Google YouTube Ads, an integral component of Google Ads, captivate audiences through video content on YouTube. These ads, ranging from skippable to non-skippable formats, target viewers based on their interests and viewing habits. Leveraging detailed analytics for audience engagement and campaign adjustment, YouTube Ads are pivotal in enhancing brand presence and accelerating business growth
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THE WORLD’S SECOND BIGGEST SEARCH ENGINE
With over 2 BILLION monthly active users and over 3 BILLION searches per month, YouTube has become the world’s second largest search engine just after Google. 500 HOURS of video are uploaded to YouTube every minute worldwide. And YouTube viewers watch over 1 BILLION HOURS of video on the platform every day.
BRANDING PURPOSE for Corporates/Enterprises
YouTube video ads have always been considered a key part of building brand image, enhancing brand awareness and reach. Many companies, especially large enterprises, will advertise on YouTube like they do with the traditional TV commercials. So, the ad content would mainly focus on customer testimonials, company or product introductions.
Lead Generation Purpose For SMBs/Startups
More and more advertisers, especially for SMBs, have created YouTube ads for conversion purposes. It may not be easy to convert sales directly but it is feasible to do lead generation. Some foreign start-ups have used YouTube Video Ads for lead generation early on, by giving customers a free trial in exchange for personal information.
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