{"id":22329,"date":"2023-12-06T11:06:55","date_gmt":"2023-12-06T03:06:55","guid":{"rendered":"https:\/\/www.kickads.co\/?p=22329"},"modified":"2023-12-06T11:06:55","modified_gmt":"2023-12-06T03:06:55","slug":"why-is-brand-keyword-cost-per-click-so-expensive-reasons-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/why-is-brand-keyword-cost-per-click-so-expensive-reasons-you-need-to-know\/","title":{"rendered":"\u54c1\u724c\u95dc\u9375\u5b57\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\u9ad8\uff1f\u80cc\u5f8c\u539f\u56e0\u548c\u89e3\u6c7a\u65b9\u6cd5"},"content":{"rendered":"

<\/p>\n\n\n

\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09\u662f\u6307\u6bcf\u7576\u6709\u4eba\u9ede\u64ca\u60a8\u7684\u5ee3\u544a\u6642\uff0c\u60a8\u9700\u8981\u652f\u4ed8\u7684\u91d1\u984d\u3002\u73fe\u4eca\uff0c\u8d8a\u4f86\u8d8a\u591a\u7684\u4f01\u696d\u8f49\u5411\u4f7f\u7528\u6bcf\u6b21\u9ede\u64ca\u4ed8\u8cbb\uff08PPC\uff09\u5ee3\u544a\uff0c\u5982\u679c\u60a8\u6ce8\u610f\u5230\u60a8\u7684Google\u5ee3\u544a\u9ede\u64ca\u6210\u672c\u6b63\u5728\u98c6\u5347\uff0c\u60a8\u53ef\u80fd\u60f3\u77e5\u9053\u9020\u6210\u9019\u7a2e\u60c5\u6cc1\u7684\u539f\u56e0\uff0c\u4ee5\u53ca\u5982\u4f55\u964d\u4f4e\u6210\u672c\u3002\u8b93\u6211\u5011\u5e26\u60a8\u5206\u6790\u4e86\u89e3\u662f\u4ec0\u9ebc\u56e0\u7d20\u63d0\u9ad8\u4e86\u60a8\u7684\u54c1\u724c\u7684\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff0c\u4e26\u63a2\u7d22\u591a\u7a2e\u7b56\u7565\u6709\u6548\u5e6b\u52a9\u63a7\u5236\u6210\u672c\u3002<\/span><\/p>\n

\u54c1\u724c\u95dc\u9375\u5b57\u901a\u5e38\u5305\u62ec\u60a8\u7684\u54c1\u724c\u540d\u7a31\u6216\u54c1\u724c\u76f8\u95dc\u7684\u5b57\u773c\u3002\u5b83\u5011\u901a\u5e38\u6bd4\u4e00\u822c\u901a\u7528\u95dc\u9375\u5b57\u66f4\u4fbf\u5b9c\u548c\u66f4\u6709\u6548\uff0c\u56e0\u70ba\u5b83\u5011\u6709\u66f4\u9ad8\u7684\u8f49\u63db\u7387\u548c\u66f4\u4f4e\u7684\u6bcf\u6b21\u9ede\u64ca\u6210\u672c (CPC)\u3002\u4f46\u5982\u679c\u60a8\u7684\u54c1\u724c\u95dc\u9375\u5b57\u4e26\u4e0d\u50cf\u60a8\u9810\u671f\u7684\u4f4e\uff0c\u60a8\u53ef\u4ee5\u5982\u4f55\u964d\u4f4e\uff1f\u60a8\u53ef\u4ee5\u505a\u4e9b\u4ec0\u9ebc\u4f86\u964d\u4f4e\u60a8\u7684\u7af6\u50f9\u6210\u672c\u4e26\u63d0\u9ad8\u5229\u6f64\u5462\uff1f<\/span><\/p>\n

\u6211\u60f3\u8207\u5927\u5bb6\u5206\u4eab\u4e00\u500b\u6848\u4f8b\uff0c\u5c55\u793a\u6211\u5011\u662f\u5982\u4f55\u5354\u52a9\u5ba2\u6236\u6210\u529f\u964d\u4f4e\u54c1\u724c\u95dc\u9375\u5b57\u7af6\u50f9\u6bcf\u6b21\u9ede\u64ca\u7684\u6210\u672c\uff08CPC\uff09:<\/span><\/p>\n

<\/h3>\n

\u00a0<\/h3>\n

\u6211\u5011\u7528\u4e86\u5169\u500b\u6708\u7684\u6578\u64da\u4f86\u505a\u6bd4\u8f03\uff0c\u6211\u5011\u767c\u73fe\u5f9e7\u6708\u52308\u6708\uff0c\u54c1\u724c\u95dc\u9375\u8a5e (Brand Keywords)\u7684\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\u9ad8\u9054HK$51.55\u3002\u4e0d\u53ef\u601d\u8b70\u7684\u662f\u901a\u7528\u95dc\u9375\u5b57 (Generic Keywords) \u7684\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\u7adf\u7136\u6bd4\u54c1\u724c\u95dc\u9375\u5b57\u7684\u6210\u672c\u9084\u4f4e\uff01<\/p>\n

\u7d93\u904e\u6211\u5011\u8abf\u6574\u4e86\u4e00\u4e9b\u8a2d\u7f6e\u5f8c\uff0c\u54c1\u724c\u95dc\u9375\u5b57\u7af6\u50f9\u5c31\u9010\u6f38\u6e1b\u4f4e\u4e86\u4e0d\u5c11\u4e86\u3002\u5f9e9\u6708\u523010\u6708\uff0c\u6bcf\u6b21\u9ede\u64ca\u53ea\u9700\u8981HK$29.75\uff0c\u6bd4\u4e4b\u524d\u6e1b\u5c11\u4e8642.28%\u3002<\/p>\n

\u6211\u5011\u5c07\u8207\u60a8\u5206\u4eab\u56db\u500b\u5e38\u898b\u7684\u56e0\u7d20\u5c0e\u81f4\u60a8\u7684\u54c1\u724c\u95dc\u9375\u5b57\u6bcf\u6b21\u9ede\u64ca\u6210\u672c (CPC) \u98c3\u5347\uff0c\u4ee5\u53ca\u63d0\u4f9b\u91dd\u5c0d\u6027\u89e3\u6c7a\u65b9\u6cd5\u3002\u5728\u9019\u7bc7\u6587\u7ae0\u7684\u6700\u5f8c\uff0c\u60a8\u5c07\u6709\u66f4\u597d\u7684\u4e86\u89e3\u95dc\u65bc\u7232\u4ec0\u9ebd\u54c1\u724c\u95dc\u9375\u5b57\u7af6\u50f9\u5605\u8cb4\u548c\u89e3\u6c7a\u65b9\u6cd5\u3002<\/p>\n

\u5e38\u898b\u539f\u56e0 1\uff1a\u6311\u9078\u932f\u8aa4\u7684\u95dc\u9375\u5b57\u914d\u5c0d\/\u6bd4\u5c0d\u985e\u578b<\/span><\/h3>\n

\u914d\u5c0d\u985e\u578b\u6c7a\u5b9a\u4e86\u60a8\u7684\u95dc\u9375\u5b57\u8207\u89f8\u767c\u60a8\u5ee3\u544a\u7684\u641c\u7d22\u67e5\u8a62\u7684\u5339\u914d\u7a0b\u5ea6\u3002\u6709\u4e09\u7a2e\u4e3b\u8981\u7684\u914d\u5c0d\u985e\u578b\uff1a\u5ee3\u6cdb\u914d\u5c0d(Broad Match)\u3001\u8a5e\u7d44\u914d\u5c0d (Phrase Match) \u548c\u5b8c\u5168\u914d\u5c0d (Exact Match)\u3002\u6bcf\u7a2e\u914d\u5c0d\u985e\u578b\u90fd\u6709\u5176\u81ea\u8eab\u7684\u512a\u9ede\u548c\u7f3a\u9ede\uff0c\u53d6\u6c7a\u65bc\u60a8\u7684\u76ee\u6a19\u548c\u9810\u7b97\u3002<\/p>\n

\u5982\u679c\u60a8\u9078\u64c7\u7684\u95dc\u9375\u5b57\u592a\u5ee3\u6cdb\u6216\u592a\u666e\u901a\uff0c\u90a3\u9ebc\u60a8\u7684\u5ee3\u544a\u5c07\u88ab\u5c55\u793a\u7d66\u5b8c\u5168\u932f\u8aa4\u7684\u53d7\u773e\uff0c\u5c0e\u81f4\u4e0d\u5fc5\u8981\u7684\u9ede\u64ca\u4f86\u81ea\u6c38\u9060\u4e0d\u6703\u6210\u70ba\u60a8\u5ba2\u6236\u7684\u4eba\u9032\u800c\u5f71\u97ff\u6bcf\u6b21\u7684\u9ede\u64ca\u6210\u672c\u6216\u6703\u589e\u52a0\u3002<\/p>\n

\u89e3\u6c7a\u65b9\u6848\uff1a <\/strong><\/h5>\n

\u60a8\u54c1\u724c\u95dc\u9375\u5b57\u7684\u6700\u4f73\u914d\u5c0d\u985e\u578b\u53d6\u6c7a\u65bc\u60a8\u7684\u884c\u696d\u3001\u7af6\u722d\u5c0d\u624b\u548c\u76ee\u6a19\u3002\u7c21\u55ae\u4f86\u8b1b\uff0c\u4e00\u500b\u901a\u7528\u7684\u6cd5\u5247\u662f\u5c0d\u60a8\u7684\u54c1\u724c\u95dc\u9375\u5b57\u4f7f\u7528\u8a5e\u7d44\u914d\u5c0d (Phrase Match) \u548c\u5b8c\u5168\u914d\u5c0d (Exact Match) \u95dc\u9375\u5b57\u7684\u7d44\u5408\uff0c\u56e0\u70ba\u5b83\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5728\u8986\u84cb\u7bc4\u570d\u548c\u76f8\u95dc\u6027\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\uff0c\u4e26\u512a\u5316\u60a8\u7684\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09\u548c\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387\uff08ROAS\uff09\u3002\u60a8\u4e5f\u53ef\u4ee5\u4f7f\u7528\u6392\u9664\u95dc\u9375\u5b57(Negative Keyword) \u4f86\u6392\u9664\u4efb\u4f55\u8207\u60a8\u7684\u54c1\u724c\u6216\u7522\u54c1\u7121\u95dc\u7684\u641c\u7d22\u8a5e\u3002<\/span><\/p>\n

\u8981\u4e86\u89e3\u66f4\u591a\u95dc\u65bc\u95dc\u9375\u5b57\u914d\u5c0d\u985e\u578b\u7684\u4fe1\u606f\uff0c\u8acb\u95b1\u8b80\uff1a\u5f9e\u65b0\u624b\u5230\u5c08\u5bb6\uff1a\u95dc\u9375\u5b57\u914d\u5c0d\/\u6bd4\u5c0d\u5b8c\u6574\u6307\u5357\uff08\u512a\u7f3a\u9ede\u5206\u6790\uff09<\/a><\/span>\u201d.<\/span><\/p>\n

<\/p>\n

\u5e38\u898b\u539f\u56e0 2\uff1a\u7af6\u722d\u5c0d\u624b\u6b63\u5728\u7af6\u6a19\u76f8\u540c\u7684\u95dc\u9375\u5b57<\/span><\/h3>\n

\u7576\u7af6\u722d\u5c0d\u624b\u4e5f\u5728\u7af6\u6a19\u76f8\u540c\u7684\u95dc\u9375\u5b57\uff0c\u9019\u53ef\u80fd\u6703\u589e\u52a0\u7af6\u722d\u5c0e\u81f4\u60a8\u7684\u5ee3\u544a\u5c55\u793a\u4f54\u6709\u7387\u964d\u4f4e\uff0c\u4e26\u63a8\u9ad8\u60a8\u7684\u54c1\u724c\u95dc\u9375\u8a5e\u7684\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\u3002<\/p>\n

\u89e3\u6c7a\u65b9\u6cd5:<\/strong>:<\/h5>\n

\u8981\u61c9\u5c0d\u7af6\u722d\u5c0d\u624b\u7af6\u6a19\u60a8\u7684\u54c1\u724c\u95dc\u9375\u5b57\uff0c\u4e00\u7a2e\u9078\u64c7\u662f\u51fa\u50f9\u9ad8\u65bc\u60a8\u7684\u7af6\u722d\u5c0d\u624b\uff0c\u4e26\u5617\u8a66\u8d85\u8d8a\u4ed6\u5011\u3002\u9019\u53ef\u4ee5\u5e6b\u52a9\u60a8\u7dad\u6301\u60a8\u7684\u5ee3\u544a\u4f4d\u7f6e\u548c\u9ede\u64ca\u7387\uff0c\u4f46\u4e5f\u53ef\u80fd\u589e\u52a0\u60a8\u7684\u7e3d\u6210\u672c\u548c\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\u3002\u53e6\u4e00\u7a2e\u9078\u64c7\u662f\u51fa\u50f9\u4f4e\u65bc\u60a8\u7684\u7af6\u722d\u5c0d\u624b\uff0c\u4e26\u5617\u8a66\u6bd4\u4ed6\u5011\u66f4\u8070\u660e\u7684\u65b9\u6cd5\u53bb\u7af6\u6a19\u3002\u9019\u53ef\u4ee5\u5e6b\u52a9\u60a8\u7bc0\u7701\u9810\u7b97\u4e26\u63d0\u9ad8\u6548\u7387\uff0c\u4f46\u53ef\u80fd\u6703\u6e1b\u5c11\u60a8\u7684\u5c55\u793a\u6b21\u6578\u548c\u9ede\u64ca\u6b21\u6578\u3002<\/span><\/p>\n

\u61c9\u5c0d\u7af6\u722d\u5c0d\u624b\u7af6\u6a19\u60a8\u54c1\u724c\u95dc\u9375\u5b57\u7684\u6700\u4f73\u7b56\u7565\u53ef\u80fd\u6703\u6839\u64da\u60a8\u7684\u7279\u5b9a\u884c\u696d\u3001\u9810\u7b97\u540c\u76ee\u6a19\u800c\u6709\u6240\u4e0d\u540c\u3002\u4e0d\u904e\uff0c\u4e00\u500b\u597d\u7684\u8d77\u9ede\u662f\u5bc6\u5207\u95dc\u6ce8\u60a8\u7684\u7af6\u722d\u5c0d\u624b\u7684\u884c\u52d5\uff0c\u4e26\u76f8\u61c9\u5730\u8abf\u6574\u60a8\u7684\u51fa\u50f9\u3002\u50cfGoogle\u5ee3\u544a\u7af6\u6295\u5206\u6790\u5831\u544a\u9019\u6a23\u7684\u5de5\u5177\u53ef\u4ee5\u63d0\u4f9b\u95dc\u65bc\u60a8\u7684\u7af6\u722d\u5c0d\u624b\u662f\u8ab0\u3001\u4ed6\u5011\u5982\u4f55\u7af6\u6a19\u60a8\u7684\u54c1\u724c\u95dc\u9375\u5b57\u4ee5\u53ca\u4ed6\u5011\u7684\u8868\u73fe\u7684\u6d1e\u5bdf\u3002\u57fa\u65bc\u9019\u4e9b\u8cc7\u8a0a\uff0c\u4f60\u53ef\u4ee5\u6c7a\u5b9a\u662f\u5426\u8981\u591a\u6295\u3001\u5c11\u6295\u3001\u6216\u8005\u7528\u4e0d\u540c\u7684\u65b9\u5f0f\u7af6\u6a19\uff0c\u4ee5\u53ca\u600e\u6a23\u548c\u7af6\u722d\u8005\u5340\u5225\u4f60\u7684\u5ee3\u544a\u3002<\/span><\/p>\n

<\/p>\n

\u5e38\u898b\u539f\u56e0 3\uff1a\u6574\u9ad4\u7684\u54c1\u8cea\u5206\u6578\u904e\u4f4e<\/h3>\n

\u54c1\u8cea\u5206\u6578\u662fGoogle\u7528\u4f86\u8861\u91cf\u4f60\u7684\u5ee3\u544a\uff0c\u767b\u9678\u9801\u9762\u8cea\u91cf\u548c\u76f8\u95dc\u6027\u7684\u6307\u6a19\u3002\u5b83\u57fa\u65bc\u4e09\u500b\u4e3b\u8981\u56e0\u7d20\uff1a\u9810\u671f\u9ede\u64ca\u7387\uff08Expected CTR\uff09\u3001\u5ee3\u544a\u76f8\u95dc\u6027 (Ad Relevance) \u548c\u5230\u9054\u7db2\u9801\u9ad4\u9a57 (Landing Page Experience)\u3002\u54c1\u8cea\u5206\u6578\u7684\u7bc4\u570d\u5f9e1\u523010\uff0c\u5176\u4e2d10\u662f\u6700\u9ad8\u548c\u6700\u597d\u7684\u5206\u6578\u3002<\/p>\n

\u5982\u679c\u60a8\u7684\u95dc\u9375\u5b57\u7684\u54c1\u8cea\u5206\u6578\u904e\u4f4e\uff0c\u53ef\u80fd\u6703\u5c0e\u81f4\u5514\u592a\u7406\u60f3\u7684\u6210\u679c\uff0c\u8b6c\u5982\u5ee3\u544a\u4f4d\u7f6e\u548c\u53ef\u898b\u6027\u964d\u4f4e\u3001\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\u63d0\u9ad8\uff0c\u4ee5\u53ca\u7528\u6236\u9ad4\u9a57\u548c\u6eff\u610f\u5ea6\u964d\u4f4e\u3002\u53ef\u80fd\u6703\u9032\u800c\u6703\u6e1b\u5c11\u60a8\u7684\u5c55\u793a\u6b21\u6578\u3001\u9ede\u64ca\u548c\u8f49\u63db\u6b21\u6578\uff0c\u589e\u52a0\u60a8\u7684\u5ee3\u544a\u6210\u672c\uff0c\u4e26\u5c0e\u81f4\u60a8\u7684\u5ee3\u544a\u958b\u652f\u56de\u5831\u7387\u660e\u986f\u964d\u4f4e\u3002<\/p>\n

\u89e3\u6c7a\u65b9\u6848\uff1a<\/span><\/strong><\/h5>\n

\u901a\u904e\u63d0\u9ad8\u60a8\u7684\u54c1\u8cea\u5206\u6578\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u60a8\u7684\u5ee3\u544a\u6392\u540d\u4e26\u964d\u4f4e\u60a8\u7684\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff0c\u9019\u53ef\u4ee5\u5e6b\u52a9\u60a8\u964d\u4f4e\u60a8\u7684\u54c1\u724c\u95dc\u9375\u5b57\u7af6\u50f9\u6210\u672c\u4e26\u63d0\u9ad8\u60a8\u7684ROI\u3002<\/span><\/p>\n

\u82e5\u60a8\u60f3\u6df1\u5165\u4e86\u89e3\u5982\u4f55\u512a\u5316\u54c1\u8cea\u5206\u6578\uff0c\u8acb\u95b1\u8b80\uff1a\u54c1\u8cea\u5206\u6578\u6df1\u5ea6\u89e3\u6790\uff1a\u5f9e\u57fa\u790e\u52306\u5927\u512a\u5316\u7b56\u7565\uff0c\u6559\u4f60\u7bc0\u7701\u9ad8\u905450%\u5ee3\u544a\u652f\u51fa<\/a><\/span>?\u201d<\/span><\/p>\n

\"QualityScore\"<\/p>\n

\u5e38\u898b\u539f\u56e0 4\uff1a\u9810\u7b97\u548c\u7af6\u50f9\u7b56\u7565\u9078\u64c7\u932f\u8aa4<\/h3>\n

\u9810\u7b97\u548c\u7af6\u50f9\u662f\u7ba1\u7406\u60a8\u7684PPC\u6d3b\u52d5\u7684\u5169\u500b\u91cd\u8981\u65b9\u9762\uff0c\u56e0\u70ba\u5b83\u5011\u6c7a\u5b9a\u4e86\u60a8\u82b1\u591a\u5c11\u9322\u4ee5\u53ca\u5982\u4f55\u82b1\u9322\u3002\u9810\u7b97\u662f\u8a2d\u5b9a\u60a8\u5e0c\u671b\u5728\u60a8\u7684\u6d3b\u52d5\u4e0a\u82b1\u591a\u5c11\u9322\u7684\u4e0a\u9650\u7684\u904e\u7a0b\uff0c\u800c\u7af6\u50f9\u662f\u8a2d\u5b9a\u60a8\u9858\u610f\u70ba\u60a8\u7684\u5ee3\u544a\u7684\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\u7684\u6700\u5927\u91d1\u984d\u7684\u904e\u7a0b\u3002<\/p>\n

\u70ba\u60a8\u7684\u5ee3\u544a\u9032\u884c\u9810\u7b97\u548c\u7af6\u50f9\u662f\u4e00\u7a2e\u9700\u8981\u5e73\u8861\u7b56\u7565\uff0c\u6709\u53ef\u80fd\u51fa\u73fe\u6602\u8cb4\u7684\u932f\u8aa4\u3002\u4f8b\u5982\uff0c\u904e\u4f4e\u51fa\u50f9\u53ef\u80fd\u5c0e\u81f4\u5ee3\u544a\u7684\u6392\u540d\u548c\u53ef\u898b\u6027\u7684\u640d\u5931\uff0c\u6e1b\u5c11\u9ede\u64ca\u7387\u548c\u8f49\u63db\uff0c\u800c\u53ef\u80fd\u6703\u5c0e\u81f4\u932f\u904e\u5bf6\u8cb4\u7684\u6a5f\u6703\uff0c\u4e26\u5c07\u5e02\u5834\u4efd\u984d\u4e1f\u7d66\u7af6\u722d\u5c0d\u624b\u3002\u76f8\u53cd\uff0c\u904e\u9ad8\u51fa\u50f9\u53ef\u80fd\u5c0e\u81f4\u4e0d\u5fc5\u8981\u7684\u652f\u51fa\u548c\u8f03\u4f4e\u7684ROI\uff0c\u800c\u53ef\u80fd\u5c0e\u81f4\u5728\u7121\u5229\u53ef\u5716\u7684\u9ede\u64ca\u4e0a\u904e\u5ea6\u6d88\u8cbb\uff0c\u6295\u9322\u53bb\u5927\u6d77\u4e00\u6a23\u3002\u5176\u6b21\uff0c\u4f7f\u7528\u4e0d\u9069\u7576\u7684\u7af6\u50f9\u7b56\u7565\u4e5f\u53ef\u80fd\u5c0e\u81f4Lead\u6e1b\u5c11\u3002<\/p>\n

\u89e3\u6c7a\u65b9\u6848\uff1a<\/span><\/strong><\/h5>\n

\u60a8\u4e5f\u53ef\u4ee5\u70ba\u4e0d\u540c\u7684\u76ee\u6a19\u548c\u6307\u6a19\u4f7f\u7528\u4e0d\u540c\u985e\u578b\u7684\u81ea\u52d5\u7b56\u7565\uff0c\u5982\u722d\u53d6\u6700\u591a\u9ede\u64ca (Maximize clicks)\u3001\u722d\u53d6\u6700\u591a\u8f49\u63db (Maximize conversions) \u6216\u8005\u722d\u53d6\u6700\u9ad8\u8f49\u63db\u50f9\u503c (Maximize Conversion Value)\u3002\u901a\u904e\u70ba\u60a8\u7684\u54c1\u724c\u95dc\u9375\u5b57\u4f7f\u7528\u6b63\u78ba\u7684\u9810\u7b97\u548c\u7af6\u50f9\u7b56\u7565\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u60a8\u7684\u5ee3\u544a\u76f8\u95dc\u6027\u3001\u8cea\u91cf\u548c\u6027\u80fd\uff0c\u4e26\u512a\u5316\u60a8\u7684\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09\u548c\u5ee3\u544a\u652f\u51fa\u56de\u5831\uff08ROAS\uff09\u3002<\/p>\n

\u4e0d\u77e5\u9053\u60a8\u7684\u696d\u52d9\u9069\u5408\u54ea\u7a2e\u7af6\u50f9\u7b56\u7565\uff1f\u99ac\u4e0a\u95b1\u8b80\u9019\u7bc7\u6587\u7ae0\uff1a\u201dGoogle Ads\u7af6\u50f9\u7b56\u7565\u5be6\u6230\u6559\u5b78\uff08\u4eba\u624b\u6216\u662f\u81ea\u52d5?)\u201d<\/a><\/span>\uff0e<\/span><\/p>\n

<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Cost-Per-Click (CPC) is basically how much you have to pay every time someone clicks on your ad. Now, with more and more businesses turning to Pay-Per-Click (PPC) advertising, the cost can really start to add up. So, if you\u2019ve noticed your CPC in Google Ads is going up, you\u2019re probably wondering why and how to […]<\/p>\n","protected":false},"author":8,"featured_media":22324,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-22329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/22329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=22329"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/22329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/22324"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=22329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=22329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=22329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}