{"id":324,"date":"2016-05-20T18:29:53","date_gmt":"2016-05-20T18:29:53","guid":{"rendered":"https:\/\/www.kickads.co\/?p=324"},"modified":"2016-05-20T18:29:53","modified_gmt":"2016-05-20T18:29:53","slug":"gmail-ads-%e5%ae%8c%e5%85%a8%e8%a8%ad%e5%ae%9a%e6%89%8b%e5%86%8a","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/gmail-ads-%e5%ae%8c%e5%85%a8%e8%a8%ad%e5%ae%9a%e6%89%8b%e5%86%8a\/","title":{"rendered":"Gmail Ads \u5b8c\u5168\u8a2d\u5b9a\u624b\u518a"},"content":{"rendered":"<p>Gmail Ads \u57282015\u5e74\u5c3e\u6b63\u5f0f\u5c0d\u5916\u958b\u653e\uff0c\u6240\u6709Advertisers\u53ef\u5728AdWords\u5e73\u53f0\u6295\u653eGmail Sponsored Promotion (GSP)\u3002<!--more-->\u4f46\u64da\u6211\u7684\u8a8d\u77e5\uff0c\u5f88\u591aEnd-Client \u751a\u81f3Digital Marketing Agency \u90fd\u5c0d\u9019\u5f62\u5f0f\u7684\u5ee3\u544a\u6c92\u6709\u5f88\u6df1\u5165\u7684\u7406\u89e3\u3002\u6211\u5e0c\u671b\u900f\u904e\u9019\u7bc7\u6587\u7ae0\u80fd\u8b93\u5927\u5bb6\u5c0dGmail Ads \u6709\u66f4\u9032\u4e00\u6b65\u7684\u8a8d\u8b58\uff0c\u66f4\u597d\u904b\u7528Gmail \u9019\u500b\u6709\u5ee3\u5927User\/Audience\u7684\u5e73\u53f0\u6295\u653e\u5ee3\u544a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>Gmail Sponsored Promotion\u7684\u512a\u9ede\u6709\u4ee5\u4e0b4\u9805<\/p>\n<p><b>\u4fbf\u5b9c\u7684\u9ede\u64ca\u6210\u672c(Cheaper Cost-Per-Click)<\/b><span style=\"font-weight: 400;\">: \u76f8\u6bd4Google Display Network (Banner Ads)\u7684Cost-Per-Click\u9084\u8981\u4f4e\u3002\u4e0b\u5716\u70ba\u4e00\u9593\u672c\u5730E-commerce website \u67d0\u5e7e\u5929\u7684\u6578\u64da&#8230;&#8230;<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-328\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail5-1-1-1024x108.png\" alt=\"Gmail5\" width=\"697\" height=\"74\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail5-1-1-1024x108.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail5-1-1-300x32.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail5-1-1-768x81.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail5-1-1-1536x162.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail5-1-1-18x2.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail5-1-1-480x51.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail5-1-1.png 1576w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u4e0a\u5716\u53ef\u898b\uff0cCPC \u53ea\u9700\u8981$0.2!\u800c\u4e0d\u8ad6Cost of Conversion\u3001Click-through Rate \u53caConversion Rate\u90fd\u6bd4\u5e73\u5747\u6210\u7e3e\u597d\u3002<\/span><\/p>\n<p><b>\u66f4\u7cbe\u6e96\u7684\u5ee3\u544a\u6295\u653e(More Targeted Ads)<\/b><span style=\"font-weight: 400;\">: \u9664\u4e86\u80fd\u6839\u64da\u95dc\u9375\u5b57\u3001\u5730\u5340\u3001\u5e74\u9f61\u3001\u6027\u5225\u53ca\u8208\u8da3\u7b49\u7b49\u53bb\u6295\u653e\u5ee3\u544a\u4e4b\u5916\uff0c\u4f60\u66f4\u53ef\u4ee5\u6839\u64da<\/span><b>DOMAIN <\/b><span style=\"font-weight: 400;\">\u6295\u653e\u5ee3\u544a\u3002\u4f8b\u5982\u4f60\u662f\u96fb\u5668\u516c\u53f8\u767e\u8001\u6ed9\uff0c\u4f60\u53ef\u4ee5\u6295\u653e\u5ee3\u544a\u4e88\u4e00\u4e9bInbox\u5167\u6709 \u2018fortress.com.hk\u2019 (\u8c50\u6fa4)\u7684\u7528\u5bb6\uff0c\u67d0\u7a0b\u5ea6\u4e0a\u4f60\u4fbf\u80fdTarget \u4f60\u7684competitor \u7684\u5ba2\u6236\u3002<\/span><\/p>\n<p><b>\u7af6\u722d\u76f8\u5c0d\u8f03\u5c0f<\/b><span style=\"font-weight: 400;\">: \u8fd1\u5e74Banner Ads \u7684\u50f9\u9322\u6108\u4f86\u6108\u9ad8\uff0c\u539f\u56e0\u662f\u6108\u4f86\u6108\u591a\u4eba\u5e0c\u671b\u65bc\u7db2\u4e0a\u6295\u653eBanner\u5ee3\u544a\uff0c\u63a8\u9ad8\u4e86Cost-Per-Click (\u65e9\u4e00\u5e74\u591a\u524d1 -2\u5143\u9084\u53ef\u4ee5\uff0c\u73fe\u5728\u5f88\u591a\u6642\u5019\u5dee\u4e0d\u591a\u89812\u5143\u4e86)\u3002\u76f8\u5c0d\u4e0a\uff0c\u5f88\u591aAdvertisers \u90fd\u4e0d\u61c2\u5982\u4f55Setup GSP \u7684\u5ee3\u544a\uff0c\u8b8a\u76f8\u50f9\u9322\u76f8\u5c0d\u4f4e\u5ec9\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-345\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail20-1-1024x266.png\" alt=\"gmail20\" width=\"697\" height=\"181\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail20-1-1024x266.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail20-1-300x78.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail20-1-768x199.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail20-1-18x5.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail20-1-480x124.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail20-1.png 1122w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p>\u4e0a\u5716\u70ba\u6211\u4ee5\u63a5\u8fd1\u76f8\u540c\u7684\u8a2d\u5b9a\u30012\u5143\u70baCPC Bid Limit\u6e2c\u8a66 Gamil Ads \u53ca Banner Ads\u7684\u6578\u64da\uff0cGmail Ads\u7684CPC \u76f8\u6bd4Banner Ads \u4f4e\u8d85\u904e60%!\u4f4e\u65bc$0.4 CPC \u73fe\u5728\u4e0d\u5bb9\u6613\u5728\u5e02\u5834\u627e\u5230\u5462!(\u6578\u64da\u7576\u7136\u53ea\u4f9b\u53c3\u8003)<\/p>\n<p><b>\u539f\u751f\u5ee3\u544a (Native Ads)<\/b><span style=\"font-weight: 400;\">: \u4e0d\u53d7Adblock \u9650\u5236\uff0c\u800c\u4e14\u5ee3\u544a\u5f62\u5f0f\u6a21\u4eff\u771f\u5be6Email\u7684\u5c55\u793a\u683c\u5f0f\uff0c\u66f4\u80fd\u5438\u5f15\u5ba2\u4eba\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\u5982\u4f55\u5efa\u7acbGSP Campaign?<\/span><\/p>\n<p><b>Click +Campaign button and Select Display Network Only<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-326\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail1-1-1024x401.png\" alt=\"Gmail1\" width=\"697\" height=\"273\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail1-1-1024x401.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail1-1-300x117.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail1-1-768x301.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail1-1-18x7.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail1-1-480x188.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail1-1.png 1364w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p><b>\u8f38\u5165\u4f60\u7684Campaign \u540d\u7a31\u53ca\u9078All-Feature(\u958b\u653e\u66f4\u591a\u8a2d\u5b9a)<\/b><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-329\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail2-1-1024x338.png\" alt=\"Gmail2\" width=\"697\" height=\"230\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail2-1-1024x338.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail2-1-300x99.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail2-1-768x253.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail2-1-18x6.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail2-1-480x158.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail2-1.png 1353w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/b><\/p>\n<p><b>\u8a2d\u5b9a\u4f60\u7684Location \u53ca Language<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-330\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail3-1-1024x404.png\" alt=\"Gmail3\" width=\"697\" height=\"275\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail3-1-1024x404.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail3-1-300x119.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail3-1-768x303.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail3-1-18x7.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail3-1-480x190.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail3-1.png 1362w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p><b>\u8a2d\u5b9a\u4f60\u7684Bid Strategy \u53ca \u6bcf\u65e5\u9810\u7b97<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-331\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail4-1-1024x271.png\" alt=\"Gmail4\" width=\"697\" height=\"184\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail4-1-1024x271.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail4-1-300x79.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail4-1-768x203.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail4-1-18x5.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail4-1-480x127.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail4-1.png 1139w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u500b\u4ebaSuggest Target CPA (Cost of Acquisition) or Maximize Click<\/span><\/p>\n<p><b>Target CPA \u76ee\u6a19\u6bcf\u6b21\u52d5\u4f5c\u6210\u672c (\u722d\u53d6\u8f49\u63db)<\/b><span style=\"font-weight: 400;\"> \u80fd\u8b93\u4f60\u8f38\u5165\u4f60\u9858\u610f\u70ba\u6bcf\u500bConversion\u9858\u610f\u4ed8\u51fa\u7684\u6210\u672c\uff0c\u8b93Google\u5206\u6790\uff0c\u70ba\u4f60\u5728\u9019CPA\u5167\u627e\u5c0b\u6700\u591a\u7684\u5ba2\u4eba\u3002<\/span><\/p>\n<p>\u8981\u6709\u6548\u8a2d\u5b9aCPA\uff0c\u4f60\u5fc5\u9700:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8a2d\u5b9a\u4e86Conversion Tracking<\/span><\/li>\n<li><span style=\"line-height: 1.5;\">\u572830\u65e5\u5167\u6709\u6700\u5c1115\u500bConversion<\/span><\/li>\n<\/ul>\n<p>\u8a73\u60c5\u53ef\u53c3\u95b1:<a href=\"https:\/\/support.google.com\/adwords\/answer\/6268632?hl=zh-HK\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/6268632?hl=zh-HK<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">\u800c\u521d\u671f\u672a\u6709\u4efb\u4f55Conversion \u6578\u64da\u6642\uff0c\u53ef\u5148\u4f7f\u7528<strong>Maximize Click<\/strong>\uff0c\u8b93\u96fb\u8166\u5728\u4f60\u8a2d\u5b9a\u7684Budget \u5c0b\u627e\u6700\u591a\u7684Click( \u8a18\u4f4f\u8981\u8a2d\u5b9aBid Limit\uff0c\u4e0d\u8981\u8b93\u96fb\u8166\u592a\u80e1\u4e82\u51fa\u50f9)<\/span><\/p>\n<p><b>\u8a2d\u5b9a\u4f60\u7684Targeting<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-333\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail6-1-1024x646.png\" alt=\"Gmail6\" width=\"697\" height=\"440\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail6-1-1024x646.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail6-1-300x189.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail6-1-768x484.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail6-1-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail6-1-480x303.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail6-1.png 1123w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u7684Targeting such as interest\u3001gender\u53caage \u7b49\u7b49\u5728\u9019\u88e1\u5c31\u4e0d\u4f5c\u89e3\u91cb\uff0c\u9019\u88e1\u60f3\u591a\u4e9b\u5c55\u793a\u5982\u4f55\u4f7f\u7528Display Keyword targeting \u4f60\u7684\u5c0d\u624b\u6216\u4e00\u4e9b\u76f8\u95dc\u7db2\u7ad9\u7684\u5ba2\u6236\u3002<\/span><\/p>\n<p><strong>Display Keyword<\/strong>: \u5047\u8a2d\u4f60\u662f\u96fb\u5668\u767e\u8001\u6ed9\u7684Marketer\uff0c\u60f3target \u4e00\u4e9bInbox\u7684Mail \u542b\u6709\u624b\u6a5f\u3001\u76f8\u6a5f\u6216\u6d17\u8863\u6a5f\u7684\u5b57\u773c\u7684User\uff0c\u53ef\u4ee5type in \u9019\u4e9bKeyword<\/p>\n<p><strong>Domain<\/strong>: \u5047\u8a2d\u4f60\u662f\u96fb\u5668\u767e\u8001\u6ed9\u7684Marketer\uff0c\u60f3target\u4e00\u4e9bInbox \u7684Mail \u542b\u6709fortress.com.hk\u6216dcfever.com (probably is the sender)\u7684user\uff0c\u53ef\u4ee5\u5982\u4e0a\u5716type in \u9019\u4e9bdomain<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u518d\u9ede\u64caPlacement \u70batargeting Method, \u8f38\u5165mail.google.com \u641c\u5c0b\uff0c\u7136\u5f8cSelect\uff0c\u6700\u5f8c\u6309Save and Continue<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-334\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail7-1.png\" alt=\"Gmail7\" width=\"968\" height=\"601\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail7-1.png 968w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail7-1-300x186.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail7-1-768x477.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail7-1-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail7-1-480x298.png 480w\" sizes=\"(max-width: 968px) 100vw, 968px\" \/><\/p>\n<p><b>\u9019\u9801\u7121\u6cd5setup Gmail Ads\uff0c\u8acb\u6309skip Ad Creation<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-335\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail8-1.png\" alt=\"Gmail8\" width=\"836\" height=\"798\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail8-1.png 836w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail8-1-300x286.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail8-1-768x733.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail8-1-13x12.png 13w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail8-1-480x458.png 480w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/p>\n<p><b>\u9ede\u64ca&#8217;Ads\u2019 Tab, \u9078\u53d6Ad Gallery\uff0c\u9ede\u9078Gmail Ads<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-336\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail9-1-1024x203.png\" alt=\"Gmail9\" width=\"697\" height=\"138\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail9-1-1024x203.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail9-1-300x59.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail9-1-768x152.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail9-1-1536x304.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail9-1-18x4.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail9-1-480x95.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail9-1.png 1685w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p><b>\u9078\u53d6Gmail Ads\u7684\u5c55\u793a\u985e\u578b<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-337\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail10-1-1024x202.png\" alt=\"Gmail10\" width=\"697\" height=\"137\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail10-1-1024x202.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail10-1-300x59.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail10-1-768x151.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail10-1-1536x302.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail10-1-18x4.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail10-1-480x94.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail10-1.png 1616w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5e38\u4f7f\u7528\u7684\u5169\u7a2e:<\/span><\/p>\n<p>Gmail Image Template: Ads \u5167\u6709\u5927Banner<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-338\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail11-1-1024x648.png\" alt=\"Gmail11\" width=\"697\" height=\"441\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail11-1-1024x648.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail11-1-300x190.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail11-1-768x486.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail11-1-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail11-1-480x304.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail11-1.png 1524w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gmail Single Promotion Template: Ads \u5167\u6709Banner \uff0c\u6709Ad Text\u53caCall-to-Action Button\uff0c\u800c\u53ef\u5c55\u793a\u7684\u4e0d\u9650\u65bc\u5716\u6848\uff0cYouTube Video \u4e5f\u53ef\u4ee5\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-339\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail12-1-1024x634.png\" alt=\"Gmail12\" width=\"697\" height=\"432\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail12-1-1024x634.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail12-1-300x186.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail12-1-768x475.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail12-1-18x12.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail12-1-480x297.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail12-1.png 1535w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u500b\u4eba\u610f\u898b:\u64da\u6211\u7684\u89c0\u5bdf\u53ca\u64cd\u4f5c\uff0c\u8d85\u904e8\u6210\u7684Gmail Ads \u90fd\u662f\u4ee5Gmail Image Template (\u5927Banner)\u5f62\u5f0f\u5c55\u793a\uff0c\u5927Banner \u8f03\u50cf\u65e5\u5e38\u770b\u898b\u7684Poster or Leaflet\uff0c\u6548\u679c\u8f03\u7f8e\u89c0\u53ca\u7c21\u6f54\uff0c\u64da\u6211\u7684\u7d93\u9a57\u53ca\u53c3\u8003\u5916\u570bBlogger, Image Template \u8f03\u80fd\u5438\u5f15\u5ba2\u4eba\u5230\u4f60\u7684Website<\/span><\/p>\n<p><b>\u6309\u6307\u793a\u8a2d\u5b9aGmail Ads\uff0c\u5b8c\u6210\u5f8c\u6309Save<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-347\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail21-1-1024x581.png\" alt=\"gmail21\" width=\"697\" height=\"395\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail21-1-1024x581.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail21-1-300x170.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail21-1-768x436.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail21-1-18x10.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail21-1-480x272.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/gmail21-1.png 1063w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5927\u529f\u544a\u6210!!!!\u7b49\u5f85Google Approved\u4fbf\u6210\u529f<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-341\" src=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail14-1-1024x239.png\" alt=\"Gmail14\" width=\"697\" height=\"163\" srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail14-1-1024x239.png 1024w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail14-1-300x70.png 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail14-1-768x179.png 768w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail14-1-1536x358.png 1536w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail14-1-18x4.png 18w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail14-1-480x112.png 480w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/05\/Gmail14-1.png 1669w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<hr \/>\n<p><b>Final Thought<\/b><\/p>\n<p>\u7531\u65bcGmail Ads \u7684\u5c55\u793a\u4f4d\u7f6e\u70baPromotion Tab \u800c\u4e0d\u662f\u6211\u5011\u6700\u5e38\u67e5\u95b1\u7684Primary Tab\uff0c\u67d0\u7a0b\u5ea6\u4e0a\u5c55\u793a\u7684\u6b21\u6578\u6703\u53d7\u5230\u4e00\u5b9a\u6578\u76ee\u7684\u9650\u5236\uff0c\u56e0\u6b64Conversion \u65e2\u6578\u91cf\u4e0d\u6703\u975e\u5e38\u591a\u3002\u4f46\u7531\u65bc\u73fe\u968e\u6bb5\u7684CPC \u6bd4\u5176\u4ed6Network \u8f03\u4f4e\uff0cClick-through \u4e5f\u4e0d\u932f\uff0c\u800cCost per Conversion \u56e0\u6b64\u5f88\u591a\u6642\u4faf\u4e5f\u5728\u4e00\u500b\u8f03Attractive\u7684Range\u3002\u7d9c\u5408\u4e0a\u8ff0\u539f\u56e0\uff0c\u6211\u8a8d\u70baGmail Ads\u662f\u5176\u4e2d\u4e00\u500b\u5f62\u5f0f\u53bb\u627e\u5c0b\u65b0\u7684\u5546\u6a5f\uff0c\u96d6\u7136\u5e36\u4f86Conversion\u4e0d\u6703\u5f88\u591a\uff0c\u4f46\u53ea\u8981cost per conversion \u5920\u4f4e\u8a66\u8a66\u53c8\u4f55\u59a8! \u5927\u5bb6\u53c8\u9858\u610f\u5617\u8a66Gmail Sponsored Promotion\u55ce?<\/p>\n<p><span style=\"font-weight: 400;\">\u4e0b\u7bc7\u6587\u7ae0\u6703\u5617\u8a66\u8b1b\u89e3\u8a2d\u5b9a Gmail Ads \u7684 Tools\u3001Best Practice \u6216\u4e00\u4e9b\u6211\u5011review campaign \u53ef\u6ce8\u610f\u7684\u5730\u65b9\uff0c\u4e0b\u661f\u671f\u518d\u898b!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Gmail Ads \u57282015\u5e74\u5c3e\u6b63\u5f0f\u5c0d\u5916\u958b\u653e\uff0c\u6240\u6709Advertisers\u53ef\u5728AdWords\u5e73\u53f0\u6295\u653eGmail Sponsored Promotion (GSP)\u3002<\/p>","protected":false},"author":6,"featured_media":325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Gmail Ads \u57282015\u5e74\u5c3e\u6b63\u5f0f\u5c0d\u5916\u958b\u653e\uff0c\u6240\u6709Advertisers\u53ef\u5728AdWords\u5e73\u53f0\u6295\u653eGmail Sponsored Promotion (GSP)\u3002\u4f46\u64da\u6211\u7684\u8a8d\u77e5\uff0c\u5f88\u591aEnd-Client \u751a\u81f3Digital Marketing Agency \u90fd\u5c0d\u9019\u5f62\u5f0f\u7684\u5ee3\u544a\u6c92\u6709\u5f88\u6df1\u5165\u7684\u7406\u89e3\u3002\u6211\u5e0c\u671b\u900f\u904e\u9019\u7bc7\u6587\u7ae0\u80fd\u8b93\u5927\u5bb6\u5c0dGmail Ads \u6709\u66f4\u9032\u4e00\u6b65\u7684\u8a8d\u8b58\uff0c\u66f4\u597d\u904b\u7528Gmail \u9019\u500b\u6709\u5ee3\u5927User\/Audience\u7684\u5e73\u53f0\u6295\u653e\u5ee3\u544a\u3002 Gmail Sponsored Promotion\u7684\u512a\u9ede\u6709\u4ee5\u4e0b4\u9805 \u4fbf\u5b9c\u7684\u9ede\u64ca\u6210\u672c(Cheaper Cost-Per-Click): \u76f8\u6bd4Google Display Network (Banner Ads)\u7684Cost-Per-Click\u9084\u8981\u4f4e\u3002\u4e0b\u5716\u70ba\u4e00\u9593\u672c\u5730E-commerce website \u67d0\u5e7e\u5929\u7684\u6578\u64da...... \u5f9e\u4e0a\u5716\u53ef\u898b\uff0cCPC \u53ea\u9700\u8981$0.2!\u800c\u4e0d\u8ad6Cost of Conversion\u3001Click-through Rate \u53caConversion Rate\u90fd\u6bd4\u5e73\u5747\u6210\u7e3e\u597d\u3002 \u66f4\u7cbe\u6e96\u7684\u5ee3\u544a\u6295\u653e(More Targeted Ads): \u9664\u4e86\u80fd\u6839\u64da\u95dc\u9375\u5b57\u3001\u5730\u5340\u3001\u5e74\u9f61\u3001\u6027\u5225\u53ca\u8208\u8da3\u7b49\u7b49\u53bb\u6295\u653e\u5ee3\u544a\u4e4b\u5916\uff0c\u4f60\u66f4\u53ef\u4ee5\u6839\u64daDOMAIN \u6295\u653e\u5ee3\u544a\u3002\u4f8b\u5982\u4f60\u662f\u96fb\u5668\u516c\u53f8\u767e\u8001\u6ed9\uff0c\u4f60\u53ef\u4ee5\u6295\u653e\u5ee3\u544a\u4e88\u4e00\u4e9bInbox\u5167\u6709 \u2018fortress.com.hk\u2019 (\u8c50\u6fa4)\u7684\u7528\u5bb6\uff0c\u67d0\u7a0b\u5ea6\u4e0a\u4f60\u4fbf\u80fdTarget \u4f60\u7684competitor \u7684\u5ba2\u6236\u3002 \u7af6\u722d\u76f8\u5c0d\u8f03\u5c0f: \u8fd1\u5e74Banner Ads \u7684\u50f9\u9322\u6108\u4f86\u6108\u9ad8\uff0c\u539f\u56e0\u662f\u6108\u4f86\u6108\u591a\u4eba\u5e0c\u671b\u65bc\u7db2\u4e0a\u6295\u653eBanner\u5ee3\u544a\uff0c\u63a8\u9ad8\u4e86Cost-Per-Click (\u65e9\u4e00\u5e74\u591a\u524d1 -2\u5143\u9084\u53ef\u4ee5\uff0c\u73fe\u5728\u5f88\u591a\u6642\u5019\u5dee\u4e0d\u591a\u89812\u5143\u4e86)\u3002\u76f8\u5c0d\u4e0a\uff0c\u5f88\u591aAdvertisers \u90fd\u4e0d\u61c2\u5982\u4f55Setup GSP \u7684\u5ee3\u544a\uff0c\u8b8a\u76f8\u50f9\u9322\u76f8\u5c0d\u4f4e\u5ec9\u3002 \u4e0a\u5716\u70ba\u6211\u4ee5\u63a5\u8fd1\u76f8\u540c\u7684\u8a2d\u5b9a\u30012\u5143\u70baCPC Bid Limit\u6e2c\u8a66 Gamil\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Terrence Chung\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.kickads.co\/zh\/gmail-ads-%e5%ae%8c%e5%85%a8%e8%a8%ad%e5%ae%9a%e6%89%8b%e5%86%8a\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"zh_HK\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Kick Ads -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Gmail Ads \u5b8c\u5168\u8a2d\u5b9a\u624b\u518a - Kick Ads\" \/>\n\t\t<meta property=\"og:description\" content=\"Gmail Ads \u57282015\u5e74\u5c3e\u6b63\u5f0f\u5c0d\u5916\u958b\u653e\uff0c\u6240\u6709Advertisers\u53ef\u5728AdWords\u5e73\u53f0\u6295\u653eGmail Sponsored Promotion (GSP)\u3002\u4f46\u64da\u6211\u7684\u8a8d\u77e5\uff0c\u5f88\u591aEnd-Client \u751a\u81f3Digital Marketing Agency \u90fd\u5c0d\u9019\u5f62\u5f0f\u7684\u5ee3\u544a\u6c92\u6709\u5f88\u6df1\u5165\u7684\u7406\u89e3\u3002\u6211\u5e0c\u671b\u900f\u904e\u9019\u7bc7\u6587\u7ae0\u80fd\u8b93\u5927\u5bb6\u5c0dGmail Ads \u6709\u66f4\u9032\u4e00\u6b65\u7684\u8a8d\u8b58\uff0c\u66f4\u597d\u904b\u7528Gmail \u9019\u500b\u6709\u5ee3\u5927User\/Audience\u7684\u5e73\u53f0\u6295\u653e\u5ee3\u544a\u3002 Gmail Sponsored Promotion\u7684\u512a\u9ede\u6709\u4ee5\u4e0b4\u9805 \u4fbf\u5b9c\u7684\u9ede\u64ca\u6210\u672c(Cheaper Cost-Per-Click): \u76f8\u6bd4Google Display Network (Banner Ads)\u7684Cost-Per-Click\u9084\u8981\u4f4e\u3002\u4e0b\u5716\u70ba\u4e00\u9593\u672c\u5730E-commerce website \u67d0\u5e7e\u5929\u7684\u6578\u64da...... \u5f9e\u4e0a\u5716\u53ef\u898b\uff0cCPC \u53ea\u9700\u8981$0.2!\u800c\u4e0d\u8ad6Cost of Conversion\u3001Click-through Rate \u53caConversion Rate\u90fd\u6bd4\u5e73\u5747\u6210\u7e3e\u597d\u3002 \u66f4\u7cbe\u6e96\u7684\u5ee3\u544a\u6295\u653e(More Targeted Ads): \u9664\u4e86\u80fd\u6839\u64da\u95dc\u9375\u5b57\u3001\u5730\u5340\u3001\u5e74\u9f61\u3001\u6027\u5225\u53ca\u8208\u8da3\u7b49\u7b49\u53bb\u6295\u653e\u5ee3\u544a\u4e4b\u5916\uff0c\u4f60\u66f4\u53ef\u4ee5\u6839\u64daDOMAIN \u6295\u653e\u5ee3\u544a\u3002\u4f8b\u5982\u4f60\u662f\u96fb\u5668\u516c\u53f8\u767e\u8001\u6ed9\uff0c\u4f60\u53ef\u4ee5\u6295\u653e\u5ee3\u544a\u4e88\u4e00\u4e9bInbox\u5167\u6709 \u2018fortress.com.hk\u2019 (\u8c50\u6fa4)\u7684\u7528\u5bb6\uff0c\u67d0\u7a0b\u5ea6\u4e0a\u4f60\u4fbf\u80fdTarget \u4f60\u7684competitor \u7684\u5ba2\u6236\u3002 \u7af6\u722d\u76f8\u5c0d\u8f03\u5c0f: \u8fd1\u5e74Banner Ads \u7684\u50f9\u9322\u6108\u4f86\u6108\u9ad8\uff0c\u539f\u56e0\u662f\u6108\u4f86\u6108\u591a\u4eba\u5e0c\u671b\u65bc\u7db2\u4e0a\u6295\u653eBanner\u5ee3\u544a\uff0c\u63a8\u9ad8\u4e86Cost-Per-Click (\u65e9\u4e00\u5e74\u591a\u524d1 -2\u5143\u9084\u53ef\u4ee5\uff0c\u73fe\u5728\u5f88\u591a\u6642\u5019\u5dee\u4e0d\u591a\u89812\u5143\u4e86)\u3002\u76f8\u5c0d\u4e0a\uff0c\u5f88\u591aAdvertisers \u90fd\u4e0d\u61c2\u5982\u4f55Setup GSP \u7684\u5ee3\u544a\uff0c\u8b8a\u76f8\u50f9\u9322\u76f8\u5c0d\u4f4e\u5ec9\u3002 \u4e0a\u5716\u70ba\u6211\u4ee5\u63a5\u8fd1\u76f8\u540c\u7684\u8a2d\u5b9a\u30012\u5143\u70baCPC Bid Limit\u6e2c\u8a66 Gamil\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.kickads.co\/zh\/gmail-ads-%e5%ae%8c%e5%85%a8%e8%a8%ad%e5%ae%9a%e6%89%8b%e5%86%8a\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-05-20T18:29:53+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2016-05-20T18:29:53+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Gmail Ads \u5b8c\u5168\u8a2d\u5b9a\u624b\u518a - Kick Ads\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Gmail Ads \u57282015\u5e74\u5c3e\u6b63\u5f0f\u5c0d\u5916\u958b\u653e\uff0c\u6240\u6709Advertisers\u53ef\u5728AdWords\u5e73\u53f0\u6295\u653eGmail Sponsored Promotion (GSP)\u3002\u4f46\u64da\u6211\u7684\u8a8d\u77e5\uff0c\u5f88\u591aEnd-Client \u751a\u81f3Digital Marketing Agency \u90fd\u5c0d\u9019\u5f62\u5f0f\u7684\u5ee3\u544a\u6c92\u6709\u5f88\u6df1\u5165\u7684\u7406\u89e3\u3002\u6211\u5e0c\u671b\u900f\u904e\u9019\u7bc7\u6587\u7ae0\u80fd\u8b93\u5927\u5bb6\u5c0dGmail Ads \u6709\u66f4\u9032\u4e00\u6b65\u7684\u8a8d\u8b58\uff0c\u66f4\u597d\u904b\u7528Gmail 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