{"id":22335,"date":"2024-01-06T16:06:53","date_gmt":"2024-01-06T08:06:53","guid":{"rendered":"https:\/\/www.kickads.co\/?p=22335"},"modified":"2024-01-06T16:06:53","modified_gmt":"2024-01-06T08:06:53","slug":"unlocking-limitless-potential-after-1-year-is-performance-max-campaign-outshine-standard-shopping-campaign","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/unlocking-limitless-potential-after-1-year-is-performance-max-campaign-outshine-standard-shopping-campaign\/","title":{"rendered":"\u89e3\u9396\u7121\u9650\u6f5b\u80fd\uff1a\u4e00\u5e74\u5f8c\uff0cPerformance Max \u5ee3\u544a\u662f\u5426\u6bd4 Google \u8cfc\u7269\u5ee3\u544a Standard Shopping \u8868\u73fe\u66f4\u597d\uff1f"},"content":{"rendered":"<p><\/p>\n\n\n<p>Performance Max \u5ee3\u544a\u548c Google \u8cfc\u7269\u5ee3\u544a (Standard Shopping) \u662f\u63a8\u5ee3\u7db2\u4e0a\u7522\u54c1\u548c\u672c\u5730\u5b58\u8ca8\u7684\u597d\u5e6b\u624b\u3002\u4ed6\u5011\u6709\u52a9\u65bc\u589e\u52a0\u7db2\u4e0a\u5546\u5e97\u6216\u672c\u5730\u5e97\u8216\u7684\u6d41\u91cf\u3001\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u4ee5\u53ca\u63d0\u9ad8\u6f5b\u5728\u5ba2\u6236\u7684\u8cea\u91cf\u3002<\/p>\n<p>\u4e00\u5e74\u591a\u524d\uff0cGoogle \u8cfc\u7269\u5ee3\u544a\u5f80\u5f80\u6bd4 Performance Max \u5ee3\u544a\u66f4\u70ba\u6709\u6548\uff0c\u8868\u73fe\u66f4\u4f73\u3002\u9019\u662f\u7531\u65bc Performance Max \u5ee3\u544a\u7f3a\u4e4f\u900f\u660e\u5ea6\uff0c\u4f7f\u5176\u6210\u70ba\u201c\u9ed1\u76d2\u5b50\u201d\uff0c\u6211\u5011\u4e0d\u77e5\u9053\u5ee3\u544a\u5728\u54ea\u88cf\u6709\u51fa\u73fe\uff0c\u4e0d\u77e5\u9053\u5ee3\u544a\u7684\u7d44\u5408\u662f\u600e\u6a23\uff0c\u5b8c\u5168\u6c92\u6709\u5b8c\u5b8c\u7684\u6578\u64da\u3002\u53ef\u662f\uff0c\u6700\u8fd1\u6211\u5011\u767c\u73fe\u5230 Performance Max \u5ee3\u544a\u6108\u4f86\u6108\u505a\u5f97\u597d\uff0c\u751a\u81f3\u6bd4 Google \u8cfc\u7269\u5ee3\u544a\u5e36\u4f86\u7684\u8f49\u63db\u66f4\u591a\u3002\u9996\u5148\u6211\u5011\u4f86\u770b\u770b\u67d0\u5ba2\u6236\u57282022\u5e7411\u6708\u548c2023\u5e7411\u6708\u7684\u5ee3\u544a\u8868\u73fe\u3002<\/p>\n<h3 class=\"c1\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh7-us.googleusercontent.com\/qNQ8S0KIQqRRYC6LkwNxrmrNpXCJpVWlmIzgmhc-k3RAXEfFWVISiSgACXPShzj_8Tqw-e6H1Nj6FVvJqOTqkjQliGPD-r7BBqfBFPxZuyDaKDlIysf9MgkjZecMRHaPxLOzR2Z8oR7IcA8JqQQUshY\" \/><\/h3>\n<p style=\"text-align: center;\">Company XX 2022\u5e7411\u6708\u548c2023\u5e7411\u6708\u7684\u5ee3\u544a\u6d3b\u52d5\u6578\u64da<\/p>\n<p class=\"translation-block\">\u56de\u9867\u9019\u9593\u516c\u53f8\u5ee3\u544a\u7684\u8868\u73fe\uff0c\u57282022\u5e7411\u6708\uff0cGoogle \u8cfc\u7269\u5ee3\u544a\u6bd4 Performance Max \u5ee3\u544a\u7372\u5f97\u4e86\u66f4\u591a\u7684\u8f49\u63db\uff0c\u4e26\u5177\u6709\u66f4\u9ad8\u7684\u5ee3\u544a\u56de\u5831\u7387\uff08ROAS\uff09\u548c\u8f03\u4f4e\u7684\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff08CPA\uff09\u3002\u4e0d\u904e\u57282023\u5e7411\u6708\uff0cPerformance Max \u5ee3\u544a\u6210\u70ba\u8868\u73fe\u6700\u597d\u7684\u5ee3\u544a\uff0c\u5728\u8f49\u63db\u6578\u91cf\u548c\u56de\u5831\u7387\u4e0a\u5df2\u7d93\u4e00\u99ac\u7576\u5148\uff0c\u6211\u5011\u540c\u6642\u4e5f\u628a\u9810\u7b97\u7531 Google \u8cfc\u7269\u5ee3\u544a\u8f49\u79fb\u5230 Performance Max \u5ee3\u544a\u4e0a\u3002<\/p>\n<p>\u57282023\u5e7410\u6708\uff0cGoogle \u63a8\u51fa\u4e86 Performance Max \u5ee3\u544a\u7684\u65b0\u529f\u80fd\u4ee5\u63d0\u5347\u6574\u9ad4\u5ee3\u544a\u7684\u8868\u73fe\u3002\u60a8\u53ef\u4ee5\u67e5\u770b\u6b64\u6587\u7ae0\u77ad\u89e3\u66f4\u591a<a href=\"https:\/\/www.kickads.co\/zh\/optimize-performance-max-with-search-themes-for-improved-traffic\/\">Pmax\u65b0\u73a9\u6cd5 - \u5229\u7528\u300c\u641c\u5c0b\u4e3b\u984c\u300d\u63d0\u5347\u6d41\u91cf<\/a>\u201d.<\/p>\n<h3 id=\"h.efq6l8bitodo\" class=\"c4\"><strong>Performance Max \u5ee3\u544a\u548c Google \u8cfc\u7269\u5ee3\u544a\u5982\u4f55\u904b\u4f5c\uff1f<\/strong><\/h3>\n<p class=\"translation-block\">E-Commerce \u7684 Performance Max \u5ee3\u544a\u548cGoogle \u8cfc\u7269\u5ee3\u544a\u7684\u8a2d\u5b9a\u662f\u5341\u5206\u76f8\u4f3c\uff0c\u4f60\u9700\u8981\u900f\u904e Merchant Center \u5206\u4eab\u7522\u54c1\u6578\u64da\uff0c\u7136\u5f8c\u5728 Google Ads \u5167\u5efa\u7acb\u5ee3\u544a\u3002\u63a5\u8457 Google \u6703\u5229\u7528\u5ee3\u544a\u548c\u7522\u54c1\u6578\u64da\uff0c\u5728 Google \u5e73\u53f0\u548c\u5404\u7a2e\u7db2\u7ad9\u4f4d\u7f6e\u5efa\u7acb\u5ee3\u544a\u3002\u65e2\u7136\u5169\u8005\u90a3\u9ebc\u76f8\u540c\uff0c\u70ba\u4ec0\u9ebc\u5169\u908a\u7684\u8868\u73fe\u6703\u76f8\u8ddd\u6108\u4f86\u6108\u5927\uff1f<\/p>\n<p class=\"translation-block\">Performance Max \u5ee3\u544a\u662f\u4e00\u7a2e\u57fa\u65bc\u76ee\u6a19\u5c0d\u8c61\u8a0a\u865f (Audience Signal) \u7684\u81ea\u52d5\u5316\u5ee3\u544a\uff0c\u4ee5\u62ff\u5230\u66f4\u591a\u8f49\u63db\u70ba\u76ee\u6a19\u3002\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u548c\u81ea\u52d5\u5316\u6280\u8853\uff0c\u5b83\u80fd\u5920\u5728\u4e0d\u540c\u7684Google\u5e73\u53f0\uff08\u4f8b\u5982YouTube\u3001\u5c55\u793a\u5ee3\u544a(Display)\u3001\u641c\u5c0b(Search)\u3001Discover\u3001Gmail\u548cMaps\uff09\u6700\u5927\u5316\u512a\u5316\u5ee3\u544a\u6548\u679c\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u5b83\u4e5f\u6703\u5206\u6790\u5404\u7a2e\u56e0\u7d20\uff0c\u5982\u9810\u7b97\u3001\u7522\u54c1\u6578\u64da\u3001\u7528\u6236\u6578\u64da\u3001\u5ee3\u544a\u6587\u6848\u4ee5\u53ca\u5716\u7247\u548c\u5f71\u7247\u7b49\u7b49\uff0c\u5728\u6700\u9069\u5408\u7684\u6642\u6a5f\u5411\u6700\u6709\u8f49\u63db\u50f9\u503c\u7684\u5ba2\u6236\u5c55\u793a\u5ee3\u544a\u3002<\/p>\n<p class=\"translation-block\">\u800c Google \u8cfc\u7269\u5ee3\u544a\u662f\u5c08\u70ba\u96f6\u552e\u5546\u65bc\u7db2\u4e0a\u63a8\u5ee3\u7522\u54c1\u800c\u8a2d\u8a08\u7684\u5ee3\u544a\u985e\u578b\uff0c\u5728\u7528\u6236\u9ede\u64ca\u5ee3\u544a\u524d\uff0c\u5b83\u6703\u5c55\u793a\u6709\u95dc\u92b7\u552e\u5546\u54c1\u7684\u8a73\u7d30\u8cc7\u6599\u3002Google \u8cfc\u7269\u5ee3\u544a\u662f\u6839\u64da Google Merchant Center \u63d0\u4f9b\u7684\u7522\u54c1\u6578\u64da\u800c\u5efa\u7acb\uff0c\u4e26\u4e0d\u662f\u4f9d\u9760\u95dc\u9375\u5b57\u4f86\u78ba\u5b9a\u5ee3\u544a\u7684\u5c55\u793a\u65b9\u5f0f\u548c\u4f4d\u7f6e\u3002\u7531\u65bc\u5ee3\u544a\u4e0a\u6703\u5c55\u793a\u7522\u54c1\u7684\u6a19\u984c\u3001\u50f9\u683c\u3001\u5546\u5e97\u540d\u7a31\u3001\u5716\u7247\u548c\u5176\u4ed6\u76f8\u95dc\u5c6c\u6027\uff0c\u56e0\u6b64\u63d0\u4ea4\u7684\u8a73\u7d30\u4fe1\u606f\u5728\u5339\u914d\u7528\u6236\u641c\u7d22\u6642\u78ba\u4fdd\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u81f3\u95dc\u91cd\u8981\uff0c\u800c\u4e14\u8996\u89ba\u5316\u5c55\u793a\u4e5f\u4f7f\u7528\u6236\u66f4\u6e05\u695a\u5730\u4e86\u89e3\u7522\u54c1\u3002<\/p>\n<h3><strong>\u70ba\u4f55 Performance Max \u5ee3\u544a\u6bd4Google \u8cfc\u7269\u5ee3\u544a\u66f4\u53d7\u9752\u775e\u5462\uff1f<\/strong><\/h3>\n<p class=\"translation-block\">\u5728 Google Ads \u4e2d\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528Google \u8cfc\u7269\u5ee3\u544a\u6216 Performance Max \u5ee3\u544a\u4f86\u589e\u52a0\u4f60\u7684\u7db2\u4e0a\u92b7\u552e\uff0c\u4e26\u6c92\u6709\u4e00\u500b\u5fc5\u52dd\u7684\u7b54\u6848\uff0c\u4e0d\u904e\u5728 Google Ads \u6108\u4f86\u6108\u8070\u660e\u7684\u60c5\u6cc1\u4e0b\uff0c\u6211\u5011\u767c\u73fe Perofmance Max \u5ee3\u544a\u771f\u7684\u6bd4 Google \u8cfc\u7269\u5ee3\u544a\u7684\u66f4\u52dd\u4e00\u7c4c\uff0c\u4ee5\u4e0b\u662f Performance Max \u5ee3\u544a\u5728\u591a\u65b9\u9762\u7684\u512a\u52e2\uff1a<\/p>\n<ol class=\"c6 lst-kix_ipyyj36hstmw-0 start\" start=\"1\">\n<li class=\"c0 li-bullet-0\"><strong><span class=\"c7 c17\">\u7b2c\u4e00\u512a\u52e2\uff1a\u66f4\u5ee3\u6cdb\u7684\u53d7\u773e\u548c\u589e\u5f37\u7684\u66dd\u5149<\/span><\/strong><\/li>\n<\/ol>\n<p class=\"c1\">Performance Max \u5ee3\u544a\u6db5\u84cb\u4e86\u6240\u6709 Google Ads \u520a\u767b\u4f4d\u7f6e\uff0c\u9664\u4e86\u641c\u5c0b\u5f15\u64ce\u4e4b\u5916\uff0c\u9084\u6709 YouTube\u3001Gmail\u3001Google Display Network\uff08GDN\uff09\u548c Discovery\uff0c\u589e\u52a0\u5c0d\u6f5b\u5728\u5ba2\u6236\u7684\u66dd\u5149\uff0c\u6253\u7834\u4e86Google \u8cfc\u7269\u5ee3\u544a\u539f\u6709\u7684\u9650\u5236\u3002\u6b64\u5916\uff0cPerformance Max \u5ee3\u544a\u63d0\u4f9b\u66f4\u591a\u7a2e\u985e\u7684 Google Ads \u683c\u5f0f\uff0c\u5305\u62ec\u5716\u7247\u5ee3\u544a\u3001\u6587\u5b57\u5ee3\u544a\u53ca\u5f71\u7247\u5ee3\u544a\uff0c\u9032\u4e00\u6b65\u589e\u5f37\u4e86\u5ee3\u544a\u7684\u591a\u6a23\u6027\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gameofwp.com\/kickads2025\/wp-content\/uploads\/2024\/01\/pasted-image-1.png\" \/><\/p>\n<p style=\"text-align: center;\">\u8cc7\u6599\u4f86\u6e90: Google Ads Help<\/p>\n<ol class=\"c6 lst-kix_ipyyj36hstmw-0\" start=\"2\">\n<li class=\"c22 c23 c20 c25 li-bullet-0\"><strong><span class=\"c7 c17\">\u7b2c\u4e8c\u512a\u52e2\uff1a\u6700\u5927\u5316\u4f60\u7684\u8f49\u63db<\/span><\/strong><\/li>\n<\/ol>\n<p>Performance Max \u5ee3\u544a\u63d0\u9ad8\u6548\u7387\uff0c\u878d\u5165\u4e86Google \u8cfc\u7269\u5ee3\u544a\u4e2d\u7f3a\u5c11\u7684 AI \u529f\u80fd\uff0c\u5982\u53d7\u773e\u4fe1\u865f\u3001\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u529f\u80fd\u548c\u7372\u53d6\u65b0\u5ba2\u76ee\u6a19\u3002Performance Max \u5ee3\u544a\u53ef\u4ee5\u6839\u64da Google \u7684\u6a5f\u5668\u5b78\u7fd2\u7b97\u6cd5\uff0c\u81ea\u52d5\u512a\u5316\u51fa\u50f9\u3001\u53d7\u773e\u5b9a\u4f4d\u3001\u5ee3\u544a\u6587\u6848\u7d44\u5408\u548c\u520a\u767b\u4f4d\u7f6e\uff0c\u5f9e\u800c\u6700\u5927\u5316\u4f60\u7684\u8f49\u63db\uff0c\u53c8\u53ef\u4ee5\u5be6\u73fe CPA \/ ROAS \u76ee\u6a19\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5728Google \u8cfc\u7269\u5ee3\u544a\u4e2d\uff0c\u5ee3\u544a\u5546\u6309\u7167\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09\u652f\u4ed8\u3002\u5982\u679c CPC \u7684\u51fa\u50f9\u9650\u5236\u4f4e\u65bc\u5176\u4ed6\u7af6\u722d\u5c0d\u624b\uff0c\u53ef\u80fd\u9650\u5236\u4e86\u5ee3\u544a\u6295\u653e\u3002\u800c Performance Max \u5ee3\u544a\u4ee5 Smart Bidding \u6700\u5927\u5316\u8f49\u63db\u4f86\u512a\u5316\u51fa\u50f9\uff0c\u53ef\u4ee5\u81ea\u52d5\u8abf\u6574\u5728\u4e0d\u540c\u4f4d\u7f6e\u7684\u51fa\u50f9\u548c\u9810\u7b97\uff0c\u4e00\u822c\u4f86\u8aaa\u90fd\u80fd\u4ee5\u8f03\u4f4e\u7684 CPA \u53bb\u62ff\u5230\u8f49\u63db\u3002<\/p>\n<ol class=\"c6 lst-kix_ipyyj36hstmw-0\" start=\"3\">\n<li class=\"c22 c23 c20 c25 li-bullet-0\"><strong><span class=\"c7 c17\">\u7b2c\u4e09\u512a\u52e2\uff1a\u5ee3\u544a\u5185\u5bb9\u512a\u5316<\/span><\/strong><\/li>\n<\/ol>\n<p class=\"c1\"><span class=\"c0\">Performance Max \u5ee3\u544a\u5229\u7528\u4e0d\u540c\u7684\u5ee3\u544a\u5143\u7d20\uff08\u5305\u62ec\u6a19\u984c\u3001\u63cf\u8ff0\u3001\u5716\u7247\u3001\u5f71\u7247\u3001\u984d\u5916\u8cc7\u8a0a\u3001URL \u7b49\uff09\u81ea\u52d5\u751f\u6210\u5ee3\u544a\uff0c\u4e26\u5c07\u4ed6\u5011\u653e\u5728\u5ee3\u544a\u5143\u7d20\u7fa4\u7d44\uff0c\u4e26\u914d\u5408 Merchant Center \u5167\u7684\u7522\u54c1\u8cc7\u8a0a\u3002\u9019\u63d0\u4f9b\u4e86\u66f4\u6e96\u78ba\u7684\u9810\u6e2c\uff0c\u4f8b\u5982\u66f4\u52a0\u4e86\u89e3\u54ea\u4e9b\u5ee3\u544a\u3001\u53d7\u773e\u548c\u6587\u6848\u7d44\u5408\u6548\u679c\u6700\u4f73\u3002\u76f8\u53cd Google \u8cfc\u7269\u5ee3\u544a\u53ea\u662f\u57fa\u65bc Merchant Center \u63d0\u4f9b\u7684\u8cc7\u7522\u5275\u5efa\u7684\uff0c\u4e0d\u5305\u62ec\u984d\u5916\u7684\u5ee3\u544a\u5143\u7d20\uff0c\u53ef\u80fd\u5ee3\u544a\u4e0a\u6703\u6709\u4e00\u9ede\u55ae\u8abf\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gameofwp.com\/kickads2025\/wp-content\/uploads\/2024\/01\/pasted-image-2.png\" \/><\/p>\n<p class=\"translation-block\">\u5728 Performance Max \u5ee3\u544a\u4e2d\uff0c\u6211\u5011\u53ef\u4ee5\u900f\u904e\u63d0\u4f9b\u4e0d\u540c\u7684\u5ee3\u544a\u8cc7\u6e90\u4f86\u5efa\u7acb\u591a\u500b\u5ee3\u544a\u5143\u7d20\u7fa4\u7d44\u3002\u9019\u8b93\u6211\u5011\u80fd\u5920\u6aa2\u8996\u6bcf\u500b\u5ee3\u544a\u5143\u7d20\u7fa4\u7d44\u7684\u8868\u73fe\uff0c\u6709\u52a9\u65bc\u4e86\u89e3\u54ea\u4e9b\u7fa4\u7d44\u5c0d\u6574\u9ad4\u5ee3\u544a\u7684\u6210\u529f\u8d77\u5230\u4e86\u95dc\u9375\u4f5c\u7528\u3002\u9019\u4e9b\u6307\u6a19\u8b93\u6211\u5011\u6df1\u5165\u4e86\u89e3\u4e86\u54ea\u4e9b\u5ee3\u544a\u5143\u7d20\u66f4\u80fd\u6709\u6548\u5730\u5438\u5f15\u76ee\u6a19\u53d7\u773e\uff0c\u5e36\u4f86\u66f4\u591a\u8f49\u63db\u3002<\/p>\n<p><span class=\"c3\"><br \/><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh7-us.googleusercontent.com\/hviYli7e6uDJpNHOYBU6h4MtxVa4T4ejijYBzsTXe2xDTICYrRzyzENUVXvXr2C7jN_JEYPMkqj5iviqwpMQLp_RkVrPQazwoaMGh640GZ7G1-xVfp5KwQ_d4jM3q0gHKWT9uvj1863xFvwkU2G9-Bg\" \/><\/span><\/p>\n<p class=\"c10 c19\" style=\"text-align: center;\"><span class=\"c7 c3\">Company XX\u7684\u5ee3\u544a\u5143\u7d20\u7fa4\u7d44<\/span><\/p>\n<p class=\"translation-block\">\u6700\u5f8c\uff0cPerformance Max \u5ee3\u544a\u76f8\u8f03\u65bc Google \u8cfc\u7269\u5ee3\u544a\u66f4\u5177\u5f48\u6027\u3002\u5b83\u8b93\u5ee3\u544a\u5546\u80fd\u5920\u8a2d\u5b9a\u66f4\u5ee3\u6cdb\u7684\u5ee3\u544a\u76ee\u6a19\uff0c\u89f8\u53ca\u66f4\u591a\u500b\u5e73\u53f0\uff0c\u4e26\u5229\u7528 AI \u548c\u6a5f\u5668\u5b78\u7fd2\u9032\u884c\u81ea\u52d5\u512a\u5316\u3002\u53e6\u4e00\u65b9\u9762\uff0cGoogle \u8cfc\u7269\u5ee3\u544a\u5c08\u6ce8\u65bc\u7522\u54c1\u63a8\u5ee3\u548c\u91dd\u5c0d\u6027\u7522\u54c1\u92b7\u552e\uff08\u4f8b\u5982\u6e1b\u50f9\u8ca8\u54c1\u63a8\u92b7\uff09\u3002\u5169\u7a2e\u5ee3\u544a\u90fd\u5404\u6709\u7279\u9ede\u548c\u512a\u52e2\u3002\u5728\u540c\u4e00\u500b Google Ads \u5e33\u6236\u4e2d\uff0c\u5728\u76f8\u540c\u7522\u54c1\u4e0b\uff0cGoogle Ads \u5f80\u5f80\u512a\u5148\u770b\u5f85 Performance Max \u5ee3\u544a\u3002\u56e0\u6b64\uff0c\u6211\u6703\u5efa\u8b70\u5927\u5bb6\u53bb\u5efa\u7acb Performance Max \u5ee3\u544a\u5f9e\u800c\u62ff\u53d6\u6700\u591a\u7684\u8f49\u63db\uff0c\u540c\u6642\u9593\u6211\u5011\u4e5f\u5efa\u8b70\u628a\u5c11\u91cf\u9810\u7b97\u653e\u5728 Google \u8cfc\u7269\u5ee3\u544a\u4e0a\uff0c\u4f46\u53ea\u662f\u91dd\u5c0d\u67d0\u985e\u7522\u54c1\uff0c\u4f8b\u5982\u662f\u6e1b\u50f9\u7684\u8ca8\u54c1\u4e0a\u3002<\/p>\n<p><span class=\"c3\">Performance Max \u5ee3\u544a\u5728\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u3001\u63d0\u5347\u6f5b\u5728\u5ba2\u6236\u8cea\u91cf\u4ee5\u53ca\u589e\u52a0\u7db2\u4e0a\u5546\u5e97\u6216\u672c\u5730\u5e97\u8216\u6d41\u91cf\u6709\u8457\u660e\u986f\u7684\u5e6b\u52a9\u3002\u82e5\u60a8\u5fd8\u8a18\u4e86\u4ec0\u9ebd\u662fPerformance Max \u5ee3\u544a\uff0c\u8acb\u67e5\u95b2<\/span><span class=\"c3 c13 c14\"><a class=\"c21\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.kickads.co\/en\/performance-max-campaign-boost-your-google-ads-with-ease\/&amp;sa=D&amp;source=editors&amp;ust=1704517470846466&amp;usg=AOvVaw3lnSyypJfqH2oHHlaDzFR2\">Performance Max Campaign \u8b93\u4f60\u7684Google\u5ee3\u544a\u4e8b\u534a\u529f\u500d<\/a><\/span><span class=\"c7 c3\">\u201d.<\/span><\/p>\n<h5 class=\"c1\">\u00a0<\/h5>\n<p><!--more--><\/p>","protected":false},"excerpt":{"rendered":"<p>Performance Max campaigns and Google Shopping Ads (Standard Shopping) can significantly benefit retailers in promoting online products and local inventory. They helped in driving traffic and attracting potential customers for better lead quality. Over a year ago, Google Shopping Ads were often more effective and performed better than Performance Max campaigns. This was due to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":24618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-22335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-max"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/22335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=22335"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/22335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/24618"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=22335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=22335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=22335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}