{"id":21959,"date":"2023-08-17T18:05:35","date_gmt":"2023-08-17T10:05:35","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21959"},"modified":"2023-08-17T18:05:35","modified_gmt":"2023-08-17T10:05:35","slug":"upgrade-your-dynamic-search-ads-display-ads-to-performance-max","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/upgrade-your-dynamic-search-ads-display-ads-to-performance-max\/","title":{"rendered":"Performance Max \u5168\u65b0Update\uff1a\u8f15\u9b06\u81ea\u884c\u5347\u7d1a\u4f60\u7684DSA\u53caGoogle Display Ad"},"content":{"rendered":"

\u73fe\u5728\u4f60\u53ef\u4ee5\u5c07\u4f60\u7684 Dynamic Search Ads (DSA)<\/strong> \u548c Google\u591a\u5a92\u9ad4\u5ee3\u544a\uff08GDN\uff09<\/strong> \u76f4\u63a5\u5347\u7d1a\u70ba Performance Max\uff08PMax\uff09\u4e86<\/strong>\uff01\u6b64\u9805\u5347\u7d1a\u5df2\u65bc2023\u5e74\u4f9b\u6240\u6709\u5ee3\u544a\u5546\u4f7f\u7528\uff0c\u4f46\u53ea\u6709\u7b26\u5408\u7279\u5b9a\u8cc7\u683c\u7684\u5ee3\u544a\u5546\u53ef\u9032\u884c\u81ea\u884c\u5347\u7d1a\u3002\u4f60\u53ef\u4ee5\u6309\u7167\u4ee5\u4e0b\u6b65\u9a5f\u5728\u4f60\u7684\u5e33\u6236\u5b8c\u6210\u81ea\u884c\u5347\u7d1a\u3002<\/span><\/p>\n

\u5982\u4f55\u81ea\u884c\u5347\u7d1a\uff1f<\/b><\/h4>\n
    \n
  1. \u900f\u904e \u201cRecommendations \u5efa\u8b70\u201d<\/strong> <\/em>\u9801\u9762\uff1a\u5982\u679c\u7b26\u5408\u8cc7\u683c\u5e76\u6709\u81ea\u884c\u5347\u7d1a\u9078\u9805\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u5728\u5176Google Ads\u5e33\u6236\u7684\u300cRecommendations \u5efa\u8b70\u300d\u9801\u9762\u6536\u5230\u901a\u77e5\u3002<\/span><\/li>\n<\/ol>\n

    <\/p>\n

      \n
    1. \u900f\u904e \u201cNotifications \u901a\u77e5\u201d<\/em><\/strong>\u5347\u7d1a\uff1a\u7b26\u5408\u8cc7\u683c\u7684\u5ee3\u544a\u5546\u4e5f\u53ef\u900f\u904e\u53f3\u4e0a\u89d2\u7684\u300cNotifications \u901a\u77e5\u300d\u5716\u793a\u6536\u5230\u6709\u95dc\u6b64\u5347\u7d1a\u7684\u901a\u77e5\u3002<\/span><\/li>\n<\/ol>\n

      <\/p>\n

      \u6bcf\u500b\u88ab\u5347\u7d1a\u7684DSA\u5c07\u8b8a\u6210\u4e00\u500b\u65b0\u7684\u7368\u7acbPMax\u5ee3\u544a\u7cfb\u5217\uff0c\u800c\u4e14\u5b83\u53ef\u80fd\u9700\u8981\u9577\u9054\u4e00\u500b\u661f\u671f\u7684\u6642\u9593\u4f86\u5b8c\u5168\u555f\u52d5\u3002\u6216\u8005\u4f60\u6703\u64d4\u5fc3\u9019\u662f\u5426\u610f\u5473\u8457Google\u9700\u8981\u5f9e\u982d\u958b\u59cb\u5b78\u7fd2\u6709\u95dc\u65b0\u5ee3\u544a\u7cfb\u5217\u6d3b\u52d5\u5462\uff1f\u4e0d\u7528\u64d4\u5fc3\uff0c\u56e0\u7232Google\u5c07\u900f\u904e\u5229\u7528\u73fe\u6709DSA\u8a2d\u7f6e\u548c\u8868\u73fe\u7d50\u5408\uff0c\u628a\u5ee3\u544a\u6d3b\u52d5\u7684\u6210\u6548\u6700\u5927\u5316\u3002<\/p>\n

      \u5728\u5347\u7d1a\u5f8c\uff0c\u5ee3\u544a\u5546\u9084\u662f\u53ef\u4ee5\u5728\u300c\u5ee3\u544a\u6d3b\u52d5\u300d\u8868\u4e2d\u67e5\u770b\u539f\u672c\u7684DSA\u5ee3\u544a\u7cfb\u5217\u7684\u6b77\u53f2\u6578\u64da\u3002<\/p>\n

      \u70ba\u4f55\u6b64\u5347\u7d1a\u5982\u6b64\u91cd\u8981\uff1f<\/strong><\/h4>\n

      DSA\u4e00\u76f4\u90fd\u662f\u5728\u641c\u5c0b\u5ee3\u544a\u985e\u5225\u6700\u91cd\u8981\u7684\u5ee3\u544a\u7cfb\u5217\u4e4b\u4e00\uff0c\u5b83\u80fd\u5920\u5354\u52a9\u5ee3\u544a\u5546\u900f\u904e\u8457\u9678\u9801\u76ee\u6a19\u5b9a\u4f4d\u7684\u65b9\u5f0f\uff0c\u5f9e\u641c\u7d22\u67e5\u8a62\u4e2d\u5e36\u4f86\u66f4\u591a\u7684\u8f49\u63db\u3002<\/p>\n

      Google\u4ea6\u6709\u63d0\u5230\uff0c\u5c07DSA\u5ee3\u544a\u7cfb\u5217\u5347\u7d1a\u81f3PMax\u7684\u5ee3\u544a\u5546\u5c07\u80fd\u5920\u5728\u76f8\u82e5\u7684\u6bcf\u500b\u8f49\u63db\u6210\u672c\uff08CPA\uff09\u6216\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387\uff08ROAS\uff09\u4e0b\uff0c\u770b\u5230Conversions\u6216Conversion Value\u5e73\u5747\u589e\u52a0\u8d85\u904e15\uff05\u3002\u53e6\u5916\uff0c\u5ee3\u544a\u5546\u5728\u5c07GDN\u5347\u7d1a\u81f3PMax\u5f8c\uff0c\u5e73\u5747\u8f49\u63db\u7387\u53ef\u589e\u52a0\u8d85\u904e20\uff05\u3002<\/p>\n

      \u81ea\u884c\u5347\u7d1a\u7684\u8cc7\u683c\u662f\u4ec0\u9ebc\uff1f<\/strong><\/h4>\n
        \n
      1. \u64c1\u6709\u8d85\u904e10\u500b\u555f\u7528\u7684\u5ee3\u544a\u7fa4\u7d44<\/span><\/li>\n
      2. \u672a\u4f7f\u7528\u667a\u80fd\u7af6\u50f9\uff08Smart Bidding\uff09\u7684\u5ee3\u544a\u7cfb\u5217<\/span><\/li>\n
      3. \u641c\u5c0b\u5ee3\u544a\u7cfb\u5217\u4e2d\u5305\u542b\u95dc\u9375\u5b57\u7684DSA\u5ee3\u544a\u7fa4\u7d44<\/span><\/li>\n
      4. \u7121\u5df2\u555f\u7528\u7684DSA\u5ee3\u544a\u7d20\u6750<\/span><\/li>\n
      5. \u6b63\u5728\u6e2c\u8a66\u4e2d\u7684\u5ee3\u544a\u7cfb\u5217<\/span><\/li>\n<\/ol>\n

        \u5c07DSA\u5347\u7d1a\u70baPMax\u7684\u597d\u8655<\/strong><\/h4>\n

        \u900f\u904eGoogle AI\u7684\u81ea\u52d5\u7af6\u50f9\u548c\u512a\u5316\uff0c\u5ee3\u544a\u5546\u5728\u81ea\u884c\u5347\u7d1a\u5f8c\u53ef\u9ad4\u9a57\u4e00\u7cfb\u5217\u65b0\u529f\u80fd\u4ee5\u63d0\u5347\u5ee3\u544a\u6210\u6548\u3002<\/span><\/p>\n

          \n
        1. \u56e0\u61c9\u7522\u54c1\u5eab\u5b58\u81ea\u52d5\u8abf\u6574\u5ee3\u544a\u6295\u653e\uff08Inventory-aware ad serving\uff09<\/strong>
          \u6240\u6709\u7f3a\u8ca8\u7db2\u9801\/\u7522\u54c1\u5c07\u4e0d\u6703\u51fa\u73fe\u5728\u641c\u5c0b\u5ee3\u544a\u4e2d\u3002<\/li>\n
        2. \u4ee4\u641c\u5c0b\u67e5\u8a62\u4fc3\u6210\u66f4\u591aConversion<\/strong>
          Google AI\u6703\u900f\u904ePMax\u5ee3\u544a\u7cfb\u5217\u7684\u5ee3\u544a\u5167\u5bb9\uff0c\u5e6b\u52a9\u4f60\u627e\u5230\u66f4\u591a\u53ef\u4fc3\u6210\u8f49\u63db\u7684\u641c\u5c0b\u67e5\u8a62\uff0c\u7279\u5225\u9069\u5408\u5167\u5bb9\u4e0d\u8db3\u6216\u5185\u5bb9\u6975\u5c11\u7684\u8457\u9678\u9801\u3002<\/li>\n
        3. \u5728Google AI\u81ea\u52d5\u5efa\u7acb\u7684\u5ee3\u544a\u5143\u7d20\u4e0a\u64c1\u6709\u66f4\u591a\u63a7\u5236\u6b0a<\/strong>
          \u5ee3\u544a\u5546\u53ef\u4ee5\u5728\u5ee3\u544a\u5143\u7d20\u5831\u544a\u4e2d\u770b\u5230\u7531Google AI\u81ea\u52d5\u5efa\u7acb\u7684\u6587\u5b57\u5ee3\u544a\uff0c\u6709\u9700\u8981\u6642\u66f4\u53ef\u81ea\u7531\u9078\u64c7\u522a\u9664headline\u53cadescription\u3002<\/li>\n
        4. \u66f4\u8a73\u7d30\u7684\u5831\u544a\u53ca\u8cc7\u6599\u5206\u6790<\/strong>
          Google\u6b63\u5728\u91dd\u5c0d\u641c\u5c0b\u985e\u5225\u9032\u884c\u66f4\u591a\u6539\u5584\uff0c\u7279\u5225\u662f\u5728\u5957\u7528\u65e5\u671f\u7bc4\u570d\u5167\u67e5\u770b\u641c\u5c0b\u95dc\u9375\u5b57\u7684\u8868\u73fe\u548c\u4e0b\u8f09\u5206\u6790\u8cc7\u6599\u3002<\/li>\n<\/ol>\n

          \u76ee\u524d\u9019\u500b\u5347\u7d1a\u9078\u9805\u5b8c\u5168\u662f\u81ea\u9858\u6027\u7684\uff0c\u5ee3\u544a\u5546\u9084\u662f\u53ef\u4ee5\u7e7c\u7e8c\u4f7f\u7528DSA\u3002\u4f46\u662f\u76f8\u4fe1\u5728\u4e0d\u4e45\u7684\u5c07\u4f86\uff0cDSA\u548c\u5176\u4ed6\u6240\u6709\u7684\u5ee3\u544a\u6d3b\u52d5\u7d42\u7a76\u9084\u662f\u6703\u88abPMax\u53d6\u4ee3\u3002\u9019\u9805\u904e\u7a0b\u5c07\u6703\u628a\u512a\u5316\u63a8\u5411\u57fa\u65bc\u7af6\u50f9\u7b56\u7565\uff08Bid Strategy\uff09\u548c\u53d7\u773e\u4fe1\u865f\uff08Audience Signals\uff09\u7684\u6f14\u7b97\u6cd5\u3002<\/p>\n

          <\/p>\n\n\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          Now you can upgrade your Dynamic Search Ads (DSA) and Google Display Ads (GDN) directly to Performance Max (PMax)! This upgrade was launched and made available to all advertisers in 2023. However, only certain advertisers are eligible for this upgrade based on their current features and functionalities. You can complete the self-upgrade through your account […]<\/p>\n","protected":false},"author":8,"featured_media":22008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,82,52,81],"tags":[],"class_list":["post-21959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads","category-performance-max","category-sem","category-youtube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21959"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/22008"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}