{"id":24965,"date":"2018-10-17T16:52:16","date_gmt":"2018-10-17T16:52:16","guid":{"rendered":"https:\/\/www.kickads.co\/?p=14306"},"modified":"2018-10-17T16:52:16","modified_gmt":"2018-10-17T16:52:16","slug":"comment-to-messenger-tutorial","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/comment-to-messenger-tutorial\/","title":{"rendered":"\u4e00\u500bFacebook Post\u5e7e\u842c\u500bComment\uff0c\u7a76\u7adf\u767c\u751f\u4ec0\u9ebc\u4e8b\u5462\uff1f"},"content":{"rendered":"

Facebook\u4ee4Organic Reach\u5927\u8dcc\uff0c\u4ee4\u4e0d\u5c11\u7684Agency\u6216\u5f9e\u4e8bMarketing\u7684\u670b\u53cb\u975e\u5e38\u982d\u7662\u3002\u5728\u9019\u500b\u8cc7\u8a0a\u5341\u5206\u7206\u70b8\u7684\u6642\u4ee3\u4e2d\uff0c\u76f8\u4fe1\u6700\u8fd1\u5927\u5bb6\u5fc5\u5b9a\u6703\u89c0\u5bdf\u5230\uff0c\u5404\u5927\u5c0f\u7684Facebook Page\u70ba\u4e86\u589e\u52a0\u66f4\u591a\u7684engagement\u90fd\u722d\u76f8\u4f7f\u7528comment reply\uff0c\u4ee4Likes\u3001Comments\u548cShare\u7684\u6578\u76ee\u5927\u5927\u589e\u52a0\uff0c\u6709\u6642\u751a\u81f3\u4e00\u5206\u9322\u7684\u5ee3\u544a\u8cbb\u4e5f\u7701\u9322\u6389\u3002Comment Reply\u6709\u597d\u6709\u58de\uff0c\u6709\u4e9bPost\u7684\u78ba\u662f\u80fd\u6559\u80b2\u4f60\u67d0\u4e9b\u6771\u897f\uff0c\u540c\u6642\u9593\u4e5f\u6709\u4e00\u4e9b\u641e\u7b11\u985e\u7684Post (\u4f8b\u5982\u9023\u7dbf\u4e0d\u65b7\u7684\u5fc3\u7406\u6e2c\u9a57)\uff0c\u4f8b\u5982\u4e0b\u5716<\/span><\/p>\n

\u6559\u80b2\u985e<\/b><\/span><\/h2>\n

\"\"<\/span><\/p>\n

\u641e\u7b11\u985e<\/b><\/span><\/h2>\n

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Comment Reply\u7684\u6d41\u7a0b\u548c\u529f\u7528<\/strong><\/span><\/h2>\n

In Case\u6709\u670b\u53cb\u4e0d\u77e5\u9053\u767c\u751f\u4ec0\u9ebc\u4e8b\uff0c\u5bb9\u8a31\u6211\u5f88\u7c21\u77ed\u5730\u4ea4\u4ee3\u9019\u662f\u4e00\u500b\u4ec0\u9ebc\u6771\u897f\u3002\u73fe\u5728\uff0c Facebook Page\u6703\u51fa\u4e00\u500bPost\uff0c\u4f8b\u5982<\/span>\u201d\u5229\u7528Google Search Engine\u53bb\u8cb7\u6a5f\u7968\uff0c\u5982\u679c\u4f60\u60f3\u5b78\u61c2\u5982\u4f55\u53bb\u8cfc\u8cb7\uff0c\u8acb\u7559\u8a00GOOGLE\u201d<\/span>\uff0c\u8a72Page\u5c31\u6703\u628a\u6559\u5b78\u5728Facebook Messenger\u4e2d\u767c\u7d66\u4f60\uff0c\u540c\u6642\u9593\u4e5f\u6703\u5728\u4f60\u7684Comment\u4e2d\u518d\u56de\u8986\u4f60\u7684Comment\u3002\u53e6\u4e00\u7a2e\u7684\u73a9\u6cd5\u662fFacebook Post\u4e2d\u6703\u554f\u4f60\u554f\u984c (Let Say A \/ B \/ C \/ D)\uff0c\u7136\u5f8c\u4f60\u5728Comment Box\u56de\u7b54\u4e0d\u540c\u7684\u7b54\u6848\u6642\u4f60\u6536\u5230\u7684Facebook Message\u4e5f\u6703\u662f\u76f8\u61c9\u7684 A \/ B \/ C \/ D Message\u3002<\/span><\/span><\/p>\n

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Multiple Answer Comment-to-Reply<\/b><\/span><\/p>\n

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Single Answer Comment-to-Reply<\/b><\/span><\/p>\n

\u5728\u4e0a\u6587\u63d0\u53ca\u904e\uff0c\u7531\u65bcOrganic Reach\u6108\u4f86\u6108\u4f4e\uff0c\u5982\u679c\u4e00\u500bFacebook Post\u6709\u6108\u591a\u7684Comment\uff0c\u5c31\u6703\u6709\u66f4\u591a\u4f60\u7684\u670b\u53cb\u6703\u770b\u5230\u3002\u7576\u6108\u4f86\u6108\u591a\u7684\u670b\u53cb\u770b\u5230\u7684\u6642\u5019\uff0c\u4f60\u7684Facebook Post\u7684Reach\u5c31\u6703\u5927\u5927\u63d0\u9ad8\u3002\u6b63\u662f\u56e0\u70ba\u9019\u6a23\uff0c\u73fe\u5728\u4e0d\u56f0\u96e3\u6703\u770b\u5230\u4e00\u500b\u5341\u5343\u516b\u5343\u500bComment\u7684Facebook Post\u3002\u540c\u6642\u9593\uff0c\u7576\u4f60\u56de\u8986\u7b54\u6848\u548c\u8a72Page PM\u4f60\u4e4b\u5f8c\uff0c\u5982\u679c\u4f60send\u56de\u4efb\u4f55\u7684message\u5230\u8a72Page\uff0c\u4f60\u6703\u6210\u70ba\u4e86\u4ed6\u5011\u7684Subscriber\u800c\u65e5\u5f8c\u6709\u6a5f\u6703\u6210\u70ba\u88ab\u8f5f\u70b8\u7684\u5c0d\u8c61\uff0c\u8a73\u60c5\u4e0b\u6587\u518d\u8b1b<\/span><\/p>\n

\u4e0d\u6b63\u7576\u4f7f\u7528\u7684\u5f8c\u679c<\/b><\/span><\/h2>\n

\"\"<\/p>\n

\u5982\u4e0a\u6587\u63d0\u53ca\u904e\uff0c\u5047\u8a2d\u4e00\u500bFacebook Page\u6240\u505a\u7684Comment Reply Post\u662f\u6559\u80b2\u985e \u6216 \u8cc7\u6599\u5206\u4eab\u985e\u7684\u8a71\uff0c\u5176\u5be6Facebook\u7684\u7db2\u6c11\u4e26\u4e0d\u6703\u611f\u5230\u53cd\u611f\u3002\u53ef\u60dc\uff0c\u4e0d\u5c11Page\u55ae\u55ae\u70ba\u4e86\u62ff\u5230\u5927\u91cfEngagement\uff0c\u537b\u6feb\u7528\u4e86\u9019\u500b\u529f\u5177\u3002\u56e0\u6b64\u4f60\u6703\u770b\u5230\u6700\u8fd12-3\u500b\u6708\u958b\u59cb\uff0c\u5728\u67d0\u985e\u578b\u7684Post (\u5fc3\u7406\u6e2c\u9a57)\u4e2d\u51fa\u73fe\u4e86\u5927\u91cf \u201c\u5b32\u5b32(Angry)<\/span>\u201d\uff0c\u56e0\u70baNews Feed\u4e2d\u5be6\u5728\u5145\u6eff\u4e86\u5927\u91cf\u9019\u985e\u578b\u7684Facebook Post\u4e86<\/span><\/p>\n

***\u5982\u679c\u4f60\u60f3\u88fd\u9020\u4f60\u7684Facebook Comment Reply Post\uff0c\u62ff\u5230\u5927\u91cf\u7684Engagement\uff0c\u751a\u81f3\u5229\u7528Comment Reply\u4f86\u627e\u5230\u4f60\u7684Leads\u548c\u63a8\u5ee3\u4f60\u7684\u751f\u610f\uff0c\u4f60\u53ef\u4ee5\u7e7c\u7e8c\u95b1\u8b80\u4e0b\u6587\u5b78\u7fd2\u88fd\u9020\u4f60\u81ea\u5df1\u7684NOISE***<\/span><\/h2>\n
\n

<\/h2>\n

\u5de5\u5177\u4ecb\u7d39 \u2013 PostJelly<\/a><\/b><\/span><\/h2>\n

\"\"<\/p>\n

\u5982\u679c\u4f60\u662f\u99ac\u4f86\u897f\u4e9e\u7684\u670b\u53cb\uff0c\u4f60\u53ef\u80fd\u5341\u5206\u9700\u8981\u9019\u500bFunction\uff0c\u56e0\u70baPM\u6587\u5316\u5be6\u5728\u5341\u5206\u6839\u6df1\u8482\u56fa\uff0c\u5982\u679c\u4f60\u9010\u500b\u56de\u8986\u7684\u8a71\u5be6\u5728\u5341\u5206\u8cbb\u6642\u3002\u574a\u9593\u4e0a\u5176\u5be6\u6709\u7121\u6578\u500b\u7a0b\u5f0f\u8b93\u4f60\u53ef\u4ee5\u505a\u5230\u9019\u500b\u529f\u7528\uff0c\u4f46\u4eca\u6b21\u8981\u4ecb\u7d39\u7684\u662f\u6211\u5011\u7684\u670b\u53cb\u77f3Sir\u81ea\u5df1\u958b\u767c\u7684Post Jelly (\u66ab\u6642\u662fbeta\u968e\u6bb5)<\/span><\/p>\n

\"\"\u9996\u5148\uff0c\u4f60\u8981Connect\u4e00\u500bFacebook Page \u00a0<\/span><\/p>\n

(Free account\u53ea\u80fdConnect 1\u500bFacebook Account, 1\u500b Active Campaign, 1 \u500bTeam Member \u548c\u56de\u8986500\u500bComment)<\/span><\/p>\n

\u7136\u5f8c\uff0cCreate\u4e00\u500bNew Campaign<\/span><\/p>\n

\"postjellycampaignsetup\"<\/p>\n

\u6309\u4e0b\u4f60\u7684Facebook Page\u548c\u9078\u64c7\u60f3\u505aComment Reply\u7684Facebook Post<\/span><\/p>\n

\"\"\u9996\u5148\u8f38\u5165comment\u7684\u6587\u5b57\uff0c\u4f8b\u5982\u5728\u8a72Facebook Post\u4e2d\u4f60\u53eb\u4eba\u7559\u8a00\u201dkickads\u201d\uff0c\u4f60\u5c31\u53ef\u4ee5\u5728Comment is any \u4e2d\u6253\u4e0a \u201ckickads\u201d\uff0c\u7576\u7136\u9084\u6709\u5176\u4ed6\u9078\u9805\u53ef\u4ee5\u4f7f\u7528\u4f46\u66ab\u6642\u7b46\u8005\u4e0d\u5728\u6b64\u8a73\u8ac7<\/span><\/p>\n

\u5728\u5de6\u908a\u7684Public Comments\u7684\u610f\u601d\u662f\u6307\u7576comment match\u5230\u4e86\u201dkickads\u201d\u6642\uff0c\u4f60\u5728\u7d05\u8272\u6846<\/span>\u5167\u6240\u7559\u4e0b\u7684Message\u5c07\u5728Facebook Post\u7684Comment\u4f4d\u7f6e\u81ea\u52d5\u56de\u8986\u56de\u8986kickads\u7684\u4eba<\/span><\/p>\n

\u5728\u53f3\u908a\u7684Private Message\u7684\u610f\u601d\u662f\u6307\u7576comment match\u5230\u4e86\u201dkickads\u201d\u6642\uff0c\u4f60\u5728\u85cd\u8272\u6846<\/span>\u5167\u6240\u7559\u4e0b\u7684Message\u5c07\u6703\u4ee5Inbox\u7684\u5f62\u5f0f\u81ea\u52d5\u767c\u9001\u5230\u56de\u8986kickads\u7684Messenger\u4e2d<\/span><\/p>\n

\u5de5\u5177\u4ecb\u7d39 – ManyChat<\/a><\/b><\/span><\/h2>\n

\"\"<\/p>\n

ManyChat\u5176\u5be6\u662f\u4e00\u500bChatbot\uff0cChatbot\u662f\u4ec0\u9ebc\u76f8\u4fe1\u5927\u5bb6\u90fd\u5341\u5206\u719f\u6089 (\u5148\u6234\u982d\u76d4\uff0c\u6211\u5011\u4e0d\u662fChatbot\u7684\u5c08\u5bb6\uff0c\u5c08\u5bb6\u662f<\/span>\u77f3Sir<\/span><\/a><\/span>\uff0c\u6709\u932f\u8acb\u6307\u6559)\uff0c\u800cChatfuel\u4e5f\u662f\u53e6\u4e00\u500b\u5341\u5206\u5e38\u7528\u7684Chatbot\u5de5\u5177\u3002\u4f60\u53ef\u80fd\u6703\u554f\uff0c\u8fd1\u65e5\u90a3\u4e9bFacebook Post\u7206Comment \u548c Chatbot\u6709\u4ec0\u9ebc\u95dc\u4fc2\uff1f<\/span>\u5728Manychat\u4e2d\uff0c\u5176\u5be6\u662f\u5728\u9032\u884c\u4e00\u500bsubscriber\u7684\u5236\u5ea6\uff0c\u53ea\u8981\u7576\u67d0\u500b\u4eba\u66fe\u7d93send message\u53bb\u4e00\u500b\u5b89\u88dd\u4e86Manychat\u7684Facebook Page\uff0c\u90a3\u500b\u4eba\u5c31\u6703\u88ab\u6536\u9304\u5230\u8a72Page\u7684Chatbot\u4e2d<\/span>\uff0c\u6700\u7d42\u76ee\u6a19\u662f\u7576\u4e4b\u5f8c\u6709Promotion\u7684\u6642\u5019\uff0c\u8a72Page\u53ef\u4ee5\u5411Subscribers\u767c\u653eMessage\u901a\u77e5\u4ed6\u5011\u3002<\/span><\/span><\/p>\n

\u610f\u601d\u662f\uff0c<\/span>\u5176\u5be6\u9019\u4e9bPage\u5e0c\u671b\u900f\u904e\u6559\u4f60\u4e00\u4e9b\u6771\u897f\uff0c\u4ee4\u4f60\u7559\u8a00\uff0c\u8b93\u5b83\u6709\u6a5f\u6703send\u77ed\u8a0a\u7d66\u4ed6\uff0c\u518d\u5f15\u4f60send message\u7d66\u4ed6\u5011\uff0c\u8b93\u4f60\u7684Facebook Account\u6210\u70ba\u4ed6\u5011\u7684subscriber\uff0c\u4e4b\u5f8c\u53ef\u4ee5\u900f\u904eFacebook Message\u8f5f\u70b8\u4f60<\/span><\/strong> (\u6709\u6578\u64da\u6307\u51faChatbot\u7684\u8a0a\u606fopen rate\u6bd4EDM\u9ad8\u5f88\u591a)\u3002\u7576\u7136\uff0c\u4e5f\u6709\u4e00\u4e9b\u55ae\u7d14\u70ba\u4e86\u4ee4\u81ea\u5df1\u7684Facebook Post\u7684Engagement\u63d0\u5347\uff0c\u6c92\u6709\u505a\u5230\u9019\u500b\u5c64\u6b21<\/span><\/span><\/p>\n

\u6211\u60f3\uff0c\u5927\u5bb6\u73fe\u5728\u660e\u767d\u4e86\u70ba\u4ec0\u9ebcFacebook\u4e0a\u6709\u9019\u4e9b\u591a\u7684Post\uff0c\u4ee5\u4e0b\u662fComment-to-Messenger\u7684\u6559\u5b78<\/span><\/p>\n

\"\"\u548c\u6240\u6709chatbot\u4e00\u6a23\uff0c\u5148connect\u4f60\u60f3\u5b89\u88ddManychat\u7684Facebook Page\uff0c\u7136\u5f8c\u56de\u7b54\u4e00\u5927\u5806Manychat\u7684\u554f\u5377<\/span><\/p>\n

\"\"\u9019\u500b\u662fManychat\u7684Dashboard\uff0c\u800cComment-to-Message\u7684\u529f\u80fd\u662f\u6536\u85cf\u5728Growth Tools\u4e4b\u4e2d (Growth Tool\u7684\u610f\u601d\u5c31\u662f\u4ee5\u5229\u7528\u4e0d\u540c\u7684\u65b9\u6cd5\u53bb\u589e\u52a0\u4e0a\u6587\u63d0\u53ca\u904e\u7684Subscribers)<\/span><\/p>\n

\"\"\u6309\u4e0b\u53f3\u4e0a\u89d2\u7684 + New Growth Tool<\/span><\/p>\n

\"\"<\/p>\n

\u5728Other Growth Tools\u4e2d\uff0c\u9078\u64c7Facebook Comments<\/span><\/p>\n

\"\"\u518d\u9078\u64c7\u4f60\u60f3\u505aComment Reply (Comment-to-Messenger)\u7684Facebook Post<\/span><\/p>\n

\"\"<\/p>\n

\u4e0b\u4e00\u6b65\u662fMatching Criteria\uff0c\u7d05\u8272\u6846<\/span>\u662f\u56de\u8986\u901f\u5ea6\uff0c\u7576\u67d0\u4eba\u7559\u4e0bComment\uff0c\u4f60\u60f3\u4f55\u6642\u4ee5Messenger\u7684\u5f62\u5f0f\u767c\u9001\u77ed\u8a0a\u3002\u6a59\u8272<\/span>\u662f\u4f60\u60f3\u6392\u9664\u54ea\u4e9bKeyword, \u800c\u85cd\u8272<\/span>\u662f\u4f60\u60f3\u914d\u5c0d\u54ea\u4e9bkeyword (\u548cPostJelly\u4e00\u4e9b\u6982\u5ff5)<\/span><\/p>\n

**\u8a18\u5f97\u4f60\u5fc5\u9808\u5728\u8a72Facebook Post\u4e2d\u63d0\u53ca\u300c\u7576\u4f60\u56de\u8986\u8a72Facebook Post\u7684\u8a71\uff0c\u6211\u5011\u6703\u4ee5\u77ed\u8a0a\u7684\u5f62\u5f0f\u56de\u8986\u300d<\/span><\/p>\n

\u5728Message to commenters\u4e2d\uff0c\u8f38\u5165\u4f60\u60f3\u7559\u8a00\u7684\u4eba\u6536\u5230\u7684\u8a0a\u606f\uff0c\u9019\u500b\u5c31\u662fManychat\uff0c\u6574\u500bsetup\u7684\u6d41\u7a0b\u4e0d\u9700\u898110\u5206\u9418\u3002\u9664\u4e86Growth Tools\u4e4b\u5916\uff0c\u4f60\u770b\u5230\u5de6\u908a\u6709Broadcasting, Automation\u548cflow\u3002\u6240\u4ee5\uff0c\u9019\u4e9bComment Reply\u9664\u4e86\u5927\u5e45\u589e\u52a0engagement\uff0cchatbot\u7684\u4f5c\u7528\u9084\u53ef\u4ee5\u505a\u5230ad hoc promotion\uff0c\u5982\u679c\u4f60\u60f3\u770b\u8a73\u7d30\u6559\u5b78\uff0c<\/span>\u77f3Sir\u9019\u4e00\u7bc7\u6587\u5c0d\u4f60\u975e\u5e38\u6709\u5e6b\u52a9<\/span><\/a><\/span><\/span><\/p>\n

Facebook\u675c\u7d55Comment Bait<\/b><\/span><\/h2>\n

\"\"<\/p>\n

\u7531\u65bcFacebook\u7684Post\u6108\u4f86\u6108spammy\uff0cFacebook\u6c7a\u5b9a\u675c\u7d55\u4e00\u4e9bBaiting\u7684Facebook Post\u3002\u6240\u8b02Comment Bait\u7684\u610f\u601d\u5c31\u662f\u7559\u8a00\u990c\u8a98\uff0c\u5c31\u597d\u50cf\u4eba\u5bb6\u53eb\u4f60\u7559\u8a00 \u201dYES\u201d\u4f60\u5c31\u7559\u201dYES\u201d \uff0c\u9019\u985e\u578b\u7684Post\u548c\u73fe\u5728\u4f60\u770b\u5230\u5927\u884c\u5176\u9053\u7684\u5343\u842c\u7559\u8a00\u7684Facebook Post\u5dee\u4e0d\u591a\u3002\u63db\u8a00\u4e4b\uff0cFacebook\u73fe\u5728\u5728\u675c\u7d55\u4e00\u4e9b\u8b93\u4eba\u5927\u91cf\u7559\u8a00\u800c\u6c92\u6709\u610f\u601d\u7684Post\uff0c<\/span>\u628a\u9019\u4e9bPost\u7684Organic Reach\u6703\u5927\u5e45\u6e1b\u5c11<\/span><\/a><\/span>\u3002<\/span><\/span><\/p>\n

\u70ba\u4ec0\u9ebc\u9084\u6703\u770b\u5230\u9019\u9ebc\u591a\u5462\uff1f<\/span><\/p>\n

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