Better Analysis on Website Traffic: Channel Grouping Definition One of the most important goals for Google Analytics is identifying top channels, campaigns, and content for
TikTok Killer?! Get started with YouTube Shorts Many of us may think of the “TikTok” when talking about short videos. In view of this, YouTube
In the first half of the year, Google announced several updates to advertising campaigns. Now, the update for bidding strategy and keyword matching is finally
Several Google ads updates have been released last month, including the cryptocurrency advertising policies, push back the plan on eliminating third-party cookies in Chrome, and
There is a very big change on Keyword Matching Type since 2021. There are three matching types left, Broad Match, Phrase Match and Exact Match.
Google Analytics 4 (GA4) Essential Guide “For the first time ever, Google Analytics is rebuilding the backend and the front end of Google Analytics,” says
Webinar has become one of the most trending terms in the year of 2020. I am betting you had at least attended 1 webinar with
Who doesn’t want free traffic? Do you want the customers to get all the detailed information, address and telephone number instantly in just one click
I always emphasize the importance of conversion and CPA (cost per conversion), but in fact, many SMEs overlooked it. They didn’t even set up Google
Google Analytics – You might haven’t heard about this tool or might be wondering what this tool is and how to use it. Then this
The Ultimate Guide for Remarketing Lists for Search Ads (RLSA) Google Definition of RLSA According to Google definition, Remarketing lists for search ads (RLSA)
Keyword bidding strategy Since 2018, Google has always encouraged us to use Smart Bidding’s strategy. Not only it is shown in Google’s public statement, our
The Complete Guide to Google Shopping Ads In recent years, with the popularity of online shopping, more and more online stores have been established.
Before talking about Youtube Ads, Do you know that the YouTube you watch every day has become the world’s second largest search engine? When you
Best 5 SEM Courses There are many ways to learn about SEM. In addition to reading our articles, Online courses are also great ways to
If you have landed here, then the reason is Google Tag Manager. Wondering what this is? Why should you give it a damn? Then this
SEM VS SEO If you know Digital Marketing, you may have heard SEM (Search Engine Marketing) and SEO (Search Engine Optimization). Although both utilize search
Understanding SEM Long story short. I have been writing articles about SEM or search ads which you can read from my previous articles. In this
In the last guide, we have covered how you can further understand your website with Google Analytics. We have learned how to Sign up for
In the previous article, we discussed the different formats of GDN advertising. To increase exposure, it is inevitable to prepare multiple advertisements of different sizes.
Gmail Ads, previously known as Google Sponsored Promotion, has been one of the most effective channels for Advertisers. Though it can’t bring you huge
In addition to the Google Search ads that we are all aware of, Google Display Ads (or more often referred as GDN ads) and Video
When it comes to deciding the file format for your display ads, a lot of questions might come to your mind such as: 1.What Format
What is Naver? Naver is South Korea’s largest web search engine, as well as a global ICT brand that provides services including LINE messenger, currently
Now that you are here, we know that you have recently started using Google Ads and have come across the term “Quality Score”. (If you
I have always mentioned at my SEM Class “Writing A killer Headline can uplift your Click Through Rate, which will improve your Quality Score for
小編第一次寫Remarketing的教學是2016年了。十年人事幾翻新，更可況係科技，所以我決定在2019年更新一下內容，希望可以更能幫到大家。相信大家曾經試過在booking.com訂酒店，或者在nike.com買球鞋之後，如果你在當刻沒有完成交易，之後你會在不同的網頁例如新聞和論壇等不斷被它們的廣告追踪，究竟是發生什麼事呢？這一切都是拜Remarketing再行銷所賜。在Google Display Network之中有超過數百萬個網站和APP，包括各大小新聞網站和論壇，廣告商可以透過不同的定位方法 (Targeting Method) 把圖片廣告投放給所Target的受眾，而Remarketing其實是其中一個定位方法。在眾多定方法中，我認為Remarketing是最能夠帶到給conversion的方法，以下會介紹一下remarketing。
One of the most frequently asked questions in my SEM Class is “Why do my competitors’ ads look much more visible and detailed than mine?
For all of you whom are reading this article now, you are most likely one of the following: Probably you are new to SEM/PPC Advertising,
Regardless of the size or capacity of your firm, either it’s a gigantic firm or a SME entity, there are some vital advertisements which must
Facebook令Organic Reach大跌，令不少的Agency或從事Marketing的朋友非常頭癢。在這個資訊十分爆炸的時代中，相信最近大家必定會觀察到，各大小的Facebook Page為了增加更多的engagement都爭相使用comment reply，令Likes、Comments和Share的數目大大增加，有時甚至一分錢的廣告費也省錢掉。Comment Reply有好有壞，有些Post的確是能教育你某些東西，同時間也有一些搞笑類的Post (例如連綿不斷的心理測驗)，例如下圖
Have you guys started using the new Google Ads interface? Truth to be told, the new Google Ads interface had started testing very early previous
Drafts and Campaign experiments let you propose and test changes to your Search and Display Network campaigns. You can use drafts to prepare multiple changes
在我介紹Smartly.io 之前，我先要簡單介紹什麼是Facebook第3方廣告工具。倘若大家曾經/經常在facebook下廣告，都應該對Facbook Ads Manager/ PowerEditor 絕不陌生。但對於large scale advertiser 來說，無論在介面或是功能上，Facebook Ads Manger/Power Editor 還要不夠use-friendly 及功能還是不夠強大。所以不少公司都會付費選用第三方的facebook廣告平台或工具來下廣告。
If you are a fresh graduate who is currently job hunting or maybe even on your way to a Digital Marketing job interview; or you
上一篇的Ad Tracking是什麼有提過 ，Ad Tracking 就是一段Tag，作用是儼如一個Counting Machine，去記錄廣告的曝光及點擊情況，但廣告的展示仍是Publisher 的 Server 負責，所以你需要向Publisher 提交Material。 但Ad Serving 的情況就不一樣，廣告的展示是基本上由 3rd Party 的Ad Server 負責，你不需要向Publisher 提供Material。Publisher其實就像提供廣告位置讓你自己處理(放置你的Ad Server)，但不太干涉你中間要處理的事。
Google一方面讓你在AdWords付費下廣告，另一外面卻能讓你賺到廣告收入。透過和Google合作，讓你的網成為旗下的廣告聯播網，網站的持有人就可以和Google分享廣告收入，本篇文章想分享一下AdSense是如何運作。
先讓大家想像一個情況: 假設你是某一美容品牌的Digital Marketing Manager,這個月會有新產品推出，你希望在大型網站 https://www.cosmopolitan.com.hk/ (下稱Publisher)投放Banner廣告，目標是500,000曝光(Impression)。Publisher 答應了你，並如期投放了廣告。但你在你的Google Analytics 發現，該網站只為你帶來5個Clicks!!!!!!!!!!!!!
來到第二集的Remarketing攻略大全，本篇主要想向大家介紹一下Remarketing list和Remarketing Campaign的建立和使用方法，希望可以鞏固一下大家對Remarketing的概念，讓你建立Remarketing再行銷的廣告更加得心應手。
Gmail Ads 在2015年尾正式對外開放，所有Advertisers可在AdWords平台投放Gmail Sponsored Promotion (GSP)。
Keyword，是Search Campaign的靈魂，可以說是直接影響你的廣告表現。一般人都以為將一大堆不同的組合自以為是地放在一個ad group內就完事，
不論是在Offline/Online Platform，美容/瘦身/化妝品係香港其中最願意投資於宣傳的行業之一。
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