Understanding SEM Long story short. I have been writing articles about SEM or search ads which you can read from my previous articles. In this

In Google’s annual Marketing Live event held in May, Google Ads announced several feature updates about its newest campaign type, Performance Max Campaigns. In addition,

For Google Ads updates in February, mostly related to the experiments on search ads including the bullet point format of the ad description and the

Google is always looking for different room for improvement aimed to provide an effective and easier-to-use advertising platform to help users analyze and optimize the

In October, Google announced the AdSense auction model will be changed in order to align with other platforms and also the continuous scrolling feature has

In the previous article, we have talked about the Google ads update on keyword matching type. In September, Google updated and shared the rules on

In the first half of the year, Google announced several updates to advertising campaigns. Now, the update for bidding strategy and keyword matching is finally

Several Google ads updates have been released last month, including the cryptocurrency advertising policies, push back the plan on eliminating third-party cookies in Chrome, and

There is a very big change on Keyword Matching Type since 2021. There are three matching types left, Broad Match, Phrase Match and Exact Match.

Keyword bidding strategy Since 2018, Google has always encouraged us to use Smart Bidding’s strategy. Not only it is shown in Google’s public statement, our

SEM VS SEO If you know Digital Marketing, you may have heard SEM (Search Engine Marketing) and SEO (Search Engine Optimization). Although both utilize search

What is Naver? Naver is South Korea’s largest web search engine, as well as a global ICT brand that provides services including LINE messenger, currently

Now that you are here, we know that you have recently started using Google Ads and have come across the term “Quality Score”. (If you

I have always mentioned at my SEM Class “Writing A killer Headline can uplift your Click Through Rate, which will improve your Quality Score for

One of the most frequently asked questions in my SEM Class is “Why do my competitors’ ads look much more visible and detailed than mine?

Have you guys started using the new Google Ads interface? Truth to be told, the new Google Ads interface had started testing very early previous

Drafts and Campaign experiments let you propose and test changes to your Search and Display Network campaigns. You can use drafts to prepare multiple changes

Keyword，是Search Campaign的靈魂，可以說是直接影響你的廣告表現。一般人都以為將一大堆不同的組合自以為是地放在一個ad group內就完事，