4 Best SEM Courses in 2024: Turn Beginner Into Pro

Best SEM Courses in 2024

If you’re keen to dive deeper into SEM, beyond reading our Kickads blog, there are many online resources and courses, mostly in English, that you can refer to and learn from. Today, I want to recommend some SEM training courses that I find quite impressive。

1. Google Skill Workshop


Price: Free

Score: 3.5/5

Review: This official course includes exams and certifications upon successful completion. It covers a wide range of topics including search, display ads, video, and app promotion. It’s a great place for beginners to build a solid foundation. However, the content is quite official and might lack real-world experience sharing

2. Ultimate Google Ads Training 2021: Profit with Pay Per Click


Price: $USD11.99 – $USD25.99 (Udemy often has discounts)

Score: 4/5

Review:  I personally think this is the most detailed and cost-effective course. The instructor works in an ad agency, so in addition to official views, the course offers many practical tips. But note, the last update was in 2021, so it may not cover some of the latest features.

3. Google Ads For Beginners 2024 – Step By Step Process


Price: $USD11.99 – $USD25.99 (Udemy often has discounts)

Score: 4/5

Review: While this course is not as detailed as the previous one, its biggest advantage is that it’s more up-to-date. It’s easier for beginners to follow and understand, especially suited for those just starting out.

4. Google Ads Tutorial 2023 [Free Course]

: Free

Score: 3.5/5

Review: Simple and easy to understand. If you don’t have much time to learn, this one-hour video will help you quickly grasp SEM, but don’t expect too advanced knowledge. And most importantly, it’s free and worth trying!

OF Course, If you don’t mind reading, you can also check out our articles, which are just as detailed and practical as any of the above courses!

The Ultimate Guide for SEM Campaign Setup

Quality Score: How To Check, Monitor & Optimize?

SEM Keywords Matching Type with its respective Pros & Cons

7 Tips to Rock Your Google Text Ads Headline

9 Google Ads Extensions That Can Boost Up Your Sales