408\u9069\u7684\u7528\u6236\u5ba3\u50b3\u5408\u9069\u7684\u7522\u54c1\u3002\u6839\u64daGoogle\u7814\u7a76\u986f\u793a\uff0c\u900f\u904e\u642d\u914d\u7522\u54c1\u8cc7\u8a0a\u5728Discovery\u5ee3\u544a\u4e2d\uff0c\u8f49\u63db\u6b21\u6578\u5e73\u5747\u63d0\u534745%\uff0c\u800c\u6bcf\u6b21\u8f49\u63db\u6210\u672c\u4e5f\u4e0b\u964d\u4e8635%\u3002\u5f9e\u6b64\u8cec\u6236\uff0c\u6211\u5011\u53ef\u4ee5\u770b\u5230Discovery\u5ee3\u544a\u5728\u642d\u914d\u4f7f\u7528\u7522\u54c1\u76ee\u9304\u540e\uff0c\u9ede\u64ca\u7387\u6bd4\u672a\u642d\u914d\u4f7f\u7528\u7522\u54c1\u76ee\u9304\u524d\u9ad8\u51fa6\u500d\uff01<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/92Ll37Qes2Tt7mrxcWD_72oJWgy9lAIMTtcIQ7CusFtJBKZqB_l1eE444Fx0StJDK2ICOZ97QFbIqDYKh9_pXYBMESW9HPsheEpFEL_ZoVUU2iL9_EVWwQ73vY0hDuLBzm7gbzG3BXhxAYbuPA9bjKw\" \/><\/p>\n<h4><strong>D. Performance Max Campaign \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217<\/strong><\/h4>\n<p>Google\u6700\u65b0\u4f7f\u7528\u8f49\u63db\u9a45\u52d5\u578b\u5ee3\u544a\u70ba\u76ee\u6a19\u7684\u5ee3\u544a\u7cfb\u5217\uff0c\u5229\u7528\u6a5f\u5668\u5b78\u7fd2\u70ba\u5ee3\u544a\u7cfb\u5217\u81ea\u52d5\u51fa\u50f9\u53ca\u9032\u884c\u512a\u5316\u4ee5\u5145\u5206\u5be6\u73fe\u66f4\u591a\u92b7\u552e\u76ee\u6a19\u3002\u6839\u64da\u6211\u5011\u5728\u6b64\u8cec\u6236\u7684\u7d93\u9a57\u6240\u767c\u73fe\uff0cPerformance Max\u5ee3\u544a\u53ea\u82b1\u4e86HK$10,809.18\uff0c\u537b\u6bd4Search\u5ee3\u544a\u5e36\u4f86\u4e86\u66f4\u591a\u7684\u8f49\u63db\uff0c\u800c\u6bcf\u6b21\u8f49\u63db\u6210\u672c\u4e5f\u6bd4Search\u5ee3\u544a\u4f4e\u4e86\u5169\u500d\uff01\u5982\u679c\u4f60\u6709\u8208\u8da3\u4e86\u89e3\u66f4\u591aPerformance Max\u5ee3\u544a\u76f8\u95dc\u7684\u8cc7\u8a0a\uff0c\u6b61\u8fce\u524d\u5f80\u95b2\u8b80 <a href=\"https:\/\/www.kickads.co\/zh\/performance-max-campaign-boost-your-google-ads-with-ease\/\">\u6b64\u6587<\/a> \u4ee5\u4e86\u89e3\u66f4\u591a\u8a73\u60c5\uff01<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/SuWQchkRiPc7rs95T46SRyd2ccNShQoHpH8q7CgngmRJl2aZmiVrCBHQLl1_mJvv8pxS-FKqhDOHVfxOgjPv234XMsbnBnCC57sZTxIC0kl649R5MydZhXolKKjqxanFOLcuh7e-1qiZvqk54qGaXag\" \/><\/p>\n<h4><img decoding=\"async\" src=\"https:\/\/gameofwp.com\/kickads2025\/wp-content\/uploads\/2023\/10\/2-Strategies-to-Boost-Your-E-Commerce-Sales-with-Google-Ads_V2-08.png\" \/><\/h4>\n<h4>\u00a0<\/h4>\n<h4><strong>\u512a\u5316\u5efa\u8b70<\/strong><\/h4>\n<h4><strong>1. Search \u548c Shopping \u5ee3\u544a<\/strong><\/h4>\n<p>i. \u5b9a\u6642\u67e5\u770b\u95dc\u9375\u5b57\u7684\u8868\u73fe\u3002\u4f8b\u5982\u4ee5\u4e0b\u95dc\u9375\u5b57\u5728\u904e\u53bb\u76843\u500b\u6708\u5167\u6c92\u6709\u7372\u5f97\u4efb\u4f55\u8f49\u5316\uff0c\u8b49\u660e\u5b83\u8207\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u4e0d\u5927\uff0c\u6240\u4ee5\u66ab\u505c\u5b83\u4e0d\u5931\u70ba\u7bc0\u7701\u6210\u672c\u7684\u660e\u667a\u6c7a\u5b9a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/vsWMPfMpLvb2R5lhHGKVEkWYrPQ4M8iPqv-750yGoXyVB1Gp2bs-Q5mnI2ToKN6SjJqroBrokRzgnx5G_GuuYbAJ1ybaA4EWwkcZUI9H3NlxhWROZ4Zo7yb_rAeMJLLcFfuTRokkYi0Voi8fCLbaCTY\" \/><\/p>\n<p>ii. \u6392\u9664\u4e0d\u76f8\u95dc\u6216\u986f\u793a\u8cfc\u8cb7\u610f\u6b32\u4f4e\u7684\u641c\u7d22\u67e5\u8a62\uff0c\u4ee5\u78ba\u4fdd\u9810\u7b97\u80fd\u66f4\u6709\u6548\u5730\u767c\u63ee\u6700\u5927\u6548\u76ca\u3002<br \/>iii. \u6839\u64da\u7bc0\u65e5\u6216\u5b63\u7bc0\u6027\u76f8\u95dc\u7684\u4fc3\u92b7\u6d3b\u52d5\u4fe1\u606f\u4f86\u5b9a\u671f\u66f4\u65b0\u5ee3\u544a\u6587\u6848\u548c\u8457\u9678\u9801\u3002<\/p>\n<h4><strong>2. Discovery \u5ee3\u544a<\/strong><\/h4>\n<p>i. \u66f4\u65b0\u76ee\u6a19\u53d7\u773e\u4e26\u555f\u7528\u512a\u5316\u5ee3\u544a\u5b9a\u4f4d\u529f\u80fd\uff08Optimized Targeting\uff09\uff0c\u8b93Google\u64f4\u5927\u76ee\u6a19\u53d7\u773e\u8986\u84cb\u7bc4\u570d\u4e26\u5c0b\u627e\u76f8\u95dc\u7684\u65b0\u76ee\u6a19\u53d7\u773e\u3002<br \/>ii. \u5b9a\u671f\u66f4\u65b0\u4e0d\u540c\u4fc3\u92b7\u6d3b\u52d5\u548c\u65b0\u7522\u54c1\u7684\u5ee3\u544a\u7d20\u6750\u548c\u6587\u6848\uff0c\u7562\u7adf\u518d\u597d\u7684\u5ee3\u544a\u7d20\u6750\u4e5f\u6703\u6709\u4ee4\u4eba\u53ad\u7169\u7684\u4e00\u5929\uff0c\u6240\u4ee5\u70ba\u5ee3\u544a\u589e\u52a0\u65b0\u9bae\u611f\u7684\u540c\u6642\u4e5f\u6709\u52a9\u65bc\u63d0\u9ad8\u6574\u9ad4\u9ede\u64ca\u7387\u3002<\/p>\n<h4><strong>\u6848\u4f8b\u7814\u7a76:<\/strong><\/h4>\n<p><strong>\u6c92\u6709 Display \/ Video \u5ee3\u544a\u7cfb\u5217<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/q3gLuL4h9d8LtHJmgcDz6lOmOLjsGSpBLRilW9FUGJKz5UY8xb3CY_7FuTi2o09Ewy923blIUX4PIjlS0mDn4cuZ9oVoN4qz7WJ4H-sb74Fj5-LXSQHRh5y6s8oNrhCcY9W4vNwLQaEgJs6dQjDCnWI\" \/><\/p>\n<p><strong>\u642d\u914d\u4f7f\u7528 Display \/ Video \u5ee3\u544a\u7cfb\u5217<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/h-k63jEA7YofpmWvMqAPfL4dm_ZiEtCJmwDLikPL1t_nuS68QwybxcJrzo3oaRqN92U_JF9jgb9ZIIigBmKeOg9ANAhe4YExfMuV_4QmJVr2HMRZURYZGF07LepjetJbzrSbUGYS1QBxeHvqoSIHkkI\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7576Search\u3001Shopping\u3001Discovery\u53caPerformance Max\u5ee3\u544a\u7cfb\u5217\u540c\u6642\u8207Display\u53caVideo\u5ee3\u544a\u7cfb\u5217\u6295\u653e\u6642\uff0c\u8f49\u63db\u7387\u589e\u52a0\u4e8680%\u3002<\/span><\/p>\n<p>\u9ede\u64ca\u6b64 <a href=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2023\/07\/Fact-Sheet_English.pdf\">\u6458\u8981\u8868<\/a> \u4ee5\u7372\u53d6\u5feb\u901f\u6458\u8981\u6982\u8ff0\uff01<\/p>\n<h2><strong><span style=\"text-decoration: underline;\">\u7e3d\u7d50<\/span><\/strong><\/h2>\n<p>\u7e3d\u62ec\u800c\u8a00\uff0c\u900f\u904e\u5229\u7528\u4e0d\u540c\u7684\u5ee3\u544a\u7cfb\u5217\u4f86\u5c0d\u61c9\u4e0d\u540c\u7684Funnel\u968e\u6bb5\uff0c\u5ee3\u544a\u5546\u53ef\u78ba\u4fdd\u6f5b\u5728\u5ba2\u6236\u9806\u5229\u5730\u9032\u884c\u6bcf\u500b\u968e\u6bb5\u7684\u8f49\u63db\u3002Display\u548cVideo\u5ee3\u544a\u7cfb\u5217\u80fd\u6709\u6548\u5730\u63d0\u9ad8Upper funnel\u76ee\u6a19\u53d7\u773e\u7684\u8a8d\u77e5\u5ea6\u548c\u53c3\u8207\u5ea6\uff0c\u78ba\u4fdd\u76ee\u6a19\u53d7\u773e\u5c0d\u6211\u5011\u7684\u54c1\u724c\u548c\u7522\u54c1\u6709\u826f\u597d\u7684\u66dd\u5149\u548c\u4e86\u89e3\u3002\u53e6\u5916\uff0c\u70ba\u4e86\u589e\u52a0\u8f49\u63db\uff0cSearch\u3001Shopping\u3001Discovery\u548cPerformance Max\u5ee3\u544a\u7cfb\u5217\u6703\u662f\u66f4\u6709\u6548\u7684\u7b56\u7565\u548c\u5de5\u5177\u3002<\/p>\n<p>\u6839\u64daSmart Insights\u7684\u6587\u7ae0\u986f\u793a\uff0c\u624b\u6a5f\u8cfc\u7269\u73fe\u8655\u65bc\u4e00\u500b\u4e0d\u65b7\u589e\u9577\u7684\u8da8\u52e2\uff0c\u4f54\u64da\u8457\u5e02\u5834\u4efd\u984d\u768460%\uff0c\u800c\u53ea\u670939%\u7684\u641c\u5c0b\u662f\u5728\u96fb\u8166\u9032\u884c\uff0c\u662f\u5ee3\u544a\u5546\u4e0d\u5bb9\u5ffd\u8996\u7684\u8da8\u52e2\u3002\u56e0\u6b64\uff0c\u6211\u5011\u5efa\u8b70\u5ee3\u544a\u5546\u5b9a\u6642\u7559\u610f\u53ca\u67e5\u770b\u624b\u6a5f\u8a2d\u5099\u7684\u6027\u80fd\u8868\u73fe\uff0c\u4f8b\u5982\u9ede\u64ca\u7387\uff0c\u8f49\u63db\u7387\u7b49\u7b49\u4f86\u9032\u884c\u512a\u5316\u3002\u53e6\u5916\u503c\u5f97\u95dc\u6ce8\u7684\u662f\uff0c\u9664\u4e86\u512a\u5316\u76f8\u61c9\u7684Device\u7af6\u50f9\u4e4b\u5916\uff0c\u5ee3\u544a\u5546\u4e5f\u53ef\u78ba\u4fdd\u5ee3\u544a\u6587\u6848\u53ca\u8457\u9678\u9801\u7686\u9069\u7528\u65bc\u624b\u6a5f\u8a2d\u5099\uff0c\u9054\u5230\u6700\u597d\u7684\u5ee3\u544a\u6210\u6548\uff01<\/p>\n<p><!--more--><\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction \u00a0 Google Ads for Sales &amp; Revenue Google Ads is increasingly significant and widely practiced in today\u2019s e-commerce strategy to increase sales and revenue. According to a study by Smart Insights, it was found that 58% of internet users make online purchases of products and services once a week, proving the potential of the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,63,82,52,81],"tags":[],"class_list":["post-21911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads","category-google-analytics","category-performance-max","category-sem","category-youtube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21911"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/22024"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}