Your ads are live. But do you know what's holding back your conversions?
We help brands improve Google Ads, Meta Ads, landing pages, tracking, and reporting — so every paid media decision is based on what is actually happening.
5.0 · 30+ Google reviews
ROAS trend
ROAS
4.2×
+38%
Conv. Rate
8.4%
+62%
CPA
$12.40
−43%
Avg. ROAS uplift
4.2×
Across selected accounts
Trusted by 150+ businesses across HK, Malaysia & beyond
About Kick Ads
Why brands choose Kick Ads
Kick Ads is a Hong Kong and Malaysia paid media agency founded by ex-Googlers in 2017. We manage Google Ads, Meta Ads, landing pages, tracking and reporting for ecommerce and lead generation businesses. Our work covers the full paid media picture — not just campaign settings.
More about how we work →Founded
2017
Background
Ex-Googlers
Google Partner
Since 2017
Clients
150+ across HK & Malaysia
Channels
Google Ads + Meta Ads
Included
Landing pages & tracking
What We Do
Kick Ads reviews the full paid media journey — not just campaign settings
We look at the ad, the landing page, tracking and reporting together. Then we tell you what to fix, what to cut, and where to put more budget.
Google Ads Management
Google Ads across Search, YouTube, Demand Gen, Shopping, and Performance Max. We own the strategy, execution, and weekly optimisation.
- Google Search Ads
- YouTube Ads
- Demand Gen
- Performance Max
- Google Shopping
Facebook & Instagram Ads
Meta ads that complement your Google strategy. Audience building, retargeting, and creative testing — tuned for HK & Malaysia.
- Facebook Ads
- Instagram Ads
- Audience segmentation
- Retargeting funnels
- Creative testing
Ad Creative & Landing Pages
Google and Meta reward better creative and faster pages. We design, test, and iterate — not set and forget.
- Ad copywriting
- Creative concepts
- Landing page design
- A/B test plans
- Conversion review
The Honest Audit
Five signs your paid media setup has a problem
Clicks, but no conversions.
Traffic is there but enquiries or sales aren't. Your campaigns are optimised for CTR — not what actually moves revenue.
You can't tell what's working.
Reports are full of impressions and clicks, but no clear answer on what drove a sale. Tracking is broken or incomplete.
Budget is being wasted.
Spend is going to the wrong keywords, wrong audiences, or wrong placements. Nobody's catching it because nobody's checking weekly.
Same creative, same results.
Your ads haven't changed in months. Google and Meta's algorithms reward fresh, tested creative — stale ads get deprioritised.
Your agency reports, but doesn't act.
Monthly check-ins and PDFs full of numbers — but no clear decisions made, no tests launched, no budget shifted.
Find out where your paid media is leaking.
We review your campaigns, landing pages, and tracking — then tell you exactly what we'd fix first.
What sits behind paid media performance
Not just
campaign settings.
The Paid Media Engine
Campaign Settings
Where most agencies stop
Kick Ads works beyond this
Campaign settings matter, but they are not the whole picture. Kick Ads reviews the ad, landing page, tracking and conversion path together.
Case Studies
Work we can point to
Beauty E-commerce · APAC & UKExpanded from 3 markets to 6 using real demand signals
Started with HK, AU and NZ. Spotted organic traction in SG and UK, then built country-level Google Ads campaigns with independent budget control and performance review per market.
Overseas Education · HK, MY & TW8-year education marketing partner across three markets
Supported this overseas education brand from HK lead generation into Malaysia and Taiwan expansion. Combined Search, PMax, Demand Gen and awareness campaigns to drive both enquiries and brand recall.
Home Appliances E-commerce · HKRebuilding paid media through an ecommerce rebrand
Supported this brand through a full ecommerce rebrand, adding Meta Ads alongside Google Ads. Reviewed performance across multiple data sources to identify real traffic quality, sales signals and scaling opportunities.
The Process
We do not wait 90 days to diagnose the problem
We start with diagnosis, not excuses. Here is exactly what happens when you work with Kick Ads.
Diagnose
We audit your current account, creative, landing pages, and tracking. No templates — a real teardown of what's working and what's wasting budget. Output: diagnostic report with exact recommendations.
Build & Launch
Campaign restructure, new ad copy, landing page improvements, and tracking fixes — all built and launched with your sign-off. We move in days, not months.
Read & Optimise
First data in. We read the results, scale what's working, cut what isn't, and queue the next round of tests. Clear report on what changed and why.
Compound
Weekly optimisation loops. Every week we refine bids, test new creatives, eliminate waste, and find new levers. Performance compounds — not plateaus.
Who We Work With
This is probably the right fit if…
We'd rather be honest upfront than waste your time — or ours.
✓Good fit
- Spending on ads but not sure what's actually driving sales
- Reports that show clicks but no clear action items
- Creative that hasn't changed in 3+ months
- Campaigns that launched once and were never touched again
- Inconsistent lead quality month to month
- Just entered the HK or Malaysia market and need traction fast
✕Probably not the right fit
- Only want platform adjustments — no creative or landing page input
- Unwilling to test new angles or change what's not working
- Looking for the cheapest possible option
- Need reporting but don't want active management
Not sure if you qualify? Book a call — we'll tell you straight.
Client Results
What our clients say
"Both co-founders came from Google — which already sets them apart from the typical agency. But what impressed me most was how quickly they diagnosed what was wrong with our campaigns and turned it around. ROI improved within the first month."
"Kick Ads took the time to deeply understand our needs as an education business. They didn't just run ads — they understood our student acquisition funnel and helped us lower cost-per-enrolment significantly."
"Unlike other agencies that only talk about branding or CTR, Kick Ads focuses on what actually matters — leads and conversions. They're data-driven, transparent, and genuinely invested in our results."
FAQ
Common questions
Get Started
Find out where your paid media is leaking
Book a free strategy call. We'll look at your campaigns, landing pages, and tracking — and tell you exactly what we'd fix first.
No commitment, no charge.