{"id":21939,"date":"2023-08-08T21:12:57","date_gmt":"2023-08-08T13:12:57","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21939"},"modified":"2023-08-08T21:12:57","modified_gmt":"2023-08-08T13:12:57","slug":"conversions-are-lesser-in-ga4-and-here-are-the-reasons-why","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/conversions-are-lesser-in-ga4-and-here-are-the-reasons-why\/","title":{"rendered":"GA4\u3001UA\u548cGoogle Ads\u4e4b\u9593\u7684\u8f49\u63db\u5dee\u7570\u5f88\u5927\uff1f\u8d85\u8a73\u89e3\u53ca\u61c9\u5c0d\u65b9\u6848"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u81ea\u5f9e\u57282023\u5e747\u6708\u63db\u7528\u4e86Google Analytics 4 (GA4)\u4e4b\u5f8c\uff0c\u4f60\u662f\u5426\u6709\u767c\u73feGA4\u8f49\u63db\u6b21\u6578\u8207Universal Analytics (UA)\u7684\u8f49\u63db\u6b21\u6578\u76f8\u6bd4\u4f86\u8aaa\u8f03\u5c11\uff1f\u96a8\u8457GA4\u53d6\u4ee3\u4e86\u88ab\u5ee3\u6cdb\u4f7f\u7528\u7684UA\uff0c\u64da\u8aaaGA4\u80fd\u5920\u5e36\u4f86\u4e00\u7cfb\u5217\u5148\u9032\u529f\u80fd\u548c\u5347\u7d1a\u7684\u8ffd\u8e2a\u80fd\u529b\uff0c\u4ee5\u5e6b\u52a9\u4f01\u696d\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5176\u5728\u7dda\u8868\u73fe\uff0c\u5c24\u5176\u662f\u8f49\u63db\u60c5\u6cc1\u3002 \u4f46\u70ba\u4ec0\u9ebcGA4\u3001UA\u548cGoogle Ads\u4e0a\u7684\u6578\u64da\u4e0d\u4e00\u81f4\u5462\uff1f\u9019\u500b\u88ab\u8a8d\u70ba\u662f\u5206\u6790\u6280\u8853\u7684\u5347\u7d1a\u7248\u672c\u7684\u5e73\u53f0\u537b\u7d66\u8a31\u591a\u5ee3\u544a\u5546\u5e36\u4f86\u4e86Conversion\u6578\u64da\u4e0d\u4e00\u81f4\u7684\u554f\u984c\u3002\u4e00\u4f4d\u5ee3\u544a\u4e3b\u4e5f\u6307\u51fa\uff0c\u4ed6\u5011\u5e33\u6236\u88cf\u7684\u67d0\u4e9b\u4e8b\u4ef6\u5728GA4\u51fa\u73fe\u4e86\u9ad8\u905450%\u7684\u4e0b\u964d\uff0c\u5305\u62ec\u96fb\u5b50\u5546\u52d9Conversion\u3002\u4f46\u662f\uff0c\u5373\u4f7f\u6240\u6709\u8a2d\u5b9a\u90fd\u7d93\u904e\u4e86\u5fb9\u5e95\u7684\u6e2c\u8a66\u548c\u9a57\u8b49\uff0c\u6578\u64da\u5dee\u7570\u7684\u554f\u984c\u4f9d\u7136\u5b58\u5728\u3002<\/span><\/p>\n<h4><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/qOr8B1YEQPwTQLIqdnQU7xVqVpHxuGryp5cEQvHhiwsCw0YEjrhSgqAw477FK7Kx7j1uwZSVvq8sV0_D5PwEcKh5yKGnseobYmrpMmhlo26W3-oRSeB0Qwp_OkrH1DxYNVVkBKr7BOSdGCPYEa4tYQQ\" \/><\/h4>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u6211\u5011\u5c07\u901a\u904e\u672c\u6587\u6982\u8ff0UA\u548cGA4\u4e4b\u9593\u7684\u8f49\u5316\u6578\u64da\u5dee\u7570\u554f\u984c\uff0c\u4e26\u8a0e\u8ad6\u9020\u6210\u5dee\u7570\u7684\u4e00\u4e9b\u5e38\u898b\u539f\u56e0\u3002\u6211\u5011\u9084\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3GA\u548cGoogle Ads\u4e4b\u9593\u7684\u6578\u64da\u5dee\u7570\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u6b64\u5e33\u6236\u70ba\u4f8b\uff0c\u5728GA4\u4e2d\uff0cPurchase\u8f49\u63db\u6b21\u6578\u70ba193\uff0c\u800cUA Purchase\u8f49\u63db\u6b21\u6578\u5247\u70ba106\u3002\u4f46\u662f\uff0c\u5728\u5c07Purchase\u8f49\u63db\u76ee\u6a19\u5c0e\u5165Google Ads\u5f8c\uff0c\u5118\u7ba1\u8f49\u5316\u8a2d\u7f6e\u76f8\u540c\uff0cUA\u7684\u8f49\u63db\u6b21\u6578 (90.36) \u660e\u986f\u6bd4GA4 (9.4) \u8981\u591a\u5f97\u591a\uff0c\u662f\u4e00\u500b\u975e\u5e38\u5de8\u5927\u7684\u5dee\u7570\uff01 \u6839\u64daGoogle\u7684\u89e3\u91cb\uff0c\u7531\u65bcGA4\u5c0d\u7db2\u9801\u6578\u64da\u7684\u6e2c\u91cf\u65b9\u5f0f\u4e0d\u540c\u65bcUA\uff0c\u6240\u4ee5\u9019\u5c0f\u90e8\u5206\u7684\u5dee\u7570\u662f\u7121\u6cd5\u907f\u514d\u7684\u3002\u5728\u67d0\u7a2e\u7a0b\u5ea6\u4e0a\uff0cGA4\u53ef\u80fd\u662f\u5c0d\u7684\uff0c\u4f46\u7531\u4e8e\u9019\u500b\u5e33\u6236\u7684\u6578\u64da\u5dee\u7570\u5982\u6b64\u7684\u4e0d\u5207\u5be6\u969b\uff0c\u5c0e\u81f4Google\u4e5f\u7121\u6cd5\u63d0\u4f9b\u6709\u6548\u7684\u539f\u56e0\u548c\u89e3\u6c7a\u65b9\u6848\u3002<\/span><\/p>\n<p><b>\u5ee3\u544a\u65e5\u671f\u7bc4\u570d\uff1a7\u67081\u65e5\u81f37\u670814\u65e5<\/b><\/p>\n<h4><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/d_amEwxWSVSq_uy3QyLPVKgT67d2bod3zRhwH72RtrCb967AMqxrRS8qUOcG5uh18ooKa2Og2mhmT18Qg6JY_E-fv1JYGlrMYfnkf6IRREpuL4QbtjyJqxWKHTe2IPjsnAcV3qw51XDLkNi15_zfbkE\" \/><\/h4>\n<p><span style=\"font-weight: 400;\">\u9664\u6b64\u4e4b\u5916\uff0c\u8a31\u591a\u5ee3\u544a\u5546\uff0c\u5c24\u5176\u662f\u96fb\u5b50\u5546\u52d9\u5ee3\u544a\u5546\uff0c\u4e5f\u9762\u81e8\u8457\u76f8\u540c\u7684\u554f\u984c\u3002\u5404\u7a2e\u7dda\u4e0a\u8ad6\u58c7\u548c\u8a0e\u8ad6\u5340\u4e5f\u6307\u51fa\u4e86\u985e\u4f3c\u7684\u554f\u984c\uff0c\u4e26\u63d0\u51fa\u4e86\u8a31\u591a\u6709\u53ef\u80fd\u9020\u6210\u9019\u554f\u984c\u7684\u539f\u56e0\u548c\u5176\u89e3\u6c7a\u65b9\u6848\uff0c\u4f46\u540c\u6642\u4ea6\u5b58\u5728\u8457\u8a31\u591a\u672a\u77e5\u6578\u3002\u7531\u65bcGA support team\u7684\u8cc7\u6e90\u6709\u9650\uff0c\u6240\u4ee5\u7121\u6cd5\u63d0\u4f9b\u9032\u4e00\u6b65\u7684\u6307\u5c0e\u6216\u78ba\u5207\u7684\u89e3\u6c7a\u65b9\u6848\u4f86\u89e3\u6c7a\u6b64\u554f\u984c\u3002\u7e3d\u62ec\u800c\u8a00\uff0c\u5927\u5bb6\u4ecd\u7136\u8655\u65bc\u4e00\u500b\u5b78\u7fd2\u548c\u9069\u61c9\u6b64\u65b0\u7684Analytics model\u548c\u7cfb\u7d71\u7684\u968e\u6bb5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\uff0c\u7528\u8457\u76f8\u540c\u7684\u8f49\u63db\u4e8b\u4ef6\u8a2d\u5b9a\uff0cUA\u548cGA4\u4e4b\u9593\u7684\u8f49\u63db\u6578\u91cf\u537b\u53ef\u80fd\u975e\u5e38\u63a5\u8fd1\u3002\u96d6\u7136\u5982\u6b64\uff0c\u4f46\u5728\u9019\u60c5\u6cc1\u4e0b\u4ecd\u7136\u5f88\u96e3\u53bb\u6bd4\u8f03\u8f49\u63db\u6578\u91cf\u3002<\/span><\/p>\n<h3><b>GA4 vs UA<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\u4e86\u89e3GA4\u548cUA\u5982\u4f55\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u6536\u96c6\u548c\u5448\u73fe\u6578\u64da\u662f\u5f88\u91cd\u8981\u7684\u3002UA\u4f7f\u7528 <\/span><b><i>\u57fa\u65bc\u5de5\u4f5c\u968e\u6bb5\u6a21\u578b\uff08session-based model\uff09<\/i><\/b><span style=\"font-weight: 400;\">\uff0c\u5728\u6b64\u6a21\u578b\u4e2d\uff0c\u5b83\u6703\u76e3\u6e2c\u7528\u6236\u5728\u4f60\u7db2\u7ad9\u4e0a\u7684\u52d5\u614b\uff0c\u76f4\u5230\u767c\u751f\u4ee5\u4e0b\u5176\u4e2d\u4e00\u500b\u4e8b\u4ef6\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u572830\u5206\u9418\u7684\u505c\u6b62\u6d3b\u52d5\u5f8c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5348\u591c\u6642\u523b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7528\u6236\u900f\u904e\u4e00\u500b\u5ee3\u544a\u6d3b\u52d5\u8a2a\u554f\u4f60\u7684\u7db2\u7ad9\uff0c\u96e2\u958b\u5f8c\u518d\u900f\u904e\u53e6\u4e00\u500b\u5ee3\u544a\u6d3b\u52d5\u91cd\u8a2a\u7db2\u7ad9<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6839\u64daGA\u7684\u4e00\u7bc7\u6587\u7ae0\uff0c\u9020\u6210\u8f49\u63db\u5dee\u7570\u7684\u4e09\u500b\u4e3b\u56e0\u5982\u4e0b\uff1a<\/span><\/p>\n<h4><b>1. UA\u548cGA4\u4e4b\u9593\u7684\u56fa\u6709\u5dee\u7570<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">GA4 \u8cc7\u6e90\u7684\u8cc7\u6599\u6a21\u578b\u8207UA\u8cc7\u6e90\u4e0d\u540c\uff0c\u4f8b\u5982GA4\u6703\u6536\u96c6 <\/span><b><i>\u4e8b\u4ef6\uff08Events\uff09 <\/i><\/b><span style=\"font-weight: 400;\">\u4f46UA\u5247\u6703\u6536\u96c6 <\/span><b><i>\u547d\u4e2d\uff08Hits\uff09<\/i><\/b><span style=\"font-weight: 400;\">\u9664\u6b64\u4e4b\u5916\uff0cGA4\u4e5f\u63a1\u7528\u4e86AI\u6280\u8853\u8f14\u52a9\u89e3\u6c7a\u65b9\u6848\uff0c\u4f8b\u5982\u884c\u70ba\u548c\u8f49\u63db\u6a21\u64ec\uff0c\u4ee5\u4fdd\u969c\u4f7f\u7528\u8005\u96b1\u79c1\u3002<\/span><b><\/b><\/p>\n<h4><b>2. \u8a2d\u7f6e\u5dee\u7570\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u8a2d\u7f6e\u7d50\u69cb\u5b9a\u7fa9\u7684\u5dee\u7570\u53ef\u80fd\u5c0e\u81f4UA\u548cGA4\u4e4b\u9593\u7684\u8f49\u63db\u51fa\u73fe\u843d\u5dee\u3002\u4e3b\u8981\u6709\u53ef\u80fd\u6e90\u65bc\u7db2\u7ad9\u7bc4\u570d\u3001\u6a19\u7c64\u89f8\u767c\u689d\u4ef6\u548c\u96fb\u5b50\u5546\u52d9\u6a21\u5f0f\u7b49\u56e0\u7d20\u7684\u4e0d\u540c\u3002<\/span><b><\/b><\/p>\n<h4><b>3. \u8a2d\u5b9a\u5dee\u7570<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">UA\u3001GA4\u548cGoogle Ads\u4e2d\u7684\u5404\u7a2e\u8a2d\u5b9a\u5dee\u7570\u53ef\u80fd\u6703\u5c0e\u81f4\u8f49\u63db\u5dee\u7570\u3002\u9019\u4e9b\u8a2d\u5b9a\u5305\u62ec\u8f49\u63db\u8a08\u7b97(Conversion count\uff09\u3001\u7be9\u9078\u5668\uff08Filters\uff09\u3001URL\u53c3\u6578\u6392\u9664\u689d\u4ef6\u548c\u5176\u4ed6\u914d\u7f6e\u9078\u9805\u7b49\u5143\u7d20\uff0c\u90fd\u6703\u5f71\u97ff\u8f49\u63db\u7684\u8ffd\u8e2a\u548c\u5831\u544a\u65b9\u5f0f\u3002<\/span><\/p>\n<h4><strong>i. \u8f49\u63db\u8a08\u7b97\uff08Conversion counting\uff09<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">UA\u5728 <\/span><b><i>\u6bcf\u500b\u5de5\u4f5c\u968e\u6bb5\u6703\u8a08\u7b97\u4e00\u6b21\u76ee\u6a19\u8f49\u63db<\/i><\/b><span style=\"font-weight: 400;\">\uff0c\u800cGA4\u901a\u5e38\u662f <\/span><b><i>\u6bcf\u500b\u4e8b\u4ef6\u8a08\u7b97\u4e00\u6b21\u76ee\u6a19\u8f49\u63db<\/i><\/b><span style=\"font-weight: 400;\">\u3002\u4f8b\u5982\u7576\u7528\u6236\u5728\u55ae\u4e00\u7684\u5de5\u4f5c\u968e\u6bb5\u4e2d\u5b8c\u62105\u6b21\u76ee\u6a19\u6642\uff0cUA\u6703\u986f\u793a\u4e00\u500b\u8f49\u63db\uff0c\u800cGA4\u901a\u5e38\u6703\u986f\u793a5\u500b\u3002\u70ba\u4e86\u4f7fGA4\u8207UA\u7684\u76ee\u6a19\u8a08\u7b97\u4e00\u81f4\uff0c\u5c31\u8981\u78ba\u4fdd\u5c07GA4\u7684\u8f49\u63db\u8a08\u7b97\u65b9\u6cd5\u8a2d\u7f6e\u70ba <\/span><b><i>\u6bcf\u500b\u5de5\u4f5c\u968e\u6bb5\u50c5\u4e00\u6b21\u3002<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><strong>ii. \u6b78\u56e0\u6a21\u5f0f\u8a2d\u5b9a\uff08Attribution Modeling\uff09<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u76f8\u8f03\u65bcUA\u7684Attribution Model\uff0cGA4\u5f15\u5165\u4e86\u66f4\u5148\u9032\u7684\u6b78\u56e0\u6a21\u578b\uff0c\u7e7c\u800c\u53ef\u80fd\u6703\u5f71\u97ff\u8f49\u63db\u7e3d\u6578\u7684\u529f\u52de\u5206\u914d\u6bd4\u4f8b\uff0c\u8207UA\u4f7f\u7528\u7684\u50b3\u7d71\u6700\u5f8c\u9ede\u64ca\u6b78\u56e0\u6a21\u5f0f\u4e0d\u540c\uff0c\u5c0e\u81f4\u5169\u500b\u5e73\u53f0\u5831\u544a\u7684\u8f49\u63db\u7e3d\u6578\u6709\u6240\u4e0d\u540c\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/pTPL03n5L0wnNRn1tnwQfjYw2trVFHtYiDJhg_5-pn_HOHo6aDOh9dTAyBNGl2ol19qZDUj5JpnwVJ9iozXwRspvNlohuPCUZ5la62JJLRUFX317Z7bjf2E0ksUHf3lrRLQS7Zrw22lXj3O9CG1T9dY\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/YTkaqLznJ12H2aPpMt0D7mwJTxQPrZK62Fk7ChFrzIoZu9xh1ENp5y4gjMhDYwbnxZ7L8LEbOuH8Hy1Zf5rNtPsn96bq3TCsVngCGK0oivBdYyO3bSvasGZf9XshMwTrQWEHKgvSbQOoCi3iBV8kbGI\" \/><\/p>\n<h4><strong>iii. \u7be9\u9078\u5668\uff08Filters\uff09<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">UA\u548cGA4\u4e4b\u9593\u7684Filters\u904b\u4f5c\u65b9\u5f0f\u5b58\u5728\u8457\u5f88\u5927\u7684\u5dee\u7570\u3002\u8a2d\u5b9aUA Filters\u5f8c\uff0c\u901a\u5e38\u6703\u5927\u5e45\u6539\u8b8aUA\u8cc7\u6e90\u5167\u986f\u793a\u7684\u8cc7\u6599\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cGA\u537b\u662f\u7528\u8457\u53e6\u4e00\u7d44\u4e0d\u540c\u7684Filters\u3002\u4e5f\u5c31\u662f\u5982\u679cUA\u7684Filters\u5c0e\u81f4\u8a18\u9304\u7684\u6d41\u91cf\u6e1b\u5c11\uff0cGA4\u53ef\u80fd\u6703\u986f\u793a\u8f03\u591a\u7684\u6d41\u91cf\u3002\u70ba\u4e86\u628a\u5dee\u5225\u6e1b\u5230\u6700\u5c0f\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u78ba\u4fdd\u5169\u500b\u5e73\u53f0\u90fd\u91dd\u5c0d <\/span><b><i>\u5167\u90e8\u548c\u958b\u767c\u4eba\u54e1\u6d41\u91cf<\/i><\/b><span style=\"font-weight: 400;\"> \u5efa\u7acb\u300c\u5305\u542b\u300d\/\u300c\u6392\u9664\u300dFilters\uff0c\u4e26\u53ea\u52a0\u5165\u9069\u7528\u7684\u53c3\u7167\u9023\u7d50\u7db2\u5740\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/f2vm-cjcp_VDXngGz1mIu6zp4_7B-52O4mZMidqwMOjK7lx-RdOrIVpSrX6GDnuiIuqVf2EnC1AW8XVi7FFC1Dt3v5dW9A-5lMVW22tjkzIoN7MDjzIwHsc9YmzmZnrqdaaK9ExVcnId6vu7LFPGcfg\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/-WftHLQD-XlmwjdGUO4bQDVUz_8QYSROv5CzJRQ__oiDCnAzZYP7Ie-rft0pS1rh88P9sZ-176IsO5AqPKCrN6zTZMp_Qvh49IkzkMUSsJNaWNY7aZbsDPi3pKLcgNOtIlA2Xo1KfujsN04dl3p1zp8\" \/><\/p>\n<h3><b>Google Ads\u548cGA4\u4e4b\u9593\u7684\u6578\u64da\u5dee\u7570<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f3\u500b\u6709\u53ef\u80fd\u9020\u6210\u7684\u56e0\u7d20\uff1a<\/span><\/p>\n<h4><strong>1. \u8f49\u63db\u7a97\u53e3\uff08Conversion window\uff09<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u9019\u500b\u8a2d\u7f6e\u5b9a\u7fa9\u4e86\u5728Google Ads\u63a5\u89f8\u9ede\u5f8c\u591a\u9577\u6642\u9593\u5167\u53ef\u4ee5\u5c07\u8f49\u63db\u6b78\u56e0\u65bc\u8a72\u63a5\u89f8\u9ede\u3002\u901a\u5e38\uff0c\u6b64\u8a2d\u7f6e\u6703\u8a2d\u5b9a\u70ba\u6240\u9078\u7684\u503c\uff08\u4f8b\u5982\uff0c90\u5929\uff09\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/tAvikXfhknxBgIZ828w6zz8Gd2aQVEZKLFcHFOkGpNzjh-XUdigoRX-WhTr1UY_ATDD8gi-Wy_UWiv-Ulil5KlWj9oo-s26cCElI_8icza2Uhy3hjUOJGvbkIWEXJxDkco5-K1ZkPnV1nJhtSBFyTu8\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u5c07\u9ede\u64ca\u8f49\u63db\u7a97\u53e3\uff08Click-through conversion window\uff09\u8a2d\u7f6e\u70ba <\/span><b><i>30\u5929<\/i><\/b><span style=\"font-weight: 400;\">\uff0c\u90a3\u5c31\u8868\u793a\u5728\u67d0\u4eba\u9ede\u64ca\u5ee3\u544a\u5f8c\uff0cGoogle Ads\u5c07\u8ffd\u8e64\u4f60\u662f\u5426\u5728\u8a72\u9ede\u64ca\u5f8c\u768430\u5929\u5167\u9032\u884c\u8f49\u63db\u3002\u56e0\u6b64\uff0c\u5982\u679c\u572830\u5929\u5167\u6709\u4eba\u900f\u904e <\/span><b><i>\u4e0d\u540c\u7684\u71df\u92b7\u6e20\u9053<\/i><\/b><span style=\"font-weight: 400;\"> \u548c <\/span><b><i>\u5b8c\u6210\u8cfc\u8cb7<\/i><\/b><span style=\"font-weight: 400;\">\uff0cGoogle Ads\u5c31\u6703\u5c07\u5176\u8a08\u70ba\u4e00\u500bConversion\u3002\u00a0<\/span><\/p>\n<h4><strong>2. \u6b78\u56e0\u6a21\u5f0f Attribution model<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u9019\u4e5f\u53ef\u80fd\u662f\u5ee3\u544a\u5546\u4e4b\u9593\u5b58\u5728\u5dee\u7570\u7684\u539f\u56e0\uff0c\u5ee3\u544a\u5546\u80fd\u5920\u6307\u5b9a\u54ea\u500b\u5ee3\u544a\u6703\u7372\u5f97\u6b78\u56e0\uff0c\u56e0\u70baGoogle Ads\u4f7f\u7528 <\/span><b><i>\u6700\u5f8c\u4e00\u6b21Google Ads\u9ede\u64ca<\/i><\/b><span style=\"font-weight: 400;\">\uff0c\u800cAnalytics\u4f7f\u7528 <\/span><b><i>\u6240\u6709\u6e20\u9053\u7684\u6700\u5f8c\u4e00\u6b21\u9ede\u64ca<\/i><\/b><span style=\"font-weight: 400;\">\u3002\u5047\u8a2dGoogle Ads\u548cGA4\u90fd\u8a2d\u7f6e\u70ba\u5e38\u898b\u7684\u201c<\/span><b><i>\u6700\u5f8c\u9ede\u64ca<\/i><\/b><span style=\"font-weight: 400;\">\u201d\u6b78\u56e0\uff0c\u4f46Conversions\u4ecd\u4e0d\u4e00\u81f4\uff0c\u9019\u8868\u793a\u5169\u500b\u7db2\u7ad9\u8ffd\u8e64\u92b7\u552e\u7684\u65b9\u5f0f\u4e0d\u540c\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/10x9RbpRe25kj-QukMss_1NSCVWtHvuQ44b5trCRxhaIt_JAYI6dbaIy_tm5ASnKb1Kl_an-X9xhNHMkrk-bGuytJ7qJN0ZpOCrc0WNHQCChjTgbEE3xMPuB7pTuZ36SFd3aHDxLdbR8KUPhQPxiK-k\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u4e00\u500b\u4eba\u9ede\u64ca\u4e86\u4f60\u904b\u52d5\u978b\u7684\u65b0\u5ee3\u544a\uff0c\u4f46\u6c92\u6709\u7acb\u5373\u8cfc\u8cb7\uff0c\u537b\u5728\u7a0d\u5f8c\u901a\u904e\u6709\u95dc\u904b\u52d5\u978b\u7684Organic search\u7d50\u679c\u91cd\u8a2a\u4f60\u7684\u7db2\u7ad9\u4e26\u8cfc\u8cb7\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0cGoogle Ads\u4ecd\u7136\u6703\u8a18\u9304\u6210\u4e00\u500bConversion\uff0c\u4f46GA4\u6703\u5c07\u6b78\u56e0\u6b78\u7d66\u201cOrganic search\u201d\uff0c\u56e0\u70ba\u5b83\u662f\u6700\u5f8c\u7684\u8cfc\u8cb7\u89f8\u9ede\uff0c\u4e26\u4e0d\u6703\u53cd\u6620\u5728Google Ads\u4e2d\u3002<\/span><\/p>\n<h4><strong>3. Google\u4fe1\u865f \u548c User-ID<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u9019\u4e9b\u8a2d\u5b9a\u6709\u52a9\u65bc\u522a\u9664GA4\u8cc7\u6e90\u4e2d\u7684\u91cd\u8907\u4f7f\u7528\u8005\u3002\u5728UA\u4e2d\uff0c\u9019\u5169\u500b\u8a2d\u5b9a\u50c5\u5f71\u97ff <\/span><b><i>\u7279\u5b9a\u5831\u544a<\/i><\/b><span style=\"font-weight: 400;\"> \u548c <\/span><b><i>\u500b\u5225\u8cc7\u6599\u6aa2\u8996<\/i><\/b><span style=\"font-weight: 400;\">\u3002\u800c\u5728GA4\u4e2d\uff0c\u5b83\u5011\u6703\u5f71\u97ff <\/span><b><i>\u8cc7\u6e90\u4e2d\u7684\u6240\u6709\u8cc7\u8a0a\u3002<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/FsNI9uwzQqqRlE9QQbZ4c9HC7wpIB0TrlJsiCA01VXgog1a6waxwFR-yUXy443921kXj0dGdp7VtT1Qfx0BMWM38Rlp7kHbodm5TviDzXxva6fwgejpFpvQTYtIblOT6Vg5bYWrqtgqxth37N43ep0Q\" \/><\/p>\n<h3><b>\u89e3\u6c7a\u65b9\u6848\uff1a<\/b><\/h3>\n<p><b>A. \u8a2d\u7f6e\u76f8\u540c\u7684Conversion Window<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u7e2e\u5c0f\u8f49\u63db\u5dee\u7570\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u78ba\u4fddGoogle Ads\u548cGA4\u7684Conversion window\u8a2d\u7f6e\u662f\u4e00\u81f4\u7684\uff08\u4f8b\u5982\uff0c90\u5929\uff09\u3002<\/span><\/p>\n<p><b>B. \u8a2d\u7f6e\u76f8\u540c\u7684Attribution Model<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5ee3\u544a\u5546\u53ef\u5617\u8a66\u628aGoogle Ads\u548cGA4\u8a2d\u7f6e\u76f8\u540c\u7684Attribution model\u3002\u96d6\u7136\u5728Conversion\u4e0a\u6216\u8a31\u9084\u662f\u6703\u6709\u4e9b\u5c11\u51fa\u5165\uff0c\u4f46\u81f3\u5c11\u80fd\u628a\u5169\u8005\u7684\u5dee\u5225\u964d\u5230\u6700\u4f4e\u3002<\/span><\/p>\n<p><b>C. \u66ab\u6642\u5728Google Ads\u5185\u8a2d\u5b9a\u8f49\u63db\u76ee\u6a19<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7531\u65bcGA4\u6578\u64da\u7684\u4e0d\u7a69\u5b9a\u6027\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u9078\u64c7\u4f7f\u7528Google Ads\u4e2d\u7684Conversion Tag\u4f86\u8a2d\u7f6e\u8f49\u63db\u8ffd\u8e2a\uff0c\u4ee5\u907f\u514d\u56e0GA4\u8f49\u63db\u4e8b\u4ef6\u5f15\u8d77\u7684\u5dee\u7570\u3002<\/span><\/p>\n<p><b>D. \u958b\u5553GA4\u4e2d\u7684Google \u4fe1\u865f\u548cUser ID\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728GA4\u4e2d\u555f\u7528Google \u4fe1\u865f\u548cUser ID\u53ef\u4ee5\u901a\u904e\u539f\u672c\u5728UA\u4e2d\u88ab\u8996\u70ba\u4f86\u81ea\u591a\u500b\u4f7f\u7528\u8005\u7684\u4e92\u52d5\u4f86\u6e1b\u5c11\u65b0\/\u6574\u9ad4\u4f7f\u7528\u8005\u4eba\u6578\u3002\u56e0\u6b64\uff0c\u8f49\u63db\u6b78\u56e0\u4e5f\u53ef\u80fd\u6703\u6709\u6240\u4e0d\u540c\u3002\u9019\u4e9b\u529f\u80fd\u4e0d\u6703\u5f71\u97ffGA\u4e2d\u7684\u7e3d\u8f49\u63db\u6578\u91cf\uff0c\u4f46\u5728\u532f\u51fa\u6578\u64da\u5230Google Ads\u6642\u53ef\u80fd\u6703\u51fa\u73fe\u5dee\u7570\u3002<\/span><\/p>\n<p><b>E. \u806f\u7e6bGA Support<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u662fGoogle\u5efa\u8b70\u5ee3\u544a\u5546\u63a1\u53d6\u7684\u6700\u76f4\u63a5\u65b9\u6cd5\u3002\u7531\u65bc\u78ba\u5207\u60c5\u6cc1\u53ef\u80fd\u56e0\u5e33\u6236\u800c\u7570\uff0c\u5efa\u8b70\u5411GA Support team\u8acb\u6c42\u9032\u4e00\u6b65\u5354\u52a9\u3002<\/span><\/p>\n<p><b>F. \u7e7c\u7e8c\u4f7f\u7528UA\u70ba\u4e00\u500b\u66ab\u6642\u7684\u6578\u64da\u8861\u91cf\u65b9\u6848<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7531\u65bcUA\u57287\u6708\u4efd\u6642\u4ecd\u5728\u6536\u96c6\u6578\u64da\uff0c\u6240\u4ee5\u9078\u64c7\u7e7c\u7e8c\u4f7f\u7528UA\u8f49\u63db\u8ffd\u8e64\u4f86\u8861\u91cfGoogle Ads\u8f49\u63db\u4e5f\u4e0d\u5931\u70ba\u4e00\u500b\u66ab\u6642\u7a69\u5b9a\u53c8\u5b89\u5168\u7684\u89e3\u6c7a\u8fa6\u6cd5\u4e4b\u4e00\u3002\u4f46\u662f\u9084\u662f\u8981\u8a18\u4f4f\uff0c\u9019\u53ea\u662f\u4e00\u500b\u66ab\u6642\u7684\u89e3\u6c7a\u65b9\u6848\u800c\u5df2\uff01<\/span><\/p>\n<p><b>G. \u78ba\u8a8dGA Tag\u662f\u5426\u6301\u7e8c\u88ab\u5553\u52d5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u4f86\u81ea\u4e00\u4f4dGoogle\u5c08\u5bb6\u7684\u5efa\u8b70\u3002\u4ed6\u5011\u662f\u91dd\u5c0d\u7db2\u7ad9\u4e0a\u7684Google Tag\uff08gtag.js\uff09\u6216Google Tag Manager\uff08GTM\uff09\u7684\u5b89\u88dd\u8a2d\u5b9a\u4e0a\u800c\u63d0\u51fa\u7684\u5c0d\u8207\u932f\u7684\u53ef\u80fd\u6027\uff0c\u4ea6\u63d0\u9192\u4e86\u9700\u78ba\u4fdd\u6bcf\u500b\u7db2\u9801\u4e0a\u90fd\u6dfb\u52a0\u4e00\u6216\u5169\u500b\u7a0b\u5f0f\u78bc\u7247\u6bb5\u3002\u7a0b\u5f0f\u78bc\u52a0\u5165\u65b9\u5f0f\u6709\u8aa4\u7684\u53ef\u80fd\u539f\u56e0\uff1a<\/span><\/p>\n<p><strong>Google tag (gtag.js)<\/strong><br \/>i. Google \u4ee3\u78bc\u7247\u6bb5\u5b89\u63d2\u7684\u4f4d\u7f6e\u6709\u8aa4<br \/>ii. Google \u4ee3\u78bc ID \u6709\u8aa4<br \/>iii. Google \u4ee3\u78bc\u542b\u6709\u591a\u9918\u7684\u7a7a\u767d\u5b57\u5143\u6216\u5176\u4ed6\u5b57\u5143<\/p>\n<p><strong>Google Tag Manager<\/strong><br \/>i. \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u7a0b\u5f0f\u78bc\u7247\u6bb5\u5b89\u63d2\u7684\u4f4d\u7f6e\u6709\u8aa4<br \/>ii. Google \u4ee3\u78bc ID \u6709\u8aa4<br \/>iii. \u5c1a\u672a\u8a2d\u5b9a GA4 \u8a2d\u5b9a\u4ee3\u78bc<br \/>iv. GA4 \u8a2d\u5b9a\u4ee3\u78bc\u6c92\u6709\u89f8\u767c\u689d\u4ef6<br \/>v. \u540c\u6642\u52a0\u5165\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u7a0b\u5f0f\u78bc\u7247\u6bb5\u548c Google \u4ee3\u78bc\u7247\u6bb5<br \/>vi. \u5c1a\u672a\u767c\u5e03\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u76f8\u95dc\u8b8a\u66f4<\/p>\n<p>\u53e6\u5916\uff0c\u4f7f\u7528GTM\u7684\u5ee3\u544a\u5546\u9700\u78ba\u4fdd\u5728\u4f7f\u7528dataLayer.push\u6642\u6709\u6578\u64da\u53ef\u4f9b\u4f7f\u7528\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cGA4\u8207UA\u96fb\u5b50\u5546\u52d9\u6a21\u5f0f\u67b6\u69cb\u662f\u76f8\u5bb9\u7684\uff0c\u4f46\u53cd\u4e4bUA\u96fb\u5b50\u5546\u52d9\u6a21\u5f0f\u67b6\u69cb\u8207GA4\u67b6\u69cb\u4e26\u4e0d\u76f8\u5bb9\uff0c\u6240\u4ee5\u8acb\u907f\u514d\u5c07\u820a\u6709\u7684\u6a21\u5f0f\u66ff\u63db\u70baGA4\u7684\u96fb\u5b50\u5546\u52d9\u6578\u64da\u985e\u578b\u3002Google\u5efa\u8b70\u67e5\u770b\u6b64 <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce?client_type=gtm&amp;hl=zh-tw\">\u6307\u5357<\/a> \u4ee5\u4e86\u89e3\u66f4\u591a\u6709\u95dc\u8a2d\u5b9a\u4e0a\u7684\u8cc7\u8a0a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ivu0Wxu0tjGnASFv5A5HrdoHngUskq9YOYgzIUpNwBrKYeTT3yi0NOo8n5FZoHYrfaHccLs62bArW6WuS52_ItA8FUiYjVbAmbvZrlaY9PKG0iDcL37GAHFEU51ZlV5cVkk8C1VwEG-JbCrMr_Zve8o\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7e3d\u62ec\u4f86\u8aac\uff0c\u7531\u65bcGA4\u5206\u6790\u6a21\u578b\u53ca\u7cfb\u7d71\u4ecd\u8655\u65bc\u65e9\u671f\u968e\u6bb5\u4e14\u5c1a\u672a\u6210\u719f\uff0c\u6240\u4ee5\u5c0e\u81f4\u4e86\u6211\u5011\u5728Analytics\u548cGoogle Ads\u6240\u898b\u7684\u5de8\u5927\u7684\u8f49\u63db\u5dee\u7570\uff0c\u800c\u5f15\u767c\u4e86\u8a31\u591a\u672a\u77e5\u6578\u53ca\u4e0d\u78ba\u5b9a\u56e0\u7d20\u3002\u7136\u800c\uff0cGA4\u4f9d\u7136\u5177\u6709\u8a31\u591a\u512a\u52e2\uff0c\u4f8b\u5982\u91dd\u5c0d\u8b58\u5225\u7368\u7acb\u7528\u6236\u7684\u66f4\u6e96\u78ba\u5831\u544a\u3001\u9ad8\u7d1a\u5206\u6790\u5831\u544a\u3001\u81ea\u52d5\u8ffd\u8e2a\u67d0\u4e9b\u4e8b\u4ef6\u529f\u80fd\u7b49\u7b49\uff0c\u8b93\u5ee3\u544a\u5546\u5728\u6578\u4f4d\u884c\u92b7\u5ee3\u544a\u65b9\u9762\u7bc0\u7701\u5927\u91cf\u6642\u9593\u3002\u6b61\u8fce\u95b1\u8b80 <\/span><a href=\"https:\/\/www.kickads.co\/zh\/google-analytics-4-ga4-essential-guide\/\"><span style=\"font-weight: 400;\">\u6b64\u6587<\/span><\/a><span style=\"font-weight: 400;\"> \u4e86\u89e3\u66f4\u591a\uff01<\/span><\/p>\n<p><!--more--><\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? As GA4 has replaced the widely used UA, it was said that GA4 is capable of bringing a range of advanced features and improved tracking capabilities to help businesses gain deeper [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,63,71,82,52,81],"tags":[],"class_list":["post-21939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads","category-google-analytics","category-google-tag-manager","category-performance-max","category-sem","category-youtube"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? As GA4 has replaced the widely used UA, it was said that GA4 is capable of bringing a range of advanced features and improved tracking capabilities to help businesses gain deeper\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Kick Ads Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.kickads.co\/zh\/conversions-are-lesser-in-ga4-and-here-are-the-reasons-why\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"zh_HK\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Kick Ads -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Conversions Are Lesser in GA4 And Here Are The Reasons Why - Kick Ads\" \/>\n\t\t<meta property=\"og:description\" content=\"Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? 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