Improve performance across Google Ads and Meta Ads
We help brands improve Google Ads, Meta Ads, landing pages, tracking, and reporting — so every paid media decision is based on what is actually happening.
5.0 · 30+ Google reviews
ROAS trend
ROAS
4.2×
+38%
Conv. Rate
8.4%
+62%
CPA
$12.40
−43%
Avg. ROAS uplift
4.2×
Across selected accounts
GooglePartner
Trusted by 150+ businesses across HK, Malaysia & beyond
About Kick Ads
Why brands choose Kick Ads
Kick Ads is a Hong Kong and Malaysia paid media agency founded by ex-Googlers in 2017. We manage Google Ads, Meta Ads, landing pages, tracking and reporting for ecommerce and lead generation businesses. Our work covers the full paid media picture — not just campaign settings.
More about how we work →Founded
2017
Background
Ex-Googlers
Google Partner
Since 2017
Clients
150+ across HK & Malaysia
Channels
Google Ads + Meta Ads
Included
Landing pages & tracking
What We Do
Kick Ads reviews the full paid media journey — not just campaign settings
We look at the ad, the landing page, tracking and reporting together. Then we tell you what to fix, what to cut, and where to put more budget.
Google Ads Management
Google Ads across Search, YouTube, Demand Gen, Shopping, and Performance Max. We own the strategy, execution, and weekly optimisation.
- Google Search Ads
- YouTube Ads
- Demand Gen
- Performance Max
- Google Shopping
Facebook & Instagram Ads
Meta ads that complement your Google strategy. Audience building, retargeting, and creative testing — tuned for HK & Malaysia.
- Facebook Ads
- Instagram Ads
- Audience segmentation
- Retargeting funnels
- Creative testing
Ad Creative & Landing Pages
Google and Meta reward better creative and faster pages. We design, test, and iterate — not set and forget.
- Ad copywriting
- Creative concepts
- Landing page design
- A/B test plans
- Conversion review
Account Review
Five signs your paid media setup has a problem
Clicks, but no conversions.
Traffic is there but enquiries or sales aren't. Your campaigns are optimised for CTR — not what actually moves revenue.
You can't tell what's working.
Reports are full of impressions and clicks, but no clear answer on what drove a sale. Tracking is broken or incomplete.
Budget is being wasted.
Spend is going to the wrong keywords, wrong audiences, or wrong placements. Nobody's catching it because nobody's checking weekly.
Same creative, same results.
Your ads haven't changed in months. Google and Meta's algorithms reward fresh, tested creative — stale ads get deprioritised.
Your agency reports, but doesn't act.
Monthly check-ins and PDFs full of numbers — but no clear decisions made, no tests launched, no budget shifted.
Review your Google Ads and Meta Ads setup.
We review your campaigns, landing pages, and tracking — then tell you exactly what we'd fix first.
What sits behind paid media performance
Not just
campaign settings.
The Paid Media Engine
Campaign Settings
Where most agencies stop
Kick Ads works beyond this
Campaign settings matter, but they are not the whole picture. Kick Ads reviews the ad, landing page, tracking and conversion path together.
Case Studies
Work we can point to
Beauty E-commerce · APAC & UKExpanded from 3 markets to 6 using real demand signals
Started with HK, AU and NZ. Spotted organic traction in SG and UK, then built country-level Google Ads campaigns with independent budget control and performance review per market.
Overseas Education · HK, MY & TW8-year education marketing partner across three markets
Supported this overseas education brand from HK lead generation into Malaysia and Taiwan expansion. Combined Search, PMax, Demand Gen and awareness campaigns to drive both enquiries and brand recall.
Home Appliances E-commerce · HKRebuilding paid media through an ecommerce rebrand
Supported this brand through a full ecommerce rebrand, adding Meta Ads alongside Google Ads. Reviewed performance across multiple data sources to identify real traffic quality, sales signals and scaling opportunities.
The Process
We do not wait 90 days to diagnose the problem
We start by reviewing the account, tracking, creative and landing pages before making larger changes. Here is exactly what happens when you work with Kick Ads.
Diagnose
We review your current account, creative, landing pages and tracking, then identify what is working and where budget is being spent without a return. Output: diagnostic report with exact recommendations.
Build & Launch
Campaign restructure, new ad copy, landing page improvements, and tracking fixes — all built and launched with your sign-off. We move in days, not months.
Read & Optimise
First data in. We read the results, scale what's working, cut what isn't, and queue the next round of tests. Clear report on what changed and why.
Weekly Optimisation
Every week we review budget, bidding, creative, conversions and tracking, then decide what to change next.
Who We Work With
This is probably the right fit if…
We'd rather be honest upfront than waste your time — or ours.
✓Good fit
- Spending on ads but not sure what's actually driving sales
- Reports that show clicks but no clear action items
- Creative that hasn't changed in 3+ months
- Campaigns that launched once and were never touched again
- Inconsistent lead quality month to month
- Just entered the HK or Malaysia market and need traction fast
✕Probably not the right fit
- Only want platform adjustments — no creative or landing page input
- Unwilling to test new angles or change what's not working
- Looking for the cheapest possible option
- Need reporting but don't want active management
Not sure if you qualify? Book a call — we'll tell you straight.
Client Results
What our clients say
"Both co-founders came from Google — which already sets them apart from the typical agency. But what impressed me most was how quickly they diagnosed what was wrong with our campaigns and turned it around. ROI improved within the first month."
"Kick Ads took the time to deeply understand our needs as an education business. They didn't just run ads — they understood our student acquisition funnel and helped us lower cost-per-enrolment significantly."
"Unlike other agencies that only talk about branding or CTR, Kick Ads focuses on what actually matters — leads and conversions. They're data-driven, transparent, and genuinely invested in our results."
FAQ
Common questions
Kick Ads was founded by ex-Googlers who understand the platform from the inside. We are a specialist paid media agency — not a full-service agency that also runs ads. Every client gets a senior strategist, not a junior account manager. We focus on what actually drives business outcomes: cost per acquisition, lead quality, revenue — not clicks and impressions.
Yes. We have active clients in both Hong Kong and Malaysia, and we regularly work with businesses entering the HK or Malaysia market from overseas. Our team is bilingual (English and Cantonese) and experienced with both markets.
Most clients see meaningful data within the first 2–3 weeks. Significant performance improvements typically show within 4–8 weeks as we optimise based on real data. We don't promise overnight results — but we do guarantee you'll know exactly what's happening and why.
We typically work with clients spending HK$10,000+ per month in ad budget. Below that threshold, the optimisation effort doesn't generate enough ROI for either side. If you're just starting out, the Paid Media Health Check can help you understand what budget makes sense for your goals.
Yes. We offer Meta Ads (Facebook + Instagram) as a complement to Google Ads for clients where social fits the funnel. We'll tell you honestly whether Meta makes sense for your business — we won't recommend it just to increase the retainer.
You enter your website, target market, goals, current channels and budget range. We scan your site, run a PageSpeed check and apply our paid media planning framework. The report covers channel priorities, budget split by funnel stage, competitor ad signals, landing page fixes and a 30-day plan. It takes about four minutes and needs no access to your ad account.
Yes. Kick Ads is a Certified Google Partner, which means we meet Google's requirements for ad spend, performance, and product certification. Our team holds active Google Ads certifications across Search, Display, Video, Shopping, and Performance Max.
Get Started
Review your Google Ads and Meta Ads setup
We can review your campaigns, landing pages and tracking, then identify the issues that should be prioritised first.
No commitment, no charge.