{"id":22192,"date":"2023-11-16T17:02:26","date_gmt":"2023-11-16T09:02:26","guid":{"rendered":"https:\/\/www.kickads.co\/?p=22192"},"modified":"2023-11-16T17:02:26","modified_gmt":"2023-11-16T09:02:26","slug":"optimize-performance-max-with-search-themes-for-improved-traffic","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/optimize-performance-max-with-search-themes-for-improved-traffic\/","title":{"rendered":"Pmax\u65b0\u73a9\u6cd5 - \u5229\u7528\u300c\u641c\u5c0b\u4e3b\u984c\u300d\u63d0\u5347\u6d41\u91cf"},"content":{"rendered":"<p><\/p>\n\n\n<p class=\"c3\"><span class=\"c1\">Performance Max\u5df2\u7d93\u6210\u70ba\u6211\u5011\u7d93\u5e38\u4f7f\u7528\u7684\u5ee3\u544a\u985e\u578b\u4e4b\u4e00\uff0c\u6700\u8fd1\uff0cGoogle\u63a8\u51fa\u4e86\u5168\u65b0\u529f\u80fd - \u300c\u641c\u5c0b\u4e3b\u984c Search Themes\u300d\uff0c\u5e6b\u52a9\u6211\u5011\u66f4\u597d\u5730\u5229\u7528Performance Max\u5ee3\u544a\u6d3b\u52d5\u3002\u73fe\u6642\u4f60\u53ef\u4ee5\u901a\u904e\u300c\u641c\u7d22\u4e3b\u984c\u300d\u7684\u529f\u80fd\u8f15\u9b06\u5f15\u5c0ePerformance Max \u5ee3\u544a\uff0c\u5b9a\u4f4d\u672a\u88ab\u6db5\u84cb\u7684\u5c55\u793a\u4f4d\u7f6e\u4f86\u6295\u653e\u5ee3\u544a\uff0c\u52a9\u4f60\u63a5\u89f8\u90a3\u4e9b\u53ef\u80fd\u88ab\u5ffd\u7565\u7684\u76ee\u6a19\u53d7\u773e\u7fa4\u9ad4\u3002 \u5c07\u60a8\u7684\u5c08\u696d\u77e5\u8b58\u8207\u300c\u641c\u5c0b\u4e3b\u984c\u300dBeta \u7248\u7d50\u5408\uff0c\u60a8\u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u6e20\u9053\u4e0a\u89f8\u9054\u66f4\u5ee3\u6cdb\u7684\u53d7\u773e\u4e26\u63d0\u9ad8\u5ee3\u544a\u7684\u6210\u6548\u3002<\/span><\/p>\n<h3 class=\"c1\">\u4ec0\u9ebc\u6642\u5019\u4f7f\u7528\u300c\u641c\u5c0b\u4e3b\u984c\u300d\u6700\u6709\u6548\uff1f<\/h3>\n<p>\u5728\u7576AI\u7121\u6cd5\u5206\u8fa8\u4f60\u7684\u884c\u696d\u77e5\u8b58\u6642\uff0c\u9019\u5c31\u662f\u300c\u641c\u5c0b\u8a71\u984c\u300d\u767c\u63ee\u6700\u5927\u529f\u6548\u7684\u6642\u5019\u3002\u60f3\u50cf\u4e00\u4e0b\uff0c\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u8cc7\u6599\u4e0d\u5920\u5b8c\u6574\u6216\u8005\u66f4\u65b0\u7de9\u6162\uff0c\u6c92\u95dc\u4fc2\uff01\u300c\u641c\u5c0b\u4e3b\u984c\u300d\u5c07\u6703\u586b\u88dc\u9019\u4e9b\u7a7a\u767d\uff0c\u78ba\u4fdd\u4f60\u7684\u5ee3\u544a\u4e0d\u50c5\u91dd\u5c0d\u6b63\u78ba\u7684\u53d7\u773e\uff0c\u9084\u80fd\u63d0\u9ad8\u5176\u5f71\u97ff\u529b\u3002\n\n\n\u53e6\u5916\uff0c\u5982\u679c\u4f60\u8a08\u5283\u9032\u5165\u65b0\u5e02\u5834\u6216\u8005\u63a8\u51fa\u65b0\u7522\u54c1\uff0c\u4f46\u6c92\u6709\u592a\u591a\u4ee5\u5f80\u7684\u5ee3\u544a\u6578\u64da\uff0c\u4e0d\u7528\u64d4\u5fc3\uff01\u300c\u641c\u5c0b\u4e3b\u984c\u300d\u5c31\u50cf\u662f\u4f60\u7684\u5ee3\u544a\u795e\u52a9\u624b\uff0c\u52a9\u4f60\u9054\u6210\u76ee\u6a19\u3002\u7576\u4f60\u5728\u6e96\u5099\u7bc0\u65e5\u4fc3\u92b7\u8a08\u5283\uff0c\u800c\u524d\u671f\u6578\u64da\u53c8\u4e0d\u591a\uff0c\u300c\u641c\u5c0b\u4e3b\u984c\u300d\u6703\u662f\u4f60\u7684\u597d\u5e6b\u624b\uff0c\u70ba\u4f60\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u53d7\u773e\uff0c\u5be6\u73fe\u9ad8\u6210\u6548\u7684\u5ee3\u544a\u3002\n\n\n\u4e0d\u50c5\u5982\u6b64\uff0c\u300c\u641c\u5c0b\u4e3b\u984c\u300d\u9084\u53ef\u4ee5\u64f4\u5927\u4f60\u7684\u5ee3\u544a\u5f71\u97ff\u7bc4\u570d\uff0c\u4e0d\u50c5\u5728\u641c\u5c0b\u4e0a\uff0c\u9084\u5305\u62ec\u641c\u5c0b\u7db2\u8def\u5ee3\u544a\u7b49\u5404\u500b\u7ba1\u9053\uff0c\u8b93\u4f60\u7684\u5ee3\u544a\u66f4\u5168\u9762\u5730\u8986\u84cb\u5404\u500b\u95dc\u9375\u696d\u52d9\u4e3b\u984c\uff0cGoogle AI \u6280\u8853\u5c07\u6839\u64da\u4f60\u65b0\u589e\u7684\u641c\u5c0b\u4e3b\u984c\uff0c\u5728\u6240\u6709\u5ee3\u544a\u7a7a\u9593\uff08\u5305\u62ec Google \u641c\u5c0b\u3001YouTube\u3001Gmail\u3001Discovery\u3001Google \u5730\u5716\u548c Google \u5c55\u793a\u5ee3\u544a\u7db2\u8def\uff09\u4e2d\u5438\u5f15\u4f60\u60f3\u8981\u7684\u6d41\u91cf\uff0c\u4e26\u6839\u64da\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u884c\u70ba\uff0c\u5728\u4e0d\u540c\u7ba1\u9053\u4e2d\u5c0b\u627e\u76ee\u6a19\u5c0d\u8c61\uff0c\u8b93\u4f60\u66f4\u6e96\u78ba\u3001\u66f4\u6709\u6548\u7387\u5730\u62d3\u5c55\u4f60\u7684\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n<h3>\u6dfb\u52a0\u641c\u7d22\u4e3b\u984c\u6642\u7684\u6ce8\u610f\u4e8b\u9805<\/h3>\n<p class=\"c3\"><span class=\"c1\">\u7576\u4f60\u6dfb\u52a0\u76f8\u95dc\u7684\u641c\u5c0b\u4e3b\u984c\u6642\uff0c\u5be6\u969b\u4e0a\u662f\u5728\u544a\u8a34 Google AI \u4f60\u60f3\u8981\u5728 Performance Max \u5ee3\u544a\u6d3b\u52d5\u4e2d\u4e2d\u8986\u84cb Google Ads \u4e2d\u6240\u6709\u5ee3\u544a\u7a7a\u9593\u7684\u76ee\u6a19\u53d7\u773e\u3002<br \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google AI\u53ef\u80fd\u7121\u6cd5\u7acb\u5373\u7406\u89e3\uff0c\u4f60\u9700\u8981\u5229\u7528\u4f60\u7684\u884c\u696d\u77e5\u8b58\u4f86\u78ba\u4fdd\u5ee3\u544a\u5167\u5bb9\u548c\u4f60\u9078\u64c7\u7684\u4e3b\u984c\u76f8\u5339\u914d\uff0c\u9019\u6a23\u4f60\u7684\u5ee3\u544a\u624d\u80fd\u9054\u5230\u6700\u9ad8\u7684\u6548\u76ca\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u9700\u8981\u78ba\u4fdd\u4f60\u6dfb\u52a0\u7684\u4e3b\u984c\u662f\u7b26\u5408\u4f60\u7684\u696d\u52d9\u76f8\u95dc\uff0c\u4e26\u907f\u514d\u4f7f\u7528\u91cd\u8907\u6216\u610f\u601d\u76f8\u8fd1\u7684\u5b57\u773c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u6dfb\u52a0\u641c\u7d22\u4e3b\u984c\u6642\uff0c\u4e00\u500bAsset Group\u6700\u591a\u53ea\u80fd\u5920\u52a0\u5165 25 \u500b\u641c\u5c0b\u4e3b\u984c\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u5728\u5ee3\u544a\u7cfb\u5217\u548c\u5e33\u6236\u7d1a\u5225\u7684\u641c\u5c0b\u5b57\u8a5e\u5206\u6790\u8cc7\u6599\u4e2d\u67e5\u770b\u8207\u5ee3\u544a\u76f8\u7b26\u7684\u641c\u5c0b\u985e\u5225\uff0c\u4ee5\u53ca\u76f8\u95dc\u7684\u8f49\u63db\u6210\u6548\uff0c\u9019\u4e9b\u90fd\u662f\u6709\u53c3\u8003\u50f9\u503c\u7684\u3002<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><span class=\"c1\"><br \/><br \/><br \/><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh7-us.googleusercontent.com\/pcMT1zVhLUV7CPO7ykTdjkzH6T9uwZh_x4xxT11Jy1ZIbDJy9WmzyVbTNjRi2CB5QdFE_T4OZ7XKBTJAjZit-ALnGLSDyQUedMAgXbVgaDupYHGm5SBNfRgWe42uoX1e22IY7LjiXtotBlfRMCslJJw\" width=\"715\" height=\"434\" \/><\/p>\n<p class=\"c7\" style=\"text-align: center;\"><span class=\"c1\">\u4f60\u6700\u591a\u53ef\u4ee5\u5728Performance Max Campaigns\u4e2d\u65b0\u589e 25 \u500b\u641c\u5c0b\u4e3b\u984c<\/span><\/p>\n<p class=\"c7\" style=\"text-align: center;\"><em><span class=\"c9\">Sources: Google Ads &amp; Commerce Blog<\/span><\/em><\/p>\n<p class=\"c3\"><span class=\"c1\">\u4e0d\u7ba1\u4f60\u662f\u60f3\u8981\u586b\u88dc\u7db2\u7ad9\u7684\u54a8\u8a62\u7a7a\u7f3a\u3001\u958b\u62d3\u5230\u65b0\u7684\u5e02\u5834\u9084\u662f\u60f3\u8981\u66f4\u7cbe\u6e96\u7684\u512a\u5316\u4f60\u7684\u5ee3\u544a\uff0c\u641c\u7d22\u4e3b\u984c\u7d55\u5c0d\u53ef\u4ee5\u52a9\u4f60\u4e8b\u534a\u529f\u500d\uff01 <\/span><\/p>\n<p class=\"c3\"><span class=\"c1\">\u4eca\u5929\u5c31\u8a66\u4e0bPerformance Max\u7684\u65b0\u73a9\u6cd5\u5427\uff01\u76f8\u4fe1\u6211\u5011\u80fd\u5920\u66f4\u6709\u6548\u5730\u4f7f\u7528\u300c\u641c\u5c0b\u4e3b\u984c\u300d\u4f86\u512a\u5316\u6211\u5011\u7684Performance Max\u5ee3\u544a\u6d3b\u52d5\u3002<\/span><\/p>\n<p><!--more--><\/p>","protected":false},"excerpt":{"rendered":"<p>Performance Max has become a widely utilized campaign type in our strategy, but it has its limitations. To address this, Google has consistently refined and enhanced it by introducing new features that improve campaign performance. One of these new features is &#8220;search themes&#8221; in Performance Max. With this feature, you can actively guide Performance Max [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-22192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-max"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/22192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=22192"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/22192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/22265"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=22192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=22192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=22192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}