{"id":934,"date":"2023-10-14T02:47:49","date_gmt":"2023-10-13T18:47:49","guid":{"rendered":"https:\/\/www.kickads.co\/?p=934"},"modified":"2023-10-14T02:47:49","modified_gmt":"2023-10-13T18:47:49","slug":"5%e5%88%86%e9%90%98%e5%ad%b8%e6%87%82digital-marketing%e5%bf%85%e9%a0%88%e8%a6%81%e6%87%82%e7%9a%84%e8%a1%93%e8%aa%9e%e5%92%8c%e5%b0%88%e7%a8%b1","status":"publish","type":"post","link":"https:\/\/www.kickads.co\/zh\/5mins-guideline-to-digital-marketing\/","title":{"rendered":"\u53ea\u970015\u5206\u9418\uff01 \u4e00\u6587\u5b78\u61c2(Digital Marketing) \u6578\u78bc\u71df\u92b7\u8853\u8a9e\u548c\u57fa\u790e\u6982\u5ff5\uff01"},"content":{"rendered":"

\u5982\u679c\u4f60\u662f\u525b\u7562\u696d\u7684\u5927\u5b78\u751f\uff0c\u6b63\u5728\u627e\u6216\u8005\u5c07\u8981\u9762\u8a66\u4e00\u4efd\u6578\u78bc\u71df\u92b7 (Digital Marketing) \u7684\u5de5\u4f5c\uff1b\u6216\u662f\u4f60\u662f\u50b3\u7d71\u7684\u5e02\u5834\u90e8\u54e1\u5de5\uff0c\u5e0c\u671b\u4ee5\u6700\u5feb\u7684\u6642\u9593\u4e86\u89e3\u4e00\u4e0b\u6578\u78bc\u71df\u92b7\u7684\u8853\u8a9e\u548c\u5c08\u7a31\uff0c\u4ee5\u4fbf\u65e5\u5f8c\u8207\u6578\u78bc\u71df\u92b7\u7684\u65b0\u54e1\u5de5\u597d\u6e9d\u901a\u4e9b\uff0c\u9019\u4e00\u7ae0\u53ef\u4ee5\u8b93\u4f60\u5feb\u901f\u4e86\u89e3\u6578\u78bc\u71df\u92b7\u5e38\u898b\u7684\u8853\u8a9e\u3002<\/span><\/p>\n

<\/p>\n

\"\"<\/p>\n

<\/h2>\n

\u6982\u5ff5\u985e<\/h2>\n

SEM\/Paid Search<\/span><\/h2>\n

Search Engine Marketing\uff0c\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\uff0c\u4ea6\u53ef\u7a31\u70ba Paid search\uff0c\u5373\u4ed8\u8cbb\u4e88Google\u4ee4\u81ea\u5df1\u7684\u7db2\u9801\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\u6392\u5f97\u66f4\u9ad8\uff0c\u53d6\u5f97\u66f4\u591a\u6d41\u91cf\u3002\u4e2d\u6587\u4ea6\u53ef\u7a31\u70ba\u95dc\u9375\u5b57\u5ee3\u544a\u6216\u641c\u5c0b\u5ee3\u544a\u7b49\u7b49\u3002\u95dc\u9375\u5b57\u662f\u6309\u9ede\u64ca\u6536\u8cbb\u7684\u3002<\/span><\/p>\n

\u5ef6\u4f38\u95b1\u8b80: <\/span>\u3010\u6253\u597d\u57fa\u790e\u3011\u5168\u65b9\u4f4d\u4e86\u89e3SEM\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u4f48\u5c40 2023\u5e74\u66f4\u65b0\u7248<\/span><\/a><\/p>\n

SEO<\/span><\/h2>\n

Search Engine Optimization\uff0c\u4e2d\u6587\u7a31\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u3002\u900f\u904e\u9010\u6b65\u6539\u826f\u7db2\u7ad9\u5167\u5bb9\u548c\u7d50\u69cb\uff0c\u514d\u8cbb\u5730\u4ee4\u81ea\u5df1\u7684\u7db2\u9801\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\u6392\u5f97\u66f4\u9ad8\uff0c\u53d6\u5f97\u66f4\u591a\u6d41\u91cf\u3002\u6bcf\u9ede\u64ca\u662f\u4e0d\u7528\u4ed8\u8cbb\u7684\u3002<\/span><\/p>\n

\u5ef6\u4f38\u95b1\u8b80:<\/span>:<\/span>\u3010SEM vs SEO\u3011What\u2019s the Difference and How They Work Together<\/span><\/a><\/p>\n

Paid\u00a0Social<\/span><\/h2>\n

\u6cdb\u6307\u4e00\u9f4a\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u900f\u904e\u5728\u5176\u5ee3\u544a\u5e73\u53f0\u63a8\u5ee3\u81ea\u5df1\u5c08\u9801\u3001\u5e16\u5b50\u751a\u81f3\u662f\u7db2\u7ad9\u3002\u9999\u6e2f\u6bd4\u8f03\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u9ad4\u70ba Facebook\u3001Instagram \u53ca Linkedin \u7b49\u7b49\u3002\u574a\u9593\u4e00\u822c\u7a31\u70ba\"Boost Post\" \u6216\u8005\u201d\u63a8\u5ee3\u5e16\u5b50\u201d\u7b49\u7b49\u3002<\/span><\/p>\n

\u6a6b\u5e45\u5ee3\u544a<\/span><\/h2>\n

\u6cdb\u6307\u5728\u7db2\u7ad9\u6216\u6d41\u52d5\u61c9\u7528\u7a0b\u5f0f\u4e2d\u5c55\u73fe\u7684\u6a6b\u5e45\u5ee3\u544a (Banner)\uff0c\u800c\u6211\u5011\u8f03\u5e38\u898b\u7684\u6a6b\u5e45\u5ee3\u544a\u7686\u4f86\u81ea Google \u7684 Google Display Network (GDN)\u3002\u4e00\u822c\u6211\u5011\u6703\u7a31\u9019\u4e9b\u53eb\"Banner \u5ee3\u544a\"\u3002<\/p>\n

\u5ef6\u4f38\u95b1\u8b80: <\/span>GDN Remarketing \u5ee3\u544a\u6559\u5b78| \u8a2d\u5b9a\u3001\u539f\u7406\u53ca\u597d\u8655<\/span><\/a><\/p>\n

Youtube \u5ee3\u544a<\/span><\/h2>\n

\u5728Youtube\u4e0a\u51fa\u73fe\u7684\u5ee3\u544a\u4e3b\u8981\u5e38\u898b\u6709\u5169\u7a2e\uff0c\u4e00\u7a2e\u662fTrueView \u63d2\u64ad\u5ee3\u544a(In Stream Ads)\uff0c\u5ee3\u544a\u6703\u5728 YouTube \u53ca Google \u5f71\u7247\u5408\u4f5c\u5925\u4f34\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u4e0a\u7684\u5176\u4ed6\u5f71\u7247\u64ad\u653e\u4e4b\u524d\u3001\u671f\u9593\u6216\u4e4b\u5f8c\u64ad\u653e\u3002\u800c\u63d2\u64ad\u5ee3\u544a\u4e3b\u8981\u5206\u70ba\u53ef\u7565\u904e\u985e\u578b\uff08 Skippable) \u548c \u4e0d\u53ef\u7565\u904e\u985e\u578b(Non-Skippable)\u3002\u53e6\u4e00\u7a2e\u662f\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a (In-feed Video)\uff0c\u6703\u5728\u76ee\u6a19\u5c0d\u8c61\u53ef\u80fd\u89c0\u770b\u7684 YouTube \u5167\u5bb9\u65c1\u908a\uff0c\u4e00\u8d77\u986f\u793a\u60a8\u7684\u54c1\u724c\u3001\u7522\u54c1\u6216\u670d\u52d9\u3002\u9019\u985e\u5ee3\u544a\u6703\u986f\u793a\u5728 YouTube \u641c\u5c0b\u7d50\u679c\u3001YouTube\u300c\u63a5\u4e0b\u4f86\u8acb\u770b\u300d\u548c YouTube \u61c9\u7528\u7a0b\u5f0f\u7684\u9996\u9801\u63a8\u85a6\u5167\u5bb9\u4e2d\u3002<\/span><\/p>\n

\u5ef6\u4f38\u95b1\u8b80: <\/span>Youtube\u5ee3\u544a\u6559\u5b78\u653b\u7565\uff1a\u539f\u7406\ufe51\u8a2d\u5b9a\u53ca\u512a\u5316<\/span><\/a><\/p>\n

\u884c\u92b7\u81ea\u52d5\u5316 \uff08Digital Marketing Automation)<\/span><\/h2>\n

\u5148\u4e0d\u8981\u88ab\u9019\u500b\u540d\u5b57\u5687\u5230\uff0c\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u81ea\u52d5\u5316\u71df\u92b7\u7684\u5de5\u4f5c\uff0c\u6e1b\u537b\u4eba\u624b\u4e0a\u7684\u64cd\u4f5c\u3002\u8209\u500b\u7c21\u55ae\u4f8b\u5b50\uff0c\u5047\u8a2d\u4f60\u5230\u6211\u7684\u7db2\u7ad9\u7559\u4e86Email\uff0c\u6211\u4fbf\u6703\u81ea\u52d5\u628a\u4f60\u7684Email\u540c\u6b65\u81f3\u4e0d\u540c\u7684\u5e73\u53f0\u3002\u4f8b\u5982: Display Ads \u6703\u81ea\u52d5\u6295\u653e\u7d66\u4f60\uff0c\u540c\u6642\u6703\u5728Facebook\u6295\u653e\u5ee3\u544a\u7d66\u4f60\uff0c\u4e5f\u6703\u8a2d\u5b9a\u4e86\u6bcf\u500b\u661f\u671f\u6703\u767c\u4e00\u6b21Email \u7d66\u4f60\uff0c\u76f4\u5230\u7b2c\u516d\u6b21\u6211\u5011\u5c31\u6703\u767c\u4e00\u500bEmail \u9080\u8acb\u4f60\u8cfc\u8cb7\u3002\u7576\u4f60\u8cfc\u8cb7\u5f8c\uff0c\u6211\u5011\u53ef\u4ee5\u8a2d\u5b9a\u904e\u4e8610\u65e5\uff0c\u5c31\u6703\u767c\u653e\u4e00\u500b\u512a\u60e0\u78bc\u7d66\u4f60\uff0c\u9f13\u52f5\u4f60\u518d\u6b21\u8cfc\u8cb7\u3002\u5982\u679c\u6211\u77e5\u9053\u5ba2\u4eba\u7684\u751f\u65e5\u6642\uff0c\u66f4\u53ef\u4ee5\u8a2d\u5b9a\u65bc\u4f60\u751f\u65e5\u6708\u4efd\u767c\u653e\u4e00\u5f35Voucher \u7d66\u4ed6\u3002Marketer\u53ea\u9700\u8a2d\u5b9a\u597d\u53ca\u7406\u9806\u6574\u500b\u81ea\u52d5\u5316\u7684\u908f\u8f2f\uff0c\u57fa\u672c\u4e0a\u5728\u5ba2\u4eba\u6700\u521d\u7559Email\u5f8c\uff0c\u5c31\u4e0d\u7528\u518d\u505a\u751a\u9ebc\u8a2d\u5b9a\u4e86\u3002<\/span><\/p>\n

\u5167\u5bb9\u884c\u92b7 Content Marketing<\/span><\/h2>\n

\u5167\u5bb9\u884c\u92b7\u662f\u4e00\u7a2e\u71df\u92b7\u7b56\u7565\uff0c\u4e3b\u8981\u8457\u91cd\u65bc\u5275\u5efa\u3001\u767c\u5e03\u3001\u8207\u63a8\u5ee3\u6709\u50f9\u503c\u3001\u76f8\u95dc\u4e14\u5438\u5f15\u4eba\u7684\u5167\u5bb9\uff0c\u4ee5\u5438\u5f15\u7279\u5b9a\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u9032\u800c\u9054\u5230\u54c1\u724c\u7684\u71df\u92b7\u548c\u5546\u696d\u76ee\u6a19\u3002\u8207\u50b3\u7d71\u7684\u5ee3\u544a\u63a8\u92b7\u4e0d\u540c\uff0c\u5167\u5bb9\u884c\u92b7\u4e3b\u5f35\u4ee5\u8cea\u91cf\u5167\u5bb9\u5efa\u7acb\u8207\u53d7\u773e\u7684\u4fe1\u4efb\u548c\u9023\u63a5\uff0c\u5f9e\u800c\u5f15\u5c0e\u4ed6\u5011\u81ea\u7136\u5730\u9032\u5165\u8cfc\u8cb7\u6c7a\u7b56\u3002\u900f\u904e\u5206\u4eab\u6545\u4e8b\u3001\u63d0\u4f9b\u6709\u7528\u7684\u8cc7\u8a0a\u6216\u6559\u80b2\u5167\u5bb9\uff0c\u4f01\u696d\u4e0d\u50c5\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u9084\u80fd\u5efa\u7acb\u884c\u696d\u6b0a\u5a01\u548c\u53d7\u773e\u5fe0\u8aa0\u5ea6\u3002\u548c\u50b3\u7d71\u5ee3\u544a\u76f8\u6bd4\uff0c\u66f4\u5bb9\u6613\u6253\u52d5\u5230\u5ba2\u4eba\uff0c\u5728\u773e\u591a\u7af6\u722d\u5c0d\u624b\u4e2d\u7a81\u570d\u800c\u51fa\u3002<\/span><\/p>\n

\u751f\u6210\u5f0f AI \uff08Generative AI)\u7684\u61c9\u7528\u4ea6\u66f4\u5e6b\u52a9\u54c1\u724c\u65b9\u66f4\u5feb\u66f4\u7cbe\u6e96\u9032\u884c\u5167\u5bb9\u884c\u92b7\uff0c\u4f8b\u5982\u7528 <\/span>ChatGPT \u884c\u92b7\u5de5\u5177<\/span><\/a>\u4f86\u81ea\u52d5\u751f\u6210\u3001\u512a\u5316\u5ee3\u544a\u6587\u6848\u6216\u8a0a\u606f\u5167\u5bb9\uff0c\u6216\u8005\u6839\u64da\u6d88\u8cbb\u8005\u8cc7\u6599\uff0c\u81ea\u52d5\u7522\u751f\u6700\u7b26\u5408\u9700\u6c42\u7684\u5167\u5bb9\u3002<\/span><\/p>\n

\u96c6\u5ba2\u5f0f\u884c\u92b7 Inbound Marketing<\/span><\/h2>\n

\u96c6\u5ba2\u5f0f\u884c\u92b7\uff08Inbound Marketing\uff09\u662f\u4e00\u7a2e\u4ee5\u5275\u5efa\u6709\u50f9\u503c\u5167\u5bb9\u70ba\u6838\u5fc3\uff0c\u65e8\u5728\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u4e3b\u52d5\u63a5\u89f8\u54c1\u724c\u6216\u4f01\u696d\u7684\u71df\u92b7\u7b56\u7565\u3002\u5b83\u8207\u50b3\u7d71\u7684\"\u6253\u64fe\u5f0f\u884c\u92b7\"\uff08\u5982\u96fb\u8996\u5ee3\u544a\u3001Cold Call\uff09\u622a\u7136\u4e0d\u540c\u3002\u96c6\u5ba2\u5f0f\u884c\u92b7\u4e0d\u662f\u5c0d\u6d88\u8cbb\u8005\u65bd\u52a0\u58d3\u529b\uff0c\u800c\u662f\u901a\u904e\u6df1\u5165\u4e86\u89e3\u53d7\u773e\u7684\u9700\u6c42\u548c\u8208\u8da3\uff0c\u63d0\u4f9b\u4ed6\u5011\u771f\u6b63\u95dc\u5fc3\u7684\u5167\u5bb9\u3002\u4f8b\u5982\uff0c\u900f\u904e\u641c\u7d22\u5f15\u64ce\u512a\u5316\u3001\u793e\u4ea4\u5a92\u9ad4\u63a8\u5ee3\u548c\u90e8\u843d\u683c\u767c\u6587\uff0c\u7576\u6f5b\u5728\u5ba2\u6236\u5728\u5c0b\u627e\u76f8\u95dc\u8cc7\u8a0a\u6642\uff0c\u80fd\u5920\u81ea\u7136\u5730\u88ab\u5f15\u5c0e\u81f3\u4f60\uff0c\u9032\u800c\u5f62\u6210\u7a4d\u6975\u7684\u54c1\u724c\u4e92\u52d5\u548c\u6df1\u539a\u7684\u95dc\u4fc2\u3002\u00a0<\/span><\/p>\n

\u4ee5\u73fe\u5be6\u60c5\u5883\u4f86\u8aaa\uff0c\u6211\u76ee\u524d\u6240\u505a\u7684\u4e8b\u60c5\u5c31\u662f\u5178\u578b\u7684\u96c6\u5ba2\u5f0f\u884c\u92b7\uff1a\u901a\u904e\u767c\u5e03\u535a\u5ba2\u6587\u7ae0\u6216\u63d0\u4f9b\u96fb\u5b50\u66f8\uff0c\u6211\u8207\u4f60\u5206\u4eab\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u4e26\u8207\u4f60\u9010\u6b65\u5efa\u7acb\u4fe1\u4efb\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u6253\u64fe\u5f0f\u71df\u92b7\u5247\u53ef\u80fd\u662f\u76f4\u63a5\u6253\u96fb\u8a71\u7d66\u4f60\uff0c\u5f37\u8abf\u6211\u670d\u52d9\u7684\u512a\u8d8a\u6027\uff0c\u6216\u5728Facebook\u4e0a\u6295\u653e\u5ee3\u544a\u4f86\u92b7\u552e\u6211\u7684\u5167\u5bb9\u7ba1\u7406\u5957\u9910\u3002\u7e3d\u7684\u4f86\u8aaa\uff0c\u96c6\u5ba2\u5f0f\u884c\u92b7\u66f4\u53ef\u80fd\u8207\u76ee\u6a19\u53d7\u773e\u5efa\u7acb\u9577\u671f\u800c\u6df1\u5165\u7684\u95dc\u4fc2\u3002
\n<\/span><\/p>\n

\u518d\u884c\u92b7 (Remarketing)<\/span><\/h2>\n

\u662f\u4e00\u7a2e\u5728\u7dda\u5ee3\u544a\u7b56\u7565\uff0c\u65e8\u5728\u91cd\u65b0\u5438\u5f15\u90a3\u4e9b\u5df2\u7d93\u8a2a\u554f\u904e\u60a8\u7684\u7db2\u7ad9\u6216\u61c9\u7528\uff0c\u4f46\u6c92\u6709\u5b8c\u6210\u9810\u671f\u884c\u52d5\uff08\u5982\u8cfc\u8cb7\u6216\u8a3b\u518a\uff09\u7684\u7528\u6236. \u6253\u500b\u6bd4\u55bb\uff0c\u518d\u884c\u92b7\uff08Remarketing\uff09\u5c31\u50cf\u4e00\u5bb6\u5546\u5e97\u7684\u5e97\u54e1\uff0c\u7576\u4f60\u770b\u904e\u4e00\u4ef6\u5546\u54c1\u4f46\u6c92\u8cb7\u6642\uff0c\u4ed6\u6703\u5728\u4f60\u96e2\u958b\u5f8c\u63d0\u9192\u4f60\u8003\u616e\u518d\u6b21\u8cfc\u8cb7\u3002\u5728\u7db2\u7d61\u4e0a\uff0c\u5982\u679c\u4f60\u700f\u89bd\u4e86\u67d0\u500b\u7522\u54c1\u4f46\u6c92\u6709\u8cfc\u8cb7\uff0c\u518d\u884c\u92b7\u6703\u5728\u4f60\u700f\u89bd\u5176\u4ed6\u7db2\u7ad9\u6642\uff0c\u901a\u904e\u5ee3\u544a\u518d\u6b21\u5411\u4f60\u5c55\u793a\u90a3\u500b\u7522\u54c1\uff0c\u5f15\u5c0e\u4f60\u8fd4\u56de\u539f\u7db2\u7ad9\u5b8c\u6210\u8cfc\u8cb7\u3002<\/span><\/p>\n

\u5ef6\u4f38\u95b1\u8b80: GDN Remarketing\u5ee3\u544a\u6559\u5b78| \u8a2d\u5b9a\u3001\u539f\u7406\u53ca\u597d\u8655<\/span><\/p>\n

Lead Generation \u6f5b\u5728\u5ba2\u6236\u958b\u767c<\/span><\/h2>\n

Lead Generation \u662f\u4e00\u7a2e\u7b56\u7565\uff0c\u76ee\u7684\u662f\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u5c0d\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u7522\u751f\u8208\u8da3\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u5b83\u5c31\u50cf\u662f\u91e3\u9b5a\uff1a\u4f60\u653e\u4e0b\u4e00\u500b\u8a98\u990c\uff08\u4f8b\u5982\u4e00\u7bc7\u6709\u50f9\u503c\u7684\u6587\u7ae0\u3001\u4e00\u500b\u514d\u8cbb\u7684\u7db2\u8def\u7814\u8a0e\u6703\u6216\u7279\u50f9\u512a\u60e0\uff09\uff0c\u7576\u6709\u4eba\u5c0d\u6b64\u611f\u8208\u8da3\u4e26\u63d0\u4f9b\u4ed6\u5011\u7684\u8cc7\u8a0a\uff08\u5982\u96fb\u90f5\u5730\u5740\uff09\u6642\uff0c\u4f60\u5c31\u300c\u91e3\u5230\u300d\u4e86\u4e00\u500b\u6f5b\u5728\u5ba2\u6236\u3002<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u6307\u6a19\u985e<\/span><\/h2>\n

Impression<\/span><\/h2>\n

\u4ee3\u8868\u5ee3\u544a\u7684\u66dd\u5149\u6b21\u6578\u3002\u6bcf\u6b21\u7528\u6236\u770b\u5230\u5ee3\u544a\uff0c\u90fd\u6703\u589e\u52a0\u4e00\u6b21\u66dd\u5149\u3002<\/span><\/p>\n

Traffic<\/span><\/h2>\n

\u6d41\u91cf\uff0c\u6cdb\u6307\u9ede\u64ca(Clicks)\uff0c\u56e0\u70ba\u6709\u9ede\u64ca\uff0c\u624d\u53ef\u4ee5\u5e36\u6d41\u91cf\u5230\u7db2\u7ad9\u4e2d<\/span><\/p>\n

\u7522\u751f\u8f49\u63db<\/span><\/h2>\n

\u8f49\u63db\uff0c\u5373\u662f\u4f60\u8a2d\u5b9a\u7684\u4efb\u4f55\u76ee\u6a19\uff0c\u53ef\u4ee5\u662f\u6210\u529f\u8ce3\u51fa\u7522\u54c1\u3001\u6703\u54e1\u8a3b\u518a\u3001\u8a02\u95b1\u6216\u7559\u4e0b\u806f\u7d61\u8cc7\u6599\u3002<\/span><\/p>\n

\u5ef6\u4f38\u95b1\u8b80: <\/span>\u4ee5\u7d42\u70ba\u59cb\uff1a\u8a2d\u5b9a\u4f60\u7684\u8f49\u63db (Conversion Tracking)<\/span><\/a><\/p>\n

Reach<\/span><\/h2>\n

\u89f8\u53ca\uff0c\u5373\u4f60\u7684\u5ee3\u544a\u63a5\u89f8\u4e86\u5e7e\u591a\u4eba\uff0c\u548c\u66dd\u5149(Impression)\u4e0d\u540c\u7684\u5730\u65b9\u662f\u89f8\u53ca(Reach)\u91cf\u5ea6\u4eba\u6578\uff0c\u66dd\u5149(Impression)\u91cf\u5ea6\u6b21\u6578<\/span><\/p>\n

Engagement<\/span><\/h2>\n

\u793e\u4ea4\u5a92\u9ad4\u4e2d\u7684\u6838\u5fc3\u6307\u6a19\uff0c\u5305\u62ec\u7528\u6236\u8207\u5ee3\u544a\u6216\u5167\u5bb9\u7684\u4e92\u52d5\uff0c\u5982\u9ede\u64ca\u3001\u9ede\u8b9a\u3001\u7559\u8a00\u548c\u5206\u4eab\u3002<\/span><\/p>\n

Landing Page<\/span><\/h2>\n

\u4e5f\u7a31\u70ba\u5230\u9054\u9801\u6216\u8457\u9678\u9801\uff0c\u662f\u7528\u6236\u9ede\u64ca\u7db2\u7ad9\u9023\u7d50\u5f8c\u9996\u5148\u770b\u5230\u7684\u9801\u9762\u3002<\/span><\/p>\n

Placement<\/span><\/h2>\n

\u4e3b\u8981\u6307\u5ee3\u544a\u986f\u793a\u7684\u7db2\u7ad9\u4f4d\u7f6e\u3002\u5728Google Ads\u4e2d\uff0c\u9019\u4e9b\u7db2\u7ad9\u901a\u5e38\u5c6c\u65bcGoogle Display Network (GDN)\u3002<\/span><\/p>\n

Ad Rank<\/span><\/h2>\n

\u5ee3\u544a\u6392\u540d\u6703\u8003\u616e\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9 (CPC Bid)\u548c\u54c1\u8cea\u5206\u6578 (Quality Score)\u3002<\/span><\/p>\n

\u5ef6\u4f38\u95b1\u8b80: <\/span>\u54c1\u8cea\u5206\u6578\u8d85\u8a73\u89e3:\u5982\u4f55\u67e5\u770b\ufe51\u76e3\u5bdf\u53ca\u512a\u5316\u5f9e\u800c\u63d0\u5347\u8868\u73fe<\/span><\/a><\/p>\n

CTR (Click Through Rate)<\/span><\/h2>\n

\u8861\u91cf\u5ee3\u544a\u7684\u5438\u5f15\u529b\uff0c\u8a08\u7b97\u65b9\u5f0f\u70ba\u9ede\u64ca\u6578\u9664\u4ee5\u66dd\u5149\u6b21\u6578\u3002<\/span><\/p>\n

CVR (Conversion Rate)<\/span><\/h2>\n

\u8f49\u63db\u7387\uff0c\u53cd\u6620\u7db2\u7ad9\u6216\u7522\u54c1\u7684\u5438\u5f15\u529b\uff0c\u662f\u6210\u529f\u8f49\u63db\u6b21\u6578\u9664\u4ee5\u9ede\u64ca\u6578\u3002<\/span><\/p>\n

CPC (Cost Per Click)<\/span><\/h2>\n

\u6bcf\u6b21\u9ede\u64ca\u7684\u6210\u672c\u3002<\/span><\/p>\n

CPM (Cost-per-thousand-impression)<\/span><\/h2>\n

\u6bcf\u4e00\u5343\u6b21\u66dd\u5149\u7684\u6210\u672c\u3002<\/span><\/p>\n

CPE (Cost per engagement)<\/span><\/h2>\n

\u6bcf\u6b21\u7528\u6236\u4e92\u52d5\u7684\u6210\u672c\u3002<\/span><\/p>\n

CPA (Cost per acquisition)<\/span><\/h2>\n

\u7372\u53d6\u4e00\u6b21\u8f49\u63db\u7684\u6210\u672c\u3002<\/span><\/p>\n

ROI (Return On Investment)<\/span><\/h2>\n

\u6295\u8cc7\u7684\u56de\u5831\u7387\uff0c\u8a08\u7b97\u65b9\u6cd5\u70ba\uff08\u6536\u5165-\u6210\u672c\uff09\/\u6210\u672c\u3002\u6b64\u6307\u6a19\u53cd\u6620\u6295\u8cc7\u6548\u76ca\u7684\u9ad8\u4f4e\u3002<\/span><\/p>\n

ROAS (Return on Ad Spending)<\/span><\/h2>\n

\u5c08\u6307\u5ee3\u544a\u652f\u51fa\u7684\u56de\u5831\u3002\u5b83\u91cf\u5ea6\u6bcf\u82b1\u8cbb\u4e00\u5143\u5728\u5ee3\u544a\u4e0a\uff0c\u80fd\u7372\u5f97\u591a\u5c11\u7684\u6536\u5165\u3002 \u8a08\u7b97\u65b9\u6cd5\u70ba (\u5ee3\u544a\u5e36\u4f86\u7684\u6536\u5165) \u00f7 (\u5ee3\u544a\u652f\u51fa)\u3002 \u6b64\u6307\u6a19\u805a\u7126\u8a55\u4f30\u7279\u5b9a\u5ee3\u544a\u6d3b\u52d5\u6216\u7b56\u7565\u7684\u6548\u76ca\u3002<\/span><\/p>","protected":false},"excerpt":{"rendered":"

If you are a fresh graduate who is currently job hunting or maybe even on your way to a Digital Marketing job interview; or you are an old-school marketing staff, and now wish to get a recap of all the technical terms and specialised abbreviations of Digital Marketing so that you will be able to […]<\/p>\n","protected":false},"author":6,"featured_media":22275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,52],"tags":[],"class_list":["post-934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-information","category-sem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/comments?post=934"}],"version-history":[{"count":0,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/posts\/934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media\/22275"}],"wp:attachment":[{"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/media?parent=934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/categories?post=934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickads.co\/zh\/wp-json\/wp\/v2\/tags?post=934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}