{"id":21968,"date":"2023-09-01T16:25:11","date_gmt":"2023-09-01T08:25:11","guid":{"rendered":"https:\/\/www.kickads.co\/?p=21968"},"modified":"2023-09-01T16:25:11","modified_gmt":"2023-09-01T08:25:11","slug":"elevate-your-holiday-performance-with-new-ad-and-insights-features","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/elevate-your-holiday-performance-with-new-ad-and-insights-features\/","title":{"rendered":"\u5168\u65b0Google Ads\u5ee3\u544a\u548c\u5206\u6790\u8cc7\u6599\u529f\u80fd\uff1a\u63d0\u9ad8\u7bc0\u65e5\u5ba3\u50b3\u6210\u6548\u5fc5\u5099\u5de5\u5177"},"content":{"rendered":"

\u96a8\u8457\u9081\u51652023\u5e74\u5ea6\u7684\u5f8c\u534a\u6bb5\uff0c\u9019\u4e5f\u610f\u5473\u8457\u6211\u5011\u958b\u59cb\u8fce\u63a5\u7bc0\u65e5\u65fa\u5b63\u7684\u4f86\u81e8\uff0c\u662f\u5404\u500b\u4f01\u696d\u63d0\u9ad8\u92b7\u552e\u53ca\u6536\u5165\u7684\u95dc\u9375\u6642\u671f\u3002Google\u4ea6\u56e0\u6b64\u63a1\u7528\u4e86\u4e00\u7cfb\u5217\u6700\u65b0AI\u6280\u8853\u7684\u5de5\u5177\u53ca\u5206\u6790\u8cc7\u6599\u529f\u80fd\uff0c\u4ee5\u5354\u52a9\u5ee3\u544a\u5546\u4fc3\u9032\u96fb\u5546\u7db2\u5e97\u7b56\u7565\uff0c\u7e7c\u800c\u4ee4\u7bc0\u65e5\u5ba3\u50b3\u6210\u6548\u500d\u589e\u3002<\/p>\n

Google\u5ee3\u544a<\/span><\/h2>\n

\u7b56\u7565\uff08\u4e00\uff09\uff1aPerformance Max\u5ee3\u544a\u65b0\u5de5\u5177\uff08\u9ad8\u50f9\u503c\u65b0\u5ba2\u6236\u7372\u53d6\u512a\u5316 New Customer Acquisition with High Value optimization\uff09<\/strong><\/h3>\n

Performance Max\u4e00\u76f4\u4ee5\u4f86\u90fd\u662f\u5099\u53d7Google\u5ee3\u5927\u63a8\u85a6\u7684\u4e00\u500b\u4ee5\u8f49\u63db\u9a45\u52d5\u578b\u70ba\u76ee\u6a19\u7684\u5ee3\u544a\u7cfb\u5217\u3002\u5b83\u5229\u7528\u6a5f\u5668\u5b78\u7fd2\u70ba\u5ee3\u544a\u7cfb\u5217\u81ea\u52d5\u8a2d\u5b9a\u51fa\u50f9\u53ca\u9032\u884c\u512a\u5316\u4ee5\u5145\u5206\u5be6\u73fe\u66f4\u591a\u92b7\u552e\u76ee\u6a19\u3002\u9019\u500b\u63a8\u85a6\u6e90\u81ea\u65bc\u4eba\u5011\u8cfc\u7269\u65b9\u5f0f\u7684\u8b8a\u5316\u3002\u5982\u4eca\uff0c\u4eba\u5011\u7684\u8cfc\u7269\u884c\u70ba\u5df2\u9010\u6f38\u5728\u6539\u8b8a\uff0c\u6703\u4f7f\u7528\u4e0d\u540c\u7684\u6e20\u9053\uff0c\u4f8b\u5982\u7db2\u7d61\u3001\u61c9\u7528\u7a0b\u5f0f\u6216\u662f\u9580\u5e02\u3002Google\u6700\u65b0\u8cc7\u6599\u986f\u793a\uff0c\u5728\u77ed\u77ed\u7684\u5169\u5929\u5185\uff0c\u8d85\u904e\u4e00\u534a\uff0861%\uff09\u7684\u8cfc\u7269\u8005\u6703\u4f7f\u75285\u500b\u6216\u4ee5\u4e0a\u7684\u76f8\u95dc\u6e20\u9053\u9032\u884c\u8cfc\u7269\u3002<\/p>\n

\u5c0d\u65bc\u5e0c\u671b\u900f\u904ePerformance Max\u5ee3\u544a\u5728\u7db2\u4e0a\u92b7\u552e\u7522\u54c1\u7684\u5ee3\u544a\u5546\uff0c\u53ef\u4ee5\u63a1\u7528 \u300c\u9ad8\u50f9\u503c\u65b0\u5ba2\u6236\u7372\u53d6\u512a\u5316\u300d<\/strong>\u7684\u5de5\u5177\u3002\u6216\u8a31\u5ee3\u544a\u5546\u5c0d\u65bc\u9019\u9805\u65b0\u5de5\u5177\u9084\u662f\u4e00\u77e5\u534a\u89e3\uff0c\u4f46\u5b83\u53ef\u4ee5\u5141\u8a31\u5ee3\u544a\u5546\u91dd\u5c0d\u65b0\u5ba2\u6236\u4f86\u8a2d\u5b9a\u8f03\u9ad8\u7af6\u50f9\u3002\u7c21\u55ae\u4f86\u8aac\uff0c\u9019\u662f\u500b\u80fd\u5920\u8b93\u4f60\u540c\u6642\u63a5\u89f8\u9ad8\u50f9\u503c\u548c\u4e00\u822c\u50f9\u503c\u7684\u65b0\u5ba2\u6236\uff0c\u4e26\u540c\u6642\u5438\u5f15\u73fe\u6709\u5ba2\u6236\u7684\u597d\u5de5\u5177\u3002\u56e0\u6b64\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u5f9e\u55ae\u4e00\u7684\u5ee3\u544a\u6d3b\u52d5\u4e2d\u589e\u52a0\u6240\u6709\u985e\u578b\u5ba2\u6236\u7684\u92b7\u552e\uff0c\u4ea6\u53ef\u91dd\u5c0d\u6027\u5730\u5438\u5f15\u66f4\u591a\u65b0\u5ba2\u6236\uff0c\u70ba\u5176\u5e36\u4f86\u66f4\u591a\u92b7\u552e\u3002<\/p>\n

\u7b56\u7565\uff08\u4e8c\uff09\uff1a\u63d0\u524d\u6e2c\u8a66\u4f60\u7684\u5ee3\u544a\u6d3b\u52d5<\/b><\/h3>\n

\u8d81\u65e9\u9032\u884c\u6e96\u5099\u548c\u53cd\u8986\u6e2c\u8a66\uff0c\u8b93\u5ee3\u544a\u5546\u5728\u7bc0\u65e5\u65fa\u5b63\u6e96\u5099\u4e4b\u6642\u80fd\u5920\u4e86\u89e3\u53ca\u61c9\u7528\u9069\u7576\u7684\u5ee3\u544a\u7cfb\u5217\u53ca\u7af6\u50f9\u7b56\u7565\uff0c\u4ee5\u66f4\u597d\u5730\u512a\u5316\u4e0d\u540c\u7684\u5ee3\u544a\u6548\u679c\u3002\u5c0d\u65bc\u64c1\u6709\u9580\u5e02\u7684\u4f01\u696d\u800c\u8a00\uff0c\u53ef\u900f\u904eA\/B\u6e2c\u8a66\u70ba\u8cfc\u7269\u8005\u63d0\u4f9b\u66f4\u5b8c\u6574\u7684\u5168\u6e20\u9053\u9ad4\u9a57\uff0c\u78ba\u4fdd\u5176\u7af6\u50f9\u7b56\u7565\u4e0d\u6703\u504f\u5411\u65bc\u7db2\u4e0a\u6216\u9580\u5e02\u5176\u4e2d\u4e00\u65b9\u7684\u8cfc\u7269\u8005\u3002\u9019\u9805\u7b56\u7565\u53ef\u8b93\u5ee3\u544a\u5546\u80fd\u5920\u66f4\u5168\u9762\u5730\u8a55\u4f30 \u7db2\u4e0a\u92b7\u552e\u7af6\u50f9\uff08online-only bidding\uff09<\/strong><\/em> \u8207\u91dd\u5c0d\u89aa\u81e8\u9580\u5e02\uff08store visits\uff09\u548c\u9580\u5e02\u92b7\u552e\uff08store sales\uff09\u7684 \u300c\u667a\u80fd\u7af6\u50f9\u300d\uff08Smart bidding\uff09<\/strong><\/em> \u5e36\u4f86\u7684\u5f71\u97ff\u3002\u76ee\u524d\uff0c\u6b64\u529f\u80fd\u50c5\u9069\u7528\u65bc\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u7cfb\u5217\uff08Standard Shopping campaigns\uff09\uff0c\u4e5f\u5373\u5c07\u64f4\u5c55\u81f3\u641c\u5c0b\u5ee3\u544a\u7cfb\u5217\uff08Search campaigns\uff09\u3002<\/span><\/p>\n

i.\u00a0<\/span>\u652f\u63f4\u89aa\u81e8\u9580\u5e02\u7684\u667a\u80fd\u7af6\u50f9\uff08Smart Bidding For Store Visits\uff09<\/span><\/strong><\/p>\n

<\/p>\n

ii.\u00a0<\/span>\u652f\u63f4\u9580\u5e02\u92b7\u552e\u7684\u667a\u80fd\u7af6\u50f9\uff08Smart Bidding For Store Sales\uff09<\/span><\/strong><\/p>\n

<\/p>\n

\u7136\u800c\uff0c\u9580\u5e02\u92b7\u552e\u8f49\u5316\u529f\u80fd\u53ea\u9069\u7528\u65bc\u96f6\u552e\u3001\u9910\u5ef3\u53ca\u6c7d\u8eca (Beta \u7248\u672c) \u5ee3\u544a\u5ba2\u6236\u3002\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u6b61\u8fce\u67e5\u770b \u6b64\u6587<\/a> \u3002<\/p>\n

A. Search campaigns<\/strong>
\u70ba\u4e86\u5be6\u73fe\u66f4\u597d\u7684\u9580\u5e02\u92b7\u552e\u8f49\u63db\uff0c\u5ee3\u544a\u5546\u53ef\u4f7f\u7528\u4ee5\u50f9\u503c\u70ba\u672c\u7684\u7af6\u50f9\u7b56\u7565Target ROAS \u76ee\u6a19\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387 (\u722d\u53d6\u8f49\u63db)<\/strong><\/em> \u6216 Maximize Conversions Value \u722d\u53d6\u6700\u9ad8\u8f49\u63db\u50f9\u503c (\u722d\u53d6\u8f49\u63db)<\/strong><\/em>\uff0c\u4e26\u78ba\u4fdd\u9580\u5e02\u92b7\u552e\u8f49\u63db\u76f8\u5c0d\u65bc\u5176\u4ed6\u8f49\u63db\u52d5\u4f5c\u64c1\u6709\u66f4\u9ad8\u7684\u76f8\u5c0d\u50f9\u503c\u3002\u53e6\u4e00\u65b9\u9762\uff0c Target CPA \u76ee\u6a19\u6bcf\u6b21\u52d5\u4f5c\u6210\u672c (\u722d\u53d6\u8f49\u63db)<\/strong><\/em> \u6216 Maximize Conversions \u722d\u53d6\u6700\u591a\u8f49\u63db (\u722d\u53d6\u8f49\u63db)<\/strong><\/em> \u662f\u91dd\u5c0d\u512a\u5316\u8f49\u63db\u91cf\u7684\u51fa\u50f9\u7b56\u7565\uff0c\u5c07\u6bcf\u7a2e\u8f49\u63db\u52d5\u4f5c\u90fd\u8996\u70ba\u540c\u7b49\u91cd\u8981\u3002<\/p>\n

B. Shopping campaigns<\/strong>
\u7531Standard shopping campaign\u8f49\u7528\u81f3Performance Max campaign\u7684\u5ee3\u544a\u5546\uff0c\u5728\u4fdd\u6301\u76f8\u82e5\u7684ROAS\u7684\u60c5\u6cc1\u4e0b\uff0c\u53ef\u5be6\u73fe\u5e73\u574725%\u8f49\u63db\u50f9\u503c\u589e\u9577\u3002\u5982\u679c\u4f60\u5c1a\u672a\u4f7f\u7528Performance Max campaign\uff0c\u9019\u500b\u512a\u79c0\u7684\u5de5\u5177\u5c07\u70ba\u4f60\u5728\u4f86\u81e8\u7684\u7bc0\u65e5\u65fa\u5b63\u63d0\u4f9b\u63d0\u5347\u92b7\u552e\u7684\u5bf6\u8cb4\u6a5f\u6703\u3002<\/p>\n

\u7b56\u7565\uff08\u4e09\uff09\uff1a\u4f7f\u7528Video<\/strong><\/h3>\n

\u7bc0\u65e5\u65fa\u5b63\u7d55\u5c0d\u662f\u4e00\u500b\u9069\u5408\u5206\u4eab\u7bc0\u65e5\u79ae\u54c1\u6307\u5357\u7684\u6700\u4f73\u6642\u6a5f\u3002\u5ba2\u6236\u53ef\u4ee5\u628a\u63e1\u6642\u6a5f\u88fd\u4f5c\u8207\u7bc0\u65e5\u79ae\u54c1\u76f8\u95dc\u7684\u5f71\u7247\u5185\u5bb9\u4f86\u6fc0\u767c\u6709\u95dc\u79ae\u7269\u6e05\u55ae\u7684\u9748\u611f\uff0c\u9806\u52e2\u589e\u52a0\u92b7\u552e\u3002Google\u5831\u544a\u6307\u51fa\uff0c\u628a\u81f3\u5c11\u4e00\u6bb5\u5f71\u7247\u52a0\u5165Performance Max campaigns\u7684\u5ee3\u544a\u5546\u53ef\u5e73\u5747\u770b\u5230\u7e3d\u984d\u5916\u8f49\u63db\u6b21\u6578\u589e\u52a0\u4e8612%\u3002\u70ba\u4e86\u6709\u6548\u5730\u5438\u5f15YouTube\u4e0a\u700f\u89bd\u7684\u8cfc\u7269\u8005\uff0c\u73fe\u5728Performance Max\u5c07\u53ef\u958b\u59cb\u4f7f\u7528\u7522\u54c1\u8cc7\u8a0a\u63d0\u4f9b\u7684\u5716\u7247\u4f86\u89e3\u9396\u66f4\u591a\u5ee3\u544a\u5eab\u5b58\u548c\u683c\u5f0f\uff0c\u5176\u4e2d\u5305\u62ecYouTube Shorts\u3002\u81ea\u884c\u88fd\u4f5c\u5f71\u7247\u7684\u904e\u7a0b\u975e\u5e38\u7c21\u55ae\uff0cGoogle\u6e96\u5099\u4e86\u8a31\u591a\u7c21\u6613\u5de5\u5177\u53ca\u7bc4\u672c\uff0c\u63d0\u4f9b\u9810\u5148\u8a2d\u8a08\u7684\u6a21\u677f\u3001\u4e3b\u984c\u3001\u5b57\u9ad4\u548c\u52d5\u756b\uff0c\u4ee5\u914d\u5408\u4f60\u7684\u5ee3\u544a\u6d3b\u52d5\u76ee\u6a19\u548c\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n

Google Merchant Centre (GMC)<\/span><\/h2>\n

\u5728GMC Local Shopping Feed\uff0cGoogle\u63d0\u4f9b\u4e86\u591a\u9805\u5efa\u8b70\uff0c\u78ba\u4fdd\u5f9e\u96fb\u5b50\u5546\u52d9\u7db2\u5e97\u5230\u9580\u5e02\u4e4b\u9593\u63d0\u4f9b\u4e00\u81f4\u7684\u5168\u6e20\u9053\u9ad4\u9a57\u3002<\/p>\n

    \n
  1. \u555f\u7528\u300c\u7a0d\u5f8c\u53d6\u8ca8\u300d\uff08Pick Up Later\uff09\u6a19\u7c64<\/b>\uff1aGoogle\u70ba\u6240\u6709\u6c92\u6709\u672c\u5730\u5eab\u5b58\u8cc7\u8a0a\u6e90\u7684\u5546\u5bb6\u555f\u7528\u4e86Pick Up Later\u8a3b\u89e3\u3002<\/span><\/li>\n
  2. \u958b\u653eExpanded Search Top Slot\u5ee3\u544a\u683c\u5f0f<\/strong>\uff1aExpanded Search Top Slot\u5ee3\u544a\u683c\u5f0f\u5df2\u9032\u4e00\u6b65\u64f4\u5c55\u81f3\u4f7f\u7528Performance Max\u9054\u6210\u9580\u5e02\u76ee\u6a19\u7684\u5546\u5bb6\u3002\u9019\u7a2e\u4e92\u52d5\u683c\u5f0f\u7a81\u986f\u4e86\u4f60\u7684\u91cd\u8981\u696d\u52d9\u8a73\u60c5\uff0c\u5982\u71df\u696d\u6642\u9593\uff0c\u4e26\u9f13\u52f5\u5c0d\u7279\u5b9a\u672c\u5730\u8cfc\u7269\u611f\u8208\u8da3\u7684\u5ba2\u6236\uff08\u4f8b\u5982\u641c\u7d22\u300c\u9644\u8fd1\u300d\uff09\u4f86\u5c0b\u627e\u8def\u7dda\u6216\u64a5\u6253\u96fb\u8a71\u3002<\/li>\n
  3. \u5927\u5e45\u5ea6\u7e2e\u77ed\u65b0\u624b\u5165\u9580\u5e73\u5747\u6642\u9593\u4e26\u63a8\u51fa\u65b0\u7684\u5ee3\u544a\u683c\u5f0f<\/strong>\uff1a\u9019\u7a2e\u5ee3\u544a\u683c\u5f0f\u7d50\u5408\u4e86\u4f60Business Profile\u4e2d\u7684\u672c\u5730\u7522\u54c1\u8cc7\u8a0a\u6240\u63d0\u4f9b\u7684\u53ef\u7528\u5eab\u5b58\u8cc7\u6599\uff0c\u4ee5\u66f4\u597d\u5730\u5c55\u73fe\u4f60\u5e97\u92ea\u5c0d\u6f5b\u5728\u5ba2\u6236\u7684\u53ef\u898b\u6027\u3002<\/li>\n<\/ol>\n

    \u5ee3\u544a\u5546\u53ef\u4ee5\u91dd\u5c0d\u4e0d\u540c\u7684\u6e20\u9053\u6216\u5e73\u53f0\u5145\u5206\u904b\u7528Google AI\u7684\u5168\u65b0\u5ee3\u544a\u548c\u5206\u6790\u8cc7\u6599\u529f\u80fd\uff0c\u70ba\u5373\u5c07\u5230\u4f86\u7684\u7bc0\u65e5\u65fa\u5b63\uff0c\u5168\u529b\u6295\u5165\u6e96\u5099\u4eca\u5e74\u7a0d\u5f8c\u7684\u92b7\u552e\u9ad8\u5cf0\u671f\u3002\u91cd\u8981\u7684\u662f\uff0c\u4e8b\u5148\u9032\u884c\u53cd\u5fa9\u6e2c\u8a66\u548c\u5be6\u9a57\u6709\u52a9\u65bc\u78ba\u4fdd\u4f60\u7684\u5ee3\u544a\u6d3b\u52d5\u9054\u5230\u6700\u4f73\u8868\u73fe\u3002<\/p>\n

    <\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    As we approach the second half of the year, we are getting closer to the holiday season, a crucial period for businesses aiming to enhance their sales and revenue. Google has introduced new tools and insights features to assist advertisers in facilitating their eCommerce strategy efforts. Google Ads Strategy 1: Performance Max New Tool (New […]<\/p>\n","protected":false},"author":8,"featured_media":22007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,82,52,81],"tags":[],"class_list":["post-21968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads","category-performance-max","category-sem","category-youtube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=21968"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/21968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/22007"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=21968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=21968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=21968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}