{"id":21939,"date":"2023-08-08T21:12:57","date_gmt":"2023-08-08T13:12:57","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21939"},"modified":"2023-08-08T21:12:57","modified_gmt":"2023-08-08T13:12:57","slug":"conversions-are-lesser-in-ga4-and-here-are-the-reasons-why","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/conversions-are-lesser-in-ga4-and-here-are-the-reasons-why\/","title":{"rendered":"GA4\u3001UA\u548cGoogle Ads\u4e4b\u9593\u7684\u8f49\u63db\u5dee\u7570\u5f88\u5927\uff1f\u8d85\u8a73\u89e3\u53ca\u61c9\u5c0d\u65b9\u6848"},"content":{"rendered":"

\u81ea\u5f9e\u57282023\u5e747\u6708\u63db\u7528\u4e86Google Analytics 4 (GA4)\u4e4b\u5f8c\uff0c\u4f60\u662f\u5426\u6709\u767c\u73feGA4\u8f49\u63db\u6b21\u6578\u8207Universal Analytics (UA)\u7684\u8f49\u63db\u6b21\u6578\u76f8\u6bd4\u4f86\u8aaa\u8f03\u5c11\uff1f\u96a8\u8457GA4\u53d6\u4ee3\u4e86\u88ab\u5ee3\u6cdb\u4f7f\u7528\u7684UA\uff0c\u64da\u8aaaGA4\u80fd\u5920\u5e36\u4f86\u4e00\u7cfb\u5217\u5148\u9032\u529f\u80fd\u548c\u5347\u7d1a\u7684\u8ffd\u8e2a\u80fd\u529b\uff0c\u4ee5\u5e6b\u52a9\u4f01\u696d\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5176\u5728\u7dda\u8868\u73fe\uff0c\u5c24\u5176\u662f\u8f49\u63db\u60c5\u6cc1\u3002 \u4f46\u70ba\u4ec0\u9ebcGA4\u3001UA\u548cGoogle Ads\u4e0a\u7684\u6578\u64da\u4e0d\u4e00\u81f4\u5462\uff1f\u9019\u500b\u88ab\u8a8d\u70ba\u662f\u5206\u6790\u6280\u8853\u7684\u5347\u7d1a\u7248\u672c\u7684\u5e73\u53f0\u537b\u7d66\u8a31\u591a\u5ee3\u544a\u5546\u5e36\u4f86\u4e86Conversion\u6578\u64da\u4e0d\u4e00\u81f4\u7684\u554f\u984c\u3002\u4e00\u4f4d\u5ee3\u544a\u4e3b\u4e5f\u6307\u51fa\uff0c\u4ed6\u5011\u5e33\u6236\u88cf\u7684\u67d0\u4e9b\u4e8b\u4ef6\u5728GA4\u51fa\u73fe\u4e86\u9ad8\u905450%\u7684\u4e0b\u964d\uff0c\u5305\u62ec\u96fb\u5b50\u5546\u52d9Conversion\u3002\u4f46\u662f\uff0c\u5373\u4f7f\u6240\u6709\u8a2d\u5b9a\u90fd\u7d93\u904e\u4e86\u5fb9\u5e95\u7684\u6e2c\u8a66\u548c\u9a57\u8b49\uff0c\u6578\u64da\u5dee\u7570\u7684\u554f\u984c\u4f9d\u7136\u5b58\u5728\u3002<\/span><\/p>\n

<\/h4>\n

\u56e0\u6b64\uff0c\u6211\u5011\u5c07\u901a\u904e\u672c\u6587\u6982\u8ff0UA\u548cGA4\u4e4b\u9593\u7684\u8f49\u5316\u6578\u64da\u5dee\u7570\u554f\u984c\uff0c\u4e26\u8a0e\u8ad6\u9020\u6210\u5dee\u7570\u7684\u4e00\u4e9b\u5e38\u898b\u539f\u56e0\u3002\u6211\u5011\u9084\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3GA\u548cGoogle Ads\u4e4b\u9593\u7684\u6578\u64da\u5dee\u7570\u3002<\/span><\/p>\n

\u4ee5\u6b64\u5e33\u6236\u70ba\u4f8b\uff0c\u5728GA4\u4e2d\uff0cPurchase\u8f49\u63db\u6b21\u6578\u70ba193\uff0c\u800cUA Purchase\u8f49\u63db\u6b21\u6578\u5247\u70ba106\u3002\u4f46\u662f\uff0c\u5728\u5c07Purchase\u8f49\u63db\u76ee\u6a19\u5c0e\u5165Google Ads\u5f8c\uff0c\u5118\u7ba1\u8f49\u5316\u8a2d\u7f6e\u76f8\u540c\uff0cUA\u7684\u8f49\u63db\u6b21\u6578 (90.36) \u660e\u986f\u6bd4GA4 (9.4) \u8981\u591a\u5f97\u591a\uff0c\u662f\u4e00\u500b\u975e\u5e38\u5de8\u5927\u7684\u5dee\u7570\uff01 \u6839\u64daGoogle\u7684\u89e3\u91cb\uff0c\u7531\u65bcGA4\u5c0d\u7db2\u9801\u6578\u64da\u7684\u6e2c\u91cf\u65b9\u5f0f\u4e0d\u540c\u65bcUA\uff0c\u6240\u4ee5\u9019\u5c0f\u90e8\u5206\u7684\u5dee\u7570\u662f\u7121\u6cd5\u907f\u514d\u7684\u3002\u5728\u67d0\u7a2e\u7a0b\u5ea6\u4e0a\uff0cGA4\u53ef\u80fd\u662f\u5c0d\u7684\uff0c\u4f46\u7531\u4e8e\u9019\u500b\u5e33\u6236\u7684\u6578\u64da\u5dee\u7570\u5982\u6b64\u7684\u4e0d\u5207\u5be6\u969b\uff0c\u5c0e\u81f4Google\u4e5f\u7121\u6cd5\u63d0\u4f9b\u6709\u6548\u7684\u539f\u56e0\u548c\u89e3\u6c7a\u65b9\u6848\u3002<\/span><\/p>\n

\u5ee3\u544a\u65e5\u671f\u7bc4\u570d\uff1a7\u67081\u65e5\u81f37\u670814\u65e5<\/b><\/p>\n

<\/h4>\n

\u9664\u6b64\u4e4b\u5916\uff0c\u8a31\u591a\u5ee3\u544a\u5546\uff0c\u5c24\u5176\u662f\u96fb\u5b50\u5546\u52d9\u5ee3\u544a\u5546\uff0c\u4e5f\u9762\u81e8\u8457\u76f8\u540c\u7684\u554f\u984c\u3002\u5404\u7a2e\u7dda\u4e0a\u8ad6\u58c7\u548c\u8a0e\u8ad6\u5340\u4e5f\u6307\u51fa\u4e86\u985e\u4f3c\u7684\u554f\u984c\uff0c\u4e26\u63d0\u51fa\u4e86\u8a31\u591a\u6709\u53ef\u80fd\u9020\u6210\u9019\u554f\u984c\u7684\u539f\u56e0\u548c\u5176\u89e3\u6c7a\u65b9\u6848\uff0c\u4f46\u540c\u6642\u4ea6\u5b58\u5728\u8457\u8a31\u591a\u672a\u77e5\u6578\u3002\u7531\u65bcGA support team\u7684\u8cc7\u6e90\u6709\u9650\uff0c\u6240\u4ee5\u7121\u6cd5\u63d0\u4f9b\u9032\u4e00\u6b65\u7684\u6307\u5c0e\u6216\u78ba\u5207\u7684\u89e3\u6c7a\u65b9\u6848\u4f86\u89e3\u6c7a\u6b64\u554f\u984c\u3002\u7e3d\u62ec\u800c\u8a00\uff0c\u5927\u5bb6\u4ecd\u7136\u8655\u65bc\u4e00\u500b\u5b78\u7fd2\u548c\u9069\u61c9\u6b64\u65b0\u7684Analytics model\u548c\u7cfb\u7d71\u7684\u968e\u6bb5\u3002<\/span><\/p>\n

\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\uff0c\u7528\u8457\u76f8\u540c\u7684\u8f49\u63db\u4e8b\u4ef6\u8a2d\u5b9a\uff0cUA\u548cGA4\u4e4b\u9593\u7684\u8f49\u63db\u6578\u91cf\u537b\u53ef\u80fd\u975e\u5e38\u63a5\u8fd1\u3002\u96d6\u7136\u5982\u6b64\uff0c\u4f46\u5728\u9019\u60c5\u6cc1\u4e0b\u4ecd\u7136\u5f88\u96e3\u53bb\u6bd4\u8f03\u8f49\u63db\u6578\u91cf\u3002<\/span><\/p>\n

GA4 vs UA<\/b><\/h3>\n

\u9996\u5148\u4e86\u89e3GA4\u548cUA\u5982\u4f55\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u6536\u96c6\u548c\u5448\u73fe\u6578\u64da\u662f\u5f88\u91cd\u8981\u7684\u3002UA\u4f7f\u7528 <\/span>\u57fa\u65bc\u5de5\u4f5c\u968e\u6bb5\u6a21\u578b\uff08session-based model\uff09<\/i><\/b>\uff0c\u5728\u6b64\u6a21\u578b\u4e2d\uff0c\u5b83\u6703\u76e3\u6e2c\u7528\u6236\u5728\u4f60\u7db2\u7ad9\u4e0a\u7684\u52d5\u614b\uff0c\u76f4\u5230\u767c\u751f\u4ee5\u4e0b\u5176\u4e2d\u4e00\u500b\u4e8b\u4ef6\uff1a<\/span><\/p>\n

    \n
  • \u572830\u5206\u9418\u7684\u505c\u6b62\u6d3b\u52d5\u5f8c<\/span><\/li>\n
  • \u5348\u591c\u6642\u523b<\/span><\/li>\n
  • \u7528\u6236\u900f\u904e\u4e00\u500b\u5ee3\u544a\u6d3b\u52d5\u8a2a\u554f\u4f60\u7684\u7db2\u7ad9\uff0c\u96e2\u958b\u5f8c\u518d\u900f\u904e\u53e6\u4e00\u500b\u5ee3\u544a\u6d3b\u52d5\u91cd\u8a2a\u7db2\u7ad9<\/span><\/li>\n<\/ul>\n

    \u6839\u64daGA\u7684\u4e00\u7bc7\u6587\u7ae0\uff0c\u9020\u6210\u8f49\u63db\u5dee\u7570\u7684\u4e09\u500b\u4e3b\u56e0\u5982\u4e0b\uff1a<\/span><\/p>\n

    1. UA\u548cGA4\u4e4b\u9593\u7684\u56fa\u6709\u5dee\u7570<\/b><\/h4>\n

    GA4 \u8cc7\u6e90\u7684\u8cc7\u6599\u6a21\u578b\u8207UA\u8cc7\u6e90\u4e0d\u540c\uff0c\u4f8b\u5982GA4\u6703\u6536\u96c6 <\/span>\u4e8b\u4ef6\uff08Events\uff09 <\/i><\/b>\u4f46UA\u5247\u6703\u6536\u96c6 <\/span>\u547d\u4e2d\uff08Hits\uff09<\/i><\/b>\u9664\u6b64\u4e4b\u5916\uff0cGA4\u4e5f\u63a1\u7528\u4e86AI\u6280\u8853\u8f14\u52a9\u89e3\u6c7a\u65b9\u6848\uff0c\u4f8b\u5982\u884c\u70ba\u548c\u8f49\u63db\u6a21\u64ec\uff0c\u4ee5\u4fdd\u969c\u4f7f\u7528\u8005\u96b1\u79c1\u3002<\/span><\/b><\/p>\n

    2. \u8a2d\u7f6e\u5dee\u7570\u00a0<\/b><\/h4>\n

    \u8a2d\u7f6e\u7d50\u69cb\u5b9a\u7fa9\u7684\u5dee\u7570\u53ef\u80fd\u5c0e\u81f4UA\u548cGA4\u4e4b\u9593\u7684\u8f49\u63db\u51fa\u73fe\u843d\u5dee\u3002\u4e3b\u8981\u6709\u53ef\u80fd\u6e90\u65bc\u7db2\u7ad9\u7bc4\u570d\u3001\u6a19\u7c64\u89f8\u767c\u689d\u4ef6\u548c\u96fb\u5b50\u5546\u52d9\u6a21\u5f0f\u7b49\u56e0\u7d20\u7684\u4e0d\u540c\u3002<\/span><\/b><\/p>\n

    3. \u8a2d\u5b9a\u5dee\u7570<\/b><\/h4>\n

    UA\u3001GA4\u548cGoogle Ads\u4e2d\u7684\u5404\u7a2e\u8a2d\u5b9a\u5dee\u7570\u53ef\u80fd\u6703\u5c0e\u81f4\u8f49\u63db\u5dee\u7570\u3002\u9019\u4e9b\u8a2d\u5b9a\u5305\u62ec\u8f49\u63db\u8a08\u7b97(Conversion count\uff09\u3001\u7be9\u9078\u5668\uff08Filters\uff09\u3001URL\u53c3\u6578\u6392\u9664\u689d\u4ef6\u548c\u5176\u4ed6\u914d\u7f6e\u9078\u9805\u7b49\u5143\u7d20\uff0c\u90fd\u6703\u5f71\u97ff\u8f49\u63db\u7684\u8ffd\u8e2a\u548c\u5831\u544a\u65b9\u5f0f\u3002<\/span><\/p>\n

    i. \u8f49\u63db\u8a08\u7b97\uff08Conversion counting\uff09<\/strong><\/h4>\n

    UA\u5728 <\/span>\u6bcf\u500b\u5de5\u4f5c\u968e\u6bb5\u6703\u8a08\u7b97\u4e00\u6b21\u76ee\u6a19\u8f49\u63db<\/i><\/b>\uff0c\u800cGA4\u901a\u5e38\u662f <\/span>\u6bcf\u500b\u4e8b\u4ef6\u8a08\u7b97\u4e00\u6b21\u76ee\u6a19\u8f49\u63db<\/i><\/b>\u3002\u4f8b\u5982\u7576\u7528\u6236\u5728\u55ae\u4e00\u7684\u5de5\u4f5c\u968e\u6bb5\u4e2d\u5b8c\u62105\u6b21\u76ee\u6a19\u6642\uff0cUA\u6703\u986f\u793a\u4e00\u500b\u8f49\u63db\uff0c\u800cGA4\u901a\u5e38\u6703\u986f\u793a5\u500b\u3002\u70ba\u4e86\u4f7fGA4\u8207UA\u7684\u76ee\u6a19\u8a08\u7b97\u4e00\u81f4\uff0c\u5c31\u8981\u78ba\u4fdd\u5c07GA4\u7684\u8f49\u63db\u8a08\u7b97\u65b9\u6cd5\u8a2d\u7f6e\u70ba <\/span>\u6bcf\u500b\u5de5\u4f5c\u968e\u6bb5\u50c5\u4e00\u6b21\u3002<\/i><\/b>.<\/span><\/p>\n

    ii. \u6b78\u56e0\u6a21\u5f0f\u8a2d\u5b9a\uff08Attribution Modeling\uff09<\/strong><\/h4>\n

    \u76f8\u8f03\u65bcUA\u7684Attribution Model\uff0cGA4\u5f15\u5165\u4e86\u66f4\u5148\u9032\u7684\u6b78\u56e0\u6a21\u578b\uff0c\u7e7c\u800c\u53ef\u80fd\u6703\u5f71\u97ff\u8f49\u63db\u7e3d\u6578\u7684\u529f\u52de\u5206\u914d\u6bd4\u4f8b\uff0c\u8207UA\u4f7f\u7528\u7684\u50b3\u7d71\u6700\u5f8c\u9ede\u64ca\u6b78\u56e0\u6a21\u5f0f\u4e0d\u540c\uff0c\u5c0e\u81f4\u5169\u500b\u5e73\u53f0\u5831\u544a\u7684\u8f49\u63db\u7e3d\u6578\u6709\u6240\u4e0d\u540c\u3002<\/span><\/p>\n

    <\/p>\n

    <\/p>\n

    iii. \u7be9\u9078\u5668\uff08Filters\uff09<\/strong><\/h4>\n

    UA\u548cGA4\u4e4b\u9593\u7684Filters\u904b\u4f5c\u65b9\u5f0f\u5b58\u5728\u8457\u5f88\u5927\u7684\u5dee\u7570\u3002\u8a2d\u5b9aUA Filters\u5f8c\uff0c\u901a\u5e38\u6703\u5927\u5e45\u6539\u8b8aUA\u8cc7\u6e90\u5167\u986f\u793a\u7684\u8cc7\u6599\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cGA\u537b\u662f\u7528\u8457\u53e6\u4e00\u7d44\u4e0d\u540c\u7684Filters\u3002\u4e5f\u5c31\u662f\u5982\u679cUA\u7684Filters\u5c0e\u81f4\u8a18\u9304\u7684\u6d41\u91cf\u6e1b\u5c11\uff0cGA4\u53ef\u80fd\u6703\u986f\u793a\u8f03\u591a\u7684\u6d41\u91cf\u3002\u70ba\u4e86\u628a\u5dee\u5225\u6e1b\u5230\u6700\u5c0f\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u78ba\u4fdd\u5169\u500b\u5e73\u53f0\u90fd\u91dd\u5c0d <\/span>\u5167\u90e8\u548c\u958b\u767c\u4eba\u54e1\u6d41\u91cf<\/i><\/b> \u5efa\u7acb\u300c\u5305\u542b\u300d\/\u300c\u6392\u9664\u300dFilters\uff0c\u4e26\u53ea\u52a0\u5165\u9069\u7528\u7684\u53c3\u7167\u9023\u7d50\u7db2\u5740\u3002<\/span><\/p>\n

    <\/p>\n

    <\/p>\n

    Google Ads\u548cGA4\u4e4b\u9593\u7684\u6578\u64da\u5dee\u7570<\/b><\/h3>\n

    \u4ee5\u4e0b\u662f3\u500b\u6709\u53ef\u80fd\u9020\u6210\u7684\u56e0\u7d20\uff1a<\/span><\/p>\n

    1. \u8f49\u63db\u7a97\u53e3\uff08Conversion window\uff09<\/strong><\/h4>\n

    \u9019\u500b\u8a2d\u7f6e\u5b9a\u7fa9\u4e86\u5728Google Ads\u63a5\u89f8\u9ede\u5f8c\u591a\u9577\u6642\u9593\u5167\u53ef\u4ee5\u5c07\u8f49\u63db\u6b78\u56e0\u65bc\u8a72\u63a5\u89f8\u9ede\u3002\u901a\u5e38\uff0c\u6b64\u8a2d\u7f6e\u6703\u8a2d\u5b9a\u70ba\u6240\u9078\u7684\u503c\uff08\u4f8b\u5982\uff0c90\u5929\uff09\u3002<\/span><\/p>\n

    <\/p>\n

    \u5982\u679c\u4f60\u5c07\u9ede\u64ca\u8f49\u63db\u7a97\u53e3\uff08Click-through conversion window\uff09\u8a2d\u7f6e\u70ba <\/span>30\u5929<\/i><\/b>\uff0c\u90a3\u5c31\u8868\u793a\u5728\u67d0\u4eba\u9ede\u64ca\u5ee3\u544a\u5f8c\uff0cGoogle Ads\u5c07\u8ffd\u8e64\u4f60\u662f\u5426\u5728\u8a72\u9ede\u64ca\u5f8c\u768430\u5929\u5167\u9032\u884c\u8f49\u63db\u3002\u56e0\u6b64\uff0c\u5982\u679c\u572830\u5929\u5167\u6709\u4eba\u900f\u904e <\/span>\u4e0d\u540c\u7684\u71df\u92b7\u6e20\u9053<\/i><\/b> \u548c <\/span>\u5b8c\u6210\u8cfc\u8cb7<\/i><\/b>\uff0cGoogle Ads\u5c31\u6703\u5c07\u5176\u8a08\u70ba\u4e00\u500bConversion\u3002\u00a0<\/span><\/p>\n

    2. \u6b78\u56e0\u6a21\u5f0f Attribution model<\/strong><\/h4>\n

    \u9019\u4e5f\u53ef\u80fd\u662f\u5ee3\u544a\u5546\u4e4b\u9593\u5b58\u5728\u5dee\u7570\u7684\u539f\u56e0\uff0c\u5ee3\u544a\u5546\u80fd\u5920\u6307\u5b9a\u54ea\u500b\u5ee3\u544a\u6703\u7372\u5f97\u6b78\u56e0\uff0c\u56e0\u70baGoogle Ads\u4f7f\u7528 <\/span>\u6700\u5f8c\u4e00\u6b21Google Ads\u9ede\u64ca<\/i><\/b>\uff0c\u800cAnalytics\u4f7f\u7528 <\/span>\u6240\u6709\u6e20\u9053\u7684\u6700\u5f8c\u4e00\u6b21\u9ede\u64ca<\/i><\/b>\u3002\u5047\u8a2dGoogle Ads\u548cGA4\u90fd\u8a2d\u7f6e\u70ba\u5e38\u898b\u7684\u201c<\/span>\u6700\u5f8c\u9ede\u64ca<\/i><\/b>\u201d\u6b78\u56e0\uff0c\u4f46Conversions\u4ecd\u4e0d\u4e00\u81f4\uff0c\u9019\u8868\u793a\u5169\u500b\u7db2\u7ad9\u8ffd\u8e64\u92b7\u552e\u7684\u65b9\u5f0f\u4e0d\u540c\u3002<\/span><\/p>\n

    <\/p>\n

    \u4f8b\u5982\uff0c\u4e00\u500b\u4eba\u9ede\u64ca\u4e86\u4f60\u904b\u52d5\u978b\u7684\u65b0\u5ee3\u544a\uff0c\u4f46\u6c92\u6709\u7acb\u5373\u8cfc\u8cb7\uff0c\u537b\u5728\u7a0d\u5f8c\u901a\u904e\u6709\u95dc\u904b\u52d5\u978b\u7684Organic search\u7d50\u679c\u91cd\u8a2a\u4f60\u7684\u7db2\u7ad9\u4e26\u8cfc\u8cb7\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0cGoogle Ads\u4ecd\u7136\u6703\u8a18\u9304\u6210\u4e00\u500bConversion\uff0c\u4f46GA4\u6703\u5c07\u6b78\u56e0\u6b78\u7d66\u201cOrganic search\u201d\uff0c\u56e0\u70ba\u5b83\u662f\u6700\u5f8c\u7684\u8cfc\u8cb7\u89f8\u9ede\uff0c\u4e26\u4e0d\u6703\u53cd\u6620\u5728Google Ads\u4e2d\u3002<\/span><\/p>\n

    3. Google\u4fe1\u865f \u548c User-ID<\/strong><\/h4>\n

    \u9019\u4e9b\u8a2d\u5b9a\u6709\u52a9\u65bc\u522a\u9664GA4\u8cc7\u6e90\u4e2d\u7684\u91cd\u8907\u4f7f\u7528\u8005\u3002\u5728UA\u4e2d\uff0c\u9019\u5169\u500b\u8a2d\u5b9a\u50c5\u5f71\u97ff <\/span>\u7279\u5b9a\u5831\u544a<\/i><\/b> \u548c <\/span>\u500b\u5225\u8cc7\u6599\u6aa2\u8996<\/i><\/b>\u3002\u800c\u5728GA4\u4e2d\uff0c\u5b83\u5011\u6703\u5f71\u97ff <\/span>\u8cc7\u6e90\u4e2d\u7684\u6240\u6709\u8cc7\u8a0a\u3002<\/i><\/b>.<\/span><\/p>\n

    <\/p>\n

    \u89e3\u6c7a\u65b9\u6848\uff1a<\/b><\/h3>\n

    A. \u8a2d\u7f6e\u76f8\u540c\u7684Conversion Window<\/b><\/p>\n

    \u70ba\u4e86\u7e2e\u5c0f\u8f49\u63db\u5dee\u7570\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u78ba\u4fddGoogle Ads\u548cGA4\u7684Conversion window\u8a2d\u7f6e\u662f\u4e00\u81f4\u7684\uff08\u4f8b\u5982\uff0c90\u5929\uff09\u3002<\/span><\/p>\n

    B. \u8a2d\u7f6e\u76f8\u540c\u7684Attribution Model<\/b><\/p>\n

    \u5ee3\u544a\u5546\u53ef\u5617\u8a66\u628aGoogle Ads\u548cGA4\u8a2d\u7f6e\u76f8\u540c\u7684Attribution model\u3002\u96d6\u7136\u5728Conversion\u4e0a\u6216\u8a31\u9084\u662f\u6703\u6709\u4e9b\u5c11\u51fa\u5165\uff0c\u4f46\u81f3\u5c11\u80fd\u628a\u5169\u8005\u7684\u5dee\u5225\u964d\u5230\u6700\u4f4e\u3002<\/span><\/p>\n

    C. \u66ab\u6642\u5728Google Ads\u5185\u8a2d\u5b9a\u8f49\u63db\u76ee\u6a19<\/b><\/p>\n

    \u7531\u65bcGA4\u6578\u64da\u7684\u4e0d\u7a69\u5b9a\u6027\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u9078\u64c7\u4f7f\u7528Google Ads\u4e2d\u7684Conversion Tag\u4f86\u8a2d\u7f6e\u8f49\u63db\u8ffd\u8e2a\uff0c\u4ee5\u907f\u514d\u56e0GA4\u8f49\u63db\u4e8b\u4ef6\u5f15\u8d77\u7684\u5dee\u7570\u3002<\/span><\/p>\n

    D. \u958b\u5553GA4\u4e2d\u7684Google \u4fe1\u865f\u548cUser ID\u00a0<\/b><\/p>\n

    \u5728GA4\u4e2d\u555f\u7528Google \u4fe1\u865f\u548cUser ID\u53ef\u4ee5\u901a\u904e\u539f\u672c\u5728UA\u4e2d\u88ab\u8996\u70ba\u4f86\u81ea\u591a\u500b\u4f7f\u7528\u8005\u7684\u4e92\u52d5\u4f86\u6e1b\u5c11\u65b0\/\u6574\u9ad4\u4f7f\u7528\u8005\u4eba\u6578\u3002\u56e0\u6b64\uff0c\u8f49\u63db\u6b78\u56e0\u4e5f\u53ef\u80fd\u6703\u6709\u6240\u4e0d\u540c\u3002\u9019\u4e9b\u529f\u80fd\u4e0d\u6703\u5f71\u97ffGA\u4e2d\u7684\u7e3d\u8f49\u63db\u6578\u91cf\uff0c\u4f46\u5728\u532f\u51fa\u6578\u64da\u5230Google Ads\u6642\u53ef\u80fd\u6703\u51fa\u73fe\u5dee\u7570\u3002<\/span><\/p>\n

    E. \u806f\u7e6bGA Support<\/b><\/p>\n

    \u9019\u662fGoogle\u5efa\u8b70\u5ee3\u544a\u5546\u63a1\u53d6\u7684\u6700\u76f4\u63a5\u65b9\u6cd5\u3002\u7531\u65bc\u78ba\u5207\u60c5\u6cc1\u53ef\u80fd\u56e0\u5e33\u6236\u800c\u7570\uff0c\u5efa\u8b70\u5411GA Support team\u8acb\u6c42\u9032\u4e00\u6b65\u5354\u52a9\u3002<\/span><\/p>\n

    F. \u7e7c\u7e8c\u4f7f\u7528UA\u70ba\u4e00\u500b\u66ab\u6642\u7684\u6578\u64da\u8861\u91cf\u65b9\u6848<\/b><\/p>\n

    \u7531\u65bcUA\u57287\u6708\u4efd\u6642\u4ecd\u5728\u6536\u96c6\u6578\u64da\uff0c\u6240\u4ee5\u9078\u64c7\u7e7c\u7e8c\u4f7f\u7528UA\u8f49\u63db\u8ffd\u8e64\u4f86\u8861\u91cfGoogle Ads\u8f49\u63db\u4e5f\u4e0d\u5931\u70ba\u4e00\u500b\u66ab\u6642\u7a69\u5b9a\u53c8\u5b89\u5168\u7684\u89e3\u6c7a\u8fa6\u6cd5\u4e4b\u4e00\u3002\u4f46\u662f\u9084\u662f\u8981\u8a18\u4f4f\uff0c\u9019\u53ea\u662f\u4e00\u500b\u66ab\u6642\u7684\u89e3\u6c7a\u65b9\u6848\u800c\u5df2\uff01<\/span><\/p>\n

    G. \u78ba\u8a8dGA Tag\u662f\u5426\u6301\u7e8c\u88ab\u5553\u52d5<\/b><\/p>\n

    \u9019\u662f\u4f86\u81ea\u4e00\u4f4dGoogle\u5c08\u5bb6\u7684\u5efa\u8b70\u3002\u4ed6\u5011\u662f\u91dd\u5c0d\u7db2\u7ad9\u4e0a\u7684Google Tag\uff08gtag.js\uff09\u6216Google Tag Manager\uff08GTM\uff09\u7684\u5b89\u88dd\u8a2d\u5b9a\u4e0a\u800c\u63d0\u51fa\u7684\u5c0d\u8207\u932f\u7684\u53ef\u80fd\u6027\uff0c\u4ea6\u63d0\u9192\u4e86\u9700\u78ba\u4fdd\u6bcf\u500b\u7db2\u9801\u4e0a\u90fd\u6dfb\u52a0\u4e00\u6216\u5169\u500b\u7a0b\u5f0f\u78bc\u7247\u6bb5\u3002\u7a0b\u5f0f\u78bc\u52a0\u5165\u65b9\u5f0f\u6709\u8aa4\u7684\u53ef\u80fd\u539f\u56e0\uff1a<\/span><\/p>\n

    Google tag (gtag.js)<\/strong>
    i. Google \u4ee3\u78bc\u7247\u6bb5\u5b89\u63d2\u7684\u4f4d\u7f6e\u6709\u8aa4
    ii. Google \u4ee3\u78bc ID \u6709\u8aa4
    iii. Google \u4ee3\u78bc\u542b\u6709\u591a\u9918\u7684\u7a7a\u767d\u5b57\u5143\u6216\u5176\u4ed6\u5b57\u5143<\/p>\n

    Google Tag Manager<\/strong>
    i. \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u7a0b\u5f0f\u78bc\u7247\u6bb5\u5b89\u63d2\u7684\u4f4d\u7f6e\u6709\u8aa4
    ii. Google \u4ee3\u78bc ID \u6709\u8aa4
    iii. \u5c1a\u672a\u8a2d\u5b9a GA4 \u8a2d\u5b9a\u4ee3\u78bc
    iv. GA4 \u8a2d\u5b9a\u4ee3\u78bc\u6c92\u6709\u89f8\u767c\u689d\u4ef6
    v. \u540c\u6642\u52a0\u5165\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u7a0b\u5f0f\u78bc\u7247\u6bb5\u548c Google \u4ee3\u78bc\u7247\u6bb5
    vi. \u5c1a\u672a\u767c\u5e03\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u76f8\u95dc\u8b8a\u66f4<\/p>\n

    \u53e6\u5916\uff0c\u4f7f\u7528GTM\u7684\u5ee3\u544a\u5546\u9700\u78ba\u4fdd\u5728\u4f7f\u7528dataLayer.push\u6642\u6709\u6578\u64da\u53ef\u4f9b\u4f7f\u7528\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cGA4\u8207UA\u96fb\u5b50\u5546\u52d9\u6a21\u5f0f\u67b6\u69cb\u662f\u76f8\u5bb9\u7684\uff0c\u4f46\u53cd\u4e4bUA\u96fb\u5b50\u5546\u52d9\u6a21\u5f0f\u67b6\u69cb\u8207GA4\u67b6\u69cb\u4e26\u4e0d\u76f8\u5bb9\uff0c\u6240\u4ee5\u8acb\u907f\u514d\u5c07\u820a\u6709\u7684\u6a21\u5f0f\u66ff\u63db\u70baGA4\u7684\u96fb\u5b50\u5546\u52d9\u6578\u64da\u985e\u578b\u3002Google\u5efa\u8b70\u67e5\u770b\u6b64 \u6307\u5357<\/a> \u4ee5\u4e86\u89e3\u66f4\u591a\u6709\u95dc\u8a2d\u5b9a\u4e0a\u7684\u8cc7\u8a0a\u3002<\/p>\n

    <\/p>\n

    \u7e3d\u62ec\u4f86\u8aac\uff0c\u7531\u65bcGA4\u5206\u6790\u6a21\u578b\u53ca\u7cfb\u7d71\u4ecd\u8655\u65bc\u65e9\u671f\u968e\u6bb5\u4e14\u5c1a\u672a\u6210\u719f\uff0c\u6240\u4ee5\u5c0e\u81f4\u4e86\u6211\u5011\u5728Analytics\u548cGoogle Ads\u6240\u898b\u7684\u5de8\u5927\u7684\u8f49\u63db\u5dee\u7570\uff0c\u800c\u5f15\u767c\u4e86\u8a31\u591a\u672a\u77e5\u6578\u53ca\u4e0d\u78ba\u5b9a\u56e0\u7d20\u3002\u7136\u800c\uff0cGA4\u4f9d\u7136\u5177\u6709\u8a31\u591a\u512a\u52e2\uff0c\u4f8b\u5982\u91dd\u5c0d\u8b58\u5225\u7368\u7acb\u7528\u6236\u7684\u66f4\u6e96\u78ba\u5831\u544a\u3001\u9ad8\u7d1a\u5206\u6790\u5831\u544a\u3001\u81ea\u52d5\u8ffd\u8e2a\u67d0\u4e9b\u4e8b\u4ef6\u529f\u80fd\u7b49\u7b49\uff0c\u8b93\u5ee3\u544a\u5546\u5728\u6578\u4f4d\u884c\u92b7\u5ee3\u544a\u65b9\u9762\u7bc0\u7701\u5927\u91cf\u6642\u9593\u3002\u6b61\u8fce\u95b1\u8b80 <\/span>\u6b64\u6587<\/span><\/a> \u4e86\u89e3\u66f4\u591a\uff01<\/span><\/p>\n

    <\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? As GA4 has replaced the widely used UA, it was said that GA4 is capable of bringing a range of advanced features and improved tracking capabilities to help businesses gain deeper […]<\/p>\n","protected":false},"author":8,"featured_media":22005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,63,71,82,52,81],"tags":[],"class_list":["post-21939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads","category-google-analytics","category-google-tag-manager","category-performance-max","category-sem","category-youtube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21939"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/22005"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}