{"id":898,"date":"2016-12-18T04:11:26","date_gmt":"2016-12-18T04:11:26","guid":{"rendered":"https:\/\/www.kickads.co\/?p=898"},"modified":"2016-12-18T04:11:26","modified_gmt":"2016-12-18T04:11:26","slug":"ad-tracking-%e6%98%af%e4%bb%80%e9%ba%bc","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/ad-tracking-%e6%98%af%e4%bb%80%e9%ba%bc\/","title":{"rendered":"Ad Tracking \u662f\u4ec0\u9ebc?"},"content":{"rendered":"<p>\u5148\u8b93\u5927\u5bb6\u60f3\u50cf\u4e00\u500b\u60c5\u6cc1: \u5047\u8a2d\u4f60\u662f\u67d0\u4e00\u7f8e\u5bb9\u54c1\u724c\u7684Digital Marketing Manager,\u9019\u500b\u6708\u6703\u6709\u65b0\u7522\u54c1\u63a8\u51fa\uff0c\u4f60\u5e0c\u671b\u5728\u5927\u578b\u7db2\u7ad9 https:\/\/www.cosmopolitan.com.hk\/ (\u4e0b\u7a31Publisher)\u6295\u653eBanner\u5ee3\u544a\uff0c\u76ee\u6a19\u662f500,000\u66dd\u5149(Impression)\u3002Publisher \u7b54\u61c9\u4e86\u4f60\uff0c\u4e26\u5982\u671f\u6295\u653e\u4e86\u5ee3\u544a\u3002\u4f46\u4f60\u5728\u4f60\u7684Google Analytics 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srcset=\"https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/12\/635955530403688930-420781029_arguing-couple-1.jpg 441w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/12\/635955530403688930-420781029_arguing-couple-1-300x200.jpg 300w, https:\/\/www.kickads.co\/wp-content\/uploads\/2016\/12\/635955530403688930-420781029_arguing-couple-1-18x12.jpg 18w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/p>\n<p>\u4ee5\u4e0a\u6545\u4e8b\uff0c\u7d14\u7cb9\u865b\u69cb\uff0c\u5982\u6709\u96f7\u540c\uff0c\u5be6\u5c6c\u5de7\u5408\u3002\u7576\u7136\uff0c\u73fe\u5be6\u7684Publisher\u6c92\u6709\u90a3\u9ebc\u56c2\u5f35\uff0c\u4f46\u4e8b\u5be6\u4e0a\uff0c\u82e5\u6c92\u6709Ad-Tracking\u7684\u8a71\uff0cAdvertiser \u53ca Publisher \u6703\u7d93\u5e38\u70baImpression\u7684\u4e8b\u6240\u722d\u62d7\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u70ba\u4e86\u9632\u6b62\u51fa\u73fe\u4e0a\u8ff0\u201d\u53e3\u540c\u9f3b\u62d7\u201d\u65e2\u4f8b\u5b50\uff0c3rd Party Ad-Tracking \u61c9\u904b\u800c\u751f\u3002Ad-Tracking 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338px) 100vw, 338px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u50b3\u7d71\u7684Media Buy \u6d41\u7a0b<\/strong>:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Advertiser \u63d0\u4f9bFlash\/HTML5 \u7684Display \u5ee3\u544aFile\u4e88Publisher<\/li>\n<li>Publisher \u628a\u5ee3\u544a\u4e0a\u8f09\u5230\u81ea\u5df1\u7684Server,\u5b89\u6392\u65bc\u9810\u5b9a\u7684\u65e5\u5b50\u5728\u81ea\u5df1\u7db2\u7ad9\u5c55\u793a\u8a72\u5ee3\u544a<\/li>\n<li>Publisher \u63d0\u4f9bReport (Impression,Clicks,CTR,CPC\u7b49\u7b49)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>\u5305\u62ecAd-Tracking \u7684Media Buy\u6d41\u7a0b:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>\u00a0Advertiser \u6703\u5148\u54113rd Party Ad Tracking \u8981\u6c42Impression Tag \u53caClick Tag<\/li>\n<li>\u00a0Advertiser \u6703\u63d0\u4f9b\u5305\u62ec\u4e0a\u8ff0\u5169\u689dTag\u7684Flash\/HTML5 \u7684Display 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