What is Youtube Ads?


With over 2 BILLION monthly active users and over 3 BILLION searches per month, YouTube has become the world’s second largest search engine just after Google. 500 HOURS of video are uploaded to YouTube every minute worldwide. And YouTube viewers watch over 1 BILLION HOURS of video on the platform every day.​

BRANDING PURPOSE for Corporates/Enterprises

YouTube video ads have always been considered a key part of building brand image, enhancing brand awareness and reach. Many companies, especially large enterprises, will advertise on YouTube like they do with the traditional TV commercials. So, the ad content would mainly focus on customer testimonials, company or product introductions.

Lead Generation Purpose For SMBs/Startups

More and more advertisers, especially for SMBs, have created YouTube ads for conversion purposes. It may not be easy to convert sales directly but it is feasible to do lead generation. Some foreign start-ups have used YouTube Video Ads for lead generation early on, by giving customers a free trial in exchange for personal information.

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